WO2018027844A1 - 根据阅读推送广告的方法和推送*** - Google Patents

根据阅读推送广告的方法和推送*** Download PDF

Info

Publication number
WO2018027844A1
WO2018027844A1 PCT/CN2016/094737 CN2016094737W WO2018027844A1 WO 2018027844 A1 WO2018027844 A1 WO 2018027844A1 CN 2016094737 W CN2016094737 W CN 2016094737W WO 2018027844 A1 WO2018027844 A1 WO 2018027844A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
book
record
books
advertisement
Prior art date
Application number
PCT/CN2016/094737
Other languages
English (en)
French (fr)
Inventor
张焰焰
Original Assignee
张焰焰
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 张焰焰 filed Critical 张焰焰
Priority to PCT/CN2016/094737 priority Critical patent/WO2018027844A1/zh
Publication of WO2018027844A1 publication Critical patent/WO2018027844A1/zh

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the invention belongs to the field of internet, and provides a method for pushing advertisement according to reading and a pushing system.
  • online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
  • online advertising is based on user preferences, such as based on the user's browsing history or purchase history on the shopping site, and then by sharing the interface of the shopping site to understand user preferences and push advertisements.
  • This approach has certain limitations.
  • advertisers ignore a group of people, that is, people who read books. In the current Internet age, reading and buying books no longer need to go to the bookstore. As long as they have reading software, they can use mobile phones to read books, which not only saves costs but also is environmentally friendly.
  • Book types can include travel, novels, diets, etc.
  • advertisements are inserted when reading e-books, but these advertisements do not push advertisements for book types, resulting in inaccurate advertisement delivery and poor advertising performance.
  • the embodiment of the present invention provides a method for pushing advertisement according to reading, and the purpose is to provide a kind of clear reading of the book record by the user, and analyze the user preference according to the situation that the current advertisement is not widely distributed and the reading book population is neglected. Users like to push ads to make the ads more accurate, and also allow users to understand the advertising information according to their needs from the ads that are not in the scope of interest.
  • the present invention is implemented in such a manner that a method for pushing advertisements according to reading includes the following steps:
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit in the cloud, for recording a type tag of a book match, recording a matching type tag of the advertisement and a matching relationship between the book type tag and the advertisement type tag;
  • the detecting unit is locally used to detect the user reading the book record and upload the user reading the book record to the cloud;
  • a statistical unit in the cloud, an input end thereof is connected to the output end of the recording unit, and is used for counting a label matched by a user who reads the top three books in the book record;
  • a push unit in the cloud, an input end of which is connected to the input of the statistical unit, and is configured to push the advertisement of the top three book matching tags to the user.
  • the invention analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for pushing advertisement according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 Record the type tag of the book matching record, record the matching type tag of the ad and the matching relationship between the book type tag and the ad type tag.
  • the type tag of the ⁇ A book matching is recorded as a travel
  • the travel advertisement matching tag is recorded as a travel book.
  • step S101 the user is detected to read the book record, and the user is allowed to upload the book record to the cloud.
  • step S102 the user user is read to read the tag matching the top three books in the book record.
  • step S103 the advertisement of the top three book matching tags is matched to the user.
  • the advertisement marked as travel is pushed to the user.
  • the invention analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, where the push system includes:
  • the recording unit 21 is configured to record a type tag of the book matching in the cloud, and record a matching type of the advertisement matching type and a matching relationship between the book type label and the advertisement type label;
  • the detecting unit 22 is used locally to detect the user reading the book record and upload the user to read the book record to the cloud;
  • the statistics unit 23 is connected to the output end of the recording unit 21 in the cloud, and is used for counting the labels of the top three books matching the frequency in the book record read by the user user;
  • the pushing unit 24 is connected to the input end of the statistical unit 23 in the cloud, and is configured to push the advertisement of the top three book matching tags to the user.
  • the working principle is: the user records the type tag of the book matching in the recording unit 21, records the matching type tag of the advertisement and the matching relationship between the book type tag and the advertisement type tag; the detecting unit 22 detects the user reading the book record and uploads to the cloud. The user reads the book record; the statistic unit 23 counts the user-reading books in the book record that appear in the top three of the book matching tags; the pushing unit 24 pushes the user the matching tags of the top three books.
  • the invention analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本发明属于互联网领域，提供了一种根据阅读推送广告的方法以及推送***，所述方法包括：记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系；检测用户阅读书籍记录，并向云端上传用户阅读书籍记录；统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签；向用户推送所述排名前三的书籍匹配的标签相匹配的广告。本发明通过统计用户阅读书籍记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。

Description

根据阅读推送广告的方法和推送*** 技术领域
本发明属于互联网领域，提供了一种根据阅读推送广告的方法以及推送***。
背景技术
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
与传统的四大传播媒体（报纸、杂志、电视、广播）广告及备受垂青的户外广告相比，网络广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体，速度最快效果很理想，是中小企业扩展壮大的很好途径，对于广泛开展国际业务的公司更是如此。
目前网络广告投放会根据用户喜好，比如根据用户在购物网站的浏览记录或者购买记录，然后通过分享购物网站的接口了解用户喜好并推送广告。这种方式存在一定的局限性。但是广告商忽略了一类人群，就是书籍阅读的人群，在现在这个网络时代，读书买书已经不需要再到书店了，只要有读书软件就可以用手机看书，不但节省了成本，也比较环保，书籍类型可以包含旅游，小说，饮食等等，目前在阅读电子书时，会***广告，但是这些广告没有针对书籍类型推送广告，造成广告投放不精确，广告投放效果不佳。
综上，需要针对当前阅读书籍时广告投放不精确，投放效果不佳的情况，需要提供一种明通过统计用户阅读书籍记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
 技术问题
本发明实施例提供了一种根据阅读推送广告的方法，目的在于针对当前广告投放不够广，忽略阅读书籍人群的需求的情况，需要提供一种明通过统计用户阅读书籍记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
技术解决方案
本发明是这样实现的：一种根据阅读推送广告的方法，包括以下步骤：
记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系；
检测用户阅读书籍记录，并向云端上传用户阅读书籍记录；
统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签；
向用户推送所述排名前三的书籍匹配的标签相匹配的广告。
本发明实施例还提供了一种推送***，包括：
记录单元，检测单元，统计单元，推送单元，其中：
记录单元，在云端，用于记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系；
检测单元，在本地，用于检测用户阅读书籍记录，并向云端上传用户阅读书籍记录；
统计单元，在云端，其输入端与所述记录单元输出端连接，用于统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签；
推送单元，在云端，其输入端与所述统计单元输入端连接，用于向用户推送所述排名前三的书籍匹配的标签相匹配的广告。
 有益效果
本发明通过统计用户阅读书籍记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
附图说明
图1是本发明实施例提供的一种根据阅读推送广告的方法的流程示意图；
图2是本发明实施例提供的推送***的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1是发明实施例提供的一种根据阅读推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S100中, 记录记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系。
在本实施例中，记录××A书籍匹配的类型标签为旅行，记录旅游类广告匹配标签为旅行的书籍。
在步骤S101中，检测用户阅读书籍记录，并向云端上传用户阅读书籍记录。
在步骤S102中，统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签。
在步骤S103中，向用户推送所述排名前三的书籍匹配的标签相匹配的广告。
在本实施例中，如***检测出用户阅读标记为旅行的书籍频数排名在前三名，则向用户推送标记为旅游的广告。
本发明通过统计用户阅读书籍记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
图2是本发明实施例提供的推送***构示意图，该推送***包括：
记录单元21，检测单元22，统计单元23，推送单元24，其中：
记录单元21，在云端，用于记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系；
检测单元22，在本地，用于检测用户阅读书籍记录，并向云端上传用户阅读书籍记录；
统计单元23，在云端，其输入端与所述记录单元21输出端连接，用于统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签；
推送单元24，在云端，其输入端与所述统计单元23输入端连接，用于向用户推送所述排名前三的书籍匹配的标签相匹配的广告。
其工作原理是：用户在记录单元21，记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系；检测单元22，检测用户阅读书籍记录，并向云端上传用户阅读书籍记录；统计单元23，统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签；推送单元24，向用户推送所述排名前三的书籍匹配的标签相匹配的广告。
本发明通过统计用户阅读书籍记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据阅读推送广告的方法，其特征在于，所述方法包括如下步骤：
    记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系；
    检测用户阅读书籍记录，并向云端上传用户阅读书籍记录；
    统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签；
    向用户推送所述排名前三的书籍匹配的标签相匹配的广告。
  2. 一种推送***，其特征在于，所述推送***包括：
    记录单元，检测单元，统计单元，推送单元，其中：
    记录单元，在云端，用于记录书籍匹配的类型标签，记录广告匹配的类型标签及书籍类型标签与广告类型标签的匹配关系；
    检测单元，在本地，用于检测用户阅读书籍记录，并向云端上传用户阅读书籍记录；
    统计单元，在云端，其输入端与所述记录单元输出端连接，用于统计用户用户阅读书籍记录中出现频次排名前三的书籍匹配的标签；
    推送单元，在云端，其输入端与所述统计单元输入端连接，用于向用户推送所述排名前三的书籍匹配的标签相匹配的广告。
PCT/CN2016/094737 2016-08-11 2016-08-11 根据阅读推送广告的方法和推送*** WO2018027844A1 (zh)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/094737 WO2018027844A1 (zh) 2016-08-11 2016-08-11 根据阅读推送广告的方法和推送***

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/094737 WO2018027844A1 (zh) 2016-08-11 2016-08-11 根据阅读推送广告的方法和推送***

Publications (1)

Publication Number Publication Date
WO2018027844A1 true WO2018027844A1 (zh) 2018-02-15

Family

ID=61161502

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/094737 WO2018027844A1 (zh) 2016-08-11 2016-08-11 根据阅读推送广告的方法和推送***

Country Status (1)

Country Link
WO (1) WO2018027844A1 (zh)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110827061A (zh) * 2019-10-15 2020-02-21 上海连尚网络科技有限公司 一种用于在小说阅读过程中提供呈现信息的方法与设备
CN111131419A (zh) * 2019-12-13 2020-05-08 掌阅科技股份有限公司 基于书籍页面的信息推送方法及服务器
CN111145915A (zh) * 2019-12-31 2020-05-12 重庆医科大学附属儿童医院 儿童保健随访及病案管理***

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102340514A (zh) * 2010-07-15 2012-02-01 腾讯科技（北京）有限公司 网络信息推送方法及***
CN102375844A (zh) * 2010-08-20 2012-03-14 腾讯数码（天津）有限公司 信息提供方法和***
CN103092910A (zh) * 2011-11-08 2013-05-08 三星电子株式会社 用于使用终端管理阅读的方法和设备
CN103578017A (zh) * 2012-08-07 2014-02-12 新华瑞德（北京）网络科技有限公司 数据处理的方法、装置及***

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102340514A (zh) * 2010-07-15 2012-02-01 腾讯科技（北京）有限公司 网络信息推送方法及***
CN102375844A (zh) * 2010-08-20 2012-03-14 腾讯数码（天津）有限公司 信息提供方法和***
CN103092910A (zh) * 2011-11-08 2013-05-08 三星电子株式会社 用于使用终端管理阅读的方法和设备
CN103578017A (zh) * 2012-08-07 2014-02-12 新华瑞德（北京）网络科技有限公司 数据处理的方法、装置及***

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110827061A (zh) * 2019-10-15 2020-02-21 上海连尚网络科技有限公司 一种用于在小说阅读过程中提供呈现信息的方法与设备
CN110827061B (zh) * 2019-10-15 2022-12-06 上海连尚网络科技有限公司 一种用于在小说阅读过程中提供呈现信息的方法与设备
CN111131419A (zh) * 2019-12-13 2020-05-08 掌阅科技股份有限公司 基于书籍页面的信息推送方法及服务器
CN111145915A (zh) * 2019-12-31 2020-05-12 重庆医科大学附属儿童医院 儿童保健随访及病案管理***

Similar Documents

Publication Publication Date Title
WO2018027844A1 (zh) 根据阅读推送广告的方法和推送***
WO2017028093A1 (zh) 广告投放方法和广告投放***
WO2017128423A1 (zh) 根据浏览记录推送广告的方法以及推送***
WO2018023658A1 (zh) 根据关注公众号推送广告的方法以及推送***
WO2017128408A1 (zh) 根据点播推送广告的方法以及推送***
WO2018027779A1 (zh) 根据刷卡购物推送书籍的方法和推送***
WO2017128424A1 (zh) 推送广告技术的数据采集方法以及推送***
WO2018027775A1 (zh) 广告推送技术的使用数据反馈方法和推送***
WO2017128425A1 (zh) 根据浏览记录推送广告时的信息提示方法以及推送***
WO2018027773A1 (zh) 根据刷卡购物推送广告的方法和推送***
WO2018027774A1 (zh) 广告推送技术的权属信息推送方法和推送***
WO2018027846A1 (zh) 广告推送技术的使用数据采集方法和推送***
WO2018023248A1 (zh) 听书方式的使用情况采集方法和阅读***
WO2018027845A1 (zh) 书籍与广告匹配时的信息推送方法和推送***
WO2017128409A1 (zh) 收集根据条件推送广告技术的数据的方法以及导航***
WO2017128406A1 (zh) 广告推送技术的数据采集方法以及推送***
WO2018027401A1 (zh) 根据通讯录分组推送广告的方法以及推送***
WO2017124418A1 (zh) 自动推荐优惠劵的方法以及推荐***
WO2018027865A1 (zh) 广告播放的统计方法和统计***
WO2017124416A1 (zh) 优惠劵推荐相关技术的使用数据采集方法以及推荐***
Kanaveedu et al. A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
WO2017124264A1 (zh) 推荐书籍时的信息采集方法以及图书推荐***
WO2017124414A1 (zh) 自动推荐优惠劵的方法以及推荐***
WO2018023613A1 (zh) 一种酒店电梯广告推送方法以及广告***
WO2018027400A1 (zh) 根据分组状态停止广告推送的方法以及推送***

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16912299

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 16912299

Country of ref document: EP

Kind code of ref document: A1