WO2018027774A1 - 广告推送技术的权属信息推送方法和推送*** - Google Patents

广告推送技术的权属信息推送方法和推送*** Download PDF

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WO2018027774A1
WO2018027774A1 PCT/CN2016/094573 CN2016094573W WO2018027774A1 WO 2018027774 A1 WO2018027774 A1 WO 2018027774A1 CN 2016094573 W CN2016094573 W CN 2016094573W WO 2018027774 A1 WO2018027774 A1 WO 2018027774A1
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user
pushing
advertisement
matching
unit
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PCT/CN2016/094573
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王志远
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王志远
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Priority to PCT/CN2016/094573 priority Critical patent/WO2018027774A1/zh
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

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  • the invention belongs to the field of the Internet, and in particular relates to a method for pushing a right information of an advertisement pushing technology and a pushing system.
  • the embodiment of the invention provides a method for pushing the right information of the advertisement pushing technology, and the purpose is to provide a method for analyzing the user's preferences by counting the user's user's preferences according to the user's preference.
  • Push ads to make the ads more accurate, and also allow users to understand the advertising information according to their needs from the ads that are not in the scope of interest, while protecting the interests of patent (applicants) rights holders.
  • the present invention is implemented as follows: a method for pushing a right information of an advertisement pushing technology, comprising the following steps:
  • the advertisement of the top three products matching the matching tags is pushed to the user, and the patent information is pushed to the user.
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit located in the cloud, for recording a type label of an item matching, recording a type label matched by the advertisement, and a matching relationship between the item type label and the advertisement type label;
  • the uploading unit is located locally and is used for detecting the user's credit card consumption commodity record, and uploading the credit card consumer product record to the cloud;
  • the statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three products matching the frequency in the user's credit card consumption commodity record;
  • a pushing unit located in the cloud, and an input end thereof is connected to the output of the statistical unit, and is configured to push, to the user, an advertisement that matches the label matched by the top three products;
  • the patent information pushing unit has an input end connected to the output end of the pushing unit for pushing patent information to the user.
  • the invention analyzes the user's credit card records, analyzes the user's preferences, pushes the advertisement according to the user's preference, and makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and at the same time protect Patent (application) rights of the right holder.
  • FIG. 1 is a schematic flowchart of a method for pushing a right information of an advertisement pushing technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for pushing a right information of an advertisement pushing technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the type label of the item matching is recorded, and the type matching label and the matching relationship between the item type label and the advertisement type label are recorded.
  • step S101 the user is swiped to consume the consumer goods record, and the credit card consumer product record is uploaded to the cloud.
  • step S102 the label of the top three matching items of the frequency in the user's credit card consumption item record is counted.
  • step S103 the advertisement of the top three product matching tags is matched to the user, and the patent information is pushed to the user.
  • the system counts the top three products of the user's credit card record count, and pushes the advertisement of the product to the user.
  • the patent information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
  • the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the patent information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.
  • the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
  • the invention analyzes the user's credit card records, analyzes the user's preferences, pushes the advertisement according to the user's preference, and makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and at the same time protect Patent (application) rights of the right holder.
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
  • the recording unit 21 is located in the cloud, and is configured to record a type label of the product matching, and record a matching type of the advertisement matching type and a matching relationship between the product type label and the advertisement type label;
  • the uploading unit 22 is located locally, and is configured to detect a user's credit card consumption commodity record, and upload the credit card consumer product record to the cloud;
  • the statistic unit 23 is located in the cloud, and the input end thereof is connected to the output end of the recording unit 21, and is used for counting the labels of the top three products matching the frequency in the user's credit card consumption commodity record;
  • the pushing unit 24 is located in the cloud, and the input end thereof is connected to the output end of the statistical unit 23, and is configured to push, to the user, an advertisement that matches the label matched by the top three products;
  • the patent information pushing unit 25 has an input end connected to the output end of the pushing unit 24 for pushing patent information to the user.
  • the working principle is: the recording unit 21 records the type label of the product matching, records the type matching label of the advertisement and the matching relationship between the product type label and the advertisement type label; the uploading unit 22 detects the user's credit card consumption commodity record, and uploads the credit card to the cloud.
  • the consumption unit record statistic unit 23 is configured to count the labels of the top three products matching the frequency in the user's credit card consumption commodity record; the pushing unit 24 pushes the advertisements of the top three products matching the labels to the user, and
  • the patent information push unit 25 pushes the patent information to the user.
  • the invention analyzes the user's credit card records, analyzes the user's preferences, pushes the advertisement according to the user's preference, and makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and at the same time protect Patent (application) rights of the right holder.

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Abstract

一种广告推送技术的权属信息推送方法以及推送***，所述方法包括：记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系(S100)；检测用户***商品记录，并向云端上传***商品记录(S101)；统计用户***商品记录中出现频次排名前三的商品匹配的标签(S102)；向用户推送所述排名前三的商品匹配的标签相匹配的广告，同时向用户推送专利信息(S103)。本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并同时保护权利人的利益。

Description

广告推送技术的权属信息推送方法和推送*** 技术领域
本发明属于互联网领域，尤其是涉及一种广告推送技术的权属信息推送方法以及推送***。
背景技术
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
这种情况所带来的严重后果是：
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制；
2 、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。
综上，为充分保护本人的另外一个专利申请《根据刷卡购物推送广告的方法和推送***》，让该本人的专利申请价值最大化，特提出一个解决办法。
 技术问题
本发明实施例提供了一种广告推送技术的权属信息推送方法，目的在于针对于当前广告无法针对商场消费客户投放的情况，需要提供一种通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并同时保护专利（申请）权人的利益。
技术解决方案
本发明是这样实现的：一种广告推送技术的权属信息推送方法，包括以下步骤：
记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
检测用户***商品记录，并向云端上传***商品记录；
统计用户***商品记录中出现频次排名前三的商品匹配的标签；
向用户推送所述排名前三的商品匹配的标签相匹配的广告，同时向用户推送专利信息。
本发明实施例还提供了一种推送***，包括：
记录单元，上传单元，统计单元，推送单元，专利信息推送单元,其中:
记录单元，位于云端，用于记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
上传单元，位于本地，用于检测用户***商品记录，并向云端上传***商品记录；
统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户***商品记录中出现频次排名前三的商品匹配的标签；
推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的商品匹配的标签相匹配的广告；
专利信息推送单元，其输入端与所述推送单元的输出端连接，用于向用户推送专利信息。
 有益效果
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并同时保护专利（申请）权人的利益。
附图说明
图1是本发明实施例提供的一种广告推送技术的权属信息推送方法的流程示意图；
图2是本发明实施例提供的推送***的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1是发明实施例提供的一种广告推送技术的权属信息推送方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S100中，记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系。
在步骤S101中，检测用户***商品记录，并向云端上传***商品记录。
在步骤S102中，统计用户***商品记录中出现频次排名前三的商品匹配的标签。
在步骤S103中，向用户推送所述排名前三的商品匹配的标签相匹配的广告,同时向用户推送专利信息。
本实施例中，***统计用户刷卡记录次数排名前三的商品，向用户推送该商品的广告。
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请/权利人、该技术的专利申请号、专利申请日等信息。
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
所述专利信息是可编辑的，可以根据专利申请权/专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并同时保护专利（申请）权人的利益。
图2是本发明实施例提供的一种推送***的结构示意图，该推送***包括：
记录单元21，上传单元22，统计单元23，推送单元24，专利信息推送单元25，其中：
记录单元21，位于云端，用于记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
上传单元22，位于本地，用于检测用户***商品记录，并向云端上传***商品记录；
统计单元23，位于云端，其输入端与所述记录单元21的输出端连接，用于统计用户***商品记录中出现频次排名前三的商品匹配的标签；
推送单元24，位于云端，其输入端与所述统计单元23输出端连接，用于向用户推送所述排名前三的商品匹配的标签相匹配的广告；
专利信息推送单元25，其输入端与所述推送单元24的输出端连接，用于向用户推送专利信息。
其工作原理是：记录单元21，记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；上传单元22，检测用户***商品记录，并向云端上传***商品记录；统计单元23，统计用户***商品记录中出现频次排名前三的商品匹配的标签；推送单元24，向用户推送所述排名前三的商品匹配的标签相匹配的广告,同时，专利信息推送单元25向用户推送专利信息。
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，并同时保护专利（申请）权人的利益。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种广告推送技术的权属信息推送方法，其特征在于，所述方法包括如下步骤：
    记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
    检测用户***商品记录，并向云端上传***商品记录；
    统计用户***商品记录中出现频次排名前三的商品匹配的标签；
    向用户推送所述排名前三的商品匹配的标签相匹配的广告，同时向用户推送专利信息。
  2. 一种推送***，其特征在于，所述推送***包括：
    记录单元，上传单元，统计单元，推送单元，专利信息推送单元,其中:
    记录单元，位于云端，用于记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
    上传单元，位于本地，用于检测用户***商品记录，并向云端上传***商品记录；
    统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户***商品记录中出现频次排名前三的商品匹配的标签；
    推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的商品匹配的标签相匹配的广告；
    专利信息推送单元，其输入端与所述推送单元的输出端连接，用于向用户推送专利信息。
PCT/CN2016/094573 2016-08-11 2016-08-11 广告推送技术的权属信息推送方法和推送*** WO2018027774A1 (zh)

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