CN102929892A - Accurate information promoting system and method based on social network - Google Patents
Accurate information promoting system and method based on social network Download PDFInfo
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Abstract
The invention provides an accurate information promoting system and method based on a social network. The system comprises a product information and public opinion information receiving module, an information publishing and broadcasting module, a public opinion information search module, an information data analysis module, an information covering and guiding module and a management control module. By collecting product or public opinion information submitted by customers, the system intelligently analyzes and sets keywords; a web spider retrieves users matched with the keywords of the social network and accurately pushes the service information one by one, and the accurate matched user automatically broadcasts the specific information; and the system provides public sentiment early warning according to a set warning line and implements an information covering and public opinion guide function. The system uses an accurate search technique and extracts, analyzes, gathers and applies huge amounts of information data to accurately lock the potential buyer users according to the product or service needs of a merchant, and the accurate, high-efficiency and cheep promoting effect of the social network era is realized.
Description
Technical field
The invention belongs to Internet technical field, be specifically related to the social networks application technology, particularly the accurate extension system of a kind of information based on social networks and method.
Background technology
The internet is the platform that the information popularization service is provided for the user.At present, the mode of promotion message mainly contains three classes on the internet: based on the information popularization of search engine, online information promote, based on the information popularization of blog, there is respectively following obvious shortcoming in the three:
(1) based on the information popularization of search engine namely by client's webpage, allow the information content present.If the client wants to do information popularization at search engine, precondition is to set up own website, this just limited major part not the enterprise of built web-site in search engine popularization service of goods information.Numerous medium-sized and small enterprises also have huge information popularization demand, but in view of the cost that sets up a web site and annual website maintenance cost issues, and the complicacy of website maintenance, the enthusiasm that causes most of medium-sized and small enterprises to set up a web site is not high.Owing to not having the website, so that these medium-sized and small enterprises can not be promoted by the search of search engine the service of goods of enterprise.
(2) the online information popularization is at webpage a fixing position to be set, and constantly play promotion message according to certain setting rule every day.The content of this information popularization mode does not have distinctiveness, and the information that each audient is promoted is consistent.Do not consider individual difference and the interest preference of receiver, information pushing therefore often occurs to unwanted user, even produce unpredictable harassing and wrecking, cause the user to the dissatisfaction height of network information extension service.
(3) information popularization based on blog is by registered enterprise's blog account, issue the service of goods information of enterprise, but because the diary style character of blog, every piece of promotion message can not only be write tens word carelessnesses and finishes, therefore frequent some difficulty of release product information on services for enterprise.
Current, the whole world has entered for the second time Internet revolution period, i.e. the social networks epoch.Social networks greatly reduces transaction cost so that society is more open and transparent.Everybody sharing model of social networks (such as microblogging) fades away traditional search engine.A series of website is based upon on the microblogging.Microblogging allows everyone become media, becomes the broadcasting station.Allow everyone become more influential people, affect viewpoint and the consumption habit of its bean vermicelli, what allow is better, has accelerated the process of the survival of the fittest.
The advantage of microblogging is that literal is brief, and more than 100 number of words just can briefly in time be issued corporate culture or last word information, and the various companies such as corporate activity are dynamic, and interactive strong.Several media platforms at head carry out information popularization, just can cover the target audience of a large portion.Sina's microblogging that for example Present Domestic is the warmmest and Tengxun's microblogging can provide the enterprise account registration, the service of goods information of issue enterprise.Set up account to become enterprise and organize the most frequently used way of promotion at microblogging.
Summary of the invention
The object of the present invention is to provide the accurate extension system of a kind of information based on social networks and method, use the characteristic of social networks, for enterprise provides accurately information input, the input target that allows information set by enterprise arrives the audient user of solution space in the suitable time, actual effect is the information popularization function accurately.
Technical scheme of the present invention is as follows:
The accurate extension system of a kind of information based on social networks, this system comprises:
Information receiving module: receive the autonomous popularization service of goods information data of setting of businessman by the internet, analyze setting label and search key, stored data base; Described information receiving module comprises trade company's Registering modules and distribution effect tracing module; Trade company's Registering modules provides trade company's auto registration function, and the distribution effect tracing module offers trade company with distributing data polymerization crawl by showing after the issuing time information filtering;
Module is relayed in issue: according to the information analysis data that receive, precisely mate potential purchase user, the intelligent display promotion message is independently issued relay to the exclusive page of potential user by social networks open platform interface, presses the revenue outturn of effect account by the formula logic realization; Described issue is relayed module and is comprised popularization user registration module, social account binding module and the task of popularization display module; Promote user registration module user's auto registration function is provided, social account binding module provides social account binding function, popularization task display module is realized the attribute polymerizations such as age of user, sex, area, hobby label coupling extension service information is paid close attention to promotion message by accurate demand locating and displaying;
Public sentiment search module: comprise merchant information release module, webcrawler module, polymerization analysis module, issue account setting module and information issuing module; The merchant information release module receives popularization or the public feelings information that trade company provides, the keyword that intelligent retrieval is relevant; Webcrawler module is passed through social networks crawler capturing related information, according to keyword cluster analysis and filtration mass data; The polymerization analysis module is by simulating artificial intelligence, and relatively aggregated data is looked for related information issue user and precisely locked potential interest user; Issue account setting module provides artificial selection to operate to set and changed information issue outlet account; The function that information issuing module provides the access of social networks open platform interface and information to issue at social networks;
Data analysis module: the anonymous management of social networks account and information trace function are provided, provide simultaneously that the analyses of bean vermicelli and microblogging data drawing list, much-talked-about topic forwarding data are analyzed, regularly microblogging issue, regularly transmit comment, the pet name is inquired about microblogging, information search function;
Information overlay module: comprise automatic subscriber generation module and user profile issue operational module; The automatic subscriber generation module is finished the registration of simulation human user; User profile issue operational module provides the Reality simulation operating user interface, and the artificial intelligence operation generates the user and finishes the appointed information function;
Management control module: comprise task management module and user management module; The task management module is used for management trade company and submits mission bit stream, invalid information audit to and set the inter-related task parameter information; User management module is used for the parameter of each module of initialization system and realizes user data query, management, delete function.
The present invention also provides a kind of accurate promotion method of the information based on social networks that adopts said system to realize, it comprises the steps:
1) collects popularization service of goods information or the public feelings information data that the user submits to by the internet;
2) label of intellectual analysis set information data and keyword;
3) according to the information analysis data, retrieval social networks keyword match user, precisely pushed information arrives potential user's the exclusive page one by one;
4) automatically relay customizing messages by accurate match user;
5) provide the public sentiment early warning by setting warning line;
6) implementation information covers and the public opinion guiding.
Useful technique effect of the present invention is:
(1) the present invention is based upon instantly and precisely promotes on the most popular microblogging open platform.By using accurate search technique and to extraction, analysis, polymerization, the application of magnanimity information data, can be precisely regional by the audient according to merchant product or demand for services, sex, age and personal interest, hobby and the content that releases news, lock as required potential buyer user, allow potential customers participate in using and promote merchant product and service, promotion effect is more accurate.
(2) the present invention can throw in for businessman provide accurately information, allows information arrive the audient user of solution space in the suitable time by the input target that businessman sets, and allows information at the microblogging vivid and interesting that becomes, and is noticeable.Platform also provides full and accurate Information Statistics function, and information data is Clear ﹠ Transparent, makes things convenient for businessman's understanding promotion effect, promoter to understand the income situation.
(3) adopting the cost of promotion message of the present invention is about 10% on the traditional search engines.And social networks has improved the efficient of propagating greatly, can directly render to information on each microblogging of social networks, can spread all over rapidly whole microblogging network to the information content, realizes efficient, the cheap promotion effect in new social networks epoch.
(4) the present invention has solved the characteristics that traditional public sentiment monitoring is difficult to adapt to the instant wide-scale distribution of social networks effectively, has guaranteed real-time and the accuracy of much-talked-about topic by the front guiding by technology and Computerized intelligent.
Description of drawings
Fig. 1 is system architecture schematic diagram of the present invention.
Fig. 2 is the process flow diagram of the inventive method.
Embodiment
Below in conjunction with accompanying drawing the specific embodiment of the present invention is described further.
Fig. 1 shows system architecture of the present invention.As shown in Figure 1, the present invention's the accurate extension system of the information based on social networks comprises: module, public sentiment search module, data analysis module, information overlay module and management control module are relayed in information receiving module, issue.Also has in addition database server.
Wherein, information receiving module receives the autonomous popularization service of goods information data of setting of businessman by the internet, analyzes and sets label and search key, is stored in the database server.Information receiving module comprises trade company's Registering modules and distribution effect tracing module.Trade company's Registering modules provides trade company's auto registration function.The distribution effect tracing module offers trade company with distributing data polymerization crawl by showing after the information filterings such as issuing time.
Module is relayed in issue, by receiving the precisely potential purchase user of coupling of information analysis data, the intelligent display promotion message is independently issued relay to the exclusive page of potential user by social networks open platform interface, presses the revenue outturn of effect account by the formula logic realization.Issue is relayed module and is comprised popularization user registration module, social account binding module and the task of popularization display module.Promote user registration module user's auto registration function is provided, social account binding module provides the account binding function of social network sites such as Tengxun, Sina.Popularization task display module is realized the attribute polymerizations such as age of user, sex, area, hobby label coupling extension service information is paid close attention to promotion message by accurate demand locating and displaying.
The public sentiment search module comprises merchant information release module, webcrawler module, polymerization analysis module, issue account setting module and information issuing module.The merchant information release module receives trade company popularization or public feelings information, intelligent retrieval associative key is provided.Webcrawler module is pressed the information issuing module keyword by social networks crawler capturing related information, cluster analysis and filtration mass data.The polymerization analysis module is by simulating artificial intelligence, and relatively aggregated data is looked for related information issue user and precisely locked potential interest user.Issue account setting module provides artificial selection to operate to set and changed information issue outlet account, avoids information issue account fault.The function that information issuing module provides the access of social networks open platform interface and information to issue at social networks.
Data analysis module, the anonymous management of social networks account and information trace function are provided, the functions such as the analysis of bean vermicelli and microblogging data drawing list, much-talked-about topic forwarding data are analyzed, regularly microblogging issue, regularly forwarding comment, pet name inquiry microblogging, information search are provided simultaneously.
The information overlay module comprises that automatic subscriber generates and user profile issue operational module.The automatic subscriber generation module is finished the registration of simulation human user.User profile issue operational module provides the Reality simulation operating user interface, and the artificial intelligence operation generates the user and finishes the appointed information function.
Management control module comprises task management module and user management module.The task management module is used for management trade company and submits mission bit stream to, carries out the invalid information audit, sets the inter-related task parameter information; User management module is used for the functions such as the parameter of each module of initialization system and user data query, management, deletion.
Fig. 2 shows flow process of the present invention.As shown in Figure 2, the present invention's the concrete steps based on the accurate promotion method of information of social networks are:
Step S1: collect popularization service of goods information or the public feelings information data that the user submits to by the internet.
Step S2: label and the keyword of intellectual analysis set information data.
Step S3: according to the information analysis data, retrieval social networks keyword match user, precisely pushed information arrives potential user's the exclusive page one by one.
Step S4: automatically relay customizing messages by accurate match user.
Step S5: provide the public sentiment early warning by setting warning line.
Step S6: implementation information covers and the public opinion guiding.
The present invention integrates the accurate extension service of social networks, the supervision of social networks public sentiment and media guidance.Relay module, information public sentiment search module, information data analysis module, information covering bootstrap module and management control module comprising product information and public feelings information receiver module, information issue.
Product or public feelings information that the present invention submits to by collecting the client, intellectual analysis is set keyword, web crawlers retrieval social networks keyword match user, by setting one by one accurate Push Service information of the amount of money, and automatically relay customizing messages by accurate match user, provide the public sentiment early warning by setting warning line, implementation information covers and the public opinion guiding function.
Above-described only is preferred implementation of the present invention, the invention is not restricted to above embodiment.Be appreciated that other improvement and variation that those skilled in the art directly derive or associate under the prerequisite that does not break away from basic conception of the present invention, all should think to be included within protection scope of the present invention.
Claims (2)
1. the accurate extension system of the information based on social networks is characterized in that, this system comprises:
Information receiving module: receive the autonomous popularization service of goods information data of setting of businessman by the internet, analyze setting label and search key, stored data base; Described information receiving module comprises trade company's Registering modules and distribution effect tracing module; Trade company's Registering modules provides trade company's auto registration function, and the distribution effect tracing module offers trade company with distributing data polymerization crawl by showing after the issuing time information filtering;
Module is relayed in issue: according to the information analysis data that receive, precisely mate potential purchase user, the intelligent display promotion message is independently issued relay to the exclusive page of potential user by social networks open platform interface, presses the revenue outturn of effect account by the formula logic realization; Described issue is relayed module and is comprised popularization user registration module, social account binding module and the task of popularization display module; Promote user registration module user's auto registration function is provided, social account binding module provides social account binding function, popularization task display module is realized the attribute polymerizations such as age of user, sex, area, hobby label coupling extension service information is paid close attention to promotion message by accurate demand locating and displaying;
Public sentiment search module: comprise merchant information release module, webcrawler module, polymerization analysis module, issue account setting module and information issuing module; The merchant information release module receives popularization or the public feelings information that trade company provides, the keyword that intelligent retrieval is relevant; Webcrawler module is passed through social networks crawler capturing related information, according to keyword cluster analysis and filtration mass data; The polymerization analysis module is by simulating artificial intelligence, and relatively aggregated data is looked for related information issue user and precisely locked potential interest user; Issue account setting module provides artificial selection to operate to set and changed information issue outlet account; The function that information issuing module provides the access of social networks open platform interface and information to issue at social networks;
Data analysis module: the anonymous management of social networks account and information trace function are provided, provide simultaneously that the analyses of bean vermicelli and microblogging data drawing list, much-talked-about topic forwarding data are analyzed, regularly microblogging issue, regularly transmit comment, the pet name is inquired about microblogging, information search function;
Information overlay module: comprise automatic subscriber generation module and user profile issue operational module; The automatic subscriber generation module is finished the registration of simulation human user; User profile issue operational module provides the Reality simulation operating user interface, and the artificial intelligence operation generates the user and finishes the appointed information function;
Management control module: comprise task management module and user management module; The task management module is used for management trade company and submits mission bit stream, invalid information audit to and set the inter-related task parameter information; User management module is used for the parameter of each module of initialization system and realizes user data query, management, delete function.
2. the accurate promotion method of the information based on social networks that adopts the described system of claim 1 to realize is characterized in that, comprises the steps:
1) collects popularization service of goods information or the public feelings information data that the user submits to by the internet;
2) label of intellectual analysis set information data and keyword;
3) according to the information analysis data, retrieval social networks keyword match user, precisely pushed information arrives potential user's the exclusive page one by one;
4) automatically relay customizing messages by accurate match user;
5) provide the public sentiment early warning by setting warning line;
6) implementation information covers and the public opinion guiding.
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