JP2008236761A - メタデータによってリンクされた宣伝のシステムおよび方法 - Google Patents
メタデータによってリンクされた宣伝のシステムおよび方法 Download PDFInfo
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
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- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
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- Library & Information Science (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract
【解決手段】本発明によるシステムおよび方法は、メタデータおよび他の媒体を受信し、オブジェクトを選択し、上記選択されたオブジェクトに取り付けられたまたは関連づけられたメタデータを読み出し、上記メタデータに基づいて宣伝を選択し、そして上記選択された宣伝を表示し得る。さらに、メタデータによって選択された宣伝に関する所定のデータのモニタリング、収集および記録を提供し得る。本発明はさらに、信号および/またはデータ(例えば、番組、宣伝、番組ガイド、メタデータなど)を受信する受信機、およびユーザの入力信号を受け取り、オブジェクトを選択し、選択されたオブジェクトに取り付けられたまたは関連付けられたメタデータを読み出し、宣伝を選択し、そして上記選択された宣伝を表示するプロセッサを提供する。
【選択図】図1
Description
本願は、2000年3月31日に出願された米国特許仮出願第60/193,948号の利益を主張する。同文献全体を本明細書において参考として援用する。
本発明は、宣伝送達システムおよび方法に関する。具体的には、本発明は、メタデータリンクを用いて、宣伝を他の媒体に関連付けるシステムおよび方法に関する。
本発明のこの目的および他の目的によって、宣伝を他の媒体と関連付けるシステムおよび方法を提供する。これらのシステムおよび方法は、本明細書において「メタデータ」として設定する向上したデータを用いることによって、宣伝と他の媒体とを関連付け得る。例えば、メタデータは、プログラミングを記述するために用いられ得るデータであり、そして、番組に関連付けられ得、および/または上記番組、そのコンテンツ、または上記番組に関するサービスを記述し得る任意の情報を含み得る。
本発明の上述および他の目的および利点は、添付の図面と共に以下の詳細な説明を考慮する場合に明らかとなる。図面を通して、同様の参照符号は同様の部分を示す。
Claims (1)
- メタデータにより選択された広告を提供するシステムであって、
該システムは、
少なくとも1つのオブジェクトと、該オブジェクトに関連付けられたメタデータであって、該オブジェクトの記述を含むメタデータと、複数の広告に関連付けられたメタデータとを含む媒体を受信する手段と、
該媒体と該オブジェクトとを表示手段に表示する手段と、
該表示手段に表示された該オブジェクトのユーザ選択を受信する手段と、
該ユーザにより選択されたオブジェクトに関連付けられたメタデータと、該複数の広告に関連付けられたメタデータとを比較する手段と、
該比較に基づいて、該複数の広告のうちの1つを選択する手段と
を備える、システム。
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US19394800P | 2000-03-31 | 2000-03-31 |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2001573260A Division JP2003529844A (ja) | 2000-03-31 | 2001-03-30 | メタデータによってリンクされた宣伝のシステムおよび方法 |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2012175194A Division JP5567629B2 (ja) | 2000-03-31 | 2012-08-07 | メタデータによってリンクされた宣伝のシステムおよび方法 |
Publications (1)
Publication Number | Publication Date |
---|---|
JP2008236761A true JP2008236761A (ja) | 2008-10-02 |
Family
ID=22715690
Family Applications (3)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2001573260A Pending JP2003529844A (ja) | 2000-03-31 | 2001-03-30 | メタデータによってリンクされた宣伝のシステムおよび方法 |
JP2008087799A Withdrawn JP2008236761A (ja) | 2000-03-31 | 2008-03-28 | メタデータによってリンクされた宣伝のシステムおよび方法 |
JP2012175194A Expired - Lifetime JP5567629B2 (ja) | 2000-03-31 | 2012-08-07 | メタデータによってリンクされた宣伝のシステムおよび方法 |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2001573260A Pending JP2003529844A (ja) | 2000-03-31 | 2001-03-30 | メタデータによってリンクされた宣伝のシステムおよび方法 |
Family Applications After (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2012175194A Expired - Lifetime JP5567629B2 (ja) | 2000-03-31 | 2012-08-07 | メタデータによってリンクされた宣伝のシステムおよび方法 |
Country Status (12)
Country | Link |
---|---|
US (4) | US20010047298A1 (ja) |
EP (2) | EP2309440A1 (ja) |
JP (3) | JP2003529844A (ja) |
KR (1) | KR20030031471A (ja) |
CN (2) | CN100476796C (ja) |
AR (1) | AR027760A1 (ja) |
AU (2) | AU2001289289B9 (ja) |
BR (1) | BR0109665A (ja) |
CA (1) | CA2401373A1 (ja) |
MX (1) | MXPA02009629A (ja) |
TW (1) | TW579653B (ja) |
WO (1) | WO2001075649A2 (ja) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2003529844A (ja) * | 2000-03-31 | 2003-10-07 | ユナイテッド ビデオ プロパティーズ, インコーポレイテッド | メタデータによってリンクされた宣伝のシステムおよび方法 |
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JP5567629B2 (ja) | 2014-08-06 |
US20180367867A1 (en) | 2018-12-20 |
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JP2003529844A (ja) | 2003-10-07 |
TW579653B (en) | 2004-03-11 |
US20010047298A1 (en) | 2001-11-29 |
CN1636206A (zh) | 2005-07-06 |
US10015562B2 (en) | 2018-07-03 |
CN100476796C (zh) | 2009-04-08 |
CN101493919B (zh) | 2019-01-04 |
EP2309440A1 (en) | 2011-04-13 |
US10419824B2 (en) | 2019-09-17 |
EP1272963A2 (en) | 2003-01-08 |
CA2401373A1 (en) | 2001-10-11 |
WO2001075649A2 (en) | 2001-10-11 |
MXPA02009629A (es) | 2003-03-10 |
US20150128176A1 (en) | 2015-05-07 |
CN101493919A (zh) | 2009-07-29 |
JP2012256351A (ja) | 2012-12-27 |
AR027760A1 (es) | 2003-04-09 |
BR0109665A (pt) | 2003-02-04 |
US20100186028A1 (en) | 2010-07-22 |
WO2001075649A8 (en) | 2002-03-21 |
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