I Integrated Autonomous Dynamic Directory Listing and Cross Referenced Advertising System and Platform FIELD OF THE INVENTION 5 The invention described herein relates to online services and to business directories in particular and provides any entity and associated parties with the means to autonomously list relevant respective details into a directory available for searching and display and to simultaneously be allocated a matching notice board profile template of fixed or variable dimension wherein the entity can place certain selected 10 content of fixed and variable dimensions into a matched allocated space of fixed or variable dimensions for the purpose. The invention also allows any entity to combine manual and automatic means to identify and select one or more co-listed and cross referenced entities and their respective dedicated profiles wherein the sponsor entity can match certain selected content for multi-placement into the relevant selected 15 profiles for selected time frames and where an allocation of proportional financial and equivalent economic benefits and costs so generated based on per pixel value rates can be made to respective participating co-listed entities. BACKGROUND OF THE INVENTION 20 Many if not all business entities advertise their existence to markets (consumers, other businesses and government for example) in various ways and ongoing through traditional media platforms such as newspapers, television, radio and magazines among other means, and to date one of the main traditional service available to achieve this basic requirement is and has been the hardcopy Yellow Pages business 25 directories and other such directories. The original Yellow Pages started life in May, 1886 in Chicago and the Yellow Pages trademark has since been registered in many countries around the world and has become synonymous to millions of consumers and small, medium and large businesses, with business directories and business advertising as a service to 30 consumers of products and services locally, nationally and internationally. Traditionally these directory resources are often associated with a local telephone 2 company and traditionally for marketing purposes they are often combined to provide an integrated platform to businesses and consumers, However this relationship between a telecommunications entity -which has often been a monopoly- and the Yellow Pages directory service is not exclusive because in reality any business can 5 promote itself using any unique combination of details such as location, product, service, telephone number and any other specific details the business chooses to include for advertising, marketing and promotional purposes in any way desired given the resources available to the specific business. Businesses in some areas might have the option of advertising in other directories but 10 also these are not integrated directory systems and nor do they allow businesses to advertise in co-listed advertisements, whether online or offline, or identify the range of consumer interaction activity with their advertising and the outcomes, particularly in relation to specific advertising. Also however, to date these traditional arrangements have been based on traditional 15 highly manual processes and hardcopy systems and this requires a range of disproportionately expensive processes that have made it generally uneconomical to establish an efficient cost-effective form of cross advertising placement, either within the traditional business directories or associated media systems or platforms. Known directory listing platforms and systems do not readily provide autonomous intra or 20 inter -directory listing and cross referenced advertising capabilities and that can also return some proportional economic value to one or more combinations of co-listed businesses that choose to accept advertising content from other businesses, unless a business makes an investment in an online presence for example and which may be either too expensive and/or economically unjustified given limited facilities and a 25 range of unprecedented constraints. For example such constraints include a potential neglect of innovation by traditional Yellow Pages business owners as it is feared these assets are under threat of cannibalization of their legacy investment from the unprecedented economic impact of digital Internet or online technologies. As these traditional business directory assets 30 are traded at high value, superior innovative solutions that hold the possibility of undermining such values have potentially been neglected and therefore many 3 businesses are unable to optimize potential competitive advantages and to establish potentials to improve their productivity opportunities. Businesses of all sizes list and advertise in business directories but especially in the familiar traditional Yellow Pages hardcopy directories and increasingly their online 5 versions, in their respective geographical locations but also for locations and different categories as considered required by any business and within budget and economic constraints. In addition, and depending on the nature of the business such as its products and services, then businesses will also extensively advertise in other media such as newspapers, magazines, radio, television, direct mail and even automobile 10 bumper stickers among others as a means to advertise a presence to existing or potential markets for goods or services. Traditionally these have been fragmented and hardcopy. Each of these millions of businesses to date have not been able to cost-effectively and autonomously place aspects of their advertising within the advertising and marketing 15 content of other businesses, including in particular, business directories and particularly rapidly evolving and more efficient online directories. Which is basically what a web site online presence provides but with some cost, complexity and difficulty currently and as this is still an evolving technology. The collection of traditional advertising media is often distinct and separate from 20 others and for various reasons, including laws that prevent monopolies to encourage competition and the efficiencies therein, and in its highly manual form is typically fragmented and inefficiently integrated to extend and therefore maximise the limited resources of many businesses. In advertising it is often said that of the 100% spent on advertising, 50% works and 25 50% doesn't but advertisers don't know which 50% is working. Digital online Internet and World Wide Web technologies are now capable of reducing and potentially eliminating this uncertainty. In the case of the Yellow Pages a business advertiser is traditionally restricted to certain prescribed processes and therefore costs by the directory owner if requiring a 30 listing and advertisement in one or more directories. The business advertiser's content is placed in the directory for one year and is fixed regardless of whether the business 4 content such as address and other details might change over that period. This is the same across other media where publishing especially in hardcopy versions, must be formatted in such a way to facilitate publishing on time and according to plans, including budgets and all mainly based around traditional asset returns. Also any 5 business listing content in these hardcopy directories is rapidly often outdated and remains so until the new directory is published and typically in 12 months time. Dynamic autonomous updating by businesses is not possible or is simply not optimally facilitated because of traditional technological and other reasons and constraints as mentioned above, as set publishing deadlines and costs would not be 10 possible within limits given the relationship and dependence on traditional technologies and business models. Online digital electronic forms of directory publishing are not limited in this regard. But as these new innovative digital technologies rapidly evolve many traditional media businesses struggle with juggling adapting and protecting their existing 15 business systems, and in the process introduce economic inefficiencies that limit or prevent SME's for example, taking full advantage of less constrained innovative technologies and applications. For example businesses are now having to deal with the demands and costs of online versions of these traditional directories. Productivity across a geographic region and in fact an entire economy therefore is 20 potentially less than should be possible under the circumstances if, and as productivity is typically defined, "the efficiency with which inputs are converted into outputs" is suboptimal. And given the traditional uncertainty of the measure of this factor, then innovative services based on superior more efficient purely digital and related technologies potentially are equivalently capable of contributing to enhancing 25 such metrics for economy - wide benefits. That is, what has been considered somewhat of an unknown is now capable of becoming less so. As a business chooses the directory and advertising listing considered suitable for its purpose, business category and geographical location, the directories service incorporates the businesses content and bills the business accordingly through a series 30 of manual processes that are increasingly inefficient and therefore expensive for many businesses by comparison. (See for example McKinsey further on.) 5 If a business wants to list in another directory in one or more locations the same mainly manual process is engaged but often at different rates. Telephone calls are made and verbal content processes and arrangements are discussed and so on. Of course it remains a question that because many telephone companies dominate 5 Yellow Pages services that such processes are devised to maximise revenues from telephone use and so on, which by comparison is clearly inefficient. Often billing details for specific regions can be unknown or delayed because the directory services have not specifically established the cost for listing and advertising for example throughout such a geographical region. Businesses are restricted to these services 10 because traditionally they have been monopolised to an extent that in hardcopy form they are difficult to compete against for a range of reasons but particularly in that they are less productive by comparison with digital solutions and therefore new investments in traditional hardcopy directory systems is unlikely to be recognized as valuable and an efficient allocation of capital. 15 Businesses now are also still not familiar with the kinds of comprehensive cost effective services online digital electronic directories are capable of and can provide. They therefore remain locked into a cycle of repeating their past listing and advertising decisions, and often at increasing cost as they are now compelled to also invest in both poorly integrated traditional and online versions of the same service as 20 mentioned above. But importantly millions of businesses are still unable to autonomously identify and place some aspects of their advertising with a range of other business directory listers, and for convenient access by the growing number of online consumers, including other businesses interested in directory searching for products and services. 25 Now with the advent of rapidly evolving economically efficient superior digital technologies, and particularly the Internet and the World Wide Web these traditional business directories are converting their established hardcopy directories to online directory versions where increased market coverage and convenience can be pursued and promoted to their market. Although this means businesses are now subject to the 30 demands and costs of both the traditional and new electronic forms of listing and associated advertising, and as these conversions are not as optimally versatile as 6 purely digital electronic technologies allow, businesses remain locked into suboptimal platforms. In addition, business is still constrained from cross advertising on other active business listing advertising within these directory platforms. To date there are limited cost effective efficient cross advertising directory facilities 5 available to businesses and the traditional systems still remain dominated by their traditional processes in engaging with businesses when listing and advertising. In no case is there a system that autonomously allows a business to place its listing and also its specific advertising into the listing of another business or combination of businesses within the directory system and this is also the case in other forms of 10 media advertising. There are now however, search marketing services available such as Google, Yahoo and others that function based on search listing pay - for - position advertising and related schemes, but as their interaction and payment and reward structure depends on numerous user activity metrics, certain user activity fraud - click through fraud - has 15 emerged as a problem and it has resulted in advertisers and various participants to question the cost and accuracy of the success of their investment in such advertising. These marketing schemes also can be expensive and poor targeting methods for many SME's for example, particularly as there are many businesses without an online presence because of the potential investment required and for many businesses, still 20 questionable results. Also to date there have been only limited means for SME's to establish more diversified value propositions through their participation in traditional business directories and in addition that can create forms of value return while simultaneously delivering an efficient business directory service to any markets and consumers. 25 Furthermore, although it is agreed that businesses can all benefit in some way from an online presence, to date making an investment in an online presence has been described as a hit and miss affair with many businesses unable to judge the size of the appropriate investment required and the relevant form of content to achieve the desired and preferred outcomes. This means many businesses either invest 30 excessively, inadequately or not at all with considerable potential economic cost to themselves and also much wider. Of course this is part of the evolution of such a new, 7 economically more efficient and unprecedented universal digital infrastructure. McKinsey Global Institute research for example has identified potential benefits of increases in global GNP by 300 percent from superior interaction efficiencies. Interactions - the searching, coordinating and monitoring that people and firms do 5 when they exchange goods, services or ideas - pervade all economies, particularly those of modem developed economies but also increasingly (and inevitably)many emerging economies like China and India among others. As a typical participating business directory lister and advertiser this invention and integrated service means any SME can also begin with a minimal initial online e 10 business commitment, and at equivalent economic cost - or less - in many respects to what most businesses already undertake for traditional Yellow Pages for example. This can occur simultaneously as a standardized directory listing and minimum online presence that is capable of greater value generation and return through cross intra and inter- directory advertising than exists now, and in the process a business 15 can quickly establish the extent of the activity and value such an online presence is capable of in their category and therefore the requirements for more accurate and ongoing investment to maximise their specific online economic returns and outcomes. That is for example, increased interaction efficiencies and therefore superior productivity. The potential therefore exists for all businesses to have a low cost online 20 presence in addition. Furthermore if a business wants to invest in an online presence now that can also potentially benefit from advertisements for example, it is a complicated and expensive task to setup a web site e-business asset to benefit from such advertising that others might want to place. And typically it cannot be established beforehand 25 with much accuracy that such an online presence will have sufficient activity to generate advertising revenue until well after the investment has been made. This now requires a combination of expertise that is not efficiently integrated, with the advertising component undertaken mainly through direct buying by advertisers and they mainly select prominent brand name online assets or, through online advertising 30 brokers who place advertising based on complex intermediation that most businesses have little knowledge of and expertise to participate in without expensive advice and 8 often overall this is an expensive learning curve for many businesses that discourages increased investment in e-business and an online presence. Many businesses are not yet convinced of the value of an online presence particularly in light of the current cost and therefore the trend of businesses going online has plateaued or peaked, 5 despite the efficiency potentials. Most if not all current online advertising is directed to major brands, including web sites with international or national brands, where the bulk of online ad spending is diverted or allocated. This invention provides integrated cost-effective multiple services to all businesses irrespective of size and in such a way they can uniquely participate in and benefit 10 from cross advertising diversification from the local to the international level, while becoming listed in a universally accessible business directory. An SME for example may not have a national brand but it is likely many have a local and regional brand, including the potential to develop one, that can be used by businesses, with the appropriate system and platform, to generate additional revenue from their directory 15 listing and associated intellectual property. SUMMARY OF THE PRESENT INVENTION In view of the above identified problems with the prior art it is an object of this invention to overcome such deficiencies by providing businesses and associated 20 relevant parties with an automated computerized network and system that provides an autonomous directory listing and cross referenced -advertising system enabling any entity to input relevant listing details for search and display purposes through a standardized notice board profile template for the purpose and to simultaneously get allocated a matching personalized exclusive fixed or variable dimension notice board 25 listing and advertising profile template, whereby a said entity can autonomously select any number of co-listed directory entries and place selected advertising content into the fixed or variable advertising space of the matched retrieved exclusive profiles for a selected time frame for display and interaction across the business directory when accessed by any user, whereupon the participating co-listed entities are 30 allocated proportional amounts of any financial and equivalent economic benefits and 9 costs so generated based on selected fixed and/or variable pixel counts and value rates. It is a further object of the invention to facilitate autonomous manual and/or 5 automated searching of all databases of co-listed entities and their respective various stored and generated metrics to identify and match one or more entities and combinations considered suitable for the placement of an entities chosen advertising content for respective time frame durations. 10 It is yet a further object of the invention to maintain a library of profile templates with dimensions incorporating relevant fields and spaces for relevant entity listing details and advertising and available as allocated entity exclusive profiles and/or their, mirrored versions for updating purposes and made available autonomously to participating entities for display and access as required. 15 It is another object of the invention to maintain a pixel count for all entity directory listings and their matching allocated exclusive profiles for matching available free and used advertising space for content placement within respective exclusive profiles and for purposes of calculation and allocation of financial and equivalent economic 20 benefits and costs generated by the advertising content. It is a further object of the invention to provide means to monitor and track the listed profile selection and advertising placement interaction processes and to maintain a dynamically updated status profile for maintaining optimally efficient system 25 performance demands and an equivalent report profile to enable maximimum user efficiencies through system status awareness. It is yet a further object of this invention to enable the advertising sponsor and participating entities the means to autonomously manually and automatically 30 maintain a record and history of all selected profiles and advertising content for 10 matching and rating purposes, whereby specific and various material and metrics can be targeted, combined and aggregated for use in advertising campaigns. Another object of the invention is an account record and billing facility that maintains 5 a current record and history of advertising and related content creating and generating value deposits and credits so generated, including specific deposits and credits matched to the respective pixel count and value rate of placed advertising and related content and respective associated time frame durations. 10 Benefits of the autonomous dynamic directory listing and cross referenced advertising system according to the present invention include allowing businesses and such as SME's (small, medium enterprises) to list their relevant business details from anywhere and at anytime through universally available computer interfaces over the Internet and World Wide Web for example, thereby simplifying a traditionally 15 cumbersome process while also being matched to a unique notice board profile template that also provides an online presence while also enabling such entities to engage in a simplified autonomous and automatic process for dynamic listing updates and cross referenced advertising on other co-listed entity profile templates where all of the entities involved can be rewarded for displaying a range of content in their 20 respective profiles for distribution to any directory user. This contributes to eliminating the complicated and unnecessarily inefficient combination of manual processes required currently for directory listing and advertising where market targeting and results are also less certain. Furthermore any user can directly control the size of their advertising content, its complexity and technological sophistication 25 and therefore more accurately match their marketing to budget plans, which is not possible currently and at a single interactive access point. The aforementioned objects, as well as other objects including any features herein described either individually or in combination with any feature in any configuration 30 of the present invention are achieved by providing a configuration of centralised and distributed computer servers and communications networked computers and various 11 interactive user interfaces whereby any user can interact and record certain data and content for display across universally available computing and access devices for the purpose and which will become apparent in the following description of preferred embodiments of the invention. 5 DRAWINGS: Fig. 1 Network configuration and system Fig. 2 Business notice board profile template 10 DETAILED DESCRIPTION OF A PREFERRED EMBODIMENT In the following description of one embodiment of the invention reference is made to accompanying drawings Fig. I and Fig. 2 in which is shown by illustration a preferred embodiment in which the invention may be practiced. It is to be understood by those with skill in the art that other embodiments are possible without limitation 15 and that do not depart from the spirit and scope of the invention THE TECHNOLOGY This invention is a system that lists, identifies and selects co-listed entities for cross advertising placement and multi-participant compensation, typically as an online 20 service to businesses and consumers. Fig. I depicts a possible configuration of the invention using the Internet as the main network infrastructure 110, appropriately programmed server computers 111, dumb and intelligent client computers 112 programmed for the purpose, and other parties and participants engaging with the network and system through fixed and mobile 25 interactive access devices 113, 114, 115 and 116 but mot limited in this regard. One embodiment of this invention is implemented with computer hardware and software technologies configured for the purpose and typically delivered over the Internet for display and interaction using familiar browser and supporting technology such as Internet Explorer, Netscape, Opera and Mozilla among others. 30 The computer configurations may be in the form of centralized servers, decentralized servers and distributed databases incorporating peer to peer technologies and 12 combinations thereof that allows a combination of server and client computers to be used for processing, storage and delivery of aspects of the invention to users anywhere and anytime. Client and server computers include any CPU capable of any machine language 5 processing but typically are based on Intel Pentium CPU's and operating systems are typically Windows or Unix open source technologies but the implementation of the invention is not limited to these technologies. Computer languages used are capable of creating executable machine language code for the computer processors in use and would include but not be limited to compiled, 10 interpreted, script and markup languages programmed for the purpose and widely known and applied in the art such as C++, Fortran, Java, Javascript, HTML, XML and others. Network infrastructure is typically the Internet and relevant protocols used in switched and packet communications in offline and online modes and familiar to 15 those skilled in the art. However the invention is also not limited in this regard. Integrated database implementations of the invention are available through the application of such technologies as MySQL, MSSQL, Oracle and others, including XML and familiar to those skilled in the art, adapted for the purpose and that can be optimized for the task. 20 Users interact with the system through a range of client computing devices both fixed and mobile and programmed for the purpose and include Personal Computers, mainframes, minicomputers, PDA's, 2G, 2/ 2 G, 3G and any terrestrial and land based transmitting and receiving technologies interfaced and programmed for the purpose using known modulation techniques. 25 Storage consists of hard disk, CD, DVD, RAM, DRAM, Flash and storage technologies interfaced and programmed for the purpose. Commonly available display technologies and known in the art are used for visual interaction and supported by associated audio and other sensory technologies. Appropriate security and user interaction protection capabilities are incorporated for 30 the protection of all parties and their data and intellectual property and familiar to those skilled in the art.
13 DIRECTORY LISTING AND EXCLUSIVE PROFILE TEMPLATE ALLOCATION In one embodiment of the invention one or more servers is programmed to operate 5 directory listing databases that allow any user to access through an array of fixed or mobile programmed devices and interact typically across the Internet and World Wide Web network and infrastructure, to input and record relevant listing details for display to users of the directory. Typically this would be a business such as any SME that would typically have a registered name and business number including other 10 details like address, post or zip code, owners, directors, telephone and fax numbers, email addresses, industry classification, current business directory index category and so on. The entity (such as one or businesses) connects to a web site home page identified as the inventions directory listing web site, such as www.thisinvention.com , from any 15 location and at any time, and in one embodiment could log in some basic details and retrieve a listing profile template containing a combination of fields designed to accept the various entity details. Alternatively the entity could request the same profile without going through a log in process. Accompanying the process is a virtual assistant that can guide the user through the listing process and mirror the user's 20 progress in a matching replicated profile. Error statistics, time to input data and other details can be recorded in an appropriate server database for use by the system and business listers for example. Once the initial details are recorded into the relevant server database the entity is then listed under the various details for search and identification purposes using 25 technologies familiar to those skilled in the art. This indexing system and index is maintained by means of various database technologies and stored in relevant servers for access, retrieval and distribution across the platform infrastructure in response to user search inquiries among other means. In one embodiment of the invention and shown as a window in Fig 2. this basic 30 directory listing 213 would also include dedicated generic icons such as map selection, statistics and so on that would be linked to one or more matched unique 14 profiles such as the advertising profile and displayed with the other business details for user access and so forth. The initial entity details are now displayed in the relevant directory web pages under business category, location and so forth as a mirror of 213, including a series of 5 generic icons/buttons for Map Info; Search Criteria; Filtering as mentioned and others for the convenience of consumers and businesses engaged in searching the directory. This minimal listing such as 213 is displayed universally for all directory users. In addition additional icons would be presented for business listers engaged in advertising profile interactions and these could include; Statistics Icon/button; 10 Account icon/button; Quotes and so on. These are made available on login by the entity or some other equivalent means familiar in the art. Simultaneously on listing the entity is allocated a personalized exclusive profile from the profile server and which is matched uniquely to the listing entity through various means familiar in the art and that remains proprietary and secure to the matched 15 entity. Accompanying this profile is a display - or its linked icon- of the current contracts that are available to the entity and includes details as relevant to the entities geographical location; business category; a range of profile sizes and formats; matched advertising areas; quotes for selected package combinations; pixel value rates; and so on including incentive schemes such as bulk advertising placement 20 among other possibilities. Also included in this setup guide in one embodiment is a basic to advanced capability and that could be interfaced to a spreadsheet program such as Excel among others, whereby the entity could run through various "what-if' scenarios for advertising, marketing and budgeting purposes and familiar to those skilled in the art. 25 The initial entity information entry profile template will already contain a mirror of the original listing details such as 213, in one area or box within the main business profile notice board template 214, allocated for the listing entities purpose and is preferably in standard sizes such as 800W x 600H pixels, 1000W x 800H pixels, 1200W x 1000H pixels and so on as selected by the entity in the virtual contract 30 arrangement but not limited in this regard. One embodiment of the invention could include profile templates that contain minimal or no fixed size layouts and could in 15 fact be all variable, however for computational and explanatory purposes the description herein emphases a minimum fixed layout template because particularly for computational reasons, fixed size and layout, main template designs, define the initial boundaries so that algorithms programmed for the purpose are able to base the 5 variable features of the profiles on these predefined layout boundaries. Some aspects of which in the preferred embodiment, will be described further on. Part of this area 214 and includes the businesses standard reserved space 211 and 215, would also contain various fields that would record additional information about the business that the entity includes for example but is not limited to and which will be 10 incorporated in the mark up for example and hidden after the entity has completed the listing, such as: a keyword field where relevant words that describe the business products and services would be input, description field where a description of the business activities is included. Other areas are available to include entry of additional minimum details about the business such as a range of metrics collected from practice 15 of the invention over time and would also include spaces for a GIF or JPEG for example, but is not limited to these formats; copy of the businesses business- card that could be zoomed for enlargement and so forth. Importantly another window template 212, of a specific size to match the owners profile template and size 214 is also allocated and incorporated as the advertising 20 profile template or area space. In the case of a listing business / entity when selecting an 800W x 600H profile web page template 214, a matching window of 250W x 400H advertising space web page template window 212 would be allocated and permanently matched to the same entity profile combination. This area is the exclusively allocated and dedicated advertising 25 space and in this example equates to a total pixel area of 250pxl x 400pxl of 100,000 pixels for this example 212. This selection is incrementally variable though and for example a size of 250W x 600H could have been selected for this contracted profile. Of course given the original profile size is 800w x 600H the advertising space of size 250W x 800H could not be selected and the owner would be flagged of this 30 incompatibility and be asked to reselect profile sizes and/or enter a new contract and so on. In the preferred embodiment, initially it would be expected that entities would 10 enter into smaller profile contracts until placed advertising potentials are better understood whereby new incremental sizes would be contracted. This combination of 214, 213 and 212 would now be frozen and allocated as the entities fixed layout profile. However it can be appreciated by those skilled in the art 5 that other fixed or variable areas could be incorporated over the combined areas of 211 and 215 or 211 or 215 and so on. For example in one embodiment of the invention a fixed size window of dimensions 100W x IOOH but only limited in relation to the dimension of the main standard profile so chosen by the entity, could be a window dedicated to interfacing and linking with a mobile interactive device 10 content and distribution management server whereby the entity could setup relationships that could allow content to be distributed to search inquiries by mobile telephone and so on. Such predefined boxed functions allow the relevant programmed algorithms to process specific entity layouts more rapidly. In one embodiment of the invention profile layouts could range from 100% variable to 100% fixed but 15 processing demands are reduced when the respective entities profile specifications are setup balanced with fixed and variable features so that in a preferred embodiment the only window profile with full time variability functions is the advertising content space as the ad profile template. However entities and their agents would achieve balanced states over time and as assisted by statistics generated and stored in servers 20 through practice of the invention. It can also be appreciated that in yet other embodiments of the invention areas in an entities profile such as 211 and/or 215 could include windows from a drag and drop library and feature where over time entities would have accumulated such windows for various purposes and functions. These relationships would be tracked and 25 recorded for overall entity profile relationships. These windows could also contain advertising content and therefore would become part of the profiles total pixel count albeit in a different virtual relationship to the main profile than the main advertising profile template. Throughout this overall process and as appreciated by those skilled in the art, various 30 search algorithms and database indexing and redundancy backup procedures would be simultaneously operating within and across the systems unique centralized and/or 17 decentralized platform. Returning to the allocated advertising space of pixel area 250W and 400H and incorporated in the 800W x 600H template, it can be appreciated by those skilled in the art that in one embodiment of the invention this fixed dedicated advertising space 5 212 could incorporate a layout of fixed advertising content areas that could then also be selected to range in size such as 212 in the drawing where a total of twenty one (21) advertisements are placed. It can be appreciated that in this window example the number of advertisements could be greater than or less than 21 as the fixed available space layout is use by different entities with different advertising content priorities. 10 In an allocated space of 250W x 400H these areas might be a layout of say 50W x 50H pixels, a layout of both 50W x 50H and 150W x 100H and so on in a way that maximizes the available space for advertising and that is also monitored and tracked by one or more servers programmed for the purpose. In other embodiments, combinations of these areas could be merged and /or selected 15 as variable as required for advertising content, which can be static, dynamic, text, graphics, combinations and so on. In another embodiment this window advertising area space could be expanded incrementally and in accordance with the relationship of the remaining space left by the entity in other areas of the original fixed allocated profile template contracted for, which in this embodiment was 800W x 600H, but 20 typically standardized spaces are preferable and for computational and other purposes familiar to those skilled in the art. In yet another embodiment this advertising space 212 could be selected to increase incrementally to 250W x 600H while maintaining the relationship with the main profile 214 of 800W x 600H, for a total pixel count available for advertising content 25 of 150,000. Furthermore the listing entity has the option to reserve a percentage of this selected space 212, for its own advertising and content but if the remaining advertising spaces are in demand and to be taken up by advertisers the owners content would be adjusted in size or eliminated to make way for the content of the new advertiser's content. It 30 can be appreciated that considerable flexibility therefore can be incorporated into this 18 dedicated space and window and in a way that maximizes economic benefits to the entity as the exclusive owner. Although the dedicated advertising space or its mirror equivalent can be detached from the matching entities profile such as for the purpose of setting up and 5 experimenting with new content, the relationships and records unique and exclusive to the entity, therefore are never broken whether online or offline. This now establishes any entities minimum profile contract and relationships, including the maximum current pixel area that is available for the respective entity and that can be populated with reward generating content including but not limited to, 10 advertising. As an entity profile owner makes these adjustments the appropriate servers track and record allocated advertising space and relationships, including overall entity profile relationships, and when the entity makes the final selection for this overall profile template combination the selection specifications are frozen and remain fixed until the entity returns to make new contracts and selections that would 15 be expected to occur for example, when the advertising space is no longer large enough to accept advertising from one or multiple entities engaged in the advertising process such as other co-listed entities. In the initial setup process and account contract, an entity could be allocated one or more profiles and other requirements and exclusive relationships for a fixed term of 20 say one to twelve months, but not limited in this regard, unless a new account is arranged with one or more profiles of the same or different fixed dimensions. As can be appreciated by those skilled in the art various versatile combinations are available without limitation and to maximise the benefits to participating entities such an autonomous listing and cross referenced advertising system is useful for. 25 During this profile setup process in yet another embodiment of this invention, the entity is allocated a sub domain name address extracted from the original details input during setup and attached to the entities profiles. For example in one embodiment this might appear as http://subdomainname. thisinvention. com and so on, and for approval and acceptance by the profile owner. In the same process an entity could 30 also select to register one or more unique top level domain names and which would be matched to the entity and its profiles for use as a unique home page searchable by 19 any user connected to the network using an Internet browser for example. The entity therefore now also, in addition to the directory listing and content revenue capabilities among other attributes, has a minimal online presence for further enhancement, expansions and so on, that could be based on the data and statistics generated by the 5 entities respective directory listing interactions and other entity-unique criteria created over time during practice of the invention. All information and relationships are maintained and stored on a directory listing server for example and internal and/or external storage media for access and distribution across the system and platform infrastructure to facilitate user access, 10 search and retrieval as required. DIRECTORY LISTED ENTITY/BUSINESS SEARCH AND SELECTION Centralized and decentralized server configurations programmed for the purpose record, index and store entity details, relationships and statistics that are referenced 15 when users and businesses initially sign up and list, in addition to practice of the invention, using technologies known in the art and programmed for the purpose. It is to be understood that less detailed information is made available to typical business directory users and consumers interested in finding products and services across the directory such as initially 213 and then 214. Information that is necessary 20 for advertising users/entities to identify their preferred participating parties would not be available unless the entities are listed and engage the system to participate in selecting and placing advertising content. This searchable indexed information is available to directory users when accessing for enquiry purposes and to directory business users when searching server databases 25 for relevant co-listed entities appropriate for placement of advertising content. However it can be appreciated by those with skill in the art that general users like consumers would not be provided access to all of the information to the extent listed and listing business entities would. For example in one embodiment of the invention metrics generated through practice of the invention could be uniquely allocated to 30 their respective listed entities and might include for example, the number of search hits, advertisement links and so on as can be appreciated. These metrics could also be 20 aggregated by the platform and used for marketing information by business owners and so on. These entities considered by any advertiser for selection could be in one business category, in one location or in any range of categories and locations and including a 5 range of available criteria for the purpose, including metrics as mentioned. As can be appreciated by those skilled in the art, and in different embodiments the search and selection processes could be based on numerous selected criteria, input through an advertising entities exclusive web page profile. The said entity engages and interacts with the directory system to locate co-listed entities' profiles where 10 unique content and advertising can be placed for access by directory searchers such as consumers. Over time and practice of the invention additional statistics and information becomes available and is accumulated and can be used to more accurately target advertising for marketing plans and budgets. 15 A business entity might first search through the directory - via their exclusive profile because an entities interactions are valuable intellectual property and is recorded and stored, including the relationships in servers for the purpose - to identify the top 50 businesses by directory search over the past 3 months for example, in a certain geographical area. Once retrieved this information can be further searched using 20 different criteria to further refine and filter the selection process. In one embodiment of the invention such filtering might include complete or partially accumulated intellectual property owned by respective entities and either aggregated or individualized and made available for a modest cost to participating parties for business purposes and so on and in combinations. 25 Further selection refinements could also include keyword and description information matching to respective advertisers' search terms, including meta-content the business and profile owner originally input during an initial setup and might have since updated, which is indexed by the servers and is also available in the search process apart from location, business category and so on. 30 Such content is typically incorporated in web pages in common markup languages like HTML and available search engines and search algorithms known in the art are 21 typically optimized for application for the purpose, including the relationships between entities, profiles and statistics among others. For example, three, but not limited, main business search facilities such as fixed field, which would include geographical areas; business names; business categories and so 5 on as indexed from the initial listing details could be selected for use. Another field would include keyword, topic and terms and descriptions originally input and updated. Another field would be available if selected to input a search for certain metrics - relevant information such as top 10 businesses advertising in category and location and so on. 10 Search engines known in the art and available undertake the necessary search needs. In one embodiment of the invention search steps could start generally and broadly and proceed to narrow selection criteria using means as explained above setup , manually or to operate automatically. For example, a user engaged in searching for appropriate entities could begin with a keyword and business description search 15 throughout a selected geographical region, and where the retrieved entity details are also recorded in a user client application such as Java applets programmed for the purpose. The user can refine the search criteria and use other search criteria until sufficient entities are retrieved and where the server and/or client application interact to further allow manual and/or automatic filtering by the user until the preferred top 20 5, 10, 1,000, and so on, or other number of entities and /or combinations of groups of entities are identified as appropriate. Once the selection choices are made the advertising sponsor entity freezes and records the selection for subsequent placement of the relevant advertising by the same advertising entity and/or their authorised agent. 25 In yet another embodiment of the invention and as appreciated, many entities could be simultaneously engaged in these search, identification and selection interactions and any conflicts such as for example, the status and any conflict arising, of an entities available current pixel area free for advertising would be resolved through various means including according to time queues among others. 30 It is to be understood by those skilled in the art that the invention is available as a universal platform whereby contracted agents can act on behalf of entities in this and 22 other processes of selection and content placement, including content creation. An agent server monitors and maintains one or more databases and relationships for various purposes including work undertaken and current, and compensation accounting and so on. Many of these processes can be selected to be tracked to collect 5 statistics that are available in various forms for future use, whether for search purposes, marketing and advertising among others and if required allocated to respective entities as intellectual property for example. ADVERTISING CONTENT SETUP AND PLACEMENT 10 Upon an entity such as any business selecting the co-listed entities or businesses across the directory for placing advertising and recording the selections, mirror versions of their matched profiles are made available as individual and / or tiled displays for analyses and study by the advertising entity sponsor. As the directory is always available online to searchers such as consumers and businesses looking for 15 goods and services, placing advertising content dynamically could jeopardize the stability of the available directory content to such users, therefore mirrored versions of respective advertising space profiles are maintained on an appropriate server for the purpose and made available to sponsors for and as they place their respective content. Sponsors can again mirror the profiles for storage offline and to setup their 20 relevant advertising selections. When any advertiser has completed the online and/or offline content placement the setup is frozen and the system is activated to dynamically replace the existing online advertising space areas in all respective exclusive profiles, whereby the new updated content profiles are available on the directory to the search public. This replacement process could be setup to occur at 25 low interaction periods for example and using such arrangements familiar and known in the art. In yet another embodiment and as can be appreciated by those skilled in the art, many entities could be engaged simultaneously with the same selected entities and their respective profiles within which they will place different advertising content. Some 30 advertisers could for example place a small number of advertisements for a small pixel count and therefore small budget. Others could be engaged in placing large 23 numbers of advertisements and of differing size and content within profiles of many different entities with overall high total pixel counts, durations and value rates and therefore large budgets and so on. Appropriate servers, databases, relationships and algorithms programmed for the purpose maintain requirements and storage demands. 5 Various standardized icons can be incorporated and clicked on to display various statistics unique to each profile and these would include but are not limited to search hits by business and time frame; advertising content and time frames; matching previous usage by the same sponsor; current pixel counts free and used; respective content durations; current pixel value rates and so on, and which would be graphed if 10 required and stored and printed into the sponsors proprietary file among other things. These statistics would be accompanied with the latest date of update such as for example 2 hours previously or one week previously among other metrics recorded and as required. If a particular profile is being accessed by more than one business advertising sponsor 15 then precedent is given to the time each business accessed in that session. Furthermore, if the advertising space in a profile becomes completely allocated and the owner has not opted in the original contract, to automatically increase the space, participating parties are notified of the status and also the owner who can make changes to the respective profile dynamically instead of potentially losing an 20 advertiser. Relationship status among and between all participants is continually maintained and includes respective advertising and advertising area pixel counts both used and free and any main and/or sub-area made available for display to the entity or entities placing the advertisement or advertisements including the latest time stamp of 25 updates. Once all content is established into the mirror profile or profiles if multiples, then the sponsor entity makes the contract by accepting the displayed selection and its calculated pixel count and costs whereupon the contract is fixed for the chosen advertising layout pixel count, value rate and duration. 30 Various changes are possible and using means familiar to those skilled in the art however for clarity the standard process is disclosed as the preferred embodiment.
24 Simultaneously the total and individual, if necessary, pixel value of each participating business profiles advertising details, including compensation, is calculated and allocated to each listed entities account for deposit and / or withdrawal or transfer depending on whether the business is a sponsor placing advertising or a business 5 profile carrying placed advertising. In one embodiment of the invention, initial pixel values for all of the directory advertisements could be set overall, or according to other criteria for example, at .1 cent (point one cent) per pixel whereby the original advertising space of say 250W x 400H for 100,000 pixels in total for that specific businesses profile, if completely 10 allocated to advertising for say one week, but not limited in this respect, would then sum to a total of $100, which might include payments by 1, 10 or any number of participating advertisers for the week so that each advertiser has paid, through the directory system and platform value allocation servers for the purpose, various rates for various pixel size advertisement placed in specific entities' advertising space 15 profiles. It can be appreciated that other forms of value can be used for the value return compensation and it is not limited to money values. For example one placed advertisement by one business of 50W x 50H would be a total of 2,500 pixels and at .1 cents would be $2.5. (Two point five dollars). But the same entity placing the advertisements could have placed multiple advertisements in 20 multiple co-listed entity profiles and for various time durations and so on whereby for that period this particular entity might have placed advertisements for a total pixel count of 500,000 for an advertising cost of $500 and divided among the various businesses profiles where the ads were placed. These businesses could have advertisements from other sponsors and which require accounting for and allocating. 25 That is, multiple businesses share advertising costs while multiple businesses receive shared proportions of these costs as placed advertising revenues. Other embodiments of the invention might include automatic time sequenced advertising campaigns based on a range of criteria where thousands of advertisements could be placed in thousands of profiles across the directory based on certain criteria 30 and as examples of larger advertising budgets and sequenced according to dates, content, search hit statistics and other variations and combinations.
25 Pixel costs can be adjusted for various business categories and locations and many other combinations for example, including incentive schemes and so on. The entire pixel counting, and matching to profiles relationships; accounting and allocation and other multiple cross compensation requirements of embodiments of the invention are 5 achieved through various algorithms and software applications in a range of languages programmed for the purpose and suitable for the task and in relation with appropriate database servers. Entities are provided a range of such data that they can access at anytime from anywhere across the Internet using suitable client applications through browsers on fixed or mobile access devices and for analyses, study and 10 research. Advertising content is typically created by subcontract, in-house, through agents and using resources familiar in the art. Advertisers are able to preview their content in mirror templates online and offline and make adjustments and modifications as required. All entities store their advertising content and identification relationships in 15 databases for direct and immediate use and for reuse including hire or sale where the market exists. Once advertising is placed in one or more of the profiles it can also be hyperlinked to an advertisers web site web page or any desired content whereby users searching the directory can click on any of the multiple linked advertisements in any entities profile or profiles to navigate to new content. During this process the original 20 advertising space can be virtually detached and mirrored in a fixed or variable size window that remains visible as users navigate out of the directory and to which they can return. In yet other embodiments of the invention other methods of content placement could be adapted for example with interfaces to a number of advertising systems patented 25 and known in the art and referenced, including other directories and directory platforms and implementations. CONTENT VALUE ACCOUNTING AND COMPENSATION ALLOCATION Integrated with the previously described functions and embodiments of the invention 30 and particularly emphasising the pixel relationship server system is an accounting and billing server which monitors, tracks and records interaction processes and entity 26 relationships using algorithms and applications programmed and suitable for the purpose, ensuring all entities and their respective profile, advertising and related status is maintained current. During the initial listing steps an entity is registered as a first time entry and enters 5 into a uniquely identifiable and proprietary contact with the directory platform for a specific profile and advertising space template and combination as shown in Fig.2. Secure interactions are maintained using technologies familiar in the art whereby listed entities can maintain their respective accounts and balances according to needs and including advertising and marketing budget plans where credits can be used and 10 allocated for ongoing advertising, which in one embodiment of the invention could include payment for advertising media and participants external to the directory platform, including but not limited to newspapers, radio, televisions, magazines, direct mail and so on. Entities can also deposit funds as required. Pixel values can be adjusted according to a range of criteria manually selected by the 15 service and/or selected automatically such as when activity in one or more business categories and/or locations achieves a certain pre-specified metric that triggers a pixel value adjustment up or down for a specified period among other variations, and which are tracked by the relevant servers in real time and recorded for storage and statistics gathering purposes. 20 The service has the flexibility to allow entities to opt in or out of some or all of these adjustments but typically entities opt in when they contract for the service and do not make adjustments unless benefits for example, are considered superior with the use of alternatives allowed and available in the service. 25 DESCRIPTION OF ONE EXAMPLE OF AN APPLICATION A specific example of an application of the invention by one business entity will now be described and it can be appreciated by those with skill in the art this example does not limit the invention and many other application combinations are possible within the spirit and scope of the invention. 30 A business (an entity) proceeds to list specific business details in the business directory for universal display and access by raising the pre-specified home page of 27 www.thisinvention.com in their client browser where the business can select to search the directory or list in the directory whereby a log in process could be selected before the business proceeds to the search or list. The business selects listing and is provided a dedicated generic window or business 5 profile template for the purpose and which includes a range of fields for required and preferred details. A mirror of this profile is also automatically stored in a file on the systems servers for the exclusive use and access by the business as are all interaction statistics including but not limited to; date; time taken to complete the listing and other statistics so generated as the business proceeds further and which is maintained 10 and recorded as a history unique to this business. This profile can be returned to at any time to make changes and for update to the unique business details, the main details being: Business Name Business and/or Company Number 15 Business Classification such as Standard Industry Classification Existing Yellow Pages and other directory listing index category Business Address Postcode Telephone area code 20 Any URL of the business if available Email address Telephone number Mobile telephone number Other details.... 25 These details are recorded by the listing server database and indexed under the business category, geographical location and so forth. The details are displayed in the directory, with the combination of generic icons, in the appropriate locations for display and universal access. The actual display such as shown in 213 of Fig.2, could be in a box and colour coded by category among other 30 relationships.
28 During the listing the business has also been allocated an additional exclusive web page business profile template that also includes icons/buttons with links to various relevant information sources for the business. For example details of contracts available to the business that includes dedicated business profiles and dimensions and 5 matched advertising profiles and dimensions; pixel value rates and other reward generating schemes for selection. The business profile template allows the business to also establish a unique sub domain and top domain name and these are selected and automatically attached exclusively to the businesses profiles and files. The business can also include meta 10 content, typically in the form of keywords and descriptions about the business and its goods and services and which are allocated and indexed by the servers to the respective business profiles. Other metrics can be entered in appropriate fields for the purpose and as they become available through practice of the invention and are indexed for the purpose. 15 In this example the business chooses a business profile as in Fig. 2, of pixel dimension 800W x 600H (214) and a dedicated exclusive advertising profile template box (or window, framed and colour coded if required) of 250W x 400H (212), which therefore provides the business with a total advertising space for temporary rent to any entities of 100,000 pixels. The business is not yet certain how many 20 businesses/entities will advertise in this dedicated space but system indexed and retrieved statistics for the location and category among other aspects, indicates it could be at least 40% of the total area available in the first month, therefore the business reserves 50% for open access advertising and 50% for its own content which supplements the overall area within the business profile already selected as dedicated 25 to the businesses proprietary content such as 211 and 215 in Fig.2. Therefore the system servers have recorded 50,000 pixels are currently available for advertising and content placement. The business could also select the 100% allocations selection to ensure that if more than 50,000 pixels are currently in demand that the businesses reserved 50,000 will automatically become unreserved and made 30 available whereby the existing business content is reduced in size or removed for storage. The business would be automatically alerted of these events via the server or 29 servers dedicated for maintaining such records, relationships and statistics. The business now has a business profile available for access across the directory and for universal display. Given the profile also has a sub domain and potentially top level domain name and which are filed for universal access on the appropriate 5 servers, then the business also has a minimum web site and online presence that can be further invested in if the system statistics such as advertising content revenue generation indicate and through practice of the invention. The business is now fully listed and its dedicated exclusive profile available for placement of advertising and content. 10 The business now develops an advertising strategy, plan and budget for the next month and based on searches made across the directory for co-listed businesses that meet certain criteria. In this example the business wants to place advertising in the top 5 businesses by search hit activity over the most recent 3 months, in 1 telephone area code, for I month. 15 The selection process is completed using a range of criteria and refinements as previously described. The systems accounting module has recorded the selections and based on pixel value rates current for these specifications has provided the business with a display and record of the availability of the respective free advertising space within each business dedicated profile and the weekly individual cost and the total 20 cost. The system has identified that there are no incentives or other schemes being used across this selection and therefore the pixel value rate for this model is .1 cent (point I cent per pixel). In addition because the business will be placing standard sized advertisements of 80W x 60H equals 4,800 pixels per advertisement, no additional rate increases would apply as can be the case if the service criteria is 25 selected to adjust such rates, which could be because of activity and seasonal factors for example. Each 80W x 60H advertisement = 4,800 pixels prepared as typically GIF and/or JPEG advertisements and therefore valued at $4.8 per week. The accounting module calculates the total cost as $4.8 x 4 weeks x 5 business profiles x I telephone code 30 area for a total of $96 for 96,000 pixels at .I cent per pixel.
30 Each participating selected business will have an 80W x 60H advertisement placed in its dedicated ad profile with a reduction in free pixels available for other advertisers. If each business had a standard contract of 250W x 400H space of 100,000 pixels total then it would now at this instant have 100,000 - 4,800 remaining free if no other 5 advertisers had placed content. That is each would have 95,200 pixels of their dedicated advertising profile areas free for more content and also of different sizes. Each of the 5 businesses so chosen by the advertising business sponsor in this example would share the $96 for a value of $96 divided by 5 = $19.2 dollars for the month (or $19.2 divided by 4 weeks = $4.8 per week per business) and which the 10 accounting and billing system servers has recorded and credited accordingly. The service then would bill the 5 businesses for some amount for this transaction and as agreed to in the original contracts and make adjustments to the accounts as necessary. Further by way of example, if each business had their total respective pixel area of 100,000 taken up by ad content for the same period and at a pixel value rate of .1 cent 15 then the economic benefits would equate to: 100,000 x 5 entities x 4 weeks = 2,000,000 pixels and at .1 cent = $2,000. Each entity therefore would be allocated $2,000 divided by 5 = $400 for the example period of 1 month or $100 per week. It should be appreciated by those skilled in the art that in some embodiments of this invention that various scenarios could arise whereby one or more of the top 5 20 businesses as one example and used in this case, might have such a competitive demand for its dedicated space that some of the space could become the subject of a bidding competition between entities desiring to list at that point in time. This could be played out for example, by either the bidding being allowed to run its course with the highest bidder winning the pixel area desired or the business owner, if available 25 and alert, adjusting the free dedicated space to allow all bidders access. Economic conditions might exist whereby the bidding is more valuable to the owner and therefore the owner does not adjust the space at that time but only after the bidding is completed. The system could process these bidding demands on servers for the purpose and with technologies familiar to those skilled in the art. 30 The business has now fulfilled its advertising plan and budget for the month and as interaction activity over the next month is recorded by the system the business will be 31 kept informed of interest and outcomes from statistics so generated and recorded for the specific businesses. This completes the description of a basic application of the invention and as can be appreciated by those of skill in the art many configurations and applications can be 5 made without limit and without diverting from the spirit and scope of the invention 10 15 20 25 30