WO2018027865A1 - 广告播放的统计方法和统计*** - Google Patents

广告播放的统计方法和统计*** Download PDF

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Publication number
WO2018027865A1
WO2018027865A1 PCT/CN2016/094758 CN2016094758W WO2018027865A1 WO 2018027865 A1 WO2018027865 A1 WO 2018027865A1 CN 2016094758 W CN2016094758 W CN 2016094758W WO 2018027865 A1 WO2018027865 A1 WO 2018027865A1
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Prior art keywords
tag
source
played
unit
counting
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PCT/CN2016/094758
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English (en)
French (fr)
Inventor
张焰焰
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张焰焰
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Priority to PCT/CN2016/094758 priority Critical patent/WO2018027865A1/zh
Publication of WO2018027865A1 publication Critical patent/WO2018027865A1/zh

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof

Definitions

  • the invention belongs to the field of internet and provides a statistical method and a statistical system for advertisement playing.
  • Internet advertising is the advertising of the Internet through the online advertising platform.
  • a high-tech advertising operation method that uses advertisement banners, text links, and multimedia methods on the website to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet.
  • Internet advertising Compared with the traditional four major media (newspapers, magazines, television, radio) and popular outdoor advertising, Internet advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect.
  • the Internet platform can only buy out program resources simply (no matter how many times it is placed, it is a one-time price), and can not share advertisements with content providers according to the on-demand situation of program resources and the corresponding advertisement playing situation. income.
  • the embodiment of the invention provides a statistical method for advertising broadcast, and aims to provide a content provider that can timely understand the content of the advertisement by not allowing the advertisement provider to be timely and statistically reported on the Internet platform. In the case of playback, the platform side can share advertising revenue with the content provider.
  • the present invention is implemented as follows: a statistical method for advertising playback, comprising the following steps:
  • the number of times the tag is used and the advertisement being played are sent to the information feedback end matched by each tag.
  • the embodiment of the invention further provides a statistical system, comprising:
  • Source tag recording unit feedback terminal recording unit, statistical unit, and sending unit, wherein:
  • a source tag recording unit configured to record a source tag matched by each program resource
  • a feedback end recording unit wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;
  • the sending unit is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label.
  • the invention can realize the sharing of advertising revenue between the platform party and the content provider by enabling the content provider to know the playing status of the content in time.
  • FIG. 1 is a schematic flowchart of a statistical method for advertisement play according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a statistical method for advertising play according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the source tags to which the respective program resources match are recorded.
  • the happy life of the TV drama is recorded, which is derived from the China Digital Media. Therefore, in the TV series, the label Chinese Media is produced.
  • step S101 an information feedback end that matches the source tag is recorded.
  • the information feedback end corresponding to the Chinese media label is the server of the China Digital Media Company.
  • step S102 the number of uses of each tag and the played advertisement are counted according to the situation of the user's on-demand.
  • the number of tags used for the video is 1
  • step S103 the number of uses of the tag and the played advertisement are transmitted to the information feedback end matched by each tag.
  • the China Digital Media client can count the click rate of the video.
  • the invention can realize the sharing of advertising revenue between the platform party and the content provider by enabling the content provider to know the playing status of the content in time.
  • FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention, where the statistical system includes:
  • a source tag recording unit 21 configured to record a source tag matched by each program resource
  • a feedback end recording unit 22 the input end of which is connected to the output end of the source tag recording unit 21 for recording an information feedback end matching the source tag;
  • the statistics unit 23 is configured to count the number of times each tag is used and the advertisement that is played according to the situation of the user's on-demand;
  • the sending unit 24 has an input end connected to the output end of the feedback end recording unit 22 and the statistical unit 23, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label.
  • the working principle is: the user records the source tag matched by each program resource in the source tag recording unit 21; the feedback end recording unit 22 records the information feedback end that matches the source tag; and the statistical unit 23, according to the user's on-demand situation The number of times of use of each tag and the played advertisement are counted; the sending unit 24 sends the number of uses of the tag and the played advertisement to the information feedback end matched by each tag.
  • the invention can realize the sharing of advertising revenue between the platform party and the content provider by enabling the content provider to know the playing status of the content in time.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

本发明属于互联网领域，提供了一种广告播放的统计方法以及统计***，所述方法包括：记录各个节目资源所匹配的来源标签; 记录与所述来源标签匹配的信息回馈端；根据用户点播的情况，统计各个标签的使用次数以及播放的广告；向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。本发明通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益。

Description

广告播放的统计方法和统计*** 技术领域
本发明属于互联网领域，提供了一种广告播放的统计方法以及统计***。
背景技术
互联网有许多视频或音频整合平台，通过该平台，可以按照分类或者搜索的方式，收看或收听到来自不同内容提供商的节目资源。同时，广告商会在互联网整合平台上投放广告，一种方式是，在播放上述节目资源之前，先插播一段在上述互联网平台上投放的广告。互联网广告就是通过网络广告平台在网络上投放广告。利用网站上的广告横幅、文本链接、多媒体的方法，在互联网刊登或发布广告，通过网络传递到互联网用户的一种高科技广告运作方式。与传统的四大传播媒体(报纸、杂志、电视、广播)广告及备受垂青的户外广告相比，互联网广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体，速度最快效果很理想，是中小企业扩展壮大的很好途径，对于广泛开展国际业务的公司更是如此。目前的运作方式下，互联网平台只能够单纯的买断节目资源（不管放多少次，都是一次性价格），而不能根据节目资源的点播情况以及相应的广告播放情况来与内容提供方共享广告收益。
综上，需要针对在互联网平台投放的广告提供商不能及时对广告播放情况及时统计的情况，提供一种通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益。
 技术问题
本发明实施例提供了一种广告播放的统计方法，目的在于针对在互联网平台投放的广告提供商不能及时对广告播放情况及时统计的情况，提供一种通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益。
技术解决方案
本发明是这样实现的：一种广告播放的统计方法，包括以下步骤：
记录各个节目资源所匹配的来源标签;
记录与所述来源标签匹配的信息回馈端；
根据用户点播的情况，统计各个标签的使用次数以及播放的广告；
向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。
本发明实施例还提供了一种统计***，包括：
来源标签记录单元，回馈端记录单元，统计单元，发送单元，其中：
来源标签记录单元，用于记录各个节目资源所匹配的来源标签;
回馈端记录单元，其输入端与所述来源标签记录单元的输出端连接，用于记录与所述来源标签匹配的信息回馈端；
统计单元，用于根据用户点播的情况，统计各个标签的使用次数以及播放的广告；
发送单元，其输入端分别与所述回馈端记录单元及统计单元的输出端连接，用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。
 有益效果
本发明通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益。
附图说明
图1 是本发明实施例提供的一种广告播放的统计方法的流程示意图；
图2 是本发明实施例提供的统计***的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1是发明实施例提供的一种广告播放的统计方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S100中，记录各个节目资源所匹配的来源标签。
在本实施例中，记录电视剧幸福生活，来源于华数传媒，所以在该电视剧上，制作标签华数传媒。
在步骤S101中，记录与所述来源标签匹配的信息回馈端。
在本实施例中，记录华数传媒标签对应的信息回馈端为华数传媒公司的服务器。
在步骤S102中，根据用户点播的情况，统计各个标签的使用次数以及播放的广告。
当点播一次某一视频时，该视频对应的标签使用次数为1
在步骤S103中，向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。
信息回馈后，华数传媒公司客户端就可以统计处该视频的点击率。
本发明通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益。
图2是本发明实施例提供的统计***的结构示意图，该统计***包括：
来源标签记录单元21，回馈端记录单元22，统计单元23，发送单元24，其中：
来源标签记录单元21，用于记录各个节目资源所匹配的来源标签;
回馈端记录单元22，其输入端与所述来源标签记录单元21的输出端连接，用于记录与所述来源标签匹配的信息回馈端；
统计单元23，用于根据用户点播的情况，统计各个标签的使用次数以及播放的广告；
发送单元24，其输入端分别与所述回馈端记录单元22及统计单元23的输出端连接，用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。
其工作原理是：用户在来源标签记录单元21，记录各个节目资源所匹配的来源标签;回馈端记录单元22，记录与所述来源标签匹配的信息回馈端；统计单元23，根据用户点播的情况，统计各个标签的使用次数以及播放的广告；发送单元24，向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。
本发明通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种广告播放的统计方法，其特征在于，所述方法包括如下步骤：
    记录各个节目资源所匹配的来源标签;
    记录与所述来源标签匹配的信息回馈端；
    根据用户点播的情况，统计各个标签的使用次数以及播放的广告；
    向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。
  2. 一种统计***，其特征在于，所述统计***包括：
    来源标签记录单元，回馈端记录单元，统计单元，发送单元，其中：
    来源标签记录单元，用于记录各个节目资源所匹配的来源标签;
    回馈端记录单元，其输入端与所述来源标签记录单元的输出端连接，用于记录与所述来源标签匹配的信息回馈端；
    统计单元，用于根据用户点播的情况，统计各个标签的使用次数以及播放的广告；
    发送单元，其输入端分别与所述回馈端记录单元及统计单元的输出端连接，用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告。
PCT/CN2016/094758 2016-08-11 2016-08-11 广告播放的统计方法和统计*** WO2018027865A1 (zh)

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Cited By (1)

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CN112219402A (zh) * 2018-12-20 2021-01-12 海信视像科技股份有限公司 接收装置和接收方法、发送装置及发送方法、发送接收***及方法

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CN102332130A (zh) * 2010-06-24 2012-01-25 索尼公司 广告效果测量方法、程序和电子广告装置
CN104115499A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104115505A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 有针对性的广告
CN104115504A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104980772A (zh) * 2014-04-14 2015-10-14 北京酷云互动科技有限公司 植入广告的监测方法和监测装置

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Publication number Priority date Publication date Assignee Title
CN102332130A (zh) * 2010-06-24 2012-01-25 索尼公司 广告效果测量方法、程序和电子广告装置
CN104115499A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104115505A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 有针对性的广告
CN104115504A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104980772A (zh) * 2014-04-14 2015-10-14 北京酷云互动科技有限公司 植入广告的监测方法和监测装置

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112219402A (zh) * 2018-12-20 2021-01-12 海信视像科技股份有限公司 接收装置和接收方法、发送装置及发送方法、发送接收***及方法
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