CN106341309A - Enterprise popularization system based on mobile network and method - Google Patents
Enterprise popularization system based on mobile network and method Download PDFInfo
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- CN106341309A CN106341309A CN201610797521.3A CN201610797521A CN106341309A CN 106341309 A CN106341309 A CN 106341309A CN 201610797521 A CN201610797521 A CN 201610797521A CN 106341309 A CN106341309 A CN 106341309A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/224—Monitoring or handling of messages providing notification on incoming messages, e.g. pushed notifications of received messages
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- General Business, Economics & Management (AREA)
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- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses an enterprise popularization system based on the mobile network and a method. The system comprises a collection module used for collecting the data related to a promotion activity, and an analysis module used for analyzing the data. According to the enterprise popularization system based on the mobile network and the method, binding with the WeChat is employed, specific situations of each promotion activity can be recorded, and statistics of the feedback data from the client is further carried out.
Description
Technical field
The present invention relates to mobile network's technical field, especially relate to a kind of enterprise based on mobile network and promote system
System and method.
Background technology
Wechat (wechat) is Tencent release on January 21st, 2011 is that intelligent terminal provides instant messaging
The free application program of service.The merging moon active account number of wechat and wechat has reached 7.61 in by the end of March, 2016 for cut-off
Hundred million.
Popularization means in wechat for the enterprise include public number at present, and wechat group mass-sends, and circle of friends is shared, event promotion
Deng species is various.This when, various means are effectively managed and is counted and just seemed particularly significant.
Content of the invention
The main object of the present invention is to provide a kind of enterprise's extension system based on mobile network and method, it by with micro-
Letter binding, can record the concrete condition of various popularization activities, and count the feedback data from client.
The present invention proposes a kind of enterprise's extension system based on mobile network, comprising:
Collection module, for collecting the data related to popularization activity；
Analysis module, for analyzing described data.
Further, the system also includes account module, binds with account for wechat account, and described account is created by system
Build.
Further, described collection module, comprising:
Push unit, for by carrying out every popularization activity with the wechat account that account is bound；
Collector unit, for collecting the data related to popularization activity by wechat open interface.
Further, described data includes:
By carrying out the popularization data of every popularization activity generation with the wechat account that account is bound, and or
By carrying out the feedback data from client of every popularization activity acquisition with the wechat account that account is bound.
Further, described analysis module includes:
Statistic unit, for counting the quantity of described feedback data；
Extraction unit, for extracting the partial data of described data, described partial data is including but not limited to following several:
Promoter, the activity time, activity description, customer name, trade connection mode, customer action information.
The invention allows for a kind of enterprise's promotion method based on mobile network is it is characterised in that comprise the steps:
Collect the data related to popularization activity；
Analyze described data.
Further, before the described collection step of data related to popularization activity, comprising:
Wechat account is bound with account, and described account is by system creation.
Further, the described step collecting the data related to popularization activity includes:
By carrying out every popularization activity with the wechat account that account is bound, collected by wechat open interface and live with promoting
Dynamic related data.
Further, described data includes:
By carrying out the popularization data of every popularization activity generation with the wechat account that account is bound, and or
By carrying out the feedback data from client of every popularization activity acquisition with the wechat account that account is bound.
Further, the described step analyzing described data includes:
Count the quantity of described feedback data, extract the partial data of described data, described partial data includes but do not limit
In following several: promoter, activity time, activity description, customer name, trade connection mode, customer action information.
A kind of enterprise's extension system based on mobile network proposed by the present invention and method, it by binding with wechat, energy
Record the concrete condition of various popularization activities, and count the feedback data from client.
Brief description
Fig. 1 is the structural representation of the enterprise's extension system embodiment based on mobile network；
Fig. 2 is the structural representation of the enterprise's extension system embodiment collection module based on mobile network；
Fig. 3 is the structural representation of the enterprise's extension system embodiment analysis module based on mobile network；
Fig. 4 is the schematic flow sheet of the enterprise's promotion method embodiment based on mobile network.
Fig. 5 is the promotion message Making programme figure of the enterprise's promotion method embodiment based on mobile network.
The realization of the object of the invention, functional characteristics and advantage will be described further in conjunction with the embodiments referring to the drawings.
Specific embodiment
Embodiments of the invention are described below in detail, the example of described embodiment is shown in the drawings, wherein from start to finish
The element that same or similar label represents same or similar element or has same or like function.Below with reference to attached
The embodiment of figure description is exemplary, is only used for explaining the present invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " " used herein, "
Individual ", " described ", " above-mentioned " and " being somebody's turn to do " may also comprise plural form.It is to be further understood that making in the description of the present invention
Wording " inclusion " refers to there is described feature, integer, step, operation, element and/or assembly, but it is not excluded that existing
Or add other features one or more, integer, step, operation, element, assembly and/or their group.It should be understood that working as me
Claim element to be " connected " or during " coupled " to another element, it can be directly connected or coupled to other elements, or also may be used
There is intermediary element.Additionally, " connection " used herein or " coupling " can include wirelessly connecting or wirelessly coupling.Here make
Wording "and/or" includes one or more associated list the whole of item or any cell and combines with whole.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, and all terms used herein (include technology art
Language and scientific terminology), there is the general understanding identical meaning with the those of ordinary skill in art of the present invention.Also should
Be understood by, those terms defined in such as general dictionary it should be understood that have with the context of prior art in
The consistent meaning of meaning, and unless by specific definitions as here, otherwise will not use idealization or excessively formal implication
To explain.
With reference to Fig. 1, the present invention proposes a kind of enterprise's extension system based on mobile network, comprising:
Collection module 101, for collecting the data related to popularization activity；
Analysis module 102, for analyzing above-mentioned data.
In one embodiment, the system also includes account module, binds for wechat account and account, and above-mentioned account is by being
System creates.Above-mentioned account includes management account and common account.
In one embodiment, above-mentioned collection module 101, as shown in Figure 2, comprising:
Push unit 1011, for by carrying out every popularization activity with the wechat account that account is bound；
Collector unit 1012, for collecting the data related to popularization activity by wechat open interface.
Push unit also includes making subelement and sends subelement.In certain embodiments, make the making of subelement
Mode is as follows:
Staff selects scene, creates blank magazine, setting magazine title, front cover, uploads background picture, music, add
Plus content of pages, add specially good effect, add interaction plug-in unit, in interaction plug-in unit content of edit, generate magazine.Above-mentioned interactive plug-in unit bag
Include: game class interacts plug-in unit, social class interacts plug-in unit, sales promotion class interacts plug-in unit, application class interacts plug-in unit.Game class interacts plug-in unit
The interest of promotion message can be increased, increase is interacted with user's, simultaneously can also be used as one kind judgement to user behavior
Foundation.Social class interaction plug-in unit can expand the spread scope of promotion message.It is quick to price faced by sales promotion class interaction plug-in unit is main
Crowd's setting of sense, can carry out the promotion of specific productss.Application class interaction plug-in unit has specific function, can make in specific occasion
With.
In sending subelement, popularization activity is created by management account, is sent to common account, then activity is issued out
Go, specifically follow-up follow-up activity is responsible for by specified account.Above-mentioned specified account include manage account and or common account.
The collection data mode of collector unit includes but is not limited to:
Send promotion message, record sends account, sends the time, sends theme；
Exchange with customer phone, record the account made a phone call, call-information, client；
Go out and client meetings, registered, record the account registered, location information, time；
The feedback information that client submits in promotion message.
In one embodiment, as shown in figure 3, analysis module 102 includes:
Statistic unit 1021, for counting the quantity of above-mentioned feedback data；
Extraction unit 1022, for extracting the partial data of above-mentioned data, above-mentioned partial data is including but not limited to following
Several: promoter, activity time, activity description, customer name, trade connection mode, customer action information.In statistic unit
In, the amount of checking of promotion message, list submit the total amount is all counted wherein.In extraction unit, general only selection is with activity description relatively
Related data, such as promoter, the activity time, activity description, customer name, trade connection mode, customer action information.
In one embodiment, promote account first and push one with regard to certain product by the micro-signal bound with employee's account
The promotion message of participants in a bridge game's machine, server is according to the issue source first of this information, and adds Quick Response Code for this information, identifies this information
Issued by first, then information is published away.Client's second receives information, and has checked this information, now server record
Descend this to check record, collected the personal information of client's second, and identified that it pushes source for promoting account by page Quick Response Code
First.Account first, Ke Huyi, mobile phone promotion message will be promoted, check the time and client's second operation behavior note in this information
Record is got off.In follow-up popularization behavior, the call software that popularization account first is bound with employee's account is communicated with client's second,
Dialog context is recorded, and is recorded in collection module 101.Promote account first to meet with client's second, promote account and pass through binding
Software, registered, record is registered information, is recorded in collection module 101.
The invention allows for a kind of enterprise's promotion method based on mobile network is it is characterised in that comprise the steps:
S201, the collection data related to popularization activity；
S202, the above-mentioned data of analysis.
In certain embodiments, the step that this method also includes wechat account and account binding, above-mentioned account is created by system
Build.Above-mentioned account includes management account and common account.
In one embodiment, step s201 includes:
By carrying out every popularization activity with the wechat account that account is bound；
The data related to popularization activity is collected by wechat open interface.
Also included by the step carrying out every popularization activity with the wechat account that account is bound: make promotion message and send out
Send promotion message.As shown in figure 5, in embodiment, the production method of html5 interaction promotion message is as follows:
S2011, selection scene, create blank magazine；
S2012, setting magazine title, front cover, upload background picture, music；
S2013, interpolation content of pages, add specially good effect；
S2014, interpolation interaction plug-in unit, in interaction plug-in unit content of edit；
S2015, generation magazine.
Above-mentioned interactive plug-in unit includes: game class interacts plug-in unit, and social class interacts plug-in unit, and sales promotion class interacts plug-in unit, applies class
Interaction plug-in unit.Game class interaction plug-in unit can increase the interest of promotion message, and increase is interacted with user's, can also make simultaneously
It is a kind of basis for estimation to user behavior.Social class interaction plug-in unit can expand the spread scope of promotion message.Sales promotion class is handed over
Mutually plug-in unit, mainly in the face of the crowd's setting to Price Sensitive, can carry out the promotion of specific productss.Application class interaction plug-in unit has spy
Fixed function, can use in specific occasion.
Send concretely comprising the following steps of promotion message, popularization activity is created by management account, is sent to common account, then will
Activity releases, and is responsible for specifically follow-up follow-up activity by specified account.Above-mentioned specified account include manage account and or general
Logical account.
Collect the data step related to popularization activity by wechat open interface to include but is not limited to:
Send promotion message, record sends account, sends the time, sends theme；
Exchange with customer phone, record the account made a phone call, call-information, client；
Go out and client meetings, registered, record the account registered, location information, time；
The feedback information that client submits in promotion message.
In one embodiment, above-mentioned steps s202 include:
Count the quantity of above-mentioned feedback data；
Extract the partial data of above-mentioned data, above-mentioned partial data is including but not limited to following several: promoter, when movable
Between, activity description, customer name, trade connection mode, customer action information.Statistically state feedback data quantity when, push away
The amount of checking of Guangxin breath, list submit the total amount is all counted wherein.When extracting data, general only selection is more related to activity description
Data, such as promoter, the activity time, activity description, customer name, trade connection mode, customer action information.
In one embodiment, promote account third and push one with regard to certain product by the micro-signal bound with employee's account
The promotion message of board towel, server is according to the issue source third of this information, and adds Quick Response Code for this information, identifies this information
Issued by third, then information is published away.Client's fourth receives information, and has checked this information, now server record
Descend this to check record, collected the personal information of client's fourth, and identified that it pushes source for promoting account by page Quick Response Code
Third.Account third, Ke Huding, mobile phone promotion message will be promoted, check the time and client's fourth operation behavior note in this information
Record is got off.In follow-up popularization behavior, the call software that popularization account third is bound with employee's account is communicated with client's fourth,
Dialog context is recorded, and is saved in step s201.Promote account third to meet with client's fourth, promote account and pass through
The software of binding, is registered, and records information of registering, is saved in step s201.
A kind of enterprise's extension system based on mobile network proposed by the present invention and method, it by binding with wechat, energy
Record the concrete condition of various popularization activities, and count the feedback data from client.
It will be understood by those skilled in the art that the present invention includes relating to execute in operation described herein
Or multinomial equipment.These equipment can specially design for required purpose and manufacture, or can also include general-purpose computations
Known device in machine.These equipment have and are stored in its interior computer program, and these computer programs optionally activate
Or reconstruct.Such computer program can be stored in equipment (for example, computer) computer-readable recording medium or be stored in and be suitable to
Storage e-command is simultaneously coupled in any kind of medium of bus respectively, and described computer-readable medium includes but is not limited to
(read only memory read-only deposits for any kind of disk (including floppy disk, hard disk, CD, cd rom and magneto-optic disk), rom
Reservoir), ram (random access memory, memorizer immediately), eprom (erasable programmable read
Only memory, Erarable Programmable Read only Memory), eeprom (electrically erasable programmable
Read only memory, EEPROM), flash memory, magnetic card or light card.It is, it is readable
Medium include being stored in the form of can reading by equipment (for example, computer) or transmission information any medium.
Those skilled in the art of the present technique be appreciated that can be realized with computer program instructions these structure charts and/or
Each frame in block diagram and/or flow graph and the combination of the frame in these structure charts and/or block diagram and/or flow graph.This technology is led
Field technique personnel be appreciated that can by these computer program instructions be supplied to general purpose computer, special purpose computer or other
The processor of programmable data processing method is realizing, thus the process by computer or other programmable data processing methods
Device is executing the scheme specified in the frame of structure chart disclosed by the invention and/or block diagram and/or flow graph or multiple frame.
Those skilled in the art of the present technique be appreciated that the various operations having discussed in the present invention, method, in flow process
Step, measure, scheme can be replaced, changed, combined or deleted.Further, there is discussed in the present invention each
Kind of operation, method, other steps in flow process, measure, scheme can also be replaced, changed, reset, decomposed, combined or deleted.
Further, of the prior art have and the step in the various operations disclosed in the present invention, method, flow process, measure, scheme
Can also be replaced, changed, reset, decomposed, combined or deleted.
The foregoing is only the preferred embodiments of the present invention, not thereby limit the scope of the claims of the present invention, every utilization
Equivalent structure or equivalent flow conversion that description of the invention and accompanying drawing content are made, or it is related to be directly or indirectly used in other
Technical field, be included within the scope of the present invention.
Claims (10)
1. the enterprise's extension system based on mobile network is it is characterised in that include:
Collection module, for collecting the data related to popularization activity；
Analysis module, for analyzing described data.
2. system according to claim 1 is it is characterised in that described system also includes:
Account module, is bound with account for wechat account, described account is by system creation.
3. system according to claim 1 and 2 is it is characterised in that described collection module, comprising:
Push unit, for by carrying out every popularization activity with the wechat account that account is bound；
Collector unit, for collecting the data related to popularization activity by wechat open interface.
4. system according to claim 3 is it is characterised in that described data includes:
By carrying out the popularization data of every popularization activity generation with the wechat account that account is bound, and or
By carrying out the feedback data from client of every popularization activity acquisition with the wechat account that account is bound.
5. system according to claim 4 is it is characterised in that described analysis module includes:
Statistic unit, for counting the quantity of described feedback data；
Extraction unit, for extracting the partial data of described data, described partial data is including but not limited to following several: promotes
People, the activity time, activity description, customer name, trade connection mode, customer action information.
6. the enterprise's promotion method based on mobile network is it is characterised in that comprise the steps:
Collect the data related to popularization activity；
Analyze described data.
7. method as claimed in claim 6 it is characterised in that the described collection data related to popularization activity step it
Before, comprising:
Wechat account is bound with account, and described account is by system creation.
8. method as claimed in claims 6 or 7 is it is characterised in that the step of the described collection data related to popularization activity
Including:
By carrying out every popularization activity with the wechat account that account is bound, collected and popularization activity phase by wechat open interface
The data closed.
9. method as claimed in claim 8 is it is characterised in that described data includes:
By carrying out the popularization data of every popularization activity generation with the wechat account that account is bound, and or
By carrying out the feedback data from client of every popularization activity acquisition with the wechat account that account is bound.
10. method as claimed in claim 9 is it is characterised in that the step of the described data of described analysis includes:
Count the quantity of described feedback data, extract the partial data of described data, described partial data including but not limited to
Under several: promoter, activity time, activity description, customer name, trade connection mode, customer action information.
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| CN201610797521.3A CN106341309B (en) | 2016-08-31 | 2016-08-31 | Enterprise popularization system and method based on mobile network |
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| CN201610797521.3A CN106341309B (en) | 2016-08-31 | 2016-08-31 | Enterprise popularization system and method based on mobile network |
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