CN105184620A - Real-time internet advertisement bidding system based on multi-dimensional data - Google Patents
Real-time internet advertisement bidding system based on multi-dimensional data Download PDFInfo
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- CN105184620A CN105184620A CN201510725185.7A CN201510725185A CN105184620A CN 105184620 A CN105184620 A CN 105184620A CN 201510725185 A CN201510725185 A CN 201510725185A CN 105184620 A CN105184620 A CN 105184620A
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Abstract
The invention relates to a real-time internet advertisement bidding system based on multi-dimensional data. The system comprises an advertisement data unit, a multi-dimensional data server, an advertisement pushing unit, an advertisement bidding center and an information storage server, wherein the advertisement data unit is used for receiving and storing advertisement and related data provided by an advertiser, the multi-dimensional data server is used for storing multi-dimensional attribute data information of a user browsing a website, the advertisement pushing unit is used for displaying the advertisement provided by the advertiser on a user interface, the advertisement bidding center is used for carrying out bidding sorting on users conforming to the multi-dimensional attribute information of the users, and sending the bidding sorting result to the advertisement pushing unit, and the information storage server is used for storing the bidding sorting results sequenced by the advertisement bidding center, thus facilitating the use of next development of bidding sorting. The real-time internet advertisement bidding system disclosed by the invention has the beneficial effects of providing the real-time internet advertisement bidding system based on multi-dimensional data, which has high efficiency, wide range and strong pertinence.
Description
Technical field
The present invention relates to a kind of Internet advertising real time bid system based on multidimensional data.
Background technology
Along with the widespread use of computing machine and Internet technology, increasing user selects ecommerce as a part for life shopping of controlling oneself.Meanwhile, many new technology business scopes being different from traditional industries also grow up gradually along with the fast development of internet.Wherein, web advertisement transaction system is exactly one of them.The development in Internet advertising market is very fast, the current mode by internet and computing machine input advertisement mainly comprises following several: 1, common internet page ad, refer to the various advertisements that website orientation business shows on the Webpage of oneself, comprise the advertisement of writings and image form, these advertisements are presented at the ad-hoc location of the page, become a part for webpage, but it doesn't matter with the theme of webpage and content; 2, with web page contents relevant advertisements, advertising agent can capture and the content of analyzing web page, and demonstrates advertisement link in the appropriate location of webpage, has good correlativity or specific aim in these advertisements and webpage; 3, result of page searching relevant advertisements, after referring to that user inputs the keyword that will inquire about, search engine produces a Query Result page and is shown to user, in this Query Result page, search engine produces a Query Result page and is shown to user, in this Query Result page, search engine can at the head of Search Results or sidepiece insertion of advertising (comprising advertisement link).
The principle of work of web advertisement transaction system is: display advertisement service is carried out in the serve ads on Web pages periodical position of a certain portal website, when user is opening the webpage of this portal website, price auction is carried out in advertisement periodical position on the webpage that user then accesses by this portal website in web advertisement transaction system, different businessmans can bid respectively according to the concrete condition of portal website, highest bidder obtains the display machine meeting of this advertisement periodical position, and the tender price that this time the is bidded price that to be bid second high.
At present, the advertisement commercial city on market advertisement is authorized advertisement bidding commission merchant agency to bid, thus obtain the chance of display advertisement on network.Require information because each advertisement agency commercial city sets unit price restriction that each advertisement once bids and throws in, such as, certain advertisement only carries out showing for the user of a specific region, every day requires to throw in fixing amount etc.Like this, just there will be an advertisement bidding commission merchant and can act on behalf of a lot of gray multiple advertisements.But, because the time of bidding is short, generally only has a few tens of milliseconds, and display machine meeting enormous amount, advertisement bidding commission merchant has no time each advertisement bidding of reasonable arrangement, will cause like this advertisement that has in a short time injected volume just reached the total input requirement on the same day, and some advertisements one day soon at the end of just only thrown in sub-fraction, like this, have a strong impact on the bandwagon effect of advertisement, thus greatly have impact on gray interests, and cannot control advertisement putting cost.
Summary of the invention
In view of the above-mentioned problems in the prior art, fundamental purpose of the present invention is to address the deficiencies of the prior art, and the invention provides the Internet advertising real time bid system based on multidimensional data that a kind of efficiency is high, scope is wide and with strong points.
The invention provides a kind of Internet advertising real time bid system based on multidimensional data, comprising:
Ad data unit, for receiving and storing the advertisement and related data that advertiser provides, described ad data unit comprises MIM message input module and data memory module, described MIM message input module is for the advertisement that receives advertiser and provide and related data, described related data comprises stereotactic conditions and price, described data memory module is connected with described MIM message input module and carries out data interaction, for storing described advertisement and related data;
Multidimensional data server, for storing the multidimensional property data message of the user browsing webpage, described multidimensional data server comprises operator PC and holds module and operator's mobile terminal module, described operator PC is held module to be used for storage of the Internet user and is held the first multidimensional property data message of accessing by operator PC, and described operator mobile terminal module is used for the second multidimensional property data message that storage of the Internet user is accessed by operator mobile terminal;
Advertisement pushing unit, for advertising display that advertiser is provided to user interface, described advertisement pushing unit comprises advertising matches module and advertising display module, described advertising matches module is used for the ranking results of bidding obtained according to the user center of bidding, webpage user browsed mates with corresponding elemental user unit, described advertising display module is connected with described advertising matches module and carries out data interaction, matching result according to described advertising matches module extracts corresponding advertisement from ad data unit, and be shown in the webpage that user browses,
Advertisement bidding center, be connected with described multidimensional data server and advertisement pushing unit and carry out data interaction, described stereotactic conditions is divided and takes elemental user unit, and bid to the elemental user unit conformed to the multidimensional property information of user and sort, and ranking results of bidding sends into described advertisement pushing unit;
Information storage server, is connected with described advertisement bidding center, for storing the ranking results of bidding after the sequence of described advertisement bidding center, uses to carry out next time when bidding sequence.
Optionally, also comprise statistic unit, described statistic unit is connected with described advertisement pushing unit and carries out data interaction, and it is for recording the displaying relevant information of advertisement and add up.
Optionally, also comprise advertisement predicting unit, described advertisement predicting unit is connected with described advertisement pushing unit with ad data unit respectively, each described advertiser for receiving according to described ad data unit carries out the advertising data information needing in the schedule time after the advertising message prediction current time of throwing in carry out showing, and this advertising data information is fed back to described advertisement pushing unit, described advertisement pushing unit pushes in conjunction with this advertising data information.
Optionally, described advertisement bidding center comprises stereotactic conditions and divides module, screens module and order module of bidding, described stereotactic conditions divides module and is used for dividing the stereotactic conditions of advertiser's setting, obtain each elemental user unit, described screening module is used for filtering out according to the multidimensional property data message of described user the elemental user unit conformed to it when user browses webpage, described order module of bidding is connected with described screening module and carries out data interaction, and the elemental user unit filtered out the price arranged according to advertiser is bidded sequence.
The present invention has the following advantages and beneficial effect: the invention provides a kind of Internet advertising real time bid system based on multidimensional data, stereotactic conditions can be subdivided into elemental user unit, and filter out the elemental user unit conformed to the attribute information of user and bid, therefore advertiser can select the input of the nearly advertisement of customer group pointedly, improves the accuracy of advertisement putting and efficient; The present invention simultaneously also can throw in arbitrary advertisement form for all users, therefore expands the scope of application, and then saves the cost that advertisement is thrown in by enterprise, thus improves the fund utilization ratio of enterprise, adds the competitive power in market.
Accompanying drawing explanation
Fig. 1 is the structural representation of the Internet advertising real time bid system based on multidimensional data of the present invention.
Embodiment
The present invention is further illustrated with specific embodiment below with reference to accompanying drawings.
As shown in Figure 1: a kind of Internet advertising real time bid system based on multidimensional data of the embodiment of the present invention, comprise ad data unit 100, multidimensional data server 200, advertisement pushing unit 300, advertisement bidding center 400 and information storage server 500, described ad data unit is for receiving and storing the advertisement and related data that advertiser provides, described ad data unit comprises MIM message input module and data memory module, described MIM message input module is for the advertisement that receives advertiser and provide and related data, described related data comprises stereotactic conditions and price, described data memory module is connected with described MIM message input module and carries out data interaction, for storing described advertisement and related data, described multidimensional data server, for storing the multidimensional property data message of the user browsing webpage, described multidimensional data server comprises operator PC and holds module and operator's mobile terminal module, described operator PC is held module to be used for storage of the Internet user and is held the first multidimensional property data message of accessing by operator PC, and described operator mobile terminal module is used for the second multidimensional property data message that storage of the Internet user is accessed by operator mobile terminal, described advertisement pushing unit for advertising display that advertiser is provided to user interface, described advertisement pushing unit comprises advertising matches module and advertising display module, described advertising matches module is used for the ranking results of bidding obtained according to the user center of bidding, webpage user browsed mates with corresponding elemental user unit, described advertising display module is connected with described advertising matches module and carries out data interaction, matching result according to described advertising matches module extracts corresponding advertisement from ad data unit, and be shown in the webpage that user browses, described advertisement bidding center is connected with described multidimensional data server and advertisement pushing unit and carries out data interaction, described stereotactic conditions is divided and takes elemental user unit, and bid to the elemental user unit conformed to the multidimensional property information of user and sort, and ranking results of bidding sends into described advertisement pushing unit, described information storage server is connected with described advertisement bidding center, for storing the ranking results of bidding after the sequence of described advertisement bidding center, uses to carry out next time when bidding sequence, a kind of Internet advertising real time bid system based on multidimensional data provided by the invention, stereotactic conditions can be subdivided into elemental user unit, and filter out the elemental user unit conformed to the attribute information of user and bid, therefore advertiser can select the input of the nearly advertisement of customer group pointedly, improves the accuracy of advertisement putting and efficient, the present invention simultaneously also can throw in arbitrary advertisement form for all users, therefore expands the scope of application, and then saves the cost that advertisement is thrown in by enterprise, thus improves the fund utilization ratio of enterprise, adds the competitive power in market.
As the preferred implementation of above-described embodiment, also comprise statistic unit 600, described statistic unit is connected with described advertisement pushing unit and carries out data interaction, and it is for recording the displaying relevant information of advertisement and add up.
As the preferred implementation of above-described embodiment, also comprise advertisement predicting unit 700, described advertisement predicting unit is connected with described advertisement pushing unit with ad data unit respectively, each described advertiser for receiving according to described ad data unit carries out the advertising data information needing in the schedule time after the advertising message prediction current time of throwing in carry out showing, and this advertising data information is fed back to described advertisement pushing unit, described advertisement pushing unit pushes in conjunction with this advertising data information.
As the preferred implementation of above-described embodiment, described advertisement bidding center comprises stereotactic conditions and divides module, screening module and order module of bidding, described stereotactic conditions divides module and is used for dividing the stereotactic conditions of advertiser's setting, obtain each elemental user unit, described screening module is used for filtering out according to the multidimensional property data message of described user the elemental user unit conformed to it when user browses webpage, described order module of bidding is connected with described screening module and carries out data interaction, the elemental user unit filtered out the price arranged according to advertiser is bidded sequence.
Last it is noted that above-described each embodiment is only for illustration of technical scheme of the present invention, be not intended to limit; Although with reference to previous embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in previous embodiment, or to wherein partly or entirely technical characteristic carry out equivalent replacement; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the scope of various embodiments of the present invention technical scheme.
Claims (4)
1., based on an Internet advertising real time bid system for multidimensional data, it is characterized in that: comprising:
Ad data unit, for receiving and storing the advertisement and related data that advertiser provides, described ad data unit comprises MIM message input module and data memory module, described MIM message input module is for the advertisement that receives advertiser and provide and related data, described related data comprises stereotactic conditions and price, described data memory module is connected with described MIM message input module and carries out data interaction, for storing described advertisement and related data;
Multidimensional data server, for storing the multidimensional property data message of the user browsing webpage, described multidimensional data server comprises operator PC and holds module and operator's mobile terminal module, described operator PC is held module to be used for storage of the Internet user and is held the first multidimensional property data message of accessing by operator PC, and described operator mobile terminal module is used for the second multidimensional property data message that storage of the Internet user is accessed by operator mobile terminal;
Advertisement pushing unit, for advertising display that advertiser is provided to user interface, described advertisement pushing unit comprises advertising matches module and advertising display module, described advertising matches module is used for the ranking results of bidding obtained according to the user center of bidding, webpage user browsed mates with corresponding elemental user unit, described advertising display module is connected with described advertising matches module and carries out data interaction, matching result according to described advertising matches module extracts corresponding advertisement from ad data unit, and be shown in the webpage that user browses,
Advertisement bidding center, be connected with described multidimensional data server and advertisement pushing unit and carry out data interaction, described stereotactic conditions is divided and takes elemental user unit, and bid to the elemental user unit conformed to the multidimensional property information of user and sort, and ranking results of bidding sends into described advertisement pushing unit;
Information storage server, is connected with described advertisement bidding center, for storing the ranking results of bidding after the sequence of described advertisement bidding center, uses to carry out next time when bidding sequence.
2. the Internet advertising real time bid system based on multidimensional data according to claim 1, it is characterized in that, also comprise statistic unit, described statistic unit is connected with described advertisement pushing unit and carries out data interaction, and it is for recording the displaying relevant information of advertisement and add up.
3. the Internet advertising real time bid system based on multidimensional data according to claim 1, it is characterized in that, also comprise advertisement predicting unit, described advertisement predicting unit is connected with described advertisement pushing unit with ad data unit respectively, each described advertiser for receiving according to described ad data unit carries out the advertising data information needing in the schedule time after the advertising message prediction current time of throwing in carry out showing, and this advertising data information is fed back to described advertisement pushing unit, described advertisement pushing unit pushes in conjunction with this advertising data information.
4. the Internet advertising real time bid system based on multidimensional data according to claim 1, it is characterized in that, described advertisement bidding center comprises:
Stereotactic conditions divides module, divides, obtain each elemental user unit for the stereotactic conditions arranged advertiser;
Screening module, filters out the elemental user unit conformed to it for the multidimensional property data message when user browses webpage according to described user;
To bid order module, be connected and carry out data interaction with described screening module, the elemental user unit filtered out the price arranged according to advertiser is bidded sequence.
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| CN201510725185.7A CN105184620A (en) | 2015-10-29 | 2015-10-29 | Real-time internet advertisement bidding system based on multi-dimensional data |
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| CN201510725185.7A CN105184620A (en) | 2015-10-29 | 2015-10-29 | Real-time internet advertisement bidding system based on multi-dimensional data |
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| CN105825394A (en) * | 2016-03-11 | 2016-08-03 | 合网络技术（北京）有限公司 | Video advertisement combination bidding method and system |
| CN107844995A (en) * | 2017-11-15 | 2018-03-27 | 中国联合网络通信集团有限公司 | Advertisement placement method, advertisement transaction platform and advertisement delivery system |
| CN111681046A (en) * | 2020-06-02 | 2020-09-18 | 苏州远迪网络科技有限公司 | Mobile terminal network bidding popularization method and system |
| CN112396467A (en) * | 2020-11-30 | 2021-02-23 | 武汉星辰文汇科技有限公司 | Operator DSP (digital Signal processor) support system and method based on big data |
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