KR100652460B1 - Mobile communcation terminal for receiving broadcasts and method for electronic commercial transaction using the same - Google Patents

Mobile communcation terminal for receiving broadcasts and method for electronic commercial transaction using the same Download PDF

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Publication number
KR100652460B1
KR100652460B1 KR1020050052942A KR20050052942A KR100652460B1 KR 100652460 B1 KR100652460 B1 KR 100652460B1 KR 1020050052942 A KR1020050052942 A KR 1020050052942A KR 20050052942 A KR20050052942 A KR 20050052942A KR 100652460 B1 KR100652460 B1 KR 100652460B1
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South Korea
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signal
broadcast
mobile communication
bifs
screen
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KR1020050052942A
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Korean (ko)
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신준상
최진영
전인중
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엘지전자 주식회사
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234318—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by decomposing into objects, e.g. MPEG-4 objects
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A mobile communication terminal device for broadcasting and an electronic commerce method using the same are provided to easily perform electronic commerce through broadcasting, such as DMB broadcasting, etc., by performing the electronic commerce in a combination type of T-commerce and M-commerce. A broadcasting receiving module(220) receives a broadcasting signal and a BIFS(BInary Format for Scenes) signal. The BIFS signal contains article information about articles displayed on a screen, which is interlocked with the broadcasting signal. A display module(240) displays a broadcasting screen for the broadcasting signal and identifiers of the BIFS signal. A mobile communication module(260) selects the identifier for a specific article. The mobile is connected to an electronic commerce shopping mall related to the specific article through a mobile communication network.

Description

방송용 이동통신단말기 및 이를 이용한 전자상거래 방법{Mobile communcation terminal for receiving broadcasts and method for electronic commercial transaction using the same}Mobile communication terminal for receiving and method for electronic commercial transaction using the same

도 1은 본 발명의 일실시예에 따른 방송용 이동통신단말기를 이용한 전자상거래 방법을 설명하기 위한 블록도이다.1 is a block diagram illustrating an electronic commerce method using a broadcast mobile communication terminal according to an embodiment of the present invention.

도 2는 본 발명의 일실시예에 따른 방송용 이동통신단말기의 디스플레이 모듈을 도시한다.2 illustrates a display module of a broadcast mobile communication terminal according to an embodiment of the present invention.

<도면의 주요부분에 대한 부호의 설명><Description of the symbols for the main parts of the drawings>

100: 방송사 150: DMB 망100: broadcaster 150: DMB network

200: 이동통신단말기 220: DMB모듈200: mobile communication terminal 220: DMB module

240: 디스플레이모듈 260: 이동통신모듈240: display module 260: mobile communication module

280: 메모리 모듈 350: 이동통신망280: memory module 350: mobile communication network

400: 전자상거래 모듈400: e-commerce module

본 발명은 이동통신단말기에 관한 것으로, 특히 DMB 방송 등의 방송을 통해 손쉽게 전자상거래를 행할 수 있는 방송용 이동통신단말기 및 이를 이용한 전자상거래 방법에 관한 것이다.The present invention relates to a mobile communication terminal, and more particularly, to a broadcast mobile communication terminal and an electronic commerce method using the same that can easily perform electronic commerce through broadcasting such as DMB broadcasting.

오늘날 정보통신 분야의 눈부신 발전으로, 정보 및 통신 환경의 급격한 변화를 맞이하고 있는데, 그와 같은 변화 중 이동통신단말기는 현대 사회에서 필수품으로 생각되어질 만큼 많이 사용되어지고 있다. 이와 같은 이동통신단말기의 저변확대에 따른 수요자들의 요구로 인해, 이동통신단말기에는 일반적 음성통화 이외에 DMB(Digital Multimedial Broadcasting) 방송수신과 같은 다양한 기능이 부가되고 있다.Today, due to the remarkable development of the information and communication field, the information and communication environment is undergoing a drastic change, and among these changes, mobile communication terminals are being used as many as a necessity in modern society. Due to the demands of consumers due to the expansion of the mobile communication terminal, various functions such as DMB (Digital Multimedia Broadcasting) broadcasting reception are added to the mobile communication terminal in addition to the general voice call.

한편, 최근에는 TV 방송에서 연예인들이 사용하는 상품, 예컨대 악세사리, 의류, 핸드폰 등이 방송과 거의 실시간으로 일반인들 사이에 급속히 유행되는 경향이 있다. 그러나, 일반인들이 방송에서 본 마음에 드는 물건을 사기 위해서는 신문, 잡지, 또는 인터넷 검색 등을 통해서 어디에서 살 수 있는지 가격은 얼마인지 일일히 검색해야 하는 번거로움이 있다. On the other hand, recently, products used by celebrities in TV broadcasting, such as accessories, clothing, mobile phones, etc. tend to be rapidly popular among the general public in broadcasting and near real time. However, in order to buy a favorite item that the public has seen on the air, it is cumbersome to search where and how much the price can be bought through a newspaper, a magazine, or an internet search.

본 발명은 전술한 문제점을 해결하기 위해 안출된 것으로서, 이동통신단말기로써 방송을 시청함과 동시에 또는 시청 이후에 방송에서 등장하는 상품에 대한 정보검색 또는 구입을 용이하게 할 수 있는 방송용 이동통신단말기 및 이를 이용한 전자상거래 방법을 제공하는 것을 그 목적으로 한다.The present invention has been made to solve the above-mentioned problems, and the broadcast mobile communication terminal that can facilitate the information search or purchase of goods appearing in the broadcast at the same time or after viewing the broadcast as a mobile communication terminal and Its purpose is to provide an electronic commerce method using the same.

상기 목적을 달성하기 위해 본 발명은, 방송신호, 및 이에 연동되어 화면 상 의 상품에 관한 상품정보를 담고 있는 BIFS신호를 수신하기 위한 방송수신모듈, 상기 방송신호의 화면 및 상기 BIFS신호의 식별자를 디스플레이하기 위한 디스플레이 모듈, 및 사용자가 화면 상의 특정상품에 대한 식별자를 선택하여, 이동통신망을 통해 상기 특정상품을 취급하는 전자상거래 쇼핑몰에 접속하기 위한 이동통신모듈을 포함하는 방송용 이동통신단말기를 제공한다.In order to achieve the above object, the present invention provides a broadcast receiving module for receiving a BIFS signal containing a broadcast signal, and product information on a product on a screen in association with the broadcast signal, a screen of the broadcast signal, and an identifier of the BIFS signal. And a display module for displaying and a mobile communication module for selecting an identifier for a specific product on a screen and connecting the electronic commerce shopping mall handling the specific product through a mobile communication network. .

또한 상기 목적을 달성하기 위해 본 발명은, 방송신호, 및 이에 연동되어 화면 상의 상품에 관한 상품정보를 담고 있는 BIFS신호를 수신하는 단계, 상기 방송신호의 화면 및 상기 BIFS신호의 식별자를 디스플레이하는 단계, 및 사용자가 화면 상의 특정상품에 대한 식별자를 선택하여, 이동통신망을 통해 상기 특정상품을 취급하는 전자상거래 쇼핑몰에 접속하는 단계를 포함하는, 방송용 이동통신단말기를 이용한 전자상거래 방법을 제공한다.In addition, to achieve the above object, the present invention, the step of receiving a broadcast signal, and the BIFS signal containing the product information on the product on the screen linked to the step, displaying the screen of the broadcast signal and the identifier of the BIFS signal And a user selecting an identifier for a specific product on a screen and accessing the electronic commerce shopping mall that handles the specific product through a mobile communication network.

상기 목적을 구체적으로 구현할 수 있는 본 발명의 바람직한 일실시예를 첨부한 도면을 참조하여 설명하면 다음과 같다.When described with reference to the accompanying drawings a preferred embodiment of the present invention that can specifically implement the above object is as follows.

이하의 설명에서는 설명의 간략함을 위해 본 발명이 DMB방송에 적용되는 경우를 예로 들어 설명하나, 본 발명은 DMB방송 뿐 아니라 다른 위성 방송, 공중파 방송 등에도 적용될 수 있다. 따라서, 본 발명의 범위가 이하의 설명에 한정되지 않음을 명심해야 한다.In the following description, for the sake of simplicity, the present invention will be described using the DMB broadcast as an example. However, the present invention may be applied to other satellite broadcasting and airwave broadcasting as well as DMB broadcasting. Therefore, it should be noted that the scope of the present invention is not limited to the following description.

방송사(100)는 DMB망(150)을 통해 DMB용 이동통신단말기(200)로 방송신호, 및 상기 방송신호과 연동되어 상기 방송신호의 화면에 등장하는 상품(예컨대, 악세사리, 의류, 자동차, 핸드폰, 레스토랑)의 상품정보(식별자(상품명 또는 임의의 식 별번호), 및 상기 상품을 취급하는 전자상거래 쇼핑몰 사이트의 URL 등을 포함함)에 관한 BIFS(Binary Format for Scenes)신호를 송신한다.The broadcaster 100 is a DMB mobile communication terminal 200 through the DMB network 150 and a broadcast signal and a product appearing on the screen of the broadcast signal in conjunction with the broadcast signal (eg, accessories, clothing, automobile, mobile phone, A BIFS (Binary Format for Scenes) signal relating to product information (including a restaurant) (identifier (product name or any identification number)) and URL of an e-commerce shopping mall site handling the product is transmitted.

그러면, 상기 DMB용 이동통신단말기(200)의 DMB모듈(220)은 상기 방송신호 및 BIFS신호를 수신하고, 디스플레이모듈(240)은 상기 수신된 방송신호의 화면 및 BIFS의 상품정보를 동시에 디스플레이한다. 즉, 도 2에 도시된 바와 같이, 상기 디스플레이모듈(240)의 주스크린(243)에는 방송신호에 따른 방송화면이 디스플레이되고, 상기 디스플레이모듈(240)의 보조스크린(245)에는 상기 방송화면에 등장하는 상품의 식별자가 하단자막의 형태로 디스플레이된다.Then, the DMB module 220 of the DMB mobile communication terminal 200 receives the broadcast signal and the BIFS signal, and the display module 240 simultaneously displays the screen of the received broadcast signal and the product information of the BIFS. . That is, as shown in FIG. 2, a broadcast screen according to a broadcast signal is displayed on the main screen 243 of the display module 240, and a broadcast screen is displayed on the auxiliary screen 245 of the display module 240. The identifier of the appearing product is displayed in the form of a bottom caption.

그러면, 단말기 사용자는 방송시청 도중에 주스크린(243)에서 관심이 가는 상품이 등장하면, 보조스크린(245)에서 상기 상품에 해당하는 식별자를 임의의 단말기 키패드 조작을 통해 선택한다. 그러면, 방송용 이동통신단말기(200)의 이동통신모듈(260)은 상기 식별자에 해당하는 상품정보를 이용하여 이동통신망(350)을 통해 상기 상품을 취급하는 전자상거래 쇼핑몰(400)의 인터넷 홈페이지로 접속한다. 그러면, 단말기 사용자는 상기 인터넷 홈페이지에서 상기 상품에 대한 가격 등의 구체적 정보를 얻거나 상기 상품을 주문할 수 있다.Then, when a product of interest appears on the main screen 243 during the broadcast viewing, the terminal user selects an identifier corresponding to the product on the sub screen 245 through any terminal keypad operation. Then, the mobile communication module 260 of the broadcast mobile communication terminal 200 is connected to the Internet homepage of the e-commerce shopping mall 400 that handles the goods through the mobile communication network 350 using the product information corresponding to the identifier. do. Then, the terminal user may obtain specific information such as a price of the product or order the product from the Internet homepage.

한편, 단말기 사용자는 방송시청 도중에 주스크린(243)에서 관심이 가는 상품이 등장하면, 상기 상품이 나오는 화면의 방송신호 및 이에 대응되는 BIFS신호를 메모리모듈(280)에 저장할 수도 있다. 따라서, 단말기 사용자는 방송시청을 끝마친 후에, 상기 메모리모듈(280)에서 상기 저장된 방송신호 및 이에 대응되는 BIFS신호를 재생하면서 상기 상품의 식별자를 선택함으로써, 상기 상품을 취급하는 전자상 거래 쇼핑몰(400)의 인터넷 홈페이지에 접속할 수 있다. On the other hand, when a user of interest appears on the main screen 243 during the broadcast viewing, the terminal user may store the broadcast signal of the screen on which the product appears and the corresponding BIFS signal in the memory module 280. Therefore, after the terminal user finishes watching the broadcast, the electronic module shopping mall 400 for handling the product by selecting the identifier of the product while playing the stored broadcast signal and the corresponding BIFS signal in the memory module 280. ), You can access the Internet homepage.

본 발명은 본 발명의 정신 및 필수적 특징을 벗어나지 않는 범위에서 다른 특정한 형태로 구체화될 수 있음은 본 기술분야의 당업자에게 자명하다. 즉, 상기에서는 전자상거래 쇼핑몰의 인터넷 홈페이지를 통해 상품을 주문하도록 구성되어 있으나, 본 기술분야의 당업자라면 전술한 설명으로부터 전자상거래 쇼핑몰의 ARS 통화를 통해서 상품을 주문할 수 있도록 용이하게 변형할 수 있을 것이다.It is apparent to those skilled in the art that the present invention can be embodied in other specific forms without departing from the spirit and essential features of the present invention. That is, the above is configured to order the product through the Internet homepage of the e-commerce shopping mall, but those skilled in the art will be able to easily modify the product so that the order can be ordered through the ARS currency of the e-commerce shopping mall from the above description. .

따라서, 상기의 상세한 설명은 모든 면에서 제한적으로 해석되어서는 아니되고 예시적인 것으로 고려되어야 한다. 본 발명의 범위는 첨부된 청구항의 합리적 해석에 의해 결정되어야 하고, 본 발명의 등가적 범위 내에서의 모든 변경은 본 발명의 범위에 포함된다. Accordingly, the above detailed description should not be construed as limiting in all aspects and should be considered as illustrative. The scope of the invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the invention are included in the scope of the invention.

본 발명에 의하면, 단말기 사용자가 단말기를 통해 방송을 시청하는 중에 관심이 가는 상품이 나오면 해당 상품을 취급하는 인터넷 쇼핑몰의 홈페이지에 바로 접속함으로써, 해당 상품의 정보를 검색하거나 해당 상품을 주문할 수 있다. 즉, 본 발명은 T-commerce와 M-commerce가 결합된 형태의 전자상거래가 행해질 수 있도록 함으로써, 전자상거래가 더욱 활성화될 수 있도록 한다.According to the present invention, when a terminal user receives a product of interest while watching a broadcast through the terminal, the terminal user can directly access the homepage of the Internet shopping mall that handles the product, thereby searching for information on the product or ordering the product. That is, the present invention enables electronic commerce in a form in which T-commerce and M-commerce are combined, so that electronic commerce can be further activated.

Claims (8)

방송신호, 및 이에 연동되어 화면 상의 상품에 관한 상품정보를 담고 있는 BIFS(Binary Format for Scenes)신호를 수신하기 위한 방송수신모듈; A broadcast receiving module for receiving a BIFS (Binary Format for Scenes) signal containing a broadcast signal and product information related to a product on a screen in association with the broadcast signal; 상기 방송신호의 방송화면 및 상기 BIFS신호의 식별자를 디스플레이하기 위한 디스플레이 모듈; 및A display module for displaying a broadcast screen of the broadcast signal and an identifier of the BIFS signal; And 사용자가 방송화면 상의 특정상품에 대한 식별자를 선택하여, 이동통신망을 통해 상기 특정상품을 취급하는 전자상거래 쇼핑몰에 접속하기 위한 이동통신모듈을 포함하는 방송용 이동통신단말기.And a mobile communication module for selecting an identifier for a specific product on a broadcast screen and accessing an electronic commerce shopping mall handling the specific product through a mobile communication network. 제 1 항에 있어서,The method of claim 1, 수신된 상기 방송신호 및 상기 BIFS신호를 저장하기 위한 메모리 모듈을 더욱 포함하는 것을 특징으로 하는 방송용 이동통신단말기.And a memory module for storing the received broadcast signal and the BIFS signal. 제 1 항에 있어서,The method of claim 1, 상기 디스플레이 모듈은 상기 방송신호의 방송화면 및 상기 BIFS신호의 식별자를 동시에 디스플레이하는 것을 특징으로 하는 방송용 이동통신단말기.And the display module simultaneously displays the broadcast screen of the broadcast signal and the identifier of the BIFS signal. 제 1 항 내지 제 3 항 중 어느 한 항에 있어서,The method according to any one of claims 1 to 3, 상기 방송용 이동통신단말기는 DMB용 이동통신단말기인 것을 특징으로 하는 방송용 이동통신단말기.The broadcasting mobile communication terminal is a broadcasting mobile communication terminal, characterized in that the DMB mobile communication terminal. 방송신호, 및 이에 연동되어 화면 상의 상품에 관한 상품정보를 담고 있는 BIFS(Binary Format for Scenes)신호를 수신하는 단계; Receiving a BIFS (Binary Format for Scenes) signal containing a broadcast signal and product information related to a product on a screen in association with the broadcast signal; 상기 방송신호의 방송화면 및 상기 BIFS신호의 식별자를 디스플레이하는 단계; 및Displaying a broadcast screen of the broadcast signal and an identifier of the BIFS signal; And 사용자가 방송화면 상의 특정상품에 대한 식별자를 선택하여, 이동통신망을 통해 상기 특정상품을 취급하는 전자상거래 쇼핑몰에 접속하는 단계를 포함하는, 방송용 이동통신단말기를 이용한 전자상거래 방법.And a user selecting an identifier for a specific product on a broadcast screen and accessing the electronic commerce shopping mall that handles the specific product through a mobile communication network. 제 5 항에 있어서,The method of claim 5, 수신된 상기 방송신호 및 상기 BIFS신호를 저장하는 단계를 더욱 포함하는 것을 특징으로 하는 방송용 이동통신단말기를 이용한 전자상거래 방법.And storing the received broadcast signal and the BIFS signal. 제 5 항에 있어서,The method of claim 5, 상기 디스플레이하는 단계는 상기 방송신호의 방송화면 및 상기 BIFS신호의 식별자를 동시에 디스플레이하는 단계인 것을 특징으로 하는 방송용 이동통신단말기를 이용한 전자상거래 방법.The displaying may include displaying a broadcast screen of the broadcast signal and an identifier of the BIFS signal at the same time. 제 5 항 내지 제 7 항 중 어느 한 항에 있어서,The method according to any one of claims 5 to 7, 상기 방송용 이동통신단말기는 DMB용 이동통신단말기인 것을 특징으로 하는 방송용 이동통신단말기를 이용한 전자상거래 방법.The broadcast mobile communication terminal is an electronic commerce method using a broadcast mobile communication terminal, characterized in that the mobile communication terminal for DMB.
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