EP2837504A1 - Effect card - Google Patents
Effect card Download PDFInfo
- Publication number
- EP2837504A1 EP2837504A1 EP14180020.1A EP14180020A EP2837504A1 EP 2837504 A1 EP2837504 A1 EP 2837504A1 EP 14180020 A EP14180020 A EP 14180020A EP 2837504 A1 EP2837504 A1 EP 2837504A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- picture element
- pull
- viewing window
- effect card
- picture
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- B42D15/00—Printed matter of special format or style not otherwise provided for
- B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
- B42D15/04—Foldable or multi-part cards or sheets
- B42D15/045—Multi-part cards or sheets, i.e. combined with detachably mounted articles
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F1/00—Cardboard or like show-cards of foldable or flexible material
- G09F1/08—Cardboard or like show-cards of foldable or flexible material wholly or partly imitating the form of an object, e.g. of the article to be advertised
- G09F2001/085—Cardboard or like show-cards of foldable or flexible material wholly or partly imitating the form of an object, e.g. of the article to be advertised actuated by a sliding tongue
Definitions
- the invention relates to an effect card.
- Effect cards are used as promotions, e.g. Used in mailings and sent by companies in large numbers to customers or prospects.
- the aim of an effect card is to attract the attention of a viewer, for example, to a particular product.
- most effect cards on an actuator which can be actuated by a viewer.
- this may be a pull-out element that is pulled out of the effect card by the viewer.
- a certain effect in the effect card for example, a picture change in a viewing window is caused.
- EP 1 834 808 B1 describes an image slat card in which three image slats obscure an image on the inside of the envelope. By pulling an extractor out of the envelope, the viewer pulls these three slats aside so that they release the image. This is visible to a viewer through the window of the lamella card.
- an effect card causes a surprising effect that the user does not expect. It is also advantageous if the functionality of an effect card is not or not immediately apparent to a viewer.
- the object of the invention is to provide an effect card which causes a surprising effect and whose operation is not immediately apparent to the viewer.
- the effect card according to the invention comprises a first, second and third picture element. It also includes an extraction member for extraction from the effect card by a viewer.
- the second picture element is attached directly or indirectly to the pull-out element. This can be a separate picture element. Alternatively, the second picture element can also be attached directly to the pull-out element, for example.
- the effect card according to the invention further comprises a viewing window. In an initial position where the pull-out element is not pulled out of the effect card, the first picture element is visible through the viewing window.
- the third picture element is visible through the viewing window. Further, the second picture element is on the pull-out element adjacent to the viewing window, i. not through the viewing window, visible.
- pulling out of the pull-out of the effect card thus takes place a change of visible in the viewing window image from the first pixel to the third pixel.
- the second picture element next to the effect card is also visible.
- the third picture element when the pull-out element is pulled out of the effect card, the third picture element is advanced in front of the first picture element.
- the third picture element is arranged in the pull-out position in front of the first picture element and conceals it at least partially.
- the effect card is preferably made of paper, cardboard or a thin plastic material.
- the effect card has an envelope with a front and a rear flap element.
- the front flap member has the viewing window for viewing the pixels in the envelope.
- the first picture element is arranged inside the envelope.
- the second picture element is arranged on the side of the pull-out element directed towards the observer and is arranged in the starting position within the envelope behind the first picture element, ie between this and the rear cover element. Thus, it is not or not complete for the viewer through the viewing window because it is obscured by the first picture element.
- the third picture element is arranged in the starting position behind the area of the front cover element which does not have the viewing window.
- the third pixel is at least partially hidden in the initial position of the front flap element and not or not completely visible to the viewer. It is preferred that the area of the front cover element without the viewing window is located on the side of the viewing window opposite the pull-out opening for the pull-out element.
- the viewing window is thus located between the pull-out opening and the area of the first envelope element without the viewing window. If the pull-out element is, for example, pulled out of the effect card by a viewer to the right, then the viewing window can be located centrally on the effect map, while the area of the first cover element without the viewing window is located on the left side of the effect map.
- this region of the first cover element without viewing window is particularly preferred for this region of the first cover element without viewing window to extend over a region which is less than half and in particular less than one third of the area of the front cover element.
- this region of the first cover element without viewing window is particularly preferred for this region of the first cover element without viewing window to extend over a region which is less than half and in particular less than one third of the area of the front cover element.
- the last-mentioned embodiment can be realized, in particular, by providing at least two third picture elements, which are arranged one after the other in the starting position in the starting position in the region of the cover element without viewing window. They are thus covered by the area of the front envelope element without viewing window.
- the axis along which the plurality of third picture elements are arranged one after the other runs perpendicular to the surface of the effect map and substantially corresponds to the direction from which a viewer views the effect map.
- the at least two third picture elements are pulled out in a fan-like manner when the pull-out element is pulled out of the envelope in the region of the viewing window. Fanning here means that the picture elements are no longer arranged substantially one behind the other as in the starting position. Rather, they are arranged in the pull-out position substantially side by side and thus next to each other visible to a viewer through the viewing window. Only a part of every third picture element is arranged in the pull-out position even below the neighboring picture element. This is necessary so that the several third picture elements can be pushed back one behind the other during the insertion of the pull-out element in the envelope in order to be covered by the first cover element.
- the at least two third picture elements thus form lamellae which are arranged at least partially next to one another and allow an overall picture to emerge, which is visible through the viewing window.
- At least three third picture elements are used. This makes it possible to form the region of the first cover element, which has no viewing window, particularly narrow, so that this, as already described, constitutes less than a third or even less than a quarter of the area of the first cover element. This is only possible because the at least three third picture elements in this area are pushed one behind the other and thus can be covered by this relatively small area. In contrast, in the pull-out position, these at least three third picture elements are located next to one another and produce a large-area image which preferably completely fills the viewing window. This effect is particularly surprising for a viewer, since he does not immediately understand at what point the effect map, the third picture elements that give such a large overall picture, have been found so far.
- the pull-out element comprises a transparent film which, in the pull-out position, is the front side of the second picture element at least partially covered. Because the film is transparent, the front of the second pixel is still visible in the pull-out position. This concerns at least that part of the transparent film which, for example, is not printed.
- the transparent film at the distal end of the pull-out element is connected thereto. Furthermore, it is preferred that the proximal end of the film is arranged between the first picture element and the at least one third picture element.
- the distal end of the film and the pull-out element is that portion of the pull-out element that is gripped by the viewer to be pulled out of the effect card. If, for example, the pull-out element is pulled out of the effect card to the right, this is the outer right-hand end of the pull-out element and the transparent film.
- the proximal end of the film is correspondingly the opposite end of the film, in this case the left end.
- the transparent film is pulled out of the envelope only to the extent that its proximal end is still in the envelope between the first picture element and the at least one third picture element. Furthermore, preferably not the entire film is located behind the at least one third picture element, but only its proximal end, since the transparent film is displaced in the distal direction together with the at least one third picture element when the pull-out element is pulled out.
- the transparent film is at least partially printed with a particular monochrome image and / or text motif.
- the film may also be provided with a motif by another technique. It is preferred that this is a motif which is complementary to the motif of the second picture element. This means that the motif of the transparent film and the second picture element together result in an overall motif.
- the transparent film may be printed with a monochrome motif, while the second image element has the complementary color motif.
- the transparent film is in the starting position at least partially and in particular completely in front of the first picture element and thus is visible through the viewing window. Furthermore, it is preferred that the film has a motif which is complementary to the motif of the first picture element, so that these two motifs in the starting position combine to form an overall motif that is visible through the viewing window.
- the term "complementary” is understood to mean that the motifs on the foil and the first image element (or the second image element in the pull-out position) are matched to one another so that it is not apparent to the viewer that they are two separate motifs. but the viewer gets the impression that he is looking at a single motif.
- the motif of the first pixel complementary to the motif on the transparent foil is a different motif than the motif of the second pixel which is also complementary to the motif of the foil.
- a first overall motif is visible, which is composed of the motif of the first picture element and the film.
- a second overall motif is visible, which is composed of the motif of the film and the motif of the second image element.
- This second overall motive differs in particular from the first overall motif in the starting position. This effect is particularly surprising for the user, since it is not clear to him, since the overall motif in the pull-out position is composed of different partial motifs than the overall motif in the starting position.
- the effect map with the at least two and in particular with the three third picture elements as well as the effect map with the one third picture element each represent a separate invention.
- Fig. 1a shows an effect card 10 according to the first invention.
- This has an envelope 12 with a front cover element 14.
- the rear flap 14 is located on the back of the effect card and is shown in Figs. not visible.
- the front flap element 14 has a viewing window 18 which is offset somewhat in the direction of the dispensing opening 30. This occupies the largest area of the front cover element 14, namely that area which is located to the right of the dashed line S. To the left of this line S is the area 14a in which the front flap element 14 has no viewing window 18.
- this area 14a covers the three third picture elements 24a, b, c, so that they are not visible.
- the first picture element 20, which is in Fig. 1a visible through the viewing window 18 is located behind the transparent film 28.
- This has an image and / or text motif 100 which is complementary to the motif 102 of the first picture element 20 and gives an overall image 100, 102 visible through the viewing window 18.
- the pull-out element 26 is pulled out of the envelope 14 through the pull-out opening 30.
- the FIGS. 1b, 1c and 1d represent three different pull-out positions.
- Fig. 1b the pull-out element 26 is pulled out of the envelope 14 so far that the last (ie the third) third picture element 24c and partially the second third picture element 24d are visible through the viewing window 18.
- the second third picture element 24b is for the most part still behind the third third picture element 24c.
- Fig. 1c is the pull-out 26 further pulled out of the envelope 14, so that in part already the first third pixel 24a is visible, the largest part, however, is still behind the second third pixel 24b.
- Fig. 1d For example, the pull-out element 26 is pulled completely out of the envelope 14, so that all three third picture elements 24a, b, c are visible through the viewing window 18 and produce an overall image 104. This completely covers the first picture element 20, so that it is no longer visible through the viewing window 18.
- the second pixel 22 visible. This is located behind the transparent film 28.
- the motif 106 on the second picture element 22 forms with the motif 100 on the transparent film 28 a second overall motif 100,106, which is visible to the viewer of the pull-out position next to the effect map 10, ie not through the viewing window 18 is. This may differ from the first overall motif 100, 102.
- the positions of the pull-out element 26 in the FIGS. 2a to 2d correspond respectively to the positions of the pull-out element in the FIGS. 1a to 1d ,
- the upper guide member 30a and the lower guide member 30b of the envelope 14 is folded upwards, so that it is visible in which way the three third picture elements 24a to 24c are guided in the envelope 14.
- the upper guide member 30a has a guide slot 32a into which an upper tab 34a of the third third picture element 24c is guided.
- the tab 34a engages in the folded-down state of the upper guide member 30a in the upper guide slot 32a and can be guided along the entire length thereof.
- the right end of the guide slot 32a forms an end stop for the upper tab 34a.
- the lower guide element 30b has a lower guide slot 32b, in which a lower guide tab 34b of the picture element 24c is guided.
- FIG. 2d Another upper guide tab 36a and lower guide tab 36b of the third third picture element 24c are each guided in a guide slot 38a, 38b of the second third picture element 24b.
- this guide slot 38a, 38b two guide tabs 40a, 40b of the first third picture element 24a are also guided in each case.
- an upper and a lower end stop 42a, 42b are provided.
- FIGS. 3a, 3b . 3c an effect card 10 according to the second invention is shown. This differs from the first effect map in that only a third picture element 24a is provided, which is visible in the pull-out position through the viewing window 18 (see FIG Fig. 3c ). Correspondingly, the area 14a of the front cover element 14, which has no viewing window wider than in the first invention. The operation of the second effect card otherwise corresponds to the first effect card.
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- Credit Cards Or The Like (AREA)
Abstract
Effektkarte mit, einem ersten Bildelement (20), einem zweiten Bildelement (22) und mindestens einem dritten Bildelement (24a, b, c) einem Ausziehelement (26) zum Ausziehen aus der Effektkarte (10), wobei das zweite Bildelement (22) auf dem Ausziehelement (26) angebracht ist, einem Sichtfenster (18), wobei in einer Ausgangsposition, in der das Ausziehelement (26) nicht aus der Effektkarte (10) ausgezogen ist, das erste Bildelement (20) durch das Sichtfenster (18) sichtbar ist und in einer Ausziehposition, in der das Ausziehelement (26) aus der Effektkarte (10) ausgezogen ist, das dritte Bildelement (24a, b, c) durch das Sichtfenster (18) sichtbar ist und das zweite Bildelement (22) auf dem Ausziehelement (26) neben dem Sichtfernster (18), d.h. nicht durch das Sichtfenster (18), sichtbar ist, wobei beim Herausziehen des Ausziehelements (26) aus der Effektkarte (10) ein Verschieben des dritten Bildelements (24a, b, c) vor das erste Bildelement (20) erfolgt, so dass das dritte Bildelement (24a, b, c) in der Ausziehposition vor dem ersten Bildelement angeordnet ist und dieses zumindest teilweise verdeckt.Effect card with, a first picture element (20), a second picture element (22) and at least one third picture element (24a, b, c) a pull-out element (26) for extraction from the effect card (10), the second picture element (22) being mounted on the pull-out element (26), a viewing window (18), wherein in a starting position in which the pull-out element (26) is not pulled out of the effect card (10), the first picture element (20) is visible through the viewing window (18) and in an extended position, in which the pull-out element (26) is pulled out of the effect card (10), the third picture element (24a, b, c) is visible through the viewing window (18) and the second picture element (22) on the pull-out element (26 ) next to the viewing window (18), ie not visible through the viewing window (18), wherein upon pulling the pull-out member (26) out of the effect card (10), the third picture element (24a, b, c) moves in front of the first picture element (20) so that the third picture element (24a, b, c) is in the pull-out position is arranged in front of the first picture element and this at least partially hidden.
Description
Die Erfindung betrifft eine Effektkarte.The invention relates to an effect card.
Effektkarten werden als Werbeaktionen z.B. bei Mailings eingesetzt und von Unternehmen in großer Zahl an Kunden oder Interessenten verschickt. Ziel einer Effektkarte ist es, die Aufmerksamkeit eines Betrachters bspw. für ein bestimmtes Produkt zu erregen. Hierzu weisen die meisten Effektkarten ein Betätigungselement auf, das durch einen Betrachter betätigbar ist. Bspw. kann es sich hierbei um ein Ausziehelement handeln, das durch den Betrachter aus der Effektkarte herausgezogen wird. Durch ein solches Betätigungselement wird ein bestimmter Effekt in der Effektkarte, bspw. ein Bildwechsel in einem Sichtfenster verursacht.Effect cards are used as promotions, e.g. Used in mailings and sent by companies in large numbers to customers or prospects. The aim of an effect card is to attract the attention of a viewer, for example, to a particular product. For this purpose, most effect cards on an actuator which can be actuated by a viewer. For example. this may be a pull-out element that is pulled out of the effect card by the viewer. By such an actuator, a certain effect in the effect card, for example, a picture change in a viewing window is caused.
Besonders vorteilhaft ist es, wenn eine Effektkarte einen überraschenden Effekt verursacht, den der Nutzer nicht erwartet. Weiterhin ist es von Vorteil, wenn sich die Funktionsweise einer Effektkarte einem Betrachter nicht oder nicht unmittelbar erschließt.It is particularly advantageous if an effect card causes a surprising effect that the user does not expect. It is also advantageous if the functionality of an effect card is not or not immediately apparent to a viewer.
Aufgabe der Erfindung ist es, eine Effektkarte bereitzustellen, die einen überraschenden Effekt verursacht und deren Funktionsweise sich dem Betrachter nicht unmittelbar erschließt.The object of the invention is to provide an effect card which causes a surprising effect and whose operation is not immediately apparent to the viewer.
Die Lösung der Aufgabe erfolgt erfindungsgemäß durch die Merkmale des Anspruchs 1.The object is achieved according to the invention by the features of claim 1.
Die erfindungsgemäße Effektkarte umfasst ein erstes, zweites und drittes Bildelement. Ferner umfasst sie ein Ausziehelement zum Ausziehen aus der Effektkarte durch einen Betrachter. Das zweite Bildelement ist mittelbar oder unmittelbar auf dem Ausziehelement angebracht. Hierbei kann es sich um ein gesondertes Bildelement handeln. Alternativ kann das zweite Bildelement auch direkt auf dem Ausziehelement angebracht bspw. aufgedruckt sein.The effect card according to the invention comprises a first, second and third picture element. It also includes an extraction member for extraction from the effect card by a viewer. The second picture element is attached directly or indirectly to the pull-out element. This can be a separate picture element. Alternatively, the second picture element can also be attached directly to the pull-out element, for example.
Die erfindungsgemäße Effektkarte umfasst ferner ein Sichtfenster. In einer Ausgangsposition, in der das Ausziehelement nicht aus der Effektkarte ausgezogen ist, ist das erste Bildelement durch das Sichtfenster sichtbar.The effect card according to the invention further comprises a viewing window. In an initial position where the pull-out element is not pulled out of the effect card, the first picture element is visible through the viewing window.
In einer Ausziehposition, in der das Ausziehelement aus der Effektkarte ausgezogen ist, ist das dritte Bildelement durch das Sichtfenster sichtbar. Ferner ist das zweite Bildelement auf dem Ausziehelement neben dem Sichtfenster, d.h. nicht durch das Sichtfenster hindurch, sichtbar. Beim Herausziehen des Ausziehelements aus der Effektkarte erfolgt somit ein Wechsel des im Sichtfenster sichtbaren Bildes vom ersten Bildelement auf das dritte Bildelement. Gleichzeitig wird zusätzlich das zweite Bildelement neben der Effektkarte sichtbar.In a pull-out position where the pull-out element is pulled out of the effect card, the third picture element is visible through the viewing window. Further, the second picture element is on the pull-out element adjacent to the viewing window, i. not through the viewing window, visible. When pulling out of the pull-out of the effect card thus takes place a change of visible in the viewing window image from the first pixel to the third pixel. At the same time, the second picture element next to the effect card is also visible.
Erfindungsgemäß erfolgt beim Herausziehen des Ausziehelements aus der Effektkarte ein Vorschieben des dritten Bildelements vor das erste Bildelement. Hierdurch ist das dritte Bildelement in der Ausziehposition vor dem ersten Bildelement angeordnet und verdeckt dieses zumindest teilweise.According to the invention, when the pull-out element is pulled out of the effect card, the third picture element is advanced in front of the first picture element. As a result, the third picture element is arranged in the pull-out position in front of the first picture element and conceals it at least partially.
Ein Betrachter weiß beim Ausziehen des Ausziehelements nicht, welches Bildelement sich vorne befindet und somit sichtbar sein wird und welches Bildelement möglicherweise von anderen Elementen verdeckt wird. Dieser Effekt verstärkt sich insbesondere dadurch, dass die erfindungsgemäße Effektkarte sehr flach ist, so dass beim Betrachter gar nicht der Eindruck entsteht, dass mehrere Schichten von Bildelementen in der Effektkarte vorhanden sind. Insofern ist es für den Betrachter überraschend, dass beim Herausziehen des Ausziehelements das erste Bildelement verschwindet und stattdessen das dritte Bildelement erscheint und gleichzeitig das zweite Bildelement, das bis dahin ebenfalls für den Betrachter nicht sichtbar war, neben der Effektkarte erscheint. Beim Ausziehen des Ausziehelements erscheinen somit zwei neue Bildelemente, von denen der Betrachter nicht weiß, an welcher Stelle der Effektkarte sie sich bis dahin befanden. Durch die erfindungsgemäße Effektkarte kann somit ein besonders überraschender Effekt hervorgerufen werden.When the pull-out element is pulled out, a viewer does not know which picture element is at the front and thus will be visible and which picture element may be hidden by other elements. This effect is intensified in particular by the fact that the effect map according to the invention is very flat, so that the viewer does not have the impression that several layers of picture elements are present in the effect map. In this respect, it is surprising for the viewer that when pulling out the pull-out element, the first picture element disappears and instead the third picture element appears and at the same time the second picture element, which until then also was not visible to the viewer, appears next to the effect card. When the pull-out element is pulled out, two new picture elements appear, from which the viewer does not know at which point the effect card they were until then. By the effect card according to the invention thus a particularly surprising effect can be caused.
Die Effektkarte ist bevorzugt aus Papier, Pappe oder einem dünnen Kunststoffmaterial hergestellt.The effect card is preferably made of paper, cardboard or a thin plastic material.
In einer bevorzugten Ausführungsform weist die Effektkarte einen Umschlag mit einem vorderen und einem hinteren Umschlagelement auf. Das vordere Umschlagelement weist das Sichtfenster zum Betrachten der im Umschlag befindlichen Bildelemente auf.In a preferred embodiment, the effect card has an envelope with a front and a rear flap element. The front flap member has the viewing window for viewing the pixels in the envelope.
Das erste Bildelement ist innerhalb des Umschlags angeordnet. Das zweite Bildelement ist auf der zum Betrachter gerichteten Seite des Ausziehelements angeordnet und ist in der Ausgangsposition innerhalb des Umschlags hinter dem ersten Bildelement, d.h. zwischen diesem und dem hinteren Umschlagelement angeordnet. Somit ist es für den Betrachter nicht oder nicht vollständig durch das Sichtfenster sichtbar, da es durch das erste Bildelement verdeckt wird.The first picture element is arranged inside the envelope. The second picture element is arranged on the side of the pull-out element directed towards the observer and is arranged in the starting position within the envelope behind the first picture element, ie between this and the rear cover element. Thus, it is not or not complete for the viewer through the viewing window because it is obscured by the first picture element.
Das dritte Bildelement ist in der Ausgangsposition hinter dem Bereich des vorderen Umschlagelements angeordnet, der nicht das Sichtfenster aufweist. Somit ist das dritte Bildelement in der Ausgangsposition vom vorderen Umschlagelement zumindest teilweise verdeckt und für den Betrachter nicht oder nicht vollständig sichtbar. Es ist bevorzugt, dass sich der Bereich des vorderen Umschlagelements ohne das Sichtfenster an der der Ausziehöffnung für das Ausziehelement gegenüberliegenden Seite des Sichtfensters befindet. Das Sichtfenster befindet sich somit zwischen der Ausziehöffnung und dem Bereich des ersten Umschlagelements ohne das Sichtfenster. Wird das Ausziehelement bspw. durch einen Betrachter nach rechts aus der Effektkarte herausgezogen, so kann sich das Sichtfenster mittig auf der Effektkarte befinden, während sich der Bereich des ersten Umschlagelements ohne das Sichtfenster auf der linken Seite der Effektkarte befindet.The third picture element is arranged in the starting position behind the area of the front cover element which does not have the viewing window. Thus, the third pixel is at least partially hidden in the initial position of the front flap element and not or not completely visible to the viewer. It is preferred that the area of the front cover element without the viewing window is located on the side of the viewing window opposite the pull-out opening for the pull-out element. The viewing window is thus located between the pull-out opening and the area of the first envelope element without the viewing window. If the pull-out element is, for example, pulled out of the effect card by a viewer to the right, then the viewing window can be located centrally on the effect map, while the area of the first cover element without the viewing window is located on the left side of the effect map.
Es ist besonders bevorzugt, dass sich dieser Bereich des ersten Umschlagelements ohne Sichtfenster über einen Bereich erstreckt, der weniger als die Hälfte und insbesondere weniger als ein Drittel der Fläche des vorderen Umschlagelements ausmacht. Als Bereich ohne Sichtfenster wird hierbei lediglich der Bereich neben dem Sichtfenster und nicht über und unter dem Sichtfenster verstanden.It is particularly preferred for this region of the first cover element without viewing window to extend over a region which is less than half and in particular less than one third of the area of the front cover element. As an area without viewing window, only the area next to the viewing window and not above and below the viewing window is understood here.
Die letztgenannte Ausführungsform kann insbesondere dadurch realisiert werden, dass mindestens zwei dritte Bildelemente vorgesehen sind, die in der Ausgangsposition hintereinander im Bereich des Umschlagelements ohne Sichtfenster angeordnet sind. Sie sind somit vom Bereich des vorderen Umschlagelements ohne Sichtfenster verdeckt. Die Achse entlang der die mehreren, dritten Bildelemente hintereinander angeordnet sind, verläuft hierbei senkrecht zur Fläche der Effektkarte und entspricht im Wesentlichen der Richtung, aus der ein Betrachter die Effektkarte betrachtet.The last-mentioned embodiment can be realized, in particular, by providing at least two third picture elements, which are arranged one after the other in the starting position in the starting position in the region of the cover element without viewing window. They are thus covered by the area of the front envelope element without viewing window. The axis along which the plurality of third picture elements are arranged one after the other runs perpendicular to the surface of the effect map and substantially corresponds to the direction from which a viewer views the effect map.
Es ist besonders bevorzugt, dass die mindestens zwei dritten Bildelemente beim Herausziehen des Ausziehelements aus dem Umschlag im Bereich des Sichtfensters fächerartig auseinanderziehbar sind. Fächerartig bedeutet hierbei, dass die Bildelemente nicht mehr wie in der Ausgangsposition im Wesentlichen hintereinander angeordnet sind. Vielmehr sind sie in der Ausziehposition im Wesentlichen nebeneinander angeordnet und somit nebeneinander für einen Betrachter durch das Sichtfenster sichtbar. Lediglich ein Teil jedes dritten Bildelementes ist in der Ausziehposition noch unter dem benachbarten Bildelement angeordnet. Dies ist notwendig, damit die mehreren dritten Bildelemente beim Einführen des Ausziehelements in dem Umschlag wieder hintereinander geschoben werden können, um durch das erste Umschlagelement verdeckt zu werden. Die mindestens zwei dritten Bildelemente bilden somit Lamellen, die zumindest teilweise nebeneinander angeordnet sind und ein Gesamtbild entstehen lassen, das durch das Sichtfenster sichtbar ist.It is particularly preferred that the at least two third picture elements are pulled out in a fan-like manner when the pull-out element is pulled out of the envelope in the region of the viewing window. Fanning here means that the picture elements are no longer arranged substantially one behind the other as in the starting position. Rather, they are arranged in the pull-out position substantially side by side and thus next to each other visible to a viewer through the viewing window. Only a part of every third picture element is arranged in the pull-out position even below the neighboring picture element. This is necessary so that the several third picture elements can be pushed back one behind the other during the insertion of the pull-out element in the envelope in order to be covered by the first cover element. The at least two third picture elements thus form lamellae which are arranged at least partially next to one another and allow an overall picture to emerge, which is visible through the viewing window.
Es ist besonders bevorzugt, dass mindestens drei dritte Bildelemente verwendet werden. Hierdurch ist es möglich, den Bereich des ersten Umschlagelements, der kein Sichtfenster aufweist, besonders schmal auszubilden, so dass dieser wie bereits dargestellt, weniger als ein Drittel oder sogar weniger als ein Viertel der Fläche des ersten Umschlagelements ausmacht. Dies ist nur dadurch möglich, dass die mindestens drei dritten Bildelemente in diesem Bereich hintereinander geschoben werden und somit durch diesen relativ kleinen Bereich verdeckt werden können. In der Ausziehposition dagegen befinden sich diese mindestens drei dritten Bildelemente nebeneinander und ergeben ein großflächiges Bild, das vorzugsweise das Sichtfenster komplett ausfüllt. Dieser Effekt ist für einen Betrachter besonders überraschend, da er nicht unmittelbar versteht, an welcher Stelle der Effektkarte sich die dritten Bildelemente, die ein derart großes Gesamtbild ergeben, bisher befunden haben.It is particularly preferred that at least three third picture elements are used. This makes it possible to form the region of the first cover element, which has no viewing window, particularly narrow, so that this, as already described, constitutes less than a third or even less than a quarter of the area of the first cover element. This is only possible because the at least three third picture elements in this area are pushed one behind the other and thus can be covered by this relatively small area. In contrast, in the pull-out position, these at least three third picture elements are located next to one another and produce a large-area image which preferably completely fills the viewing window. This effect is particularly surprising for a viewer, since he does not immediately understand at what point the effect map, the third picture elements that give such a large overall picture, have been found so far.
Es ist weiterhin bevorzugt, dass das Ausziehelement eine durchsichtige Folie aufweist, die in der Ausziehposition die Vorderseite des zweiten Bildelements zumindest teilweise überdeckt. Da die Folie durchsichtig ist, ist die Vorderseite des zweiten Bildelements in der Ausziehposition dennoch sichtbar. Dies betrifft zumindest denjenigen Teil der durchsichtigen Folie, der bspw. nicht bedruckt ist.It is further preferred that the pull-out element comprises a transparent film which, in the pull-out position, is the front side of the second picture element at least partially covered. Because the film is transparent, the front of the second pixel is still visible in the pull-out position. This concerns at least that part of the transparent film which, for example, is not printed.
Es ist bevorzugt, dass die durchsichtige Folie am distalen Ende des Ausziehelements mit diesem verbunden ist. Weiterhin ist bevorzugt, dass das proximale Ende der Folie zwischen dem ersten Bildelement und dem mindestens einen dritten Bildelement angeordnet ist. Das distale Ende der Folie und des Ausziehelements ist derjenige Bereich des Ausziehelements, der vom Betrachter gegriffen wird, um aus der Effektkarte herausgezogen zu werden. Wird das Ausziehelement bspw. nach rechts aus der Effektkarte herausgezogen, so handelt es sich hierbei um das äußere rechte Ende des Ausziehelements und der durchsichtigen Folie. Das proximale Ende der Folie ist entsprechend das gegenüber liegende Ende der Folie, in diesem Fall das linke Ende. Es ist bevorzugt, dass die durchsichtige Folie nur soweit aus dem Umschlag herausgezogen wird, dass sich ihr proximales Ende nach wie vor im Umschlag zwischen dem ersten Bildelement und dem mindestens einen dritten Bildelement befindet. Weiterhin befindet sich vorzugsweise nicht die gesamte Folie hinter dem mindestens einen dritten Bildelement, sondern nur ihr proximales Ende, da die durchsichtige Folie beim Ausziehen des Ausziehelements zusammen mit dem mindestens einen dritten Bildelement in distaler Richtung verschoben wird.It is preferred that the transparent film at the distal end of the pull-out element is connected thereto. Furthermore, it is preferred that the proximal end of the film is arranged between the first picture element and the at least one third picture element. The distal end of the film and the pull-out element is that portion of the pull-out element that is gripped by the viewer to be pulled out of the effect card. If, for example, the pull-out element is pulled out of the effect card to the right, this is the outer right-hand end of the pull-out element and the transparent film. The proximal end of the film is correspondingly the opposite end of the film, in this case the left end. It is preferred that the transparent film is pulled out of the envelope only to the extent that its proximal end is still in the envelope between the first picture element and the at least one third picture element. Furthermore, preferably not the entire film is located behind the at least one third picture element, but only its proximal end, since the transparent film is displaced in the distal direction together with the at least one third picture element when the pull-out element is pulled out.
Vorzugsweise ist die durchsichtige Folie zumindest teilweise mit einem insbesondere einfarbigen Bild- und/oder Textmotiv bedruckt. Alternativ zu einem Druck kann die Folie auch durch eine andere Technik mit einem Motiv versehen sein. Es ist bevorzugt, dass es sich hierbei um ein Motiv handelt, das komplementär zum Motiv des zweiten Bildelements ist. Dies bedeutet, dass das Motiv der durchsichtigen Folie und des zweiten Bildelements zusammen ein Gesamtmotiv ergeben. Bspw. kann die durchsichtige Folie mit einem einfarbigen Motiv bedruckt sein, während das zweite Bildelement das hierzu komplementäre Farbmotiv aufweist.Preferably, the transparent film is at least partially printed with a particular monochrome image and / or text motif. As an alternative to printing, the film may also be provided with a motif by another technique. It is preferred that this is a motif which is complementary to the motif of the second picture element. This means that the motif of the transparent film and the second picture element together result in an overall motif. For example. For example, the transparent film may be printed with a monochrome motif, while the second image element has the complementary color motif.
Es ist bevorzugt, dass die durchsichtige Folie sich in der Ausgangsposition wenigstens teilweise und insbesondere vollständig vor dem ersten Bildelement befindet und somit durch das Sichtfenster sichtbar ist. Weiterhin ist bevorzugt, dass die Folie ein Motiv aufweist, das komplementär zum Motiv des ersten Bildelements ist, so dass sich diese beiden Motive in der Ausgangsposition zu einem Gesamtmotiv zusammensetzen, dass durch das Sichtfenster sichtbar ist. Unter dem Begriff komplementär wird verstanden, dass die Motive auf der Folie und dem ersten Bildelement (bzw. dem zweiten Bildelement in der Ausziehposition) aufeinander abgestimmt sind, so dass für den Betrachter insbesondere nicht erkennbar ist, dass es sich um zwei getrennte Motive handelt, sondern beim Betrachter der Eindruck entsteht, dass er gerade ein einziges Motiv betrachtet.It is preferred that the transparent film is in the starting position at least partially and in particular completely in front of the first picture element and thus is visible through the viewing window. Furthermore, it is preferred that the film has a motif which is complementary to the motif of the first picture element, so that these two motifs in the starting position combine to form an overall motif that is visible through the viewing window. The term "complementary" is understood to mean that the motifs on the foil and the first image element (or the second image element in the pull-out position) are matched to one another so that it is not apparent to the viewer that they are two separate motifs. but the viewer gets the impression that he is looking at a single motif.
In diesem Zusammenhang ist es bevorzugt, dass das Motiv des ersten Bildelements, das komplementär zum Motiv auf der durchsichtigen Folie ist, ein anders Motiv als das Motiv des zweiten Bildelements ist, das ebenfalls komplementär zum Motiv der Folie ist. Hierdurch kann der Effekt erreicht werden, dass in der Ausgangsposition durch das Sichtfenster ein erstes Gesamtmotiv sichtbar ist, das sich aus dem Motiv des ersten Bildelements und der Folie zusammensetzt. In der Ausziehposition ist ein zweites Gesamtmotiv sichtbar, das sich aus dem Motiv der Folie und dem Motiv des zweiten Bildelements zusammensetzt. Dieses zweite Gesamtmotiv unterscheidet sich insbesondere vom ersten Gesamtmotiv in der Ausgangsposition. Dieser Effekt ist für den Benutzer besonders überraschend, da ihm nicht klar ist, da das Gesamtmotiv in der Ausziehposition aus anderen Teilmotiven zusammengesetzt ist als das Gesamtmotiv in der Ausgangsposition.In this context, it is preferable that the motif of the first pixel complementary to the motif on the transparent foil is a different motif than the motif of the second pixel which is also complementary to the motif of the foil. In this way, the effect can be achieved that in the starting position through the viewing window, a first overall motif is visible, which is composed of the motif of the first picture element and the film. In the pull-out position, a second overall motif is visible, which is composed of the motif of the film and the motif of the second image element. This second overall motive differs in particular from the first overall motif in the starting position. This effect is particularly surprising for the user, since it is not clear to him, since the overall motif in the pull-out position is composed of different partial motifs than the overall motif in the starting position.
Die Effektkarte mit den mindestens zwei und insbesondere mit den drei dritten Bildelementen sowie die Effektkarte mit dem einen dritten Bildelement stellen jeweils eine gesonderte Erfindung dar.The effect map with the at least two and in particular with the three third picture elements as well as the effect map with the one third picture element each represent a separate invention.
Im Folgenden werden bevorzugte Ausführungsformen der Erfindungen anhand von Fign. erläutert.
- Fign. 1a bis 1d:
- Frontansichten einer Ausführungsform der ersten Effektkarte in zugeklapptem Zustand
- Fign. 2a bis 2d:
- Ansichten entsprechend den
Fign. 1a bis 1d in aufgeklapptem Zustand
- FIGS. 1a to 1d:
- Front views of an embodiment of the first effect card in the folded state
- FIGS. 2a to 2d:
- Views according to the
FIGS. 1a to 1d in unfolded state
In der Ausgangsposition, die in
Das erste Bildelement 20, das in
Das Ausziehelement 26 wird durch die Ausziehöffnung 30 aus dem Umschlag 14 herausgezogen. Die
In
In
In
In den
Die Positionen des Ausziehelements 26 in den
Das obere Führungselement 30a weist einen Führungsschlitz 32a auf, in den eine obere Lasche 34a des dritten dritten Bildelements 24c geführt ist. Hierzu greift die Lasche 34a im heruntergeklappten Zustand des oberen Führungselements 30a in den oberen Führungsschlitz 32 a ein und kann entlang dessen gesamter Länge geführt werden. Das rechte Ende des Führungsschlitzes 32a bildet hierbei einen Endanschlag für die obere Lasche 34a.The
Entsprechend weist das untere Führungselement 30b einen unteren Führungsschlitz 32b auf, in dem eine untere Führungslasche 34b des Bildelements 24c geführt ist.Correspondingly, the
Eine weitere obere Führungslasche 36a und untere Führungslasche 36b des dritten dritten Bildelements 24c sind jeweils in einem Führungsschlitz 38a, 38b des zweiten dritten Bildelements 24b geführt. In diesem Führungsschlitz 38a, 38b sind jeweils auch zwei Führungslaschen 40a, 40b des ersten dritten Bildelements 24a geführt. Diese Zusammenhänge können am besten anhand von
Um zu verhindern, dass das Ausziehelement 26 vollständig aus dem Umschlag 14 herausgezogen wird sind ein oberer und ein unterer Endanschlag 42a, 42b vorgesehen.In order to prevent the pull-out
In den
Claims (9)
einem ersten Bildelement (20), einem zweiten Bildelement (22) und mindestens einem dritten Bildelement (24a, b, c)
einem Ausziehelement (26) zum Ausziehen aus der Effektkarte (10), wobei das zweite Bildelement (22) auf dem Ausziehelement (26) angebracht ist,
einem Sichtfenster (18),
wobei in einer Ausgangsposition, in der das Ausziehelement (26) nicht aus der Effektkarte (10) ausgezogen ist, das erste Bildelement (20) durch das Sichtfenster (18) sichtbar ist und
in einer Ausziehposition, in der das Ausziehelement (26) aus der Effektkarte (10) ausgezogen ist, das dritte Bildelement (24a, b, c) durch das Sichtfenster (18) sichtbar ist und das zweite Bildelement (22) auf dem Ausziehelement (26) neben dem Sichtfernster (18), d.h. nicht durch das Sichtfenster (18), sichtbar ist,
wobei beim Herausziehen des Ausziehelements (26) aus der Effektkarte (10) ein Verschieben des dritten Bildelements (24a, b, c) vor das erste Bildelement (20) erfolgt, so dass das dritte Bildelement (24a, b, c) in der Ausziehposition vor dem ersten Bildelement angeordnet ist und dieses zumindest teilweise verdeckt.Effect card with,
a first picture element (20), a second picture element (22) and at least one third picture element (24a, b, c)
a pull-out element (26) for extraction from the effect card (10), the second picture element (22) being mounted on the pull-out element (26),
a viewing window (18),
wherein in a starting position in which the pull-out element (26) is not pulled out of the effect card (10), the first picture element (20) is visible through the viewing window (18) and
in an extended position, in which the pull-out element (26) is pulled out of the effect card (10), the third picture element (24a, b, c) is visible through the viewing window (18) and the second picture element (22) on the pull-out element (26 ) next to the viewing window (18), ie not visible through the viewing window (18),
wherein upon pulling the pull-out member (26) out of the effect card (10), the third picture element (24a, b, c) moves in front of the first picture element (20) so that the third picture element (24a, b, c) is in the pull-out position is arranged in front of the first picture element and this at least partially hidden.
einen Umschlag (12) mit einem vorderen Umschlagelement (14) und einem hinteren Umschlagelement (14), wobei das vordere Umschlageelement (14) das Sichtfenster (18) zum Betrachten der im Umschlag befindlichen Bildelemente (20, 24a bis c) aufweist,
wobei das erste Bildelement (20) innerhalb des Umschlags (12) angeordnet ist,
wobei das zweite Bildelement (22) auf der zum Betrachter gerichteten Seite des Ausziehelement (26) angeordnet ist und in der Ausgansposition innerhalb des Umschlages (12) hinter dem ersten Bildelement (20), d.h. zwischen diesem und dem hinteren Umschlagelement (14) angeordnet ist und somit nicht oder nicht vollständig durch das Sichtfenster (18) sichtbar ist,
wobei das dritte Bildelement (24a, b, c) in der Ausgangposition hinter dem Bereich (14a) des vorderen Umschlagelements (14) angeordnet ist, der nicht das Sichtfenster (18) aufweist, und somit vom vorderen Umschlagelement (14) zumindest teilweise verdeckt und für den Betrachter nicht oder nicht vollständig sichtbar ist.Effect card according to claim 1, characterized by
an envelope (12) having a front flap member (14) and a rear flap member (14), the front flap member (14) having the viewing window (18) for viewing the pixels (20, 24a-c) in the envelope;
wherein the first picture element (20) is arranged inside the envelope (12),
wherein the second picture element (22) is arranged on the side of the pull-out element (26) facing the viewer and is arranged in the starting position inside the cover (12) behind the first picture element (20), ie between the latter and the rear cover element (14) and thus not or not completely visible through the viewing window (18),
wherein the third picture element (24a, b, c) in the starting position behind the region (14a) of the front cover member (14) is arranged, which does not have the viewing window (18), and thus at least partially covered by the front cover element (14) and is not or not completely visible to the viewer.
und die in der Ausgangsposition die Vorderseite des ersten Bildelements (20) zumindest teilweise überdeckt.Effect card according to one of Claims 1 to 4, characterized in that the pull-out element (26) is connected, in particular at its distal end (26a), to a transparent film (28) which at least partially covers the front side of the picture element (22) in the pull-out position
and in the initial position at least partially covers the front of the first picture element (20).
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE202013007413U DE202013007413U1 (en) | 2013-08-17 | 2013-08-17 | map effect |
Publications (1)
Publication Number | Publication Date |
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EP2837504A1 true EP2837504A1 (en) | 2015-02-18 |
Family
ID=49323590
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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EP14180020.1A Withdrawn EP2837504A1 (en) | 2013-08-17 | 2014-08-06 | Effect card |
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DE (1) | DE202013007413U1 (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN105595696A (en) * | 2016-02-29 | 2016-05-25 | 成都航空职业技术学院 | Multifunctional invitation letter |
Families Citing this family (1)
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FR3024268B1 (en) * | 2014-07-22 | 2017-11-24 | Jinnov'or | LABEL FOR EXTENDING ON TWO PANS OF AN OBJECT AND INCLUDING AN IDENTIFICATION ELEMENT |
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FR2717422A1 (en) * | 1994-03-17 | 1995-09-22 | Ducastel Herve | Illustrated postcard etc. with variable visual effect |
DE10209360A1 (en) * | 2002-03-02 | 2003-10-30 | Moss Gmbh B | Lamellar card consists of envelope with viewing window and first and second image-carriers with central and folded sections, guide slot and moving-element |
US20060168851A1 (en) * | 2005-01-20 | 2006-08-03 | Hluchan Erik S | Advertising/promotional display system |
EP1834808B1 (en) | 2006-03-03 | 2008-12-10 | B.Moss GmbH | Image lamella sheet |
DE102008039018A1 (en) * | 2008-08-21 | 2010-01-28 | B. Moss Gmbh | map effect |
DE202011104219U1 (en) * | 2011-08-10 | 2011-11-09 | B. Moss Gmbh | map effect |
-
2013
- 2013-08-17 DE DE202013007413U patent/DE202013007413U1/en not_active Expired - Lifetime
-
2014
- 2014-08-06 EP EP14180020.1A patent/EP2837504A1/en not_active Withdrawn
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
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FR2717422A1 (en) * | 1994-03-17 | 1995-09-22 | Ducastel Herve | Illustrated postcard etc. with variable visual effect |
DE10209360A1 (en) * | 2002-03-02 | 2003-10-30 | Moss Gmbh B | Lamellar card consists of envelope with viewing window and first and second image-carriers with central and folded sections, guide slot and moving-element |
US20060168851A1 (en) * | 2005-01-20 | 2006-08-03 | Hluchan Erik S | Advertising/promotional display system |
EP1834808B1 (en) | 2006-03-03 | 2008-12-10 | B.Moss GmbH | Image lamella sheet |
DE102008039018A1 (en) * | 2008-08-21 | 2010-01-28 | B. Moss Gmbh | map effect |
DE202011104219U1 (en) * | 2011-08-10 | 2011-11-09 | B. Moss Gmbh | map effect |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN105595696A (en) * | 2016-02-29 | 2016-05-25 | 成都航空职业技术学院 | Multifunctional invitation letter |
CN105595696B (en) * | 2016-02-29 | 2017-09-19 | 成都航空职业技术学院 | Multi-functional invitation letter |
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