CN107358469A - It is a kind of to utilize aerial or water passenger-traffic service advertisement management method, storage medium, server and system - Google Patents
It is a kind of to utilize aerial or water passenger-traffic service advertisement management method, storage medium, server and system Download PDFInfo
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- CN107358469A CN107358469A CN201710573048.5A CN201710573048A CN107358469A CN 107358469 A CN107358469 A CN 107358469A CN 201710573048 A CN201710573048 A CN 201710573048A CN 107358469 A CN107358469 A CN 107358469A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of using aerial or water passenger-traffic service advertisement management method, including：Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；To passenger's advertisement information, after providing commuter service to passenger so as to aerial or water passenger-traffic ISP, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertising channel information is associated with commuter service and is obtained in commuter service；Obtain the interaction and complete information, and send and reward to passenger.Incentive mechanism of this method based on advertising channel information, can expand the channel of advertisement promotion, and improve the efficiency of advertizing.Present invention also offers the storage medium corresponding with this method, server and system.
Description
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of advertisement management method, storage medium, server and it is
System.
Background technology
Traditional advertisement promotion channel mainly includes TV, newspaper, website, the electronic display of setting in public places
Deng.These ways of promotion mainly pay certain ad distribution to distributor from advertiser or advertising company and taken, distributor's
Media platform promulgating advertisement, to show consumer.One of subject matter of this advertisement promotion mode is can not to determine extensively
Accuse whether information is effectively communicated to consumer.For example, may play many advertisements in TV programme, consumer is watching
After complete program, notice may disperse, and can not pay attention to the content in advertisement.In another example in the media such as newspaper, portal website,
Many advertisements may be shown on the page, consumer is in order to take a glance at the newspaper, the main contents of portal website when, page can be ignored intentionally
Advertisement on face.Consumer can be seen as a kind of waste of advertising resource this ignoring in notice.
In addition, with the development of Internet technology, contemporary advertisement has been unsatisfactory for the one way propagation to consumer, and
Being desirable to can be with consumer interaction.With the development from media, mobile Internet transaction platform, many trade companies wish consumer
The platform of oneself can be paid close attention to by advertisement.For example, some personal and trade companies wish to incite somebody to action oneself by social software (such as wechat)
Oneself social software account is pushed to target consumer as a part for advertising message, and it is desirable that obtains its concern and subscribe to.
The also developer of some application programs or operator, it is desirable to one using oneself application program download link as advertising message
Divide and be pushed to user, and obtain effective download and customer flow.Traditional advertisement promotion channel is due to lacking interactivity, very
Difficulty meets above-mentioned advertizing demand.On the other hand, although such as wechat social networking application program has certain interactivity,
Still it is difficult to the notice for obtaining advertising objective audient, advertizing efficiency is reduced, in addition, the communication channel that efficiency is low
Waste data resource (such as data traffic).
The content of the invention
It is an object of the invention to provide it is a kind of using aerial or water passenger-traffic service advertisement management method, storage medium,
Server and system, at least solves subproblem present in correlation technique.
To achieve these goals, it is provided by the invention a kind of to utilize aerial or water passenger-traffic service advertising management
Method, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To aerial or water passenger-traffic service passenger's advertisement information, so that aerial or water passenger-traffic ISP will
After service is supplied to passenger, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Its
In, the advertising channel information is associated with aerial or water passenger-traffic service and is obtained in the commuter service；
Obtain the interaction and complete information, and send and reward to passenger.
Optional or preferably, before the advertisement information to passenger, methods described also includes：
Advertising message is associated with shipping enterprise's information belonging to aerial or water passenger-traffic ISP, to determine to be somebody's turn to do
Shipping enterprise is the distributor of the advertising message.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
Optional or preferably, the aerial or water passenger-traffic ISP is flight, passenger boat and/or the shipping belonging to it
Enterprise, information is completed in the interaction provided comprising advertising channel information to be included：
The proof information for taking flight or passenger boat is submitted, as advertising channel information, to be given birth to according to advertising channel information
Information is completed into interaction.
Optional or preferably, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and permit
Information is completed in breath generation interaction.
Optional or preferably, the proof information for taking flight or passenger boat is by inputting this flight or passenger boat bill
Relevant information is completed to submit.
Optional or preferably, the relevant information of this flight or passenger boat bill includes this flight numbering or passenger boat ship
Name/flight number number and/or personally identifiable information.
It is optional or preferably, it is described to take flight or the proof information of passenger boat is completed to submit or navigated by scanning by inputting
The graphic code comprising the proof information for taking flight or passenger boat in class/passenger boat bill or main cabin is completed to submit.
It is optional or preferably, the checking that the proof information for taking flight or passenger boat is received by inputting mobile terminal
Code is completed to submit.
It is optional or preferably, it is described to take flight or the proof information of passenger boat passes through the audio collection in social networking application program
Function is completed to submit.
Optional or preferably, the proof information for taking flight or passenger boat passes through terminal and carries out geo-location, confirms boat
Residing geographical position completes to submit when class/passenger boat or passenger real.
Optional or preferably, the proof information for taking flight or passenger boat is by passenger terminal and is arranged on flight/visitor
Checking device communication in ship main cabin or at airport/harbour, the identification information for obtaining checking device obtain, the checking device
The permit manner of breathing that identification information takes flight or passenger boat with this mutually maps.
Optional or preferably, mode communicate with the checking device is led to including WIFI communications, 4G network services, bluetooth
Letter, infrared communication and electronic tag communication.
Optional or preferably, the advertising channel information is submitted before passenger starts to interact with advertising message, so as to
Passenger pushes the advertising message associated with the advertising channel information.
Optional or preferably, the advertising channel information is submitted after the completion of passenger interacts with advertising message.
Optional or preferably, the aerial or water passenger-traffic ISP is the flight of shipping enterprise or the unit of passenger boat
Or crewman, the advertisement management method also include：Using it is described interaction complete information as advertiser, advertisement tissue, shipping enterprise,
In the air, in ISP waterborne and advertising management platform at least two parties distribution of interests foundation.
On the other hand, the present invention also provides a kind of storage medium, wherein the program that can be executed by processor is stored with, its
It is characterised by, described program can realize following steps when running：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, after goods is consigned into passenger so as to aerial or water passenger-traffic ISP, multiply
Visitor interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertising channel information with
Aerial or water passenger-traffic service is associated and obtains in the air or in water passenger-traffic service；
Obtain the interaction and complete information, and send and reward to passenger.
Optional or preferably, before the advertisement information to passenger, described program can also operationally be realized：
Advertising message is associated with shipping enterprise's information belonging to aerial or water passenger-traffic ISP, to determine to be somebody's turn to do
Shipping enterprise is the distributor of the advertising message.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
It is optional or preferably, the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
Optional or preferably, the aerial or water passenger-traffic ISP is shipping enterprise, and the offer includes advertisement
Information is completed in the interaction of channel information to be included：
The proof information for taking flight or passenger boat is submitted, as advertising channel information, to be given birth to according to advertising channel information
Information is completed into interaction.
Optional or preferably, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and permit
Information is completed in breath generation interaction.
Optional or preferably, the proof information for taking flight or passenger boat is by inputting this flight or passenger boat bill
Relevant information is completed to submit.
Optional or preferably, the relevant information of this flight or passenger boat bill includes this flight numbering or passenger boat ship
Name/flight number number and/or personally identifiable information.
It is optional or preferably, it is described to take flight or the proof information of passenger boat is completed to submit or navigated by scanning by inputting
The graphic code comprising the proof information for taking flight or passenger boat in class/passenger boat bill or main cabin is completed to submit.
It is optional or preferably, the checking that the proof information for taking flight or passenger boat is received by inputting mobile terminal
Code is completed to submit.
It is optional or preferably, it is described to take flight or the proof information of passenger boat passes through the audio collection in social networking application program
Function is completed to submit.
Optional or preferably, the proof information for taking flight or passenger boat passes through terminal and carries out geo-location, confirms boat
Residing geographical position completes to submit when class/passenger boat or passenger real.
Optional or preferably, the proof information for taking flight or passenger boat is by passenger terminal and is arranged on flight/visitor
Checking device communication in ship main cabin or at airport/harbour, the identification information for obtaining checking device obtain, the checking device
The permit manner of breathing that identification information takes flight or passenger boat with this mutually maps.
Optional or preferably, mode communicate with the checking device is led to including WIFI communications, 4G network services, bluetooth
Letter, infrared communication and electronic tag communication.
Optional or preferably, the advertising channel information is submitted before passenger starts to interact with advertising message, so as to
Passenger pushes the advertising message associated with the advertising channel information.
Optional or preferably, the advertising channel information is submitted after the completion of passenger interacts with advertising message.
Optional or preferably, the aerial or water passenger-traffic ISP is the flight of shipping enterprise or the unit of passenger boat
Or crewman, described program can also operationally be realized：The interaction is completed into information as advertiser, advertisement tissue, shipping
The foundation of at least two parties distribution of interests in enterprise, aerial or water passenger-traffic ISP and advertising management platform.
On the other hand, the present invention also provides a kind of server, including any described storage mediums of claim 17-32 with
And the processor of described program in the storage medium can be performed.
On the other hand, the present invention also provides a kind of Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, for sending the advertising message of request issue；
Passenger terminal, for receiving advertising message, interacted with advertising message, and the interaction for including advertising channel information is provided
Complete information；Wherein, the advertising channel information is associated with aerial or water passenger-traffic service and in the air or water passenger-traffic clothes
Obtained in business；
Advertisement management server, for passenger's advertisement information, and obtain the interaction and complete information, and to multiplying
Visitor sends reward.
Advertisement management method, storage medium, server and system provided in an embodiment of the present invention, it is by taxi net about car
Commuter service industry is organically combined with advertising sector, encourages passenger actively to be interacted with advertising message, and pass through advertising channel
Information feeds back interaction results to service server, to be rewarded.In this course, on the one hand, the communication channel of advertisement leads to
Cross logistics channel to be extended, on the other hand, also include the incentive mechanism based on advertising channel information in method, passenger is (i.e.
Commercial audience) actively it can be interacted under excitation with advertisement, improve the validity and propagation efficiency of advertisement information propagation.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding the embodiment of the present invention, forms one of the application
Point, schematic description and description of the invention, which is used to explain, invents, and does not form inappropriate limitation of the present invention.In accompanying drawing
In：
Fig. 1 is that advertisement management method provided in an embodiment of the present invention can be realized in system architecture diagram therein；
Fig. 2 is the flow chart of advertisement management method provided in an embodiment of the present invention；
Fig. 3 is the interaction diagrams of advertisement management method provided in an embodiment of the present invention；
Fig. 4 is the structured flowchart of server provided in an embodiment of the present invention.
Embodiment
Some illustrative embodiments shown in below with reference to the accompanying drawings come describe the present invention principle and spirit.Should
Understand, describe these embodiments just for the sake of better understood when those skilled in the art and then realize the present invention,
And the scope not limiting the invention in any way.
Fig. 1 be a diagram that embodiments of the invention can be realized in the figure of system 100 therein.The system 100 includes terminal
102A to 102H, these terminals 102A to 102H are communicated each via network with service server 104.The network can wrap
Include the large computer network for connecting any number of mobile terminal, fixed terminal and service server 104, such as LAN
(LAN), wide area network (WAN), internet, cellular network or its combination.The service server 104 includes one or more calculate
Equipment 110 and one or more machine-readable storage mediums or database 112.It will be appreciated by those skilled in the art that the industry
Business server 104 can both represent the individual server of such as computer server, can also represent and work together to perform work(
Multiple servers (such as Cloud Server hadoop) of energy.
Specific case used herein is elaborated to inventive concept, and the explanation of above example is only intended to
Help to understand core concept of the invention.It should be pointed out that for those skilled in the art, this is not being departed from
On the premise of inventive concept, any obvious modification, equivalent substitution or other improvement for being made, the present invention should be included in
Protection domain within.
In the system 100, terminal 102A and 102B are the mobile terminal that passenger uses.102C and 102D is respectively advertisement
The mobile terminal and fixed terminal of instigator, 102E and 102F are respectively the mobile terminal and fixed terminal that advertisement tissue uses.
102G and 102H is respectively the mobile terminal that flight/passenger boat of shipping enterprise uses.These terminals are logical with service server 104
After letter, it is possible to achieve the transmission of advertising message.For example, advertiser and advertisement tissue terminal access clothes by Web or application program
It is engaged in after device, the advertising message that can be issued with upload request.Service server 104 after advertising message is obtained, according to advertiser and
The selection of advertisement tissue is associated (alternatively step) with shipping enterprise information by advertising message, and using the shipping enterprise as wide
Accuse the distributor of push.Service server 104 and then the mobile terminal for using transmitting advertisement information to passenger, passenger is in movement
It can be interacted in terminal with advertising message, and after flight/passenger boat is taken, there is provided advertising channel information has been interacted with generating
Into information, service server 104 is sent to again, and service server 104 confirms advertisement after getting the interaction and completing information
Information has timely and effectively passed to passenger (i.e. the audient of advertisement), pushes and rewards to passenger terminal.
It will be appreciated by those skilled in the art that mobile terminal 102A to 102H can each include any kind of movement eventually
End, such as handheld computer, personal digital assistant (PDA), cell phone, network home appliance, smart phone, enhanced general point
At group wireless traffic (EGPRS) mobile phone, media player, navigation equipment or these data processing equipments or other data
Manage any two in equipment or multiple combinations.It should also be appreciated by one skilled in the art that system 100 is merely illustrative mesh
, it is not intended that limit the scope of embodiment of the disclosure.In some cases, some components can increase according to specific need
Add and either reduce or be replaced.For example, flight/passenger boat terminal is just dispensed component.
Fig. 2 is the flow chart for being used to handle the method 200 of advertising message in accordance with an embodiment of the present disclosure.Art technology
Personnel should be appreciated that this method 200 can be performed by the service server 104 with reference to shown in figure 1.For convenience of description, hereafter
System 100 with reference to shown in figure 1 is described into this method 200.
After the beginning of method 200, in step S202, the advertisement for obtaining advertiser and/or the issue of advertisement organizing-request is believed
Breath.
According to an embodiment of the invention, the content of advertising message can include word, picture, video, picture and word
With reference to and link.Link enables to user to be linked to other servers or interface after click to realize that user believes with advertisement
Further interaction (each embodiment narration of following article) between breath.
Advertiser alleged by the embodiment of the present invention refers to promote the sale of goods or providing service, voluntarily under normal conditions
Either legal person, other economic organizations or the individual of through committing others' design, making and/or releasing advertisements.Such as fast-moving consumer goods
Manufacturer, the provider of food and beverage sevice, mobile Internet electric business etc..
Advertisement tissue alleged by the embodiment of the present invention refers to being engaged under normal conditions advertisement agency and advertisement operation
Commercial service tissue.Advertisement tissue generally receives the commission of advertiser, for advertiser complete the processing of advertising message, issue,
The work such as management.
It is further understood that being, advertiser may not necessarily entrust advertisement tissue to issue its advertisement, therefore ad distribution is asked
It can be initiated, can also be initiated by the advertisement tissue accepted commission by advertiser.
Then, this method 200 proceeds to step S204, and advertising message is associated with shipping enterprise information, so that determine should
Shipping enterprise is the distributor of the advertising message.
According to an embodiment of the invention, advertiser or advertisement tissue first can sign an agreement with shipping enterprise, and specified its is
Distributor, and it is to service server transmission that advertising message is associated with the shipping enterprise specified in access service server
Instruction.In addition, the advertising message for asking issue first can also be uploaded to service server, Ran Houxuan by advertiser or advertisement tissue
Shipping enterprise is selected, now needs the corresponding right of transaction performance and justice issued in advance on service server according to shipping enterprise
Business.In certain embodiments, advertiser and advertisement tissue can not also actively specify shipping enterprise, and by service server according to
Predetermined rule is allocated or is randomly assigned.
Each embodiment of following article will describe in detail, and shipping enterprise refers to shipping as the distributor of advertising message
Enterprise can provide advertising channel information, when passenger is complete with advertising message when providing the delivery service of goods to the passenger of goods
After into interaction (each embodiment narration of following article), advertising channel information can be provided to generate interaction completion information and be sent to business
Server, then obtain the reward that service server issues.So, shipping enterprise passes through in the communication process of advertising message
The incentive action that effective transmission of this key element of advertising channel information to advertising message is played, serve promotion for communication channel and make
With, thus be considered the distributor of advertising message and distribution of acquiring an advantage.
It will be apparent to a skilled person that step S204 it is not necessary to (therefore in fig. 2 with dotted line frame table
Show) because under some Business agreement, advertiser and advertisement tissue can not specify specific shipping enterprise, still can be by extensively
Accuse and audient is effectively passed to by logistics channel.According to an embodiment of the invention, for example, an advertiser X is wanted in business service
Its product Y is promoted on device, operator that can be only with service server signs an agreement, on service server also not with specifically
One Jia Huojijia shipping enterprises associate, i.e., acquiescence allows by arbitrary channel promotion.The operator of service server can be again
Signed an agreement with shipping enterprise, as long as by the commuter service that the enterprise provides by product Y advertisement pushing to audient (i.e. audient
Have input the advertising channel information associated with the shipping enterprise), then the shipping enterprise and commuter service supplier can just obtain
Interests are obtained to be divided into.Or in further embodiments, the canal that the advertising channel information that passenger inputs can also specify with advertiser
Road mismatches, and now, acquire an advantage is divided into actual channels business (non-designated distributor).Certainly, it is divided into interests relevant
Other element can arrange in the protocol.
Then, method 200 proceeds to step S206, to passenger's advertisement information, is consigned to goods with shipping enterprise
After passenger, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information.Wherein, the advertisement
Channel information obtains in commuter service.
According to an embodiment of the invention, service server can be whole to passenger by transmitting advertisement information in several ways
End.So that passenger terminal is smart mobile phone as an example, service server can pass through the APP in mobile phone, wechat public number, net
Advertising message is sent to passenger by the modes such as page.
Aerial or water passenger-traffic service platform (refers to passenger in specified period boarding/go on board) after starting to receive passenger,
Passenger can get advertising channel information during being serviced, with (each embodiment of following article when acquisition request is rewarded
Narration) it is supplied to service server.When commuter service supplier is flight/passenger boat of shipping enterprise, advertising channel packet
Include the proof information for taking flight or passenger boat.In addition, according to an embodiment of the invention, the proof information for taking flight or passenger boat can
Can also be considered as that one kind contains to be a string of character numbers comprising flight number information and passenger boat name of vessel/flight number information
There are the graphic code of flight number information and passenger boat name of vessel/flight number information, such as Quick Response Code.It should be appreciated that the present invention's takes boat
The purpose of proof information of class or passenger boat is to prove passenger, that is, the user for getting reward is truly to have received flight and passenger boat
The people of service, therefore the proof information can include the information of the diversified forms relevant with commuter service, and personal identification
Authentication information, wherein, the authentication information of personal identification not only identification card number, it can also be what other were associated with real-name authentication
The cell-phone number of information, such as user.
According to an embodiment of the invention, the way of submission of advertising channel information includes：Input this flight numbering or visitor
Ship name of vessel/flight number number and personally identifiable information.Input mode includes but is not limited to touch-screen key entry, mechanical key is keyed in, voice
Identified after transmission flight numbering and passenger boat name of vessel/flight number number by voice conversion program etc..It can by scan bill or
Graphic code in flight/passenger boat main cabin, the Quick Response Code such as containing flight number information and passenger boat name of vessel/flight number information, also
Can in flight/passenger boat by audio collection function in social networking application software (such as in flight/passenger boat broadcast audio collection and
Identification), flight number information is bound by personally identifiable information in ticketing service application software and passenger boat name of vessel/flight number information is concurrent
The modes such as the function of sending obtain.Taking the proof information of flight or passenger boat can also include passing through user terminal global position system
User's geographical location information of acquisition, the information can further prove that user receives flight service in locality really,
Can improve proves the reliability and authenticity of information.It should be appreciated that in some positions and traveling shape of aircraft and steamer
May there is no satellite-signal under state, therefore can be automatic to obtain geographical position letter after detecting and being connected to satellite positioning network
Cease and submit, thus be avoided that user stares at mobile phone signal constantly, saved the time for obtaining and proving information.
The communication mode of passenger terminal and the checking device can be by airport/harbour or in flight/passenger boat
WIFI or by mobile communications networks such as 4G networks, and the checking device in flight/passenger boat can be with flight/passenger boat
Interior radio network unit is connected, when flight is in flight course or passenger boat is when during navigation, the nothing in flight/passenger boat
Line communication is mainly maintained by the radio network unit.It can also be by way of bluetooth or infrared communication, or passes through
The electronic labeling information stored in checking device scanning passenger terminal, and pass through the equipment certified Information.For example, electronics mark
Label can use NFC label, IC tag etc..For example, the memory cell in checking device contains Flight Information and time
Information, when user terminal communicates with checking device, read Flight Information and temporal information, such as 15：00 climbs up XX flights.So
Can forms a unique checking information, higher as advertising channel information use reliability.
According to an embodiment of the invention, passenger can be following mode with interacting for advertising message：
In a kind of mode, passenger enters advertising message by the link identification of advertising message in user terminal and shows boundary
Face, the content of browse advertisements information.For example, advertising message is word, picture and video, as long as passenger passes through a link clicks
After entering the displaying interface of word, picture and video, it is possible to browsing for the advertisement information contents for being considered as completing, that is, pass through
Actively the mode clicking on and browse completes interacts with advertising message.
In a further mode of operation, passenger is in user terminal browse advertisements information, and subscribes to the subscription provided in advertising message
Service.Unlike former interactive mode, in the manner, passenger's (i.e. commercial audience) interacts more with advertising message
Complexity, passenger need to subscribe to the subscription service provided in advertising message.For example, advertiser wishes that targeted customer can be with " concern "
Mode subscribe to a wechat public number of its issue, then provide the Quick Response Code of the wechat public number in advertising information
Or WeChat ID, after passenger identifies Quick Response Code input WeChat ID and completes concern operation, just realize and interacted with advertising message
The completion of action.
In a further mode of operation, passenger is in user terminal browse advertisements information, and the application recommended in downloads ad information
Program.For example, the developer of certain application program or operator need commercially to promote Mobile phone application program.The then exploitation
The word, pictorial information and download link of the application are contained in the advertising message that business or operator issue as advertiser.When
After passenger clicks on the download link and completes download, the completion with the advertising message interactive action is just realized.
In a further mode of operation, passenger is in user terminal browse advertisements information, and watches regarding of being provided in advertising message
The content of frequency information.Such as advertising message is short video data, passenger needs to enter the exhibition of video by a link clicks
After showing interface, short-sighted frequency is played, is achieved that the completion with the advertising message interactive action.
According to an embodiment of the invention, after passenger terminal is completed to interact with advertisement, generating and submitting interaction to complete letter
During breath, in addition to needing to submit advertising channel information, the proof information of interaction completion can also be submitted.For example, work as interactive operation
During to pay close attention to wechat public number, sectional drawing in public number list of passenger's needs in the wechat client of oneself, as permit
Breath is submitted together completes information to generate interaction.When interactive operation is downloads application program, passenger is needed in the movement of oneself
Interception contains the application program image target sectional drawing on terminal applies interface, is completed as proving that information is submitted together with generating interaction
Information.So, service server can more accurately confirm that advertising message is delivered effectively and give passenger's (i.e. commercial audience), improve
The propagation efficiency of advertising message, avoids the waste of data resource.
According to an embodiment of the invention, submit advertising channel information the step of can interacted with advertising message start before or
Completed after beginning.Advertising channel information is submitted before interaction starts, service server can preferentially push away according to advertising channel information
The advertising message of the shipping enterprise associated with the advertising channel information is sent, so that user is quickly found out and advertising channel matching
Advertising message, save on the whole the time for obtaining reward, on the other hand also preferably ensured ISP aerial, waterborne
Interests.Advertising channel information is submitted after interaction starts or completes, can to submit advertising channel information and interact
Into proving that information completes at same interface, equivalent to the number that is once interacted with service server is reduced, also in certain journey
Saved on degree the time, and reduced the data amount of calculation of service server.
Next, method 200 proceeds to step S208, obtain the interaction and complete information, and send and reward to passenger.
According to an embodiment of the invention, the reward sent to passenger includes but is not limited to electronic money, exchanges electronic money
Voucher, reward voucher, Internet resources (such as data traffic).Wherein, the voucher for exchanging electronic money for example can be wechat or
Alipay red packet, electronic money can be stored in passenger terminal in wechat account or be withdrawn deposit to Unionpay's system.In addition, make
Improved to be further, can also be organized to the occupant of flight/passenger boat and send reward.Of course, it is to be understood that be, flight/passenger boat
Occupant, which organizes the reward obtained, can be real-time (the same with passenger) or unify clearing after a certain time.
According to an embodiment of the invention, if aerial or water passenger-traffic ISP is occupant's group of flight/passenger boat, side
Method 200 also includes：Using it is described interaction complete information as advertiser, advertisement tissue, shipping enterprise, commuter service supplier and extensively
Accuse the foundation of at least two parties distribution of interests in management platform；
For example, in one embodiment, certain ad distribution expense is paid (with the side supplemented with money by advertiser or advertisement tissue
Formula or in the way of bar is paid in real time), arrange passenger traffic platform to provide commuter service by shipping enterprise, passenger completes advertising message
Interaction, obtain the reward of a part of electronic money, in addition advertising management platform (i.e. the operator of service server), shipping enterprise,
Occupant's group of flight/passenger boat can proportionally obtain a part of interests and be divided into.
Method 200 provided in an embodiment of the present invention, is to be organically combined logistic industry and advertising sector, encourages goods
Passenger actively interact with advertising message, and by advertising channel information to service server feedback interaction results, to be encouraged
Encourage.In this course, on the one hand, the communication channel of advertisement is extended by logistics channel, on the other hand, in method also
Comprising the incentive mechanism based on advertising channel information, passenger's (i.e. commercial audience) actively can interact under excitation with advertisement, be lifted
The validity and propagation efficiency of advertisement information propagation.
Fig. 3 is the interaction diagrams of the advertisement management method 300 provided according to embodiments of the present invention, the applied field of this method
Specifically, equally, this method can be equally implemented in the system 100 shown in Fig. 1 scape.Below, with reference to the system 100 of figure 1
To describe this method.
In step S302, advertiser and advertisement tissue have submitted request issuing advertisement information to service server.It is wherein wide
It is A, B to accuse master, advertising message A1, B1, and advertisement is organized as C, D, advertising message C1, D1.Concrete condition see the table below 1：
The advertising message list of table 1
| Publisher | Advertising message is numbered | Advertisement information contents |
| Advertiser A | A1 | The graph text information of product |
| Advertiser B | B1 | The introduction of cell phone application and download link |
| Advertisement tissue C | C1 | The introduction of wechat public number and link |
| Advertisement tissue D | D1 | The brief introduction of service of certain company |
Next, method 300 proceeds to step S304, in this step, at least part of advertising message and shipping are looked forward to
Industry information is associated, to specify the shipping enterprise shipping enterprise E, F, G tri-, to be specifically shown in as the distributor of the advertising message
Table 2 below.
The advertising message of table 2 and shipping enterprise's information association list
| Publisher | Advertising message is numbered | Shipping enterprise |
| Advertiser A | A1 | Shipping enterprise E |
| Advertiser B | B1 | Shipping enterprise F |
| Advertisement tissue C | C1 | Shipping enterprise G |
| Advertisement tissue D | D1 | Random |
It is noted that the not specified specific distributors of advertisement tissue D, that is, the shipping enterprise for giving tacit consent to random (Random) can be with
Promote the advertisement.
Next, method 300 proceeds to step S306, service server by transmitting advertisement information to passenger, according to this hair
Bright embodiment, passenger can be paid close attention to by the wechat platform of service server operation, browsed to extensively at the displaying interface of the platform
Accuse information list.
Now, as passenger, by aerial or water passenger-traffic service supplier, (the present embodiment is flight/passenger boat occupant
Group) service when, obtain advertising channel information.If passenger is when taking flight/passenger boat, the two dimension in the flight/passenger boat main cabin
The proof information for taking flight or passenger boat is contained in code (part for being considered as commuter service).
Next, method 300 proceeds to step S308, passenger interacts with advertising message on its mobile terminal, carried
Advertising channel information is handed over, completing information with generation interaction sends to service server.
According to an embodiment of the invention, passenger is in browse advertisements A1, it is only necessary to after the graph text information in reading advertisements A1
Complete interaction.In browse advertisements B1, it is necessary to download cell phone application therein, and when submitting interaction to complete information under submission
Carrying the sectional drawing completed proves.In browse advertisements C1, it is necessary to pay close attention to the wechat public number and submit the sectional drawing paid close attention to prove.
When submitting advertising channel information, the proof information for taking flight or passenger boat can be manually entered, can also scan ticket
According to or main cabin on Quick Response Code (i.e. on user terminal interface provide one scanning Quick Response Code interface).
It should be appreciated that it can be the void that prompt passengers can obtain reward to realize that the interface that information is submitted is completed in interaction
Intend button, such as " getting red packet ", so, complete to prove information (if need to when passenger inputs completion advertising channel information and interaction
If wanting), click on " getting red packet " and be considered as submission.
Following method 300 proceeds to step S310A, and service server is after receiving interaction and completing information, it is determined that extensively
Accuse information effectively to be passed on, send and reward to passenger.
According to an embodiment of the invention, the reward is wechat red packet, after passenger receives the red packet, can be withdrawn deposit to wechat money
Bag account, and then can also withdraw deposit to Unionpay's system account.
According to an embodiment of the invention, method 300 also proceeds to step S310B, i.e., another reward can also be sent to boat
The occupant of class/passenger boat organizes terminal, is divided into so that it obtains the interests of popularization advertising message acquisition in real time.
Finally, the interests of advertisement promotion can be in shipping enterprise, the operation of the occupant's group, service server of flight/passenger boat
Realize that interests are divided between business.An advertisement is issued as advertiser or advertising company pay 10 yuan, occupant's group of flight/passenger boat obtains
5 yuan of rewards are obtained, passenger obtains 2 yuan of rewards, and operator obtains 1 yuan of income, shipping enterprise's 2 yuan of incomes of acquisition.
On the other hand, the embodiment of the present invention additionally provides a kind of storage medium corresponding with the above method, the storage medium
The program that can be executed by processor is stored with, and the program is operationally, can realize following steps：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, after providing commuter service to passenger with flight/passenger boat, passenger hands over advertising message
Mutually, and information is completed in interaction of the offer comprising advertising channel information；Wherein, the advertising channel information is associated with commuter service
And obtained in commuter service；
Obtain the interaction and complete information, and send and reward to passenger.
According to embodiment disclosed by the invention, before the advertisement information to passenger, described program is operationally gone back
It can realize：
Advertising message is associated with shipping enterprise's information belonging to flight/passenger boat, to determine that the loglstics enterprise is wide as this
Accuse the distributor of information.
According to embodiment disclosed by the invention, the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
According to embodiment disclosed by the invention, the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
According to embodiment disclosed by the invention, the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
According to embodiment disclosed by the invention, the commuter service supplier is flight/passenger boat of shipping enterprise, described to carry
Completing information for the interaction comprising advertising channel information includes：
The proof information for taking flight or passenger boat is submitted, as advertising channel information, to be given birth to according to advertising channel information
Information is completed into interaction.
According to embodiment disclosed by the invention, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and permit
Information is completed in breath generation interaction.
According to embodiment disclosed by the invention, the proof information for taking flight or passenger boat by input this flight or
The relevant information of passenger boat bill is completed to submit.
The relevant information of this flight or passenger boat bill includes this flight numbering or passenger boat name of vessel/flight number number and/or individual
People's identity information.
According to embodiment disclosed by the invention, the proof information for taking flight or passenger boat is completed to submit or pass through by inputting
The graphic code comprising the proof information for taking flight or passenger boat in scanning flight/passenger boat bill or main cabin is completed to carry
Hand over.
According to embodiment disclosed by the invention, the proof information for taking flight or passenger boat is received by inputting mobile terminal
Identifying code complete submit.
According to embodiment disclosed by the invention, the proof information for taking flight or passenger boat passes through the sound in social networking application program
Frequency acquisition function is completed to submit.
The proof information for taking flight or passenger boat carries out geo-location by terminal, when confirming flight/passenger boat or passenger real
Complete to submit in residing geographical position.
The proof information of flight or passenger boat is taken by passenger terminal and is arranged in flight/passenger boat main cabin or airport/code
Checking device communication at head, the identification information for obtaining checking device obtain, and the identification information of the checking device is taken with this
The permit manner of breathing of flight or passenger boat mutually maps.
The mode of the checking device communication includes mobile network communication, WIFI communications, Bluetooth communication, infrared communication and electricity
Subtab communicates.
According to embodiment disclosed by the invention, the advertising channel information starts to be carried before interacting with advertising message in passenger
Hand over, to push the advertising message associated with the advertising channel information to passenger.
According to embodiment disclosed by the invention, the advertising channel information carries after the completion of passenger interacts with advertising message
Hand over.
According to embodiment disclosed by the invention, information is completed in the interaction provided comprising advertising channel information also to be included：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and permit
Information is completed in breath generation interaction.
According to embodiment disclosed by the invention, the commuter service supplier is flight/passenger boat occupant's group of shipping enterprise,
Described program can also operationally be realized：The interaction is completed into information as advertiser, advertisement tissue, shipping enterprise, boat
Class/passenger boat occupant organizes the foundation with least two parties distribution of interests in advertising management platform；
It should be understood that in the method that the program in above-mentioned storage medium is operationally realized, with method 200-300
Correlation step is corresponding, and its concrete implementation mode may be referred to described in method 200-300.
On the other hand, as shown in figure 4, the embodiment of the present invention, which additionally provides one kind, includes processor 401 and above-mentioned storage
The server 400 of medium 402, i.e. service server, the service server are to be used to make as the service server of system 100
With realizing the transmission of advertising message.
In summary, advertisement management method provided in an embodiment of the present invention, storage medium, server and system, it is by thing
Popular industry is organically combined with advertising sector, encourage passenger actively interacted with advertising message, and by advertising channel information to
Service server feeds back interaction results, to be rewarded.In this course, on the one hand, the communication channel of advertisement passes through logistics
Channel is extended, and on the other hand, in method also includes the incentive mechanism based on advertising channel information, passenger (i.e. advertisement by
It is many) actively it can be interacted under excitation with advertisement, improve the validity and propagation efficiency of advertisement information propagation.
The realization and all feature operations provided herein of the present invention with Fundamental Digital Circuit or can use computer
Software, firmware or hardware, including this specification and its structure disclosed in structural equivalents or one of those or it is more
Individual combination is realized.The realization of the disclosure can be implemented as one or more computer program products, i.e., computer-readable
One or more modules of the computer program instructions encoded on medium, these instructions are performed or used by data processing equipment
With the operation of control data processing unit.The computer-readable medium can be machine readable storage device, machine readable storage
Substrate, memory devices, the composition for influenceing machine readable transmitting signal or one or more combination.Term
" data processing equipment " covers all devices, equipment and the machine for processing data, including such as programmable processor, calculating
Machine or multiple processors or computer.In addition to hardware, the device can include creating for described computer program
The code of performing environment, such as form processor firmware, protocol stack, data base management system, operating system or therein one
The code of individual or multiple combination.
Computer program (also referred to as program, software, software application, script or code) can use any type of programming language
(including compiler language or interpretative code) is sayed to write, and computer program can be disposed with any form, including conduct
Stand-alone program either as module, part, subroutine or is adapted to other units used in a computing environment.Computer program
The file not necessarily corresponded in file system.Program, which can be stored in, keeps other programs or data (such as markup language
The one or more scripts stored in document) file part in, be stored in the single text for being exclusively used in described program
In part, either it is stored in multiple coordinated files and (such as stores the text of the part of one or more modules, subprogram or code
Part) in.Computer program can be deployed on a computer to perform, or at a website or is being distributed in
At multiple websites and pass through interconnection of telecommunication network multiple computers on perform.
Process described in the present invention and logic flow can be by one or more of the one or more computer programs of execution
Individual programmable processor performs with by operating input data and generating output come perform function.The process and logic flow
It can be performed by dedicated logic circuit, and device can also be embodied as the dedicated logic circuit, the dedicated logic circuit example
Such as it is FPGA (field programmable gate array) or ASIC (application specific integrated circuit).
Being suitably executed the processor of computer program includes for example general and both special microprocessors and any species
Digital computer any one or more processors.Generally, processor is from read-only storage or random access memory
Or the two receives instruction and data.The element of computer can include for the processor of execute instruction and refer to for storing
Order and one or more memory devices of data.Generally, computer will also include one or more mass memory units so as to
Data storage, or the computer are operationally coupled to be received from mass memory unit or transmit data to mass memory unit
Or the two, the mass memory unit is, for example, disk, magneto-optic disk or CD.However, computer need not be with such
Equipment.In addition, computer can be embedded in another equipment, another equipment is, for example, mobile phone, personal digital assistant
(PDA), Mobile audio player, global positioning system (GPS) receiver etc..It is adapted to storage computer program instructions and data
Computer-readable medium includes nonvolatile memory, medium and the memory devices of form of ownership, including for example：Semiconductor is deposited
Storage device, such as EPROM, EEPROM and flash memory device；Disk, such as built-in hard disk or removable disk；Magneto-optic disk；And CD ROM
With DVD-ROM disks.The processor and memory can be supplemented or are incorporated in the dedicated logic circuit with dedicated logic circuit.
Interacted to provide with user, realizing for the embodiment of the present invention can be with for user display information
Display device (such as CRT (cathode-ray tube) or LCD (liquid crystal display) monitor) and keyboard and pointing device (such as mouse
Mark or tracking ball, input can be provided to computer by its user) computer on realize.Other species can also be used
Equipment interacted to provide with user；For example, the feedback provided a user can be any type of sense feedback, such as regarding
Feel feedback, audio feedback or touch feedback；And the input from user can receive in any form, including the sense of hearing,
Voice or sense of touch.
Although the embodiment of the present invention includes some details, but these details should not be interpreted as to the present invention or wanted
The limitation of the scope of the content of protection is asked, but is appreciated that the description of the feature of the example implementation to the present invention.This hair
Some features in bright described in the situation being implemented separately can also be combined to provide with single realization.On the contrary, single
Each feature described in the situation of realization can also provide or in any suitable sub-portfolio in multiple realizations respectively
In provide.Although in addition, it can describe feature as in some combination to perform and even initially require so above
Protection, but one or more features from claimed combination can be removed from combination in some cases, and
Claimed combination can be related to the change of sub-portfolio or sub-portfolio.
Similarly, although describing operation according to particular order in the accompanying drawings, but this is understood not to require this
The operation of sample either performs or required that all illustrated operations are all held according to shown particular order according to sequential order
OK, to realize desired result.In some circumstances, multitask and parallel processing are probably favourable.It is in addition, described above
The separation of various system units in realization is understood not to require such separation in all realizations, and should
Understanding, described program element and system generally can integrate or be packaged into single software product multiple
Software product.
Therefore, specific implementation of the invention has been described, and other are realized in the range of following claims.Example
Such as, the action described in claim can perform in a different order, and these actions still can realize expectation
Result.A large amount of realize has been described.It will be appreciated, however, that can be in situation without departing from the spirit and scope of the present invention
Under make various modifications.It is, for example, possible to use each form of flow illustrated above, wherein step can be reordered,
Addition removes.Therefore, other are realized in scope of the claims.
Claims (34)
1. it is a kind of using aerial or water passenger-traffic service advertisement management method, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To aerial or water passenger-traffic service passenger's advertisement information, so that aerial or water passenger-traffic ISP will service
After being supplied to passenger, passenger interacts with advertising message, and provides the interaction comprising advertising channel information and complete information；Wherein, institute
It is associated with aerial or water passenger-traffic service and obtained in the commuter service to state advertising channel information；
Obtain the interaction and complete information, and send and reward to passenger.
2. advertisement management method according to claim 1, it is characterised in that it is described to passenger's advertisement information it
Before, methods described also includes：
Advertising message is associated with shipping enterprise's information belonging to aerial or water passenger-traffic ISP, to determine the shipping
Enterprise is the distributor of the advertising message.
3. advertisement management method according to claim 1, it is characterised in that the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information it is interior
Hold.
4. advertisement management method according to claim 1, it is characterised in that the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
5. advertisement management method according to claim 1, it is characterised in that the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
6. advertisement management method according to claim 1, it is characterised in that the aerial or water passenger-traffic ISP
For flight, passenger boat and/or the shipping enterprise belonging to it, information is completed in the interaction provided comprising advertising channel information to be included：
The proof information for taking flight or passenger boat is submitted, as advertising channel information, is handed over to be generated according to advertising channel information
Mutually complete information.
7. advertisement management method according to claim 6, it is characterised in that described that the friendship for including advertising channel information is provided
Mutually completing information also includes：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and proof information life
Information is completed into interaction.
8. the advertisement management method according to claim 6 or 7, it is characterised in that the proof for taking flight or passenger boat
Information is completed to submit by inputting the relevant information of this flight or passenger boat bill.
9. advertisement management method according to claim 8, it is characterised in that the correlation of this flight or passenger boat bill
Information includes this flight numbering or passenger boat name of vessel/flight number number and/or personally identifiable information.
10. the advertisement management method according to claim 6 or 7, it is characterised in that the proof for taking flight or passenger boat
Information is completed to submit or takes flight or passenger boat comprising described by scanning in flight/passenger boat bill or main cabin by inputting
Proof information graphic code complete submit.
11. the advertisement management method according to claim 6 or 7, it is characterised in that the proof for taking flight or passenger boat
Information is completed to submit by inputting the identifying code that mobile terminal receives.
12. the advertisement management method according to claim 6 or 7, it is characterised in that the proof for taking flight or passenger boat
Information also includes the user's geographical location information for carrying out geo-location by terminal and obtaining.
13. the advertisement management method according to claim 6 or 7, it is characterised in that the proof for taking flight or passenger boat
Information is communicated by passenger terminal with being arranged on the checking device in flight/passenger boat main cabin or at airport/harbour, obtains checking dress
The identification information put obtains, and the permit manner of breathing that the identification information for verifying device takes flight or passenger boat with this mutually maps.
14. advertisement management method according to claim 13, it is characterised in that the mode bag to be communicated with the checking device
Include mobile network communication, WIFI communications, 4G network services, Bluetooth communication, infrared communication and electronic tag communication.
15. advertisement management method according to claim 2, it is characterised in that the advertising channel information starts in passenger
It is submitted before being interacted with advertising message, to push the advertising message associated with the advertising channel information to passenger.
16. advertisement management method according to claim 1, it is characterised in that the advertising channel information is in passenger and extensively
Submitted after the completion of announcement information exchange.
17. advertisement management method according to claim 1, it is characterised in that the aerial or water passenger-traffic service provides
Person also includes for the flight of shipping enterprise or unit or the crewman of passenger boat, the advertisement management method：Letter is completed into the interaction
Breath is as at least two parties profit in advertiser, advertisement tissue, shipping enterprise, aerial, ISP waterborne and advertising management platform
The foundation of benefit distribution.
18. a kind of storage medium, wherein being stored with the program that can be executed by processor, it is characterised in that described program is run
When can realize following steps：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To passenger's advertisement information, after goods is consigned into passenger so as to aerial or water passenger-traffic ISP, Cheng Keyu
Advertising message interacts, and provides the interaction comprising advertising channel information and complete information；Wherein, the advertising channel information with it is aerial
Or water passenger-traffic service is associated and obtains in the air or in water passenger-traffic service；
Obtain the interaction and complete information, and send and reward to passenger.
19. storage medium according to claim 18, it is characterised in that before the advertisement information to passenger, institute
Stating program can also operationally realize：
Advertising message is associated with shipping enterprise's information belonging to aerial or water passenger-traffic ISP, to determine the shipping
Enterprise is the distributor of the advertising message.
20. storage medium according to claim 18, it is characterised in that the passenger interacted with advertising message including：
Passenger enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information it is interior
Hold.
21. storage medium according to claim 18, it is characterised in that the passenger interacted with advertising message including：
Passenger subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
22. storage medium according to claim 18, it is characterised in that the passenger interacted with advertising message including：
Passenger is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
23. storage medium according to claim 18, it is characterised in that described aerial or water passenger-traffic ISP is
Shipping enterprise, information is completed in the interaction provided comprising advertising channel information to be included：
The proof information for taking flight or passenger boat is submitted, as advertising channel information, is handed over to be generated according to advertising channel information
Mutually complete information.
24. storage medium according to claim 18, it is characterised in that described that the interaction for including advertising channel information is provided
Completing information also includes：
The proof information for submitting passenger to be interacted with advertising message completion, so as to according to the advertising channel information and proof information life
Information is completed into interaction.
25. the storage medium according to claim 23 or 24, it is characterised in that the permit for taking flight or passenger boat
Breath is completed to submit by inputting the relevant information of this flight or passenger boat bill.
26. storage medium according to claim 25, it is characterised in that the related letter of this flight or passenger boat bill
Breath includes this flight numbering or passenger boat name of vessel/flight number number and/or personally identifiable information.
27. the storage medium according to claim 23 or 24, it is characterised in that the permit for taking flight or passenger boat
Breath by input complete to submit or by scan in flight/passenger boat bill or main cabin comprising flight or the passenger boat taken
Prove that the graphic code of information is completed to submit.
28. the storage medium according to claim 23 or 24, it is characterised in that the permit for taking flight or passenger boat
Breath is completed to submit by inputting the identifying code that mobile terminal receives.
29. the storage medium according to claim 23 or 24, it is characterised in that the permit for taking flight or passenger boat
The audio collection function that breath passes through in social networking application program is completed to submit.
30. the storage medium according to claim 23 or 24, it is characterised in that the permit for taking flight or passenger boat
Breath carries out geo-location by terminal, confirms that residing geographical position completes to submit when flight/passenger boat or passenger real.
31. the storage medium according to claim 23 or 24, it is characterised in that the permit for taking flight or passenger boat
Breath is communicated by passenger terminal with being arranged on the checking device in flight/passenger boat main cabin or at airport/harbour, obtains checking device
Identification information obtain, the identification information of the checking device is taken the permit manner of breathing of flight or passenger boat with this and mutually mapped.
32. the storage medium according to claim 23 or 24, it is characterised in that the mode bag to be communicated with the checking device
Include WIFI communications, 4G network services, Bluetooth communication, infrared communication and electronic tag communication.
33. a kind of server, including any described storage mediums of claim 18-32 and can perform in the storage medium
The processor of described program.
A kind of 34. Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, for sending the advertising message of request issue；
Passenger terminal, for receiving advertising message, interacted with advertising message, and the interaction completion comprising advertising channel information is provided
Information；Wherein, the advertising channel information is associated with aerial or water passenger-traffic service and in the air or in water passenger-traffic service
Obtain；
Advertisement management server, for completing information to passenger's advertisement information, and the acquisition interaction, and sent out to passenger
Send reward.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573048.5A CN107358469A (en) | 2017-07-14 | 2017-07-14 | It is a kind of to utilize aerial or water passenger-traffic service advertisement management method, storage medium, server and system |
| PCT/CN2018/095510 WO2019011303A1 (en) | 2017-07-14 | 2018-07-12 | Advertising management method utilizing air or waterway passenger transport service, storage medium, server, and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573048.5A CN107358469A (en) | 2017-07-14 | 2017-07-14 | It is a kind of to utilize aerial or water passenger-traffic service advertisement management method, storage medium, server and system |
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| Publication Number | Publication Date |
|---|---|
| CN107358469A true CN107358469A (en) | 2017-11-17 |
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| CN201710573048.5A Pending CN107358469A (en) | 2017-07-14 | 2017-07-14 | It is a kind of to utilize aerial or water passenger-traffic service advertisement management method, storage medium, server and system |
Country Status (2)
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| CN (1) | CN107358469A (en) |
| WO (1) | WO2019011303A1 (en) |
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| WO2019011303A1 (en) * | 2017-07-14 | 2019-01-17 | 杨克宁 | Advertising management method utilizing air or waterway passenger transport service, storage medium, server, and system |
| WO2019011305A1 (en) * | 2017-07-14 | 2019-01-17 | 杨克宁 | Advertising management method utilizing railway passenger transport service, storage medium, server, and system |
| CN111210276A (en) * | 2020-01-08 | 2020-05-29 | 秒针信息技术有限公司 | Advertisement playing strategy adjusting method and device, electronic equipment and medium |
| CN113095877A (en) * | 2021-04-12 | 2021-07-09 | 飞友科技有限公司 | Advertisement putting method and system based on position information and travel information |
| EP3822903A3 (en) * | 2020-08-14 | 2021-10-20 | Beijing Baidu Netcom Science and Technology Co., Ltd. | Method and apparatus for pushing advertisement, electronic device, storage medium, and computer program product |
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| WO2018192503A1 (en) * | 2017-04-21 | 2018-10-25 | 杨克宁 | Advertising management method, storage medium, server, and system |
| WO2019011303A1 (en) * | 2017-07-14 | 2019-01-17 | 杨克宁 | Advertising management method utilizing air or waterway passenger transport service, storage medium, server, and system |
| WO2019011305A1 (en) * | 2017-07-14 | 2019-01-17 | 杨克宁 | Advertising management method utilizing railway passenger transport service, storage medium, server, and system |
| CN111210276A (en) * | 2020-01-08 | 2020-05-29 | 秒针信息技术有限公司 | Advertisement playing strategy adjusting method and device, electronic equipment and medium |
| CN111210276B (en) * | 2020-01-08 | 2023-12-08 | 秒针信息技术有限公司 | Advertisement playing strategy adjustment method and device, electronic equipment and medium |
| EP3822903A3 (en) * | 2020-08-14 | 2021-10-20 | Beijing Baidu Netcom Science and Technology Co., Ltd. | Method and apparatus for pushing advertisement, electronic device, storage medium, and computer program product |
| CN113095877A (en) * | 2021-04-12 | 2021-07-09 | 飞友科技有限公司 | Advertisement putting method and system based on position information and travel information |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2019011303A1 (en) | 2019-01-17 |
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