CN107341696A - It is a kind of using taxi or the net about advertisement management method of car commuter service, storage medium, server and system - Google Patents
It is a kind of using taxi or the net about advertisement management method of car commuter service, storage medium, server and system Download PDFInfo
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- CN107341696A CN107341696A CN201710573027.3A CN201710573027A CN107341696A CN 107341696 A CN107341696 A CN 107341696A CN 201710573027 A CN201710573027 A CN 201710573027A CN 107341696 A CN107341696 A CN 107341696A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of using taxi or the advertisement management method of net about car commuter service, including：Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；To passenger's advertisement information, after providing commuter service to passenger so as to commuter service supplier, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertising channel information is associated with commuter service and is obtained in commuter service；Obtain the interaction and complete information, and send and reward to passenger.Incentive mechanism of this method based on advertising channel information, can expand the channel of advertisement promotion, and improve the efficiency of advertizing.Present invention also offers the storage medium corresponding with this method, server and system.
Description
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of advertisement management method, storage medium, server and it is
System.
Background technology
Traditional advertisement promotion channel mainly includes TV, newspaper, website, the electronic display of setting in public places
Deng.These ways of promotion mainly pay certain ad distribution to distributor from advertiser or advertising company and taken, distributor's
Media platform promulgating advertisement, to show consumer.One of subject matter of this advertisement promotion mode is can not to determine extensively
Accuse whether information is effectively communicated to consumer.For example, may play many advertisements in TV programme, consumer is watching
After complete program, notice may disperse, and can not pay attention to the content in advertisement.In another example in the media such as newspaper, portal website,
Many advertisements may be shown on the page, consumer is in order to take a glance at the newspaper, the main contents of portal website when, page can be ignored intentionally
Advertisement on face.Consumer can be seen as a kind of waste of advertising resource this ignoring in notice.
In addition, with the development of Internet technology, contemporary advertisement has been unsatisfactory for the one way propagation to consumer, and
Being desirable to can be with consumer interaction.With the development from media, mobile Internet transaction platform, many trade companies wish consumer
The platform of oneself can be paid close attention to by advertisement.For example, some personal and trade companies wish to incite somebody to action oneself by social software (such as wechat)
Oneself social software account is pushed to target consumer as a part for advertising message, and it is desirable that obtains its concern and subscribe to.
The also developer of some application programs or operator, it is desirable to one using oneself application program download link as advertising message
Divide and be pushed to user, and obtain effective download and customer flow.Traditional advertisement promotion channel is due to lacking interactivity, very
Difficulty meets above-mentioned advertizing demand.On the other hand, although such as wechat social networking application program has certain interactivity,
Still it is difficult to the notice for obtaining advertising objective audient, advertizing efficiency is reduced, in addition, the communication channel that efficiency is low
Waste data resource (such as data traffic).
Content of the invention content
Taken it is an object of the invention to provide one kind it is an object of the invention to provide one kind using taxi or net about car passenger traffic
Advertisement management method, storage medium, server and the system of business, at least solves subproblem present in correlation technique.
To achieve these goals, a kind of advertisement using taxi or net about car commuter service provided by the invention
Management method, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, so that commuter service is supplied to and multiplied by taxi or net about car commuter service supplier
After visitor, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertisement canal
Road information is associated with taxi or net about car commuter service and is obtained in the commuter service；
Obtain the interaction and complete information, and send and reward to passenger.
Optional or preferably, before the advertisement information to passenger, methods described also includes：
By the taxi belonging to advertising message and taxi or net about car commuter service supplier or net about car acknowledgement of consignment enterprise
Information is associated, to determine that the taxi or net about car carry distributor of the enterprise as the advertising message.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
It is optional or preferably, the taxi or net about car commuter service supplier be taxi or net Yue Che driver and/
Or the taxi belonging to it or net about car acknowledgement of consignment enterprise, information is completed in the interaction provided comprising advertising channel information to be included：
The about car service of taxi or net is submitted to prove information, as advertising channel information, so as to according to advertising channel information
Information is completed in generation interaction.
Optional or preferably, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting recipient to be interacted with advertising message completion, so as to according to the advertising channel information and proof
Information is completed in information generation interaction.
Optional or preferably, the taxi or net about car service prove information by inputting this taxi or net about car
The relevant information of expense bill is completed to submit.
It is optional or preferably, the relevant information of this taxi or net about fare bill include this taxi or
Net about car license plate number and this taxi or net Yue Che driver's numbering.
Optional or preferably, the taxi or net about car service prove that information is completed to submit or pass through scanning by inputting
The graphic code that information is proved comprising the taxi or net about car service of taxi or net about in fare bill or main cabin
Complete to submit.
Optional or preferably, the taxi or net about car service prove that information is tested by input that mobile terminal receives
Code is demonstrate,proved to complete to submit.
Optional or preferably, the taxi or net about car service prove that information passes through shaking in social networking application program
Function is completed to submit.
Optional or preferably, the taxi or net about car service prove that information passes through terminal and carries out geo-location, confirm
Residing geographical position completes to submit when taxi or net about car or passenger real.
Optional or preferably, the taxi or net about car service prove information by passenger terminal and are arranged on taxi
Or the checking device communication that net is about in-car, the identification information for obtaining checking device obtain, the identification information of the checking device with
The taxi or net about car service permit manner of breathing mutually map.
Optional or preferably, the mode of the checking device communication includes mobile network communication, WIFI communications, bluetooth are led to
Letter, infrared communication and electronic tag communication.
Optional or preferably, the advertising channel information is submitted before passenger starts to interact with advertising message, so as to
Passenger pushes the advertising message associated with the advertising channel information.
Optional or preferably, the advertising channel information is submitted after the completion of passenger interacts with advertising message.
Optional or preferably, the taxi or net about car commuter service supplier are that taxi or net about car carry enterprise
Taxi or net Yue Che driver, the advertisement management method also includes：The interaction is completed into information as advertiser, advertisement
In tissue, taxi or net about car acknowledgement of consignment enterprise, taxi or net about car commuter service supplier and advertising management platform at least
The foundation of two side's distributions of interests.
On the other hand, the embodiment of the present invention provides a kind of storage medium, wherein being stored with the journey that can be executed by processor
Sequence, it is characterised in that described program can realize following steps when running：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, so that commuter service is supplied to and connect by taxi or net about car commuter service supplier
After passenger, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertisement
Channel information is associated with taxi or net about car commuter service and is obtained in taxi or net about car commuter service；
Obtain the interaction and complete information, and send and reward to passenger.
Optional or preferably, before the advertisement information to passenger, described program can also operationally be realized：
By the taxi belonging to advertising message and taxi or net about car commuter service supplier or net about car acknowledgement of consignment enterprise
Information is associated, to determine that the taxi or net about car carry distributor of the enterprise as the advertising message.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
Optional or preferably, the taxi or net about car commuter service supplier are taxi or net about car acknowledgement of consignment enterprise
Industry, information is completed in the interaction provided comprising advertising channel information to be included：
The about car service of taxi or net is submitted to prove information, as advertising channel information, so as to according to advertising channel information
Information is completed in generation interaction.
Optional or preferably, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and permit
Information is completed in breath generation interaction.
Optional or preferably, the taxi or net about car service prove information by inputting this taxi or net about car
The relevant information of expense bill is completed to submit.
Optional or preferably, the relevant information of this taxi or net about fare bill includes this railway transport of passengers
Train number number, this taxi or net about fare ticket number and personally identifiable information.
Optional or preferably, the taxi or net about car service prove that information is completed to submit or pass through scanning by inputting
The figure that information is proved comprising the taxi or net about car service of taxi or net about in fare bill or train main cabin
Shape code is completed to submit.
Optional or preferably, the taxi or net about car service prove that information is tested by input that mobile terminal receives
Code is demonstrate,proved to complete to submit.
Optional or preferably, the taxi or net about car service prove that information passes through shaking in social networking application program
Function is completed to submit.
Optional or preferably, the taxi or net about car service prove that information passes through terminal and carries out geo-location, confirm
Residing geographical position completes to submit when taxi or net about car or passenger real.
Optional or preferably, the taxi or net about car service prove information by passenger terminal and are arranged on taxi
Or the checking device communication that net is about in-car, the identification information for obtaining checking device obtain, the identification information of the checking device with
The taxi or net about car service permit manner of breathing mutually map.
Optional or preferably, the mode of the checking device communication includes mobile network communication, WIFI communications, bluetooth are led to
Letter, infrared communication and electronic tag communication.
Optional or preferably, the advertising channel information is submitted before recipient starts to interact with advertising message, so as to
The advertising message associated with the advertising channel information is pushed to recipient.
Optional or preferably, the advertising channel information is submitted after the completion of recipient interacts with advertising message.
Optional or preferably, the taxi or net about car commuter service supplier are that taxi or net about car carry enterprise
Train car group, described program can also operationally realize：The interaction is completed into information as advertiser, advertisement group
Knit, at least two in taxi or net about car acknowledgement of consignment enterprise, taxi or net about car commuter service supplier and advertising management platform
The foundation of square distribution of interests.
On the other hand, the present invention provides a kind of server, including storage medium and can perform institute in the storage medium
State the processor of program.
On the other hand, the present invention provides a kind of Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, for sending the advertising message of request issue；
Passenger terminal, for receiving advertising message, interacted with advertising message, and the interaction for including advertising channel information is provided
Complete information；Wherein, the advertising channel information it is associated with taxi or net about car commuter service and in taxi or net about
Obtained in car commuter service；
Advertisement management server, for passenger's advertisement information, and obtain the interaction and complete information, and to multiplying
Visitor sends reward.
Advertisement management method, storage medium, server and system provided in an embodiment of the present invention, it is by taxi net about car
Commuter service industry is organically combined with advertising sector, encourages passenger actively to be interacted with advertising message, and pass through advertising channel
Information feeds back interaction results to service server, to be rewarded.In this course, on the one hand, the communication channel of advertisement leads to
Cross logistics channel to be extended, on the other hand, also include the incentive mechanism based on advertising channel information in method, passenger is (i.e.
Commercial audience) actively it can be interacted under excitation with advertisement, improve the validity and propagation efficiency of advertisement information propagation.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding the embodiment of the present invention, forms one of the application
Point, schematic description and description of the invention, which is used to explain, invents, and does not form inappropriate limitation of the present invention.In accompanying drawing
In：
Fig. 1 is that advertisement management method provided in an embodiment of the present invention can be realized in system architecture diagram therein；
Fig. 2 is the flow chart of advertisement management method provided in an embodiment of the present invention；
Fig. 3 is the interaction diagrams of advertisement management method provided in an embodiment of the present invention；
Fig. 4 is the structured flowchart of server provided in an embodiment of the present invention.
Embodiment
Some illustrative embodiments shown in below with reference to the accompanying drawings come describe the present invention principle and spirit.Should
Understand, describe these embodiments just for the sake of better understood when those skilled in the art and then realize the present invention,
And the scope not limiting the invention in any way.
Fig. 1 be a diagram that embodiments of the invention can be realized in the figure of system 100 therein.The system 100 includes terminal
102A to 102H, these terminals 102A to 102H are communicated each via network with service server 104.The network can wrap
Include the large computer network for connecting any number of mobile terminal, fixed terminal and service server 104, such as LAN
(LAN), wide area network (WAN), internet, cellular network or its combination.The service server 104 includes one or more calculate
Equipment 110 and one or more machine-readable storage mediums or database 112.It will be appreciated by those skilled in the art that the industry
Business server 104 can both represent the individual server of such as computer server, can also represent and work together to perform work(
Multiple servers (such as Cloud Server hadoop) of energy.
Specific case used herein is elaborated to inventive concept, and the explanation of above example is only intended to
Help to understand core concept of the invention.It should be pointed out that for those skilled in the art, this is not being departed from
On the premise of inventive concept, any obvious modification, equivalent substitution or other improvement for being made, the present invention should be included in
Protection domain within.
In the system 100, terminal 102A and 102B are the mobile terminal that passenger uses.102C and 102D is respectively advertisement
The mobile terminal and fixed terminal of instigator, 102E and 102F are respectively the mobile terminal and fixed terminal that advertisement tissue uses.
The mobile terminal that 102G and 102H is respectively taxi or net Yue Che driver uses.These terminals are logical with service server 104
After letter, it is possible to achieve the transmission of advertising message.For example, advertiser and advertisement tissue terminal access clothes by Web or application program
It is engaged in after device, the advertising message that can be issued with upload request.Service server 104 after advertising message is obtained, according to advertiser and
The selection of advertisement tissue is associated (alternatively step) by advertising message and taxi or net about car acknowledgement of consignment company information, and should
Taxi or net about distributor of the car acknowledgement of consignment enterprise as advertisement pushing.Service server 104 and then transmitting advertisement information is given
The mobile terminal that passenger uses, passenger can interact with advertising message on mobile terminals, and take taxi or net
About after car, there is provided advertising channel information completes information to generate interaction, is sent to service server 104, service server again
104 get the interaction complete information after, confirm advertising message timely and effectively passed to passenger (i.e. advertisement by
It is many), push and reward to passenger terminal.
It will be appreciated by those skilled in the art that mobile terminal 102A to 102H can each include any kind of movement eventually
End, such as handheld computer, personal digital assistant (PDA), cell phone, network home appliance, smart phone, enhanced general point
At group wireless traffic (EGPRS) mobile phone, media player, navigation equipment or these data processing equipments or other data
Manage any two in equipment or multiple combinations.It should also be appreciated by one skilled in the art that system 100 is merely illustrative mesh
, it is not intended that limit the scope of embodiment of the disclosure.In some cases, some components can increase according to specific need
Add and either reduce or be replaced.For example, taxi or net about car terminal are just dispensed component.
Fig. 2 is the flow chart for being used to handle the method 200 of advertising message in accordance with an embodiment of the present disclosure.Art technology
Personnel should be appreciated that this method 200 can be performed by the service server 104 with reference to shown in figure 1.For convenience of description, hereafter
System 100 with reference to shown in figure 1 is described into this method 200.
After the beginning of method 200, in step S202, the advertisement for obtaining advertiser and/or the issue of advertisement organizing-request is believed
Breath.
According to an embodiment of the invention, the content of advertising message can include word, picture, video, picture and word
With reference to and link.Link enables to user to be linked to other servers or interface after click to realize that user believes with advertisement
Further interaction (each embodiment narration of following article) between breath.
Advertiser alleged by the embodiment of the present invention refers to promote the sale of goods or providing service, voluntarily under normal conditions
Either legal person, other economic organizations or the individual of through committing others' design, making and/or releasing advertisements.Such as fast-moving consumer goods
Manufacturer, the provider of food and beverage sevice, mobile Internet electric business etc..
Advertisement tissue alleged by the embodiment of the present invention refers to being engaged under normal conditions advertisement agency and advertisement operation
Commercial service tissue.Advertisement tissue generally receives the commission of advertiser, for advertiser complete the processing of advertising message, issue,
The work such as management.
It is further understood that being, advertiser may not necessarily entrust advertisement tissue to issue its advertisement, therefore ad distribution is asked
It can be initiated, can also be initiated by the advertisement tissue accepted commission by advertiser.
Then, this method 200 proceeds to step S204, and advertising message and taxi or net about car are carried into company information phase
Association, to determine that the taxi or net about car carry distributor of the enterprise as the advertising message.
According to an embodiment of the invention, advertiser or advertisement tissue can be signed first with taxi or net about car acknowledgement of consignment enterprise
Agreement, it is distributor to specify it, and sends to go out advertising message with what is specified to service server in access service server
Hire a car or net about car carries the associated instruction of enterprise.In addition, advertiser or advertisement tissue first can also will ask the wide of issue
Accuse information and upload to service server, then select taxi or net about car acknowledgement of consignment enterprise, now need according to taxi or net
The corresponding rights and duties of transaction performance that about car acknowledgement of consignment enterprise issues in advance on service server.In certain embodiments,
Advertiser and advertisement tissue can not also actively specify taxi or net about car acknowledgement of consignment enterprise, and by service server according to predetermined
Rule be allocated or be randomly assigned.
Each embodiment of following article will describe in detail, taxi or net about channel of the car acknowledgement of consignment enterprise as advertising message
Business refers to that taxi or net about car carry enterprise when providing commuter service, can provide advertising channel letter to the passenger of goods
Breath, after passenger completes to interact with advertising message (each embodiment of following article describes), advertising channel information can be provided to generate
Interaction completes information and is sent to service server, then obtains the reward that service server issues.So, taxi or net about car
Enterprise is carried in the communication process of advertising message, is risen by effective transmission of this key element of advertising channel information to advertising message
The incentive action arrived, facilitation is served for communication channel, therefore be considered the distributor of advertising message and obtain
Distribution of interests.
It will be apparent to a skilled person that step S204 it is not necessary to (therefore in fig. 2 with dotted line frame table
Show) because under some Business agreement, advertiser and advertisement tissue can not specify specific taxi or net about car acknowledgement of consignment enterprise
Industry, still advertisement can effectively be passed to audient by logistics channel.According to an embodiment of the invention, for example, an advertiser X
Want to promote its product Y on service server, operator that can be only with service server signs an agreement, in service server
On also associate with specific one or several taxis or net about car acknowledgement of consignment enterprise, that is, giving tacit consent to allows to push away by arbitrary channel
Extensively.The operator of service server can sign an agreement with taxi or net about car acknowledgement of consignment enterprise again, as long as being carried by the enterprise
By product Y advertisement pushing to audient, (i.e. audient have input closes the commuter service of confession with the taxi or net about car acknowledgement of consignment enterprise
The advertising channel information of connection), then the taxi or net about car acknowledgement of consignment enterprise and commuter service supplier can just acquire an advantage
It is divided into.Or in further embodiments, the channel that can also be specified with advertiser of advertising channel information of passenger's input is not
Match somebody with somebody, now, acquire an advantage is divided into actual channels business (non-designated distributor).Certainly, it is divided into other relevant with interests
Key element can arrange in the protocol.
Then, method 200 proceeds to step S206, to passenger's advertisement information, with taxi or net about car acknowledgement of consignment enterprise
After goods is consigned to passenger by industry, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information.
Wherein, the advertising channel information obtains in commuter service.
According to an embodiment of the invention, service server can be whole to passenger by transmitting advertisement information in several ways
End.So that passenger terminal is smart mobile phone as an example, service server can pass through the APP in mobile phone, wechat public number, net
Advertising message is sent to passenger by the modes such as page.
Commuter service supplier starts after receiving passenger, and passenger can get advertising channel letter during being serviced
Breath, with when acquisition request is rewarded (following article each embodiment describe) be supplied to service server.When commuter service, supplier is
Taxi or the net about taxi of car acknowledgement of consignment enterprise or net about car when, advertising channel packet, which includes, hires a car or net about car service is demonstrate,proved
Bright information.In addition, according to an embodiment of the invention, taxi or net about car service prove that information both can be that a string of characters are compiled
Number, can also be considered as a kind of graphic code that information is proved containing the about car service of taxi or net, such as Quick Response Code.It should be understood that
, the present invention alleged by service prove information be in order to prove user truly receive vehicle offer commuter service, with
Platform confirms the accurate channel of the transmitting advertisement information after an action of the bowels, i.e., is promoted by which car and/or which driver in carrying service
The transmission of advertising message, therefore service and prove that information can be designed to many forms according to actual conditions, but no matter what
Kind does not form limitation of the invention.Special instruction, if the server in the embodiment of the present invention also serves as net about car
The server of platform, then service proves that information can be automatically generated in net about car APP.
According to an embodiment of the invention, the way of submission of advertising channel information includes：Input rent car or net about car
License plate number or driver's numbering.Input mode include but is not limited to touch-screen key in, mechanical key key in, voice send taxi or
Identified after net about car license plate number or driver's numbering by voice conversion program etc..It can by scan bill or taxi or
Net about in car main cabin on graphic code, such as containing taxi or net about car service prove information Quick Response Code, such as, can distribute
Scanned to the Quick Response Code of one limitation scanning times of driver or multiple Quick Response Codes for passenger's mobile phone.It can also be led in user terminal
By geo-localisation information sending function in application software of navigating, the current geographical location information of positioning user, proved as service
A part for information, obtaining passenger position information can combine with other verification modes, real to reflect passenger position,
Improve the authenticity that service proves.
According to an embodiment of the invention, the way of submission of advertising channel information can also be by passenger terminal with being arranged on
The checking device communication of taxi or net about in-car, the identification information for obtaining checking device obtain, the mark of the checking device
Information mutually maps with the taxi or net about car service permit manner of breathing.
The communication mode of passenger terminal and the checking device can be taxi or net about car in-car WIFI or lead to
Cross mobile communications network (4G networks).It can also by way of bluetooth or infrared communication, or by verify device scan
The electronic labeling information stored in passenger terminal, and pass through the equipment certified Information.For example, electronic tag can use
NFC label, IC tag etc..
According to an embodiment of the invention, passenger can be following mode with interacting for advertising message：
In a kind of mode, passenger enters advertising message by the link identification of advertising message in user terminal and shows boundary
Face, the content of browse advertisements information.For example, advertising message is word and picture, as long as passenger is entered by a link clicks
After to the displaying interface of word and picture, it is possible to which the advertisement information contents for being considered as completing browse, i.e., are clicked on by active
Complete with the mode browsed and to be interacted with advertising message.
In a further mode of operation, passenger is in user terminal browse advertisements information, and subscribes to the subscription provided in advertising message
Service.Unlike former interactive mode, in the manner, passenger's (i.e. commercial audience) interacts more with advertising message
Complexity, passenger need to subscribe to the subscription service provided in advertising message.For example, advertiser wishes that targeted customer can be with " concern "
Mode subscribe to a wechat public number of its issue, then provide the Quick Response Code of the wechat public number in advertising information
Or WeChat ID, after passenger identifies Quick Response Code input WeChat ID and completes concern operation, just realize and interacted with advertising message
The completion of action.
In a further mode of operation, passenger is in user terminal browse advertisements information, and the application recommended in downloads ad information
Program.For example, the developer of certain application program or operator need commercially to promote Mobile phone application program.The then exploitation
The word, pictorial information and download link of the application are contained in the advertising message that business or operator issue as advertiser.When
After passenger clicks on the download link and completes download, the completion with the advertising message interactive action is just realized.
In a further mode of operation, passenger is in user terminal browse advertisements information, and watches regarding of being provided in advertising message
The content of frequency information.Such as advertising message is short video data, passenger needs to enter the exhibition of video by a link clicks
After showing interface, short-sighted frequency is played, is achieved that the completion with the advertising message interactive action.
According to an embodiment of the invention, after passenger terminal is completed to interact with advertisement, generating and submitting interaction to complete letter
During breath, in addition to needing to submit advertising channel information, the proof information of interaction completion can also be submitted.For example, work as interactive operation
During to pay close attention to wechat public number, sectional drawing in public number list of passenger's needs in the wechat client of oneself, as permit
Breath is submitted together completes information to generate interaction.When interactive operation is downloads application program, passenger is needed in the movement of oneself
Interception contains the application program image target sectional drawing on terminal applies interface, is completed as proving that information is submitted together with generating interaction
Information.So, service server can more accurately confirm that advertising message is delivered effectively and give passenger's (i.e. commercial audience), improve
The propagation efficiency of advertising message, avoids the waste of data resource.
According to an embodiment of the invention, submit advertising channel information the step of can interacted with advertising message start before or
Completed after beginning.Advertising channel information is submitted before interaction starts, service server can preferentially push away according to advertising channel information
Send the advertising message of the taxi associated with the advertising channel information or net about car acknowledgement of consignment enterprise, be quickly found out so as to user and
The advertising message of advertising channel matching, has been saved the time for obtaining reward on the whole, has on the other hand also preferably ensured taxi
Car or the interests of net about car commuter service supplier.Advertising channel information is submitted after interaction starts or completes, can be caused
Submit advertising channel information and interaction complete prove information completed at same interface, equivalent to reduce once with business service
The number of device interaction, has also been saved the time, and reduce the data amount of calculation of service server to a certain extent.
Next, method 200 proceeds to step S208, obtain the interaction and complete information, and send and reward to passenger.
According to an embodiment of the invention, the reward sent to passenger includes but is not limited to electronic money, exchanges electronic money
Voucher, reward voucher, Internet resources (such as data traffic).Wherein, the voucher for exchanging electronic money for example can be wechat or
Alipay red packet, electronic money can be stored in passenger terminal in wechat account or be withdrawn deposit to Unionpay's system.In addition, make
Improved to be further, can also send and reward to the driver of taxi or net about car.Swash in real time because driver also obtain
Encourage, completion passenger traffic task and advertisement promotion task that can be more initiative, improve operating efficiency.Of course, it is to be understood that be, taxi or
The reward that the driver of net about car obtains can be real-time (the same with passenger) or unify clearing after a certain time
's.
According to an embodiment of the invention, if taxi or net about car commuter service supplier are taxi or net about car
Driver, method 200 also include：The interaction is completed into information as advertiser, advertisement tissue, taxi or net about car acknowledgement of consignment enterprise
The foundation of at least two parties distribution of interests in industry, commuter service supplier and advertising management platform；
For example, in one embodiment, certain ad distribution expense is paid (with the side supplemented with money by advertiser or advertisement tissue
Formula or in the way of bar is paid in real time), by taxi or net, about car acknowledgement of consignment enterprise arranges passenger traffic platform to provide commuter service, passenger
The interaction of advertising message is completed, obtains a part of electronic money reward, in addition advertising management platform (the i.e. operation of service server
Just), occupant's group of taxi or net about car acknowledgement of consignment enterprise, taxi or net about car can proportionally obtain a part of interests
It is divided into.
Method 200 provided in an embodiment of the present invention, is to be organically combined logistic industry and advertising sector, encourages goods
Passenger actively interact with advertising message, and by advertising channel information to service server feedback interaction results, to be encouraged
Encourage.In this course, on the one hand, the communication channel of advertisement is extended by logistics channel, on the other hand, in method also
Comprising the incentive mechanism based on advertising channel information, passenger's (i.e. commercial audience) actively can interact under excitation with advertisement, be lifted
The validity and propagation efficiency of advertisement information propagation.
Fig. 3 is the interaction diagrams of the advertisement management method 300 provided according to embodiments of the present invention, the applied field of this method
Specifically, equally, this method can be equally implemented in the system 100 shown in Fig. 1 scape.Below, with reference to the system 100 of figure 1
To describe this method.
In step S302, advertiser and advertisement tissue have submitted request issuing advertisement information to service server.It is wherein wide
It is A, B to accuse master, advertising message A1, B1, and advertisement is organized as C, D, advertising message C1, D1.Concrete condition see the table below 1：
The advertising message list of table 1
| Publisher | Advertising message is numbered | Advertisement information contents |
| Advertiser A | A1 | The graph text information of product |
| Advertiser B | B1 | The introduction of cell phone application and download link |
| Advertisement tissue C | C1 | The introduction of wechat public number and link |
| Advertisement tissue D | D1 | The brief introduction of service of certain company |
Next, method 300 proceeds to step S304, in this step, by least part of advertising message and taxi
Or net about car acknowledgement of consignment company information is associated, to specify the taxi or net about car to carry channel of the enterprise as the advertising message
Business, taxi or net about car acknowledgement of consignment enterprise are E, F, G tri-, are specifically shown in table 2 below.
The advertising message of table 2 and taxi or net about car acknowledgement of consignment company information linked list
It is noted that the not specified specific distributors of advertisement tissue D, the i.e. taxi of acquiescence random (Random) or net are about
Car acknowledgement of consignment enterprise can promote the advertisement.
Next, method 300 proceeds to step S306, service server by transmitting advertisement information to passenger, according to this hair
Bright embodiment, passenger can be paid close attention to by the wechat platform of service server operation, browsed to extensively at the displaying interface of the platform
Accuse information list.
Now, as passenger, in the supplier for being hired out car or net about car commuter service, (the present embodiment is taxi or net
About car occupant group) service when, obtain advertising channel information.As passenger is taking taxi or during net about car, the taxi or
Containing the about car service of taxi or net in the about in-car Quick Response Code (part for being considered as commuter service) of net proves information.
Next, method 300 proceeds to step S308, passenger interacts with advertising message on its mobile terminal, carried
Advertising channel information is handed over, completing information with generation interaction sends to service server.
According to an embodiment of the invention, passenger is in browse advertisements A1, it is only necessary to after the graph text information in reading advertisements A1
Complete interaction.In browse advertisements B1, it is necessary to download cell phone application therein, and when submitting interaction to complete information under submission
Carrying the sectional drawing completed proves.In browse advertisements C1, it is necessary to pay close attention to the wechat public number and submit the sectional drawing paid close attention to prove.
When submitting advertising channel information, can be manually entered the about car service of taxi or net proves information, can also scan
Quick Response Code (interface that a scanning Quick Response Code is provided i.e. on user terminal interface) in bill or vehicle.
It should be appreciated that it can be the void that prompt passengers can obtain reward to realize that the interface that information is submitted is completed in interaction
Intend button, such as " getting red packet ", so, complete to prove information (if need to when passenger inputs completion advertising channel information and interaction
If wanting), click on " getting red packet " and be considered as submission.
Following method 300 proceeds to step S310A, and service server is after receiving interaction and completing information, it is determined that extensively
Accuse information effectively to be passed on, send and reward to passenger.
According to an embodiment of the invention, the reward is wechat red packet, after passenger receives the red packet, can be withdrawn deposit to wechat money
Bag account, and then can also withdraw deposit to Unionpay's system account.
According to an embodiment of the invention, method 300 also proceeds to step S310B, i.e., another reward can also be sent to going out
Hire a car or the occupant of net about car organizes terminal, be divided into so that it obtains the interests of popularization advertising message acquisition in real time.
Finally, the interests of advertisement promotion can be in the occupant of taxi or net about car acknowledgement of consignment enterprise, taxi or net about car
Group, service server operator between realize that interests are divided into.An advertisement is issued as advertiser or advertising company pay 10 yuan,
The occupant of taxi or net about car organize obtain 5 yuan reward, passenger obtain 2 yuan reward, operator obtain 1 yuan of income, taxi or
Net about car acknowledgement of consignment enterprise obtains 2 yuan of incomes.
On the other hand, the embodiment of the present invention additionally provides a kind of storage medium corresponding with the above method, the storage medium
The program that can be executed by processor is stored with, and the program is operationally, can realize following steps：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, after providing commuter service to passenger with taxi or net about car, passenger believes with advertisement
Breath interaction, and the interaction comprising advertising channel information is provided and completes information；Wherein, the advertising channel information and commuter service phase
Associate and obtained in commuter service；
Obtain the interaction and complete information, and send and reward to passenger.
According to embodiment disclosed by the invention, before the advertisement information to passenger, described program is operationally gone back
It can realize：
Advertising message is associated with the taxi belonging to taxi or net about car or net about car acknowledgement of consignment company information, with true
The fixed loglstics enterprise is the distributor of the advertising message.
According to embodiment disclosed by the invention, the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
According to embodiment disclosed by the invention, the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
According to embodiment disclosed by the invention, the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
According to embodiment disclosed by the invention, the commuter service supplier is that taxi or net about car carry going out for enterprise
Hire a car or net about car, the interaction completion information provided comprising advertising channel information include：
The about car service of taxi or net is submitted to prove information, as advertising channel information, so as to according to advertising channel information
Information is completed in generation interaction.
According to embodiment disclosed by the invention, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and permit
Information is completed in breath generation interaction.
According to embodiment disclosed by the invention, the taxi or net about car service prove that information is hired out by inputting this
The relevant information of car or net about fare bill is completed to submit.
The relevant information of this taxi or net about fare bill includes this taxi or net about car license plate number and should
Taxi or net Yue Che driver's numbering.
According to embodiment disclosed by the invention, the taxi or net about car service prove that information is completed to submit by inputting
Or service permit comprising the taxi or net about car by scanning taxi or net about in fare bill or main cabin
The graphic code of breath is completed to submit.
According to embodiment disclosed by the invention, the taxi or net about car service prove information by inputting mobile terminal
The identifying code received is completed to submit.
According to embodiment disclosed by the invention, the taxi or net about car service prove that information passes through social networking application program
In shake function complete submit.
According to embodiment disclosed by the invention, it is geographical that the taxi or net about car service prove that information is carried out by terminal
Positioning, confirm that residing geographical position completes to submit when taxi or net about car or passenger real.
According to embodiment disclosed by the invention, the taxi or net about car service prove information by passenger terminal with setting
Put and obtained in the about in-car checking device communication of taxi or net, the identification information for obtaining checking device, the checking device
Identification information mutually maps with the taxi or net about car service permit manner of breathing.
The mode of the checking device communication includes WIFI communications, Bluetooth communication, infrared communication and electronic tag communication.
According to embodiment disclosed by the invention, the advertising channel information starts to be carried before interacting with advertising message in passenger
Hand over, to push the advertising message associated with the advertising channel information to passenger.
According to embodiment disclosed by the invention, the advertising channel information carries after the completion of passenger interacts with advertising message
Hand over.
According to embodiment disclosed by the invention, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and permit
Information is completed in breath generation interaction.
According to embodiment disclosed by the invention, the commuter service supplier is that taxi or net about car carry going out for enterprise
Hire a car or net about car occupant group, described program can also operationally be realized：Using the interaction completion information as advertiser, extensively
Accuse at least two parties profit in tissue, taxi or net about car acknowledgement of consignment enterprise, taxi or net about car occupant group and advertising management platform
The foundation of benefit distribution；
It should be understood that in the method that the program in above-mentioned storage medium is operationally realized, with method 200-300
Correlation step is corresponding, and its concrete implementation mode may be referred to described in method 200-300.
On the other hand, as shown in figure 4, the embodiment of the present invention, which additionally provides one kind, includes processor 401 and above-mentioned storage
The server 400 of medium 402, i.e. service server, the service server are to be used to make as the service server of system 100
With realizing the transmission of advertising message.
In summary, advertisement management method provided in an embodiment of the present invention, storage medium, server and system, it is by thing
Popular industry is organically combined with advertising sector, encourage passenger actively interacted with advertising message, and by advertising channel information to
Service server feeds back interaction results, to be rewarded.In this course, on the one hand, the communication channel of advertisement passes through logistics
Channel is extended, and on the other hand, in method also includes the incentive mechanism based on advertising channel information, passenger (i.e. advertisement by
It is many) actively it can be interacted under excitation with advertisement, improve the validity and propagation efficiency of advertisement information propagation.
The realization and all feature operations provided herein of the present invention with Fundamental Digital Circuit or can use computer
Software, firmware or hardware, including this specification and its structure disclosed in structural equivalents or one of those or it is more
Individual combination is realized.The realization of the disclosure can be implemented as one or more computer program products, i.e., computer-readable
One or more modules of the computer program instructions encoded on medium, these instructions are performed or used by data processing equipment
With the operation of control data processing unit.The computer-readable medium can be machine readable storage device, machine readable storage
Substrate, memory devices, the composition for influenceing machine readable transmitting signal or one or more combination.Term
" data processing equipment " covers all devices, equipment and the machine for processing data, including such as programmable processor, calculating
Machine or multiple processors or computer.In addition to hardware, the device can include creating for described computer program
The code of performing environment, such as form processor firmware, protocol stack, data base management system, operating system or therein one
The code of individual or multiple combination.
Computer program (also referred to as program, software, software application, script or code) can use any type of programming language
(including compiler language or interpretative code) is sayed to write, and computer program can be disposed with any form, including conduct
Stand-alone program either as module, part, subroutine or is adapted to other units used in a computing environment.Computer program
The file not necessarily corresponded in file system.Program, which can be stored in, keeps other programs or data (such as markup language
The one or more scripts stored in document) file part in, be stored in the single text for being exclusively used in described program
In part, either it is stored in multiple coordinated files and (such as stores the text of the part of one or more modules, subprogram or code
Part) in.Computer program can be deployed on a computer to perform, or at a website or is being distributed in
At multiple websites and pass through interconnection of telecommunication network multiple computers on perform.
Process described in the present invention and logic flow can be by one or more of the one or more computer programs of execution
Individual programmable processor performs with by operating input data and generating output come perform function.The process and logic flow
It can be performed by dedicated logic circuit, and device can also be embodied as the dedicated logic circuit, the dedicated logic circuit example
Such as it is FPGA (field programmable gate array) or ASIC (application specific integrated circuit).
Being suitably executed the processor of computer program includes for example general and both special microprocessors and any species
Digital computer any one or more processors.Generally, processor is from read-only storage or random access memory
Or the two receives instruction and data.The element of computer can include for the processor of execute instruction and refer to for storing
Order and one or more memory devices of data.Generally, computer will also include one or more mass memory units so as to
Data storage, or the computer are operationally coupled to be received from mass memory unit or transmit data to mass memory unit
Or the two, the mass memory unit is, for example, disk, magneto-optic disk or CD.However, computer need not be with such
Equipment.In addition, computer can be embedded in another equipment, another equipment is, for example, mobile phone, personal digital assistant
(PDA), Mobile audio player, global positioning system (GPS) receiver etc..It is adapted to storage computer program instructions and data
Computer-readable medium includes nonvolatile memory, medium and the memory devices of form of ownership, including for example：Semiconductor is deposited
Storage device, such as EPROM, EEPROM and flash memory device；Disk, such as built-in hard disk or removable disk；Magneto-optic disk；And CD ROM
With DVD-ROM disks.The processor and memory can be supplemented or are incorporated in the dedicated logic circuit with dedicated logic circuit.
Interacted to provide with user, realizing for the embodiment of the present invention can be with for user display information
Display device (such as CRT (cathode-ray tube) or LCD (liquid crystal display) monitor) and keyboard and pointing device (such as mouse
Mark or tracking ball, input can be provided to computer by its user) computer on realize.Other species can also be used
Equipment interacted to provide with user；For example, the feedback provided a user can be any type of sense feedback, such as regarding
Feel feedback, audio feedback or touch feedback；And the input from user can receive in any form, including the sense of hearing,
Voice or sense of touch.
Although the embodiment of the present invention includes some details, but these details should not be interpreted as to the present invention or wanted
The limitation of the scope of the content of protection is asked, but is appreciated that the description of the feature of the example implementation to the present invention.This hair
Some features in bright described in the situation being implemented separately can also be combined to provide with single realization.On the contrary, single
Each feature described in the situation of realization can also provide or in any suitable sub-portfolio in multiple realizations respectively
In provide.Although in addition, it can describe feature as in some combination to perform and even initially require so above
Protection, but one or more features from claimed combination can be removed from combination in some cases, and
Claimed combination can be related to the change of sub-portfolio or sub-portfolio.
Similarly, although describing operation according to particular order in the accompanying drawings, but this is understood not to require this
The operation of sample either performs or required that all illustrated operations are all held according to shown particular order according to sequential order
OK, to realize desired result.In some circumstances, multitask and parallel processing are probably favourable.It is in addition, described above
The separation of various system units in realization is understood not to require such separation in all realizations, and should
Understanding, described program element and system generally can integrate or be packaged into single software product multiple
Software product.
Therefore, specific implementation of the invention has been described, and other are realized in the range of following claims.Example
Such as, the action described in claim can perform in a different order, and these actions still can realize expectation
Result.A large amount of realize has been described.It will be appreciated, however, that can be in situation without departing from the spirit and scope of the present invention
Under make various modifications.It is, for example, possible to use each form of flow illustrated above, wherein step can be reordered,
Addition removes.Therefore, other are realized in scope of the claims.
Specific case used herein is elaborated to inventive concept, and the explanation of above example is only intended to
Help to understand core concept of the invention.It should be pointed out that for those skilled in the art, this is not being departed from
On the premise of inventive concept, any obvious modification, equivalent substitution or other improvement for being made, the present invention should be included in
Protection domain within.
Claims (33)
1. it is a kind of using taxi or the advertisement management method of net about car commuter service, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, so that commuter service is supplied to passenger by taxi or net about car commuter service supplier
Afterwards, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertising channel
Information is associated with taxi or net about car commuter service and is obtained in the commuter service；
Obtain the interaction and complete information, and send and reward to passenger.
2. advertisement management method according to claim 1, it is characterised in that it is described to passenger's advertisement information it
Before, methods described also includes：
By the taxi belonging to advertising message and taxi or net about car commuter service supplier or net about car acknowledgement of consignment company information
It is associated, to determine that the taxi or net about car carry distributor of the enterprise as the advertising message.
3. advertisement management method according to claim 1, it is characterised in that the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information it is interior
Hold.
4. advertisement management method according to claim 1, it is characterised in that the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
5. advertisement management method according to claim 1, it is characterised in that the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
6. advertisement management method according to claim 1, it is characterised in that taxi or the net about car commuter service carries
Taxi or net about car of the donor for taxi or net Yue Che driver and/or belonging to it carry enterprise, and the offer includes advertisement
Information is completed in the interaction of channel information to be included：
The about car service of taxi or net is submitted to prove information, as advertising channel information, to be generated according to advertising channel information
Information is completed in interaction.
7. advertisement management method according to claim 6, it is characterised in that described that the friendship for including advertising channel information is provided
Mutually completing information also includes：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and proof information life
Information is completed into interaction.
8. the advertisement management method according to claim 6 or 7, it is characterised in that the taxi or net about car service are demonstrate,proved
Bright information is completed to submit by inputting the relevant information of this taxi or net about fare bill.
9. advertisement management method according to claim 8, it is characterised in that this taxi or net about fare ticket
According to relevant information include this taxi or net about car license plate number and/or this taxi or net Yue Che driver's numbering.
10. the advertisement management method according to claim 6 or 7, it is characterised in that the taxi or net about car service are demonstrate,proved
Bright information is by scanning taxi or net being demonstrate,proved comprising the taxi or net about car service about in fare bill or main cabin
The graphic code of bright information is completed to submit.
11. the advertisement management method according to claim 6 or 7, it is characterised in that the taxi or net about car service are demonstrate,proved
Bright information is completed to submit by inputting the identifying code that mobile terminal receives.
12. the advertisement management method according to claim 6 or 7, it is characterised in that the taxi or net about car service are demonstrate,proved
Bright information also includes positioning obtained passenger position information by the global position system of passenger terminal.
13. the advertisement management method according to claim 6 or 7, it is characterised in that the taxi or net about car service are demonstrate,proved
Bright information is communicated by the passenger terminal checking device about in-car with being arranged on taxi or net, obtains the mark letter of checking device
Breath obtains, and identification information and the taxi or net about car service permit manner of breathing of the checking device mutually map.
14. advertisement management method according to claim 13, it is characterised in that the mode of the checking device communication includes
Mobile network communication, WIFI communications, Bluetooth communication, infrared communication and electronic tag communication.
15. advertisement management method according to claim 2, it is characterised in that the advertising channel information starts in passenger
It is submitted before being interacted with advertising message, to push the advertising message associated with the advertising channel information to passenger.
16. advertisement management method according to claim 1, it is characterised in that the advertising channel information is in passenger and extensively
Submitted after the completion of announcement information exchange.
17. advertisement management method according to claim 1, it is characterised in that the taxi or net about car commuter service
Supplier is that taxi or net about car carry the taxi of enterprise or nets Yue Che driver, and the advertisement management method also includes：Will
The interaction completes information as advertiser, advertisement tissue, taxi or net about car acknowledgement of consignment enterprise, taxi or net about car passenger traffic
The foundation of at least two parties distribution of interests in ISP and advertising management platform.
18. a kind of storage medium, wherein being stored with the program that can be executed by processor, it is characterised in that described program is run
When can realize following steps：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, so that commuter service is supplied to and meets passenger by taxi or net about car commuter service supplier
Afterwards, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertising channel
Information is associated with taxi or net about car commuter service and is obtained in taxi or net about car commuter service；
Obtain the interaction and complete information, and send and reward to passenger.
19. storage medium according to claim 18, it is characterised in that before the advertisement information to passenger, institute
Stating program can also operationally realize：
By the taxi belonging to advertising message and taxi or net about car commuter service supplier or net about car acknowledgement of consignment company information
It is associated, to determine that the taxi or net about car carry distributor of the enterprise as the advertising message.
20. storage medium according to claim 18, it is characterised in that the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information it is interior
Hold.
21. storage medium according to claim 18, it is characterised in that the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
22. storage medium according to claim 18, it is characterised in that the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
23. storage medium according to claim 18, it is characterised in that the taxi or net about car commuter service provide
Person is that taxi or net about car carry enterprise, and information is completed in the interaction provided comprising advertising channel information to be included：
The about car service of taxi or net is submitted to prove information, as advertising channel information, to be generated according to advertising channel information
Information is completed in interaction.
24. storage medium according to claim 18, it is characterised in that described that the interaction for including advertising channel information is provided
Completing information also includes：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and proof information life
Information is completed into interaction.
25. the storage medium according to claim 23 or 24, it is characterised in that taxi or the net about car service proves
Information is completed to submit by inputting the relevant information of the taxi or net about fare bill.
26. storage medium according to claim 23, it is characterised in that this taxi or net about fare bill
Relevant information include this taxi or net about car license plate number and/or this taxi or net Yue Che driver's numbering.
27. the storage medium according to claim 23 or 24, it is characterised in that taxi or the net about car service proves
Information includes the taxi or net about car service by scanning taxi or net about in fare bill or train main cabin
Prove that the graphic code of information is completed to submit.
28. the storage medium according to claim 23 or 24, it is characterised in that taxi or the net about car service proves
Information is completed to submit by inputting the identifying code that mobile terminal receives.
29. the storage medium according to claim 23 or 24, it is characterised in that taxi or the net about car service proves
Information also includes the geographical location information by user's terminal positioning.
30. the storage medium according to claim 23 or 24, it is characterised in that taxi or the net about car service proves
Information is communicated by the passenger terminal checking device about in-car with being arranged on taxi or net, obtains the identification information of checking device
Obtain, identification information and the taxi or net about car service permit manner of breathing of the checking device mutually map.
31. storage medium according to claim 30, it is characterised in that the mode of the checking device communication includes movement
Network service, WIFI communications, Bluetooth communication, infrared communication and electronic tag communication.
32. a kind of server, including any described storage mediums of claim 18-31 and can perform in the storage medium
The processor of described program.
A kind of 33. Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, for sending the advertising message of request issue；
Passenger terminal, for receiving advertising message, interacted with advertising message, and the interaction completion comprising advertising channel information is provided
Information；Wherein, the advertising channel information is associated with taxi or net about car commuter service and in taxi or net about car visitor
Obtained in fortune service；
Advertisement management server, for completing information to passenger's advertisement information, and the acquisition interaction, and sent out to passenger
Send reward.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573027.3A CN107341696A (en) | 2017-07-14 | 2017-07-14 | It is a kind of using taxi or the net about advertisement management method of car commuter service, storage medium, server and system |
| PCT/CN2018/095477 WO2019011300A1 (en) | 2017-07-14 | 2018-07-12 | Advertisement management method for taxi or online ride-hailing passenger service, storage medium, server and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573027.3A CN107341696A (en) | 2017-07-14 | 2017-07-14 | It is a kind of using taxi or the net about advertisement management method of car commuter service, storage medium, server and system |
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| Publication Number | Publication Date |
|---|---|
| CN107341696A true CN107341696A (en) | 2017-11-10 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710573027.3A Pending CN107341696A (en) | 2017-07-14 | 2017-07-14 | It is a kind of using taxi or the net about advertisement management method of car commuter service, storage medium, server and system |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN107341696A (en) |
| WO (1) | WO2019011300A1 (en) |
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| WO2019011300A1 (en) * | 2017-07-14 | 2019-01-17 | 杨克宁 | Advertisement management method for taxi or online ride-hailing passenger service, storage medium, server and system |
| WO2019011305A1 (en) * | 2017-07-14 | 2019-01-17 | 杨克宁 | Advertising management method utilizing railway passenger transport service, storage medium, server, and system |
| CN110852773A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Advertisement delivery method and advertisement delivery system |
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| KR20230013961A (en) * | 2021-07-20 | 2023-01-27 | 현대자동차주식회사 | Advertisement providing method, terminal system of taxi vehicle and ser ver performing the same |
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