WO2018027844A1 - Procédé destiné à pousser des publicités sur la base d'une lecture, et système de poussée - Google Patents

Procédé destiné à pousser des publicités sur la base d'une lecture, et système de poussée Download PDF

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Publication number
WO2018027844A1
WO2018027844A1 PCT/CN2016/094737 CN2016094737W WO2018027844A1 WO 2018027844 A1 WO2018027844 A1 WO 2018027844A1 CN 2016094737 W CN2016094737 W CN 2016094737W WO 2018027844 A1 WO2018027844 A1 WO 2018027844A1
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WO
WIPO (PCT)
Prior art keywords
user
book
record
books
advertisement
Prior art date
Application number
PCT/CN2016/094737
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English (en)
Chinese (zh)
Inventor
张焰焰
Original Assignee
张焰焰
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 张焰焰 filed Critical 张焰焰
Priority to PCT/CN2016/094737 priority Critical patent/WO2018027844A1/fr
Publication of WO2018027844A1 publication Critical patent/WO2018027844A1/fr

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the invention belongs to the field of internet, and provides a method for pushing advertisement according to reading and a pushing system.
  • online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
  • online advertising is based on user preferences, such as based on the user's browsing history or purchase history on the shopping site, and then by sharing the interface of the shopping site to understand user preferences and push advertisements.
  • This approach has certain limitations.
  • advertisers ignore a group of people, that is, people who read books. In the current Internet age, reading and buying books no longer need to go to the bookstore. As long as they have reading software, they can use mobile phones to read books, which not only saves costs but also is environmentally friendly.
  • Book types can include travel, novels, diets, etc.
  • advertisements are inserted when reading e-books, but these advertisements do not push advertisements for book types, resulting in inaccurate advertisement delivery and poor advertising performance.
  • the embodiment of the present invention provides a method for pushing advertisement according to reading, and the purpose is to provide a kind of clear reading of the book record by the user, and analyze the user preference according to the situation that the current advertisement is not widely distributed and the reading book population is neglected. Users like to push ads to make the ads more accurate, and also allow users to understand the advertising information according to their needs from the ads that are not in the scope of interest.
  • the present invention is implemented in such a manner that a method for pushing advertisements according to reading includes the following steps:
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit in the cloud, for recording a type tag of a book match, recording a matching type tag of the advertisement and a matching relationship between the book type tag and the advertisement type tag;
  • the detecting unit is locally used to detect the user reading the book record and upload the user reading the book record to the cloud;
  • a statistical unit in the cloud, an input end thereof is connected to the output end of the recording unit, and is used for counting a label matched by a user who reads the top three books in the book record;
  • a push unit in the cloud, an input end of which is connected to the input of the statistical unit, and is configured to push the advertisement of the top three book matching tags to the user.
  • the invention analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for pushing advertisement according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 Record the type tag of the book matching record, record the matching type tag of the ad and the matching relationship between the book type tag and the ad type tag.
  • the type tag of the ⁇ A book matching is recorded as a travel
  • the travel advertisement matching tag is recorded as a travel book.
  • step S101 the user is detected to read the book record, and the user is allowed to upload the book record to the cloud.
  • step S102 the user user is read to read the tag matching the top three books in the book record.
  • step S103 the advertisement of the top three book matching tags is matched to the user.
  • the advertisement marked as travel is pushed to the user.
  • the invention analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, where the push system includes:
  • the recording unit 21 is configured to record a type tag of the book matching in the cloud, and record a matching type of the advertisement matching type and a matching relationship between the book type label and the advertisement type label;
  • the detecting unit 22 is used locally to detect the user reading the book record and upload the user to read the book record to the cloud;
  • the statistics unit 23 is connected to the output end of the recording unit 21 in the cloud, and is used for counting the labels of the top three books matching the frequency in the book record read by the user user;
  • the pushing unit 24 is connected to the input end of the statistical unit 23 in the cloud, and is configured to push the advertisement of the top three book matching tags to the user.
  • the working principle is: the user records the type tag of the book matching in the recording unit 21, records the matching type tag of the advertisement and the matching relationship between the book type tag and the advertisement type tag; the detecting unit 22 detects the user reading the book record and uploads to the cloud. The user reads the book record; the statistic unit 23 counts the user-reading books in the book record that appear in the top three of the book matching tags; the pushing unit 24 pushes the user the matching tags of the top three books.
  • the invention analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne le domaine de l'internet, et fournit un procédé destiné à pousser des publicités sur la base de la lecture, et un système de poussée, ledit procédé consiste : à enregistrer des étiquettes de type qui correspondent à des livres, à enregistrer des étiquettes de type qui correspondent aux publicités ainsi que des relations de correspondance entre des étiquettes de type de livre et les étiquettes de type publicité ; à détecter un enregistrement de livres lus par un utilisateur, et à télécharger l'enregistrement des livres lus par l'utilisateur dans le nuage ; à compter les étiquettes des trois premiers livres dans l'enregistrement des livres lus par l'utilisateur classés selon leur fréquence d'apparence ; à pousser des publicités correspondant auxdites étiquettes qui correspondent aux trois premiers livres vers l'utilisateur. En comptant l'enregistrement de livres lus par un utilisateur, la présente invention analyse les préférences de l'utilisateur, et pousse des publicités conformément auxdites préférences de telle sorte que la publicité est émise plus précisément ; la présente invention permet également à un utilisateur d'apprendre des informations publicitaires concernant ses besoins individuels, de telle sorte qu'un utilisateur ne sera pas perturbé par des publicités hors de ses intérêts.
PCT/CN2016/094737 2016-08-11 2016-08-11 Procédé destiné à pousser des publicités sur la base d'une lecture, et système de poussée WO2018027844A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/094737 WO2018027844A1 (fr) 2016-08-11 2016-08-11 Procédé destiné à pousser des publicités sur la base d'une lecture, et système de poussée

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/094737 WO2018027844A1 (fr) 2016-08-11 2016-08-11 Procédé destiné à pousser des publicités sur la base d'une lecture, et système de poussée

Publications (1)

Publication Number Publication Date
WO2018027844A1 true WO2018027844A1 (fr) 2018-02-15

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PCT/CN2016/094737 WO2018027844A1 (fr) 2016-08-11 2016-08-11 Procédé destiné à pousser des publicités sur la base d'une lecture, et système de poussée

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110827061A (zh) * 2019-10-15 2020-02-21 上海连尚网络科技有限公司 一种用于在小说阅读过程中提供呈现信息的方法与设备
CN111131419A (zh) * 2019-12-13 2020-05-08 掌阅科技股份有限公司 基于书籍页面的信息推送方法及服务器
CN111145915A (zh) * 2019-12-31 2020-05-12 重庆医科大学附属儿童医院 儿童保健随访及病案管理***

Citations (4)

* Cited by examiner, † Cited by third party
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CN102340514A (zh) * 2010-07-15 2012-02-01 腾讯科技(北京)有限公司 网络信息推送方法及***
CN102375844A (zh) * 2010-08-20 2012-03-14 腾讯数码(天津)有限公司 信息提供方法和***
CN103092910A (zh) * 2011-11-08 2013-05-08 三星电子株式会社 用于使用终端管理阅读的方法和设备
CN103578017A (zh) * 2012-08-07 2014-02-12 新华瑞德(北京)网络科技有限公司 数据处理的方法、装置及***

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102340514A (zh) * 2010-07-15 2012-02-01 腾讯科技(北京)有限公司 网络信息推送方法及***
CN102375844A (zh) * 2010-08-20 2012-03-14 腾讯数码(天津)有限公司 信息提供方法和***
CN103092910A (zh) * 2011-11-08 2013-05-08 三星电子株式会社 用于使用终端管理阅读的方法和设备
CN103578017A (zh) * 2012-08-07 2014-02-12 新华瑞德(北京)网络科技有限公司 数据处理的方法、装置及***

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110827061A (zh) * 2019-10-15 2020-02-21 上海连尚网络科技有限公司 一种用于在小说阅读过程中提供呈现信息的方法与设备
CN110827061B (zh) * 2019-10-15 2022-12-06 上海连尚网络科技有限公司 一种用于在小说阅读过程中提供呈现信息的方法与设备
CN111131419A (zh) * 2019-12-13 2020-05-08 掌阅科技股份有限公司 基于书籍页面的信息推送方法及服务器
CN111145915A (zh) * 2019-12-31 2020-05-12 重庆医科大学附属儿童医院 儿童保健随访及病案管理***

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