CN108900641A - A kind of method for pushing and device of internet content - Google Patents
A kind of method for pushing and device of internet content Download PDFInfo
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- CN108900641A CN108900641A CN201810932440.9A CN201810932440A CN108900641A CN 108900641 A CN108900641 A CN 108900641A CN 201810932440 A CN201810932440 A CN 201810932440A CN 108900641 A CN108900641 A CN 108900641A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Computer Networks & Wireless Communication (AREA)
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- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
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Abstract
The invention discloses a kind of method for pushing of internet content and device, method includes：Acquire user's big data of website registration user；To in user's big data gender data and age data excavate；For every registration user, in the case where the user is online, gender data and age data based on the user push corresponding web site contents to the user.The present invention has the following advantages that compared with prior art：It is being browsed according to user except history push web site contents, web site contents push is also carried out based on the interest positioning that user's gender therein and age imply using user's big data of registration user, the precision of push effect can be further increased, user experience is promoted.
Description
Technical field
The present invention relates to the method for pushing of internet big data technical field more particularly to a kind of internet content and
Device.
Background technique
With the rapid development of Internet technology, people contact more and more and use internet.With browsing news
When, often the register account number on oneself common online media sites, becomes registration user, the more preferable service enjoying website and providing.
In registration process, personal related data, that is, user's big data of user's input can be recorded and be saved from the background.Currently, new
In terms of hearing push and the network promotion, website often determines user's own interests preference according to the browsing history of user, to push
The news of related category or advertisement relevant to browsing content, but there is the habit for arbitrarily clicking browsing news, example in many users
Such as, a female user is clicked once in a while has browsed a history news but it is little to historical interest, excessive to rely on user and browse feelings
Condition pushes news or is promoted, and user is be easy to cause to dislike, user experience decline, causes to push effect not accurate enough.
Summary of the invention
It is an object of the invention to overcome the deficiencies of the prior art and provide a kind of method for pushing of internet content and dresses
It sets.
The present invention is achieved by the following technical solutions：
A kind of method for pushing of internet content, which is characterized in that the method includes：
Acquire user's big data of website registration user；
To in user's big data gender data and age data excavate；
For every registration user, in the case where the user is online, gender data and age data based on the user,
Corresponding web site contents are pushed to the user.
Optionally, the gender data and age data based on the user pushes corresponding website to the user
Content, including：
Judge age bracket locating for the user, wherein the age bracket is divided into：20 years old or less age brackets, 20 years old -30 years old year
Age section, 30-40 years old age bracket, 40 years old or more age bracket；
Based on user's gender, the web site contents of corresponding age bracket locating for it are pushed to the user.
Optionally, the web site contents include：The news content of the Internet media website, network promotion content.
A kind of driving means of internet content, described device include：
Acquisition module, for acquiring user's big data of website registration user；
Excavate module, for in user's big data gender data and age data excavate；
Pushing module, for being directed to every registration user, in the case where the user is online, the gender number based on the user
According to and age data, push corresponding web site contents to the user.
Optionally, the pushing module, including：
Judging unit, for judging age bracket locating for the user, wherein the age bracket is divided into：20 years old or less ages
Section, -30 years old 20 years old age brackets, 30-40 years old age bracket, 40 years old or more age bracket；
Push unit pushes the web site contents of corresponding age bracket locating for it to the user for being based on user's gender.
Optionally, the web site contents include：The news content of the Internet media website, network promotion content.
The present invention has the following advantages that compared with prior art：It is being browsed according to user except history push web site contents, also
Website is carried out based on the interest positioning that user's gender therein and age imply using user's big data of registration user
Content push can further increase the precision of push effect, promote user experience.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of the method for pushing of internet content provided in an embodiment of the present invention；
Fig. 2 is a kind of structural schematic diagram of the driving means of internet content provided in an embodiment of the present invention.
Specific embodiment
It elaborates below to the embodiment of the present invention, the present embodiment carries out under the premise of the technical scheme of the present invention
Implement, the detailed implementation method and specific operation process are given, but protection scope of the present invention is not limited to following implementation
Example.
Referring to Fig. 1, Fig. 1 is a kind of flow diagram of the method for pushing of internet content provided in an embodiment of the present invention,
It may include steps of：
S101, user's big data of acquisition website registration user；
Specifically, having community's social functions mostly for the Internet media website, the registrable account of user is enjoyed website and is provided
It is more multi-functional.In user's registration account, personally identifiable information, fill data etc. can be inputted, these and user account phase
The data of pass all can be recorded and stored by the server of website, website register user there are account data, can be used as
User's big data.
S02, in user's big data gender data and age data excavate；
Specifically, the account big data of registration user（User's big data）, most data fill in it is more complete, including the property of itself
Other and date of birth etc..For the gender and age data in user's big data（If what is filled in is the date of birth, calculate
Age out）It is excavated, it is therefore an objective to filter out the registration user in registration information comprising itself gender and age（It is most of）, house
Abandon the registration user for not filling in gender and age（It is a small number of）.
S03, for every registration user, in the case where the user is online, gender data based on the user and
Age data pushes corresponding web site contents to the user.
Specifically, may determine that age bracket locating for the user, wherein the age bracket is divided into：20 years old with next year
Age section, -30 years old 20 years old age brackets, 30-40 years old age bracket, 40 years old or more age bracket；Based on user's gender, pushed to the user
The web site contents of its corresponding locating age bracket.Web site contents may include：The news content of the Internet media website, the network promotion
Content.
For example, male below for 20 years old can also volume to male user other than the news content of push male's preference
Outer push teenager class news（The news such as campus, animation）Or ad content（Game promotion etc.）；It can be additional to 20-30 age bracket
Push news or the game promotions such as the competing, employment of love-based marriage, electricity；Workplace class news or financing are pushed to 30-40 age bracket emphasis
It promotes；The news such as age bracket push health, tourism in 40 years old or more or health care are promoted.Likewise, for women, in addition to women is general
Media content except preference, additionally pushes literature and art class news to 20 years old lower age bracket, push in 20-30 years old is entertained, is done shopping,
The news such as makeups or clothes are promoted, and are educated son, house class news to age bracket push in 30-40 year old or are maintained product promotion, to 40 with
Upper age bracket additionally pushes food medical treatment class news or family product is promoted.It specifically can be according to the positioning of online media sites, voluntarily
Selection push content.
As it can be seen that according to user browse history push web site contents except, also using registration user user's big data,
Based on the interest positioning that user's gender therein and age imply, web site contents push is carried out, push can be further increased
The precision of effect promotes user experience.
Referring to fig. 2, Fig. 2 is a kind of structural schematic diagram of the driving means of internet content provided in an embodiment of the present invention,
Device includes：
Acquisition module 201, for acquiring user's big data of website registration user；
Excavate module 202, for in user's big data gender data and age data excavate；
Pushing module 203, for being directed to every registration user, in the case where the user is online, the property based on the user
Other data and age data push corresponding web site contents to the user.
Specifically, the pushing module 203, including：Judging unit and push unit（It is not shown in the figure）；
Judging unit, for judging age bracket locating for the user, wherein the age bracket is divided into：20 years old or less ages
Section, -30 years old 20 years old age brackets, 30-40 years old age bracket, 40 years old or more age bracket；
Push unit pushes the web site contents of corresponding age bracket locating for it to the user for being based on user's gender.
Specifically, the web site contents include：The news content of the Internet media website, network promotion content.
As it can be seen that according to user browse history push web site contents except, also using registration user user's big data,
Based on the interest positioning that user's gender therein and age imply, web site contents push is carried out, push can be further increased
The precision of effect promotes user experience.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (6)
1. a kind of method for pushing of internet content, which is characterized in that the method includes：
Acquire user's big data of website registration user；
To in user's big data gender data and age data excavate；
For every registration user, in the case where the user is online, gender data and age data based on the user,
Corresponding web site contents are pushed to the user.
2. the method for pushing of internet content according to claim 1, which is characterized in that the property based on the user
Other data and age data push corresponding web site contents to the user, including：
Judge age bracket locating for the user, wherein the age bracket is divided into：20 years old or less age brackets, 20 years old -30 years old year
Age section, 30-40 years old age bracket, 40 years old or more age bracket；
Based on user's gender, the web site contents of corresponding age bracket locating for it are pushed to the user.
3. the method for pushing of internet content according to claim 2, which is characterized in that the web site contents include：Mutually
The news content of networked media website, network promotion content.
4. a kind of driving means of internet content, which is characterized in that described device includes：
Acquisition module, for acquiring user's big data of website registration user；
Excavate module, for in user's big data gender data and age data excavate；
Pushing module, for being directed to every registration user, in the case where the user is online, the gender number based on the user
According to and age data, push corresponding web site contents to the user.
5. the driving means of internet content according to claim 4, which is characterized in that the pushing module, including：
Judging unit, for judging age bracket locating for the user, wherein the age bracket is divided into：20 years old or less ages
Section, -30 years old 20 years old age brackets, 30-40 years old age bracket, 40 years old or more age bracket；
Push unit pushes the web site contents of corresponding age bracket locating for it to the user for being based on user's gender.
6. the driving means of internet content according to claim 5, which is characterized in that the web site contents include：Mutually
The news content of networked media website, network promotion content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810932440.9A CN108900641A (en) | 2018-08-16 | 2018-08-16 | A kind of method for pushing and device of internet content |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810932440.9A CN108900641A (en) | 2018-08-16 | 2018-08-16 | A kind of method for pushing and device of internet content |
Publications (1)
| Publication Number | Publication Date |
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| CN108900641A true CN108900641A (en) | 2018-11-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810932440.9A Pending CN108900641A (en) | 2018-08-16 | 2018-08-16 | A kind of method for pushing and device of internet content |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109933254A (en) * | 2019-02-03 | 2019-06-25 | 上海连尚网络科技有限公司 | Show method, equipment and the computer storage medium of reading content |
| CN109951540A (en) * | 2019-03-07 | 2019-06-28 | 北京邮电大学 | A kind of data transmission method, device and electronic equipment |
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| CN102929892A (en) * | 2011-08-12 | 2013-02-13 | 莫润刚 | Accurate information promoting system and method based on social network |
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| CN1874233A (en) * | 2005-06-01 | 2006-12-06 | 腾讯科技（深圳）有限公司 | System and method for sending message of broadcast |
| CN101071424A (en) * | 2006-06-23 | 2007-11-14 | 腾讯科技（深圳）有限公司 | Personalized information push system and method |
| CN102929892A (en) * | 2011-08-12 | 2013-02-13 | 莫润刚 | Accurate information promoting system and method based on social network |
| CN104462593A (en) * | 2014-12-29 | 2015-03-25 | 北京奇虎科技有限公司 | Method and device for providing user personalized resource message pushing |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109933254A (en) * | 2019-02-03 | 2019-06-25 | 上海连尚网络科技有限公司 | Show method, equipment and the computer storage medium of reading content |
| CN109951540A (en) * | 2019-03-07 | 2019-06-28 | 北京邮电大学 | A kind of data transmission method, device and electronic equipment |
| CN109951540B (en) * | 2019-03-07 | 2020-04-17 | 北京邮电大学 | Data acquisition method and device based on content timeliness and electronic equipment |
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Application publication date: 20181127 |