CN101266671A - A network advertisement pricing method and system - Google Patents
A network advertisement pricing method and system Download PDFInfo
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- CN101266671A CN101266671A CNA2007100133770A CN200710013377A CN101266671A CN 101266671 A CN101266671 A CN 101266671A CN A2007100133770 A CNA2007100133770 A CN A2007100133770A CN 200710013377 A CN200710013377 A CN 200710013377A CN 101266671 A CN101266671 A CN 101266671A
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Abstract
The invention relates to Internet advertising, particularly a method and a system for Internet advertising auction. Wherein, the invention inputs advertising information by an advertising publisher, and the advertising information includes advertising content, related keywords and the money amount per unit time, then inserts the advertising information into web page according to a pre-set format through computer program, and the advertisement is ordered according to the set money amount per unit time at the moment. The method and system for Internet advertising auction of the invention causes the advertising price to become more reasonable through continuous auction of consumers, meantime can effectively avoid malicious clicking.
Description
Technical field
The present invention relates to the Internet advertising field, specifically is a kind of network advertisement pricing method and system.
Background technology
Along with the high speed development of network in recent years, number of netizens presents the trend of rapid growth.Network has become the important channel that many people carry out advertising as the information carrier and the intercommunion platform of maximum, also more and more used by the advertiser by the Ask-Bid System of clicking charge, but the phenomenon that clicks maliciously is also more and more serious.
Summary of the invention
The present invention be directed to the phenomenon that clicks maliciously that occurs in the advertisement bidding system in the present network, a kind of method and system that carries out advertisement bidding that can be fair and reasonable is provided.
The technical solution adopted for the present invention to solve the technical problems is:
A kind of network advertisement pricing method is that the institute of unit interval of setting according to the advertisement submission person that puts down in writing in the database goes out the amount of money and sorts, and specifically may further comprise the steps:
A, advertisement publishers are with advertising message and other relevant information input databases of required issue;
B, advertising message and other relevant informations that advertisement publishers are submitted to leave database in;
Whether C, audit advertisement that advertisement publishers submitted to be suitable, and the advertising message that will go through to issue is arranged on the location advertising of website, and its principle of ordering is that the amount of money that unit interval goes out according to advertisement keyword (or classification) sorts to advertisement;
The webpage format template that D, basis set in advance is got up advertisement according to aforementioned sequence integration of arranging out, generate the net result page.
If the price of two or more advertisement is identical, then the time of submitting to according to advertisement sorts.
If the price of two or more advertisement is identical, then examined the time-sequencing that passes through according to advertisement.
If the price of two or more advertisement is identical, then carry out randomly ordered.
Advertisement publishers can issue, revise, delete bid advertisement information, keyword and price at any time, and the time that can be arranged on appointment comes into force.
Advertisement publishers can buy the advertisement of the unit interval of any multiple simultaneously, and can not cancel advertisement at any time in advertisement has the overdue time.
Advertisement publishers can be according to the specified rank automated auction, the amount of money that the highest unit interval goes out is set, the amount of money that the highest unit interval goes out that surpasses that the client is provided with as the required amount of money of the unit interval of specified rank, after rank is leaned on automatically, be lower than the mxm. that advertisement publishers set as the required amount of money of the unit interval of this rank, the amount of money that unit interval goes out is that a back price adds 0.01 yuan, does not have back one, then the minimum bid that sets for system.
Can the trigger price of the different amount of money that unit interval consumes be set according to different keywords.
A kind of network advertisement pricing system comprises advertisement load module, ad storage module, ad review module, ordering analysis module and results page generation module, wherein
Described advertisement load module is used for advertising message and other the relevant information input database of advertisement publishers with required issue;
Described ad storage module is used for leaving advertising message and other relevant informations that advertisement publishers submit in database;
Whether described ad review module is used to examine the advertisement that advertisement publishers submit to suitable, and the advertising message that will go through to issue is arranged on the location advertising of website;
Described ordering analysis module is used for according to the amount of money that the unit interval goes out of advertisement keyword (or classification) advertisement being sorted;
Described results page generation module is used for according to the webpage format template that sets in advance advertisement being got up according to aforementioned sequence integration of arranging out, generates the net result page.
The present invention imports advertising message by advertisement publishers, comprise ad content (comprising picture), associative key (or classification) and the amount of money that the unit interval goes out, then by computer program according to the form that sets in advance with the advertising message embedded web page, the amount of money that advertisement set according to this unit interval in moment sorts.Native system more becomes rationally advertising rates by constantly bidding of client, can effectively prevent to click maliciously simultaneously.
Description of drawings
The present invention is further described below in conjunction with drawings and Examples.
Fig. 1 is the system flowchart of a kind of network advertisement pricing method of the present invention and system;
Fig. 2 is the ad distribution process flow diagram of a kind of network advertisement pricing method of the present invention and system;
Fig. 3 is the auditing flow figure of a kind of network advertisement pricing method of the present invention and system.
Embodiment
The invention will be further described below in conjunction with the drawings and specific embodiments, but not as a limitation of the invention.
A kind of network advertisement pricing method of the present invention and system are divided into following three types according to the webpage of advertisement putting: on the webpage on the search result web page, at sorted columns, on the webpage of details (introducing webpage as news), the principle of these three types of realizations is identical---and all be the principle of bidding according to the time, some difference of detailed process.System is according to different requirements, can be provided with different initial values as: unit interval, advertisement trigger price, whether the maximum ad limit number is arranged.
Advertisement publishers land advertisement distributing system by the user name password, fill in the advertisement details, associative key is set or selects relevant classification, and gone out the amount of money by each keyword or classification setting unit interval, can set simultaneously the amount of money that the highest unit interval goes out of fixing rank, when the required amount of money of the unit interval of this rank surpasses the mxm. that advertisement publishers set, demonstration ranks behind, the rank amount of money is set mxm., when the required amount of money of the unit interval of this rank is lower than the mxm. that advertisement publishers set, the amount of money that unit interval goes out is that a back price adds 0.01 yuan, there is not back one, the then minimum bid that sets for system is if disappear on the webpage of appointment then be free of charge.
Embodiment 1:
The supposing the system setting unit time is that one day, one day minimum used advertising expense is that 0.1 yuan, all advertisements all are presented on the search result web page.After advertisement publishers land ad system, advertising message is set, add the consumption amount of money (more than or equal to 0.1 yuan), advertisement entry-into-force time (acquiescence comes into force immediately) and the advertisement term of validity (can be 10 days) of keyword, every day then, after being provided with successfully, back-stage management person by audit after, according to be provided with every day keyword the consumption amount of money carry out sequencing display from high to low on search result web page.
Concrete steps are as follows:
The first step needs advertisement publishers that database is sent in advertisement, and the realization of this process is finished by information input system, can be with reference to figure 2.Suppose that the input advertisement is as follows:
Title: Wuxi City A company professional production reactor
Content: my company authenticates by iso9000, welcomes to factory and chooses
Keyword: reactor
The amount of money that unit interval goes out: 0.5 yuan of every day
The term of validity is: 20 days
The phase of coming into force is: 1 day 8 Dec in 2006 point
Whether second step, keeper confirm effective according to the advertisement that advertisement publishers issue.Can be with reference to figure 3.Suppose the advertising message that the native system affirmation is issued above.Also passed through following 2 advertisements simultaneously:
Title: Wuxi City B company professional production reactor
Content: my company is with a long history, welcomes to factory and chooses
Keyword: reactor
The amount of money that unit interval goes out: 0.8 yuan of every day
The term of validity is: 3 days
The phase of coming into force is: 1 day 10 Dec in 2006 point
Title: Wuxi City C company professional production reactor
Content: my company authenticates by iso9000, welcomes to factory and chooses
Keyword: reactor
The amount of money that unit interval goes out: 1.5 yuan of every days
The term of validity is: 30 days
The phase of coming into force is: 2 days 6 Dec in 2006 point
The 3rd the step, when the viewer searches for corresponding keyword, access correspondent advertisement.Suppose that present time is a point 1 day 11 Dec in 2006, the result is as follows for searching key word-reactor display ads:
1, Wuxi City C company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
2, Wuxi City B company professional production reactor
My company is with a long history, welcomes to factory and chooses
3, Wuxi City A company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
Suppose that present time is a point 12 days 11 Dec in 2006, the result is as follows for searching key word-reactor display ads:
1, Wuxi City C company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
2, Wuxi City A company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
Embodiment 2:
The supposing the system setting unit time is that one month, one month minimum used advertising expense is 100 yuan, only is presented at every month 2 the highest clients of the consumption amount of money are set under this classification.After advertisement publishers land ad system, advertising message is set, selection sort then, every month the consumption amount of money (more than or equal to 100 yuan), advertisement entry-into-force time (acquiescence comes into force immediately) and the advertisement term of validity (can be 3 months), after being provided with successfully, back-stage management person is by after examining, advertisement according to every month consumption amount of money that this classification is set is sorted from high to low, preceding 2 advertisements of this classification are presented on the split catalog webpage, be not presented at time of split catalog for the advertiser's who is provided with this classification advertisement, be free of charge.
Concrete steps are as follows:
The first step, need advertisement publishers that database is sent in advertisement, the realization of this process is finished by information input system, can be with reference to figure 2.Suppose that the input advertisement is as follows:
Title: Wuxi City A company professional production reactor
Content: my company authenticates by iso9000, welcomes to factory and chooses
Classification: the reactor under the chemical plant
The amount of money that unit interval goes out: 100 yuan every month
The term of validity is: 2 months
The phase of coming into force is: 1 day 8 Dec in 2006 point
Whether second step, keeper confirm effective according to the advertisement that advertisement publishers issue.Can be with reference to figure 3.Suppose the advertising message that the native system affirmation is issued above.Also passed through following 2 advertisements simultaneously:
Title: Wuxi City B company professional production reactor
Content: my company is with a long history, welcomes to factory and chooses
Keyword: the reactor under the chemical plant
The amount of money that unit interval goes out: 102 yuan every month
The term of validity is: 1 month
The phase of coming into force is: 1 day 10 Dec in 2006 point
Title: Wuxi City C company professional production reactor
Content: my company authenticates by iso9000, welcomes to factory and chooses
Keyword: the reactor under the chemical plant
The amount of money that unit interval goes out: 103 yuan every month
The term of validity is: 3 months
The phase of coming into force is: 2 days 6 Dec in 2006 point
The 3rd step, when the viewer browses classification during webpage, access correspondent advertisement.Suppose that present time is a point 1 day 11 Dec in 2006, the classification web advertisement result of the reactor under the chemical plant is as follows:
1, Wuxi City C company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
2, Wuxi City B company professional production reactor
My company is with a long history, welcomes to factory and chooses
Suppose that present time is a point 12 days 11 January in 2007, the classification web displaying advertisement result that the viewer browses the reactor under the chemical plant is as follows:
1, Wuxi City C company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
2, Wuxi City A company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
Embodiment 3:
The supposing the system setting unit time is that hour minimum used advertising expense in hour, each webpage is 0.1 yuan, only is presented at and is provided with every page under this webpage and per hour consumes 2 the highest clients of the amount of money.After advertisement publishers land ad system, advertising message is set, keyword is set then, select the webpage number of demonstration at most, the single webpage consumption amount of money hourly, (can being arranged on fixedly, the period shows for the advertisement entry-into-force time (acquiescence comes into force immediately) and the advertisement term of validity, as every morning 8:00 to 11:00), after being provided with successfully, back-stage management person is by after examining, determine the keyword of this webpage according to classification under this webpage or content that this webpage comprised, the advertisement of per hour consuming the amount of money according to the keyword of this webpage is sorted from high to low, preceding 2 advertisements are presented on this webpage, be not presented at time on the webpage for the advertiser's who is provided with this keyword advertisement, be free of charge.
Concrete steps are as follows:
The first step, need advertisement publishers that database is sent in advertisement, the realization of this process is finished by information input system, can be with reference to figure 2.Suppose that the input advertisement is as follows:
Title: Wuxi City A company professional production reactor
Content: my company authenticates by iso9000, welcomes to factory and chooses
Keyword: chemical plant
The amount of money that unit interval goes out: 0.1 yuan per hour
The term of validity is: 200 hours
The phase of coming into force is: 1 day 8 Dec in 2006 point
Whether second step, keeper confirm effective according to the advertisement that advertisement publishers issue.Can be with reference to figure 3.Suppose the advertising message that the native system affirmation is issued above.Also passed through following 2 advertisements simultaneously:
Title: Wuxi City B company professional production reactor
Content: my company is with a long history, welcomes to factory and chooses
Keyword: reactor
The amount of money that unit interval goes out: 0.2 yuan per hour
The term of validity is: 10 hours
The phase of coming into force is: 1 day 10 Dec in 2006 point
Title: Wuxi City C company professional production reactor
Content: my company authenticates by iso9000, welcomes to factory and chooses
Keyword: reaction pot
The amount of money that unit interval goes out: 0.3 yuan per hour
The term of validity is: 300 hours
The phase of coming into force is: 1 day 6 Dec in 2006 point
The 3rd the step, when the viewer browses detailed webpage, access correspondent advertisement.Suppose that present time is a point 1 day 11 Dec in 2006, the browsing page keyword is that the detailed web advertisement result of chemical plant, reactor, reaction pot is as follows:
1, Wuxi City C company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
2, Wuxi City B company professional production reactor
My company is with a long history, welcomes to factory and chooses
Suppose that present time is a point 12 days 11 Dec in 2006, viewer's browsing page keyword is that the detailed web advertisement result of chemical plant, reactor, reaction pot is as follows:
1, Wuxi City C company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
2, Wuxi City A company professional production reactor
My company authenticates by iso9000, welcomes to factory and chooses
Above-described embodiment is a more preferably embodiment of the present invention, and common variation that those skilled in the art carries out in the technical solution of the present invention scope and replacement all should be included in protection scope of the present invention.
Claims (9)
1. network advertisement pricing method is that the institute of unit interval of setting according to the advertisement submission person who puts down in writing in the database goes out the amount of money and sorts, and specifically may further comprise the steps:
A, advertisement publishers are with advertising message and other relevant information input databases of required issue;
B, advertising message and other relevant informations that advertisement publishers are submitted to leave database in;
Whether C, audit advertisement that advertisement publishers submitted to be suitable, and the advertising message that will go through to issue is arranged on the location advertising of website, and its principle of ordering is that the amount of money that unit interval goes out according to advertisement keyword (or classification) sorts to advertisement;
The webpage format template that D, basis set in advance is got up advertisement according to aforementioned sequence integration of arranging out, generate the net result page.
2. a kind of network advertisement pricing method according to claim 1 is characterized in that, if the price of two or more advertisement is identical, then the time of submitting to according to advertisement sorts.
3. a kind of network advertisement pricing method according to claim 1 is characterized in that, if the price of two or more advertisement is identical, is then examined the time-sequencing that passes through according to advertisement.
4. a kind of network advertisement pricing method according to claim 1 is characterized in that, if the price of two or more advertisement is identical, then carries out randomly ordered.
5. according to the described a kind of network advertisement pricing method of any claim among the claim 1-4, it is characterized in that, advertisement publishers can issue, revise, delete bid advertisement information, keyword and price at any time, and the time that can be arranged on appointment comes into force.
6. according to the described a kind of network advertisement pricing method of any claim among the claim 1-4, it is characterized in that, advertisement publishers can buy the advertisement of the unit interval of any multiple simultaneously, and can not cancel advertisement at any time in advertisement has the overdue time.
7. according to the described a kind of network advertisement pricing method of any claim among the claim 1-4, it is characterized in that, advertisement publishers can be according to the specified rank automated auction, the amount of money that the highest unit interval goes out is set, the amount of money that the highest unit interval goes out that surpasses that the client is provided with as the required amount of money of the unit interval of specified rank, after rank is leaned on automatically, be lower than the mxm. that advertisement publishers set as the required amount of money of the unit interval of this rank, the amount of money that unit interval goes out is that a back price adds 0.01 yuan, there is not back one, then the minimum bid that sets for system.
8. according to the described a kind of network advertisement pricing method of any claim among the claim 1-4, it is characterized in that, can the trigger price of the different amount of money that unit interval consumes be set according to different keywords.
9. a network advertisement pricing system comprises advertisement load module, ad storage module, ad review module, ordering analysis module and results page generation module, wherein
Described advertisement load module is used for advertising message and other the relevant information input database of advertisement publishers with required issue;
Described ad storage module is used for leaving advertising message and other relevant informations that advertisement publishers submit in database;
Whether described ad review module is used to examine the advertisement that advertisement publishers submit to suitable, and the advertising message that will go through to issue is arranged on the location advertising of website;
Described ordering analysis module is used for according to the amount of money that the unit interval goes out of advertisement keyword (or classification) advertisement being sorted;
Described results page generation module is used for according to the webpage format template that sets in advance advertisement being got up according to aforementioned sequence integration of arranging out, generates the net result page.
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| CNA2007100133770A CN101266671A (en) | 2007-03-13 | 2007-03-13 | A network advertisement pricing method and system |
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Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012040881A1 (en) * | 2010-09-30 | 2012-04-05 | Yahoo! Inc. | Determining placement of advertisements on web pages |
| CN102800013A (en) * | 2011-05-27 | 2012-11-28 | 百度在线网络技术（北京）有限公司 | Equipment and method for determining auction potential value corresponding to auction words |
| CN103324633A (en) * | 2012-03-22 | 2013-09-25 | 阿里巴巴集团控股有限公司 | Information publishing method and device |
| CN103607647A (en) * | 2013-11-05 | 2014-02-26 | Tcl集团股份有限公司 | Multimedia video advertisement recommendation method, system and advertisement playing equipment |
| CN105184620A (en) * | 2015-10-29 | 2015-12-23 | 北京恒麟信息科技有限公司 | Real-time internet advertisement bidding system based on multi-dimensional data |
| CN105247551A (en) * | 2013-06-19 | 2016-01-13 | 英特尔公司 | Mechanism for facilitating dynamic user-based customization of advertisement content at computing devices |
| CN105825394A (en) * | 2016-03-11 | 2016-08-03 | 合网络技术（北京）有限公司 | Video advertisement combination bidding method and system |
| CN106611341A (en) * | 2015-10-21 | 2017-05-03 | 北京国双科技有限公司 | Key word promotion method and device |
| CN107016030A (en) * | 2010-12-30 | 2017-08-04 | 阿里巴巴集团控股有限公司 | A kind of keyword estimate feedback method and system |
| CN108985858A (en) * | 2018-08-02 | 2018-12-11 | 深圳市赛亚创想科技有限公司 | Data processing method and device for advertisement |
| CN111681046A (en) * | 2020-06-02 | 2020-09-18 | 苏州远迪网络科技有限公司 | Mobile terminal network bidding popularization method and system |
-
2007
- 2007-03-13 CN CNA2007100133770A patent/CN101266671A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8566160B2 (en) | 2010-09-30 | 2013-10-22 | Yahoo! Inc. | Determining placement of advertisements on web pages |
| WO2012040881A1 (en) * | 2010-09-30 | 2012-04-05 | Yahoo! Inc. | Determining placement of advertisements on web pages |
| CN107016030A (en) * | 2010-12-30 | 2017-08-04 | 阿里巴巴集团控股有限公司 | A kind of keyword estimate feedback method and system |
| CN107016030B (en) * | 2010-12-30 | 2020-09-29 | 阿里巴巴集团控股有限公司 | Keyword estimation value feedback method and system |
| CN102800013A (en) * | 2011-05-27 | 2012-11-28 | 百度在线网络技术（北京）有限公司 | Equipment and method for determining auction potential value corresponding to auction words |
| CN103324633A (en) * | 2012-03-22 | 2013-09-25 | 阿里巴巴集团控股有限公司 | Information publishing method and device |
| CN105247551A (en) * | 2013-06-19 | 2016-01-13 | 英特尔公司 | Mechanism for facilitating dynamic user-based customization of advertisement content at computing devices |
| CN103607647A (en) * | 2013-11-05 | 2014-02-26 | Tcl集团股份有限公司 | Multimedia video advertisement recommendation method, system and advertisement playing equipment |
| CN106611341A (en) * | 2015-10-21 | 2017-05-03 | 北京国双科技有限公司 | Key word promotion method and device |
| CN105184620A (en) * | 2015-10-29 | 2015-12-23 | 北京恒麟信息科技有限公司 | Real-time internet advertisement bidding system based on multi-dimensional data |
| CN105825394A (en) * | 2016-03-11 | 2016-08-03 | 合网络技术（北京）有限公司 | Video advertisement combination bidding method and system |
| CN108985858A (en) * | 2018-08-02 | 2018-12-11 | 深圳市赛亚创想科技有限公司 | Data processing method and device for advertisement |
| CN111681046A (en) * | 2020-06-02 | 2020-09-18 | 苏州远迪网络科技有限公司 | Mobile terminal network bidding popularization method and system |
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