CN105844494A - Data association method and apparatus - Google Patents
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- CN105844494A CN105844494A CN201610193161.6A CN201610193161A CN105844494A CN 105844494 A CN105844494 A CN 105844494A CN 201610193161 A CN201610193161 A CN 201610193161A CN 105844494 A CN105844494 A CN 105844494A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention relates to a data association method and an apparatus. The data association method comprises the steps of acquiring the attribute information of a video that a user is watching at via a network playing platform; according to the attribute information, judging whether a product associated with the video exists or not; and on the condition that the product associated with the video exists, displaying an association button on a video playing webpage. The association button is linked to a webpage used for selling the above product and provided by a network shopping mall associated with the network playing platform. According to the data association method and the apparatus, provided in the embodiments of the invention, a user can view the video through the network playing platform. Meanwhile, the user can acquire the webpage of a product introduced by the above video through clicking the association button. Therefore, the purchase of the product is greatly facilitated for the user, so that the sales amount of the product is improved for the network shopping mall.
Description
Technical field
The present invention relates to internet information process field, particularly relate to a kind of data correlation method and device.
Background technology
Along with Internet and the development of Intelligent mobile equipment, increasing user is by the most excellent
Extremely, Tengxun's video, happy depending on etc. netcast platform watch video, regard watching whenever and wherever possible
Frequently.These netcast platforms sometimes can start or middle insertion advertisement video at video, introduces certain
A little products.User is when watching advertisement video, if it is desired to further appreciate that the aspect such as price of this product
Sales information, then may need on network of relation store inquire about.The most can not easily obtain
The sales information of this product, and there is user and do not know the title of described product and the asking of search of having no way of
Topic, have impact on the sale of this product to a certain extent, and corresponding effect is not played in advertisement yet.
Summary of the invention
Technical problem
In view of this, the technical problem to be solved in the present invention is, the most preferably by for products Presentation
Video increase the sales volume of this product.
Solution
In order to solve above-mentioned technical problem, according to an aspect of the invention, it is provided a kind of data association
Method, including: obtain the attribute information of the video that user watches at netcast platform；According to described genus
Property information judges whether described video exists the product being associated；And there is described product at described video
In the case of product, showing associated buttons on the page of described video for playing, wherein, described association
The net for selling described product that the network shopping mall that button associates with described netcast platform is provided
Page is linked.
For above-mentioned data correlation method, in a kind of possible implementation, also include: pre-build
And store the incidence relation between described video and the product being associated；And always according to described incidence relation
Judge whether described video exists the product being associated.
For above-mentioned data correlation method, in a kind of possible implementation, described video is film
Trailer, propaganda film and at least one tried in video, described attribute information includes the name of described film
Title, show time, direct and act the leading role at least one, described product is film ticket.
For above-mentioned data correlation method, in a kind of possible implementation, also include: extract described
The attribute information of film ticket, wherein, the attribute information of described film ticket includes corresponding to described film ticket
The title of film, show time, direct and act the leading role at least one；By there is predetermined number with institute
State and set up incidence relation between film ticket and the described video of the identical attribute information of the attribute information of video,
And store this incidence relation；And judge whether described film ticket exists phase always according to described incidence relation
The video of association.
In order to solve above-mentioned technical problem, according to an aspect of the invention, it is provided a kind of data association
Device, including: acquisition module, for obtaining the attribute letter of the video that user watches at netcast platform
Breath；Judge module, is connected with described acquisition module, regards described in judging according to described attribute information
Whether frequency exists the product being associated；And relating module, it is connected with described judge module, in institute
State in the case of video exists described product, showing that association is pressed on the page of described video for playing
Button, wherein, what the network shopping mall that described associated buttons associates with described netcast platform was provided is used for
The webpage selling described product is linked.
For above-mentioned data association device, in a kind of possible implementation, also include: first builds in advance
Module, for pre-building the incidence relation between described video and the product being associated；And first deposit
Storage module, models block in advance and is connected, be used for storing described incidence relation with described first；Described judge module
Also it is connected with described first memory module, is additionally operable to according to whether described incidence relation judges described video
There is the product being associated.
For above-mentioned data association device, in a kind of possible implementation, described video is film
Trailer, propaganda film and at least one tried in video, described attribute information includes the name of described film
Title, show time, direct and act the leading role at least one, described product is film ticket.
For above-mentioned data association device, in a kind of possible implementation, also include: extraction module,
For extracting the attribute information of described film ticket, wherein, the attribute information of described film ticket includes described electricity
The title of the film corresponding to movie ticket, show time, direct and act the leading role at least one；Second builds in advance
Module, is connected with described extraction module, for predetermined number with described video attribute information by existing
Incidence relation is set up between film ticket and the described video of identical attribute information；And second storage mould
Block, models block in advance and is connected, be used for storing described incidence relation with described second；Described judge module also with
Described second memory module connects, and is additionally operable to judge whether described film ticket is deposited according to described incidence relation
At the video being associated.
Beneficial effect
By first obtaining the attribute information of the video that user watches at netcast platform, and according to described
Attribute information judges whether described video exists the product being associated, and there is described product at described video
In the case of, showing associated buttons on the page of described video for playing, wherein, described association is pressed
The webpage for selling described product that the network shopping mall that button associates with described netcast platform is provided
It is linked.Data correlation method and device according to embodiments of the present invention can be put down in netcast user
During platform viewing video, can obtain for selling what this video was introduced by the way of clicking on associated buttons
The webpage of product, greatly facilitates user and buys this product such that it is able to improve network shopping mall to this product
Sale amount.
According to below with reference to the accompanying drawings to detailed description of illustrative embodiments, the further feature of the present invention and side
Face will be clear from.
Accompanying drawing explanation
The accompanying drawing of the part comprising in the description and constituting description together illustrates with description
The exemplary embodiment of the present invention, feature and aspect, and for explaining the principle of the present invention.
Fig. 1 illustrates the schematic flow sheet of data correlation method according to an embodiment of the invention；
Fig. 2 illustrates the structural representation of data association device according to an embodiment of the invention；
Fig. 3 illustrates the structural representation of data association device according to another embodiment of the present invention；
Fig. 4 illustrates the structural representation of the data association device according to further embodiment of this invention.
Detailed description of the invention
Various exemplary embodiments, feature and the aspect of the present invention is described in detail below with reference to accompanying drawing.Attached
Reference identical in figure represents the same or analogous element of function.Although enforcement shown in the drawings
The various aspects of example, but unless otherwise indicated, it is not necessary to accompanying drawing drawn to scale.
The most special word " exemplary " means " as example, embodiment or illustrative ".Here as
Any embodiment illustrated by " exemplary " should not necessarily be construed as preferred or advantageous over other embodiments.
It addition, in order to better illustrate the present invention, detailed description of the invention below gives numerous
Detail.It will be appreciated by those skilled in the art that do not have some detail, the present invention is equally
Implement.In some instances, for method well known to those skilled in the art, means, element and circuit
It is not described in detail, in order to highlight the purport of the present invention.
Embodiment 1
Fig. 1 illustrates the schematic flow sheet of data correlation method according to an embodiment of the invention.Such as Fig. 1 institute
Showing, this data correlation method mainly may include that
The attribute information of the video that step S110, acquisition user watch at netcast platform；
Step S120, judge whether described video exists the product being associated according to described attribute information；
In the case of described video exists described product, carry out step S130, regarding described in playing
Showing associated buttons on the page of frequency, wherein, described associated buttons associates with described netcast platform
What network shopping mall was provided is linked for selling the webpage of described product.User can be described by clicking on
The mode of associated buttons jumps to the webpage for selling this product, such that it is able to buy this product easily
Product.
It should be noted that above-mentioned product can be can be by any product of network selling, such as
Can be the electronic products such as TV, refrigerator, mobile phone, it is also possible to be books, food, film ticket, drill
Sing the pastime series products such as meeting admission ticket.Above-mentioned video can be that can associate with product any regards
Frequently.Such as, product can be mobile phone, and described video can be then the video of this mobile phone news conference.Example again
As, product can be film ticket, and described video can be then the trailer of the film corresponding to this film ticket.
So, when user watches video at netcast platform, can be by clicking on the side of associated buttons
Formula obtains the webpage for selling the product that this video is introduced, and greatly facilitates user and buys this product,
It is thus possible to improve the network shopping mall sale amount to this product.
Embodiment 2
Data correlation method according to the present embodiment is except including that data correlation method described in embodiment 1 is wrapped
The step included, it is also possible to including: pre-build and store the pass between described video and the product being associated
Connection relation.Wherein, in above-mentioned step S120, judge described video always according to described incidence relation
The product whether existence is associated.So can increase video and there is the probability of corresponding product, thus
Can promote the sale of products to user as much as possible, to improve the network shopping mall sale amount to product further.
In a kind of possible specific implementation, described video is the trailer of film, propaganda film and examination
See that at least one in video, described attribute information include the title of described film, show time, director
With at least one in protagonist, described product is film ticket.So, user is watching the advance notice of certain film
During sheet, can by the network shopping mall that the page of netcast platform is linked provided for selling this
The webpage of the film ticket of film buys film ticket.Wherein, deposit between netcast platform and network shopping mall
At incidence relation, netcast platform can be associated with one or more network shopping malls, and netcast is put down
Platform can recommend preferred network shopping mall to user, and user oneself can also select network shopping mall to buy electricity
Movie ticket.Here number and user to the network shopping mall being associated with netcast platform select network provider
The mode in city does not limits.
In this specific implementation, can also include according to the data correlation method of the present embodiment: carry
Taking the attribute information of described film ticket, wherein, the attribute information of described film ticket includes described film ticket institute
The corresponding title of film, show time, direct and act the leading role at least one；Predetermined number will be there is
The identical attribute information of the attribute information with described video film ticket and described video between set up and close
Connection relation, and store this incidence relation；And judge that described film ticket is always according to described incidence relation
The video that no existence is associated.As such, it is possible to improve trailer and the pass of corresponding film ticket further
Connection property.
Such as, entitled " nine layers of bewitching tower " film and the film of entitled " nine layers of bewitching tower of disrupting furtively "
Being actually same film, simply some cinema or netcast platform are referred to as " nine layers of bewitching tower "
, some cinema or netcast platform may be also called " nine layers of bewitching tower of disrupting furtively ", the most such as
If fruit is only referred to as attribute information with the name of film, the film watched at netcast platform user
In the case of entitled " nine layers of bewitching tower ", then possibly cannot be associated with entitled " nine layers of bewitching tower of disrupting furtively "
Film ticket.And regarding with described of predetermined number will be there is in data correlation method according to embodiments of the present invention
Incidence relation is set up, such as between film ticket and the described video of the attribute information that attribute information frequently is identical
If entitled " nine of the film corresponding to the trailer that the user got watches at netcast platform
Layer goblin's tower ", its show time, direct and act the leading role the electricity corresponding to the film ticket sold with network shopping mall
The movie show times of entitled " nine layers of bewitching tower of disrupting furtively " of shadow, direct and act the leading role the most identical, then will
The trailer of entitled " nine layers of bewitching tower of disrupting furtively " of corresponding film and the title of corresponding film
Film ticket for " nine layers of bewitching tower " is associated.It is different when introducing domestic that this is equally applicable to foreign film
Interpretative system and the different situation of the movie name that causes.Predetermined number can set the most flexibly
Put, and be not limited to three of above-mentioned example.
So, by pre-building that the movie trailer that netcast platform is provided provides with network shopping mall
For selling the corresponding relation between the page of corresponding film ticket, it is possible to user is broadcast at network
When setting level platform viewing movie trailer, can be easily from the network provider being associated with this netcast platform
City is bought and the film ticket corresponding to this film.Such as can obtain use by the way of clicking on associated buttons
In the webpage of the film ticket that this video of sale is introduced, film can be bought easily by this web page user
Ticket such that it is able to improve the network shopping mall sale amount to this film ticket.
Embodiment 3
Fig. 2 illustrates the structural representation of data association device according to an embodiment of the invention.Such as Fig. 2 institute
Showing, this data association device 100 includes: acquisition module 110, judge module 120 and relating module 130.
Wherein, acquisition module 110 is for obtaining the attribute information of the video that user watches at netcast platform；
Judge module 120 is connected with acquisition module 110, for judging that described video is according to described attribute information
The product that no existence is associated；Relating module 130 is used in the case of described video exists described product,
Show associated buttons on the page of described video for playing, wherein, described associated buttons and described net
What the network shopping mall of network playing platform association was provided is linked for selling the webpage of described product.
Above-described acquisition module 110, judge module 120, relating module 130 implement mechanism
Can be found in the description to step S110 to step S130 in embodiment 1 and Fig. 1, and described in the present embodiment
Data association device 100 is capable of effect same as in Example 1, repeats no more here.
In a kind of possible implementation, as it is shown on figure 3, data described according to embodiments of the present invention
Associated apparatus can also include: first models block 140 and the first memory module 150 in advance.Wherein, first is pre-
Modeling block 140 is for pre-building the incidence relation between described video and the product being associated；First deposits
Storage module 150 models block 140 in advance and is connected with first, is used for storing described incidence relation；Judge module 120
Can also be connected with the first memory module 150, be additionally operable to judge described video according to described incidence relation
The product whether existence is associated.So can increase video and there is the probability of corresponding product, thus
Can promote the sale of products to user as much as possible, to improve the network shopping mall sale amount to product further.
In a kind of possible specific implementation, described video is the trailer of film, propaganda film and examination
See that at least one in video, described attribute information include the title of described film, show time, director
With at least one in protagonist, described product is film ticket.
In this concrete implementation mode, as shown in Figure 4, data association according to embodiments of the present invention
Device 100 can also include: extraction module 160, second modeling block 170 and the second memory module 180 in advance.
Wherein, extraction module 160 is for extracting the attribute information of described film ticket, wherein, described film ticket
Attribute information includes the title of the film corresponding to described film ticket, show time, direct and act the leading role
At least one；Second in advance modeling block 170 is connected with extraction module 160, be used for by exist predetermined number with
Set up between film ticket and the described video of the attribute information that the attribute information of described video is identical and associate
System；Second memory module 180 models block 170 in advance and is connected with second, is used for storing described incidence relation；Sentence
Disconnected module 120 is also connected with the second memory module 180, is additionally operable to judge according to described incidence relation described
Whether film ticket exists the video being associated.
The mechanism that implements of above-described modules can be found in the description of embodiment 2, and this reality
Execute the data association device 100 described in example and be capable of effect same as in Example 2, the most superfluous
State.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited to
In this, any those familiar with the art, can be easily in the technical scope that the invention discloses
Expect change or replace, all should contain within protection scope of the present invention.Therefore, the protection of the present invention
Scope should be as the criterion with described scope of the claims.
Claims (8)
1. a data correlation method, it is characterised in that including:
Obtain the attribute information of the video that user watches at netcast platform；
Judge whether described video exists the product being associated according to described attribute information；And
In the case of described video exists described product, for playing display on the page of described video
Associated buttons, wherein, the network shopping mall that described associated buttons associates with described netcast platform is provided
Be linked for the webpage selling described product.
Data correlation method the most according to claim 1, it is characterised in that also include:
Pre-build and store the incidence relation between described video and the product being associated；And
Judge whether described video exists the product being associated always according to described incidence relation.
Data correlation method the most according to claim 1, it is characterised in that
Described video is the trailer of film, propaganda film and at least one tried in video, described attribute
Information include the title of described film, show time, direct and act the leading role at least one, described product
For film ticket.
Data correlation method the most according to claim 3, it is characterised in that also include:
Extracting the attribute information of described film ticket, wherein, the attribute information of described film ticket includes described electricity
The title of the film corresponding to movie ticket, show time, direct and act the leading role at least one；
By the film ticket of attribute information identical for the attribute information with described video that there is predetermined number with
Set up incidence relation between described video, and store this incidence relation；And
Judge whether described film ticket exists the video being associated always according to described incidence relation.
5. a data association device, it is characterised in that including:
Acquisition module, for obtaining the attribute information of the video that user watches at netcast platform；
Judge module, is connected with described acquisition module, regards described in judging according to described attribute information
Whether frequency exists the product being associated；And
Relating module, is connected with described judge module, for there is the situation of described product at described video
Under, showing associated buttons on the page of described video for playing, wherein, described associated buttons and institute
That states that the network shopping mall of netcast platform association provided is linked for selling the webpage of described product.
Data association device the most according to claim 5, it is characterised in that also include:
First models block in advance, associates pass for pre-building between described video and the product being associated
System；And
First memory module, models block in advance and is connected, be used for storing described incidence relation with described first；
Described judge module is also connected with described first memory module, is additionally operable to come according to described incidence relation
Judge whether described video exists the product being associated.
Data association device the most according to claim 5, it is characterised in that
Described video is the trailer of film, propaganda film and at least one tried in video, described attribute
Information include the title of described film, show time, direct and act the leading role at least one, described product
For film ticket.
Data association device the most according to claim 7, it is characterised in that also include:
Extraction module, for extracting the attribute information of described film ticket, wherein, the attribute of described film ticket
Information includes the title of the film corresponding to described film ticket, show time, direct and act the leading role at least
One；
Second models block in advance, is connected with described extraction module, for there is regarding with described of predetermined number
Incidence relation is set up between film ticket and the described video of the attribute information that attribute information frequently is identical；And
Second memory module, models block in advance and is connected, be used for storing described incidence relation with described second；
Described judge module is also connected with described second memory module, is additionally operable to come according to described incidence relation
Judge whether described film ticket exists the video being associated.
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| CN201610193161.6A CN105844494A (en) | 2016-03-30 | 2016-03-30 | Data association method and apparatus |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610193161.6A CN105844494A (en) | 2016-03-30 | 2016-03-30 | Data association method and apparatus |
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| CN105844494A true CN105844494A (en) | 2016-08-10 |
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| CN201610193161.6A Pending CN105844494A (en) | 2016-03-30 | 2016-03-30 | Data association method and apparatus |
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| CN113608651A (en) * | 2021-08-11 | 2021-11-05 | 北京字跳网络技术有限公司 | Data interaction method, device, equipment and storage medium |
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