JP2002516536A - 人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番組ガイドシステム - Google Patents
人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番組ガイドシステムInfo
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- JP2002516536A JP2002516536A JP2000550275A JP2000550275A JP2002516536A JP 2002516536 A JP2002516536 A JP 2002516536A JP 2000550275 A JP2000550275 A JP 2000550275A JP 2000550275 A JP2000550275 A JP 2000550275A JP 2002516536 A JP2002516536 A JP 2002516536A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4662—Learning process for intelligent management, e.g. learning user preferences for recommending movies characterized by learning algorithms
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8106—Monomedia components thereof involving special audio data, e.g. different tracks for different languages
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
- H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
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- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Databases & Information Systems (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Graphics (AREA)
- Computer Security & Cryptography (AREA)
- Marketing (AREA)
- Business, Economics & Management (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
- Television Systems (AREA)
Abstract
Description
値が特化された使用(例えば、広告を標的化するため)のために利用され得るよ
うに、人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番
組ガイドシステムに関する。
聴者に提供する。視聴者は、伝統的には、印刷されたテレビ番組スケジュールを
見て、特定の時間に放送される番組を決定する。より最近では、双方向電子テレ
ビ番組ガイドが開発され、このことによって、テレビ番組情報を視聴者のテレビ
に表示することが可能になった。
ような番組ガイドは、ユーザーに異なる表示形式でテレビ番組リストを見せるこ
とを可能にする。例えば、ユーザーは、番組ガイドを指示して、チャンネル指定
または時間指定リストに体系づけた番組リスト網を表示させ得る。ユーザーはま
た、テーマ(例えば、映画、スポーツなど)またはタイトル(すなわち、アルフ
ァベット順に)によって番組リストを検索および選別し得る。ユーザーは、所望
の番組リストに強調領域を設け、そして「info」ボタンを押すことによって
、番組についてのさらなる情報を獲得し得る。ユーザーは、番組リストに強調領
域を設け、そして「OK」ボタンを押すことによって番組ガイドから有料番組を
購入し得る。いくつかのシステムでは、ユーザーが番組リストに強調領域を設け
、そして「record」ボタンを押すことによって録画するための番組を選択
することが可能である。
のユーザーがペイパービュー映画を購入する場合、それを購入すると、そのユー
ザーがそのタイプの映画に興味があるということが示される。範疇「スポーツ」
で番組リストを検索することは、そのユーザーがスポーツに興味を持っているこ
とを示す。ユーザーの番組ガイドとの対話は、ユーザーの興味を示すが、これま
でに公知の番組ガイドシステムは、この情報をモニターせず、使用しなかった。
出願第09/034,939号(これは、本明細書中にその全体が参考として援
用される)では、ユーザーの番組ガイドとの対話をモニターすることによってユ
ーザーの興味を決定するための番組ガイドシステムが記載されている。’939
出願はまた、ユーザーの興味を利用して、広告を提示するか、または番組ガイド
において行動を起こすことを記載する。
得ることは望ましい。次いで、この人口統計学的範疇は、特化された目的のため
に(例えば、広告を標的化するためか、または番組ガイドにおいて特定の動作を
おこすため)使用され得る。本願全体を通して使用されるように、「人口統計学
的範疇」は、ユーザー情報(例えば、収入、年齢、趣味など)の分類を意味し、
この情報は、識別および選択のための基本として働く。このような体系的アプロ
ーチにより提供される利点としては、特化された目的を達成するにおいて、より
高い効率かつより少ないコストが挙げられる。例えば、広告を標的化するために
、人口統計学的範疇の使用は、広告のより効率的な標的化、そして結果的にはよ
り少ないコストを意味する。広告主は、人口統計学的範疇を選択して、その広告
主が提供する製品またはサービスに興味を持っている可能性が最も高いユーザー
に、広告を確実に標的し得る。
、人口統計学的情報に分類する番組ガイドシステムを提供することである。本発
明の別の目的は、この人口統計学的範疇についてのユーザー値を決定することで
ある。本発明のなお別の目的は、広告主が意味のある特定の人口統計学的範疇を
選択して、その広告主が提供する製品またはサービスが、これらを購入すること
に興味がある可能性が最も高いユーザーに確実に標的化され得るように、この人
口統計学的範疇についてのユーザー値を決定する双方向テレビ番組ガイドシステ
ムを提供することである。
を決定するための双方向テレビ番組ガイドシステムにより、本発明の原理に従っ
て達成される。このシステムは、双方向テレビ番組ガイドについての番組ガイド
情報を受信するための受信機、ユーザーインターフェイスからのユーザー入力を
受信するためのユーザー入力受信機(例えば、リモートコントロール)、受信し
たユーザー入力を利用して、人口統計学的範疇についてのユーザー値を決定する
マイクロプロセッサ、および決定されたユーザー値を格納するためのメモリを有
するユーザーテレビ機器を含む。
1つの例示的な使用において、その受信機はまた広告を受信し、ここで、この広
告は、特化された人口統計学的範疇についての予め選択された値を有する。ユー
ザーテレビ機器は、好ましくは、マイクロプロセッサを使用して、広告と関連し
た特化された人口統計学的範疇についての予め選択された値と、メモリに格納さ
れた対応する人口統計学的範疇の値とを比較して、どの広告が表示されるべきか
を決定する。次いで、比較に基づいて表示可能であると決定されたそれらの広告
は、表示される。
の好適な実施態様の詳細な説明から、より明らかになる。
ための例証的な番組ガイドシステム30を、図1に示す。ユーザの人口統計学的
情報がそのために利用される特定の目的が、広告を標的化するために例証的に示
されるが、ユーザの人口統計学的情報はまた、他の特定化された目的のために使
用され得ることは当業者に明らかである。
イパービュー(pay−per−view)注文情報、テレビ番組プロモーショ
ン情報など)を格納するための番組ガイドデータベース34を含む。メイン設備
32はまた、広告情報を記憶するための広告データベース36を含む。データベ
ース34および36からの情報は、通信リンク40を介して、テレビ配信設備3
8に伝達され得る。代表的には、メイン設備32からの情報が並行して送信され
る多数のテレビ配信設備38が存在するが、図面の過度の複雑化を避けるために
、1つのこのようなテレビ配信設備38のみが図1において示される。リンク4
0は、衛星リンク、電話ネットワ−クリンク、ケーブルリンクもしくは光ファイ
バーリンク、マイクロ波リンク、このようなリンクの組み合わせ、または任意の
他の適切な通信経路であり得る。データ信号に加えて、リンク40を介してビデ
オ信号(例えば、広告用およびプロモーション用映像)を伝達することが所望さ
れる場合、比較的高い帯域幅のリンク(例えば、衛星リンク)が、比較的低い帯
域幅のリンク(例えば、電話回線)よりも一般に好ましい。
えば、ケーブルテレビの中継所、放送配信設備、または衛星テレビの配信設備で
ある。
テレビ番組表データ(例えば、番組の時間、チャンネル、タイトル、説明など)
を含む。送信される番組情報はまた、有料番組データ(例えば、個々の番組およ
び加入チャンネルについての料金情報、番組およびチャンネルを注文するための
時間ウィンドウ、衝動的に注文され得ない注文を出すための電話番号など)を含
む。メイン設備32からテレビ配信設備38に送信される広告情報は、種々の製
品およびサービスについてのテキスト、グラフィクス、ビデオおよび/またはそ
の他(例えば、音声)による広告を含む。後にさらにより詳細に記載されるよう
に、この広告情報はまた、各々の広告に関連する人口統計学的な範疇について、
あらかじめ選択された値を含み得る。
外の設備でデータソースを使用して提供される。例えば、有料番組注文処理に関
連するデータ(例えば、請求データなど)は、メイン設備32から離れている、
そしてテレビ配信設備38から離れている、注文の処理および請求システムによ
って生成され得る。同様に、広告情報は、メイン設備32およびテレビ配信設備
38から離れている広告設備によって生成され得る。
ーバー42上に維持され得る。サーバー42は、テキスト、グラフィクス、およ
びビデオを扱い得る。
ユーザテレビ装置44に配信する。ユーザテレビ装置は、所望される場合、セッ
トトップボックスを含み得るか、または先進的なテレビ受信機もしくはパーソナ
ルコンピュータテレビ(PC/TV)であり得る。各々の通信経路46は、衛星
リンク、電話ネットワ−クリンク、ケーブルリンクもしくは光ファイバーリンク
、マイクロ波リンク、このようなリンクの組み合わせ、または任意の他の適切な
通信経路であり得る。番組ガイドデータは、経路46上の帯域外のチャンネル、
帯域内デジタルチャンネル、または任意の他の適切な技術を介して配信され得る
。広告情報は、多くの適切な技術のいずれかを用いて配信され得る。例えば、テ
キスト広告およびグラフィクス広告は、帯域外の変調器を使用して帯域外のチャ
ンネルを介して配信され得る。ビデオ広告もまた、この様式で配信され得るが、
大量のビデオ情報は、経路46上の1つ以上のデジタルチャンネルを使用してよ
り効率的に配信され得る。このようなデジタルチャンネルはまた、テキストおよ
びグラフィクスのためにも使用され得る。
ックス48であるが、本明細書中に記載されるようなセットトップボックスの機
能が組み込まれた、他の適切なテレビ装置であり得る。番組ガイドデータは、定
期的にセットトップボックス48に配信される。テレビ配信設備38はまた、特
定の情報(例えば、有料番組口座情報すなわち局所的に生成された認証技術を使
用して購入および視聴された番組に関する情報)について定期的にセットトップ
ボックス48をポーリングし得る。
トレコーダー50に接続されて、その結果選択されたテレビ番組が録画され得る
。このビデオカセットレコーダー50は、テレビ52に接続される。番組を録画
するために、セットトップボックス48は、特定のチャンネルに同調し、そして
ビデオカセットレコーダー50に、適切な時間に録画を開始および停止すること
をビデオカセットレコーダー50に指示する制御信号を送る(例えば、赤外線送
信機を使用して)。
プボックス48上で)実行される。セットトップボックス48上で実行される双
方向テレビ番組ガイドの使用の間、テレビ番組表は、テレビ52上に表示され得
る。各々のセットトップボックス48、ビデオカセットレコーダー50、および
テレビ52は、1つ以上の遠隔制御54または任意の他の適切なユーザ入力イン
タフェイス(例えば、ワイヤレスキーボード、マウス、トラックボール、専用ボ
タンのセットなど)によって制御され得る。
2、およびメモリ64を含む。番組ガイドを実行するために必要とされるセット
トップボックスの他の要素は、本明細書中で具体的に記載されない。なぜなら、
それらは本発明の一部ではないからである。ユーザ入力受信機62は、遠隔制御
54または他のユーザ入力インタフェイスからのユーザ入力を受け取る。例えば
、ユーザ入力が赤外線遠隔制御信号によって送信される場合、そのユーザ入力受
信機は、赤外線信号受信機である。後により詳細に記載されるように、マイクロ
プロセッサ60は、ユーザ入力受信機62によって受け取られたユーザ入力信号
を利用して、異なる人口統計学的な範疇についての値を計算する。
連する人口統計学的な範疇の値と、セットトップボックス48によって受け取ら
れた各々の広告と関連するあらかじめ選択された値とを比較して、この広告がテ
レビ52上に表示されるか否かを決定する。メモリ64(これは、好ましくは不
揮発性メモリである)は、ユーザについての人口統計学的な範疇の値を格納する
。メモリ64はまた、ユーザについての人口統計学的な範疇の値を計算するため
に必要な情報を格納する。例えば、メモリ64は、ESPNチャンネルを見てい
る視聴者が、スポーツのファンであることの可能性のような情報を格納し得る。
このような情報はまた、マイクロプロセッサ60に電気的に接続された別のメモ
リ中に格納され得る。
の人口統計学的な範疇の値のサンプル表である。図2はまた、セットトップボッ
クス48によって受け取られた2つの広告についてあらかじめ選択された値を示
す。人口統計学的な範疇の項目の下で、10の例示的なあらかじめ規定された人
口統計学的な範疇が示される。これらの範疇は:(1)スポーツファン、(2)
SFファン、(3)親、(4)愛犬家、(5)愛猫家、(6)年収20,000
ドルより上、(7)年収30,000ドルより上、(8)年収50,000ドル
より上、(9)年齢20〜35歳の女性、および(10)年齢18〜40歳の男
性である。
が人口統計学的な範疇に合致していないこと(または、そのユーザがその範疇に
合致する確率が0であること)を示す。1は、そのユーザがその人口統計学的な
範疇に完全に合致すること(または、そのユーザがその範疇に合致する確率が1
であること)を示す。0と1との間の任意の値は、そのユーザが部分的にその人
口統計学的な範疇に合致することを示し、より高い数値は、対応してより良好に
合致することを示す。この範囲の選択は意味のあるものではなく、任意の他の範
囲(例えば、1〜10)または人口統計学的な情報の表示(例えば、コード、タ
グ、文字など)が、本発明の目的を実行するために使用され得る。人口統計学的
な範疇の値の決定は、後に記載される。
が年齢18〜40歳のグループの男性であり、このユーザの年収は20,000
ドルよりも上であるが、30,000より上ではなく、このユーザは純然たるス
ポーツファンであり、そしてこのユーザは愛犬家(0.5の値)というよりは愛
猫家(0.7の値)であることを示す。
いてであると想定される広告番号1は、スポーツファン人口統計学的範疇につい
ては少なくとも0.5の値、そして年収30,000より上の人口統計学的範疇
については1の値があらかじめ選択されている。図2は、実際のスポーツユーテ
ィリティービークルの広告主が、値または人口統計学的な範疇でさえもその点か
ら選択するものを必ずしも示していないが、例示の目的には適切であることに留
意されたい。スポーツファン範疇についてのあらかじめ選択された値である0.
5は、この広告主が、少なくとも中程度にスポーツに興味を持つ人に広告番号1
を標的化することを所望していることを示す。さらに、この広告主は、少なくと
も年間30,000を得ている人に標的化することを所望している。図2の例に
おけるこのユーザは、収入の範疇に合致しないので、広告番号1は、このユーザ
のテレビ52上には表示されない。
スポーツファン人口統計学的範疇については少なくとも0.7の値、そして年齢
18〜40のグループの男性の人口統計学的範疇については1の値があらかじめ
選択されている。スポーツファン範疇についてあらかじめ選択された0.7の値
は、この広告主が、少なくともかなり有意にスポーツに興味を持つ人に広告番号
2を標的化することを所望していることを意味する。さらに、この広告主は、年
齢18〜40のグループの男性である人に標的化することを所望している。図2
におけるこのユーザは、値によって実証されたような両方の範疇に合致するので
、広告番号2は、このユーザのテレビ52上には表示される。
のような人口統計学的な範疇についての値を計算または決定するための多くの異
なる方法が存在する。所望される場合、ユーザの人口統計学的な特徴を示す情報
を生成するための任意の適切な技術が使用され得る。例えば、ユーザーの人口統
計学的な情報は、調査(例えば、オンライン調査、電話調査、訪問調査、郵便調
査、番組ガイドに基づく調査など)、または他の型の市場研究を用いて収集され
得る。以下は、番組ガイドにおけるユーザの入力に基づく人口統計学的な範疇に
ついての値を計算または決定するための1つの適切な技術を記載する。
あらかじめ決められた重み値(WV)を有する。図3において、対応する重み値
を有する、4つのこのような例示的なユーザ入力が示される(重み値についての
0〜1の値の範囲の選択は、それ自体に、およびそれ自体の意味はない):1.
0の重み値を有する番組の録画;0.5の重み値を有する思い出させるための合
図の設定;0.5の重み値を有する少なくとも5分間の番組への同調および視聴
;ならびに0.25の重み値を有する、番組に関する情報を収集すること。これ
らの重み値は、人口統計学的な範疇の値に対して、対応するユーザ入力が有する
効果を示す。ユーザ入力の重み値が大きくなるほど、このようなユーザ入力に関
連する人口統計学的な範疇の値が大きくなる。従って、図3の例に従って、番組
を録画するユーザは、このユーザが同じ番組に関する情報を収集するよりも、関
連する人口統計学的な範疇についてのより高い値を有する。このことは、番組を
録画するという行為は、番組に関する情報を収集することよりも、一般的にその
番組における興味のより高いレベルを示すからである。
番組は、それに関連する各々の人口統計学的な範疇についてのあらかじめ選択さ
れた値(PV)を有し得る。このあらかじめ選択された値は、ユーザがどの程度
人口統計学的範疇に合致するかのチャンネルまたは番組の表示である。例えば、
図4に示されるように、ESPNチャンネルは、スポーツファン人口統計学的範
疇に関連する0.95(0〜1の範囲の値から)のあらかじめ選択される値を有
し得る。なぜなら、ESPNの視聴者が視聴者がスポーツファンであるという非
常に高い可能性が存在するからである。しかし、ESPNチャンネルは、愛猫家
人口統計学的な範疇と関連する0.5の値のあらかじめ選択された値を有し得る
。なぜなら、その2つの間には強い関連はないようであるからである。あらかじ
め選択された値は、研究、調査、世論調査、または他の信頼できる手段から決定
され得る。再び、あらかじめ選択された値についての値の範囲0〜1の選択は、
それ自体に、およびそれ自体の意味はないことに留意すべきである。
値が存在する。例えば、スポーツファン人口統計学的範疇は、0.5のデフォル
ト値を有し得る。このデフォルト値は、「代表的な」ユーザについての値を表し
得、そして以下に議論されるように、ユーザについての人口統計学的範疇の値を
計算することにおいて使用される。
な範疇の値が意味があり、そしてユーザを反映していると見なされる前に必要と
されるユーザ入力の最小数である。例えば、スポーツファンの人口統計学的な範
疇は、5の期間を有し得る。
チャンネルまたは番組は、あらかじめ決定された重み因子(WF)を有し得る。
例えば、ESPNチャンネルは、図4に示すように、スポーツファン人口統計学
的範疇について2の重み因子を有し得る。重み因子は、人口統計学的範疇につい
ての期間に対してチャンネルまたは番組の重要さを表す。
的範疇についての値は以下のようになる: Vd(i)=((WV*WF*PV)+((P−(WV*WF))*Vd(i−1
)))/P Vd(i−1)は、人口統計学的範疇についての以前の値、そしてiはユーザ入
力の数を表す。i=1(すなわち、関連するチャンネルまたは人口統計学的範疇
に関連する番組を含む第1のユーザ入力)の場合、上記で使用されるこのVd(
i−1)は、人口統計学的範疇についてのデフォルト値である。システムへユー
ザ入力に基づくユーザの興味を適切に反映する任意の他の等式または関数が、本
発明に従う人口統計学的範疇についての値を決定するために使用され得ることに
留意すべきである。
ついての値の決定が記載される。3つのユーザ入力は、以下であると仮定してみ
る:(1)ESPNでのスポーツイベントに関する情報を取り出す;(2)少な
くとも5分間ESPNに同調し、そしてこれを視聴する;そして(3)ESPN
からのスポーツイベントを録画する。上記および図3に提供される例において示
される値を使用して、 Vスホ゜ーツファン(1)=((0.25*2*0.95)+((5−0.25*2)* 0.5))/5=(0.475+2.25)/5=0.545 Vスホ゜ーツファン(2)=((0.5*2*0.95)+((5−0.5*2)*0. 545))/5=(0.95+2.18)/5=0.626 Vスホ゜ーツファン(3)=((1*2*0.95)+((5−1*2)*0.626) )/5=(1.9+1.878)/5=0.7556 ESPNを含む3人のユーザ入力の後、スポーツファンの人口統計学的な範疇
の値は0.7556であり、これは、このユーザがかなりのスポーツファンであ
ることを示す。しかし、受け取ったのが3つのみのユーザ入力であり、そしてス
ポーツファンの人口統計学的な範疇についてのあらかじめ規定された期間は5で
あるので、計算された値は、広告を標的化することの目的のためには十分には意
味がないかもしれない(計算された値は、所望の場合、なお使用され得ることに
注目のこと)。計算された値がこの理由のために使用されないならば、代わりに
デフォルトの値が使用され得る。
て、本発明は、期間の基礎に基づいて(例えば、7日ごとに)またはユーザ入力
の特定の数に基づいて、ユーザについての人口統計学的範疇の値を「リフレッシ
ュする」ためにディケイ関数(decay function)を提供する。
ての値が0.8であり、そして、ディケイ関数がスポーツファン人口統計学的範
疇についての値を7日(この7日の間は入力行為が受け取られない)ごとにリフ
レッシュすることを仮定してみる。スポーツファン人口統計学的範疇に影響を与
える最後のユーザ入力が受け取られてから7日間であった場合、このディケイ関
数は、スポーツファン人口統計学的範疇についての値をあらかじめ決定された値
(例えば、人口統計学的範疇についてのデフォルトの値)にリフレッシュする。
このディケイ関数はまた、異なる値/パラメータを用いて、vd(i)について
上記で与えられた式を使用する。マイクロプロセッサ60にディケイ関数を実行
させることが好ましいことに注目のこと。
ものが例示されている。すなわち、広告についての人口統計学的範疇のあらかじ
め選択された値が、ユーザーについての人口統計学的範疇の値を満たす場合、そ
の広告は、番組ガイドによってユーザに対して表示される。
たは最密アプローチと呼ばれ得る。このアプローチにおいて、広告についての人
口統計学的範疇のあらかじめ選択された値の「最密性」が、ユーザの人口統計学
的範疇の値から決定される。この最密性は、例えば、各々の人口統計学的範疇に
ついてのあらかじめ決定された値とユーザ値との絶対差を計算すること、次いで
すべての絶対差を付加することによって決定され得る。平方自乗平均もまた、使
用され得る。ベストフィットアプローチは、ユーザのセットトップボックスに送
信された多くの広告の中から表示される広告を選択することが所望される場合に
特に有用である。
留意すべきである。例えば、ユーザの年収が、公的に利用可能な情報またはユー
ザによって完全なものにされた形態から決定されるならば、この情報は、セット
トップボックスに送信され、そしてメモリに格納され得る。
は、各々の広告を表示するか否かを決定するために、人口統計学的範疇について
の値を計算し、計算された値を格納し、そしてユーザについての関連する人口統
計学的範疇の値を、その広告と関連するあらかじめ選択された値と比較する。本
発明の番組ガイドシステムは、本明細書中の記載を読む当業者に明白な様式で改
変され得、その結果、セットトップボックスの実行されたいずれかのこれらの操
作は、テレビ配信設備38またはメイン設備32において、あるいは任意の他の
位置(図1には示していない)において、代わりに実行され得る。
テップ66において、ユーザについての人口統計学的範疇情報は、適切な技術(
例えば、調査)を用いて、または番組ガイドとともにユーザの行為をモニタリン
グすること、ならびにユーザの行為およびメモリに格納されたあらかじめ選択さ
れた情報に基づいて人口統計学的範疇情報を計算することによって、決定される
。ステップ68において、ユーザの人口統計学的プロフィールを表す人口統計学
的範疇の情報は、ユーザのテレビ装置44において格納される。ステップ70に
おいて、関連する人口統計学的範疇情報(広告主が広告を標的化することを所望
する視聴者を表す)を伴う広告が、ユーザテレビ装置に配信される(例えば、メ
イン設備32からの伝達およびテレビ配信設備38を介する配信によって)。ス
テップ72において、広告に関連する人口統計学的範疇情報をユーザの人口統計
学的範疇情報と比較することによって、番組ガイドは、どの広告がユーザのため
に表示されるべきかを決定する。
囲および精神から逸脱することなく、当業者によってなされ得る。
するための例示的なシステムの模式図を表す。
、ならびに図1のユーザーのテレビ機器により受信された2つの広告についての
予め選択された値の列挙である。
図1のユーザーのテレビ機器により利用される4つの例示的なユーザー入力およ
びそれらの予め決定された重み値を示す表である。
図1のユーザーのテレビ機器により利用される各チャンネルについての例示的な
人口統計学的範疇および予め選択された値ならびに重み因子を示す表である。
テップを示すフローチャートである。
聴者に提供する(テレビ番組送達システムのプログラミング能力を増大させるこ
とに関する種々の論点に対する本質的な議論は、Hendricksら、米国特
許第5,559,549号に提供される)。視聴者は、伝統的には、印刷された
テレビ番組スケジュールを見て、特定の時間に放送される番組を決定する。より
最近では、双方向電子テレビ番組ガイドが開発され、このことによって、テレビ
番組情報を視聴者のテレビに表示することが可能になった。
Claims (18)
- 【請求項1】 双方向テレビ番組ガイドのユーザーに広告を標的化するため
のシステム(30)であって、以下: 該双方向テレビ番組ガイドについての広告のデータベース(36)を有するメ
イン設備(32)であって、該広告は、複数の人口統計学的範疇と関連し、ここ
で各広告が、その広告と関連した該人口統計学的範疇についての予め選択された
値を割り当てられる、メイン設備;および 該双方向テレビ番組ガイドが実行されるユーザーテレビ機器(44)であって
、ここで該ユーザーテレビ機器は、該メイン設備(32)から、広告とそれらの
関連した予め選択された値とを受信し、該双方向テレビ番組ガイドに対するユー
ザー入力を利用して、該複数の人口統計学的範疇についてのユーザー値を決定し
、該ユーザー値を格納し、そして該広告と関連した該人口統計学的範疇について
の予め選択された値と、広告が該双方向テレビ番組ガイドで表示されるべきであ
ることが決定された、対応する人口統計学的範疇の該格納されたユーザー値とを
比較するように構成されている、ユーザーテレビ機器、 を特徴とする、システム。 - 【請求項2】 前記ユーザーテレビ機器(44)が、前記ユーザー値を格納
するメモリ(64)を備える、請求項1に記載のシステム。 - 【請求項3】 前記ユーザーテレビ機器(44)が、前記ユーザーが該ユー
ザーテレビ機器(44)に前記双方向テレビ番組ガイドについてのユーザー入力
を送信するリモートコントロール(54)を備える、請求項1に記載のシステム
。 - 【請求項4】 前記ユーザーテレビ機器(44)が、前記ユーザー入力から
前記ユーザー値を決定し、そして前記予め選択された値と該ユーザー値とを比較
するためのマイクロプロセッサ(60)を備える、請求項1に記載のシステム。 - 【請求項5】 前記ユーザーテレビ機器(44)が、前記ユーザー値を決定
するにおいて前記複数の人口統計学的範疇のうち少なくとも1つと関連を有する
各テレビチャンネルおよび番組と関連する、予め選択された人口統計学的範疇デ
ータを使用するようにさらに構成されている、請求項1に記載のシステム。 - 【請求項6】 前記ユーザーテレビ機器(44)によって受信される各ユー
ザー入力が、前記ユーザー値を決定するにおいて使用される対応する重み値を有
する、請求項1に記載のシステム。 - 【請求項7】 前記ユーザーテレビ機器(44)が、ユーザー値を決定する
ときに前記人口統計学的範疇と関連したデフォルト値を使用するようにさらに構
成されている、請求項1に記載のシステム。 - 【請求項8】 各人口統計学的範疇が期間と関連し、ここで該期間が、前記
ユーザーテレビ機器(44)によって、人口統計学的範疇について決定された前
記ユーザー値が、有意義であり、前記ユーザーを反映すると考えられることにつ
いて、該ユーザー値が決定される前に必要なユーザー入力の最小数である、請求
項1に記載のシステム。 - 【請求項9】 前記ユーザーテレビ機器(44)が、予め決定されたリフレ
ッシュ値に対して前記人口統計学的範疇についての前記ユーザー値を定期的にリ
フレッシュするようにさらに構成されている、請求項1に記載のシステム。 - 【請求項10】 双方向テレビ番組ガイドのユーザーに広告を標的化するた
めの方法(66、68、70、72)であって、以下: 該双方向テレビ番組ガイドが実行されるユーザーテレビ機器(44)を用いて
該双方向テレビ番組ガイドについての広告を受信するステップであって、該広告
は、複数の人口統計学的範疇と関連しており、ここで各広告は、その広告と関連
した該人口統計学的範疇についての予め選択された値を割り当てられている、ス
テップ(70); 該双方向テレビ番組ガイドについてのユーザー入力を受信するステップ(66
); 該双方向テレビ番組ガイドに対する該ユーザー入力を使用して、該複数の人口
統計学的範疇についてのユーザー値を決定するステップ(66); 該ユーザー値を格納するステップ(68);および 該双方向テレビ番組ガイドに表示されるべき該広告を選択するにおいて、該広
告と関連した該人口統計学的範疇についての該予め選択された値と、対応する人
口統計学的範疇の該格納されたユーザー値とを比較するステップ(72)、 を特徴とする、方法。 - 【請求項11】 前記ユーザー値を格納するステップ(68)が、前記ユー
ザーテレビ機器(44)中のメモリに前記ユーザー値を格納するステップ(64
)を包含する、請求項10に記載の方法。 - 【請求項12】 請求項10に記載の方法であって、以下: 前記ユーザーテレビ機器(44)に対する前記双方向テレビ番組ガイドについ
ての前記ユーザー入力を送信するためのリモートコントロール(54)を使用す
るステップ、 を包含する、方法。 - 【請求項13】 前記ユーザー値を決定するステップが、前記ユーザー入力
を使用して前記ユーザー値を決定し、そして前記予め選択された値と該ユーザー
値とを比較するために、前記ユーザーテレビ機器(44)のマイクロプロセッサ
(60)を使用するステップを包含する、請求項10に記載の方法。 - 【請求項14】 前記ユーザー値を決定するステップ(66)が、前記複数
の人口統計学的範疇のうちの少なくとも1つと関連を有する各テレビチャンネル
および番組と関連した予め選択された人口統計学的範疇を使用するステップを包
含する、請求項10に記載の方法。 - 【請求項15】 前記ユーザー値を決定するステップ(66)が、前記ユー
ザー入力に対応する重み値を使用するステップを包含する、請求項10に記載の
方法。 - 【請求項16】 前記ユーザー値を決定するステップ(66)が、前記人口
統計学的範疇と関連したデフォルト値を使用するステップを包含する、請求項1
0に記載の方法。 - 【請求項17】 前記ユーザー値を決定するステップ(66)が、前記人口
統計学的範疇の各々と関連した期間を使用するステップを包含し、ここで、該期
間は、該ユーザー値が有意義であり、ユーザーを反映するとみなされる前に必要
なユーザー入力の最小数を示す、請求項10に記載の方法。 - 【請求項18】 請求項10に記載の方法であって、以下: 前記人口統計学的範疇についての前記ユーザー値を、予め選択されたリフレッ
シュ値(66)に定期的にリフレッシュするステップ、 をさらに特徴とする、方法。
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US09/139,777 | 1998-08-25 | ||
US09/139,777 US20020095676A1 (en) | 1998-05-15 | 1998-08-25 | Interactive television program guide system for determining user values for demographic categories |
PCT/US1999/010586 WO1999060789A1 (en) | 1998-05-15 | 1999-05-13 | Interactive television program guide system for determining user values for demographic categories |
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JP2005325289A Division JP2006101543A (ja) | 1998-05-15 | 2005-11-09 | 人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番組ガイドシステム |
JP2009260454A Division JP2010093829A (ja) | 1998-05-15 | 2009-11-13 | 人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番組ガイドシステム |
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JP2005325289A Pending JP2006101543A (ja) | 1998-05-15 | 2005-11-09 | 人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番組ガイドシステム |
JP2009260454A Pending JP2010093829A (ja) | 1998-05-15 | 2009-11-13 | 人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番組ガイドシステム |
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JP2009260454A Pending JP2010093829A (ja) | 1998-05-15 | 2009-11-13 | 人口統計学的範疇についてのユーザー値を決定するための双方向テレビ番組ガイドシステム |
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EP (1) | EP1078525B1 (ja) |
JP (3) | JP4436901B2 (ja) |
KR (1) | KR20010043634A (ja) |
CN (2) | CN1531344A (ja) |
AR (1) | AR015297A1 (ja) |
AT (2) | ATE274774T1 (ja) |
AU (1) | AU749116B2 (ja) |
BR (1) | BR9911056A (ja) |
CA (2) | CA2775730C (ja) |
DE (2) | DE69903019T2 (ja) |
ES (2) | ES2230417T5 (ja) |
HK (2) | HK1051105A1 (ja) |
IL (1) | IL139677A0 (ja) |
NZ (1) | NZ508281A (ja) |
PL (1) | PL344153A1 (ja) |
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