JP5313882B2 - 主要コンテンツと補助コンテンツを表示する装置 - Google Patents
主要コンテンツと補助コンテンツを表示する装置 Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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Description
本出願は、2007年5月7日に出願のPCT出願PCT/US07/11059の継続出願でありその優先権の利益を主張する。PCT出願は、2006年5月5日に出願された米国仮特許出願第60/798,381号の「Advertisement Rotation」の優先権の利益を主張し、その開示は参照により本明細書に援用される。
<title>Network Provider Related Advertisement</title>
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Claims (15)
- 主要コンテンツと補助コンテンツを表示する装置であって、
主要コンテンツとともに表示する補助広告コンテンツを特定および検索するための情報、補助広告コンテンツを挿入すべき主要コンテンツ内の特定時点の情報、または主要コンテンツに対して補助コンテンツを配置する領域を指定する座標情報を含む複数のトリガデータポイントを有する主要コンテンツと、補助広告コンテンツと、を保持するメモリと、
主要コンテンツを受け取るインタフェースと、
主要コンテンツまたは補助コンテンツに対するユーザの好みを含むユーザプロフィールを保持するプロフィール管理モジュールと、
メモリに格納されている広告選択モジュールであって、現在のユーザのユーザプロフィールに基づき前記主要コンテンツ内の各トリガデータポイントに挿入する補助広告コンテンツを選択し、連続するトリガデータポイントに対して異なる補助広告コンテンツを選択する、広告選択モジュールと、
前記広告選択モジュールによって特定された補助広告コンテンツを前記メモリから検索し復号するように構成されたデコーダと、
前記トリガデータポイントにしたがって、前記デコーダにより復号された補助広告コンテンツを主要コンテンツに挿入した画像を描画するように構成されたグラフィックス処理ユニットと、
挿入された補助広告コンテンツとユーザとの対話に応答して、前記補助広告コンテンツがスキップされたかまたは部分的に視聴されたかを表すフィードバックデータを生成するように構成されたフィードバックモジュールと、
を備え、
前記トリガデータポイントは、補助広告コンテンツを挿入すべき特定時点として主要コンテンツ内の二つのシーン間の区切りを特定する情報を含み、
前記補助広告コンテンツは、主要コンテンツに対して補助広告コンテンツを配置すべき領域を指定する配置情報を含むヘッドデータを有しており、
前記グラフィックス処理ユニットは、主要コンテンツに補助広告コンテンツを挿入するとき、前記補助広告コンテンツのヘッドデータ内の配置情報と、前記トリガデータポイント内の座標とのいずれかにしたがって前記補助広告コンテンツを配置する領域を決定する
ことを特徴とする装置。 - 前記トリガデータポイントは、前記補助広告コンテンツが重ねられる前記主要コンテンツの部分を特定する情報を含むことを特徴とする請求項1に記載の装置。
- 前記トリガデータポイントは、前記主要コンテンツの大きさを変更して、前記補助広告コンテンツを前記主要コンテンツに隣接させて同時に表示させる指示を含むことを特徴とする請求項1または2に記載の装置。
- 前記プロフィール管理モジュールは、ネットワーク接続を介してプロフィール管理データをプロフィール管理サーバと交換するように構成されており、メモリ内の補助広告コンテンツの一つ以上の選択がネットワークを介して当該装置で受け取られることを特徴とする請求項1ないし3のいずれかに記載の装置。
- 前記プロフィール管理データがユーザIDを含むことを特徴とする請求項4に記載の装置。
- 前記プロフィール管理データがデバイス識別子を含むことを特徴とする請求項4または5に記載の装置。
- 前記プロフィール管理サーバが前記ユーザプロフィールと前記プロフィール管理データとを関連つけることを特徴とする請求項4ないし6のいずれかに記載の装置。
- 補助コンテンツサーバが、一つ以上のユーザの好みに応じてネットワークを介して当該装置に補助広告コンテンツを配信することを特徴とする請求項1ないし7のいずれかに記載の装置。
- 前記トリガデータポイントが共通補助広告コンテンツと関連づけられることを特徴とする請求項1ないし8のいずれかに記載の装置。
- 前記トリガデータポイントが目標とされた補助広告コンテンツと関連づけられることを特徴とする請求項1ないし9のいずれかに記載の装置。
- 前記トリガデータポイントがコンテキスト固有の補助広告コンテンツと関連づけられることを特徴とする請求項1ないし10のいずれかに記載の装置。
- 前記フィードバックデータを用いてフードバックサーバにおけるフィードバックプロフィールを更新することを特徴とする請求項1ないし11のいずれかに記載の装置。
- 前記フィードバックプロフィールを用いて、コンテンツに対するユーザの好みを含むユーザプロフィールを更新することを特徴とする請求項12に記載の装置。
- 主要コンテンツと補助コンテンツを表示する装置が携帯メディア装置であることを特徴とする請求項1ないし13のいずれかに記載の装置。
- 主要コンテンツと補助コンテンツを表示する装置が家庭用エンターテイメントシステムであることを特徴とする請求項1ないし13のいずれかに記載の装置。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
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US79838106P | 2006-05-05 | 2006-05-05 | |
US60/798,381 | 2006-05-05 | ||
PCT/US2007/011059 WO2007130681A2 (en) | 2006-05-05 | 2007-05-07 | Advertisement rotation |
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JP2013039681A Division JP2013179591A (ja) | 2006-05-05 | 2013-02-28 | 広告の回転 |
Publications (2)
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JP2009536508A JP2009536508A (ja) | 2009-10-08 |
JP5313882B2 true JP5313882B2 (ja) | 2013-10-09 |
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JP2009509786A Active JP5313882B2 (ja) | 2006-05-05 | 2007-05-07 | 主要コンテンツと補助コンテンツを表示する装置 |
JP2013039681A Pending JP2013179591A (ja) | 2006-05-05 | 2013-02-28 | 広告の回転 |
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JP2013039681A Pending JP2013179591A (ja) | 2006-05-05 | 2013-02-28 | 広告の回転 |
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US (3) | US8645992B2 (ja) |
EP (1) | EP2018728A4 (ja) |
JP (2) | JP5313882B2 (ja) |
CN (2) | CN103279874B (ja) |
WO (1) | WO2007130681A2 (ja) |
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US20150294368A1 (en) | 2015-10-15 |
EP2018728A2 (en) | 2009-01-28 |
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CN101438526B (zh) | 2013-03-13 |
EP2018728A4 (en) | 2011-07-06 |
CN101438526A (zh) | 2009-05-20 |
CN103279874B (zh) | 2016-08-03 |
US10390101B2 (en) | 2019-08-20 |
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US8645992B2 (en) | 2014-02-04 |
US20090083788A1 (en) | 2009-03-26 |
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US20110307339A1 (en) | 2011-12-15 |
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