CN102411589A - Method and equipment for monitoring and managing keywords - Google Patents
Method and equipment for monitoring and managing keywords Download PDFInfo
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Abstract
The invention provides a method and equipment for monitoring and managing keywords, wherein the method comprises the following steps of: searching the keywords in a popularizing unit of a searching engine marketing system according to screening conditions; and mapping the keywords conforming to the screening conditions and the relevant information of the keywords to a monitoring folder. The method and the equipment have the advantages that merchants using the searching engine marketing system can conveniently and fast screen out the keywords distributed in different popularizing units in an account according to different requirements; the screened keywords can be virtually mapped to the monitoring folder set by the user, and great convenience is provided for users to meet the requirement of finding, monitoring and managing the keywords in the searching engine marketing system; and the monitoring folder is used for managing the keywords in different popularizing units, and zero influence on the original structure of the account in the searching engine marketing system and data relevant to the account structure can be realized.
Description
Technical field
The present invention relates to the information processing technology of search engine, relate in particular to the method and apparatus of a kind of monitoring and management keyword.
Background technology
Universal day by day along with network, search engine marketing become one of important means that businessman promotes its product/service.Wherein, search engine marketing is meant the network marketing based on the search engine platform, utilizes dependence and the use habit of people to search engine, in people's retrieving information, as far as possible the marketing message of businessman is passed to the target group.Common way is; Businessman opens an account in the search engine marketing system; The keyword of its product/service is set in account; When people pass through the key word information of search engine searches oneself concern, in case the keyword coupling that the keyword of people's input and businessman set in the search engine marketing system, the then promotion message of demonstration and this corresponding businessman of keyword in search results pages.
Businessman can manage the keyword in its account through the search engine marketing system.For nearly all search engine marketing system in the market; The management of its account is basically based on the hierarchy management of single dimension; That is, in the search engine marketing system, comprise a plurality of " popularization plans " under its account; One " popularization plan " comprises a plurality of " popularization unit ", and one " popularization unit " comprises a plurality of " keywords " and " intention ".Wherein, popularization plan is level setting the highest in the account, corresponding to the promotion project of businessman; Promoting the unit is the popularization management unit under the popularization plan, corresponding to product/service concrete in the promotion project, comprises a plurality of keywords and a plurality of intention; Keyword is the set a series of and relevant speech of self product/service of businessman; Intention is presented in the promotion message in the Search Results after being meant that the user searches for keyword, comprises the station address of title, description and businessman; Title is the part of intention, is presented at first row of intention, represents with the blue hyperlink form of being with underscore, and the user clicks the website that title can get into businessman; Description is the passage that is positioned at below the title, to the simple declaration of merchant product/service.With the Uniliver is the example explanation; It applies for an account in the search engine marketing system after; Set up popularization plan to its residential care product; To China, gold spins and profound three brands are promoted, corresponding respectively one of these three brands are promoted the unit, each promotes keyword and intention that unit held businessman sets to this brand.Such as; The keyword of promoting under the unit " China " possibly comprise " Chinese toothpaste ", " China ", " toothpaste ", " mothproof ", " brilliant white ", " removal bacterial plaque ", " fluorine-containing ", " two calcium ", " Chinese herbal medicine ", " peppermint ", " draft ", " breath freshening ", " canker sore ", " mouthwash ", " Chinese Medical Association "; The content of intention is for " Chinese toothpaste is the unique toothpaste brand of company of Uniliver (China), the native country toothpaste brand that China is maximum.Have 50 years one's best qualities and up-to-date scientific and technological development achievement concurrently.Its star's product comprises: strong tooth is white, and is white clear, and evil spirit is beautiful fast white, Chinese herbal medicine, and 5 series of the mothproof grade of two calcium are totally 15 sections of toothpaste.China holds healthy first and closes.Network address: www.zh.com.cn ".When the user searches for through a keyword or the combination of a plurality of keywords, title " Chinese toothpaste official website-China, hold healthy first and close " and describe to appear at and supply the user to select in the Search Results as promotion message.
Because present search engine marketing system only allows businessman that " keyword " deposited in a certain popularization unit of its setting, and this popularization unit must be under the jurisdiction of a certain popularization plan, that is to say; For any keyword; Inevitable corresponding unique popularization unit and popularization plan make businessman to manage keyword on single dimension ground, promptly; Can only enter into one at every turn and promote the unit, and can't realize the keyword under a plurality of popularizations unit is managed simultaneously.When the keyword negligible amounts in the Merchant Account, this shortcoming is also not obvious, still, along with developing rapidly of search engine marketing, businessman increasingly mature, they need the keyword amount of management to be the trend of shooting up in the search engine marketing system.And be distributed under a plurality of " popularization unit " and " popularization plan " for the increasing keyword of magnitude, and be again the present situation of single dimension, the low management to keyword of its dirigibility has brought a lot of obstructions.Increasing demand shows, businessman hopes and can some be distributed in the keyword in a plurality of popularizations unit, extracts according to self demand or some condition, stores together, thereby reaches the purpose of convenient monitoring and management.
In order to address the above problem, a kind of method of being convenient to businessman's monitoring and management keyword need be provided.
Summary of the invention
The method and apparatus that the purpose of this invention is to provide a kind of monitoring that addresses the above problem and management keyword.
According to an aspect of the present invention, the method for a kind of monitoring and management keyword is provided, this method may further comprise the steps:
According to screening conditions searching key word in the popularization unit of search engine marketing system;
To meet the keyword of said screening conditions and the related information of said keyword and map to the monitoring file.
According to another aspect of the present invention, the equipment of a kind of monitoring and management keyword is provided also, has comprised:
Be used for according to the device of screening conditions at the popularization unit of search engine marketing system searching key word;
The related information that is used for meeting keyword and the said keyword of said screening conditions maps to the device of monitoring file.
Compared with prior art, the present invention has the following advantages:
1) use businessman's (being designated hereinafter simply as the user) of search engine marketing system to screen easily according to its different demands with being distributed in the keyword roots that difference is promoted in the unit in the account; The monitoring file that the keyword that screens can virtual map be set in this user greatly facilitates the demand that the user seeks, monitors and manage keyword in the search engine marketing system;
2) the different keywords of promoting in the unit of use monitoring folder management can be realized influencing to the original structure of account in the search engine marketing system and to zero of the data relevant with structure of accounts.
Description of drawings
Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 is the system topological figure according to monitoring of one aspect of the invention and management keyword;
Fig. 2 is the method flow diagram according to monitoring of one aspect of the invention and management keyword;
Fig. 3 is monitoring in accordance with a preferred embodiment of the present invention and the method flow diagram of managing keyword; And
Fig. 4 is monitoring according to a further aspect of the present invention and the equipment synoptic diagram of managing keyword.
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 1 is the system topological figure according to monitoring of one aspect of the invention and management keyword, and is as shown in the figure, comprises the network equipment 1 and a plurality of subscriber equipment 2 that is connected via network with it.Wherein, subscriber equipment 2 is sent to the network equipment 1 with screening conditions and the searching request that the user sets via network, and the network equipment 1 is according to screening conditions searching key word in the popularization unit of search engine marketing system; To meet the keyword of said screening conditions and the related information of said keyword and map to the monitoring file.At this, network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless self-organization network (Ad Hoc network) etc.
In addition, the network equipment 1 includes but not limited to network host, single network server, the set of a plurality of webserver or based on the set of computers of cloud computing.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, mobile phone, PDA, palm PC PPC or IPTV etc.Communicating by letter between the network equipment 1 and a plurality of subscriber equipmenies 2 is separate, can be based on the packet data transmission such as ICP/IP protocol, UDP (user datagram) agreement etc.
Those skilled in the art will be understood that the above-mentioned network equipment 1, subscriber equipment 2 and the network and the communication mode that connect therebetween are merely for example; Other network equipments existing or that possibly occur from now on, subscriber equipment, network or communication mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Those skilled in the art also will be understood that; The quantity that is merely the disparate networks element that illustrates for simplicity among Fig. 1 maybe be less than the quantity in the real network, but this omission far and away with can not influence to the present invention carry out clear, be disclosed as prerequisite fully.
Fig. 2 is the method flow diagram according to monitoring of one aspect of the invention and management keyword.As shown in the figure, in step S201, according to screening conditions searching key word in the popularization unit of search engine marketing system.Particularly; The means that the user adopts search engine marketing are to its product/when service is promoted; Can at first in the search engine marketing system, open an account; Comprise a plurality of " popularization plans " under its account, one " popularization plan " comprises a plurality of " popularization unit ", and one " popularization unit " comprises a plurality of " keywords " and " intention ".Wherein, popularization plan is level setting the highest in the account, corresponding to the promotion project of businessman; Promoting the unit is the popularization management unit under the popularization plan, corresponding to product/service concrete in the promotion project, comprises a plurality of keywords and a plurality of intention; Keyword is the set a series of and relevant speech of self product/service of businessman; Intention is presented in the promotion message in the Search Results after being meant that the user searches for keyword, comprises the station address of title, description and businessman; Title is the part of intention, is presented at first row of intention, represents with the blue hyperlink form of being with underscore, and the user clicks the website that title can get into businessman; Description is the passage that is positioned at below the title, to the simple declaration of merchant product/service.When the user hopes some keyword monitored or manage; Such as, revise some keyword content, check degree that some keyword is paid close attention to by the netizen etc., the user can get in its account through the input username and password; Through screening conditions are set the keyword of its concern is searched for; Wherein, screening conditions can be single, also can be a plurality of combinations.Array mode include but not limited to " with ", " also " and " with " and the combination of " also ", that is, can be to satisfy a plurality of screening conditions simultaneously, also can be the partial condition that satisfies in a plurality of screening conditions.The user can be with the effect measurement index of keyword as screening conditions, and wherein, the effect measurement index is to be used to weigh keyword and intention the data of promotion effect are played in product/service, such as average daily volumes of searches, the amount of representing, click volume, clicking rate; Also can keyword directly be searched for as screening conditions; For other with promote that there is certain content associated in keyword in the unit, also can be used as screening conditions.Explain simply with the form of form in the face of part screening conditions, screening mode and screening value content down:
Illustrate with Uniliver, it promotes account, popularization plan, popularization unit and keyword respectively as follows:
The screening conditions of supposing the user are average daily volumes of searches more than or equal to 200 times or clicking rate more than or equal to 60%; The search engine marketing system is calculated respectively the average daily volumes of searches and the clicking rate of keyword in all popularization unit of Uniliver; And find out or satisfy average daily volumes of searches more than or equal to 200 times, or satisfy clicking rate more than or equal to 60% keyword; Such as; The average daily volumes of searches of the keyword " Chinese Medical Association " in " residential care " following " China " equals 150 times, clicking rate and equals 80%; The average daily volumes of searches of the keyword in " food " following " family happy " " thick soup is precious " equals 220 times, clicking rate and equals 67%; The average daily volumes of searches of the keyword in " personal nursing " following " Chhnang " " advertisement of little S hair washing water " equals 300; Clicking rate equals 93%, the average daily volumes of searches of other keywords all less than 200 times and clicking rate less than 60%, " Chinese Medical Association ", " thick soup is precious " and " advertisement of little S hair washing water " will be used as the keyword that meets user's screening conditions and searched for out so; Suppose the user with screening conditions change into average daily volumes of searches more than or equal to 200 times and clicking rate more than or equal to 60%, so only have two keywords of " thick soup is precious " and " little S wash hair water advertisement " to be searched for out.
The user can screen the keyword root that difference is promoted in the unit through screening conditions are carried out different combinations according to different demands.Because the array mode of screening conditions is numerous, only is combined as example with above-mentioned two kinds at this and describes, and for other array modes, repeats no more at this.
In step S202; To meet the keyword of said screening conditions and the related information of said keyword and map to the monitoring file; Wherein, The related information of said keyword is meant the interior information relevant with keyword of user account in the search engine marketing system, includes but not limited to the effect measurement index of intention, keyword, the information that unit and popularization plan are promoted in the keyword place.Particularly, after searching out the keyword that meets said screening conditions, the search engine marketing system maps to keyword and related information thereof in the monitoring file automatically, and wherein, said monitoring file is a virtual folder.After the mapping, different keyword and the related informations thereof that meet screening conditions in the unit of promoting will be present under the same monitoring file in the search engine marketing system.The monitoring file that the Search Results of different screening conditions is corresponding different; For same keyword, before not mapping to the monitoring file, can only be present in one and promote in the unit; Corresponding popularization plan, and after the mapping, according to different screening conditions; Can be present in different monitoring files, make the user monitor easily and to manage, when the user wants to check the keyword that meets certain screening conditions and related information thereof; Only need to get in the corresponding monitoring file, search and need not to repeat to import screening conditions.Uniliver with among the step S201 illustrates; Suppose that user's screening conditions are average daily volumes of searches and comprise " nursing " smaller or equal to 150 times and popularization plan; Search Results is keyword " Chinese toothpaste " and " CLEAR ", and wherein, the related information of keyword " Chinese toothpaste " is:
The related information of keyword " CLEAR " is:
After search finished, above-mentioned keyword " Chinese toothpaste " and related information thereof and keyword " CLEAR " and related information thereof were mapped in the monitoring file, and this document folder can be convenient to the user and search with screening conditions as folder name.
Preferably, after searching out the keyword that meets said screening conditions, whether search engine marketing system prompt user need map to keyword and related information thereof in the monitoring file; If the user selects mapping; Then all keywords and related information thereof are shone upon, perhaps select partial content to shine upon as required, such as; The user only pays close attention to clicking rate, then only needs keyword and clicking rate thereof are shone upon; Otherwise, then abandon mapping.
Preferably, the user can sort to the keyword in the monitoring file according to its demand.Particularly, after the keyword that meets screening conditions and related information thereof were mapped to the monitoring file, the user can sort to keyword according to the content of related information.Illustrate; The user comes out the key word screening in the same popularization unit; According to the netizen the average daily volumes of searches of keyword is sorted from high to low then; Can recognize that through this ordering user the netizen is higher to the utilization rate of which keyword, lower to the utilization rate of which keyword, thereby be convenient to the user keyword of its setting is optimized.
Fig. 3 is monitoring in accordance with a preferred embodiment of the present invention and the method flow diagram of managing keyword, and wherein, S201 and the S202 with shown in Figure 2 is identical respectively with S303 for step S301, so locate to repeat no more.As shown in the figure, in step S301, according to screening conditions searching key word in the popularization unit of search engine marketing system.
In step S302, show keyword and the related information thereof that meets said screening conditions to said user.Particularly, after searching the required keyword of user according to one or more screening conditions, the search engine marketing system with the keyword that searches with and the related information display device that is sent to the user show.
In step S303, will meet the keyword of said screening conditions and the related information of said keyword and map to the monitoring file.
In step S304, there be the said keyword and the related information thereof of mapping relations in the said popularization of the mark unit with said monitoring file.Particularly, in the process that realizes mapping, the search engine marketing system can carry out mark with promoting the keyword, the related information that are shone upon in the unit, makes the user in promoting the unit, also can finely monitor by the mapping keyword; Simultaneously, the user can switch to keyword and the back monitoring file that belongs to of related information mapping thereof in this popularization unit from promoting the unit through mark.Illustrate, can show an icon, perhaps change the Show Color of keyword and related information thereof, represent that this content has been mapped to the monitoring file in the back of keyword and related information thereof; When the display icon of mouse-over in keyword or related information back; Perhaps hover on the keyword or related information that has changed color; The search engine marketing system will show the position of this keyword or this related information mapping back place monitoring file; Click this position, then can be directly switch into this monitoring file, see keyword or related information after the mapping.Otherwise, in monitoring file, also can pass through the same manner, switch in the popularization unit from keyword or related information mapping back place monitoring file, repeat no more at this.
Preferably, can operate keyword and related information thereof in said popularization unit and the said monitoring file, wherein, said operation includes but not limited to revise and deletion.Particularly, because there are mapping relations in some keywords in the popularization unit and the content in related information and the monitoring file thereof, so after user's modification was promoted the keyword and related information thereof in the unit, corresponding content was modified automatically in the monitoring file; After the user deleted the keyword of promoting in the unit and related information thereof, corresponding content was deleted automatically in the monitoring file.Otherwise, behind the keyword and related information thereof in the user's modification monitoring file, promote content corresponding in the unit and be modified automatically; But, after the user deletes the keyword and related information thereof in the monitoring file, do not influence and promote content corresponding in the unit.
At last, execution in step S305 follows the tracks of the keyword and the related information thereof that meet said screening conditions.Particularly; In a single day the user sets screening conditions the keyword of its concern is searched for; The search engine marketing system just writes down these screening conditions; When the user gets into the search engine marketing system or at the time point that the user is provided with next time, meet the keyword of these screening conditions automatically for user search, and the keyword that searches and related information thereof mapped to monitor file and upgrade or add.Uniliver with among Fig. 2 step S201 illustrates; It is average daily volumes of searches more than or equal to 200 times and clicking rate more than or equal to 60% that the user sets screening conditions; And carry out the first time and search for; After the search engine marketing system finds out keyword " thick soup precious " and " advertisement of little S shampoo " according to screening conditions, keyword " thick soup is precious " and " advertisement of little S shampoo " and related information thereof mapped to monitor in the file.Suppose that the user hopes for a long time average daily volumes of searches is monitored more than or equal to 60% keyword more than or equal to 200 times and clicking rate; Then can regularly search for the keyword that meets these screening conditions; Such as, set morning on every Mondays 00:00 and met average daily volumes of searches since to a last week and screen more than or equal to 60% keyword more than or equal to 200 times and clicking rate.The search engine marketing system will be user search automatically in the time that the user sets; After the search engine marketing system carries out the search second time; Find out keyword " advertisement of little S shampoo " and " but IDALL "; Then the related information to keyword " advertisement of little S shampoo " in the monitoring file upgrades, and keyword " but IDALL " and related information thereof are mapped in the monitoring file, for the keyword that meets screening conditions that in search for the first time, finds " thick soup is precious "; Can from the monitoring file, delete automatically, perhaps be retained in the monitoring file according to user's setting.
Preferably; If the user after search for the first time, selects keyword and partial association information mapping thereof to monitoring in the file, so; The search engine marketing system is except the record screening conditions; The selected partial association information of recording user also after searching for for the user automatically, is upgraded or is added keyword and the partial association information that write down.
Preferably, keyword and related information thereof that monitoring is shone upon in the file are added up, and generated report and offer the user and carry out reference.Particularly; After the monitoring file generates; The search engine marketing system can add up keyword and each related information thereof in the monitoring file according to user's setting, and when the user got into the monitoring file at every turn, statistics was presented to the user with the form of report; Make the user can see the keyword and the variation tendency of related information in a period of time thereof of its concern intuitively; Such as, the click volume of keyword every day in nearest 30 days in the monitoring file is added up, and offer the user with the form of trend analysis figure.The user can be with this statistics as the foundation that keyword is optimized, such as, the average daily volumes of searches of certain keyword every day in nearest 30 days all is lower than 20 times, and the user then can consider whether revise or delete this keyword.
Preferably, the search engine marketing system can be user's recommended keywords automatically.Particularly, after the keyword that meets user's screening conditions and related information thereof were mapped to the monitoring file, the user can check its keyword paid close attention to and related information thereof through visiting this monitoring file.Wherein, the user has been reflected the degree of concern of user to keyword to a certain extent to the access frequency of monitoring file.The search engine marketing system can be according to the degree of concern of user to keyword, and the keyword of recommending to be correlated with for the user automatically supplies its selection, expands original keyword with this.Uniliver with among Fig. 2 step S201 illustrates; The user hopes to pay close attention to the keyword that it sets for the shampoo of two brands of Hazeline and Chhnang; Then can set screening conditions and be " promote the unit and equal Hazeline or Chhnang "; After the search engine marketing system was searched for according to these screening conditions, all keywords and the related information thereof that will promote under unit " Hazeline " and the popularization unit " Chhnang " mapped under the monitoring file, and the user can be regularly to monitoring the particular content of checking keyword and related information thereof in the file; The search engine marketing system is according to the Visitor Logs of keyword and the user of monitoring in the file to the monitoring file; Can confirm that the keyword that the user pays close attention to is relevant with shampoo, then can advise some keywords to the user, such as; " shampoo sales promotion on National Day ", " recommendation shampoo ", " anti-dandruff effective ", " anti-dandruff shampoo ", " shiny black hair " etc.; The user selects from the keyword of recommending according to its products characteristics, expands original keyword, makes the two kinds of products in Hazeline and Chhnang in user search shampoo product, have more multimachine to show.
Fig. 4 is monitoring according to a further aspect of the present invention and the equipment synoptic diagram of managing keyword, and wherein, the network equipment 1 comprises search unit 401 and map unit 402.
Illustrate with Uniliver, it promotes account, popularization plan, popularization unit and keyword respectively as follows:
The screening conditions of supposing the user are average daily volumes of searches more than or equal to 200 times or clicking rate more than or equal to 60%; The average daily volumes of searches and the clicking rate of keyword are calculated respectively in all popularization unit of 401 pairs of Unilivers of search unit; And find out or satisfy average daily volumes of searches more than or equal to 200 times, or satisfy clicking rate more than or equal to 60% keyword; Such as; The average daily volumes of searches of the keyword " Chinese Medical Association " in " residential care " following " China " equals 150 times, clicking rate and equals 80%; The average daily volumes of searches of the keyword in " food " following " family happy " " thick soup is precious " equals 220 times, clicking rate and equals 67%; The average daily volumes of searches of the keyword in " personal nursing " following " Chhnang " " advertisement of little S hair washing water " equals 300; Clicking rate equals 93%, the average daily volumes of searches of other keywords all less than 200 times and clicking rate less than 60%, " Chinese Medical Association ", " thick soup is precious " and " advertisement of little S hair washing water " will be used as the keyword that meets user's screening conditions and searched for out so; Suppose the user with screening conditions change into average daily volumes of searches more than or equal to 200 times and clicking rate more than or equal to 60%, so only have two keywords of " thick soup is precious " and " little S wash hair water advertisement " to be searched for out.
The user can screen the keyword root that difference is promoted in the unit through screening conditions are carried out different combinations according to different demands.Because the array mode of screening conditions is numerous, only is combined as example with above-mentioned two kinds at this and describes, and for other array modes, repeats no more at this.
The related information of keyword " CLEAR " is:
After search finished, map unit 402 mapped to above-mentioned keyword " Chinese toothpaste " and related information thereof in the monitoring file with keyword " CLEAR " and related information thereof, and this document presss from both sides and can be convenient to the user and search with screening conditions as folder name.
Preferably, after searching out the keyword that meets said screening conditions, whether map unit 402 prompting users need map to keyword and related information thereof in the monitoring file; If the user selects mapping; 402 of map unit are shone upon all keywords and related information thereof, perhaps select partial content to shine upon as required, such as; The user only pays close attention to clicking rate, then only needs keyword and clicking rate thereof are shone upon; Otherwise 402 of map unit are abandoned mapping.
Preferably, the network equipment 1 also comprises the display unit (not shown), is used for after searching out the keyword that meets said screening conditions, showing keyword and the related information thereof that meets said screening conditions to said user.Particularly, after search unit 401 searches the required keyword of user according to one or more screening conditions, search unit 401 with the keyword that searches with and related information be sent to display unit and show.
Preferably, the network equipment 1 also comprises the sequencing unit (not shown), is used for according to user's demand the keyword of monitoring file being sorted.Particularly, after the keyword that meets screening conditions and related information thereof were mapped to the monitoring file, sequencing unit can sort to keyword according to the content of related information.Illustrate; The user comes out the key word screening in the same popularization unit; And set and according to the netizen the average daily volumes of searches of keyword is sorted from high to low, sequencing unit sorts keyword according to user's setting, can recognize that through this ordering user the netizen is higher to the utilization rate of which keyword; Utilization rate to which keyword is lower, thereby be convenient to the user keyword of its setting is optimized.
Preferably, the network equipment 1 also comprises the indexing unit (not shown), is used for said keyword and the related information thereof that there be mapping relations in the said popularization of mark unit and said monitoring file.Particularly, realize in the process of mapping that indexing unit can carry out mark with promoting the keyword, the related information that are shone upon in the unit, make the user in promoting the unit, also can finely monitor by the mapping keyword in map unit 402; Simultaneously, the user can switch to keyword and the back monitoring file that belongs to of related information mapping thereof in this popularization unit from promoting the unit through mark.Illustrate, indexing unit can show an icon in the back of keyword and related information thereof, perhaps changes the Show Color of keyword and related information thereof, representes that this content has been mapped to the monitoring file; When the display icon of mouse-over in keyword or related information back; Perhaps hover on the keyword or related information that has changed color; The position of this keyword or this related information mapping back place monitoring file will be shown; Click this position, then can be directly switch into this monitoring file, see keyword or related information after the mapping.Otherwise, in monitoring file, also can pass through the same manner, switch in the popularization unit from keyword or related information mapping back place monitoring file, repeat no more at this.
Preferably, the network equipment 1 also comprises the lock unit (not shown), is used for the keyword and the related information thereof of said popularization unit and said monitoring file are operated, and wherein, said operation includes but not limited to revise and deletion.Particularly; Because there are mapping relations in some keywords in the popularization unit and the content in related information and the monitoring file thereof; So after user's modification was promoted the keyword and related information thereof in the unit, lock unit was made amendment to corresponding content in the monitoring file automatically; After the user deleted the keyword of promoting in the unit and related information thereof, lock unit was deleted corresponding content in the monitoring file automatically.Otherwise behind the keyword and related information thereof in the user's modification monitoring file, lock unit is made amendment to promoting content corresponding in the unit automatically; But, after the user deletes the keyword and related information thereof in the monitoring file, do not influence and promote content corresponding in the unit.
Preferably, the network equipment 1 also comprises the record cell (not shown), is used for the screening conditions of recording user, and search unit 401 is searched in said popularization unit according to the screening conditions in the record cell automatically.Particularly; In a single day the user sets screening conditions the keyword of its concern is searched for; Record cell just writes down these screening conditions; The time point that when the user gets into the search engine marketing system next time or the user, is provided with, search unit 401 meets the keyword of these screening conditions automatically according to the content in the record cell for user search, and map unit 402 maps to the keyword that searches and related information thereof and monitors file and upgrade or add.Illustrate with above-mentioned Uniliver; It is average daily volumes of searches more than or equal to 200 times and clicking rate more than or equal to 60% that the user sets screening conditions; And carry out the first time and search for; After search unit 401 was found out keyword " thick soup precious " and " advertisement of little S shampoo " according to screening conditions, map unit 402 mapped to keyword " thick soup is precious " and " advertisement of little S shampoo " and related information thereof and monitors in the file.Suppose that the user hopes for a long time average daily volumes of searches is monitored more than or equal to 60% keyword more than or equal to 200 times and clicking rate; Record cell is preserved these screening conditions; Search unit 401 is regularly searched for the keyword that meets these screening conditions according to the content of record cell; Such as, set morning on every Mondays 00:00 and met average daily volumes of searches since to a last week and screen more than or equal to 60% keyword more than or equal to 200 times and clicking rate.Search unit 401 will be user search automatically in the time that the user sets; After search unit 401 carries out the search second time; Find out keyword " advertisement of little S shampoo " and " but IDALL "; 402 related informations to keyword " advertisement of little S shampoo " in the monitoring file of map unit upgrade, and keyword " but IDALL " and related information thereof are mapped in the monitoring file, for the keyword that meets screening conditions that in search for the first time, finds " thick soup is precious "; Map unit 402 can be deleted from the monitoring file automatically, perhaps is retained in the monitoring file according to user's setting.
Preferably; If the user after search for the first time, selects keyword and partial association information mapping thereof to monitoring in the file, so; Record cell is except the record screening conditions; The selected partial association information of recording user also, after search unit 401 was searched for for the user automatically, 402 of map unit were upgraded the partial association information that keyword and record cell write down or are added.
Preferably, the network equipment 1 also comprises the statistic unit (not shown), is used for monitoring the file keyword and the related information thereof that shine upon are added up, and generates report and offer the user and carry out reference.Particularly; After the monitoring file generates; Statistic unit can be added up keyword and each related information thereof in the monitoring file according to user's setting, and when the user got into the monitoring file at every turn, statistic unit generated report statistics is presented to the user; Make the user can see the keyword and the variation tendency of related information in a period of time thereof of its concern intuitively; Such as, the click volume of keyword every day in nearest 30 days in the monitoring file is added up, and offer the user with the form of trend analysis figure.The user can be with this statistics as the foundation that keyword is optimized, such as, the average daily volumes of searches of certain keyword every day in nearest 30 days all is lower than 20 times, and the user then can consider whether revise or delete this keyword.
Preferably, the network equipment 1 also comprises the recommendation unit (not shown), is used for being automatically user's recommended keywords.Particularly, after the keyword that meets user's screening conditions and related information thereof were mapped to the monitoring file, the user can check its keyword paid close attention to and related information thereof through visiting this monitoring file.Wherein, the user has been reflected the degree of concern of user to keyword to a certain extent to the access frequency of monitoring file.Recommendation unit can be according to the degree of concern of user to keyword, and the keyword of recommending to be correlated with for the user automatically supplies its selection, expands original keyword with this.Illustrate with Uniliver; The user hopes to pay close attention to the keyword that it sets for the shampoo of two brands of Hazeline and Chhnang; Then can set screening conditions and be " promote the unit and equal Hazeline or Chhnang "; After search unit 401 was searched for according to these screening conditions, all keywords and related information thereof that map unit 402 will be promoted under unit " Hazeline " and the popularization unit " Chhnang " mapped under the monitoring file, and the user can be regularly to monitoring the particular content of checking keyword and related information thereof in the file; Recommendation unit is according to the Visitor Logs of keyword and the user of monitoring in the file to the monitoring file; Can confirm that the keyword that the user pays close attention to is relevant with shampoo, then can advise some keywords to the user, such as; " shampoo sales promotion on National Day ", " recommendation shampoo ", " anti-dandruff effective ", " anti-dandruff shampoo ", " shiny black hair " etc.; The user selects from the keyword of recommending according to its products characteristics, expands original keyword, makes the two kinds of products in Hazeline and Chhnang in user search shampoo product, have more multimachine to show.
More than specific embodiment of the present invention is described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the appended claims.
Claims (28)
- One kind the monitoring and the management keyword method, this method may further comprise the steps:According to screening conditions searching key word in the popularization unit of search engine marketing system;To meet the keyword of said screening conditions and the related information of said keyword and map to the monitoring file.
- 2. method according to claim 1, wherein:User to said search engine marketing system shows keyword and the related information thereof that meets said screening conditions.
- 3. method according to claim 1, the keyword and the related information thereof of wherein pointing out said user will meet said screening conditions map to said monitoring file.
- 4. method according to claim 1, the keyword and the related information thereof that wherein will meet said screening conditions automatically map to said monitoring file.
- 5. according to any one described method in the claim 1 to 4, wherein:Said screening conditions can be single screening conditions, also can be the combinations of a plurality of screening conditions.
- 6. method according to claim 1, wherein:Can keyword and the related information thereof that map in the said monitoring file be sorted.
- 7. method according to claim 1, wherein:Can operate keyword and related information thereof in said popularization unit and the said monitoring file.
- 8. method according to claim 7, wherein said operation comprise to be revised and deletion.
- 9. according to claim 7 or 8 described methods, wherein:After revising the keyword and related information thereof in the said popularization unit, content corresponding in the said monitoring file is modified automatically;After revising the keyword and related information thereof in the said popularization unit, content corresponding in the said popularization unit is modified automatically.After deleting the keyword and related information thereof in the said popularization unit, content corresponding in the said monitoring file is deleted automatically;After deleting the keyword and related information thereof in the said monitoring file, do not influence content corresponding in the said popularization unit.
- 10. method according to claim 1, wherein:The said keyword and the related information thereof that have mapping relations in the said popularization of the mark unit with said monitoring file.
- 11. method according to claim 1, wherein:Between said popularization unit and said monitoring file, can switch.
- 12. method according to claim 1, wherein:Write down said screening conditions, in said popularization unit, search for automatically according to said screening conditions.
- 13. method according to claim 1, wherein:Generate statistical report according to keyword in the said monitoring file and related information thereof, and offer said user.
- 14. method according to claim 1, wherein:According to keyword and the related information thereof in the said monitoring file, said keyword is expanded.
- 15. the equipment monitoring and manage keyword comprises:Be used for according to the device of screening conditions at the popularization unit of search engine marketing system searching key word;The related information that is used for meeting keyword and the said keyword of said screening conditions maps to the device of monitoring file.
- 16. equipment according to claim 15 also comprises:Being used for user to said search engine marketing system shows and meets the keyword of said screening conditions and the device of related information thereof.
- 17. equipment according to claim 15, the device that the wherein said related information that is used for keyword that meets said screening conditions and said keyword maps to the monitoring file also comprises like lower device:The keyword and the related information thereof that are used to point out the user will meet said screening conditions map to the device of monitoring file.
- 18. equipment according to claim 15, the device that the wherein said related information that is used for keyword that meets said screening conditions and said keyword maps to the monitoring file also comprises like lower device:Be used for to meet automatically the keyword of said screening conditions and the device that related information maps to the monitoring file thereof.
- 19. according to any one described equipment in the claim 15 to 18, wherein:Said screening conditions can be single screening conditions, also can be the combinations of a plurality of screening conditions.
- 20. equipment according to claim 15 also comprises:Be used for device that the keyword that maps to said monitoring file and related information thereof are sorted.
- 21. equipment according to claim 15 also comprises:Be used for the keyword of said popularization unit and said monitoring file and the device that related information is operated thereof.
- 22. comprising, equipment according to claim 21, wherein said operation revises and deletion.
- 23. according to claim 21 or 22 described equipment, wherein:The said operation that is used for according to the user; The device that automatically keyword in said popularization unit and the said monitoring file and related information thereof is carried out corresponding operating; Be used for behind the keyword and related information thereof of revising said popularization unit, revising content corresponding in the said monitoring file automatically;The said operation that is used for according to the user; The device that automatically keyword in said popularization unit and the said monitoring file and related information thereof is carried out corresponding operating; Be used for behind the keyword and related information thereof of revising said monitoring file, revising content corresponding in the said popularization unit automatically.The said operation that is used for according to the user; The device that automatically keyword in said popularization unit and the said monitoring file and related information thereof is carried out corresponding operating; Be used for behind the keyword and related information thereof of the said popularization of deletion unit, deleting content corresponding in the said monitoring file automatically.
- 24. equipment according to claim 15 also comprises:Be used for the said popularization of mark unit and have the said keyword of mapping relations and the device of related information thereof with said monitoring file.
- 25. equipment according to claim 15 also comprises:Be used between said popularization unit and said monitoring file, carrying out device for switching.
- 26. equipment according to claim 15 also comprises:Be used to write down said screening conditions, in said popularization unit, carry out searched devices automatically according to said screening conditions.
- 27. equipment according to claim 15 also comprises:Be used for generating statistical report, and offer said user's device according to the keyword and the related information thereof of said monitoring file.
- 28. equipment according to claim 15 also comprises:Be used for keyword and related information thereof, the device that said keyword is expanded according to said monitoring file.
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| CN201010292107XA CN102411589A (en) | 2010-09-26 | 2010-09-26 | Method and equipment for monitoring and managing keywords |
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| CN201010292107XA CN102411589A (en) | 2010-09-26 | 2010-09-26 | Method and equipment for monitoring and managing keywords |
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| CN102411589A true CN102411589A (en) | 2012-04-11 |
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| CN106557473A (en) * | 2015-09-24 | 2017-04-05 | 北京国双科技有限公司 | The method and apparatus for generating path |
| CN106649323A (en) * | 2015-10-29 | 2017-05-10 | 北京国双科技有限公司 | Method and device for recommending keyword |
| CN106776607A (en) * | 2015-11-19 | 2017-05-31 | 北京国双科技有限公司 | Search engine operation behavior treating method and apparatus |
| CN109710847A (en) * | 2018-12-26 | 2019-05-03 | 北京金山安全软件有限公司 | Keyword expansion method and device, electronic equipment and storage medium |
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| CN103530291A (en) * | 2012-07-03 | 2014-01-22 | 同程网络科技股份有限公司 | Keyword release word developing method and device thereof suitable for search engine |
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| CN106776607B (en) * | 2015-11-19 | 2021-01-22 | 北京国双科技有限公司 | Method and device for processing operation behaviors of search engine |
| CN109710847A (en) * | 2018-12-26 | 2019-05-03 | 北京金山安全软件有限公司 | Keyword expansion method and device, electronic equipment and storage medium |
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Application publication date: 20120411 |