JP5156058B2 - 広告を変更するためにepgデータベースを利用するシステム及び方法 - Google Patents
広告を変更するためにepgデータベースを利用するシステム及び方法 Download PDFInfo
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- JP5156058B2 JP5156058B2 JP2010155245A JP2010155245A JP5156058B2 JP 5156058 B2 JP5156058 B2 JP 5156058B2 JP 2010155245 A JP2010155245 A JP 2010155245A JP 2010155245 A JP2010155245 A JP 2010155245A JP 5156058 B2 JP5156058 B2 JP 5156058B2
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Description
本発明は、電子プログラム・ガイド(EPG)の広告を受信しかつ表示することに関する。より特定的には、この発明は、広告情報を変更するためにEPGデータベースに記憶されたデータを利用するシステム及び方法に関する。
その内容がここに参考文献として明白に組込まれた米国特許出願第09/120,488号(弁護人名簿番号32714/LTR/E190)は、広告情報を表示するためのパネル・アド・ウィンドウズ(登録商標)及びチャネル・アド・タイルズを有する電子プログラム・ガイド(EPG)を開示する。一般に、広告情報は、将来−計画テレビジョン・プログラムに関する。例えば、NBCは、地方のNBCチャネルに毎週木曜日の夜に見せるときに、そのショー“フレンズ(Friends)”のパネル又はタイル広告を提供しうる。
本発明は、従来技術に関連付けられた上記欠点に取り組みかつそれを軽減する。より特定的には、本発明は、広告情報を変更するためにEPGデータベースに記憶されたデータを利用するシステム及び方法を備えている。それとして、サービス・プロバイダ及び/又は広告主は、地理的場所及び他のユーザ特定情報に係わりなく全てのテレビ局に単一の広告を送信することができ、かつショーの番組説明に変化があったとしても広告を再送信する必要がない。広告が表示される場合には、EPGデータベースから正しい最新情報が検索されかつ広告に挿入される。
(項目1) 電子プログラム・ガイド(EPG)の広告を表示する方法であって:
テレビジョン・スケジュール情報をデータベースに記憶する段階;
広告情報を受信する段階;
上記受信した広告情報の一部を上記記憶したテレビジョン・スケジュール情報の一部と組合せる段階;及び
上記EPGの上記組合せた情報を画面に表示する段階
を具備することを特徴とする方法。
(項目2) 上記受信する段階、上記組合せる段階、及び上記表示する段階は、実質的にリアル・タイムで実行される項目1に記載の方法。
(項目3) 上記受信する段階は、将来のテレビジョン番組に関するプロモーショナル情報を受信することを具備する項目1に記載の方法。
(項目4) 上記受信する段階は、現行テレキャスト・テレビジョン番組に関するプロモーショナル情報を受信することを具備する項目1に記載の方法。
(項目5) 上記受信する段階は、製品及びサービスの一つ以上に関するプロモーショナル情報を受信することを具備する項目1に記載の方法。
(項目6) 上記記憶する段階は、番組説明を記憶することを具備しかつ上記組合せる段階は、上記受信した広告情報の一部を上記記憶した番組説明と組合せることを具備する項目1に記載の方法。
(項目7) 上記記憶する段階は、番組テレキャスト時間を記憶することを具備しかつ上記組合せる段階は、上記受信した広告情報の一部を上記記憶した番組テレキャスト時間と組合せることを具備する項目1に記載の方法。
(項目8) 上記記憶する段階は、ウェブ・サイト・アドレスを記憶することを具備しかつ上記組合せる段階は、上記受信した広告情報の一部を上記記憶したウェブ・サイト・アドレスと組合せることを具備する項目1に記載の方法。
(項目9) 上記記憶する段階は、地理的場所に関する情報を記憶することを具備しかつ上記組合せる段階は、上記受信した広告情報の一部を地理的場所に関する上記情報と組合せることを具備する項目1に記載の方法。
(項目10) 上記記憶する段階は、テレビジョン視聴者に関する情報を記憶することを具備しかつ上記組合せる段階は、上記受信した広告情報の一部をテレビジョン視聴者に関する上記情報と組合せることを具備する項目1に記載の方法。
(項目11) 上記記憶する段階は、EPGに循環広告情報に関する情報を記憶することを具備しかつ上記組合せる段階は、上記受信した広告情報の一部を循環広告情報に関する上記情報と組合せることを具備する項目1に記載の方法。
(項目12) 上記循環情報に基づき上記EPGに上記広告情報を表示することを更に具備する項目11に記載の方法。
(項目13) 上記プロモーショナル情報は、上記将来のテレビジョン番組に関するビデオ・プリビューである項目3に記載の方法。
(項目14) 上記プロモーショナル情報は、製品及びサービスの一つ以上に関するビデオ・プリビューである項目5に記載の方法。
(項目15) ポインティング・デバイスを用いて上記表示した情報を選択する段階及び上記選択した情報に関する機能を起動する段階を更に具備する項目1に記載の方法。
(項目16) 機能を起動する上記段階は、上記選択した情報に関するアドレスに基づきウェブ・サイトにリンクしかつ該ウェブ・サイトから更なる情報を表示することを具備する項目15に記載の方法。
(項目17) 機能を起動する上記段階は、上記選択した情報に関するより詳細な情報を表示することを具備する項目15に記載の方法。
(項目18) 機能を起動する上記段階は、記録のために将来のテレビジョン番組をスケジュールすることを具備する項目15に記載の方法。
(項目19) 機能を起動する上記段階は、現行テレキャスト・テレビジョン番組をチューンすることを具備する項目15に記載の方法。
(項目20) 電子プログラム・ガイド(EPG)の広告を変更する方法であって:
テレビジョン・スケジュール情報を第1のデータベースに記憶する段階;
広告情報を第2のデータベースに記憶する段階;
変更した広告を形成するために上記第1のデータベースからの上記テレビジョン・スケジュール情報の一部を上記広告情報の一部に組込む段階;及び
上記変更した広告を画面に表示する段階
を具備することを特徴とする方法。
(項目21) 上記広告情報を記憶する段階は、将来のテレビジョン番組に関するプロモーショナル情報を記憶することを具備する項目20に記載の方法。
(項目22) 上記広告情報を記憶する段階は、現行テレキャスト・テレビジョン番組に関するプロモーショナル情報を記憶することを具備する項目20に記載の方法。
(項目23) 上記広告情報を記憶する段階は、製品及びサービスの一つ以上に関するプロモーショナル情報を記憶することを具備する項目20に記載の方法。
(項目24) 上記スケジュール情報を記憶する段階は、番組説明を記憶することを具備しかつ上記組込む段階は、上記受信した広告情報の一部を上記記憶した番組説明と一体にすることを具備する項目20に記載の方法。
(項目25) 上記スケジュール情報を記憶する段階は、番組テレキャスト時間を記憶することを具備しかつ上記組込む段階は、上記記憶した広告情報の一部を上記記憶した番組テレキャスト時間と一体にすることを具備する項目20に記載の方法。
(項目26) 上記スケジュール情報を記憶する段階は、ウェブ・サイト・アドレスを記憶することを具備しかつ上記組込む段階は、上記記憶した広告情報の一部を上記記憶したウェブ・サイト・アドレスと一体にすることを具備する項目20に記載の方法。
(項目27) 上記スケジュール情報を記憶する段階は、地理的場所に関する情報を記憶することを具備しかつ上記組込む段階は、上記記憶した広告情報の一部を地理的場所に関する上記情報と一体にすることを具備する項目20に記載の方法。
(項目28) 上記スケジュール情報を記憶する段階は、テレビジョン視聴者に関する情報を記憶することを具備しかつ上記組込む段階は、上記受信した広告情報の一部をテレビジョン視聴者に関する上記情報と一体にすることを具備する項目20に記載の方法。
(項目29) 上記スケジュール情報を記憶する段階は、EPGの循環広告情報に関する情報を記憶することを具備しかつ上記組込む段階は、上記記憶した広告情報の一部を循環広告情報に関する上記情報と一体にすることを具備する項目20に記載の方法。
(項目30) 上記循環情報に基づきEPGの上記広告情報を表示することを更に具備する項目29に記載の方法。
(項目31) 上記プロモーショナル情報は、上記将来のテレビジョン番組に関するビデオ・プレビューである項目21に記載の方法。
(項目32) 上記プロモーショナル情報は、製品及びサービスの上記一つ以上に関するビデオ・プレビューである項目21に記載の方法。
(項目33) ポインティング・デバイスを用いて上記表示した広告を選択しかつ上記選択した広告に関する機能を起動する段階を更に具備する項目20に記載の方法。
(項目34) 機能を起動する上記段階は、上記選択した広告に関するアドレスに基づきウェブ・サイトにリンクしかつ該ウェブ・サイトから更なる情報を表示することを具備する項目33に記載の方法。
(項目35) 機能を起動する上記段階は、上記選択した広告に関するより詳細な情報を表示することを具備する項目33に記載の方法。
(項目36) 機能を起動する上記段階は、上記選択した広告に関するビデオ・プレビューを表示することを具備する項目33に記載の方法。
(項目37) 機能を起動する上記段階は、記録のために将来のテレビジョン番組をスケジュールすることを具備する項目33に記載の方法。
(項目38) 機能を起動する上記段階は、現行テレキャスト・テレビジョン番組をチューンすることを具備する項目33に記載の方法。
(項目39) テレビジョン・スケジュール情報を記憶する第1のデータベース;
広告データを記憶する第2のデータベース;
上記第1のデータベースは、変更した広告を形成するために該第1のデータベースに記憶された情報が上記第2のデータベースのエントリに関連付けられた広告データの一部と組合されるように該第2のデータベースのエントリに関連付けられたポインタを含み、及び
上記変更した広告を表示するディスプレイ
を備えていることを特徴とする対話形電子プログラム・ガイド(EPG)・システム。
(項目40) 上記広告データは、将来のテレビジョン番組に関するプロモーショナル情報である項目39にEPG。
(項目41) 上記広告データは、現行テレキャスト・テレビジョン番組に関するプロモーショナル情報である項目39にEPG。
(項目42) 上記広告データは、製品及びサービスの一つ以上に関するプロモーショナル情報である項目39にEPG。
(項目43) 上記第1のデータベースは、上記広告データの一部を上記記憶した番組説明と組合せるための番組説明を含む項目39に記載のEPG。
(項目44) 上記第1のデータベースは、上記広告データの一部を上記記憶した番組テレキャスト時間と組合せるための番組テレキャスト時間を含む項目39に記載のEPG。
(項目45) 上記第1のデータベースは、上記広告データの一部を上記記憶したウェブ・サイト・アドレスと組合せるためのウェブ・サイト・アドレスを含む項目39に記載のEPG。
(項目46) 上記第1のデータベースは、上記広告データの一部を上記記憶した地理的場所データと組合せるための地理的場所データを含む項目39に記載のEPG。
(項目47) 上記第1のデータベースは、上記広告データの一部をテレビジョン視聴者に関する上記情報と組合せるためのテレビジョン視聴者に関する情報を含む項目39に記載のEPG。
(項目48) 上記第1のデータベースは、上記広告データの一部を循環広告情報に関する上記情報と組合せるためのEPGの循環広告情報テレビジョン視聴者に関する情報を含む項目39に記載のEPG。
(項目49) 上記プロモーショナル情報は、上記将来のテレビジョン番組に関するビデオ・プレビューである項目40に記載のEPG。
(項目50) 上記プロモーショナル情報は、製品及びサービスの上記一つ以上に関するビデオ・プレビューである項目42に記載のEPG。
(項目51) 上記表示した広告を選択しかつ当該選択した広告に関する機能を起動する入力装置を更に備えている項目39に記載のEPG。
(項目52) 上記入力装置は、上記選択した広告に関するアドレスに基づきウェブ・サイトにリンスするための機能を起動する項目51に記載のEPG。
(項目53) 上記入力装置は、上記選択した広告に関するより詳細な情報を表示するための機能を起動する項目51に記載のEPG。
(項目54) 上記入力装置は、記録のために将来のテレビジョン番組をスケジュールするための機能を起動する項目51に記載のEPG。
(項目55) 上記入力装置は、現行テレキャスト・テレビジョン番組にチューンするための機能を起動する項目51に記載のEPG。
(項目56) 上記入力装置は、上記選択した広告に関するビデオ・プレビューを表示するための機能を起動する項目51に記載のEPG。
(項目57) 電子プログラム・ガイド(EPG)の広告を表示するための命令を含んでいる一組の命令を記憶しているコンピュータ読取り可能媒体であって、該命令がイクロプロセッサによって実行される場合に、当該マイクロプロセッサに、
テレビジョン・スケジュール情報を記データベースに憶する段階;
広告情報を受信する段階;
上記受信した広告情報の一部を上記記憶したテレビジョン・スケジュール情報の一部と組合せる段階;及び
上記EPGの上記組合せた情報を画面に表示する段階
を実行させることを特徴とするコンピュータ読取り可能媒体。
(項目58) 電子プログラム・ガイド(EPG)の広告を変更するための命令を含んでいる一組の命令を記憶しているコンピュータ読取り可能媒体であって、該命令がイクロプロセッサによって実行される場合に、当該マイクロプロセッサに、
テレビジョン・スケジュール情報を第1のデータベースに記憶する段階;
広告情報を第2のデータベースに記憶する段階;
変更した広告を形成するために上記第1のデータベースからの上記テレビジョン・スケジュール情報の一部を上記広告情報の一部に組込む段階;及び
上記変更した広告を画面に表示する段階
を実行させることを特徴とするコンピュータ読取り可能媒体。
本発明は、テレビジョン局の地理的場所、及び広告の細目に係わりなくテレビジョン局の全て又はその多くに単一の広告を送信することができるように広告情報を更新するためにEPGデータベースに記憶されたデータを利用するシステム及び方法を記述する。送信した広告を表示する前に、最新放送時間、番組説明、価格、販売時点、等の情報をEPGデータベースから検索しかつ広告に挿入する。
チャネル1−8を有するパネル・アド・ペア1及び第1のチャネル・アド
チャネル9−16を有するパネル・アド・ペア2及び第2のチャネル・アド
チャネル17−20を有するパネル・アド・ペア3及び第3及び第4のチャネル・アド
ユーザが4番目のハード・ページの追加を必要とする更なるチャネルをオンにする場合には、4番目のパネル・アド・ペアが可視になる。
チャネル・データ・テーブル:チャネルの加入者ユニットのリストを含む;
ショー・リスト: チャネルに対して放送されるべくスケジュールされた各ショーに対するタイム・スロットを含む;
ショー・タイトル: タイトル・テキスト及びショー・タイトル属性を含む;
ショー・ディスクリプション:ショーのレーティング、属性、及びディスクリプション・テキストを含む。
ホルダーとしてサーブする特別なタグを含む。これらのプレースホルダーは、広告されたショー、エピソードのタイトル/ディスクリプション、又はEPGデータベースから利用可能なあらゆる他の情報の放送時間に対してアド・コピーにスペースをリザーブしうる。従って、広告は、EPGデータベースに記憶された情報に基づき変更されうるし、かつ異なる時間領域(タイム・ゾーン)又は異なるエピソード・ディスクリプションに対して新しい広告を生成することがもはや必要にならない。
Claims (8)
- 広告を表示する方法であって、
該方法は、
スケジュール情報をユーザ機器のローカルデータベースに記憶することと、
該ユーザ機器において広告を受信することであって、該広告は、番組のための広告情報を含む、ことと、
該ユーザ機器が、該記憶されたスケジュール情報の一部を検索することと、
該記憶されたスケジュール情報の該検索された一部を該受信された広告に挿入することにより、変更された広告を形成することと、
該変更された広告を画面に表示することであって、該変更された広告を表示することは、該広告情報と該記憶されたスケジュール情報の該検索された一部とを表示することを含む、ことと
を包含する、方法。 - 前記記憶するステップは、番組放送時間、日付、チャンネルのうちの1つ以上を記憶することを包含し、
前記挿入するステップは、該記憶された番組放送時間、日付、チャンネルのうちの1つ以上を前記受信された広告に挿入することを包含する、請求項1に記載の方法。 - 前記変更された広告は、対話形である、請求項1に記載の方法。
- 前記広告は、前記ユーザ機器から遠隔に配置されたデータベースから受信される、請求項1に記載の方法。
- 広告を表示するシステムであって、
該システムは、
スケジュール情報をユーザ機器のローカルデータベースに記憶する手段と、
該ユーザ機器において広告を受信する手段であって、該広告は、番組のための広告情報を含む、手段と、
該ユーザ機器が、該記憶されたスケジュール情報の一部を検索する手段と、
該記憶されたスケジュール情報の該検索された一部を該受信された広告に挿入することにより、変更された広告を形成する手段と、
該変更された広告を画面に表示する手段であって、該変更された広告を表示することは、該広告情報と該記憶されたスケジュール情報の該検索された一部とを表示することを含む、手段と
を含む、システム。 - 前記記憶する手段は、番組放送時間、日付、チャンネルのうちの1つ以上を記憶する手段を含み、
前記挿入する手段は、該記憶された番組放送時間、日付、チャンネルのうちの1つ以上を前記受信された広告に挿入する手段を含む、請求項5に記載のシステム。 - 前記変更された広告は、対話形である、請求項5に記載のシステム。
- 前記広告を受信する手段は、前記ユーザ機器から遠隔に配置されたデータベースから該広告を受信する手段を含む、請求項5に記載のシステム。
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2000
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- 2000-06-27 KR KR1020017016718A patent/KR20020031109A/ko not_active Application Discontinuation
- 2000-06-27 WO PCT/US2000/017657 patent/WO2001001678A1/en not_active Application Discontinuation
- 2000-06-27 CA CA002377741A patent/CA2377741A1/en not_active Abandoned
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- 2000-06-27 MX MXPA01013446A patent/MXPA01013446A/es unknown
- 2000-06-27 AU AU57713/00A patent/AU762925B2/en not_active Expired
- 2000-06-27 JP JP2001515910A patent/JP4954408B2/ja not_active Expired - Lifetime
- 2000-06-27 CN CN00809678A patent/CN1359591A/zh active Pending
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JP4954408B2 (ja) | 2012-06-13 |
US7266833B2 (en) | 2007-09-04 |
KR20020031109A (ko) | 2002-04-26 |
CN1359591A (zh) | 2002-07-17 |
WO2001001678A1 (en) | 2001-01-04 |
JP2003514410A (ja) | 2003-04-15 |
AU762925B2 (en) | 2003-07-10 |
JP2012135056A (ja) | 2012-07-12 |
US20110197231A1 (en) | 2011-08-11 |
US20040045025A1 (en) | 2004-03-04 |
BR0011956A (pt) | 2002-05-14 |
JP2010220264A (ja) | 2010-09-30 |
US20080077958A1 (en) | 2008-03-27 |
US7941818B2 (en) | 2011-05-10 |
AU5771300A (en) | 2001-01-31 |
CA2377741A1 (en) | 2001-01-04 |
EP1197074A1 (en) | 2002-04-17 |
MXPA01013446A (es) | 2002-08-06 |
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