CN106611341A - Key word promotion method and device - Google Patents
Key word promotion method and device Download PDFInfo
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- CN106611341A CN106611341A CN201510689577.2A CN201510689577A CN106611341A CN 106611341 A CN106611341 A CN 106611341A CN 201510689577 A CN201510689577 A CN 201510689577A CN 106611341 A CN106611341 A CN 106611341A
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Abstract
The invention provides a key word promotion method and device. The method comprises the steps that a keyword application termination date is received; a keyword with a time attribute, an association keyword and a keyword application termination date are received; and when the current date reaches the keyword application termination date, the promotion of a keyword associated with the keyword application termination date is stopped. According to the invention, the technical problems of time consuming, effort consuming and error prone, which are caused by pause carried out by manual keyword selecting in the prior art, are solved.
Description
Technical field
The application is related to key word field, in particular to the promotion method and device of a kind of key word.
Background technology
It is most accurately marketing model now based on the search marketing for paying per click of search keyword, more and more
Advertiser pursues higher rate of return on investment (Return On Investment, abbreviation ROI) by way of search marketing,
I.e. with minimum input, the maximum visit capacity from search engine is obtained, and produce the commercial value of maximum.
Two big formula of the Internet precision marketing：
Formula 1：Advertisement value=coverage rate * precisions
Formula 2：Advertisement accurately degree=correct content of correct opportunity * correct people *
The audient of search promotion is natively actively finding corresponding information, so if it is desired to improving constantly search battalion
The precision of pin, needs to consider to carry out the popularization of advertisement on correct opportunity.
As seasonal variations, the adjustment of major policy, the outburst of current events focus, festivals or holidays and active day arrive, advertisement
Masters are highly desirable to throw in the key word that higher ROI can be brought in current slot at media platform end, to produce maximum
Commercial value.
A collection of key word is uploaded in prior art (such as special time：Season word, movable word, focus word) and
Writing corresponding intention carries out the input of advertisement, needs to stop manually one by one when drawing to an end this secondary hot spots phase or active stage
The interim a collection of key word thrown in during wide this section of thrust, this mode high cost and loaded down with trivial details and not necessarily have no
Choose all this batch of key words with omitting, cause the key word for occurring mistake in follow-up extension process.
For above-mentioned problem, effective solution is not yet proposed at present.
The content of the invention
The embodiment of the present application provides a kind of promotion method and device of key word, at least to solve in prior art manually
Key word is selected to carry out suspending taking time and effort and error-prone technical problem of causing.
According to the one side of the embodiment of the present application, there is provided a kind of promotion method of key word, including：Obtain crucial
The word application date of expiry；Receive the key word with time attribute；Key word of the association with time attribute and the pass
The keyword application date of expiry；And when current date reaches the key word application date of expiry, stop promoting and institute
State the key word application date of expiry associated key word.
Further, stopping is promoted the key word being associated with the key word application date of expiry and is included：Arrange
The state of the key word being associated with the key word application date of expiry is halted state；And transmission represents institute
The information of halted state is stated to media platform end, will in the media platform end with the key word application expiration date
The state of the key word that the phase is associated is updated to the halted state, wherein, the media platform end is for opening up
Show the client of the key word.
Further, after the key word that popularization is associated with the key word application date of expiry is stopped, institute
Stating method also includes：Obtain key word application and restart the date；Key word of the association with time attribute and the key word
Using restarting the date；When the current date reaches the key word application and restarts the date, promote again and the pass
The date associated key word is restarted in keyword application.
Further, promote again and restart the key word that the date is associated with the key word application and include：Update
The state for restarting the key word that the date is associated with the key word application is to enable state；Send and opened described in representing
With the information of state to the media platform end, the date will be restarted with the key word application in the media platform end
The state of the associated key word enables state described in being updated to.
Further, the time attribute of the key word has first property value and the second property value, associates the key
Word and the key word application date of expiry include：The first property value is revised as into the key word application expiration date
Phase, associating the key word and the key word application and restarting the date includes：Second property value is revised as described
The date is restarted in key word application.
According to the another aspect of the embodiment of the present application, there is provided a kind of popularization device of key word, including：First receives
Unit, for obtaining the key word application date of expiry；Second receiving unit, for receiving the key with time attribute
Word；First associative cell, for associating with the time attribute and key word application date of expiry；And stop
Unit, for when current date reaches the key word application date of expiry, stopping promoting and the key word application
The key word that date of expiry is associated.
Further, the stop element includes：Subelement is set, for arranging and the key word application expiration date
The state of the key word that the phase is associated is halted state；And first send subelement, represent described for sending
The information of halted state to media platform end, by the media platform end with the key word application date of expiry phase
The state of the key word of association is updated to the halted state, wherein, the media platform end is for showing
State the client of key word.
Further, described device also includes：3rd receiving unit, for stopping promoting and institute in the stop element
After stating the key word that the key word application date of expiry is associated, receive key word application and restart the date；Second closes
Receipts or other documents in duplicate unit, for associating the key word and the key word application date is restarted；Unit is promoted, for working as described
The front date reaches the key word application when restarting the date, promotes again and restarts the date with the key word application and be associated
The key word.
Further, the popularization unit includes：Subelement is updated, day is restarted with the key word application for updating
The state of the key word that the phase is associated is to enable state；Second sends subelement, enable described in expression for sending
The information of state will restart date phase in the media platform end to the media platform end with the key word application
The state of the key word of association enables state described in being updated to.
Further, the time attribute of the key word has first property value and the second property value, first association
Unit includes：First modification subelement, for the first property value to be revised as into the key word application date of expiry,
Second associative cell includes：Second modification subelement, for second property value to be revised as into the key word
Using restarting the date.
In the embodiment of the present application, using the key word application date of expiry is received, the key word with time attribute is received,
The key word and the key word application date of expiry are associated, and the key word application end is reached in current date
Only during the date, stop promoting the key word being associated with the key word application date of expiry.By in key word
Add key word application date of expiry field in data base, and key word and key word application date of expiry be associated,
And current date is compared with the key word application date of expiry, if identical, illustrate that current time has been to close
Keyword application date of expiry, this kind of situation stops the popularization of key word, realizes and is automatically stopped popularization key word, keeps away
The drawbacks of easily omission occur is exempted to manually select key word, and then has solved and manually select in prior art key word and enter
What row time-out was caused takes time and effort and error-prone technical problem, has reached the technique effect of the optimization key word way of promotion.
Description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this Shen
Schematic description and description please does not constitute the improper restriction to the application for explaining the application.In accompanying drawing
In：
Fig. 1 is the flow chart of the promotion method of the key word according to the embodiment of the present application；And
Fig. 2 is the schematic diagram of the popularization device of the key word according to the embodiment of the present application.
Specific embodiment
In order that those skilled in the art more fully understand application scheme, below in conjunction with the embodiment of the present application
Accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present application, it is clear that described embodiment
The only embodiment of the application part, rather than the embodiment of whole.Based on the embodiment in the application, ability
The every other embodiment that domain those of ordinary skill is obtained under the premise of creative work is not made, all should belong to
The scope of the application protection.
It should be noted that the description and claims of this application and the term " first " in above-mentioned accompanying drawing, "
Two " it is etc. the object for distinguishing similar, without for describing specific order or precedence.It should be appreciated that this
The data that sample is used can be exchanged in the appropriate case, so as to embodiments herein described herein can with except
Here the order beyond those for illustrating or describing is implemented.Additionally, term " comprising " and " having " and they
Any deformation, it is intended that covering is non-exclusive to be included, and for example, contains process, the side of series of steps or unit
Method, system, product or equipment are not necessarily limited to those steps clearly listed or unit, but may include unclear
List or other steps intrinsic for these processes, method, product or equipment or unit.
According to the embodiment of the present application, there is provided a kind of promotion method embodiment of key word, it should be noted that attached
The step of flow process of figure is illustrated can perform in the such as computer system of one group of computer executable instructions, also,
Although showing logical order in flow charts, in some cases, can be with different from order execution herein
Shown or described step.
Fig. 1 is the flow chart of the promotion method of the key word according to the embodiment of the present application, as shown in figure 1, the method bag
Include following steps：
Step S102, obtains the key word application date of expiry, wherein, the key word application date of expiry can be according to reality
Situation is configured.
For example, can pass through to add the key word application date of expiry of correspondence key word in key word number storehouse under line, also may be used
To obtain the corresponding key word application date of expiry on line in real time, or when key word is uploaded to data base with key word
Association attributes obtains key word application date of expiry etc. simultaneously.
Step S104, receives the key word with time attribute.
Wherein, when adding key word in keyword database, the key word can be extracted from the attribute of key word
Time attribute, such as it is, crucial because set in different application environment or application key word realizes that purpose is different
The time attribute of word may refer to uploading system time of key word, the network time of input or set up key word time etc..
Therefore the application does not do any restriction to the time attribute of indication key word.
Step S106, key word of the association with time attribute and key word application date of expiry.
In the embodiment of the present application, can be associated with the time by way of specific object value in modification time attribute
The key word of attribute and key word application date of expiry, specifically, the time attribute value in keyword attribute can be repaiied
The time that the key word application date of expiry represents is changed to, for example, the time attribute value of key word October 8 is revised as
Day.
Step S108, when current date reaches the key word application date of expiry, stops promoting and key word application termination
The key word that date is associated.That is, when the time that the key word application date of expiry represents arrives, stop promoting those
Time attribute value is the key word of the key word application date of expiry.
For example, market certain brand down jackets, because down jackets belong to typical seasonal merchandise, sales volume in the winter time will
The sales volume in other seasons is far longer than, is in the winter time down jackets advertisement, larger business can be produced with less input
Value.Go over when winter, when spring arrives, the sales volume of down jackets is reduced, and at this moment throws in the business that down jackets advertisement is produced
Industry value will very little, accordingly, it would be desirable to the key word of the brand down jackets is suspended use.Key word can be arranged should
It is 10 days 2 months with the date of expiry, the key word of the brand down jackets will be suspended afterwards at 10 days 2 months and be used.
The down jackets key word that the brand manufacturers uploads is received, wherein, time attribute is included in the information of key word.The product
The time attribute value of the key word of board down jackets is revised as 10 days 2 months.In the case where 10 days 2 months this day arrive,
Stop promoting the key word of the brand down jackets.
The promotion method of the key word that the embodiment of the present application is provided, should by adding key word in keyword database
With the field of date of expiry, and key word and key word application date of expiry are associated, and current date with
The key word application date of expiry is compared, if identical, illustrates that current time has been the key word application date of expiry,
This kind of situation, stops the popularization of key word, realizes and is automatically stopped popularization key word, it is to avoid manually selects key word
Easily there is the drawbacks of omitting, and then solve and key word is manually selected in prior art carry out suspending the time-consuming consumption for causing
Power and error-prone technical problem, have reached the technique effect of the optimization key word way of promotion.
Alternatively, stopping is promoted the key word with time attribute being associated with the key word application date of expiry and is included：
The state of the key word that setting is associated with the key word application date of expiry is halted state；And transmission is represented and suspends shape
The information of state to media platform end, by the key word being associated with the key word application date of expiry in media platform end
State is updated to halted state, wherein, media platform end is the client for showing key word.That is, key word is worked as
Key word application date of expiry when arriving, the state of key word is set to halted state, and suspend shape representing
The information of state is sent to media platform end, and media platform termination is received after the information, the state of corresponding key word more
It is newly halted state, for state is the key word of halted state, media platform end is no longer shown.Wherein, table
The information for showing halted state can be Word message, and the Word message can be that directly the state of key word is described
Word, such as：For certain key word X, the state for representing key word X is " crucial for the information of halted state
The state of word X is halted state "；The Word message can also be the identifier for representing key word state, such as：Equally
It is certain key word X, the state for representing key word X is " X0 " for the information of halted state.
For example, the time attribute value of the key word of certain brand down jackets is 10 days 2 months.In 10 days 2 months this day,
The state of the key word of the brand down jackets is set to halted state and media platform end is sent information to, it is assumed that should
The key word of brand down jackets is K, then it represents that the state of key word K can be " key word K for the information of halted state
State be halted state " or " K0 ".Media platform termination is received after the information, the state of corresponding key word K
Halted state is updated to, popularization marketing is no longer carried out.
Alternatively, after the key word that popularization is associated with the key word application date of expiry is stopped, the embodiment of the present application
The promotion method of the key word for being provided also includes：Receive key word application and restart the date；Association key word and key word
Using restarting the date；When current date reaches key word application and restarts the date, promote again and restart with key word application
The key word that date is associated.That is, for state is the key word of halted state, the time for reactivating is received,
Time attribute value in keyword attribute is revised as the time that key word application is restarted the date and represented, when key word application weight
When opening date arrival, reactivate key word and promoted.
It is associated with key word by arranging key word application and restarting the date, it is possible to achieve there is seasonal spy to some
Point, the key word of red-letter day property feature quasi-periodic feature are promoted again, the usability of key word are improved, so as to more
Key word is promoted well.
For example, the key word of the down jackets of certain brand suspended at 10 days 2 months and uses, when entering November, consumer
Increase in demand to down jackets, therefore, the brand manufacturers wants to reactivate the pass of the brand down jackets November 15
Keyword.The key word application for arranging the brand down jackets restarts the date for November 15, the time attribute of key word
Value is revised as November 15, in this day of November 15, the key word of the brand down jackets is promoted again.
Alternatively, in the embodiment of the present application, the time attribute of key word can be set to first property value and
Second property value, in the association process of key word and relevant date is carried out, can be in the following way：
Association key word and key word application date of expiry include：First property value is revised as into the key word application expiration date
Phase；The date is restarted in association key word and key word application to be included：Second property value is revised as into key word application and restarts day
Phase.That is, two values of the time attribute of key word are changed, respectively the two values the key word application expiration date is revised as
The date is restarted in phase and key word application.
For example, the keyword attribute value of certain brand down jackets has two, and first keyword attribute value is revised as 2 months
10, second keyword attribute value is revised as November 15, i.e., in 10 days 2 months this day, to the brand
The key word of down jackets is stopped using, and in this day of November 15, the key word of the brand down jackets is restarted
Use, wherein, the time-critical word between 10 days and November 15 is not used within 2 months.
By the way that time attribute is set to different attribute value, realize both can arrange the termination time for key word,
Can also be that key word arranges the time for being used again, realize on the basis of the usability for ensureing to improve key word,
Avoid the time in mistake from stopping using or reuse associative key, reach the effect of the proper use of key word of guarantee
Really.
Alternatively, promote again and restart the key word that the date is associated with key word application and include：Updating should with key word
It is to enable state with the state for restarting the key word that the date is associated；The information for representing the state that enables is sent to media platform
End, the state for restarting the key word that the date is associated with key word application in media platform end is updated to enable state.
That is, when the date is restarted in the key word application of key word to arrive, the state of key word is set to enable state, and
The information that expression enables state is sent to media platform end, media platform termination is received after the information, corresponding pass
The state of keyword is updated to enable state, and for the key word that state is the state that enables, media platform end is shown.
Wherein, represent that the information of the state that enables is similar with the information of above-mentioned expression halted state, specifically, expression enables state
Information equally can be Word message, the Word message can be the word being directly described to the state of key word,
Such as：For certain key word X, it is " the shape of key word X that the state for representing key word X is the information of the state that enables
State is to enable state "；The Word message can also be the identifier for representing key word state, such as：Equally it is certain pass
Keyword X, it is " X1 " that the state for representing key word X is the information of the state that enables.
For example, the key word application of the key word of certain brand down jackets restarts the date for November 15.In November 15
Day this day, the key word of the brand down jackets is K, then it represents that the state of key word K is that the information of the state that enables can
Being " state of key word K as enable state " or " K1 ".Media platform termination is received after the information, corresponding
The state of key word is updated to enable state, and to corresponding key word popularization marketing is carried out.
According to the embodiment of the present application, a kind of popularization device of key word is additionally provided, the popularization device of the key word can be with
The promotion method of above-mentioned key word is performed, the promotion method of above-mentioned key word can also be according to the popularization device of the key word
Implement.
Fig. 2 is the schematic diagram of the popularization device of the key word according to the embodiment of the present application, as shown in Fig. 2 the device bag
Include：First receiving unit 22, the second receiving unit 24, the first associative cell 26, stop element 28.
First receiving unit 22, for receiving the key word application date of expiry, wherein, the key word application date of expiry can
To be configured according to practical situation.
Second receiving unit 24, for receiving the key word with time attribute, i.e., when key word is added, key word
Attribute in should include time attribute.
First associative cell 26, for associating key word and key word application date of expiry, in the embodiment of the present application,
Key word and key word application date of expiry can be associated by way of specific object value in modification time attribute, is had
Body ground, can be revised as the time that the key word application date of expiry represents, example the time attribute value in keyword attribute
Such as, the time attribute value of key word is revised as October 8.
Stop element 28, answers for when current date reaches the key word application date of expiry, stopping promoting with key word
The key word being associated with the date of expiry.That is, when the time that the key word application date of expiry represents arrives, stop pushing away
Wide those time attribute values are the key word of the key word application date of expiry.
For example, market certain brand down jackets, because down jackets belong to typical seasonal merchandise, sales volume in the winter time will
The sales volume in other seasons is far longer than, is in the winter time down jackets advertisement, larger business can be produced with less input
Value.Go over when winter, when spring arrives, the sales volume of down jackets is reduced, and at this moment throws in the business that down jackets advertisement is produced
Industry value will very little, accordingly, it would be desirable to the key word of the brand down jackets is suspended use.Key word can be arranged should
It is 10 days 2 months with the date of expiry, the key word of the brand down jackets will be suspended afterwards at 10 days 2 months and be used.
The down jackets key word that the brand manufacturers uploads is received, wherein, time attribute is included in the information of key word.The product
The time attribute value of the key word of board down jackets is revised as 10 days 2 months.In the case where 10 days 2 months this day arrive,
Stop promoting the key word of the brand down jackets.
The popularization device of the key word that the embodiment of the present application is provided, by the first receiving unit key word application end is received
Only date, the second receiving unit receives the key word with time attribute, and the first associative cell is key word and key word
It is associated using the date of expiry, stop element is compared current date with the key word application date of expiry, if
It is identical, illustrate that current time has been the key word application date of expiry, this kind of situation stops the popularization of key word, real
Show and be automatically stopped popularization key word, it is to avoid the drawbacks of manually selecting key word and easily omission occur, and then solved
Key word is manually selected in prior art carries out suspending taking time and effort and error-prone technical problem of causing, has reached excellent
Change the technique effect of the key word way of promotion.
Alternatively, stop element 28 includes that arranging subelement and first sends subelement, wherein, arranging subelement is used for
The state of the key word that setting is associated with the key word application date of expiry is halted state；First transmission subelement is used for
The information for representing halted state is sent to media platform end, by media platform end with key word application date of expiry phase
The state of the key word of association is updated to halted state, wherein, media platform end is the client for showing key word.
That is, when arriving the key word application date of expiry of key word, the state of key word is set to halted state, and
The information of expression halted state is sent to media platform end, media platform termination is received after the information, corresponding pass
The state of keyword is updated to halted state, and for state is the key word of halted state, media platform end is no longer opened up
Show.Wherein, the information for representing halted state can be Word message, and the Word message can be directly to key word
The word that state is described, such as：For certain key word X, the state for representing key word X is halted state
Information is " state of key word X is halted state "；The Word message can also be the identifier for representing key word state,
Such as：Equally it is certain key word X, the state for representing key word X is " X0 " for the information of halted state.
For example, the time attribute value of the key word of certain brand down jackets is 10 days 2 months.In 10 days 2 months this day,
The state of the key word of the brand down jackets is set to halted state and media platform end is sent information to, it is assumed that should
The key word of brand down jackets is K, then it represents that the state of key word K can be " key word K for the information of halted state
State be halted state " or " K0 ".Media platform termination is received after the information, the state of corresponding key word K
Halted state is updated to, popularization marketing is no longer carried out.
Alternatively, the popularization device of the key word that the embodiment of the present application is provided also includes that the 3rd receiving unit, second are closed
Receipts or other documents in duplicate unit and popularization unit, wherein, the 3rd receiving unit is used to stop promoting and key word application termination in stop element
After the key word that date is associated, receive key word application and restart the date；Second associative cell is used to associate key word
Restart the date with key word application；Promoting unit is used for when current date reaches key word application and restarts the date, again
Promote the key word restarted the date and be associated with key word application.That is, for state is the key word of halted state, connect
The time that receipts are reactivated, the time attribute value in keyword attribute is revised as key word application and restarts what the date represented
Time, when the date is restarted in key word application to arrive, reactivate key word and promoted.
It is associated with key word by arranging key word application and restarting the date, it is possible to achieve there is seasonal spy to some
Point, the key word of red-letter day property feature quasi-periodic feature are promoted again, the usability of key word are improved, so as to more
Key word is promoted well.
For example, the key word of the down jackets of certain brand suspended at 10 days 2 months and uses, when entering November, consumer
Increase in demand to down jackets, therefore, the brand manufacturers wants to reactivate the pass of the brand down jackets November 15
Keyword.The key word application for arranging the brand down jackets restarts the date for November 15, the time attribute of key word
Value is revised as November 15, in this day of November 15, the key word of the brand down jackets is promoted again.
Alternatively, the time attribute of key word has first property value and the second property value, and the first associative cell includes the
One modification subelement, the first modification subelement is used to be revised as first property value the key word application date of expiry, the
Two associative cells include the second modification subelement, and the second modification subelement is used to for the second property value to be revised as key word
Using restarting the date.That is, two values of the time attribute of key word are changed, respectively the two values key word is revised as
Restart the date using date of expiry and key word application.
For example, the keyword attribute value of certain brand down jackets has two, and first keyword attribute value is revised as 2 months
10, second keyword attribute value is revised as November 15, i.e., in 10 days 2 months this day, to the brand
The key word of down jackets is stopped using, and in this day of November 15, the key word of the brand down jackets is restarted
Use, wherein, the time-critical word between 10 days and November 15 is not used within 2 months.
By the way that time attribute is set to different attribute value, realize both can arrange the termination time for key word,
Can also be that key word arranges the time for being used again, realize on the basis of the usability for ensureing to improve key word,
Avoid the time in mistake from stopping using or reuse associative key, reach the effect of the proper use of key word of guarantee
Really.
Alternatively, promoting unit includes that updating subelement and second sends subelement, wherein, updating subelement is used for more
The state of the key word that the date is associated newly is restarted with key word application to enable state；Second sends subelement is used to send out
The information that expression enables state is sent to media platform end, it is related by the date is restarted to key word application in media platform end
The state of the key word of connection is updated to enable state.That is, when the date is restarted in the key word application of key word to arrive,
The state of key word is set to enable state, and the information that expression enables state is sent to media platform end, media
Platform termination is received after the information, and the state of corresponding key word is updated to enable state, for state is to enable shape
The key word of state, media platform end is shown.Wherein, the information and above-mentioned expression halted state of the state that enables are represented
Information be similar to, specifically, it equally can be Word message that expression enables the information of state, and the Word message can be
The word that directly state of key word is described, such as：For certain key word X, the shape of key word X is represented
It is " state of key word X is to enable state " that state is the information of the state that enables；The Word message can also be that expression is crucial
The identifier of word state, such as：Equally it is certain key word X, the state for representing key word X is the letter of the state that enables
Cease for " X1 ".
For example, the key word application of the key word of certain brand down jackets restarts the date for November 15.In November 15
Day this day, the key word of the brand down jackets is K, then it represents that the state of key word K is that the information of the state that enables can
Being " state of key word K as enable state " or " K1 ".Media platform termination is received after the information, corresponding
The state of key word is updated to enable state, and to corresponding key word popularization marketing is carried out.
Above-mentioned the embodiment of the present application sequence number is for illustration only, does not represent the quality of embodiment.
In above-described embodiment of the application, the description to each embodiment all emphasizes particularly on different fields, and does not have in certain embodiment
The part of detailed description, may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents, other can be passed through
Mode realize.Wherein, device embodiment described above is only schematic, such as division of described unit,
Can be a kind of division of logic function, can there is other dividing mode, such as multiple units or component when actually realizing
Can with reference to or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, institute
The coupling each other for showing or discussing or direct-coupling or communication connection can be by some interfaces, unit or mould
The INDIRECT COUPLING of block or communication connection, can be electrical or other forms.
The unit as separating component explanation can be or may not be it is physically separate, it is aobvious as unit
The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to
On multiple units.Some or all of unit therein can be according to the actual needs selected to realize this embodiment scheme
Purpose.
In addition, each functional unit in the application each embodiment can be integrated in a processing unit, it is also possible to
It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.It is above-mentioned integrated
Unit both can be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is realized and as independent production marketing or when using using in the form of SFU software functional unit,
During a computer read/write memory medium can be stored in.Based on such understanding, the technical scheme essence of the application
On all or part of prior art is contributed part in other words or the technical scheme can be with software product
Form is embodied, and the computer software product is stored in a storage medium, including some instructions are used so that one
Platform computer equipment (can be personal computer, server or network equipment etc.) performs each embodiment institute of the application
State all or part of step of method.And aforesaid storage medium includes：USB flash disk, read only memory (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic disc or CD
Etc. it is various can be with the medium of store program codes.
The above is only the preferred implementation of the application, it is noted that for the ordinary skill people of the art
For member, on the premise of without departing from the application principle, some improvements and modifications can also be made, these improve and moisten
Decorations also should be regarded as the protection domain of the application.
Claims (10)
1. a kind of promotion method of key word, it is characterised in that include：
Obtain the key word application date of expiry；
Receive the key word with time attribute；
Key word of the association with time attribute and the key word application date of expiry；And
When current date reaches the key word application date of expiry, stop promoting and the key word application end
The key word that only date is associated.
2. method according to claim 1, it is characterised in that stop promoting and the key word application date of expiry
The associated key word includes：
The state of the key word that setting is associated with the key word application date of expiry is halted state；With
And
The information for representing the halted state is sent to media platform end, will in the media platform end with institute
The state for stating the key word that the key word application date of expiry is associated is updated to the halted state, wherein,
The media platform end is the client for showing the key word.
3. method according to claim 1 and 2, it is characterised in that stopping promoting and the key word application end
After the key word that only date is associated, methods described also includes：
Obtain key word application and restart the date；
The date is restarted in key word of the association with time attribute and the key word application；
When the current date reaches the key word application and restarts the date, promoting again should with the key word
With restarting the date associated key word.
4. method according to claim 3, it is characterised in that promote again and restart the date with the key word application
The associated key word includes：
Update and restart the state of the key word that the date is associated to enable state with the key word application；
Send and represent the information for enabling state to the media platform end, by the media platform end and
The key word application is restarted the state of the date associated key word and is updated to described enable state.
5. method according to claim 3, it is characterised in that the time attribute of the key word has the first attribute
Value and the second property value,
Associating the key word and the key word application date of expiry includes：The first property value is revised as
The key word application date of expiry,
Associate the key word and the key word application is restarted the date and included：Second property value is revised as
The date is restarted in the key word application.
6. the popularization device of a kind of key word, it is characterised in that include：
First receiving unit, for obtaining the key word application date of expiry；
Second receiving unit, for receiving the key word with time attribute；
First associative cell, for associating with the time attribute and key word application date of expiry；And
Stop element, for when current date reaches the key word application date of expiry, stopping promoting and institute
State the key word application date of expiry associated key word.
7. device according to claim 6, it is characterised in that the stop element includes：
Subelement is set, for arranging the shape of the key word being associated with the key word application date of expiry
State is halted state；And
First sends subelement, for sending the information for representing the halted state to media platform end, by institute
The state for stating the key word being associated with the key word application date of expiry in media platform end is updated to institute
Halted state is stated, wherein, the media platform end is the client for showing the key word.
8. the device according to claim 6 or 7, it is characterised in that described device also includes：
3rd receiving unit, for stopping promoting and the key word application date of expiry phase in the stop element
After the key word of association, receive key word application and restart the date；
Second associative cell, for associating the key word and the key word application date is restarted；
Unit is promoted, for when the current date reaches the key word application and restarts the date, promoting again
Restart the key word that the date is associated with the key word application.
9. device according to claim 8, it is characterised in that the popularization unit includes：
Subelement is updated, for updating the shape that the key word that the date is associated is restarted with the key word application
State is to enable state；
Second sends subelement, for send represent described in enable the information of state to the media platform end, with
The state for restarting the key word that the date is associated in the media platform end with the key word application is updated
State is enabled for described.
10. device according to claim 8, it is characterised in that the time attribute of the key word has the first attribute
Value and the second property value,
First associative cell includes：First modification subelement, for the first property value to be revised as into institute
The key word application date of expiry is stated,
Second associative cell includes：Second modification subelement, for second property value to be revised as into institute
State key word application and restart the date.
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Address after: 100083 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing Applicant after: Beijing Guoshuang Technology Co.,Ltd. Address before: 100086 Cuigong Hotel, 76 Zhichun Road, Shuangyushu District, Haidian District, Beijing Applicant before: Beijing Guoshuang Technology Co.,Ltd. |
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Application publication date: 20170503 |