CN102750644A - Method for improving advertisement memory rate - Google Patents
Method for improving advertisement memory rate Download PDFInfo
- Publication number
- CN102750644A CN102750644A CN2012100467397A CN201210046739A CN102750644A CN 102750644 A CN102750644 A CN 102750644A CN 2012100467397 A CN2012100467397 A CN 2012100467397A CN 201210046739 A CN201210046739 A CN 201210046739A CN 102750644 A CN102750644 A CN 102750644A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- identifying code
- user
- around
- memorability
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method for improving advertisement memory rate. The method is characterized in that advertisements are set up in verification codes, in verification code areas and on the periphery of the verification codes so that the advertisements are transmitted to users simultaneously when the users input basic information and the verification codes, strong attention and memory characteristics brought by must input characteristics of the verification codes are given play to to the maximum extent, and memory rate of the users and advertisement arrival rate are improved. Contents and forms of the advertisements set up in verification codes, in verification code areas and on the periphery of the verification codes are not limited. When the users log in, register, post messages and execute pages with the verification code function, advertisement information is displayed in verification codes, in verification code areas and on the periphery of the verification codes, the advertisement information arrives at the users while the users input the verification codes, and therefore memory rate and attention rate of the advertisements are greatly improved, and the method has wide application space and application value.
Description
Technical field
The present invention relates to a kind of method that improves the advertisement memorability, relate to computer network medium technique, the web advertisement, network application technology.
Background technology
Along with rapid development of Internet, network technology becomes its advantage of first medium just gradually and has surmounted traditional four large propagation medium (newspaper, magazine, TV, broadcasting) advertisement.The web advertisement represents various informativeization, can need change ad content in time according to the client, or the like; Receive advertiser's favor, the user is in the enjoy network service, and the advertiser hopes that its advertising message can reach the user; Because there is a large amount of info webs in the same page, advertisement almost is submerged among the great deal of information, and advertisement is difficult to noted by the user; The advertisement that causes the advertiser to throw in can't produce a desired effect, and more is difficult to guarantee the memorability and the arrival rate of its advertisement.Advertisement can't arrive desired audient, can't cause audient's Note Rate, and then interactive rate and memorability more can't guarantee, has caused the desired communication effect of advertiser on network, to be difficult to realize effectively.
The generation of identifying code is in order to prevent that some behaviors with automatic robot's simulating human of malice character such as register machine from registering, sending out operations such as rubbish subsides to the website, can to guarantee network security, saving server resource.Present identifying code is confined to some pictures compositions of the combination, Chinese character of numeral, letter, numeral and letter etc.; The sharpest edges of identifying code do, identifying code has necessary input characteristics, so when the user need carry out Authorized operation, must carry out verification by the input validation sign indicating number.So in the identifying code, all be user's concern rate around identifying code zone and the identifying code thereof, place that Note Rate is the highest; Be that identifying code combines with advertisement in identifying code; Advertisement delivery around identifying code zone and the identifying code thereof relies on it initiatively to browse, input or the characteristic of clicking; At the bottom of advertising appeal is deep into user's heart; Therefore the present invention maximizes the strong concern and the memory characteristic of performance identifying code to the greatest extent, and advertisement delivery in identifying code, around identifying code zone and the identifying code thereof improves the memorability of advertisement greatly.
Therefore, how to improve the memorability of advertisement, how to let the user real see, note advertisement, advertisement is produced a desired effect, be the problem that emphasis of the present invention will solve.
Summary of the invention
The present invention is directed to the deficiency that active computer web advertisement technology exists, the problem of low memorability discloses a kind of method that improves the advertisement memorability.
Thinking of the present invention is following:
The invention discloses a kind of method that improves the advertisement memorability; Method is: advertisement delivery in identifying code, around the identifying code zone, identifying code, and make the user when input essential information and identifying code thereof, advertisement reaches the user simultaneously; Improve user's memorability, improve advertisement arrival rate.The user is when logining, register, posting and carrying out the page with identifying code function; Display ads information in identifying code, around the identifying code zone, identifying code; The user is in the input validation sign indicating number, and advertising message arrives the user, improves the memorability and the Note Rate of advertisement.
In the identifying code: i.e. advertisement delivery in identifying code, identifying code combines with advertisement, replaces existing numeral, letter and numeral thereof and alphabetical combination, and the identifying code of non-advertisement form;
Around the identifying code: around identifying code, perhaps can cause all position advertisement deliveries that the user notes.Because the input validation sign indicating number is an operation steps necessary when carrying out next step operation; So around the identifying code is the high area of user's Note Rate; When user's input validation sign indicating number, the advertising message around it can attract user's Note Rate, and then improves the arrival rate and the memorability of advertisement.
The ad content of in identifying code, around the identifying code zone, identifying code, throwing in is not limit with advertisement form and is not limit, and wherein ad content can comprise video, text, picture, literal chain, animation, sound, audio-visual, the interactive game that the user likes and the form that all can be used as advertisement thereof; Advertisement form can comprise advertisement form commonly used, like Banner, button advertisement, drift advertisement, literal link advertisement, pop-up ad, video breaks for commercialsy end to end and other forms of advertisement.
A kind of method that improves the advertisement memorability disclosed by the invention; Can widespread use need on the internet in the application scenarios of input validation sign indicating number, as login, register, post, money order receipt to be signed and returned to the sender etc., in user's input validation sign indicating number; Watch advertising message; The user has paid close attention to the ad content in identifying code zone, has improved the rate that reaches, the memorability of advertisement greatly, has boundless application space and using value.
Description of drawings
Fig. 1 is a kind of method that improves advertisement memorability advertisement delivery synoptic diagram on webpage in identifying code, around the identifying code.
Fig. 2 is a kind of method advertisement delivery synoptic diagram on webpage around identifying code that improves the advertisement memorability.
Embodiment
Below in conjunction with accompanying drawing and examples of implementation the present invention is described further.
As shown in Figure 1: a kind of method that improves advertisement memorability advertisement delivery synoptic diagram on webpage in identifying code, around the identifying code is:
Advertisement delivery in identifying code, around the identifying code zone, identifying code makes the user when input essential information and identifying code thereof, and advertisement reaches the user simultaneously, improves user's memorability, improves advertisement arrival rate.The user is when logining, register, posting and carrying out the page with identifying code function; Display ads information in identifying code, around the identifying code zone, identifying code; The user is in the input validation sign indicating number, and advertising message arrives the user, improves the memorability and the Note Rate of advertisement.
In the identifying code: i.e. advertisement delivery in identifying code, the combination of replacing existing numeral, letter and numeral thereof and letter, and any form that does not comprise advertisement of identifying code demonstration;
Around the identifying code: around identifying code, perhaps can cause all position advertisement deliveries that the user notes.Because the input validation sign indicating number is an operation steps necessary when carrying out next step operation; So around the identifying code is the high area of user's Note Rate; When user's input validation sign indicating number, the advertising message around it can attract user's Note Rate, and then improves the arrival rate and the memorability of advertisement.
The ad content of in identifying code, around the identifying code zone, identifying code, throwing in is not limit with advertisement form and is not limit, and wherein ad content can comprise video, text, picture, literal chain, animation, sound, audio-visual, the interactive game that the user likes and the form that all can be used as advertisement thereof; Advertisement form can comprise advertisement form commonly used, like Banner, button advertisement, drift advertisement, literal link advertisement, pop-up ad, video breaks for commercialsy end to end and other forms of advertisement.
As shown in Figure 2: a kind of method advertisement delivery synoptic diagram on webpage around identifying code that improves the advertisement memorability is:
Identifying code is existing identifying code, i.e. letter, digital and letter and digital combination, and advertisement delivery around identifying code, the user is in the input validation sign indicating number, because it also is its high Note Rate area on every side, so advertising appeal is communicated to the user simultaneously.
Resolve based on above system module and flow process, for concrete image further come declarative description content of the present invention, it is following to enumerate related embodiment.
Embodiment one.
The present invention is used for registering functional, at enrollment page, at existing identifying code display position; Identifying code combines with advertisement; The numeral of original generation, letter, numeral are replaced to the advertisement picture with the picture of the combination of letter, and the identifying code that demonstrations needs are imported in the advertisement picture is like " 3aOiu ", and perhaps other forms of identifying code is like forms such as " literal ", " advertising words "; The user watches, has noted advertisement in the input validation sign indicating number.
Embodiment two.
The present invention is used for enrollment page; Keep original identifying code constant, the present invention is used for around the identifying code, display ads information around identifying code; The number of ads that need to show can be set according to actual conditions, as on the identifying code left side, the right, top, following correct position advertisement delivery.The user is concerned about identifying code advertising message on every side with noting in input validation sign indicating number information, the user is passed in advertisement, improves the memorability of advertisement greatly.
The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.All within spirit of the present invention and principle, any modification of being made is equal to replacement, improves etc., all should be included within protection scope of the present invention.Those skilled in the art can give the present invention and develop the system that realizes based on upper module and function; And do not break away from native system and method and change for the various technology on basis and extend and use; Concrete form is relevant with concrete realization, all should be included within protection scope of the present invention.
Claims (5)
1. method that improves the advertisement memorability; It is characterized by: advertisement delivery in identifying code and/or around identifying code zone and/or the identifying code; Because the necessary input characteristics of identifying code, the user is when input essential information and identifying code thereof, and advertising message is communicated to the user simultaneously; Improve user's memorability, improve advertisement arrival rate.The user is when logining, register, posting and carrying out the page with identifying code function; Display ads information in identifying code, around the identifying code zone, identifying code; The user is in the input validation sign indicating number, and advertising message has improved the Note Rate and the memorability of advertisement greatly to passing on the user.
2. according to claim 1, a kind of method that improves the advertisement memorability, the identifying code zone comprises:
In the identifying code: advertisement delivery in identifying code, identifying code combines with advertisement, replaces the identifying code that does not contain advertisement of existing numeral, letter and combination thereof;
Around the identifying code: around identifying code, perhaps can cause all position advertisement deliveries that the user notes.Because the input validation sign indicating number is an operation steps necessary when carrying out next step operation; So around the identifying code is the high area of user's Note Rate; When user's input validation sign indicating number, the advertising message around it can attract user's Note Rate greatly, and then improves the arrival rate and the memorability of advertisement greatly.
3. according to claim 1, ad content is not limit, and can comprise video, text, picture, literal chain, animation, sound, audio-visual, the interactive game that the user likes and the form that all can be used as advertisement thereof.
4. according to claim 1, advertisement form is not limit, and can comprise advertisement form commonly used, like Banner, button advertisement, drift advertisement, literal link advertisement, pop-up ad, video breaks for commercialsy end to end and other forms of advertisement.
5. according to claim 1, advertisement delivery in identifying code, around the identifying code zone, identifying code when the user clicks its advertisement, enters into the advertisement brand page.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100467397A CN102750644A (en) | 2012-02-20 | 2012-02-20 | Method for improving advertisement memory rate |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100467397A CN102750644A (en) | 2012-02-20 | 2012-02-20 | Method for improving advertisement memory rate |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102750644A true CN102750644A (en) | 2012-10-24 |
Family
ID=47030798
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2012100467397A Pending CN102750644A (en) | 2012-02-20 | 2012-02-20 | Method for improving advertisement memory rate |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102750644A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104978667A (en) * | 2014-04-04 | 2015-10-14 | 北京千橡网景科技发展有限公司 | Advertisement interaction method and advertisement interaction system |
| CN106850550A (en) * | 2016-12-19 | 2017-06-13 | 北京五八信息技术有限公司 | Verification method, server and terminal |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102004998A (en) * | 2010-12-03 | 2011-04-06 | 朱平 | System and method for realizing advertising based on computer identifying code carrier |
| CN102314655A (en) * | 2010-07-09 | 2012-01-11 | 百度在线网络技术（北京）有限公司 | Advertisement generating method and equipment |
-
2012
- 2012-02-20 CN CN2012100467397A patent/CN102750644A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102314655A (en) * | 2010-07-09 | 2012-01-11 | 百度在线网络技术（北京）有限公司 | Advertisement generating method and equipment |
| CN102004998A (en) * | 2010-12-03 | 2011-04-06 | 朱平 | System and method for realizing advertising based on computer identifying code carrier |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104978667A (en) * | 2014-04-04 | 2015-10-14 | 北京千橡网景科技发展有限公司 | Advertisement interaction method and advertisement interaction system |
| CN106850550A (en) * | 2016-12-19 | 2017-06-13 | 北京五八信息技术有限公司 | Verification method, server and terminal |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20050197164A1 (en) | Method for providing services via advertisement terminals | |
| US20090171790A1 (en) | Time based targeted advertising | |
| US10606999B2 (en) | Keyword verification method and device for implementing same | |
| CN102004998A (en) | System and method for realizing advertising based on computer identifying code carrier | |
| CN106156251A (en) | A kind of wechat information classification method for pushing and system | |
| CN103095670A (en) | Method and system for achieving advertisement verification code | |
| CN102663609A (en) | Method and system for improving advertisement memory rate | |
| KR20100083949A (en) | Method and system for providing advertisement service | |
| Kaur et al. | Online marketing communication | |
| CN102750892A (en) | Video verification code advertising system | |
| CN102750643A (en) | Input checking type advertisement, charging method and charging system thereof | |
| CN102750644A (en) | Method for improving advertisement memory rate | |
| KR20130136743A (en) | System and method for participating advertising using qr code | |
| Luigi et al. | DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA-AN IMPORTANT DIGITAL MARKETING TOOL. | |
| CN105430029A (en) | Information interaction method applying image identification and apparatus thereof | |
| Shaari et al. | An extensive study on online and mobile ad fraud | |
| US10068250B2 (en) | System and method for measuring mobile advertising and content by simulating mobile-device usage | |
| Boitor et al. | Impact of new online ways of advertising | |
| US20170316466A1 (en) | System and Methods for Discovering Advertising Traffic Flow and Impinging Entities | |
| CN108681917A (en) | A kind of advertisement propagation system and method for advertisement spreading | |
| Hassan et al. | Google AdSense as a mobile technology in education | |
| KR101251467B1 (en) | Advertisement service method, system and server through social media | |
| Orlova | Internet advertisement: new era of advertising or annoying innovation | |
| Fan | WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audiences in China | |
| McKee | Finding Equilibrium on the Internet: How Chinese Netizens and the Regime Navigate Social Media Censorship |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20121024 |