WO2018027773A1 - 根据刷卡购物推送广告的方法和推送*** - Google Patents

根据刷卡购物推送广告的方法和推送*** Download PDF

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Publication number
WO2018027773A1
WO2018027773A1 PCT/CN2016/094572 CN2016094572W WO2018027773A1 WO 2018027773 A1 WO2018027773 A1 WO 2018027773A1 CN 2016094572 W CN2016094572 W CN 2016094572W WO 2018027773 A1 WO2018027773 A1 WO 2018027773A1
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user
matching
advertisement
record
pushing
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PCT/CN2016/094572
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French (fr)
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王志远
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王志远
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Priority to PCT/CN2016/094572 priority Critical patent/WO2018027773A1/zh
Publication of WO2018027773A1 publication Critical patent/WO2018027773A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • the invention belongs to the field of internet, and provides a method for pushing advertisements according to credit card shopping and a pushing system.
  • online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
  • online advertising is based on user preferences, such as based on the user's browsing history or purchase history on the shopping site, and then by sharing the interface of the shopping site to understand user preferences and push advertisements.
  • This approach has certain limitations. In addition to purchasing goods on the Internet, a large part of daily necessities will be purchased in shopping malls or stores. After all, the items on the network do not see physical objects and require long-distance transportation, so many users still choose to buy them in the mall.
  • the embodiment of the invention provides a method for pushing advertisements according to credit card shopping, and the purpose is to provide a method for analyzing user preferences by statistic user credit card records, and pushing advertisements according to user preferences, in view of the fact that the current advertisements cannot be delivered to the shopping mall consumer customers. Make ad serving more precise, while also allowing users to understand ad information based on their needs without being bothered by ads that are not of interest.
  • the present invention is achieved by a method for pushing an advertisement according to a credit card shopping, comprising the following steps:
  • the embodiment of the invention further provides a push system, comprising:
  • Recording unit uploading unit, statistical unit, pushing unit, wherein:
  • a recording unit located in the cloud, for recording a type label of an item matching, recording a type label matched by the advertisement, and a matching relationship between the item type label and the advertisement type label;
  • the uploading unit is located locally and is used for detecting the user's credit card consumption commodity record, and uploading the credit card consumer product record to the cloud;
  • the statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three products matching the frequency in the user's credit card consumption commodity record;
  • the push unit is located in the cloud, and the input end is connected to the output of the statistical unit, and is configured to push the advertisement of the top three matching products of the product to the user.
  • the invention analyzes the user's credit card records, analyzes the user's preferences, pushes the advertisement according to the user's preference, and makes the advertisement delivery more precise, and also allows the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a shopping card according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a card shopping provided by an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the type label of the item matching is recorded, and the type matching label and the matching relationship between the item type label and the advertisement type label are recorded.
  • step S101 the user is swiped to consume the consumer goods record, and the credit card consumer product record is uploaded to the cloud.
  • step S102 the label of the top three matching items of the frequency in the user's credit card consumption item record is counted.
  • step S103 the advertisement of the top three product matching tags is matched to the user.
  • the system counts the top three products of the user's credit card record count, and pushes the advertisement of the product to the user.
  • the invention analyzes the user's credit card records, analyzes the user's preferences, pushes the advertisement according to the user's preference, and makes the advertisement delivery more precise, and also allows the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • the recording unit 21 is located in the cloud, and is configured to record a type label of the product matching, and record a matching type of the advertisement matching type and a matching relationship between the product type label and the advertisement type label;
  • the uploading unit 22 is located locally, and is configured to detect a user's credit card consumption commodity record, and upload the credit card consumer product record to the cloud;
  • the statistic unit 23 is located in the cloud, and the input end thereof is connected to the output end of the recording unit 21, and is used for counting the labels of the top three products matching the frequency in the user's credit card consumption commodity record;
  • the pushing unit 24 is located in the cloud, and the input end thereof is connected to the output end of the statistical unit 23, and is configured to push the advertisement of the top three product matching tags to the user.
  • the working principle is: the recording unit 21 records the type label of the product matching, records the type matching label of the advertisement and the matching relationship between the product type label and the advertisement type label; the uploading unit 22 detects the user's credit card consumption commodity record, and uploads the credit card to the cloud.
  • the consumer goods record the statistic unit 23 counts the labels of the top three products matching the frequency in the user's credit card consumption commodity record; the pushing unit 24 pushes the advertisements of the top three product matching labels to the user.
  • the invention analyzes the user's credit card records, analyzes the user's preferences, pushes the advertisement according to the user's preference, and makes the advertisement delivery more precise, and also allows the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
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Abstract

一种根据刷卡购物推送广告的方法以及推送***，属于互联网领域，所述方法包括：记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系(S100)；检测用户***商品记录，并向云端上传***商品记录(S101)；统计用户***商品记录中出现频次排名前三的商品匹配的标签(S102)；向用户推送所述排名前三的商品匹配的标签相匹配的广告(S103)。通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。

Description

根据刷卡购物推送广告的方法和推送*** 技术领域
本发明属于互联网领域，提供了一种根据刷卡购物推送广告的方法以及推送***。
背景技术
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
与传统的四大传播媒体（报纸、杂志、电视、广播）广告及备受垂青的户外广告相比，网络广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体，速度最快效果很理想，是中小企业扩展壮大的很好途径，对于广泛开展国际业务的公司更是如此。
目前网络广告投放会根据用户喜好，比如根据用户在购物网站的浏览记录或者购买记录，然后通过分享购物网站的接口了解用户喜好并推送广告。这种方式存在一定的局限性。用户除了在网络上购买商品以外，很大一部分生活用品还是会在商场或者商店购买，毕竟网络上的物品看不到实物，而且需要长途运输，所以很多用户还是选择在商场购买。
综上，需要针对当前广告无法针对商场消费客户投放的情况，需要提供一种通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
 技术问题
本发明实施例提供了一种根据刷卡购物推送广告的方法，目的在于针对当前广告无法针对商场消费客户投放的情况，需要提供一种通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
技术解决方案
本发明是这样实现的：一种根据刷卡购物推送广告的方法，包括以下步骤：
记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
检测用户***商品记录，并向云端上传***商品记录；
统计用户***商品记录中出现频次排名前三的商品匹配的标签；
向用户推送所述排名前三的商品匹配的标签相匹配的广告。
本发明实施例还提供了一种推送***，包括：
记录单元，上传单元，统计单元，推送单元，其中：
记录单元，位于云端，用于记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
上传单元，位于本地，用于检测用户***商品记录，并向云端上传***商品记录；
统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户***商品记录中出现频次排名前三的商品匹配的标签；
推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的商品匹配的标签相匹配的广告。
 有益效果
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
附图说明
图1是本发明实施例提供的一种根据刷卡购物推送广告的方法的流程示意图；
图2是本发明实施例提供的推送***的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1是发明实施例提供的一种根据刷卡购物推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S100中，记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系。
在步骤S101中，检测用户***商品记录，并向云端上传***商品记录。
在步骤S102中，统计用户***商品记录中出现频次排名前三的商品匹配的标签。
在步骤S103中，向用户推送所述排名前三的商品匹配的标签相匹配的广告。
本实施例中，***统计用户刷卡记录次数排名前三的商品，向用户推送该商品的广告。
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
图2是本发明实施例提供的推送***构示意图，该推送***：
记录单元21，上传单元22，统计单元23，推送单元24，其中：
记录单元21，位于云端，用于记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
上传单元22，位于本地，用于检测用户***商品记录，并向云端上传***商品记录；
统计单元23，位于云端，其输入端与所述记录单元21的输出端连接，用于统计用户***商品记录中出现频次排名前三的商品匹配的标签；
推送单元24，位于云端，其输入端与所述统计单元23输出端连接，用于向用户推送所述排名前三的商品匹配的标签相匹配的广告。
其工作原理是：记录单元21，记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；上传单元22，检测用户***商品记录，并向云端上传***商品记录；统计单元23，统计用户***商品记录中出现频次排名前三的商品匹配的标签；推送单元24，向用户推送所述排名前三的商品匹配的标签相匹配的广告。
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据刷卡购物推送广告的方法，其特征在于，所述方法包括如下步骤：
    记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
    检测用户***商品记录，并向云端上传***商品记录；
    统计用户***商品记录中出现频次排名前三的商品匹配的标签；
    向用户推送所述排名前三的商品匹配的标签相匹配的广告。
  2. 一种推送***，其特征在于，所述推送***包括：
    记录单元，上传单元，统计单元，推送单元，其中：
    记录单元，位于云端，用于记录商品匹配的类型标签，记录广告匹配的类型标签及商品类型标签与广告类型标签的匹配关系；
    上传单元，位于本地，用于检测用户***商品记录，并向云端上传***商品记录；
    统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户***商品记录中出现频次排名前三的商品匹配的标签；
    推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的商品匹配的标签相匹配的广告。
PCT/CN2016/094572 2016-08-11 2016-08-11 根据刷卡购物推送广告的方法和推送*** WO2018027773A1 (zh)

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140108111A1 (en) * 2012-10-12 2014-04-17 Redpixtec. Gmbh Mobile advertising system
CN105023175A (zh) * 2015-07-24 2015-11-04 金鹃传媒科技股份有限公司 一种基于消费者行为数据分析和分类技术的在线广告分类推送方法及其***
CN105160542A (zh) * 2015-07-27 2015-12-16 张志军 云控智能食品销售***及该***的实现方法
CN105205702A (zh) * 2015-09-28 2015-12-30 魔线科技(深圳)有限公司 基于消费模式推送靶向广告的方法及***
CN105677910A (zh) * 2016-02-26 2016-06-15 ***股份有限公司 智能推荐方法及***

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140108111A1 (en) * 2012-10-12 2014-04-17 Redpixtec. Gmbh Mobile advertising system
CN105023175A (zh) * 2015-07-24 2015-11-04 金鹃传媒科技股份有限公司 一种基于消费者行为数据分析和分类技术的在线广告分类推送方法及其***
CN105160542A (zh) * 2015-07-27 2015-12-16 张志军 云控智能食品销售***及该***的实现方法
CN105205702A (zh) * 2015-09-28 2015-12-30 魔线科技(深圳)有限公司 基于消费模式推送靶向广告的方法及***
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