CN102750643A - Input checking type advertisement, charging method and charging system thereof - Google Patents
Input checking type advertisement, charging method and charging system thereof Download PDFInfo
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- CN102750643A CN102750643A CN2011104629714A CN201110462971A CN102750643A CN 102750643 A CN102750643 A CN 102750643A CN 2011104629714 A CN2011104629714 A CN 2011104629714A CN 201110462971 A CN201110462971 A CN 201110462971A CN 102750643 A CN102750643 A CN 102750643A
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Abstract
The invention discloses a novel internet input checking type advertisement, a charging method and a charging system thereof. The problems that existing network advertisements are generally low in arrival rate, low in attention rate, low in interaction rate, low in memory rate, deceptive and the like are solved through the method that a user voluntary input characteristic and network advertisements are combined. The advertisement mainly comprises an advertisement display area, an advertisement input area, a checking subsystem, a charging subsystem and the like, the advertisement is embedded in a proper page and at a proper position on a website, before a website user conducts authorization operation, content prompted in the advertisement display area is required to be input in the advertisement input area, and authorization operation and advertisement charging can be conducted after successful checking by the checking subsystem is conducted. By the aid of manual input of advertisement content by the user, theoretically, 100% of the arrival rate, the attention rate and the interaction rate of the advertisement and the high memory rate are achieved; and the advertisement content is matched with the user input content for checking, whether charging is necessary or not is determined, and the problem of deceptive advertisements is thoroughly solved.
Description
Technical field
The present invention relates to advertisement of a kind of input validation formula and charging method thereof and system, belong to the computer network medium technique.
Background technology
Modern network technology becomes first medium just gradually, reaches with traditional four large propagation medium (newspaper, magazine, TV, broadcasting) advertisement to enjoy the outdoor advertising of showing appreciation for somebody to compare recently, and the web advertisement has advantageous advantage; Such as not free, space constraint; It is directed to carry out advertisement puttings such as time orientation, region orientation, channel orientation, and various informativeization of showing advertisement carried out the advertising results statistical study easily; Can need change ad content in time according to the client, or the like.The web advertisement is an important part of implementing modern marketing media strategy.
For advertisement form at present commonly used, like Banner, button advertisement, drift advertisement, literal link advertisement, pop-up ad, e-mail advertisement, video breaks for commercialsy end to end and other forms of advertisement etc., the following problem of ubiquity:
(1) low arrival rate, low Note Rate, low interactive rate and low memorability.Arrival rate, Note Rate, interactive rate and memorability are the important indicators of weighing advertising results.When user's browse network,, habitually close or select browser that advertisement is shielded for pop-up ad; For the web advertisement of other non-Pop-ups, because there is a large amount of info webs in the same page, advertisement is difficult to noted by the user; For the advertisement of Email formula, can be fallen by Spam filtering in the middle of the mailbox.According to statistics, the interactive rate of the web advertisement has only about 3/1000ths at present.Like this, advertisement can't arrive desired audient, can't cause audient's Note Rate, and then interactive rate and memorability more can't guarantee, has caused the desired communication effect of advertiser on network, to be difficult to realize effectively.
(2) advertisement is by shieldings such as browser or advertisement shielding softwares.In order to enrich the display form of advertisement, drift advertisement, the advertisement of bullet window, video commercial breaks etc. are used and are given birth to, and still, for the network user, the user experience that network uses has received very big influence.Therefore, the user generally uses browser or other advertisement shielding software that these advertisement forms are shielded, and causes advertisement to show.
(3) advertiser can't obtain the feedback of commercial audience to advertisement.Present advertising is generally only added up the number of times that advertisement showed, the number of times digital information of click; Therefore; The advertiser can only know that the advertisement page has been opened or has clicked how many times; Can't know that whether advertisement is really seen by commercial audience and noticed, also can't know the feedback of commercial audience for ad content.
(4) the advertisement swindle causes a large amount of advertising fees to be consumed by malice.According to statistics, web advertisement click fraud rate causes the serious waste of advertiser's marketing money more than 20%.Each macroreticular advertising platform provider such as Google, Microsoft, Baidu also all reduces the advertisement swindle in the various technological means of exploitation; But the form of existing network advertisement is difficult to come well to solve the advertisement fraud problems through technological means, swindles like web advertisement machine people.
These problems have caused advertiser's advertising appeal and advertising input to be difficult to guarantee that advertisement can't get a desired effect, simultaneously, and the user experience when also having damaged common netizen and using network.
Therefore, how improving arrival rate, Note Rate, interactive rate and the memorability of advertisement, how to let the advertiser obtain the feedback of commercial audience to advertisement, and how to solve problems such as advertisement swindle, is the problem that emphasis of the present invention will solve.
Summary of the invention
The present invention is directed to the deficiency that exists in active computer web advertisement technology and the charging thereof, propose a kind of novel input validation formula advertisement and charging method and system.
Thinking of the present invention is following:
Advertisement of a kind of input validation formula and charging method thereof and system are provided, and system is mainly by the advertisement viewing area, advertisement input field, syndrome system, compositions such as charge subsystem and advertising management subsystem.When website user's accessed web page or use network application; Before carrying out next step operation; As login, register, post, download etc., the content that need in input advertisement viewing area, advertisement input field, point out, simultaneously; After the syndrome system carries out verification succeeds to input, can carry out next step operation and advertisement and charge.Through the craft input of user, 100% advertisement arrival rate, Note Rate, interactive rate and higher memorability have been guaranteed to ad content; Simultaneously, ad content and user input content are mated verification, determine whether chargeing, solved the advertisement fraud problems according to check results.
The present invention realizes through following technical scheme:
According to technical scheme provided by the invention, advertisement of said input validation formula and charging method thereof and system, its method is: embed input validation formula ad system of the present invention to the website appropriate page and correct position; When website user's accession page; The directed advertisement delivery of advertising management subsystem is in the advertisement viewing area, and when the user need obtain Authorized operation, promptly the user was when needs carry out next step operation; Need in the advertisement input field, import the advertising message of pointing out in the advertisement viewing area; Then, verification can be mated to the information that the user indicates in the syndrome system in the advertising message of advertisement input field input and advertisement viewing area, have only verification succeeds after; Computer program can carry out next step operation, and charge subsystem charges simultaneously.
According to technical scheme provided by the invention, advertisement of said input validation formula and charging method thereof and system, its system be mainly by the advertisement viewing area, advertisement input field, syndrome system, compositions such as charge subsystem and advertising management subsystem.Wherein:
Advertisement viewing area: be used for presenting advertising content; Ad content is not limit; Can comprise video, text, picture, literal chain, animation, sound, audio-visual, forms such as interactive game that the user likes; Have the information of indication user input in the ad content, the mode and the content of indication are not limit, and realize and the demand setting according to reality;
Advertisement input field: be used for importing the information that indicate the advertisement viewing area;
Syndrome system: be used for the information of verification advertisement input field input and the correctness of the information that indicate the advertisement viewing area;
Advertising management subsystem: be used for advertisement typing, advertisement orientation, advertisement setting, advertisement charging, advertising management, advertisement putting etc.; Advertisement meeting orientation is rendered in the advertisement viewing area; Also comprise; The setting of indication information, modification, storage etc. in the advertisement viewing area, and the generation of ad content and storage etc.;
Charge subsystem: be used for the advertisement behavior is chargeed.
According to technical scheme provided by the invention; Advertisement of said input validation formula and charging method thereof and system; Its charging method is: just charge when having only the information matches of in the information of advertisement input field input and advertisement viewing area, indicating as the user; Coupling can be to mate fully, also can be a certain proportion of coupling.In addition, also can adopt CPM to show that charging, CPC click charging ways such as charging for thousand times according to demand.
The advertisement of input validation formula and charging method and system that the present invention proposes; Can carry out in the application scenarios of next step operation by the various on the internet needs of widespread use; As login, register, post, money order receipt to be signed and returned to the sender, forwarding, news are read, download, recreation is made a breakthrough, picture video is browsed etc., have boundless application space and using value.
The technical scheme of embodiment of the present invention has following beneficial effect:
(1) 100% advertisement arrival rate, Note Rate and interactive rate.The user needs manual input advertising message, and this just requires the user to should be noted that, watch advertising message, and carries out interaction with advertisement, thisly has certain obsessive advertising and has guaranteed 100% advertisement arrival rate, Note Rate and interactive rate.
(2) strengthened the advertisement memorability greatly.Note, watch, import, interaction etc. could an advertisement behavior of complete completion, just can carry out next step operation, this specific character has strengthened the memorability of commercial audience to advertisement greatly.
(3) help the advertiser to obtain the feedback of commercial audience to advertisement.Import advertising message by hand through the website user, transmitted the feedback of commercial audience for ad content, the advertiser can assess advertising effect and adjustment marketing strategy according to this feedback.
(4) solve the advertisement fraud problems.Through ad content and user input content are mated verification, determine whether chargeing according to check results, really solved the advertisement fraud problems.
Description of drawings
Fig. 1 is the system construction drawing of the advertisement of input validation formula and charging method and system.
Fig. 2 is the system flowchart of the advertisement of input validation formula and charging method and system.
Embodiment
Below in conjunction with accompanying drawing and examples of implementation the present invention is described further.
As shown in Figure 1, input validation formula of the present invention advertisement and charging method thereof and system, mainly by advertisement viewing area 101, advertisement input field 102, syndrome system 103, advertising management subsystem 104, charge subsystem 105 is formed.Wherein:
Advertisement viewing area 101: be used to show the advertisement that has check information;
Advertisement input field 102: the advertisement check information that is used for importing advertisement viewing area 101;
Syndrome system 103: the correctness of advertising message that is used for advertisement check information and the advertisement viewing area 101 of verification advertisement input field 102 input;
Advertising management subsystem 104: be used for advertisement typing, advertisement orientation, advertisement setting, advertisement charging, advertising management, advertisement putting etc. are carried out in the advertisement of advertisement input field 101, advertisement meeting orientation is rendered in the advertisement viewing area 101; In addition, also comprise, carry out setting, modification, storage of indication information in the advertisement viewing area 101 etc., and the generation of ad content and storage etc.;
Charge subsystem 105: have only when the information checking of input in advertising message of indicating in the advertisement viewing area 101 and the advertisement input field 102 matees, system just charges, and coupling can be to mate fully, also can be a certain proportion of coupling.
Input validation formula of the present invention advertisement and charging method thereof and system, its system flow is as shown in Figure 2:
(1) website of the present invention or network application have been used in user capture, and the advertisement viewing area 101 that has promptly embedded the input validation formula ad system that the present invention proposes and advertisement input field 102 be appropriate page and correct position to the website;
(2) when the user need obtain Authorized operation, advertising management subsystem 104 directed advertisement deliveries are in advertisement viewing area 101;
(3) user need import the advertising message of prompting in the advertisement viewing area 101 in advertisement input field 102.
(4) user asks Authorized operation;
(5) 103 couples of users of syndrome system information of in the advertising message of advertisement input field 102 input and advertisement viewing area 101, indicating is mated verification;
(6) if verification is mated successfully, then charge subsystem 105 charges, and can carry out Authorized operation then;
(7) if verification coupling failure, then the user needs in advertisement input field 102, to re-enter the advertising message of advertising management subsystem 104 directed advertisement deliveries prompting in the advertisement viewing area 101, until the coupling verification succeeds.
Resolve based on above system module and flow process, for concrete image further come declarative description content of the present invention, it is following to enumerate related embodiment.
Embodiment one.
When this system is used for user's registration, login; Replace original identifying code zone, website; The advertisement viewing area 101 that embeds the input validation formula ad system that the present invention proposes and advertisement input field 102 register to the website, the top of " registration ", " login " button in the login page; Replace to advertisement viewing area 101 to original identifying code viewing area, replace to advertisement input field 102 to original input validation sign indicating number zone.When the user opens registration, login page; The 104 directed input literal display advertisings of advertising management subsystem are to advertisement viewing area 101; Display text in the advertisement picture " Coca-Cola xyz ", and prompting please be imported Chinese or English alphabet in the advertisement viewing area 101 in this advertising message.The user imports " Coca-Cola " in the advertisement viewing area 101 perhaps after " xyz " in advertisement input field 102; Click registration, login; The content of prompting is mated in the content in advertisement input field 102, imported of 103 couples of users of syndrome system and the advertisement viewing area 101 then; If mate successfully, then charge system 105 is chargeed once.
Certainly in this case study on implementation, the advertisement form in the advertisement viewing area can be various, like displaying video, animation, sound, image, picture, other multimedia forms etc.The content-form of importing in the advertisement input field also can be various, and is perhaps alphabetical like the Chinese character of input advertisement viewing area, perhaps has the content of certain sign, like the content in the quotation marks, and colored content, dynamic content or the like.
Embodiment two.
When this system is used for network download,, embed the advertisement viewing area 101 of the input validation formula ad system that the present invention proposes and the top of advertisement input field 102 " download " button in the downloading page of website if when the user needs the download site material.When the user opens downloading page; Advertising management subsystem 104 directed distributing video advertisements are to advertisement viewing area 101; Show one section video in the advertisement viewing area 101, the advertising message in its video is " magnificent army downloads b13 ", and the prompting user need import the non-Chinese character content in the advertising message; Have only when the user imports the advertising message " b13 " in the advertisement area 101 in advertisement input field 102; Input validation subsystem 103 could mate verification succeeds, and this moment, the user could download, and charge subsystem 105 charges simultaneously.The user can download to the free data that needs, and can increase income in the website, and advertiser's advertising fee is not wasted and improved advertisement arrival rate and memorability, improves brand image.
Embodiment three.
This system is used in the read more sight like the network novel or news information, and the advertisement viewing area 101 that embeds the input validation formula ad system that the present invention proposes and advertisement input field 102 are above " continuing to read " button of website reading page.When the user need continue to read more free novel or news information; The 104 directed input literal display advertisings of advertising management subsystem are to advertisement viewing area 101; Show passage display advertising information in the advertisement viewing area 101; Advertising message wherein is " oiling of starting point novel net ", and " starting point " wherein is red font, and the prompting user need import the red font in the advertising message; Have only when the user imports the advertising message " starting point " in the advertisement area 101 in advertisement input field 102; Input validation subsystem 103 could mate verification succeeds, and the user side can continue to read more novel contents or news information, and charge subsystem 105 charges for advertisement simultaneously.
The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.All within spirit of the present invention and principle, any modification of being made is equal to replacement, improves etc., all should be included within protection scope of the present invention.Those skilled in the art can give the present invention and develop the system that realizes based on upper module and function; And do not break away from native system and method and change for the various technology on basis and extend and use; Concrete form is relevant with concrete realization, all should be included within protection scope of the present invention.
Claims (4)
1. advertisement of input validation formula and charging method thereof and system is characterized in that: system is mainly by the advertisement viewing area, advertisement input field, syndrome system, compositions such as charge subsystem and advertising management subsystem.When network user's access websites page is perhaps used; The directed advertisement delivery of advertising management subsystem is in the advertisement viewing area; When the user need obtain Authorized operation, the advertising message of pointing out in the advertisement viewing area need in the advertisement input field, be imported, then; Verification can be mated to the information that the user indicates in the syndrome system in the advertising message of advertisement input field input and advertisement viewing area; After having only verification succeeds, computer program can carry out Authorized operation, and charge subsystem charges simultaneously.
2. advertisement of input validation formula and charging method thereof and system according to claim 1; It is characterized in that; Just charge when having only the information matches of in the information of advertisement input field input and advertisement viewing area, indicating as the user, coupling can be to mate fully, also can be a certain proportion of coupling.
3. advertisement of input validation formula and charging method thereof and system according to claim 1 is characterized in that: except the charging method described in the claim 2, can also adopt CPM to show for thousand times to charge, CPC click charging ways such as charging.
4. advertisement of input validation formula and charging method thereof and system according to claim 1; It is characterized in that: advertisement viewing area: be used for presenting advertising content; Ad content is not limit, and can comprise video, text, picture, literal chain, animation, sound, audio-visual, forms such as interactive game that the user likes, has the information of indication user input in the ad content; The mode and the content of indication are not limit, and realize and the demand setting according to reality;
Advertisement input field: be used for importing the information that indicate the advertisement viewing area;
Syndrome system: be used for the information of verification advertisement input field input and the correctness of the information that indicate the advertisement viewing area;
Advertising management subsystem: be used for advertisement typing, advertisement orientation, advertisement setting, advertisement charging, advertising management, advertisement putting etc.; Advertisement meeting orientation is rendered in the advertisement viewing area; Also comprise; The setting of indication information, modification, storage etc. in the advertisement viewing area, and the generation of ad content and storage etc.;
Charge subsystem: be used for check results according to the syndrome system and decide the advertisement behavior is chargeed.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011104629714A CN102750643A (en) | 2011-12-16 | 2011-12-16 | Input checking type advertisement, charging method and charging system thereof |
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| CN104380692A (en) * | 2014-03-21 | 2015-02-25 | 华为技术有限公司 | Advertising monitoring method, related equipment and system |
| WO2016074493A1 (en) * | 2014-11-11 | 2016-05-19 | 北京百度网讯科技有限公司 | Control method and apparatus of media object display and media object display system |
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Application publication date: 20121024 |