CN110852773A - Advertisement delivery method and advertisement delivery system - Google Patents
Advertisement delivery method and advertisement delivery system Download PDFInfo
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- CN110852773A CN110852773A CN201810956826.3A CN201810956826A CN110852773A CN 110852773 A CN110852773 A CN 110852773A CN 201810956826 A CN201810956826 A CN 201810956826A CN 110852773 A CN110852773 A CN 110852773A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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Abstract
The invention provides an advertisement putting method, which comprises the following steps: the mobile terminal scans an identification map code corresponding to the vehicle to acquire a service address of the cloud server and identification information of a vehicle-mounted terminal of the vehicle; the method comprises the steps that the mobile terminal sends advertisement information to a cloud server, wherein the advertisement information comprises identification information of a vehicle-mounted terminal of a vehicle, identification information of the mobile terminal and advertisement content information; the cloud server carries out identity verification on the mobile terminal according to the identification information of the mobile terminal, and sends the advertisement content information to a vehicle-mounted terminal of the vehicle after the verification is passed; the vehicle-mounted terminal acquires the driving state of the vehicle and displays the received advertisement content information when the vehicle is in an idle state. The advertisement putting method and the system thereof of the invention identify the identification map code of the vehicle through the mobile terminal to put the vehicle-mounted advertisement to the vehicle, and display the advertisement content when the vehicle is idling, so that the putting of the vehicle-mounted advertisement is more convenient, and the advertisement content is more easily noticed by the personnel in the vehicle during playing.
Description
Technical Field
The invention relates to the field of vehicle-mounted advertisements, in particular to an advertisement delivery method and an advertisement delivery system.
Background
With the continuous development of science and technology, the number of automobiles is continuously increased, and the automobiles also become a huge advertisement market.
However, currently, vehicle advertisements are usually delivered through printed physical cards, the delivery method is troublesome, and the advertisement attention rate is low.
Therefore, it is necessary to provide an advertisement delivery method that can implement more convenient delivery of vehicle advertisements and make it easier for vehicle-mounted advertisements to be noticed by vehicle interior personnel during playing.
Disclosure of Invention
In view of the above, the invention provides an advertisement delivery method and an advertisement delivery system, which can realize that vehicle advertisements are delivered more conveniently, and vehicle-mounted advertisements are more easily paid attention to advertisement contents by people in a vehicle during playing.
The invention provides an advertisement putting method, which comprises the following steps: the mobile terminal scans an identification map code corresponding to the vehicle to acquire a service address of the cloud server and identification information of a vehicle-mounted terminal of the vehicle; the method comprises the steps that the mobile terminal sends advertisement information to a cloud server, wherein the advertisement information comprises identification information of a vehicle-mounted terminal of a vehicle, identification information of the mobile terminal and advertisement content information; the cloud server carries out identity verification on the mobile terminal according to the identification information of the mobile terminal, and sends the advertisement content information to a vehicle-mounted terminal of the vehicle after the verification is passed; the vehicle-mounted terminal acquires the driving state of the vehicle and displays the received advertisement content information when the vehicle is in an idle state.
Further, the step of the mobile terminal scanning the identification map code corresponding to the vehicle comprises: the vehicle-mounted terminal sends vehicle registration information to the cloud server, wherein the vehicle registration information comprises vehicle information and account information bound by the corresponding vehicle-mounted terminal; the cloud server stores the received vehicle registration information, generates a corresponding identification map code according to the vehicle information and then sends the identification map code to the vehicle-mounted terminal; and displaying the identification map code by the vehicle corresponding to the vehicle-mounted terminal.
Further, the step of displaying the identification map code by the vehicle corresponding to the vehicle-mounted terminal specifically includes: the vehicle uses the translucent display technology to display the identification map code on the window glass.
Further, the step of the mobile terminal scanning the identification map code corresponding to the vehicle comprises: the mobile terminal sends mobile terminal registration information to the cloud server, wherein the mobile terminal registration information comprises mobile terminal identification information and account information corresponding to the mobile terminal; and the cloud server stores the received mobile terminal registration information and the corresponding account information.
Further, the vehicle-mounted terminal returns displayed information to the cloud server after the advertisement content information is displayed, wherein the displayed information comprises an identification code corresponding to the advertisement content information and identification information of the vehicle-mounted terminal; and the cloud server deducts preset money from the account balance bound with the mobile terminal corresponding to the displayed advertisement content information according to the displayed information, and transfers the money to the account balance bound with the vehicle-mounted terminal.
Further, the idle state of the vehicle includes when the vehicle is started to warm up and/or when the vehicle is waiting for parking.
Further, the step of sending the advertisement content information to the vehicle-mounted terminal of the vehicle by the cloud server specifically includes: the cloud server checks an advertisement history list sent to a vehicle-mounted terminal of the vehicle and judges whether advertisement content information exists in the advertisement history list or not; if so, the cloud server returns a notification that the advertisement content information is sent to the mobile terminal; and if not, the cloud server sends the advertisement content information to the vehicle-mounted terminal of the vehicle.
Further, the identification map code is a two-dimensional code or a bar code.
Further, the step of displaying the received advertisement content information by the vehicle-mounted terminal specifically includes: and the vehicle-mounted terminal classifies the received advertisement content information into corresponding advertisement lists according to the advertisement content, and selects the advertisement content information in the corresponding advertisement lists for display according to the current time when displaying the advertisement content information.
The invention also provides an advertisement putting system, which comprises a mobile terminal, a cloud server and a vehicle; the mobile terminal is used for scanning an identification map code of the vehicle and sending advertisement information to the cloud server through the identification map code, wherein the advertisement information comprises mobile terminal information and advertisement content information; the cloud server is used for carrying out identity verification on the mobile terminal information according to the advertisement information and sending the advertisement content information to the vehicle-mounted terminal of the vehicle after the verification is passed; the vehicle comprises a vehicle-mounted terminal and an identification map code, wherein the vehicle-mounted terminal is used for receiving and displaying advertisement content information.
In summary, the advertisement delivery method and the advertisement delivery system provided by the invention identify the identification map code of the vehicle through the mobile terminal to deliver the vehicle-mounted advertisement to the vehicle, and display the advertisement content when the vehicle is in the idle state, so that the delivery of the vehicle-mounted advertisement is more convenient, and the vehicle-mounted advertisement is more easily noticed by the people in the vehicle when being played.
The foregoing description is only an overview of the technical solutions of the present invention, and in order to make the technical means of the present invention more clearly understood, the present invention may be implemented in accordance with the content of the description, and in order to make the above and other objects, features, and advantages of the present invention more clearly understood, the following preferred embodiments are described in detail with reference to the accompanying drawings.
Drawings
Fig. 1 is a flowchart illustrating an advertisement delivery method according to a first embodiment of the present invention;
FIG. 2 is a flowchart illustrating an advertisement delivery method according to a second embodiment of the present invention;
fig. 3 is a flowchart illustrating an advertisement delivery method according to a third embodiment of the present invention;
fig. 4 is a flowchart illustrating an advertisement delivery method according to a fourth embodiment of the present invention;
fig. 5 is a flowchart illustrating an advertisement delivery system according to a fifth embodiment of the present invention.
Detailed Description
To further explain the technical means and effects of the present invention adopted to achieve the predetermined objects, the present invention will be described in detail below with reference to the accompanying drawings and preferred embodiments.
Fig. 1 is a flowchart illustrating an advertisement delivery method according to a first embodiment of the present invention. As shown in fig. 1, the advertisement delivery method of the present embodiment includes the following steps:
step S11: the mobile terminal scans the identification map code corresponding to the vehicle to acquire the service address of the cloud server and the identification information of the vehicle-mounted terminal of the vehicle.
Specifically, in one embodiment, the identification icon code may be a two-dimensional code or a bar code. The identification image code contains service address information of the cloud server and identification information of a vehicle-mounted terminal of the vehicle, and the mobile terminal can automatically jump to an advertisement putting interface of the cloud server by scanning the identification image code.
Specifically, the identification map code may be, but is not limited to being, provided on the corresponding vehicle.
Step S12: the mobile terminal sends advertisement information to the cloud server, wherein the advertisement information comprises identification information of a vehicle-mounted terminal of a vehicle, identification information of the mobile terminal and advertisement content information.
Specifically, in an embodiment, the mobile terminal sends advertisement information on an advertisement delivery interface of the cloud server, where the advertisement information includes identification information of a vehicle-mounted terminal of a vehicle, which is obtained from the identification map code, and identification information of the mobile terminal and advertisement content information to be sent to the vehicle-mounted terminal by the mobile terminal.
Step S13: and the cloud server carries out identity verification on the mobile terminal according to the identification information of the mobile terminal and sends the advertisement content information to the vehicle-mounted terminal of the vehicle after the verification is passed.
Specifically, in one embodiment, the cloud server stores registered mobile terminals and vehicle-mounted terminal information, verifies vehicle-mounted terminal identification information and mobile terminal identification information in the advertisement information after receiving the advertisement information sent by the mobile terminals, and sends advertisement content information to corresponding vehicle-mounted terminals after the verification is passed. The identification information of the mobile terminal and the vehicle-mounted terminal is verified through the cloud server, so that the situation that an advertisement is put in wrongly or an advertisement source is disordered is avoided.
Step S14: the vehicle-mounted terminal acquires the driving state of the vehicle and displays the received advertisement content information when the vehicle is in an idle state.
Specifically, in one embodiment, the idle state of the vehicle includes when the vehicle is starting to warm up and/or when the vehicle is waiting to stop. When the vehicle starts to warm up and/or stops waiting, the attention of people in the vehicle can be put on the vehicle-mounted terminal more, and the advertisement content information displayed at the moment is more easily paid attention to by the people in the vehicle.
Fig. 2 is a flowchart illustrating an advertisement delivery method according to a second embodiment of the present invention. As shown in fig. 2, the advertisement delivery method of the present embodiment includes the following steps:
step S21: the vehicle-mounted terminal sends vehicle registration information to the cloud server, and the vehicle registration information comprises vehicle information and account information bound by the corresponding vehicle-mounted terminal.
Step S22: the cloud server stores the received vehicle registration information, generates a corresponding identification map code according to the vehicle information and then sends the identification map code to the vehicle-mounted terminal.
Specifically, in one embodiment, the cloud server stores identification information of the corresponding vehicle-mounted terminal and the bound account information generated according to the vehicle information, and then generates an identification map code containing service address information of the cloud server and the identification information of the vehicle-mounted terminal and sends the identification map code to the vehicle-mounted terminal.
Step S23: and displaying the identification map code by the vehicle corresponding to the vehicle-mounted terminal.
Specifically, in one embodiment, the vehicle uses translucent display technology to display an identification map code on the window glass. In another embodiment, the vehicle owner may print the identification icon code and place the identification icon code on the surface of the vehicle. The vehicle displays the identification image code to enable the mobile terminal to launch the advertisement to the corresponding vehicle through scanning the identification image code.
Step S24: the mobile terminal scans the identification map code corresponding to the vehicle to acquire the service address of the cloud server and the identification information of the vehicle-mounted terminal of the vehicle.
Step S25: the mobile terminal sends advertisement information to the cloud server, wherein the advertisement information comprises identification information of a vehicle-mounted terminal of a vehicle, identification information of the mobile terminal and advertisement content information.
Step S26: and the cloud server carries out identity verification on the mobile terminal according to the identification information of the mobile terminal and sends the advertisement content information to the vehicle-mounted terminal of the vehicle after the verification is passed.
Step S27: the vehicle-mounted terminal acquires the driving state of the vehicle and displays the received advertisement content information when the vehicle is in an idle state.
Fig. 3 is a flowchart illustrating an advertisement delivery method according to a third embodiment of the present invention. As shown in fig. 3, the advertisement delivery method of the present embodiment includes the following steps:
step S31: the mobile terminal sends mobile terminal registration information to the cloud server, wherein the mobile terminal registration information comprises mobile terminal identification information and account information corresponding to the mobile terminal.
Step S32: and the cloud server stores the received mobile terminal registration information.
Step S33: the mobile terminal scans the identification map code corresponding to the vehicle to acquire the service address of the cloud server and the identification information of the vehicle-mounted terminal of the vehicle.
Step S34: the mobile terminal sends advertisement information to the cloud server, wherein the advertisement information comprises identification information of a vehicle-mounted terminal of a vehicle, identification information of the mobile terminal and advertisement content information.
Step S35: and the cloud server carries out identity verification on the mobile terminal according to the identification information of the mobile terminal and sends the advertisement content information to the vehicle-mounted terminal of the vehicle after the verification is passed.
Specifically, in one embodiment, the advertising content information includes advertising content and a corresponding identification code.
Step S36: the vehicle-mounted terminal acquires the driving state of the vehicle and displays the received advertisement content information when the vehicle is in an idle state.
Step S37: and the vehicle-mounted terminal returns the displayed information to the cloud server after the advertisement content information is displayed, wherein the displayed information comprises the identification code corresponding to the advertisement content information and the identification information of the vehicle-mounted terminal.
Step S38: and the cloud server deducts preset money from the account balance bound with the mobile terminal corresponding to the displayed advertisement content information according to the displayed information, and transfers the money to the account balance bound with the vehicle-mounted terminal.
Specifically, in an embodiment, after receiving the displayed information, the cloud server acquires an account bound to the mobile terminal that sends the advertisement content information according to the identification code corresponding to the advertisement content information, acquires an account bound to the vehicle-mounted terminal according to the identification information of the vehicle-mounted terminal, deducts a predetermined amount of money from the account as consumption of advertisement delivery by the mobile terminal, and transfers the predetermined amount of money to the account bound to the vehicle-mounted terminal as a benefit of reading the advertisement by the vehicle-mounted terminal.
Fig. 4 is a flowchart illustrating an advertisement delivery method according to a fourth embodiment of the present invention. As shown in fig. 4, the advertisement delivery method of the present embodiment includes the following steps:
step S41: the mobile terminal scans the identification map code corresponding to the vehicle to acquire the service address of the cloud server and the identification information of the vehicle-mounted terminal of the vehicle.
Step S42: the mobile terminal sends advertisement information to the cloud server, wherein the advertisement information comprises identification information of a vehicle-mounted terminal of a vehicle, identification information of the mobile terminal and advertisement content information.
Step S43: and the cloud server carries out identity verification on the mobile terminal according to the identification information of the mobile terminal, and checks the advertisement history list sent to the vehicle-mounted terminal of the vehicle after the verification is passed.
Step S44: the cloud server judges whether advertisement content information exists in the advertisement history list or not.
If yes, go to step S45; if not, go to step S46.
Step S45: and the cloud server returns a notice that the advertisement content information is sent to the mobile terminal.
Specifically, in one embodiment, the cloud server returns a notification that the advertisement content information has been sent to the mobile terminal when checking that the advertisement content information sent by the mobile terminal has been sent to the advertisement history list of the vehicle-mounted terminal, so as to avoid the situation that the advertisement is delivered repeatedly.
Step S46: and the cloud server sends the advertisement content information to the vehicle-mounted terminal of the vehicle.
Step S47: the vehicle-mounted terminal acquires the driving state of the vehicle, classifies the received advertisement content information into the corresponding advertisement list according to the advertisement content when the vehicle is in an idle state, and selects the advertisement content information in the corresponding advertisement list for displaying according to the current time when displaying the advertisement content information.
Specifically, in one embodiment, the vehicle-mounted terminal classifies the received advertisement content information into corresponding advertisement lists according to advertisement content and displays the advertisement lists at corresponding time, for example, breakfast advertisements are classified into morning advertisement lists, and advertisement content is displayed at morning time; the leisure entertainment advertisements are classified into a leisure advertisement list, and the advertisement content is displayed in leisure time such as after work at night, on weekends and on holidays.
In another embodiment, the in-vehicle terminal may classify the advertisement content information into a corresponding advertisement list according to a region and display the advertisement content information when the vehicle is located in the corresponding region, for example, a restaurant advertisement of a place a is classified into an advertisement list of a place a, and the advertisement content is displayed when the current position of the vehicle is the place a.
Fig. 5 is a block diagram of an advertisement delivery system according to a sixth embodiment of the present invention. As shown in fig. 5, the advertisement delivery system in the present embodiment includes a mobile terminal 1, a cloud server 2, and a vehicle 3. The mobile terminal 1 is configured to scan the identification map code 32 of the vehicle 3, and send advertisement information to the cloud server 2 through the identification map code 32. The cloud server 2 is configured to perform identity verification on the information of the mobile terminal 1 according to the advertisement information, and send the advertisement content information to the vehicle-mounted terminal 31 of the vehicle 3 after the verification is passed. The vehicle 3 includes a vehicle-mounted terminal 31 and an identification map code 32, and the vehicle-mounted terminal 31 is configured to receive and display advertisement content information sent by the cloud server 2.
In summary, the advertisement delivery method and the advertisement delivery system provided by the invention identify the identification map code of the vehicle through the mobile terminal to deliver the vehicle-mounted advertisement to the vehicle, and display the advertisement content when the vehicle is in the idle state, so that the delivery of the vehicle-mounted advertisement is more convenient, and the vehicle-mounted advertisement is more easily noticed by the people in the vehicle when being played.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the terminal class embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for relevant points, reference may be made to part of the description of the method embodiment.
Claims (10)
1. An advertisement delivery method, comprising:
the method comprises the steps that a mobile terminal scans an identification map code corresponding to a vehicle to obtain a service address of a cloud server and identification information of a vehicle-mounted terminal of the vehicle;
the mobile terminal sends advertisement information to the cloud server, wherein the advertisement information comprises identification information of a vehicle-mounted terminal of the vehicle, identification information of the mobile terminal and advertisement content information;
the cloud server carries out identity verification on the mobile terminal according to the identification information of the mobile terminal, and sends the advertisement content information to a vehicle-mounted terminal of the vehicle after the verification is passed;
and the vehicle-mounted terminal acquires the driving state of the vehicle and displays the received advertisement content information when the vehicle is in an idle state.
2. The advertisement delivery method according to claim 1, wherein the step of the mobile terminal scanning the identification map code corresponding to the vehicle comprises:
the vehicle-mounted terminal sends vehicle registration information to the cloud server, wherein the vehicle registration information comprises vehicle information and account information bound by the corresponding vehicle-mounted terminal;
the cloud server stores the received vehicle registration information, generates a corresponding identification graph code according to the vehicle information and then sends the identification graph code to the vehicle-mounted terminal;
and displaying the identification map code by the vehicle corresponding to the vehicle-mounted terminal.
3. The advertisement delivery method according to claim 2, wherein the step of displaying the identification map code by the vehicle corresponding to the vehicle-mounted terminal specifically comprises:
the vehicle displays the identification map code on the window glass by using a semitransparent display technology.
4. The advertisement delivery method according to claim 1, wherein the step of the mobile terminal scanning the identification map code corresponding to the vehicle comprises:
the mobile terminal sends mobile terminal registration information to the cloud server, wherein the mobile terminal registration information comprises mobile terminal identification information and account information corresponding to the mobile terminal;
and the cloud server stores the received mobile terminal registration information.
5. The advertisement delivery method of claim 4, further comprising:
the vehicle-mounted terminal returns displayed information to a cloud server after the advertisement content information is displayed, wherein the displayed information comprises an identification code corresponding to the advertisement content information and identification information of the vehicle-mounted terminal;
and the cloud server deducts preset amount from the account balance bound with the mobile terminal corresponding to the displayed advertisement content information according to the displayed information, and transfers the amount to the account balance bound with the vehicle-mounted terminal.
6. An advertising method according to claim 1, wherein the idle state of the vehicle includes when the vehicle starts a warm-up and/or stops waiting.
7. The advertisement delivery method according to claim 1, wherein the step of sending the advertisement content information to the vehicle-mounted terminal of the vehicle by the cloud server specifically includes:
the cloud server checks an advertisement history list sent to a vehicle-mounted terminal of the vehicle and judges whether the advertisement content information exists in the advertisement history list or not;
if so, the cloud server returns a notification that the advertisement content information is sent to the mobile terminal;
and if not, the cloud server sends the advertisement content information to a vehicle-mounted terminal of the vehicle.
8. The advertisement delivery method according to claim 1, wherein the identification map code is a two-dimensional code or a bar code.
9. The advertisement delivery method according to claim 1, wherein the step of presenting the received advertisement content information by the in-vehicle terminal specifically comprises:
and the vehicle-mounted terminal classifies the received advertisement content information into corresponding advertisement lists according to the advertisement content, and selects the advertisement content information in the corresponding advertisement lists for displaying according to the current time when displaying the advertisement content information.
10. An advertisement delivery system is characterized by comprising a mobile terminal, a cloud server and a vehicle;
the mobile terminal is used for scanning an identification map code of the vehicle and sending advertisement information to the cloud server through the identification map code, wherein the advertisement information comprises mobile terminal information and advertisement content information;
the cloud server is used for carrying out identity verification on the mobile terminal information according to the advertisement information and sending the advertisement content information to a vehicle-mounted terminal of the vehicle after the verification is passed;
the vehicle comprises a vehicle-mounted terminal and an identification map code, wherein the vehicle-mounted terminal is used for receiving and displaying the advertisement content information.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810956826.3A CN110852773A (en) | 2018-08-21 | 2018-08-21 | Advertisement delivery method and advertisement delivery system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810956826.3A CN110852773A (en) | 2018-08-21 | 2018-08-21 | Advertisement delivery method and advertisement delivery system |
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