CN102004998A - System and method for realizing advertising based on computer identifying code carrier - Google Patents
System and method for realizing advertising based on computer identifying code carrier Download PDFInfo
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- CN102004998A CN102004998A CN2010105724622A CN201010572462A CN102004998A CN 102004998 A CN102004998 A CN 102004998A CN 2010105724622 A CN2010105724622 A CN 2010105724622A CN 201010572462 A CN201010572462 A CN 201010572462A CN 102004998 A CN102004998 A CN 102004998A
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Abstract
The invention relates to a system and method for realizing advertising based on a computer identifying code carrier. Contents of advertisements are presented in an identifying code region, and users need to be exactly aware of and recognize the contents of advertisements acting as the identifying code and input correct acknowledge information before authorized logon each time. The invention solves the problems of low arrival rate and low attention rate of the traditional computer network medium advertisements, and greatly improves the arrival rate and the attention rate of the advertisements by using the computer identifying code technology as a carrier. The system and the method can be used for computer network, web sites, WEB application programs and locations suitable for advertising based on the system and the method, increase the arrival rate and the attention rate of the advertisements to 100% theoretically, and thoroughly mine and utilize potential economic values of available resources and forms, thereby being capable of creating enormous commercial profits.
Description
Technical field
The present invention relates to a kind of system and method, belong to the computer network field of media based on computing machine identifying code carrier realization advertising.
Background technology
Advertising media is after the continuous differentiation of going through newspaper (magazine), station broadcast, TV, and the computer network media advertisement is accepted by people gradually.In view of the information propagation efficiency of network superelevation and beyond challenge global spreadability, along with Internet development, the advantage of the web advertisement shows especially out gradually, and computer network media advertisement service technology plays an important role for the modern enterprise advertising marketing strategy.
Computer network media advertisement technology is also in continuous development and update, and advertisement form is varied, and the market of the web advertisement increases with surprising rapidity at present, and the effectiveness of web advertisement performance more and more seems important.
Yet the advertisement form of present computer network medium, such as: the advertisement of the net width of cloth (comprises Banner, Button, the layout of a page without columns, vertical edge, jumbo etc.), text link, e-mail advertisement, unsteady advertisement, Interstitial Ad (pop-up ad), and the method for other multimedia forms, all there is following characteristic, the propagation of advertisement is unidirectional, it is not interaction forms, system can't force user's notice to attract and focus on ad content itself, content by Server Transport is sent to the subscription client demonstration, object information user after the ad playing can't feed back, be that advertising content provider can't learn whether this user really sees and noticed this ad content, because the computer user can select to see or do not see (click or do not click), it is extremely low that such form has caused the arrival rate of advertisement putting and Note Rate, does not often reach or weakened the purpose of advertising marketing strategy.Described advertisement arrival rate is the important indicator of reflection advertising media availability, and it is used for weighing over a period to come, has in the middle of the target audience muchly to see, read or hear the advertising message of being propagated than regular meeting.The formula that calculates advertisement arrival rate is: the number of advertisement arrival rate=touch advertisement/divided by the total number of persons in the spread scope * 100%; Described advertisement Note Rate is the important indicator of reflection advertising media validity, it can reflect over a period to come, in the target audience of touching advertisement delivery, can form mental awareness (as: thinking within it during advertisement delivery held, association, estimate) ratio, more can reflect the actual effect of advertisement putting than the rate that reaches of advertisement, the formula that calculates the advertisement Note Rate is: ad content is produced the number of consciousness/touch number * 100% of advertisement.
Therefore how excavating and utilize existing potential resources, improve the arrival rate and the Note Rate of computer network media advertisement, is the problem that native system and method are related and solve.
The computing machine identifying code is that a kind of user of differentiation is computing machine and people's a public full-automatic program.Be used to prevent: unwarranted malicious registration, login, information issue; Utilize Automatic Program registration, login, information issue; The behavior that cracks of user account password.The computing machine identifying code has this notable feature of the input of pressure.
Existing identifying code content is the combination at random of data messages such as character, figure, image, sound.The checking content that random at random message block is synthetic, be based on the checking matching content, institute's information conveyed is single, be not have human subjective understanding meaning, this enforceable proof procedure and required time, can not produce any direct economic benefit, and cause waste potential resource to society.
By the excavation of the present invention to the potential huge commercial surcharge of its essence, also is the problem that native system and method are related and solve for the computing machine identifying code.。
Summary of the invention
The objective of the invention is to overcome the deficiencies in the prior art, a kind of system and method for realizing advertising based on computing machine identifying code carrier is provided, become based on computing machine identifying code Mechanism Design and exploitation and to satisfy certain demand and function realizes, make the computing machine identifying code become the brand-new carrier of related media marketing advertising.
According to technical scheme provided by the invention, describedly realize that based on computing machine identifying code carrier the method for advertising is: ad content and computing machine identifying code are all presented the zone in the identifying code advertisement shown, when the described computing machine identifying code of the correct input of user, computer program can continue.
Described ad content can be various ways such as text, picture, video, animation.
Described system based on computing machine identifying code carrier realization advertising comprises:
The typing release module: be used for the native system keeper ad content and attribute are imported and uploaded, the data storage of input is in memory module;
Processing module: the rule according to system program is provided with, be used for generation, output and the checking of identifying code, and realize the identifying code that ad content and identifying code are complementary and process user is returned, the associated data that is generated is stored in memory module;
Administration module: be used for to described storage module available data information increase, modification, deletion and query manipulation, and the query analysis that produces relevant form, with the analysis management to the whole advertisement release flow data, the associated data that is generated is stored in memory module;
The checking advertisement presents module: be used to present identifying code and ad content through described processing module output, and the input of identifying code;
Described memory module presents module and is connected with described typing release module, processing module, administration module, checking advertisement respectively, and the checking advertisement presents module and is connected with processing module.
Described checking advertisement presents the input that module can also provide user name, password.
Described advertisement attributes can comprise affiliated advertiser's title, advertisement putting quantity, issuing time, issue audient object or issue zone.
Advantage of the present invention is: the invention solves the low arrival rate and the low Note Rate of the advertisement of the active computer network media, utilize computing machine identifying code technology as carrier, significantly improve the arrival rate and the Note Rate of advertisement; Native system and method can be used in computer network, website, WEB application program and be fit to utilize native system and the place of method throwing sending advertisement, make its advertisement arrival rate and Note Rate bring up to 100% of theory, and fully excavate and utilized existing resource and the potential economic worth of form, produce huge commercial interest.
Description of drawings
Fig. 1 is a system construction drawing of realizing advertising based on computing machine identifying code carrier.
Fig. 2 is a kind of identifying code login form synoptic diagram.
Fig. 3 is a method flow diagram of realizing advertising based on computing machine identifying code carrier.
Embodiment
The invention will be further described below in conjunction with drawings and Examples.The present invention has utilized the fundamental characteristics of identifying code, is carrier based on the identifying code technology.Identifying code has correctly identification and verifies content and input correctly, just can carry out the enforceable feature of next step user behavior.Utilize this characteristics, in the identifying code zone, present ad content, the user must correctly realize and identification identifying code ad content, and imports after the correct confirmation, just can carry out legal authorization login each time.This login authentication process, for each computer user be have enforceable, so form that presents in conjunction with ad content herein, efficiently solve the arrival rate and the low problem of Note Rate of the computer network advertisement of existing form, can be so that can reach 100% based on the arrival rate and the Note Rate of the advertisement of identifying code.
As shown in Figure 1, the present invention is based on computing machine identifying code carrier and realize that the system of advertising comprises with lower module.
Typing release module 101: be used for the native system keeper ad content is imported and uploaded, comprise text, picture, video, animation and other multimedia forms, and relevant ad content attribute, advertiser's title, advertisement putting quantity, issuing time, issue audient object (zone) and marketing are the information that is associated of purpose under comprising, all information datas are stored in memory module 104.
Processing module 102: system business logical layer, rule according to system program is provided with is used for generation, output and the checking of identifying code, and realizes that ad content and identifying code are complementary, return the function of identifying code with process user, the associated data that is generated is stored in memory module 104.The coupling of described ad content and identifying code is meant and generates or select an ad content that shows simultaneously with this identifying code when producing an identifying code.
Administration module 103: to available data information, increase, modification, deletion and query manipulation, and produce the query analysis of relevant form and to tracking, excavation, the analysis of whole advertisement release flow data, the associated data that is generated is stored in memory module 104.
Storage module 104: be used for the relevant advertisements information data and store, the information of typing release module is stored, and the storage of the advertising feedback information of system acquisition and other are associated and the storage of data necessary.
The checking advertisement presents module 105: is used to present ad content and the identifying code that treated module 102 is exported, and the input of user's name, password, identifying code, as shown in Figure 2.
Based on above system and method, provide a specific embodiment step, as shown in Figure 3.
Step 1. identifying code ad system operator, in advertisement typing release module 101 typing advertisement association attributeses and content-data and issue, described association attributes and content-data are stored in memory module 104.
Step 2. user capture web site contents sends request of access to server.
This solicited message is accepted and handled to step 3. by processing module 102, generates identifying code and ad content, sends to client and present module 105 by the checking advertisement and this identifying code and ad content are presented on the identifying code advertisement present in the zone 205.
Step 4. user is when input user profile 201 and password 202, and advertisement presents zone 205 and carries out the identification and the understanding of content to identifying code.
Step 5. user is in identifying code input 203, and the advertisement of input identification identifying code presents the zone 205 identifying code contents that present, and confirms 204, beams back user authentication information to system.
Step 6. server receives user authentication information, verifies judgement by processing module 102.
Step 7. is for the judged result of previous step, if it is that coupling is consistent that the verification code information of user's 203 inputs in the identifying code input presents zone 205 verification code information that presented with the identifying code advertisement, be that judged result is true, the user is validated user so, grant login, allow its next step operation behavior; If information does not match, promptly judged result is false, is then regenerated identifying code and is beamed back client by processing module 102.Need the user to discern understanding once more for new identifying code.
By administration module 103, identifying code ad system operator can carry out that data to memory module 104 increase and decrease, modification, report query and data mining, and the flow process trace analysis.
Come declarative description content of the present invention for what further have an elephant, it is as follows to enumerate the related embodiment scheme.
Embodiment one.
As Fig. 2, ad content (text, picture, video, animation etc.) is directly presented zone 205 in the identifying code advertisement shown, the computing machine identifying code is also presented zone 205 in this identifying code advertisement shown (the two is overlapping or not overlapping).This is a basic scheme, realizes simple.
Embodiment two.
Presenting zone 205 contents that presented in the identifying code advertisement is text, ad content is as " anything goes------Li Ning ", possible accidental validation requires: " please import 2 Chinese characters of 2 Chinese characters of head and end of this ad content ", if after user's thinking judgement, the 203 input contents in the identifying code input: " all Li Ning ", then checking is correct, and the user can authorize next step operation behavior of login; If otherwise the checking content false, the identifying code advertisement presents regional 205 places next random advertisements checking content then can occur.
Certainly, in this programme, also can make change at the color attribute of alphabetic character, possible accidental validation requires to ask the user to import the alphabetic character of designated color.
Embodiment three.
It is the video or the animation in one period 5 second that the identifying code advertisement presents zone 205 contents that presented, ad content as: " video of certain brand automobile vehicle or animated advertising; and may follow the word content introduction that vehicle occurs ", possible accidental validation requires: " please import the brand vehicle model that this ad content is showed ", if after the User Recognition judgement, the correct content of 203 inputs in the identifying code input, then checking is passed through, and the user can authorize next step operation behavior of login; If otherwise the checking content false, the identifying code advertisement presents regional 205 places next random advertisements checking content then can occur.
Certainly, in this programme, also can make change,, conventional accidental validation sign indicating number occur, request user input validation as after video ads is finished at the content verification attribute.
More than be that this prototype embodiment describes, those skilled in the art can develop the system that realizes based on upper module and function based on the present invention, and do not break away from native system and method and change for the various technology on basis and extend and use, concrete form depends on that reality realizes.
Claims (5)
1. realize the method for advertising based on computing machine identifying code carrier, it is characterized in that: ad content and computing machine identifying code are all presented the zone in the identifying code advertisement shown, when the described computing machine identifying code of the correct input of user, computer program can continue.
2. realize the method for advertising according to claim 1 based on computing machine identifying code carrier, it is characterized in that described ad content comprises text, picture, video, animated.
3. realize the system of advertising based on computing machine identifying code carrier, it is characterized in that comprising:
The typing release module: be used for the native system keeper ad content and attribute are imported and uploaded, the data storage of input is in memory module;
Processing module: the rule according to system program is provided with, be used for generation, output and the checking of identifying code, and realize the identifying code that ad content and identifying code are complementary and process user is returned, the associated data that is generated is stored in memory module;
Administration module: be used for to described storage module available data information increase, modification, deletion and query manipulation, and the query analysis that produces relevant form, with the analysis management to the whole advertisement release flow data, the associated data that is generated is stored in memory module;
The checking advertisement presents module: be used to present identifying code and ad content through described processing module output, and the input of identifying code;
Described memory module presents module and is connected with described typing release module, processing module, administration module, checking advertisement respectively, and the checking advertisement presents module and is connected with processing module.
4. as described in claim 3, realize the system of advertising, it is characterized in that described checking advertisement presents the input that module also provides user name, password based on computing machine identifying code carrier.
5. as described in claim 3, realize the system of advertising, it is characterized in that described advertisement attributes comprises affiliated advertiser's title, advertisement putting quantity, issuing time, issue audient object or issue zone based on computing machine identifying code carrier.
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| CN102368323A (en) * | 2011-11-01 | 2012-03-07 | 苏州万戈软件科技有限公司 | Local area network computer-based method for checking work attendance of employee |
| CN102436609A (en) * | 2011-11-15 | 2012-05-02 | 苏州万戈软件科技有限公司 | Local area network (LAN)-based employee attendance method with time correction and robot prevention functions |
| CN102594811A (en) * | 2012-01-15 | 2012-07-18 | 青岛印象派信息技术有限公司 | Video identifying code cloud technology |
| CN102663609A (en) * | 2012-02-06 | 2012-09-12 | 青岛印象派信息技术有限公司 | Method and system for improving advertisement memory rate |
| CN102750644A (en) * | 2012-02-20 | 2012-10-24 | 青岛印象派信息技术有限公司 | Method for improving advertisement memory rate |
| CN102750892A (en) * | 2012-01-16 | 2012-10-24 | 青岛印象派信息技术有限公司 | Video verification code advertising system |
| CN102750643A (en) * | 2011-12-16 | 2012-10-24 | 青岛印象派信息技术有限公司 | Input checking type advertisement, charging method and charging system thereof |
| CN103095670A (en) * | 2012-02-06 | 2013-05-08 | 青岛印象派信息技术有限公司 | Method and system for achieving advertisement verification code |
| CN103139657A (en) * | 2013-02-04 | 2013-06-05 | 青岛海信传媒网络技术有限公司 | Advertising machine management system, advertising machine and verification method of advertising content played by advertising machine |
| WO2013143416A1 (en) * | 2012-03-26 | 2013-10-03 | 腾讯科技（深圳）有限公司 | Directional information issuing method and system, and computer storage medium |
| CN104144052A (en) * | 2013-05-10 | 2014-11-12 | 孙鑫 | Verification method for corresponding between keyword in characters and picture or video |
| CN104867034A (en) * | 2015-05-20 | 2015-08-26 | 深圳市梦网科技股份有限公司 | Identifying code verifying method and system |
| CN105013176A (en) * | 2015-06-25 | 2015-11-04 | 四川天上友嘉网络科技有限公司 | Processing method for plug-in of game |
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| CN102436609A (en) * | 2011-11-15 | 2012-05-02 | 苏州万戈软件科技有限公司 | Local area network (LAN)-based employee attendance method with time correction and robot prevention functions |
| CN102750643A (en) * | 2011-12-16 | 2012-10-24 | 青岛印象派信息技术有限公司 | Input checking type advertisement, charging method and charging system thereof |
| CN102594811A (en) * | 2012-01-15 | 2012-07-18 | 青岛印象派信息技术有限公司 | Video identifying code cloud technology |
| CN102750892A (en) * | 2012-01-16 | 2012-10-24 | 青岛印象派信息技术有限公司 | Video verification code advertising system |
| CN102663609A (en) * | 2012-02-06 | 2012-09-12 | 青岛印象派信息技术有限公司 | Method and system for improving advertisement memory rate |
| CN103095670A (en) * | 2012-02-06 | 2013-05-08 | 青岛印象派信息技术有限公司 | Method and system for achieving advertisement verification code |
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| CN103365841A (en) * | 2012-03-26 | 2013-10-23 | 腾讯科技（北京）有限公司 | Method and system for directional publishing information |
| WO2013143416A1 (en) * | 2012-03-26 | 2013-10-03 | 腾讯科技（深圳）有限公司 | Directional information issuing method and system, and computer storage medium |
| CN103139657A (en) * | 2013-02-04 | 2013-06-05 | 青岛海信传媒网络技术有限公司 | Advertising machine management system, advertising machine and verification method of advertising content played by advertising machine |
| CN103139657B (en) * | 2013-02-04 | 2016-04-20 | 青岛海信传媒网络技术有限公司 | The verification method of the ad content of advertisement machine management system, advertisement machine and broadcasting thereof |
| CN104144052A (en) * | 2013-05-10 | 2014-11-12 | 孙鑫 | Verification method for corresponding between keyword in characters and picture or video |
| CN104144052B (en) * | 2013-05-10 | 2018-05-01 | 孙鑫 | A kind of keyword verification method corresponding with picture or video among word |
| CN104867034A (en) * | 2015-05-20 | 2015-08-26 | 深圳市梦网科技股份有限公司 | Identifying code verifying method and system |
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Open date: 20110406 |