CN111681046A - Mobile terminal network bidding popularization method and system - Google Patents
Mobile terminal network bidding popularization method and system Download PDFInfo
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Abstract
The invention provides a mobile terminal network bidding popularization method and system. The mobile terminal network bidding popularization method comprises the following steps: s1, putting the prepared advertisements of the enterprises, and checking whether the keywords in the advertisements are qualified; s2, recording the advertisement information released by the enterprises in S1 in real time; s3, ranking all the advertisement information of S2 in real time according to a preset ranking rule, and feeding the ranking information back to enterprises in real time; and S4, carrying out hierarchical promotion according to the ranking in the S3. The mobile terminal network bidding popularization method and system provided by the invention effectively ensure the uniqueness of the advertisement position, and the simultaneous putting of a plurality of advertisements in one advertisement position can not occur, so that the enterprises obtaining the advertisement position can obtain the maximum benefit.
Description
Technical Field
The invention relates to the technical field of network bidding popularization, in particular to a mobile terminal network bidding popularization method and system.
Background
With the widespread use of computer and internet technology, more and more users choose e-commerce as part of their own live shopping. Meanwhile, many new technical business fields different from the conventional industry are gradually developed along with the rapid development of the internet. Among them, the network advertisement trading system is one of them.
The working principle of the network advertisement transaction system is as follows: the web page of a certain portal site provides advertisement positions to display advertisement services, when the user opens the web page of the portal site, the portal site conducts bidding auction on the advertisement positions on the web page visited by the user on a network advertisement trading system, different merchants can conduct bidding according to the specific conditions of the portal site, the highest bidder obtains the display opportunities of the advertisement positions, and the bid winning price of the bidding is the price with the second highest bid price.
The bidding popularization is to charge according to the access number of potential users brought to a website owner, no client accesses and no charge is made, the popularization force and the fund investment can be flexibly controlled, but the existing bidding popularization rules are sorted according to the price, the advertisements with the same price can be randomly played circularly or downwards decreased to reduce the arranged number, and thus the rank obtained by an enterprise cannot achieve the desired result.
Therefore, it is necessary to provide a method and a system for promoting mobile network bidding to solve the above technical problems.
Disclosure of Invention
The invention provides a mobile terminal network bidding popularization method and system, which solve the problems that the existing bidding popularization rules are sorted according to the price, advertisements with the same price can be randomly played circularly or downwards decreased to reduce the number of arrangement, and the rank obtained by an enterprise cannot achieve the desired result.
In order to solve the above technical problem, the method for promoting the network bidding at the mobile terminal provided by the invention is characterized by comprising the following steps:
s1, putting the prepared advertisements of the enterprises, and checking whether the keywords in the advertisements are qualified;
s2, recording the advertisement information released by the enterprises in S1 in real time;
s3, ranking all the advertisement information of S2 in real time according to a preset ranking rule, and feeding the ranking information back to enterprises in real time;
and S4, carrying out hierarchical promotion according to the ranking in the S3.
Preferably, the number of the keywords in S1 is not limited, and the examination is compared with the sensitive vocabulary in the database, and if the advertisement corresponding to the keyword with the sensitive vocabulary does not allow to be delivered, the advertisement corresponding to the keyword without the sensitive vocabulary does not allow to be delivered.
Preferably, in S2, the advertisement delivered by the enterprise is recorded in real time, and the corresponding user ID, advertisement information and advertisement release time when the enterprise delivers the advertisement are recorded.
Preferably, in S3, the advertisement information recorded in S2 is settled, and ranked according to a predetermined ranking rule, where the ranking rule is: the bids for the advertisements placed by the enterprise are ranked in a high-to-low manner.
Preferably, the popularization rule in S4 is: and carrying out hierarchical promotion according to the ranking from high to low according to the bid price of the advertisement put by the enterprise.
Preferably, the popularization rule in S4 is: if the prices of two or more advertisements are the same, sequencing is carried out according to the order of the bidding time of the advertisements, the first advertisement is selected for promotion, and the rest advertisements are not promoted; if the prices of two or more advertisements are the same and the bidding time of the advertisements is also the same, sorting is carried out from high to low according to the access amount, the first advertisement is selected for promotion, and the rest advertisements are not promoted.
A bidding popularization system of a mobile terminal network bidding popularization method comprises the following steps:
the advertisement publishing module: the advertisement delivery system is used for delivering advertisements which need to be promoted by enterprises;
a recording module: the system is used for recording the publishing ID of the advertisement, the publishing information of the advertisement, the publishing time of the advertisement and the bid information of the advertisement which are required to be promoted by an enterprise in real time;
a sorting module: the system comprises a real-name system ranking module, a real-name system ranking module and a real-name system ranking module, wherein the real-name system ranking module is used for performing real-name system ranking on bid information of advertisements which need to be promoted by enterprises;
a popularization module: the method is used for promoting the ranks of the advertisements which need to be promoted by the enterprises in a grading way.
Preferably, the advertisement publishing module comprises:
a keyword input unit: the system is used for inputting corresponding keywords according to the content of the advertisement issued by the enterprise and establishing a corresponding link relation with a search engine of the website;
a keyword classification unit: classifying the input keywords by the enterprise;
a keyword attribute unit: and selecting a promotion word for the commodity according to the attribute information of the related keyword, and acquiring the current attribute information of the promotion word.
Preferably, the recording module includes:
an issue ID recording unit: recording the network ID issued by the same user or a plurality of different users;
an advertisement information recording unit: the method is used for recording the advertisement information issued by the same user or a plurality of different users;
a release time recording unit: the time at which the advertisement was published for the same user or for a plurality of different users is recorded.
Preferably, the sorting module includes:
bidding unit: the system is used for bidding on the promotion words according to the current attribute information of the promotion words where the keywords are located and displaying the commodities according to the promotion words;
a processing settlement unit: settling the price information of the promotion word in which the keyword is positioned within unit time, wherein the settlement period is 1 day;
a statistic unit: counting the price information of the promotion word in which the keyword is positioned, and displaying the price information;
a ranking unit: the order of the display prices according to the height is as follows: the information with high bid price is arranged before the information with low bid price, and if the bid price is the same, the information is sorted from high to low according to the bidding time of the bidding information.
Compared with the related technology, the method and the system for popularizing the mobile terminal network bidding provided by the invention have the following beneficial effects: the invention provides a mobile terminal network bidding popularization method and system, which are characterized in that an advertisement prepared by an enterprise is launched, whether a keyword in the advertisement is qualified or not is checked, the number of the keyword is not limited, the keyword is checked and compared with a sensitive vocabulary in a database, if the advertisement corresponding to the keyword with the sensitive vocabulary does not allow launching, the advertisement corresponding to the keyword without the sensitive vocabulary allows launching; recording the advertisements put by the enterprises in real time, and recording the corresponding user ID, advertisement information and advertisement release time when the enterprises put the advertisements; the method comprises the steps of ranking all advertisement information in real time according to a preset ranking rule, feeding the ranking information back to enterprises in real time, settling accounts for the recorded advertisement information, ranking according to the preset ranking rule and promoting in a grading mode, if the prices of two or more advertisements are the same, sequencing according to the sequence of the bidding time of the advertisements, taking the first advertisement for promotion, and not promoting the others, if the prices of two or more advertisements are the same, the bidding time of the advertisements is also the same, sequencing from high to low according to the access amount, taking the first advertisement for promotion, and not promoting the others.
Drawings
Fig. 1 is a schematic block diagram of a method and a system for bidding and promoting a mobile terminal network according to the present invention;
FIG. 2 is a functional block diagram of the advertising module shown in FIG. 1;
FIG. 3 is a functional block diagram of the recording module shown in FIG. 1;
FIG. 4 is a functional block diagram of the sequencing module shown in FIG. 1.
Detailed Description
The invention is further described with reference to the following figures and embodiments.
Please refer to fig. 1-4.
The invention provides a mobile terminal network bidding popularization method and a mobile terminal network bidding popularization system, which comprise the following steps:
s1, putting the prepared advertisements of the enterprises, and checking whether the keywords in the advertisements are qualified;
s2, recording the advertisement information released by the enterprises in S1 in real time;
s3, ranking all the advertisement information of S2 in real time according to a preset ranking rule, and feeding the ranking information back to enterprises in real time;
and S4, carrying out hierarchical promotion according to the ranking in the S3.
The bidding promotion ranking is completely charged according to the access number of potential users brought to the enterprise, no client clicks to access without charge, namely a CPC mode, the enterprise can flexibly control the promotion force and the capital investment, the return on investment is the highest, and therefore, the great benefit is obtained with low cost and short time.
The number of the keywords in S1 is not limited, and the examination is compared with the sensitive vocabulary in the database, and if the advertisement corresponding to the keyword with the sensitive vocabulary does not allow to be delivered, the advertisement corresponding to the keyword without the sensitive vocabulary does not allow to be delivered.
In S2, the advertisements delivered by the enterprise are recorded in real time, and the corresponding user ID, advertisement information, and advertisement release time when the enterprise delivers the advertisements are recorded.
In the step S3, the advertisement information recorded in the step S2 is settled, and the advertisement information is ranked according to a predetermined ranking rule, where the ranking rule is as follows: the bids for the advertisements placed by the enterprise are ranked in a high-to-low manner.
Popularizing rules in the S4: and carrying out hierarchical promotion according to the ranking from high to low according to the bid price of the advertisement put by the enterprise.
Popularizing rules in the S4: if the prices of two or more advertisements are the same, sequencing is carried out according to the order of the bidding time of the advertisements, the first advertisement is selected for promotion, and the rest advertisements are not promoted; if the prices of two or more advertisements are the same and the bidding time of the advertisements is also the same, sorting is carried out from high to low according to the access amount, the first advertisement is selected for promotion, and the rest advertisements are not promoted.
The invention also provides a bidding popularization system of the mobile terminal network bidding popularization method, which comprises the following steps:
the advertisement publishing module: the advertisement delivery system is used for delivering advertisements which need to be promoted by enterprises;
a recording module: the system is used for recording the publishing ID of the advertisement, the publishing information of the advertisement, the publishing time of the advertisement and the bid information of the advertisement which are required to be promoted by an enterprise in real time;
a sorting module: the system comprises a real-name system ranking module, a real-name system ranking module and a real-name system ranking module, wherein the real-name system ranking module is used for performing real-name system ranking on bid information of advertisements which need to be promoted by enterprises;
a popularization module: the method is used for promoting the ranks of the advertisements which need to be promoted by the enterprises in a grading way.
The advertisement publishing module comprises:
a keyword input unit: the system is used for inputting corresponding keywords according to the content of the advertisement issued by the enterprise and establishing a corresponding link relation with a search engine of the website;
a keyword classification unit: classifying the input keywords by the enterprise;
a keyword attribute unit: and selecting a promotion word for the commodity according to the attribute information of the related keyword, and acquiring the current attribute information of the promotion word.
The recording module includes:
an issue ID recording unit: recording the network ID issued by the same user or a plurality of different users;
an advertisement information recording unit: the method is used for recording the advertisement information issued by the same user or a plurality of different users;
a release time recording unit: the time at which the advertisement was published for the same user or for a plurality of different users is recorded.
The sorting module comprises:
bidding unit: the system is used for bidding on the promotion words according to the current attribute information of the promotion words where the keywords are located and displaying the commodities according to the promotion words;
a processing settlement unit: settling the price information of the promotion word in which the keyword is positioned within unit time, wherein the settlement period is 1 day;
a statistic unit: counting the price information of the promotion word in which the keyword is positioned, and displaying the price information;
a ranking unit: the order of the display prices according to the height is as follows: the information with high bid price is arranged before the information with low bid price, and if the bid price is the same, the information is sorted from high to low according to the bidding time of the bidding information.
The working principle of the mobile terminal network bidding popularization method and system provided by the invention is as follows:
s1, delivering the advertisements prepared by the enterprises, checking whether the keywords in the advertisements are qualified or not, and checking whether the number of the keywords is not limited, wherein the checking is compared with the sensitive words in the database, and if the advertisements corresponding to the keywords of the sensitive words do not allow delivery, the advertisements corresponding to the keywords of the sensitive words do not exist are allowed to be delivered;
s2, recording the advertisements delivered by the enterprises in real time, and recording the corresponding user ID, advertisement information and advertisement release time when the enterprises deliver the advertisements;
s3, ranking all the advertisement information of S2 in real time according to a preset ranking rule, feeding the ranking information back to the enterprise in real time, settling the advertisement information recorded in S2, and ranking according to the preset ranking rule, wherein the ranking rule is as follows: ranking according to the bid price of the advertisement released by the enterprise from high to low, and carrying out hierarchical promotion, if the prices of two or more advertisements are the same, sequencing according to the order of the bid time of the advertisements, and if the prices of two or more advertisements are the same and the bid time of the advertisements is also the same, sequencing according to the access amount from high to low;
and S4, carrying out hierarchical promotion according to the ranking in S3, carrying out hierarchical promotion according to the bidding price of the advertisements put by the enterprises in a high-to-low mode, if the prices of two or more advertisements are the same, sequencing according to the sequence of the bidding time of the advertisements, taking the first advertisement for promotion, and not carrying out other promotion, if the prices of two or more advertisements are the same and the bidding time of the advertisements is also the same, sequencing according to the access amount in a high-to-low mode, taking the first advertisement for promotion, and not carrying out other promotion.
The mobile terminal network bidding popularization method and the mobile terminal network bidding popularization system provided by the invention have the advantages that through putting the advertisements prepared by enterprises, whether the keywords in the advertisements are qualified or not is checked, the number of the keywords is not limited, the checking is compared with the sensitive words in the database, if the advertisements corresponding to the keywords of the sensitive words do not allow putting, the advertisements corresponding to the keywords of the sensitive words do not exist are allowed to be put; recording the advertisements put by the enterprises in real time, and recording the corresponding user ID, advertisement information and advertisement release time when the enterprises put the advertisements; the method comprises the steps of ranking all advertisement information in real time according to a preset ranking rule, feeding the ranking information back to enterprises in real time, settling accounts for the recorded advertisement information, ranking according to the preset ranking rule and promoting in a grading mode, if the prices of two or more advertisements are the same, sequencing according to the sequence of the bidding time of the advertisements, taking the first advertisement for promotion, and not promoting the others, if the prices of two or more advertisements are the same, the bidding time of the advertisements is also the same, sequencing from high to low according to the access amount, taking the first advertisement for promotion, and not promoting the others.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. A mobile terminal network bidding popularization method is characterized by comprising the following steps:
s1, putting the prepared advertisements of the enterprises, and checking whether the keywords in the advertisements are qualified;
s2, recording the advertisement information released by the enterprises in S1 in real time;
s3, ranking all the advertisement information of S2 in real time according to a preset ranking rule, and feeding the ranking information back to enterprises in real time;
and S4, carrying out hierarchical promotion according to the ranking in the S3.
2. The mobile terminal network bidding popularization method according to claim 1, wherein the number of the keywords in S1 is not limited, and the examination is compared with the sensitive vocabulary in the database, and if the advertisement corresponding to the keyword with the sensitive vocabulary does not allow the advertisement to be delivered, the advertisement corresponding to the keyword without the sensitive vocabulary will allow the advertisement to be delivered.
3. The method for promoting mobile terminal network bidding according to claim 1, wherein in S2, the delivered advertisement of the enterprise is recorded in real time, and the corresponding user ID, advertisement information and advertisement release time when the enterprise delivers the advertisement are recorded.
4. The method for promoting bidding of mobile terminal network according to claim 1, wherein the advertisement information recorded in S2 is settled in S3, and is ranked according to a predetermined ranking rule, wherein the ranking rule is: the bids for the advertisements placed by the enterprise are ranked in a high-to-low manner.
5. The method according to claim 1, wherein the promotion rule in S4 is: and carrying out hierarchical promotion according to the ranking from high to low according to the bid price of the advertisement put by the enterprise.
6. The method according to claim 1, wherein the promotion rule in S4 is: if the prices of two or more advertisements are the same, sequencing is carried out according to the order of the bidding time of the advertisements, the first advertisement is selected for promotion, and the rest advertisements are not promoted; if the prices of two or more advertisements are the same and the bidding time of the advertisements is also the same, sorting is carried out from high to low according to the access amount, the first advertisement is selected for promotion, and the rest advertisements are not promoted.
7. A bidding promotion system based on the mobile-side network bidding promotion method according to any one of claims 1 to 6, comprising:
the advertisement publishing module: the advertisement delivery system is used for delivering advertisements which need to be promoted by enterprises;
a recording module: the system is used for recording the publishing ID of the advertisement, the publishing information of the advertisement, the publishing time of the advertisement and the bid information of the advertisement which are required to be promoted by an enterprise in real time;
a sorting module: the system comprises a real-name system ranking module, a real-name system ranking module and a real-name system ranking module, wherein the real-name system ranking module is used for performing real-name system ranking on bid information of advertisements which need to be promoted by enterprises;
a popularization module: the method is used for promoting the ranks of the advertisements which need to be promoted by the enterprises in a grading way.
8. The bidding popularization system of the mobile-side network bidding popularization method according to claim 7, wherein the advertisement distribution module comprises:
a keyword input unit: the system is used for inputting corresponding keywords according to the content of the advertisement issued by the enterprise and establishing a corresponding link relation with a search engine of the website;
a keyword classification unit: classifying the input keywords by the enterprise;
a keyword attribute unit: and selecting a promotion word for the commodity according to the attribute information of the related keyword, and acquiring the current attribute information of the promotion word.
9. The bidding popularization system of the mobile-side network bidding popularization method according to claim 7, wherein the recording module comprises:
an issue ID recording unit: recording the network ID issued by the same user or a plurality of different users;
an advertisement information recording unit: the method is used for recording the advertisement information issued by the same user or a plurality of different users;
a release time recording unit: the time at which the advertisement was published for the same user or for a plurality of different users is recorded.
10. The bidding promoting system of the mobile-side network bidding promoting method according to claim 7, wherein the ranking module comprises:
bidding unit: the system is used for bidding on the promotion words according to the current attribute information of the promotion words where the keywords are located and displaying the commodities according to the promotion words;
a processing settlement unit: settling the price information of the promotion word in which the keyword is positioned within unit time, wherein the settlement period is 1 day;
a statistic unit: counting the price information of the promotion word in which the keyword is positioned, and displaying the price information;
a ranking unit: the order of the display prices according to the height is as follows: the information with high bid price is arranged before the information with low bid price, and if the bid price is the same, the information is sorted from high to low according to the bidding time of the bidding information.
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