KR20140068335A - A purchase supporting service of product placement on smart TV - Google Patents

A purchase supporting service of product placement on smart TV Download PDF

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Publication number
KR20140068335A
KR20140068335A KR1020120135371A KR20120135371A KR20140068335A KR 20140068335 A KR20140068335 A KR 20140068335A KR 1020120135371 A KR1020120135371 A KR 1020120135371A KR 20120135371 A KR20120135371 A KR 20120135371A KR 20140068335 A KR20140068335 A KR 20140068335A
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KR
South Korea
Prior art keywords
product
advertisement
program
smart
ppl
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KR1020120135371A
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Korean (ko)
Inventor
김수연
이상훈
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대구대학교 산학협력단
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Priority to KR1020120135371A priority Critical patent/KR20140068335A/en
Publication of KR20140068335A publication Critical patent/KR20140068335A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Multimedia (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Databases & Information Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to a program-linked product recommendation method on a smart TV, which comprises an advertisement product identification step (S1 step); An advertisement product output step (S2); A product selection list providing step (S3 step); An item detail information output step (S4 step); An interest goods storing step (S5 step); (Step S6). While viewing the program using the Internet connection function of the smart TV, the products registered in the PPL advertisement are displayed at the bottom of the screen so that the viewer can easily select the desired product and confirm the product information. If you find your favorite PPL products while viewing TV programs on the user side, you can easily check and purchase the product information without being disturbed by watching the program, saving time and effort. In terms of broadcasters, it can be directly connected to purchase as well as promotional effect of PPL products. Therefore, it can emphasize the direct sales effect through indirect advertisement, For PPL product shopping malls In addition to being able to secure a large number of users, it can generate higher profits. In addition, smart TV manufacturers can improve the service quality and user satisfaction by providing convenience of shopping related to broadcasting programs through its smart TV It is a useful invention with particular advantages.

Description

[0001] The present invention relates to a method for recommending a program-linked product on a smart TV,

The present invention relates to a product recommendation method, and more particularly, to a method of recommending a product on a smart TV (smart TV) platform that enables a smart TV viewer to easily and easily purchase a PPL advertisement product in a program while watching a program Related product recommendation method.

Recently, PPL advertising methods indirectly promoting the products by exposing the products provided by the sponsoring companies in various TV programs such as drama and show programs are gradually increasing. This is an effective marketing method reflecting the tendency of customers who are sensitive to the activities of entertainers.

However, as shown in FIG. 1, in the conventional TV, when a viewer sees a product on the screen and intends to purchase the product, he or she should visit the Internet or visit the store to check and purchase the product. This may require a lot of time and effort, and in the process, the purchasing intentions may weaken or disappear.

Recently, with the rapid spread of smart TV, it is possible to use the Internet or search information through TV, but it is still inconvenient to run the browser separately from the program being watched to check the information of the product being broadcast on the TV.

As a conventional commodity recommendation method, a "commodity recommendation and purchase system based on video automatic response" is disclosed and disclosed as Patent Document No. 2011-0006126.

As shown in FIG. 2, the "Product recommendation and purchase system based on the video automatic response" of the above-mentioned patent application publication No. 2011-0006126 includes a text message for recommending a product in a process of accessing a plurality of web sites and performing web surfing A client 100 of a recommender to generate; A plurality of web servers 200 operating the plurality of web sites and registering products on the plurality of web sites; And an application for interacting with the plurality of websites to generate the text message. An activation window for recommending a product by the application application is activated when the client 100 selects a product, A video automatic response server (300) for inputting a telephone number of a recommender, generating the text message, transmitting a coupon number to the text message, and outputting an image and a voice suitable for the product; A mobile communication company server 400 for transmitting the text message using a telephone number of a text message including the coupon number; When receiving a text message from the mobile communication company server 400 and purchasing a commodity corresponding to the commodity information included in the received text message, it connects to the video automatic response server 400, The user is informed of the purchase of the product while the audio and the voice are automatically received together with the mobile communication terminal to purchase the product recommended by the recommender, There is an effect that it can be expressed as a video rather than an image or a text, and there is an inconvenience to surf the app in order to recommend a product.

An object of the present invention is to solve the various drawbacks and problems caused by the above-mentioned conventional product recommendation method. The object of the invention is to provide a smart TV, The present invention provides a method of recommending a program-linked product on a smart TV in which a viewer can easily select a desired product, confirm the product information, and register the product as an interested product or put it into a shopping cart.

Another object of the present invention is to provide a smart TV program that can save time and effort because users can easily check and purchase merchandise information without being disturbed by watching a program when they find a favorite PPL merchandise while watching TV programs And a method for recommending linked products.

Another object of the present invention is to enhance the direct sales effect through indirect advertisement because it can be directly connected to the purchase as well as the advertising effect on the PPL product in the broadcasting company side, In addition, the PPL product shopping mall operated by broadcasters is able to secure a larger number of users, thereby providing a program-related product recommendation method on a smart TV that can generate higher profit.

Another object of the present invention is to provide a program-related product recommendation method on a smart TV that can improve service quality and user satisfaction by providing ease of use of shopping linked to a broadcast program through its smart TV .

In order to accomplish the above object, the program-linked product recommendation method on the smart TV of the present invention is a method of recommending a PPL advertisement by acquiring information from a viewing program by watching a smart TV, (Step S1) of identifying an advertisement product; When the PPL advertisement is confirmed in the broadcasting program currently being watched in the advertisement product checking step (S1), the advertisement output module 20 fetches the advertisement product from the PPL advertisement database (DB) An output step (step S2); A product selection list providing step (step S3) for providing a list so that the user can select a desired product if there is a favorite product in the advertisement product outputted in the advertisement product output step (step S2) by the product selection list providing module 30, Wow; A detailed product information output step (S4) of providing detailed information of the product selected in the product selection list providing step (S3 step) to the product detailed information output module (40) from the product detailed database (DB) of the broadcaster PPL product shopping mall, Step; An interest goods storing step (S5) of storing a result designated as a desired commodity in the interested commodity database (DB) after confirming the detailed information with the commodity storing module 50; A purchase support step (S6) of connecting a broadcaster PPL commodity shopping mall to promptly select a commodity on the screen while viewing the program with the purchase support module 60 or to immediately purchase a commodity already registered as a commodity of interest .

The present invention can display products registered in a PPL advertisement on the bottom of the screen while viewing a program by using an Internet connection function of a smart TV so that a viewer can easily select a desired product and check product information, If you find a favorite PPL product while viewing TV programs on the user side, you can save time and effort because you can easily check and purchase product information without being disturbed by program viewing. Can be directly connected to the purchase as well as the advertising effect of the PPL product. Therefore, it can gain a competitive advantage over other companies in terms of the advertisement cost by emphasizing that the direct sales effect through indirect advertisement increases, and the PPL product shopping mall operated by the broadcasting company Get more users The smart TV maker has a special advantage that it can improve the service quality and user satisfaction by providing convenience of shopping related to broadcasting programs through its smart TV .

1 is a flow chart of a product recommendation method on a conventional TV,
FIG. 2 is a block diagram of a product recommendation and purchasing system based on a conventional video automatic response,
FIG. 3 is a flow chart for executing the program-linked product recommendation method on the smart TV of the present invention,
4 is a conceptual diagram of a program-linked product recommendation method on the smart TV of the present invention.

Hereinafter, a program-linked product recommendation method on the smart TV of the present invention will be described in detail as a preferred embodiment with reference to the accompanying drawings.

4 is a conceptual diagram of a program-linked product recommendation method on the smart TV of the present invention. The program-linked product recommendation method on the smart TV of the present invention is smart (S 1) of identifying an advertisement item identification module (10) to determine whether a broadcast program currently being viewed includes a PPL advertisement after acquiring information from a viewing program by watching the TV; When the PPL advertisement is confirmed in the broadcasting program currently being watched in the advertisement product checking step (S1), the advertisement output module 20 fetches the advertisement product from the PPL advertisement database (DB) An output step (step S2); A product selection list providing step (step S3) for providing a list so that the user can select a desired product if there is a favorite product in the advertisement product outputted in the advertisement product output step (step S2) by the product selection list providing module 30, Wow; A detailed product information output step (S4) of providing detailed information of the product selected in the product selection list providing step (S3 step) to the product detailed information output module (40) from the product detailed database (DB) of the broadcaster PPL product shopping mall, Step; An interest goods storing step (S5) of storing a result designated as a desired commodity in the interested commodity database (DB) after confirming the detailed information with the commodity storing module 50; A purchase support step (S6) of connecting a broadcaster PPL commodity shopping mall to promptly select a commodity on the screen while viewing the program with the purchase support module 60 or to immediately purchase a commodity already registered as a commodity of interest consist of.

Next, the operation of the program-linked product recommendation method on the smart TV of the present invention as described above will be described in detail as an embodiment.

Example

First, in the advertisement product identification step (S1 step), the smart TV is viewed to acquire information from the viewing program, and then the advertisement product identification module 10 identifies whether the broadcasting program currently being viewed includes the PPL advertisement. If the advertisement of the current broadcast program is searched from the PLL advertisement database (DB) held by the broadcasting company shopping mall managing the PLL product and the corresponding advertisement is included, the flow advances to the advertisement product output step (step S2).

Here, if the advertisement of the current broadcast program is searched from the PLL advertisement database (DB) held by the broadcasting company shopping mall managing the PLL product in the advertisement product confirmation step (S1) and a corresponding advertisement is not included, It is not necessary and a normal TV viewing is performed.

Next, when the PPL advertisement is confirmed in the broadcasting program currently being viewed in the advertisement product output step (S2) in the advertisement product confirmation step (S1), the product output module 20 transmits the advertisement product to the PPL advertisement database DB ) And output it at the bottom of the TV screen.

At this time, a toggle key is provided so that the user can easily select whether to receive the advertisement (reception or rejection). The output method adopts a method that does not interfere with watching TV. For example, it is possible to adopt a method of flowing to the left from the bottom of the screen, such as major news or weather, which can be changed according to the user's choice. At the time of outputting the product, various methods such as displaying all advertisement products in the program sequentially or showing them in a scene where the product is displayed or a combination of the two methods are used.

Then, if there is a favorite product in the advertisement product output in the advertisement product output step (step S2), the product selection list providing module 30 in the product selection list providing step (step S3) Lt; / RTI >

The detail information of the product selected in the product selection list providing step (step S3) is output to the product detailed information DB 40 of the broadcaster PPL product shopping mall in the product detailed information output step (S4 step) . At this time, the screen division function is provided so as not to interfere with the TV viewing so that the viewing program and the detailed product information are simultaneously displayed. The size of both sides of the screen can be adjusted if desired.

Then, in the step S5 of storing the items of interest (S5), detailed information is confirmed by the interested goods storage module 50, and the results of the items of interest are stored in the interest goods database (DB). This can be useful for storing desired merchandise for not purchasing immediately or purchasing a large number of merchandise while watching TV.

Finally, in order to promptly select a product on the screen while watching the program with the purchase support module 60 in the purchase support step (S6), or to immediately purchase a product already registered as a product of interest, a broadcasting company PPL product shopping mall . Through the purchase support module 60, a desired product can be easily and quickly settled on the smart TV using various payment methods provided by the broadcaster PPL product shopping mall.

While the present invention has been described with reference to the preferred embodiments, it is to be understood that the invention is not limited thereto and that various changes and modifications may be made therein without departing from the scope of the invention.

10: advertisement product identification module 20: product output module
30: a product selection list providing module 40: a product detail information outputting module
50: interested goods storage module 60: purchase support module

Claims (7)

An advertising product identification step (S1 step) of identifying whether the broadcasting program currently being watched by the advertisement product identification module 10 includes a PPL advertisement after acquiring information from the viewing program by watching the smart TV; When the PPL advertisement is confirmed in the broadcasting program currently being watched in the advertisement product checking step (S1), the advertisement output module 20 fetches the advertisement product from the PPL advertisement database (DB) An output step (step S2); A product selection list providing step (step S3) for providing a list so that the user can select a desired product if there is a favorite product in the advertisement product outputted in the advertisement product output step (step S2) by the product selection list providing module 30, Wow; A detailed product information output step (S4) of providing detailed information of the product selected in the product selection list providing step (S3 step) to the product detailed information output module (40) from the product detailed database (DB) of the broadcaster PPL product shopping mall, Step; An interest goods storing step (S5) of storing a result designated as a desired commodity in the interested commodity database (DB) after confirming the detailed information with the commodity storing module 50; A purchase support step (S6) of connecting a broadcaster PPL commodity shopping mall to promptly select a commodity on the screen while viewing the program with the purchase support module 60 or to immediately purchase a commodity already registered as a commodity of interest Program - based product recommendation method on smart TV. The method as claimed in claim 1, wherein when the advertisement of the current program is searched from the PLL advertisement database (DB) held by the broadcasting company shopping mall managing the PLL product in the advertisement product confirmation step (S1) And then proceeds to an advertisement product output step (S2). The method according to claim 1, further comprising: searching an advertisement of a current broadcast program from a PLL advertisement database (DB) held by a broadcasting company shopping mall managing a PLL product in the advertisement product identification step (S1) And the user is not required to take any special measures, and a general TV viewing is performed. 2. The method according to claim 1, wherein the method of outputting the advertisement item in the advertising article output step (S2) is such that major news, weather, etc. are flowed to the left from the bottom of the screen, Program - based product recommendation method on smart TV. 5. The method according to claim 4, wherein the output of the advertisement item in the advertising article output step (S2) is a method of displaying all the advertisement articles in the program sequentially or in a scene in which the goods are displayed, Based product recommendation method on smart TV. The method of claim 1, wherein the output of the product detail information output step (S4) provides a screen division function so as not to interfere with TV viewing so that the broadcast program being watched and the detailed product information are simultaneously displayed, And the size of the program-related product recommendation method on the smart TV. The method of claim 1, wherein the interest product database (DB) is used to store a desired commodity for not purchasing immediately or purchasing a plurality of commodities while watching TV, in the commodity storing step (S5) Program - based product recommendation method on smart TV.








KR1020120135371A 2012-11-27 2012-11-27 A purchase supporting service of product placement on smart TV KR20140068335A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160010662A (en) 2014-07-16 2016-01-28 정철호 System and method of providing PPL advertisement products
KR20220053969A (en) * 2020-10-23 2022-05-02 스페이스뱅크 주식회사 Untact experience type marketing platform system based on customer behavior data

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160010662A (en) 2014-07-16 2016-01-28 정철호 System and method of providing PPL advertisement products
KR20220053969A (en) * 2020-10-23 2022-05-02 스페이스뱅크 주식회사 Untact experience type marketing platform system based on customer behavior data

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