JP2013058218A - モバイル環境におけるユーザプロファイル更新を用いた短距離通信トランザクション - Google Patents
モバイル環境におけるユーザプロファイル更新を用いた短距離通信トランザクション Download PDFInfo
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Abstract
【解決手段】短距離通信(NFC)リンクを使用してモバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報をモバイルクライアント上で受信することと、受信したトランザクション情報に基づいてユーザプロファイルをモバイルクライアント上で更新することと、更新されたユーザプロファイルに基づいて1つまたは複数のターゲットコンテンツメッセージをモバイルクライアント上で受信、選択および表示することのうちの少なくとも1つを実行することとを含む。
【選択図】図1
Description
性別
よく行く場所の中央年齢
年齢分布および関連する確率
仕事に行くための平均移動時間
世帯収入または世帯収入範囲
世帯規模
家族収入または家族収入範囲
家族規模
配偶者の有無
家を所有している確率
家を賃借している確率
ライフステージグループ/種別
ユーザの複数の人口層ユーザプロファイルをW−ATにおいて維持できることに留意されたい。たとえば、M−TCM対応クライアントは、ユーザの2つの人口層プロファイル、すなわち、ユーザの「自宅」場所(たとえば、21:00〜06:00の間に最もよく行った場所)の1つのプロファイルと、ユーザの「仕事」場所(たとえば、09:00〜17:00の間に最もよく行った場所)の1つのプロファイルとを維持するように、ネットワークによって構成できる。
アプリケーションIDおよびそのアプリケーションに費やされた時間
関心分類
好みのキーワード
好みのウェブサイト
関心対象の広告
音楽アルバム
関心対象のゲーム
W−AT上のネイティブユーザインターフェイスアプリケーションを介してアプリケーション行動を観察するためのフックを追加することによってマイニングされた行動から、(人口層を含む)多くのプロファイル要素を推論することができる。そのようなアプリケーションを介して、ユーザは他のアプリケーションを起動することができるのである。いつユーザが特定のアプリケーションを起動し、終了したかを監視することによって、ユーザの関心対象のアプリケーションおよびこれらのアプリケーションに費やされた時間を推論することができる。
デフォルトメッセージ(1710、1720および1730)。これらは、システムオペレータなどによってマークが付けられる「フォールバック」メッセージと考えられる。これらのメッセージは、デバイスアプリケーションによって要求されるメッセージタイプを満たす他のいかなるメッセージも表示に利用できない場合に示される。
メッセージ値属性。メッセージに関する値を計算することは、メッセージのタイプに基づいて、いくつかの属性を考慮することができる。いくつかのこれらの属性は、メッセージ対応通信システムにわたるメッセージ配信方式、たとえば、広告キャンペーンに対する集中制御を維持するようにサーバによって定義できるが、メッセージ値計算に取り入れられる属性のうちのいくつかは、それぞれのユーザがメッセージとどのように対話するかに基づいて、モバイルクライアント/W−AT上で判断できる。
WTCACHE_MISS_MIは、計算におけるキャッシュミス状態適合フラグに関する重みであり、WTCRTは、計算におけるユーザプロファイル固有のシステムクリックスルーレートに関する重みであり、WTLCTRは、計算におけるメッセージに関するクライアント固有のクリックスルーレートに関する重みであり、WTPPIは、値計算におけるメッセージ再生確率インジケータに関する重みである。
線形崩壊を限界とする、より速い指数関数的崩壊。f(τ)=(1−τ)e−λτ*u(1−τ)であり、ただし、λ=0である場合は、線形崩壊が生じ、τ=0である場合は、f(τ)=1であり、τ=1である場合は、f(τ)=0である。
15〜24歳で40Kを超える収入をもつ、または25〜34歳で70Kを超える収入をもつ合成ルールグループの場合、最大/最小手法が使用できる。たとえば、この2つのグループ化の最小値の最大値(たとえば、MAX(MIN(40,65),MIN(35,45))をとると、このグループ化に関して40%の信頼レベルであるMAX(40,35)がもたらされる。
(1)メッセージおよびユーザ選好が疎である場合、学習エンジンは、ユーザ応答、たとえば、ユーザの「クリックする行動」からユーザ選好を迅速に学習することができる。すなわち、学習のレートは、メッセージおよび/またはユーザ選好の疎である度合いに比例することができる。
様々な種別に基づいて様々なカテゴリにキャッシュスペースを分割するために使用されるメッセージキャッシュ比を判断することができるフィルタルール。これらのキャッシュ比は、いくつかの定義された基準に基づいて、固定であっても、動的であってもよい。
短距離通信(NFC)は、NFCデバイス間の情報の近距離交換を可能にするワイヤレス技術である。NFCが可能な製品は、プレゼンス指向のトランザクションを単純化して、たとえば、商品およびサービスの購入における、情報の迅速でよりセキュアな交換、またはそこでの情報の交換を可能にする。
以下に、本願出願時の特許請求の範囲に記載された発明を付記する。
[1] モバイルクライアントによって処理される情報の適合性を判断するための方法であって、
短距離通信(NFC)リンクを使用して前記モバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を前記モバイルクライアント上で受信することと、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新することと、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行することと
を備える方法。
[2] 前記トランザクションホストがポイントオブセールホストである、請求項1に記載の方法。
[3] 前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づく、請求項1に記載の方法。
[4] 前記1つまたは複数のターゲットコンテンツメッセージが広告を含む、前記[1]に記載の方法。
[5] 前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含む、前記[1]に記載の方法。
[6] 前記ユーザプロファイルを更新する前記ステップが、前記トランザクションの場所を前記モバイルクライアントに供給することを含む、前記[1]に記載の方法。
[7] 前記トランザクションホストがポイントオブセールホストであり、
前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づき、
前記1つまたは複数のターゲットコンテンツメッセージが広告を含み、
前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含み、
前記ユーザプロファイルを更新する前記ステップが、前記トランザクションの場所を前記モバイルクライアントに供給することを含む
前記[1]に記載の方法。
[8] 短距離通信(NFC)リンクを使用して前記モバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を前記モバイルクライアント上で受信するための手段と、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新するための手段と、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行するための手段と
を備えるモバイルクラアント。
[9] 前記トランザクションホストがポイントオブセールホストである、前記[8]に記載のモバイルクライアント。
[10] 前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づく、前記[8]に記載のモバイルクライアント。
[11] 前記1つまたは複数のターゲットコンテンツメッセージが広告を含む、前記[8]に記載のモバイルクライアント。
[12] 前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含む、前記[8]に記載のモバイルクライアント。
[13] 前記ユーザプロファイルを更新するための前記手段が、前記トランザクションの前記場所に基づいて前記ユーザプロファイルを更新する、前記[8]に記載のモバイルクライアント。
[14] メモリと、
二方向短距離通信(NFC)リンクを確立することが可能なNFC回路と、
前記メモリおよび前記NFC回路に結合されたプロセッサであって、
前記NFCリンクを使用して前記モバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を受信し、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新し、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行する
ように動作可能なプロセッサと
を備えるモバイルクラアント。
[15] 前記トランザクションホストがポイントオブセールホストである、前記[14]に記載のモバイルクライアント。
[16] 前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づく、前記[14]に記載のモバイルクライアント。
[17] 前記1つまたは複数のターゲットコンテンツメッセージが広告を含む、前記[14]に記載のモバイルクライアント。
[18] 前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含む、前記[14]に記載のモバイルクライアント。
[19] 前記ユーザプロファイルを更新するための前記手段が、前記トランザクションの前記場所に基づいて前記ユーザプロファイルを更新する、前記[14]に記載のモバイルクライアント。
[20] 短距離通信(NFC)リンクを使用してモバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を前記モバイルクライアント上で受信するための命令と、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新するための命令と、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行するための命令と
を備えるコンピュータ可読媒体
を備えるコンピュータプログラム製品。
Claims (20)
- モバイルクライアントによって処理される情報の適合性を判断するための方法であって、
短距離通信(NFC)リンクを使用して前記モバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を前記モバイルクライアント上で受信することと、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新することと、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行することと
を備える方法。 - 前記トランザクションホストがポイントオブセールホストである、請求項1に記載の方法。
- 前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づく、請求項1に記載の方法。
- 前記1つまたは複数のターゲットコンテンツメッセージが広告を含む、請求項1に記載の方法。
- 前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含む、請求項1に記載の方法。
- 前記ユーザプロファイルを更新する前記ステップが、前記トランザクションの場所を前記モバイルクライアントに供給することを含む、請求項1に記載の方法。
- 前記トランザクションホストがポイントオブセールホストであり、
前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づき、
前記1つまたは複数のターゲットコンテンツメッセージが広告を含み、
前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含み、
前記ユーザプロファイルを更新する前記ステップが、前記トランザクションの場所を前記モバイルクライアントに供給することを含む
請求項1に記載の方法。 - 短距離通信(NFC)リンクを使用して前記モバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を前記モバイルクライアント上で受信するための手段と、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新するための手段と、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行するための手段と
を備えるモバイルクライアント。 - 前記トランザクションホストがポイントオブセールホストである、請求項8に記載のモバイルクライアント。
- 前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づく、請求項8に記載のモバイルクライアント。
- 前記1つまたは複数のターゲットコンテンツメッセージが広告を含む、請求項8に記載のモバイルクライアント。
- 前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含む、請求項8に記載のモバイルクライアント。
- 前記ユーザプロファイルを更新するための前記手段が、前記トランザクションの前記場所に基づいて前記ユーザプロファイルを更新する、請求項8に記載のモバイルクライアント。
- メモリと、
二方向短距離通信(NFC)リンクを確立することが可能なNFC回路と、
前記メモリおよび前記NFC回路に結合されたプロセッサであって、
前記NFCリンクを使用して前記モバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を受信し、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新し、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行する
ように動作可能なプロセッサと
を備えるモバイルクライアント。 - 前記トランザクションホストがポイントオブセールホストである、請求項14に記載のモバイルクライアント。
- 前記トランザクション情報が、販売業者識別情報、クレジットカード提供者、項目のタイプ、項目の名前、トランザクション値、トランザクションの場所、トランザクションの日付、トランザクションの時間、および電話番号のうちの少なくとも1つに基づく、請求項14に記載のモバイルクライアント。
- 前記1つまたは複数のターゲットコンテンツメッセージが広告を含む、請求項14に記載のモバイルクライアント。
- 前記1つまたは複数のターゲットコンテンツメッセージがメタデータを含む、請求項14に記載のモバイルクライアント。
- 前記ユーザプロファイルを更新するための前記手段が、前記トランザクションの前記場所に基づいて前記ユーザプロファイルを更新する、請求項14に記載のモバイルクライアント。
- 短距離通信(NFC)リンクを使用してモバイルクライアントとトランザクションホストとの間のトランザクションに関係する情報を前記モバイルクライアント上で受信するための命令と、
前記受信したトランザクション情報に基づいて前記モバイルクライアント上でユーザプロファイルを更新するための命令と、
前記更新されたユーザプロファイルに基づいて前記モバイルクライアント上で1つまたは複数のターゲットコンテンツメッセージを受信、選択および表示することのうちの少なくとも1つを実行するための命令と
を備えるコンピュータ可読媒体
を備えるコンピュータプログラム製品。
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US9391789B2 (en) | 2016-07-12 |
WO2009079385A8 (en) | 2011-02-03 |
CN102105897A (zh) | 2011-06-22 |
WO2009079385A1 (en) | 2009-06-25 |
JP2011512695A (ja) | 2011-04-21 |
CN105245604A (zh) | 2016-01-13 |
EP2229656A1 (en) | 2010-09-22 |
US20090157834A1 (en) | 2009-06-18 |
US20090177530A1 (en) | 2009-07-09 |
JP5356403B2 (ja) | 2013-12-04 |
KR101516709B1 (ko) | 2015-05-06 |
KR20100100966A (ko) | 2010-09-15 |
KR20120063560A (ko) | 2012-06-15 |
US20090157512A1 (en) | 2009-06-18 |
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