CN101034453A - Unit time price bidding ranking method related to search engine - Google Patents
Unit time price bidding ranking method related to search engine Download PDFInfo
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- CN101034453A CN101034453A CNA2006100572701A CN200610057270A CN101034453A CN 101034453 A CN101034453 A CN 101034453A CN A2006100572701 A CNA2006100572701 A CN A2006100572701A CN 200610057270 A CN200610057270 A CN 200610057270A CN 101034453 A CN101034453 A CN 101034453A
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Abstract
The invention is a new method of search engine on the PPC, according to level of the amount bid in unit time to determine information PPC ranking position of customer, it replaces method determined by the price level of per click to sort, through this method we can solve the existing PPC issues such as malicious Click, which is difficult to deal with.
Description
Technical field
The present invention relates to computer network, is a kind of bid ranking method of relevant search engine newly.
Background technology
In the internet, people will find own needed internet information the most fast, instrument is exactly a search engine the most easily, as ***, *** etc., the appearance of search engine, greatly facilitate human society, the business activity that utilizes search engine to release news or propagate has naturally had demand, so (but existing bid ranking method referenced patent document has U.S. Patent number: 6704727 and Chinese patent application number: 02117998 etc.) " bid ranking " to have occurred, the website of wishing oneself such as someone (also can be the information releasing of wanting, below roughly the same) can in the result of page searching of some speech, appear at more eye-catching position, he just can realize by buying " bid ranking " service that each search engine provides, existing " bid ranking " technology is the height of being willing to mean the expense that each click pays according to the bid ranking client, decide the sequencing of these website ranks, be ready that by each click the expense of paying multiply by the clicked number of times in this website and charges.This paper is referred to as by the bid ranking method of clicking charging.Be exemplified below:
The first and second the third three clients are arranged, and they wish to occur in the result of page searching of " translation " this speech of x website, and rank is in top.So all bought the grillages name service of bidding in the x website, the rank expense that every family all pays 1000 yuan of x websites in advance (also can provide to the account No. in x website, in order to deduction rank expense), the expense that the first and second the third clients set each click respectively is 0.6 yuan, 0.5 unit, 0.7 unit, so when on the x website, searching for " translation ", can see that third comes first in the bid ranking district in result of page searching, first comes second, second comes the 3rd (by the height ordering of each clicking cost), if in this result of page searching, click the first website once, the x website will be deducted 0.6 yuan from first client's 1000 yuan payment in advance, if there are 100 people to click the first website respectively at this speech of x site search " translation ", then deduct 0.6*100=60 unit, the rest may be inferred, and the intact back of expense deduction first client just need continue to pay dues.It more than is exactly the simplest bid ranking process of chargeing by click.
This bid ranking mode is very fair from principle, the expense height of each click of whose payment, who just comes forward position, have only and clicked just defrayment, not clicking then need not defrayment, but in the middle of actual motion, there is a problem to have no idea forever to solve, click maliciously problem exactly, click is from the whole nation even from all parts of the world, any bid ranking system also can not really accurately determine " consciousness " that is sitting in these preceding people of computer, really need these information and click, still for the click of certain purpose malice, the technical measures that also have some preventing malices to click are such as judging repeatedly to click whether come from same computer or the like, but can only play limited effect, can't tackle the problem at its root.
The principle of existing bid ranking is chargeed by clicking, and fundamentally can't thoroughly solve the problem of clicking maliciously with regard to being doomed, and the price of bidding like this is high more, and the loss that clicks maliciously is also just big more, is difficult to control more, and customer experience is also just poor more.Even the once effective click of many industries also may bring huge commercial interest to it, and how big the click of the industry that has several thousand times may not have commercial value yet, so one click itself may differ greatly to the commercial value that the client brings, existing bid ranking is because the high more risk that clicks maliciously of bid price is big more, so the price of bidding can't be drawn back gap, also just can't really conform to the commercial value that the client brings with it, on the contrary because the following unpredictability of clicking, allow the client produce uncontrollable sense, and then dampen the enthusiasm that the client further participates in bid ranking.Limited the further exploitation of the commercial value of search engine technique, also limited enterprise and further utilized search engine to propagate oneself.
Summary of the invention
Fundamental purpose of the present invention addresses the above problem exactly, and it provides new bid ranking mode, is a bid ranking system that cover charges and click is irrelevant, is a kind of bid ranking method of bidding by the unit interval, thereby effectively solves the problem that clicks maliciously.
The objective of the invention is to reach,, utilize the software systems that are arranged on the server, realize the inventive method by computer interconnected network by following measure.
The client who participates in bid ranking is input to special-purpose bid ranking information data library storage system with bid ranking information, if the search key of setting in the key word of search engine user by search engine searches and the bid ranking information is identical, the bid ranking information of just arranging by the unit time price bidding amount of money then will appear in the bid ranking district of result of page searching, these information can have hyperlink, are linked to the client's of corresponding participation bid ranking information website or webpage.It may further comprise the steps:
1) by client's bid ranking information input editing system, the client who participates in bid ranking is with its input of bid ranking information and submission;
2) not examining the bid ranking information that the bid ranking information storage system submits the client to temporarily leaves in the bid ranking information database of not audit;
3) whether auditing system audit client bid ranking information closes rule, submits to ordering system to sort if close rule;
4) ordering system obtains the bid ranking information of closing rule that auditing system provides, the information of existing corresponding key word in these information and the ranking results database is sorted together, then new ranking results is deposited in the ranking results database, replaces original data; If there is not corresponding keyword message in the ranking results database, then only will sort from the bid ranking information of closing rule that auditing system obtains gets final product, and ranking results is deposited in the ranking results database then;
5) to just depositing information in the ranking results database in, if search for the key word of its setting, this information that can occur in the bid ranking district of result of page searching, then charge system begins its charging, charge system is deducted the expense of a bid ranking automatically every a period of time of setting from client's account;
6) searching request of searching system response search engine user proposition, from the ranking results database, extract the sequencing information of corresponding its search key, send to page generation system, the search result information that extracts upward corresponding its search key of internet simultaneously from the internet search server system sends to page generation system;
7) utilize the result of page searching generation system, the Search Results in the 6th step and the ranking results of bidding are integrated, generate the result of page searching that finally comprises the bid ranking district, send to search requestor.
Search engine as herein described is a general reference notion, and it is not the search engine that singly refers to concrete certain website or certain company, neither search for certain category information specially, such as search engines such as website, webpage, image.It is meant any with input key word or out of Memory, and the mode of obtaining Search Results after the submission is carried out the computer network system of information searching.User entered keyword, search engine returns and the corresponding information of this key word to the user then.The generation of search behavior each time all can have one " search key "
" unit interval " in the unit time price bidding amount of money is a generalized concept, can be that per second or per minute, hour, day, month also can be every certain time periods, such as per 9 days.
The unit time price bidding amount of money refer to the bid ranking client for its bid ranking information can be in Search Results the bid ranking district be ready each unit interval of occurring the expense paid.
The result of page searching that generates includes the bid ranking district, the bid ranking district is meant one or a few zone in result of page searching, show that in this zone this district can be at the upper and lower, left and right of the page, middle diverse location by the bid ranking information of bidding regularly arranged.
Each key word all has an initial bid amount, promptly be the minimum bid amount of money of this key word, the initial bid amount of each key word can be set at difference according to each account's that independently bids key word quantity, the relevance between the key word, the searched frequency of key word, the industry characteristic of key word, and the initial bid amount initial bid amount of all key words identical or same account that also can set all key words of account is identical;
Each step that realizes this method can be realized that each system can be moved by one or several server by independent software systems, links to each other by internet or in-house network between the server again.This method advantage:
1) to the bid ranking client, this method is chargeed and is clicked and has nothing to do, thereby clicks maliciously the meaning that has also just lost its existence, naturally also with regard to the thorough problem that clicks maliciously that solved.
2) to the bid ranking client, the propaganda promotion expense that will spend can be predicted, and helps it and further carries out financial plan accurately, then can't accurately predict the expense that will spend by clicking to charge.
3) to the search technique service provider of bid ranking is provided, need not go to analyze which click by the complicated technology means is to click maliciously, and has saved technology in this respect, manpower, the input on the financial resources, the simple and stable that system becomes
4) to the search technique service provider of bid ranking is provided, client's the sense of security improves greatly, helps the client and further utilizes the bid ranking service
5) traditionally compare by the unit interval and charge by clicking the mode of chargeing, it is unique that to make things convenient for the client's may be exactly the clicked number of times in website that the client can know oneself a bit, how many each clicks spend, but the mode by unit time price bidding can continue to offer the clicked number of times in its website of client equally, the client can very simply calculate the expense of each some meter in the same old way, and owing to solved and click maliciously, these data can be more accurate.
Description of drawings
Fig. 1 is the used system flowchart of the inventive method;
Fig. 2 is the auditing flow figure of auditing system.
Embodiment:
Illustrate the embodiment of the inventive method below in conjunction with accompanying drawing, the used entire system process flow diagram of the inventive method is with reference to figure 1
The first step:
Submit the information that participates in bid ranking to by information input system bid ranking client, this system is a system software, come and extraneous communication by the http agreement, the bid ranking client is by the Internet logon information input system, title, the description of required information releasing are filled in, and the hyperlink network address set as required in the setting search key word then, set the unit time price bidding amount of money, fill in account information.These all on request form fill submission and get final product.
For example: certain bid ranking client, wish to propagate translation company's information by search engine.At first he enters information input system, and input information is as follows:
Title: a translation company
Summary: overseas people who return to homeland establishes, specified translation company of public notary office, and fully reinforced, languages are complete, and the translation field is extensive, and mouthful written translation is all smart
Hyperlink network address: http://www.afanyi.com
Key word: translation company
The unit time price bidding amount of money: 20 yuan/day
Second step
After information was submitted to, information input system can be given the information that the client filled in and not examine the bid ranking information storage system.This system is made up of background data base, by this system, information and other relevant informations that the bid ranking client submits to can be left in the database, described database is a general reference notion, represent the relevant database of various forms, and be not limited to the database of certain specific format.
The 3rd step
With reference to figure 2, auditing system is examined the not audit bid ranking information in the 2nd step, and review process can be by manually finishing, also can by computing machine finish or computing machine in conjunction with manually finishing.
Whether whether during auditing system audit client's bid ranking information, can at first examine the account balance of bid ranking information and whether enough pay the bid ranking expense, whether examine bid ranking information then suitable, illegal, relevant with the key word of being submitted to etc.Have only account balance enough to pay and not illegal just can the connection of bid ranking expense and ranking information send to ordering system, sort by network.
Also can at first examine its bid ranking information and whether close rule, whether the fund of perhaps only examining among the account enough pays its bid ranking expense, does not examine bid ranking information and whether closes rule.
Client's account can be client's a bank account, also can be the account that can play other form of payment effect, for example the fund of the certain number of client's direct payment is given the bid ranking service provider, and provider charges into these funds among client's the bid ranking account then in order to deduction bid ranking expense in equivalent or certain discount ratio.
By this information of signal auditing system audit, on inspection, confirm that the account is effective and the information content is legal relevant with the search key of setting, thereby passed through audit in this example this information.
In addition, suppose that two information are also passed through by audit in addition:
Title: b translation company
Summary: freely fetch and deliver service in 24 hours; The senior translation of specialty provides: each languages translation such as English, day, method, moral, Spain.
Hyperlink network address: http://www.banyi.com
Key word: translation company
The unit time price bidding amount of money: 25 yuan/day
Title: c translation company
Summary: domestic first hand globalization translation company; The specified services merchant of Beijing Olympic main project bid information translation;
Hyperlink network address: http://www.cfanyi.com
Key word: translation company
Each price of clicking: 27 yuan/day
The 4th step
Ordering system obtains the bid ranking information of closing rule that auditing system provides, the information of existing corresponding key word " translation company " in these information and the ranking results database is sorted together, then new ranking results is input in the ranking results database, replace original data, price as two or several information is identical, then sort by the morning and evening of time, also can come forward position randomly ordered or according to this in turn by submission of bid ranking information or audit.
In this example, suppose that the data with existing in the ranking results database is sky, promptly also do not have the sorting data of corresponding key word " translation company ", then according to the unit time price bidding amount of money of the 3rd three information that go on foot, the clooating sequence that provides after the ordering system computing is:
1, c translation company
Domestic first hand globalization translation company; The specified services merchant of Beijing Olympic main project bid information translation;
url:http://www.cfanyi.com
2, b translation company
Freely fetch and deliver service in 24 hours; The senior translation of specialty provides: each languages translation such as English, day, method, moral, Spain.
url:http://www.bfanyi.com
3, a translation company
Overseas people who return to homeland establishes, specified translation company of public notary office, and fully reinforced, languages are complete, and the translation field is extensive, and mouthful written translation is all smart
url:http://www.afanyi.com
Ordering system is input to above ranking results in the ranking results database and stores.
The 5th step
Bid ranking ranking results database storage system stores the ranking results of bidding that closes rule in the 4th step in the database into.Described database is a general reference notion, represents the relevant database of various forms, and is not limited to the database of certain specific format
Price or time-out that client's change is bidded are bidded, and system can upgrade the data in the sorting data storehouse automatically.
The 6th step
Charge system begins above 3 data that store in the bid ranking ranking results database are chargeed, charge system can be deducted the bid ranking expense from client's account at set intervals, if deduction is success not, then send instruction, bid information is converted to the data that the account was lost efficacy.Simultaneously send information to the bid ranking client, prompting continues to pay dues.
During charge system deduction bid ranking expense, can deduct in advance also and can deduct later on, so-called pre-deduction was meant before some time periods, deducted the bid ranking expense of this time period in advance, otherwise, then be the back deduction.
The mode of chargeing is to multiply by the time that the bid ranking district of this information in result of page searching occur according to the unit time price bidding amount of money to count the expense of getting, the time that bid ranking district in the result of page searching occurs is meant, any moment in this time period, as long as the desired search key of search, this client's bid ranking information appears in the bid ranking district of capital in result of page searching, but not necessarily the people that has all the time in this time period is searching for desired key word.
The 7th step
With reference to figure 1, the searching request of searching system response search subscriber is accepted the search key that search subscriber is submitted to, begins retrieval then.This system is a searching system based on database, and multiple implementation is arranged, and can use JDBC or ODBC and JSP, and the mode that language such as PHP combine realizes retrieval, also can develop corresponding software and support this retrieval.
The key word of the correspondence of depositing at first can the retrieval ordering result database of having been passed through by the keeper's audit sequencing information of bidding sends to the result of page searching generation system with these information then.
Searching system can send request to search server then, retrieves the corresponding Search Results of key word on internet, and this result is sent to page generation system
In this example, if the key word of search subscriber input is " translation company ", then three ranking results information of being passed through by audit and the Search Results on the internet thereof will be sent to page generation system.
The 8th step
Utilize the results page generation system, this system is an automatic webpage generator program, Search Results and the bid ranking result in the 7th step can be integrated, and generates the final result of page searching that comprises the bid ranking district, offers the search engine user.
Claims (10)
1. the unit time price bidding ranking method of a relevant search engine, it is characterized in that, sort for the unit time price bidding amount of money of its bid ranking information setting according to the bid ranking client, multiply by the time computational costs that this information occurs in the bid ranking district of result of page searching according to the unit time price bidding amount of money, and from client's account, deduct this expense automatically, it may further comprise the steps:
1) by client's bid ranking information input editing system, the client who participates in bid ranking is with its input of bid ranking information and submission;
2) not examining the bid ranking information that the bid ranking information storage system submits the client to temporarily leaves in the bid ranking information database of not audit;
3) whether auditing system audit client bid ranking information closes rule, submits to ordering system to sort if close rule;
4) ordering system obtains the bid ranking information of closing rule that auditing system provides, the information of existing corresponding key word in these information and the ranking results database is sorted together, then new ranking results is deposited in the ranking results database, replaces original data; If there is not corresponding keyword message in the ranking results database, then only will sort from the bid ranking information of closing rule that auditing system obtains gets final product, and ranking results is deposited in the ranking results database then;
5) to just depositing information in the ranking results database in, if search for the key word of its setting, this information that can occur in the bid ranking district of result of page searching, then charge system begins its charging, charge system is deducted the expense of a bid ranking automatically every a period of time of setting from client's account;
6) searching request of searching system response search engine user proposition, from the ranking results database, extract the sequencing information of corresponding its search key, send to page generation system, the search result information that extracts upward corresponding its search key of internet simultaneously from the internet search server system sends to page generation system;
7) utilize the result of page searching generation system, the Search Results in the 6th step and the ranking results of bidding are integrated, generate the result of page searching that finally comprises the bid ranking district, send to search requestor.
2. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1 is characterized in that search engine can be any input key word, and the mode of obtaining Search Results after the submission is carried out the computer network system of information searching.
3. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1 is characterized in that the unit interval is a generalized concept, can be that per second or per minute, hour, day, month also can be every certain time periods, such as per 9 days.
4. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1, it is characterized in that, the unit time price bidding amount of money be meant the bid ranking client for this information can be in Search Results the bid ranking district be ready each unit interval of occurring the expense paid.
5. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1, it is characterized in that, the bid ranking district is meant one or a few zone in result of page searching, show that in this zone this zone can be at the upper and lower, left and right of the page, middle diverse location by the bid ranking information of bidding regularly arranged.
6. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1, it is characterized in that, the time that bid ranking district in result of page searching occurs is meant, any moment in this time period, as long as the desired search key of search, this client's bid ranking information appears in the bid ranking district of capital in result of page searching, but does not require that all must there be the people in each moment in this time period at the desired key word of search.
7. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1 is characterized in that client's account can be client's a bank account, also can be the account that can play other form of payment effect.
8. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1, it is characterized in that, during charge system deduction bid ranking expense, can deduct in advance also and can deduct later on, so-called pre-deduction was meant before some time periods, deduct the bid ranking expense of this time period in advance, otherwise, then be the back deduction.
9. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1, it is characterized in that, whether auditing system audit client's bid ranking information closes rule is meant, can the account funds in audit client's the bid ranking information enough pay its bid ranking expense, whether suitable, not illegal with audit bid ranking information, whether the fund of perhaps only examining among the account enough pays its bid ranking expense, whether suitable, not illegal if not examining bid ranking information.
10. the unit time price bidding ranking method of a kind of relevant search engine according to claim 1, it is characterized in that, each key word all has an initial bid amount, promptly be the minimum bid amount of money of this key word, the initial bid amount of each key word can be according to each account's that independently bids key word quantity, relevance between the key word, the searched frequency of key word, the industry characteristic of key word is set at difference, and the initial bid amount initial bid amount of all key words identical or same account that also can set all key words of account is identical.
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| CNA2006100572701A CN101034453A (en) | 2006-03-10 | 2006-03-10 | Unit time price bidding ranking method related to search engine |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103902719A (en) * | 2014-04-10 | 2014-07-02 | 北京博雅立方科技有限公司 | Determination method and device for promoting information goal rank |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103902719A (en) * | 2014-04-10 | 2014-07-02 | 北京博雅立方科技有限公司 | Determination method and device for promoting information goal rank |
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