CN106682935A - Advertisement putting method used for car-hailing software - Google Patents
Advertisement putting method used for car-hailing software Download PDFInfo
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- CN106682935A CN106682935A CN201611067311.5A CN201611067311A CN106682935A CN 106682935 A CN106682935 A CN 106682935A CN 201611067311 A CN201611067311 A CN 201611067311A CN 106682935 A CN106682935 A CN 106682935A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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Abstract
The invention relates to an advertisement putting method used for car-hailing software. The method includes the following steps: S1, receiving order information input by a user; S2, displaying an order confirmation page containing advertisement contents, wherein the order confirmation page includes a content block containing advertisement information and at least two clickable buttons, and at least one of all the clickable buttons presents verification information matching the advertisement information; and S3, when the at least one clickable button that presents the verification information matching the advertisement information is clicked, completing order confirmation of a car-hailing order. Compared with the prior art, the advertisement putting method has the advantages of exhibiting a good advertisement putting effect, etc.
Description
Technical field
Present invention design advertisement putting technology, more particularly, to a kind of advertisement placement method for taxi-hailing software.
Background technology
Nearly 2 years, the APP that calls a taxi rose, and it is two clients that the APP that calls a taxi be divided to, and one is mobile client that the person of calling a taxi uses
End, another is the client that driver uses.As passenger side user call a taxi need when, be input into out on APP calling a taxi
The information such as ground (APP that calls a taxi can be automatically positioned current location), destination, travel time are sent out, after then clicking on determination, you can success
Place an order.The input of information can be in the way of with voice paging, it is also possible to completed with the mode of words input.Call a taxi after APP
Platform system can by the demand information of calling a taxi of user broadcast it is to user, taxi driver side install client on.So
Afterwards, driver can on mobile phone a key rob should, and with passenger contact.Finally, by the APP that calls a taxi, you can realize passenger and driver
Supply-demand mode.The main selling point of this kind of taxi-hailing software, when peak period or bad weather is solved the problems, such as " difficulty of calling a taxi ", while
Taxi driver is helped to reduce " empty race rate ".
In by the end of April, 2013 the whole nation there are about 30 APP that call a taxi for cut-off.Show according to Yi Guan think tanks industry data base's latest data,
The accumulative number of users of class of calling a taxi application close 20,000,000.It is fast call a taxi, tick call a taxi, swagger trick car respectively with 41.8%,
39.2% and 9% ratio occupies the position of the accumulative user front three in Chinese App markets of calling a taxi.
But, market at home at present, the business model of the APP that calls a taxi is not yet clear with profit model.The APP that calls a taxi is final
Effect is to get to car, so the loyalty of user is very low.There is the chauffeur APP of more than 2 in many user mobile phones, this
Cry and change an examination.And the height problem of chauffeur success rate be extended to company to driver subsidy up, send rice, send oil
Card, send mobile TV.Order send the playing method of money all to play.Whose many drivers who send connect.Wherein all connect with one another closely.
In theory, the profit model of APP of calling a taxi can be divided mainly into following three classpath：
1) collect the charges to the user of APP
Calling a taxi during this, nothing more than two ends can realize income, and one is driver end, and one is passenger end, but
At present, it is all less real either from the charge of driver end, or from the charge of passenger end, moreover, push away to carry out market
Extensively, the network operator of APP of respectively calling a taxi at present also needs to subsidize two ends.
Zhao of " fast calls a taxi " admits frankly in the winter, has taxi-hailing software to attempt to collect certain expense to user or taxi driver before this
With, as income, but because the market competition it is too fierce, it has to it is free." at present for whole market, also in the stage of growth,
All of taxi-hailing software is all cultivating whole market.”
2) value-added service that can obtain business revenue is provided
In theory, the mode of value-added service can be with varied.Such as, by with third-party cooperation, to the APP that calls a taxi
User third-party service is provided.Again such as, by the user data from passenger side and driver side obtained to system
Accumulation and excavation, derivative value-added service is provided by the network operator itself of the APP that calls a taxi.
The example of some admissible value-added services for obtaining business revenue is presented herein below.
--- accumulated point exchanging：User is being used for multiple times the integration of fast generation of calling a taxi, and it is excellent that convertible third party businessman provides
Favour certificate or coupons.Call a taxi by the network operator of APP and the expense for promoting its reward voucher or coupons is collected to third party businessman.
--- the network operator of the APP that calls a taxi has been grasped after flow of information, to driver side, it is possible to is deeply excavated its internal need, is given
He customizes the big list on dealing airport, is then therefrom pumped into again；To passenger side, filter out carries out price markup and calls a taxi with the APP that calls a taxi
In those of high-end user, push the short rent service of some high-end vehicles, for specific demand given with automobile-used family it is more accurate
Service (commercial car, pick machine, cargo transport etc.), then therefrom draw a commission.
--- under the analysis of big data, the network operator of the APP that calls a taxi can launch a series of others according to the demand of taxi driver brother
Derive service, and appropriate collection information is taken.For example, it is that taxi driver brother solves nearby catering information, public lavatory information, gas station's letter
The value-added services such as breath, guidance.
--- when customer volume enough scales, the network operator of the APP that calls a taxi can obtain the friendship in place city by model
Logical traffic information.Then traffic information just may be sold.
But, from the point of view of with regard to current practical situation, many value-added services all only stay in theory vision aspect, practical operation
Effect or feasibility, need further investigation and discuss.
3) by realizing business revenue in calling a taxi third-party advertisement of push on APP
This be call a taxi at present APP obtain business revenue main path.
The concrete mode of existing advertisement has following several：
--- represented in the form of advertisement bar in the lower end or upper end at the interface of the APP that calls a taxi.
--- passenger side is after the lower single operation to order of calling a taxi is successfully completed or driver side is after competition for orders success, calls a taxi
APP interfaces will show advertisement.
--- after the starting of acquisition user is with in-position information, push food and drink, the life kind business near relevant position
The advertisement of family.
The mode of above-mentioned first two advertisement pushing mode and traditional advertisement in internet web page and in mobile phone A PP
Identical, the third mode has incorporated the element of location Based service (abbreviation LBS).
But, above-mentioned all of advertisement pushing mode all suffers from a shortcoming：User is for this simple presentation type
Advertisement pushing is usually taken directly to be ignored the mode do not seen to face, or at a glance what deep print is not being left after advertisement
Just forget about quickly as in the case of；The user being only in a leisurely and carefree mood on a small quantity when just eyes take aim at advertisement interested meeting it is many
See or scrutinize.Also just because of this intrinsic shortcoming, generally, the advertisement that advertiser is given to such advertisement delivering is thrown
Send expense all than less expensive (not abundant enough in other words).
As it was previously stated, in current and expected future, the country APP network operator that calls a taxi realizes that profit or expected realization are full of
The most important approach that profit is relied on is in calling a taxi third-party advertisement of push on APP.So, we go with regard to necessary consideration
A kind of more effective advertisement pushing mode is designed so that strengthened in the advertisement pushing effect of user side, so as to further make
Obtain advertiser to be ready to pay abundanter advertisement delivering expense, it is final so that the network operator of the APP that calls a taxi is obtained in that higher profit.
The content of the invention
The purpose of the present invention is exactly the defect in order to overcome above-mentioned prior art to exist and provides a kind of for taxi-hailing software
Advertisement placement method.
The purpose of the present invention can be achieved through the following technical solutions：
A kind of advertisement placement method for taxi-hailing software, including：
S1：Receive by the sequence information of user's typing；
S2：Show the confirmation page that places an order comprising ad content, wherein, the confirmation page that places an order is included containing advertising message
Content blocks, and at least two can click on button, and all click on that at least one of button is upper to be presented and the advertisement
The checking information of information matches；
S3：When at least one button clicked on for presenting the checking information matched with the advertising message is clicked,
Complete to call a taxi the confirmation that places an order of order.
The advertising message is word, picture or picture and text.
The checking information is word, picture or picture and text.
The checking information is word.
It is all to click in button, the checking information matched with the advertising message is presented in only one.
In addition to the button clicked on of the checking information matched with the advertising message is presented, residue can be clicked on button and be in
It is existing with the unmatched checking information of the advertising message.
When continuous first set point number, user click be not presented the checking information that matches with the advertising message can point
Advertising message and all checking informations clicked in button after hitting button, in refreshing content block.
Compared with prior art, the present invention has advantages below：
1) advertisement is thrown in the confirmation page that will place an order, compared to existing advertisement presentation mode, operation of the user to the APP that calls a taxi
Not increased, be still click on a button, extra operating burden can't be constituted to the operation of user, simultaneously because
Passenger must reading advertisements content can complete it is final place an order, improve the probability that advertisement is read, and then improve wide
The input effect of announcement.
2) advertising message is word, picture or picture and text, and the design of diversification is conducive to liberating the creation of advertisement designer
Power, makes the advertisement more liked by user.
3) when checking information is defined to into word, the primary and secondary level for forming content in the confirmation page that places an order is distinguished, attractive in appearance
Meanwhile, the attention for being easy to user is concentrated, and then reduces the time for making correct judgement.
4) in addition to the part of the checking information matched with the advertising message is presented, residue can be clicked on button and presented
With the unmatched checking information of the advertising message, these unmatched checking informations can be open to second as advertisement
Even the 3rd advertiser, further increases business revenue.
5) flush mechanism is provided with, and then supervises user's reading advertisements content, it is ensured that the effect of advertisement putting.
Description of the drawings
Fig. 1 is the knot key step schematic flow sheet of the present invention；
Fig. 2 is the schematic diagram of confirmation page of placing an order.
Specific embodiment
Below in conjunction with the accompanying drawings the present invention is described in detail with specific embodiment.The present embodiment is with technical solution of the present invention
Premised on implemented, give detailed embodiment and specific operating process, but protection scope of the present invention is not limited to
Following embodiments.
The application proposes to provide a kind of more effectively wide in the mobile client used by passenger side user of the APP that calls a taxi
Accuse push mode.When passenger side user is after the typing to the information of calling a taxi (including voice or character input modes typing) is completed,
Implementing is needing to click on client end interface of the determination to complete lower single operation, the advertisement pushing of the following enhancing effect of advertising of design
Mode：
A kind of advertisement placement method for taxi-hailing software, as shown in figure 1, including：
S1：Receive by the sequence information of user's typing；
S2：Show the confirmation page that places an order comprising ad content, wherein, the confirmation page that places an order is included containing in advertising message
Hold block, and at least two can click on button, and all click on upper presentation of at least one of button and match with advertising message
Checking information；
S3：When at least one button clicked on for presenting the checking information matched with advertising message is clicked, complete
Call a taxi the confirmation that places an order of order.
Advertising message is word, picture or picture and text, and checking information is word, picture or picture and text, but wherein checking information is excellent
Elect word as.
It is all to click in button, the checking information matched with advertising message is presented in only one.And except presenting
Outside the button clicked on of the checking information matched with advertising message, residue can be clicked on to be presented on button and mismatched with advertising message
Checking information.Preferably, be from the unmatched checking information of advertising message it is different with the advertising message in the content blocks,
Another advertising message issued by other advertisers.
When continuous first set point number, user click do not present the checking information that matches with advertising message click on by
Advertising message and all checking informations clicked in button after button, in refreshing content block.
On client end interface, advertising message is described in the way of word or word are with reference to picture；Simultaneously in client circle
Arrange on face it is multiple click on button, different checking informations are presented on each button, these checking informations preferably adopt word
Content-form, wherein it is preferred that on only one of which button present word content expression be and the advertising message phase in content blocks
The correct and key message matched somebody with somebody, when passenger side user correctly selects and click on this that button can be clicked on, the APP that calls a taxi will be presented
New client end interface simultaneously points out single operation success under user on new client end interface.
The operation of confirming button that is simple compared to existing click one, not there is visual content to present, passenger
Operation of the square user to the APP that calls a taxi not increased, and still be click on a button；New change is：Clicked on now
It is a button that there is visual content to present.
If passenger side user clicks the button that wrong advertising message is presented, the APP that calls a taxi asks user by information is ejected
Re-start the selection and click of button.If passenger side user set point number is m time (by the APP network operator that calls a taxi taken the circumstances into consideration to set by the value of m
Fixed, such as m=3) button that have selected mistake clicked on, showing advertisements content and multiple client end interfaces for clicking on button
Will be refreshed, to provide new ad content and corresponding multiple buttons clicked on presented with visual content.
The new advertisement pushing mode with enhancing effect of advertising and the advertisement being presently using that the application is proposed
Push mode can be used simultaneously, not mutual exclusion.For example, passenger side is after the lower single operation to order of calling a taxi is successfully completed,
Some ad contents can be entered according to existing mode in the same old way on the successful client end interface of single operation under prompt passengers side user
The display of the simple presentation type of row.
The enforcement of the scheme that the application is proposed can have following different pattern to be selected for the APP network operator that calls a taxi：
The program can be implemented to the operation that places an order of calling a taxi every time of each passenger side user；
Randomly the program can be implemented in certain operation for placing an order of calling a taxi of certain passenger side user.For in the party
The passenger side user that lower single operation is completed under the enforcement of case gives appropriate reward on total mark；
On the basis of random enforcement pattern, the behavior of the passenger side user of the APP that accordingly calls a taxi is used each registration
Long-time statistical is carried out, then random enforcement pattern is carried out based on the enforcement schema evolution of user behavior.
Specifically statistics is：In the measurement period at current time, in each passenger side user using accordingly calling a taxi
APP is carried out in the total degree of order placement information typing, causes the final confirmation operation that places an order to fail because of the enforcement of the program
Into number of times shared by ratio.
For the ratio obtained by described statistics, more than or equal to n, (value of n is set as one sees fit and is adjusted by the APP network operator that calls a taxi
It is whole) passenger side user, the enforcement that the program is not subsequently carried out to it can be selected；It is little for the ratio obtained by described statistics
In or equal to the passenger side user of k (value of k is set as one sees fit and adjusted by the APP network operator that calls a taxi), can select follow-up total to its
It is the enforcement for carrying out the program；For the ratio obtained by described statistics is less than n but passenger side user more than k, can select
Subsequently it is continued to implement the program with random model.
Fig. 2 is illustrated after enforcement the application suggests plans, showing advertisements content and accordingly multiple with visual content
The client end interface of the button clicked on for presenting, advertising message 101 can be fixed on one to be had in the content blocks of frame, and is in
The button clicked on 102 of the checking information for now matching with advertising message 101 and presentation checking letter unmatched with advertising message 101
The button clicked on 103 of breath is respectively positioned on bottom of screen.So convenient operation, certain advertising message 101 can be fixed on one
In the content blocks of Rimless, or as the background of screen.
After the new advertisement pushing mode with enhancing effect of advertising that the application is proposed is implemented, it is obvious that phase
Than in the advertisement pushing of existing simple presentation type, will be enhanced in the advertisement pushing effect of user side.Therefore, further
Ground, advertiser will be ready to pay abundanter advertisement delivering expense, and the network operator of the final APP that causes to call a taxi is obtained in that higher
Profit.
Claims (7)
1. a kind of advertisement placement method for taxi-hailing software, it is characterised in that include：
S1：Receive by the sequence information of user's typing；
S2：Show the confirmation page that places an order comprising ad content, wherein, the confirmation page that places an order is included containing in advertising message
Hold block, and at least two can click on button, and all at least one of buttons of clicking on above are presented and the advertising message
The checking information of matching；
S3：When at least one button clicked on for presenting the checking information matched with the advertising message is clicked, complete
Call a taxi the confirmation that places an order of order.
2. a kind of advertisement placement method for taxi-hailing software according to claim 1, it is characterised in that the advertisement letter
Cease for word, picture or picture and text.
3. a kind of advertisement placement method for taxi-hailing software according to claim 1, it is characterised in that the checking letter
Cease for word, picture or picture and text.
4. a kind of advertisement placement method for taxi-hailing software according to claim 3, it is characterised in that the checking letter
Cease for word.
5. a kind of advertisement placement method for taxi-hailing software according to claim 1, it is characterised in that all to click on
In button, the checking information matched with the advertising message is presented in only one.
6. according to arbitrary described a kind of advertisement placement method for taxi-hailing software in claim 1, it is characterised in that except being in
Outside the button clicked on of the existing checking information matched with the advertising message, residue can click on present on button it is wide with described
The unmatched checking information of announcement information.
7. according to arbitrary described a kind of advertisement placement method for taxi-hailing software in claim 1-6, it is characterised in that when
Continuous first set point number, user is clicked after the button clicked on that the checking information matched with the advertising message is not presented,
Advertising message and all checking informations clicked in button in refreshing content block.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611067311.5A CN106682935A (en) | 2016-11-28 | 2016-11-28 | Advertisement putting method used for car-hailing software |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611067311.5A CN106682935A (en) | 2016-11-28 | 2016-11-28 | Advertisement putting method used for car-hailing software |
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| CN106682935A true CN106682935A (en) | 2017-05-17 |
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ID=58866030
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611067311.5A Pending CN106682935A (en) | 2016-11-28 | 2016-11-28 | Advertisement putting method used for car-hailing software |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107249040A (en) * | 2017-07-14 | 2017-10-13 | 杨克宁 | Verify device, storage medium, using and system |
| CN107341696A (en) * | 2017-07-14 | 2017-11-10 | 杨克宁 | It is a kind of using taxi or the net about advertisement management method of car commuter service, storage medium, server and system |
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| CN102841996A (en) * | 2012-06-29 | 2012-12-26 | 宋超 | Clicking type verification picture and clicking type verification method |
| CN104216990A (en) * | 2014-09-09 | 2014-12-17 | 科大讯飞股份有限公司 | Method and system for playing video advertisement |
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| CN102004998A (en) * | 2010-12-03 | 2011-04-06 | 朱平 | System and method for realizing advertising based on computer identifying code carrier |
| CN102663609A (en) * | 2012-02-06 | 2012-09-12 | 青岛印象派信息技术有限公司 | Method and system for improving advertisement memory rate |
| CN102841996A (en) * | 2012-06-29 | 2012-12-26 | 宋超 | Clicking type verification picture and clicking type verification method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107249040A (en) * | 2017-07-14 | 2017-10-13 | 杨克宁 | Verify device, storage medium, using and system |
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