WO2015139302A1

WO2015139302A1 - Advertisement monitoring method, related device and system

Info

Publication number: WO2015139302A1
Application number: PCT/CN2014/073862
Authority: WO
Inventors: 王俊
Original assignee: 华为技术有限公司
Priority date: 2014-03-21
Filing date: 2014-03-21
Publication date: 2015-09-24
Also published as: CN104380692A

Abstract

An advertisement monitoring method, and a related device and system. The advertisement monitoring method comprises: a terminal sending an advertisement information obtaining request to an advertisement service server; the terminal receiving advertisement content returned by the advertisement service server and corresponding to the advertisement information obtaining request; the terminal receiving an advertisement effect address corresponding to the advertisement information obtaining request; and the terminal obtaining information about a response of a user to the advertisement content, determining whether the response information contains an address matching the advertisement effect address, and if the response information contains the address matching the advertisement effect address, sending a notification message to an advertisement monitoring server.

Description

一一一种广告监测方法、相关设备及*** 技术领域本发明实施例涉及通信技术领域，尤其涉及一种广告监测方法、相关设备及***。背景技术 The present invention relates to the field of communications technologies, and in particular, to an advertisement monitoring method, related device, and system. Background technique

逐渐加大。传统使用的广告计费方式主要有两种，按照点击次数付费（Cost Per Action, CPC )与按照千次展示付费（ Cost Per Thousand Impression, CPM )。随着广告业务的发展，逐渐形成了一种新的计费方式，按照广告效果行为付费 ( Cost Per Action, CPA ), 越来越多的广告主倾向于 CPA的计费方式。 Gradually increase. There are two main types of advertising bills that are traditionally used, such as Cost Per Action (CPC) and Cost Per Thousand Impression (CPM). With the development of advertising business, a new charging method has been formed. According to Cost Per Action (CPA), more and more advertisers tend to use CPA billing.

现有的 CPA的计费方式，实现过程如下： The existing CPA billing method is implemented as follows:

广告主将制作好的广告内容交给广告平台； The advertiser submits the produced advertising content to the advertising platform;

广告平台为了监控用户的效果行为，通常会修改广告内容，例如在会产生广告效果的广告地址（例如： www.xxx.com/submit )中增加一个重定向（例如： http://www.ad om/redirect?action=http://www.xxx.com/submit ) , 当用户对广告内容的响应触发到会产生效果的广告地址时，会先定向到计费服务器，然后重定向到实际地址，从而实现按照广告效果进行计费。 In order to monitor the user's performance behavior, the advertising platform usually modifies the content of the advertisement, for example, adding a redirect to the advertisement address (for example: www.xxx.com/submit ) that will produce an advertisement effect (for example: http://www.ad Om/redirect?action=http://www.xxx.com/submit ), when the user's response to the ad content triggers an advertising address that will produce an effect, it will first be directed to the billing server and then redirected to the actual address. , thereby achieving billing according to the advertising effect.

从上面的描述可以看出，如果广告平台需要按照广告投放效果对广告主进行计费，则需要修改广告主提供的广告内容，而多数情况下，在广告主的网站中，广告内容是不会给第三方修改的，在这种情况下，广告平台就无法统计广告效果，那么广告效果只能是广告主线下告知广告平台，这样广告效果统计过程对于广告平台来说是黑盒，对广告平台是不利的。因此，有必要提供一种新的方法解决上述问题。 As can be seen from the above description, if the advertising platform needs to charge the advertiser according to the advertising effect, the advertisement content provided by the advertiser needs to be modified, and in most cases, the advertisement content is not in the advertiser's website. In the case of modification to a third party, in this case, the advertising platform cannot count the advertising effect, then the advertising effect can only be notified to the advertising platform under the main line of the advertisement, so that the advertising effect statistical process is a black box for the advertising platform, and the advertising platform It is unfavorable. Therefore, it is necessary to provide a new method to solve the above problems.

发明内容有鉴于此，本发明实施例提供了一种广告监测方法、相关设备及***，能够在不修改广告内容的前提下，实现广告监测，提高了广告监测的灵活性。 SUMMARY OF THE INVENTION In view of this, an embodiment of the present invention provides an advertisement monitoring method, related device, and system, which can implement advertisement monitoring without modifying advertisement content, and improve flexibility of advertisement monitoring.

第一方面，本发明实施例提供的广告监测方法，包括： - - 终端向广告业务服务器发送广告信息获取请求； In a first aspect, an advertisement monitoring method provided by an embodiment of the present invention includes: - - the terminal sends an advertisement information acquisition request to the advertisement service server;

所述终端接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告内容； Receiving, by the terminal, the advertisement content corresponding to the advertisement information acquisition request returned by the advertisement service server;

所述终端接收与所述广告信息获取请求对应的广告效果地址； The terminal receives an advertisement effect address corresponding to the advertisement information acquisition request;

所述终端获取用户对所述广告内容的响应信息，判断所述响应信息中是否包含有与所述广告效果地址匹配的地址 ,若所述响应信息中包含有与所述广告效果地址匹配的地址，则向广告监测服务器发送通知消息。 The terminal acquires the response information of the user to the advertisement content, and determines whether the response information includes an address that matches the advertisement effect address, and if the response information includes an address that matches the advertisement effect address , then send a notification message to the advertisement monitoring server.

结合第一方面，在第一方面的第一种可能的实现方式中，所述通知消息中的参数包括以下至少一个：所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 With reference to the first aspect, in a first possible implementation manner of the first aspect, the parameter in the notification message includes at least one of: an identifier of the user, an address matching the advertisement effect address, and generating an advertisement The name of the action's behavior.

结合第一方面，在第一方面的第二种可能的实现方式中，所述与所述广告信息获取请求对应的广告效果地址至少有一个； With reference to the first aspect, in a second possible implementation manner of the first aspect, the advertising effect address corresponding to the advertisement information obtaining request is at least one;

当所述与所述广告信息获取请求对应的广告效果地址只有一个时，所述终端判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述终端判断所述响应信息中是否包含一个与所述一个广告效果地址匹配的地址，若所述响应信息中包含一个与所述一个广告效果地址匹配的地址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址； When the number of the advertisement effect addresses corresponding to the advertisement information acquisition request is only one, the terminal determines whether the response information includes an address that matches the advertisement effect address, specifically: the terminal determines the response. Whether the information includes an address matching the one advertisement effect address, and if the response information includes an address matching the one advertisement effect address, determining that the response information includes the advertisement effect address Matching address;

或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述终端判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述终端判断所述响应信息中是否包含有至少一个与所述多个广告效果地址匹配的地址，若所述响应信息中包含有至少一个与所述多个广告效果地址匹配的地址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址。 Or when the number of the advertisement effect addresses corresponding to the advertisement information acquisition request is multiple, the terminal determining whether the response information includes an address matching the advertisement effect address is: Whether the response information includes at least one address that matches the plurality of advertisement effect addresses, and if the response information includes at least one address that matches the plurality of advertisement effect addresses, determining the response information Contains an address that matches the ad's performance address.

结合第一方面，或第一方面的第一种可能的实现方式，或第一方面的第二种可能的实现方式，在第一方面的第三种可能的实现方式中，所述终端接收与所述广告信息获取请求对应的广告效果地址步骤之前，所述方法还包括： With reference to the first aspect, or the first possible implementation manner of the first aspect, or the second possible implementation manner of the first aspect, in a third possible implementation manner of the first aspect, the terminal receiving Before the step of the advertisement effect address corresponding to the advertisement information obtaining request, the method further includes:

所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器，从所述广告监测服务器获取与所述广告信息获取请求对应的广告效果地址； And the advertisement service server forwards the advertisement information acquisition request to the advertisement monitoring server, and acquires an advertisement effect address corresponding to the advertisement information acquisition request from the advertisement monitoring server;

所述终端接收与所述广告信息获取请求对应的广告效果地址具体为：所述终端接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告效 - - 果地址。 The receiving, by the terminal, the advertisement effect address corresponding to the advertisement information acquisition request is: the terminal receiving the advertisement effect corresponding to the advertisement information acquisition request returned by the advertisement service server - - The address.

结合第一方面，或第一方面的第一种可能的实现方式，或第一方面的第二种可能的实现方式，在第一方面的第四种可能的实现方式中，所述广告信息获取请求中包括所述终端的标识，所述终端接收与所述广告信息获取请求对应的广告效果地址步骤之前，所述方法还包括： With reference to the first aspect, or the first possible implementation manner of the first aspect, or the second possible implementation manner of the first aspect, in the fourth possible implementation manner of the first aspect, The request includes the identifier of the terminal, and the method further includes: before the step of receiving the advertisement effect address corresponding to the advertisement information acquisition request, the method further includes:

所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器； The advertisement service server forwards the advertisement information acquisition request to the advertisement monitoring server;

所述终端接收与所述广告信息获取请求对应的广告效果地址具体为：所述终端接收所述广告监测服务器根据所述终端的标识返回的与所述广告信息获取请求对应的广告效果地址。 The receiving, by the terminal, the advertisement effect address corresponding to the advertisement information acquisition request is: the terminal receiving an advertisement effect address that is returned by the advertisement monitoring server according to the identifier of the terminal and corresponding to the advertisement information acquisition request.

第二方面，本发明实施例提供的广告监测方法，包括： In a second aspect, an advertisement monitoring method provided by an embodiment of the present invention includes:

广告业务服务器根据终端发送的广告信息获取请求为所述终端返回与所述广告信息获取请求对应的广告内容，并将所述广告信息获取请求转发给所述广告监测服务器； The advertisement service server returns an advertisement content corresponding to the advertisement information acquisition request to the terminal according to the advertisement information acquisition request sent by the terminal, and forwards the advertisement information acquisition request to the advertisement monitoring server;

所述广告监测服务器接收所述广告业务服务器转发的广告信息获取请求，为所述终端返回与所述广告信息获取请求对应的广告效果地址； Receiving, by the advertisement monitoring server, an advertisement information acquisition request forwarded by the advertisement service server, and returning, for the terminal, an advertisement effect address corresponding to the advertisement information acquisition request;

所述广告监测服务器接收所述终端发送的通知消息，所述通知消息用于通知所述广告监测服务器所述终端监测到用户对所述广告内容的响应信息中包含有与所述广告效果地址匹配的地址； The advertisement monitoring server receives the notification message sent by the terminal, and the notification message is used to notify the advertisement monitoring server that the terminal monitors that the response information of the user to the advertisement content includes that the advertisement effect address is matched. the address of;

所述广告监测服务器根据所述通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。 The advertisement monitoring server acquires data in a preset correspondence according to parameters in the notification message, so as to implement charging for advertisements served by the advertiser.

结合第二方面，在第二方面的第一种可能的实现方式中，所述通知消息中的参数包括以下至少一个：所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 With reference to the second aspect, in a first possible implementation manner of the second aspect, the parameter in the notification message includes at least one of: an identifier of the user, an address matching the advertisement effect address, and generating an advertisement The name of the action's behavior.

结合第二方面，在第二方面的第二种可能的实现方式中，所述与所述广告信息获取请求对应的广告效果地址至少有一个； With reference to the second aspect, in a second possible implementation manner of the second aspect, the advertising effect address corresponding to the advertisement information obtaining request is at least one;

当所述与所述广告信息获取请求对应的广告效果地址只有一个时，所述通知消息用于通知所述广告监测服务器所述终端监测到所述用户对所述广告内容的响应信息中包含有一个与所述一个广告效果地址匹配的地址； When the advertisement effect address corresponding to the advertisement information acquisition request is only one, the notification message is used to notify the advertisement monitoring server that the terminal monitors that the response information of the user to the advertisement content includes An address that matches the one of the ad effect addresses;

或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述 - - 通知消息用于通知所述广告监测服务器所述终端监测到所述用户对所述广告内容的响应信息中包含有至少一个与所述多个广告效果地址匹配的地址。 Or when there are multiple advertisement effect addresses corresponding to the advertisement information acquisition request, - a notification message is used to notify the advertisement monitoring server that the terminal monitors that the response information of the user to the advertisement content includes at least one address that matches the plurality of advertisement effect addresses.

结合第二方面，或第二方面的第一种可能的实现方式，或第二方面的第二种可能的实现方式，在第二方面的第三种可能的实现方式中，所述广告监测服务器为所述终端返回与所述广告信息获取请求对应的广告效果地址包括： With reference to the second aspect, or the first possible implementation manner of the second aspect, or the second possible implementation manner of the second aspect, in a third possible implementation manner of the second aspect, the advertisement monitoring server Returning the advertisement effect address corresponding to the advertisement information acquisition request to the terminal includes:

所述广告监测服务器查找与所述广告信息获取请求对应的广告效果地址，将所述广告效果地址通过所述广告业务服务器返回给所述终端。 The advertisement monitoring server searches for an advertisement effect address corresponding to the advertisement information acquisition request, and returns the advertisement effect address to the terminal through the advertisement service server.

结合第二方面，或第二方面的第一种可能的实现方式，或第二方面的第二种可能的实现方式，在第二方面的第四种可能的实现方式中，所述广告信息获取请求中包括所述终端的标识，所述广告监测服务器为所述终端返回与所述广告信息获取请求对应的广告效果地址包括： With reference to the second aspect, or the first possible implementation manner of the second aspect, or the second possible implementation manner of the second aspect, in the fourth possible implementation manner of the second aspect, The request includes an identifier of the terminal, and the advertisement monitoring server returns, for the terminal, an advertisement effect address corresponding to the advertisement information acquisition request, including:

所述广告监测服务器查找与所述广告信息获取请求对应的广告效果地址，根据所述终端的标识将所述广告效果地址返回给所述终端。 The advertisement monitoring server searches for an advertisement effect address corresponding to the advertisement information acquisition request, and returns the advertisement effect address to the terminal according to the identifier of the terminal.

第三方面，本发明实施例提供的用于广告监测的终端，包括： In a third aspect, the terminal for advertising monitoring provided by the embodiment of the present invention includes:

发送单元，用于向广告业务服务器发送广告信息获取请求； a sending unit, configured to send an advertisement information acquisition request to the advertisement service server;

接收单元，用于接收与所述广告信息获取请求对应的广告效果地址，以及接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告内容；监测单元，用于获取用户对所述广告内容的响应信息，判断所述响应信息中是否包含有与所述广告效果地址匹配的地址，若所述响应信息中包含有与所述广告效果地址匹配的地址，则触发所述发送单元向广告监测服务器发送通知消息。 a receiving unit, configured to receive an advertisement effect address corresponding to the advertisement information acquisition request, and receive an advertisement content corresponding to the advertisement information acquisition request returned by the advertisement service server, and a monitoring unit, configured to acquire a user The response information of the advertisement content, determining whether the response information includes an address matching the advertisement effect address, and if the response information includes an address matching the advertisement effect address, triggering the sending unit to The advertisement monitoring server sends a notification message.

结合第三方面，在第三方面的第一种可能的实现方式中，所述通知消息中的参数包括以下至少一个，所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 With reference to the third aspect, in a first possible implementation manner of the third aspect, the parameter in the notification message includes at least one of: an identifier of the user, an address matching the advertisement effect address, and generating an advertisement The name of the action's behavior.

结合第三方面，在第三方面的第二种可能的实现方式中，所述与所述广告信息获取请求对应的广告效果地址至少有一个； With reference to the third aspect, in a second possible implementation manner of the third aspect, the advertising effect address corresponding to the advertisement information obtaining request is at least one;

当所述与所述广告信息获取请求对应的广告效果地址只有一个时，所述监测单元判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述监测单元判断所述响应信息中是否包含一个与所述一个广告效果地址匹配的地址，若所述响应信息中包含一个与所述一个广告效果地址匹配的地 - - 址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址； When the advertisement effect address corresponding to the advertisement information acquisition request is only one, the monitoring unit determines whether the address corresponding to the advertisement effect address is included in the response information, specifically: the monitoring unit determines that Whether the response information includes an address matching the one advertisement effect address, if the response information includes a place matching the one advertisement effect address - the address, determining that the response information includes an address that matches the advertisement effect address;

或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述监测单元判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述监测单元判断所述响应信息中是否包含有至少一个与所述多个广告效果地址匹配的地址，若所述响应信息中包含有至少一个与所述多个广告效果地址匹配的地址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址。 Or when the number of the advertisement effect addresses corresponding to the advertisement information acquisition request is multiple, the monitoring unit determines whether the address that matches the advertisement effect address is included in the response information, specifically: the monitoring unit Determining whether the response information includes at least one address that matches the plurality of advertisement effect addresses, and determining the response if the response information includes at least one address that matches the plurality of advertisement effect addresses. The information contains an address that matches the advertising effect address.

结合第三方面，或第三方面的第一种可能的实现方式，或第三方面的第二种可能的实现方式，在第三方面的第三种可能的实现方式中，在所述接收单元接收与所述广告信息获取请求对应的广告效果地址之前，所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器，从所述广告监测服务器获取与所述广告信息获取请求对应的广告效果地址； With reference to the third aspect, or the first possible implementation manner of the third aspect, or the second possible implementation manner of the third aspect, in the third possible implementation manner of the third aspect, in the receiving unit Before receiving the advertisement effect address corresponding to the advertisement information acquisition request, the advertisement service server forwards the advertisement information acquisition request to the advertisement monitoring server, and acquires, from the advertisement monitoring server, the advertisement information acquisition request. Ad performance address;

所述接收单元具体用于，接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告效果地址。 The receiving unit is specifically configured to receive an advertisement effect address that is returned by the advertisement service server and corresponding to the advertisement information acquisition request.

结合第三方面，或第三方面的第一种可能的实现方式，或第三方面的第二种可能的实现方式，在第三方面的第四种可能的实现方式中，在所述接收单元接收与所述广告信息获取请求对应的广告效果地址之前，所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器，所述广告信息获取请求中包括所述终端的标识； With reference to the third aspect, or the first possible implementation manner of the third aspect, or the second possible implementation manner of the third aspect, in the fourth possible implementation manner of the third aspect, in the receiving unit Before receiving the advertisement effect address corresponding to the advertisement information acquisition request, the advertisement service server forwards the advertisement information acquisition request to the advertisement monitoring server, where the advertisement information acquisition request includes the identifier of the terminal;

所述接收单元具体用于，接收所述广告监测服务器根据所述终端的标识返回的与所述广告信息获取请求对应的广告效果地址。 The receiving unit is specifically configured to receive an advertisement effect address that is returned by the advertisement monitoring server according to the identifier of the terminal and corresponding to the advertisement information acquisition request.

第四方面，本发明实施例提供的广告监测服务器，包括： In a fourth aspect, the advertisement monitoring server provided by the embodiment of the present invention includes:

地址管理单元，用于在广告业务服务器根据终端发送的广告信息获取请求为所述终端返回与所述广告信息获取请求对应的广告内容，并将所述广告信息获取请求转发给所述地址管理单元之后，接收所述广告业务服务器转发的广告信息获取请求，为所述终端返回与所述广告信息获取请求对应的广告效果地址； An address management unit, configured to return an advertisement content corresponding to the advertisement information acquisition request to the terminal according to the advertisement information acquisition request sent by the terminal, and forward the advertisement information acquisition request to the address management unit After receiving the advertisement information acquisition request forwarded by the advertisement service server, returning an advertisement effect address corresponding to the advertisement information acquisition request for the terminal;

接收单元，用于接收所述终端发送的通知消息，所述通知消息用于通知所述广告监测服务器所述终端监测到用户对所述广告内容的响应信息中包含有与所述广告效果地址匹配的地址； - - 计费单元，用于根据所述通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。 a receiving unit, configured to receive a notification message sent by the terminal, where the notification message is used to notify the advertisement monitoring server that the terminal detects that the response information of the user to the advertisement content includes that the advertisement effect address is matched the address of; - a charging unit, configured to obtain data in a preset correspondence according to parameters in the notification message, to implement charging for an advertisement served by an advertiser.

结合第四方面，在第四方面的第一种可能的实现方式中，所述通知消息中的参数包括以下至少一个：所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 With reference to the fourth aspect, in a first possible implementation manner of the fourth aspect, the parameter in the notification message includes at least one of: an identifier of the user, an address matching the advertisement effect address, and generating an advertisement The name of the action's behavior.

结合第四方面，在第四方面的第二种可能的实现方式中，所述与所述广告信息获取请求对应的广告效果地址至少有一个； With reference to the fourth aspect, in a second possible implementation manner of the fourth aspect, the advertising effect address corresponding to the advertisement information obtaining request is at least one;

或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述通知消息用于通知所述广告监测服务器所述终端监测到所述用户对所述广告内容的响应信息中包含有至少一个与所述多个广告效果地址匹配的地址。 Or the notification message is used to notify the advertisement monitoring server that the terminal monitors the response information of the user to the advertisement content when there are multiple advertisement effect addresses corresponding to the advertisement information acquisition request. Containing at least one address that matches the plurality of advertisement effect addresses.

结合第四方面，或第四方面的第一种可能的实现方式，或第四方面的第二种可能的实现方式，在第四方面的第三种可能的实现方式中，所述地址管理单元具体用于： With reference to the fourth aspect, or the first possible implementation manner of the fourth aspect, or the second possible implementation manner of the fourth aspect, in a third possible implementation manner of the fourth aspect, the address management unit Specifically used for:

接收广告业务服务器转发的广告信息获取请求； Receiving an advertisement information acquisition request forwarded by the advertisement service server;

查找与所述广告信息获取请求对应的广告效果地址，将所述广告效果地址通过所述广告业务服务器返回给所述终端。 Finding an advertisement effect address corresponding to the advertisement information acquisition request, and returning the advertisement effect address to the terminal through the advertisement service server.

结合第四方面，或第四方面的第一种可能的实现方式，或第四方面的第二种可能的实现方式，在第四方面的第四种可能的实现方式中，所述地址管理单元具体用于： With reference to the fourth aspect, or the first possible implementation manner of the fourth aspect, or the second possible implementation manner of the fourth aspect, in a fourth possible implementation manner of the fourth aspect, the address management unit Specifically used for:

接收广告业务服务器转发的广告信息获取请求，所述广告信息获取请求中包括所述终端的标识； Receiving an advertisement information acquisition request forwarded by the advertisement service server, where the advertisement information acquisition request includes an identifier of the terminal;

查找与所述广告信息获取请求对应的广告效果地址，根据所述终端的标识将所述广告效果地址返回给所述终端。 Finding an advertisement effect address corresponding to the advertisement information acquisition request, and returning the advertisement effect address to the terminal according to the identifier of the terminal.

第五方面，本发明实施例还提供了一种广告监测***，包括广告业务服务器，以及如上述第三方面提供的终端和上述第四方面提供的广告监测服务器。 In a fifth aspect, an embodiment of the present invention further provides an advertisement monitoring system, including an advertisement service server, and the terminal provided by the third aspect and the advertisement monitoring server provided by the fourth aspect.

从以上技术方案可以看出，本发明实施例中，终端在发送广告信息获取请求后，会获取与广告信息获取请求对应的广告内容及广告效果地址，终端可以根据所获取的广告效果地址监测用户对广告内容的响应，若监测到用户对广告内容的响应信息中包含有与所述广告效果地址匹配的地址，则向广告监测服务器发送通知消息，广告监测服务器根据通知消息中的参数进行广告监测，实现了在不修改广告内容的前提下，对广告效果进行监测，提高了广告效果监测的灵活性。附图说明图 1为本发明广告监测方法一个实施例示意图； As can be seen from the above technical solution, in the embodiment of the present invention, after sending the advertisement information acquisition request, the terminal acquires the advertisement content and the advertisement effect address corresponding to the advertisement information acquisition request, and the terminal may The user's response to the advertisement content is monitored according to the obtained advertisement effect address. If the response information of the user to the advertisement content is detected to include an address matching the advertisement effect address, the notification message is sent to the advertisement monitoring server, and the advertisement monitoring is performed. The server performs advertisement monitoring according to the parameters in the notification message, and realizes monitoring the advertisement effect without modifying the advertisement content, thereby improving the flexibility of monitoring the advertisement effect. BRIEF DESCRIPTION OF DRAWINGS FIG. 1 is a schematic diagram of an embodiment of an advertisement monitoring method according to the present invention;

图 2为本发明广告监测方法另一实施例示意图； 2 is a schematic diagram of another embodiment of an advertisement monitoring method according to the present invention;

图 3为本发明终端一个实施例示意图； 3 is a schematic diagram of an embodiment of a terminal of the present invention;

图 4为本发明终端另一实施例示意图； 4 is a schematic diagram of another embodiment of a terminal according to the present invention;

图 5为本发明广告监测服务器一个实施例示意图； FIG. 5 is a schematic diagram of an embodiment of an advertisement monitoring server according to the present invention; FIG.

图 6为本发明广告监测服务器另一实施例示意图； 6 is a schematic diagram of another embodiment of an advertisement monitoring server according to the present invention;

图 7为本发明广告监测***一个实施例示意图。具体实施方式本发明实施例提供了一种广告监测方法、相关设备及***，能够在不修改广告内容的前提下，实现广告效果监测，提高了广告效果监测的灵活性。 FIG. 7 is a schematic diagram of an embodiment of an advertisement monitoring system of the present invention. DETAILED DESCRIPTION OF THE INVENTION The embodiments of the present invention provide an advertisement monitoring method, a related device, and a system, which can implement advertisement effect monitoring without modifying the advertisement content, and improve the flexibility of the advertisement effect monitoring.

本发明实施例中的终端可以为平板电脑、手机、笔记本电脑等终端设备。请参照图 1 , 图 1为本发明一个实施例提供的广告监测方法示意图，本实施例主要从终端侧对广告监测方法进行描述，具体如下： The terminal in the embodiment of the present invention may be a terminal device such as a tablet computer, a mobile phone, or a notebook computer. Referring to FIG. 1 , FIG. 1 is a schematic diagram of an advertisement monitoring method according to an embodiment of the present invention. The embodiment mainly describes an advertisement monitoring method from a terminal side, which is specifically as follows:

101、终端向广告业务服务器发送广告信息获取请求； 101. The terminal sends an advertisement information acquisition request to the advertisement service server.

所述广告信息获取请求中可以携带有需要请求的广告的名称，终端的标识等信息。 The advertisement information acquisition request may carry information such as the name of the advertisement to be requested, the identifier of the terminal, and the like.

102、终端接收广告业务服务器返回的与广告信息获取请求对应的广告内谷， 102. The terminal receives an advertisement valley corresponding to the advertisement information acquisition request returned by the advertisement service server,

广告业务服务器中存储有广告主投放的广告的内容。当广告业务服务器接收到终端发送的广告信息获取请求后，查找与所述广告信息获取请求对应的广告内容，将广告内容返回给终端。 The content of the advertisement served by the advertiser is stored in the advertisement business server. After receiving the advertisement information acquisition request sent by the terminal, the advertisement service server searches for the advertisement content corresponding to the advertisement information acquisition request, and returns the advertisement content to the terminal.

103、终端接收与广告信息获取请求对应的广告效果地址； - - 广告主在投放广告时，会针对每个广告设置对应的广告效果地址，广告效果地址指的是广告主希望用户触发的，触发后需要对广告平台付费的地址，例如广告效果地址可以是用户购买、收藏广告中广告的商品的地址。 103. The terminal receives an advertisement effect address corresponding to the advertisement information acquisition request. - - When an advertiser serves an ad, the corresponding ad performance address is set for each ad. The ad performance address refers to the address that the advertiser wants the user to trigger, and the address that needs to be paid for the advertising platform after the trigger, for example, the advertising effect address may be The address of the item that the user purchases and collects the advertisement in the advertisement.

104、终端获取用户对广告内容的响应信息，判断响应信息中是否包含有与广告效果地址匹配的地址，若响应信息中包含有与广告效果地址匹配的地址，则向广告监测服务器发送通知消息。 104. The terminal acquires response information of the user to the advertisement content, determines whether the response information includes an address that matches the advertisement effect address, and if the response information includes an address that matches the advertisement effect address, sends a notification message to the advertisement monitoring server.

所述匹配可以是响应信息中包含有与广告效果地址相同的地址。 The matching may be that the response information includes an address that is the same as the advertisement effect address.

为进一步理解本发明实施例提供的广告监测方法，下面以一个具体实例进行说明： To further understand the advertisement monitoring method provided by the embodiment of the present invention, a specific example is described below:

首先，广告主将需要投放的广告的内容上传至广告业务服务器，同时为每个广告设置对应的广告效果地址，每个广告对应的广告效果地址至少有一个，广告效果地址可以是用户购买、收藏广告中广告的商品的地址，设置完成后，将广告效果地址上传至广告监测服务器。 First, the advertiser uploads the content of the advertisement to be delivered to the advertisement business server, and sets a corresponding advertisement effect address for each advertisement. Each advertisement corresponds to at least one advertisement effect address, and the advertisement effect address may be a user purchase or a favorite advertisement. The address of the product in the middle advertisement, after the setting is completed, upload the advertisement effect address to the advertisement monitoring server.

当终端需要获取某个广告的内容时，向广告业务服务器发送广告信息获取请求，广告信息获取请求中可以包括广告的名称，终端的标识等信息。其中，终端的标识可以是终端的名称，网络之间互连的协议（ Internet Protocol , IP ) 地址， IMEI ( International Mobile Equipment Identity, 国际移动装备只码 ) 等信息。 When the terminal needs to obtain the content of an advertisement, the advertisement service acquisition request is sent to the advertisement service server, and the advertisement information acquisition request may include information such as the name of the advertisement, the identifier of the terminal, and the like. The identifier of the terminal may be the name of the terminal, an Internet Protocol (IP) address, and an IMEI (International Mobile Equipment Identity).

广告业务服务器接收到终端发送的广告信息获取请求后，查找与该广告信息获取请求对应的广告内容，将广告内容返回给终端，同时将广告信息获取请求转发给广告监测服务器，从广告监测服务器获取与广告信息获取请求对应的广告效果地址，并将广告效果地址发送给终端。终端接收广告业务服务器返回的广告内容及广告效果地址。 After receiving the advertisement information acquisition request sent by the terminal, the advertisement service server searches for the advertisement content corresponding to the advertisement information acquisition request, returns the advertisement content to the terminal, and forwards the advertisement information acquisition request to the advertisement monitoring server, and obtains from the advertisement monitoring server. The advertisement effect address corresponding to the advertisement information acquisition request, and the advertisement effect address is transmitted to the terminal. The terminal receives the advertisement content and the advertisement effect address returned by the advertisement service server.

在具体实现中，在广告业务服务器将广告信息获取请求转发给广告监测服务器之后，也可由广告监测服务器根据广告信息获取请求中携带的终端的标识，将广告效果地址直接返回给终端。对应地，终端接收广告监测服务器返回的广告效果地址。 In a specific implementation, after the advertisement service server forwards the advertisement information acquisition request to the advertisement monitoring server, the advertisement monitoring server may directly return the advertisement effect address to the terminal according to the identifier of the terminal carried in the advertisement information acquisition request. Correspondingly, the terminal receives the advertisement effect address returned by the advertisement monitoring server.

如果广告主预设的与终端请求的广告对应的广告效果地址只有一个，则返回给终端的广告效果地址就只有一个，如果广告主预设的与终端请求的广告对应的广告效果地址有多个，则返回给终端的广告效果地址就有多个。 - - 终端在接收到与广告信息获取请求对应的广告内容及广告效果地址之后，监测用户对广告内容的响应，获取用户对广告内容的响应信息，判断响应信息中是否包含有与广告效果地址匹配的地址，若有，则向广告监测服务器发送通知消息。 If the advertiser presets only one advertisement effect address corresponding to the advertisement requested by the terminal, there is only one advertisement effect address returned to the terminal, if the advertiser presets multiple advertisement effect addresses corresponding to the advertisement requested by the terminal. , there are multiple advertisement effect addresses returned to the terminal. After receiving the advertisement content and the advertisement effect address corresponding to the advertisement information acquisition request, the terminal monitors the user's response to the advertisement content, obtains the response information of the user to the advertisement content, and determines whether the response information includes the advertisement effect address. The address, if any, sends a notification message to the ad monitoring server.

具体地，当返回给终端的与广告信息获取请求对应的广告效果地址只有一个时，终端判断响应信息中是否包含有与广告效果地址匹配的地址具体为：终端判断响应信息中是否包含一个与终端接收到的一个广告效果地址匹配的地址，若响应信息中包含有一个与终端接收到的一个广告效果地址匹配的地址，则确定响应信息中包含有与广告效果地址匹配的地址。 Specifically, when there is only one advertisement effect address corresponding to the advertisement information acquisition request returned to the terminal, the terminal determines whether the response information includes an address matching the advertisement effect address, specifically: the terminal determines whether the response information includes one and the terminal. The received address matching the advertisement effect address, if the response information includes an address matching an advertisement effect address received by the terminal, determining that the response information includes an address matching the advertisement effect address.

而当返回给终端的与广告信息获取请求对应的广告效果地址有多个时，终端判断响应信息中是否包含有与广告效果地址匹配的地址具体为：终端判断响应信息中是否包含有至少一个与终端接收到的多个广告效果地址匹配的地址，若响应信息中包含有至少一个与终端接收到的多个广告效果地址匹配的地址，则确定响应信息中包含有与广告效果地址匹配的地址。 When there are multiple advertisement effect addresses corresponding to the advertisement information acquisition request, the terminal determines whether the response information includes an address matching the advertisement effect address, specifically: whether the terminal determines whether the response information includes at least one If the response information includes at least one address that matches the plurality of advertisement effect addresses received by the terminal, the response information includes determining an address that matches the advertisement effect address.

终端向广告监测服务器发送的通知消息中的参数包括以下至少一个：用户的标识（例如用户名，账号，联系方式等），与广告效果地址匹配的地址，以及产生广告效果的行为名称（例如购买，收藏，加入购物车等）。广告监测服务器根据通知消息中的参数就可以对广告主投放的广告进行计费。 The parameter in the notification message sent by the terminal to the advertisement monitoring server includes at least one of the following: the identifier of the user (eg, username, account number, contact information, etc.), the address matching the advertisement effect address, and the name of the behavior that generates the advertisement effect (for example, purchase) , collection, add to shopping cart, etc.). The ad monitoring server can bill the ads served by the advertiser based on the parameters in the notification message.

另外，需要说明的是，本实施例的广告业务服务器与广告监测服务器可以是两个独立的服务器，分别用于存储广告内容及广告效果地址，也可以是集成在一个服务器中的两个单元，分别用于存储广告内容及广告效果地址，此处不做具体限定。 In addition, it should be noted that the advertisement service server and the advertisement monitoring server of this embodiment may be two independent servers, which are respectively used for storing advertisement content and advertisement effect address, or may be two units integrated in one server. They are used to store advertising content and advertising effect addresses, which are not specifically limited here.

本实施例中，终端在发送广告信息获取请求后，会获取与广告信息获取请求对应的广告内容及广告效果地址，终端可以根据所获取的广告效果地址监测用户对广告内容的响应，若监测到用户对广告内容的响应信息中包含有与所述广告效果地址匹配的地址，则向广告监测服务器发送通知消息，广告监测服务器根据通知消息中的参数进行广告监测，实现了在不修改广告内容的前提下，对广告效果进行监测，提高了广告效果监测的灵活性。 In this embodiment, after sending the advertisement information acquisition request, the terminal acquires the advertisement content and the advertisement effect address corresponding to the advertisement information acquisition request, and the terminal may monitor the user's response to the advertisement content according to the obtained advertisement effect address, and if The user's response information to the advertisement content includes an address matching the advertisement effect address, and then sends a notification message to the advertisement monitoring server, and the advertisement monitoring server performs advertisement monitoring according to the parameter in the notification message, thereby realizing that the advertisement content is not modified. Under the premise, monitoring the effectiveness of advertising improves the flexibility of monitoring the effectiveness of advertising.

下面介绍本发明实施例提供的另一种广告监测方法，请参照图 2, 本实施例主要从广告监测服务器侧对广告监测方法进行描述，具体如下： - - The following describes an advertisement monitoring method according to an embodiment of the present invention. Referring to FIG. 2, the embodiment mainly describes an advertisement monitoring method from an advertisement monitoring server side, as follows: - -

201、广告业务服务器根据终端发送的广告信息获取请求为终端返回与广告信息获取请求对应的广告内容，并将广告信息获取请求转发给广告监测服务器； 201. The advertisement service server returns an advertisement content corresponding to the advertisement information acquisition request to the terminal according to the advertisement information acquisition request sent by the terminal, and forwards the advertisement information acquisition request to the advertisement monitoring server;

202、广告业务服务器根据终端发送的广告信息获取请求为终端返回与广告信息获取请求对应的广告内容，并将广告信息获取请求转发给广告监测服务器； 202. The advertisement service server returns, according to the advertisement information acquisition request sent by the terminal, the advertisement content corresponding to the advertisement information acquisition request, and forwards the advertisement information acquisition request to the advertisement monitoring server;

203、广告监测服务器接收终端发送的通知消息； 203. The advertisement monitoring server receives the notification message sent by the terminal.

204、广告监测服务器根据通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。 204. The advertisement monitoring server acquires data in the preset correspondence according to the parameter in the notification message, so as to implement charging for the advertisement served by the advertiser.

广告主将需要投放的广告的内容上传至广告业务服务器，同时为每个广告设置对应的广告效果地址，每个广告对应的广告效果地址至少有一个，广告效果地址可以是用户购买、收藏广告中广告的商品的地址，设置完成后，将广告效果地址上传至广告监测服务器。 The advertiser uploads the content of the advertisement to be advertised to the advertisement business server, and sets a corresponding advertisement effect address for each advertisement, and each advertisement corresponds to at least one advertisement effect address, and the advertisement effect address may be an advertisement for the user to purchase or collect the advertisement. The address of the product, after the setting is completed, upload the advertisement effect address to the advertisement monitoring server.

当终端需要获取某个广告的内容时，向广告业务服务器发送广告信息获取请求，广告信息获取请求中可以包括广告的名称，终端的标识等信息。其中，终端的标识可以是终端的名称， IP地址， IMEI等信息。 When the terminal needs to obtain the content of an advertisement, the advertisement service acquisition request is sent to the advertisement service server, and the advertisement information acquisition request may include information such as the name of the advertisement, the identifier of the terminal, and the like. The identifier of the terminal may be a name of the terminal, an IP address, an IMEI, and the like.

广告业务服务器根据终端发送的广告信息获取请求为终端返回与广告信息获取请求对应的广告内容，并将广告信息获取请求转发给广告监测服务器。 The advertisement service server returns the advertisement content corresponding to the advertisement information acquisition request to the terminal according to the advertisement information acquisition request sent by the terminal, and forwards the advertisement information acquisition request to the advertisement monitoring server.

广告监测服务器接收广告业务服务器转发的广告信息获取请求，为终端返回与广告信息获取请求对应的广告效果地址。具体地，广告监测服务器可以在接收到广告业务服务器转发的广告信息获取请求后，将查找到的与广告信息获取请求对应的广告效果地址发送给广告业务服务器，通过广告业务服务器将广告效果地址返回给终端；另外，广告监测服务器在查找到与广告信息获取请求对应的广告效果地址之后，也可根据广告信息获取请求中携带的终端的标识直接将广告效果地址发送给终端。 The advertisement monitoring server receives the advertisement information acquisition request forwarded by the advertisement service server, and returns the advertisement effect address corresponding to the advertisement information acquisition request for the terminal. Specifically, after receiving the advertisement information acquisition request forwarded by the advertisement service server, the advertisement monitoring server may send the found advertisement effect address corresponding to the advertisement information acquisition request to the advertisement service server, and return the advertisement effect address through the advertisement service server. In addition, after the advertisement monitoring server finds the advertisement effect address corresponding to the advertisement information acquisition request, the advertisement monitoring server may directly send the advertisement effect address to the terminal according to the identifier of the terminal carried in the advertisement information acquisition request.

当终端接收到的广告效果地址只有一个时，通知消息用于通知广告监测服务器终端监测到用户对广告内容的响应信息中包含有一个与终端接收到的一个广告效果地址匹配的地址；当终端接收到的广告效果地址有多个时，通知消息用于通知广告监测服务器终端监测到用户对广告内容的响应信息中包含有至少一个与终端接收到的多个广告效果地址匹配的地址。 When the terminal receives only one advertisement effect address, the notification message is used to notify the advertisement monitoring server terminal that the response information of the user to the advertisement content includes an address matching an advertisement effect address received by the terminal; when the terminal receives When there are multiple advertisement effect addresses, the notification message is used to notify the advertisement monitoring server terminal that the response information of the user to the advertisement content includes at least one address matching the plurality of advertisement effect addresses received by the terminal.

另外，通知消息中的参数包括以下至少一个：用户的标识（例如用户名，账号，联系方式等），与广告效果地址匹配的地址，以及产生广告效果的行为名称（例如购买，收藏，加入购物车等）。 In addition, the parameters in the notification message include at least one of the following: a user's identifier (eg, username, account number, contact information, etc.), an address that matches the advertisement effect address, and a behavior name that generates an advertisement effect (eg, purchase, collection, purchase, purchase) Car, etc.).

广告监测服务器根据通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。预设的对应关系指的是预设的广告效果与费用之间的对应关系，预设的对应关系可由广告主与广告平台预先商定，例如当监测到用户对广告的商品进行收藏时，广告主为广告平台支付 X元，当监测到用户购买了广告的商品时，广告主为广告平台支付 Y元。 The advertisement monitoring server obtains the data in the preset correspondence according to the parameters in the notification message, so as to implement charging for the advertisement served by the advertiser. The preset correspondence relationship refers to a correspondence between a preset advertisement effect and a fee, and the preset correspondence relationship may be pre-agreed by the advertiser and the advertisement platform, for example, when the user is monitored for the advertisement of the advertisement item, the advertiser The X-element is paid for the advertising platform, and when the user purchases the product of the advertisement, the advertiser pays the Y-yuan for the advertising platform.

本实施例中，在终端发送广告信息获取请求后，广告业务服务器会为终端返回对应的广告内容，广告监测服务器会为终端返回对应的广告效果地址，终端根据接收到的广告效果地址监测用户对广告内容的响应，当监测到响应信息中包含与广告效果地址匹配的地址时，向广告监测服务器发送通知消息，广告监测服务器根据通知消息获取预设的对应关系中的数据，即可实现按照广告效果计费，实现了在不修改广告内容的前提下，对广告效果进行监测，提高了广告效果监测的灵活性。 In this embodiment, after the terminal sends the advertisement information acquisition request, the advertisement service server returns the corresponding advertisement content for the terminal, and the advertisement monitoring server returns the corresponding advertisement effect address for the terminal, and the terminal monitors the user pair according to the received advertisement effect address. The response of the advertisement content, when the response information is detected to include an address matching the advertisement effect address, sending a notification message to the advertisement monitoring server, and the advertisement monitoring server acquires the data in the preset correspondence according to the notification message, thereby implementing the advertisement according to the advertisement The effect billing realizes monitoring the advertisement effect without modifying the advertisement content, and improves the flexibility of the advertisement effect monitoring.

下面介绍本发明实施例提供的终端，请参阅图 3 , 终端 300可以为平板电脑、手机、笔记本电脑等终端设备，终端 300包括： The terminal provided by the embodiment of the present invention is described below. Referring to FIG. 3, the terminal 300 can be a terminal device such as a tablet computer, a mobile phone, or a notebook computer. The terminal 300 includes:

发送单元 301 , 用于向广告业务服务器发送广告信息获取请求； a sending unit 301, configured to send an advertisement information acquisition request to the advertisement service server;

接收单元 302, 用于接收与广告信息获取请求对应的广告效果地址及广告业务服务器返回的与广告信息获取请求对应的广告内容； The receiving unit 302 is configured to receive an advertisement effect address corresponding to the advertisement information acquisition request and an advertisement content corresponding to the advertisement information acquisition request returned by the advertisement service server;

监测单元 303 , 用于获取用户对广告内容的响应信息，判断响应信息中是 - - 否包含有与广告效果地址匹配的地址，若响应信息中包含有与广告效果地址匹配的地址，则触发发送单元 301向广告监测服务器发送通知消息。 The monitoring unit 303 is configured to obtain response information of the user to the advertisement content, and determine that the response information is - - No includes an address matching the advertisement effect address, and if the response information includes an address matching the advertisement effect address, the trigger sending unit 301 sends a notification message to the advertisement monitoring server.

为便于理解，下面以一个实际应用场景对本实施例中终端 300内的各单元之间的交互方式进行描述，具体如下： For the sake of understanding, the following describes the interaction mode between the units in the terminal 300 in this embodiment in a practical application scenario, as follows:

当终端 300需要获取某个广告的内容时，发送单元 301向广告业务服务器发送广告信息获取请求，广告信息获取请求中可以包括广告的名称，终端的标识等信息。其中，终端的标识可以是终端的名称， IP地址， IMEI等信息。 When the terminal 300 needs to obtain the content of an advertisement, the sending unit 301 sends an advertisement information acquisition request to the advertisement service server, and the advertisement information acquisition request may include information such as the name of the advertisement, the identifier of the terminal, and the like. The identifier of the terminal may be a name of the terminal, an IP address, an IMEI, and the like.

广告业务服务器接收到终端发送的广告信息获取请求后，查找与该广告信息获取请求对应的广告内容，将广告内容返回给终端，同时将广告信息获取请求转发给广告监测服务器，从广告监测服务器获取与广告信息获取请求对应的广告效果地址，并将广告效果地址发送给终端。接收单元 302接收广告业务服务器返回的广告内容及广告效果地址。 After receiving the advertisement information acquisition request sent by the terminal, the advertisement service server searches for the advertisement content corresponding to the advertisement information acquisition request, returns the advertisement content to the terminal, and forwards the advertisement information acquisition request to the advertisement monitoring server, and obtains from the advertisement monitoring server. The advertisement effect address corresponding to the advertisement information acquisition request, and the advertisement effect address is transmitted to the terminal. The receiving unit 302 receives the advertisement content and the advertisement effect address returned by the advertisement service server.

在具体实现中，在广告业务服务器将广告信息获取请求转发给广告监测服务器之后，也可由广告监测服务器根据广告信息获取请求中携带的终端的标识，将广告效果地址直接返回给终端。对应地，接收单元 302接收广告监测服务器返回的广告效果地址。 In a specific implementation, after the advertisement service server forwards the advertisement information acquisition request to the advertisement monitoring server, the advertisement monitoring server may directly return the advertisement effect address to the terminal according to the identifier of the terminal carried in the advertisement information acquisition request. Correspondingly, the receiving unit 302 receives the advertisement effect address returned by the advertisement monitoring server.

如果广告主预设的与终端请求的广告对应的广告效果地址只有一个，则接收单元 302接收到的广告效果地址就只有一个，如果广告主预设的与终端请求的广告对应的广告效果地址有多个，则接收单元 302接收到的广告效果地址就有多个。 If the advertiser has only one advertisement effect address corresponding to the advertisement requested by the terminal, the receiving unit 302 receives only one advertisement effect address, and if the advertiser presets the advertisement effect address corresponding to the advertisement requested by the terminal, If there are multiple, there are multiple advertisement effect addresses received by the receiving unit 302.

监测单元 303在接收单元 302接收到与广告信息获取请求对应的广告内容及广告效果地址之后，监测用户对广告内容的响应，获取用户对广告内容的响应信息，判断响应信息中是否包含有与广告效果地址匹配的地址，若有，则触发发送单元 301向广告监测服务器发送通知消息。 After receiving the advertisement content and the advertisement effect address corresponding to the advertisement information acquisition request, the monitoring unit 303 monitors the response of the user to the advertisement content, obtains the response information of the user to the advertisement content, and determines whether the response information includes the advertisement and the advertisement. The address matching the effect address, if any, triggers the sending unit 301 to send a notification message to the advertisement monitoring server.

具体地，当接收单元 302接收到的与广告信息获取请求对应的广告效果地址只有一个时，监测单元 303判断响应信息中是否包含有与广告效果地址匹配 - - 的地址具体为：监测单元 303 判断响应信息中是否包含一个与接收单元 302 接收到的一个广告效果地址匹配的地址，若响应信息中包含有一个与接收单元 302接收到的一个广告效果地址匹配的地址，则确定响应信息中包含有与广告效果地址匹配的地址。 Specifically, when the receiving unit 302 receives only one advertisement effect address corresponding to the advertisement information obtaining request, the monitoring unit 303 determines whether the response information includes the matching with the advertisement effect address. The address of the - is specifically: the monitoring unit 303 determines whether the response information includes an address matching an advertisement effect address received by the receiving unit 302, and the response information includes an advertisement effect address received by the receiving unit 302. The matching address determines that the response message contains an address that matches the advertisement effect address.

而当接收单元 302接收到的与广告信息获取请求对应的广告效果地址有多个时，监测单元 303判断响应信息中是否包含有与广告效果地址匹配的地址具体为：监测单元 303 判断响应信息中是否包含有至少一个与接收单元 302 接收到的多个广告效果地址匹配的地址，若响应信息中包含有至少一个与接收单元 302接收到的多个广告效果地址匹配的地址，则确定响应信息中包含有与广告效果地址匹配的地址。 When the receiving unit 302 receives a plurality of advertisement effect addresses corresponding to the advertisement information acquisition request, the monitoring unit 303 determines whether the address corresponding to the advertisement effect address is included in the response information, specifically: the monitoring unit 303 determines the response information. Whether at least one address matching the plurality of advertisement effect addresses received by the receiving unit 302 is included, and if the response information includes at least one address matching the plurality of advertisement effect addresses received by the receiving unit 302, determining the response information Contains an address that matches the ad's performance address.

发送单元 301 向广告监测服务器发送的通知消息中的参数包括以下至少一个：用户的标识（例如用户名，账号，联系方式等），与广告效果地址匹配的地址，以及产生广告效果的行为名称（例如购买，收藏，加入购物车等）。广告监测服务器根据通知消息中的参数就可以对广告主投放的广告进行计费。 The parameter in the notification message sent by the sending unit 301 to the advertisement monitoring server includes at least one of the following: an identifier of the user (eg, user name, account number, contact information, etc.), an address matching the advertisement effect address, and a behavior name that generates an advertisement effect ( For example, purchase, collection, add to shopping cart, etc.). The advertisement monitoring server can charge the advertisements served by the advertiser according to the parameters in the notification message.

本实施例中，在发送单元发送广告信息获取请求后，接收单元会接收到与广告信息获取请求对应的广告内容及广告效果地址，监测单元可以根据接收单元获取的广告效果地址监测用户对广告内容的响应，若监测到用户对广告内容的响应信息中包含有与所述广告效果地址匹配的地址，则触发发送单元向广告监测服务器发送通知消息，广告监测服务器根据通知消息中的参数进行广告监测，实现了在不修改广告内容的前提下，对广告效果进行监测，提高了广告效果监测的灵活性。 In this embodiment, after the sending unit sends the advertisement information acquisition request, the receiving unit receives the advertisement content and the advertisement effect address corresponding to the advertisement information acquisition request, and the monitoring unit may monitor the user to the advertisement content according to the advertisement effect address obtained by the receiving unit. The response, if it is detected that the response information of the user to the advertisement content includes an address matching the advertisement effect address, the trigger sending unit sends a notification message to the advertisement monitoring server, and the advertisement monitoring server performs advertisement monitoring according to the parameter in the notification message. , to achieve the monitoring of the effectiveness of the advertisement without modifying the content of the advertisement, thereby improving the flexibility of monitoring the effectiveness of the advertisement.

图 4是本发明实施例提供的终端的另一实施例示意图。请参阅图 4, 终端 400可以用于实施上述实施例提供的广告监测方法，终端 400包括： FIG. 4 is a schematic diagram of another embodiment of a terminal according to an embodiment of the present invention. Referring to FIG. 4, the terminal 400 can be used to implement the advertisement monitoring method provided by the foregoing embodiment. The terminal 400 includes:

接收机 401、发射机 402、存储器 403和处理器 404。其中，接收机 401、发射机 402、和存储器 403均与处理器 404连接，例如，可以通过总线连接。当然，终端 400还可以包括天线、基带处理部件、中射频处理部件、输入输出 - - 装置等通用部件，本实施例在此不做任何限制。 Receiver 401, transmitter 402, memory 403, and processor 404. The receiver 401, the transmitter 402, and the memory 403 are all connected to the processor 404, for example, via a bus. Of course, the terminal 400 may further include an antenna, a baseband processing component, a medium RF processing component, and an input and output. - - General components such as devices, and the present embodiment does not impose any limitation here.

接收机 401和发射机 402可以集成在一起，构成收发机。 Receiver 401 and transmitter 402 can be integrated to form a transceiver.

存储器 403用于存储可执行程序代码，该程序代码包括计算机操作指令。存储器 403 可能包含高速 RAM 存储器，也可能还包括非易失性存储器 ( non- volatile memory ), 例如至少一个磁盘存储器。 Memory 403 is for storing executable program code, the program code including computer operating instructions. The memory 403 may include a high speed RAM memory and may also include a non-volatile memory such as at least one disk memory.

处理器 404可以是一个中央处理器（Central Processing Unit, CPU ), 或者是特定集成电路（Application Specific Integrated Circuit, ASIC ), 或者是被配置成实施本发明实施例的一个或多个集成电路。 The processor 404 can be a Central Processing Unit (CPU), or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present invention.

具体在本实施例中，发射机 402用于向广告业务服务器发送广告信息获取请求； Specifically, in this embodiment, the transmitter 402 is configured to send an advertisement information acquisition request to the advertisement service server;

接收机 401 用于接收与广告信息获取请求对应的广告效果地址以及接收广告业务服务器返回的与广告信息获取请求对应的广告内容； The receiver 401 is configured to receive an advertisement effect address corresponding to the advertisement information acquisition request and receive the advertisement content corresponding to the advertisement information acquisition request returned by the advertisement service server;

处理器 404用于获取用户对广告内容的响应信息，判断响应信息中是否包含有与广告效果地址匹配的地址，若响应信息中包含有与广告效果地址匹配的地址，则触发发射机 402向广告监测服务器发送通知消息。 The processor 404 is configured to obtain response information of the user to the advertisement content, determine whether the response information includes an address that matches the advertisement effect address, and if the response information includes an address that matches the advertisement effect address, trigger the transmitter 402 to the advertisement. The monitoring server sends a notification message.

另外需要说明的是，本实施例提供的终端 400, 还可以用于实现前述方法实施例中的其它步骤，在此不再赘述。 It should be noted that the terminal 400 provided in this embodiment may also be used to implement other steps in the foregoing method embodiments, and details are not described herein again.

下面介绍本发明实施例提供的广告监测服务器，请参阅图 5 , 广告监测服务器 500包括： The advertisement monitoring server provided by the embodiment of the present invention is described below. Referring to FIG. 5, the advertisement monitoring server 500 includes:

地址管理单元 501 , 用于在广告业务服务器根据终端发送的广告信息获取请求为终端返回与广告信息获取请求对应的广告内容，并将广告信息获取请求转发给广告监测服务器之后，接收广告业务服务器转发的广告信息获取请求，为终端返回与广告信息获取请求对应的广告效果地址； The address management unit 501 is configured to: after the advertisement service server returns an advertisement content corresponding to the advertisement information acquisition request for the terminal according to the advertisement information acquisition request sent by the terminal, and forward the advertisement information acquisition request to the advertisement monitoring server, and receive the advertisement service server to forward The advertisement information acquisition request returns an advertisement effect address corresponding to the advertisement information acquisition request for the terminal;

接收单元 502, 于接收终端发送的通知消息，通知消息用于通广告监测服务器终端监测到用户对广告内容的响应信息中包含有与广告效果地址匹配的地址； The receiving unit 502 is configured to receive, by the receiving terminal, a notification message, where the notification message is used by the advertisement monitoring server terminal to monitor that the response information of the user to the advertisement content includes an address that matches the advertisement effect address;

计费单元 503 , 用于根据通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。 The charging unit 503 is configured to obtain data in the preset correspondence according to the parameter in the notification message, so as to implement charging for the advertisement served by the advertiser.

为便于理解，下面以一个实际应用场景对本实施例中广告监测服务器 500 内的各单元之间的交互方式进行描述，具体如下： - - 广告主将需要投放的广告的内容上传至广告业务服务器，同时为每个广告设置对应的广告效果地址，每个广告对应的广告效果地址至少有一个，广告效果地址可以是用户购买、收藏广告中广告的商品的地址，设置完成后，将广告效果地址上传至广告监测服务器。 For the sake of understanding, the following describes the interaction mode between the units in the advertisement monitoring server 500 in this embodiment in a practical application scenario, as follows: - - The advertiser uploads the content of the advertisement to be delivered to the advertisement business server, and sets the corresponding advertisement effect address for each advertisement. Each advertisement corresponds to at least one advertisement effect address, and the advertisement effect address may be the user purchase and the advertisement advertisement. The address of the product in the middle advertisement, after the setting is completed, upload the advertisement effect address to the advertisement monitoring server.

广告业务服务器根据终端发送的广告信息获取请求为终端返回与广告信息获取请求对应的广告内容，并将广告信息获取请求转发给地址管理单元 501。 The advertisement service server returns the advertisement content corresponding to the advertisement information acquisition request to the terminal according to the advertisement information acquisition request sent by the terminal, and forwards the advertisement information acquisition request to the address management unit 501.

地址管理单元 501接收广告业务服务器转发的广告信息获取请求，为终端返回与广告信息获取请求对应的广告效果地址。具体地，地址管理单元 501 可以在接收到广告业务服务器转发的广告信息获取请求后，将查找到的与广告信息获取请求对应的广告效果地址发送给广告业务服务器，通过广告业务服务器将广告效果地址返回给终端；另外，地址管理单元 501在查找到与广告信息获取请求对应的广告效果地址之后，也可根据广告信息获取请求中携带的终端的标识直接将广告效果地址发送给终端。 The address management unit 501 receives the advertisement information acquisition request forwarded by the advertisement service server, and returns the advertisement effect address corresponding to the advertisement information acquisition request for the terminal. Specifically, after receiving the advertisement information acquisition request forwarded by the advertisement service server, the address management unit 501 may send the found advertisement effect address corresponding to the advertisement information acquisition request to the advertisement service server, and use the advertisement service server to set the advertisement effect address. The address management unit 501 may directly send the advertisement effect address to the terminal according to the identifier of the terminal carried in the advertisement information acquisition request after the advertisement effect address corresponding to the advertisement information acquisition request is found.

如果广告主预设的与终端请求的广告对应的广告效果地址只有一个，则返回给终端的广告效果地址就只有一个，如果广告主预设的与终端请求的广告对应的广告效果地址有多个，则返回给终端的广告效果地址就有多个。 If the advertiser presets only one advertisement effect address corresponding to the advertisement requested by the terminal, there is only one advertisement effect address returned to the terminal, if the advertiser presets multiple advertisement effect addresses corresponding to the advertisement requested by the terminal. , there are multiple advertisement effect addresses returned to the terminal.

终端在接收到与广告信息获取请求对应的广告内容及广告效果地址之后，监测用户对广告内容的响应，获取用户对广告内容的响应信息，判断响应信息中是否包含有与广告效果地址匹配的地址，若有，则向广告监测服务器发送通知消息，接收单元 502接收终端发送的通知消息。 After receiving the advertisement content and the advertisement effect address corresponding to the advertisement information acquisition request, the terminal monitors the response of the user to the advertisement content, obtains the response information of the user to the advertisement content, and determines whether the response information includes an address matching the advertisement effect address. If yes, the notification message is sent to the advertisement monitoring server, and the receiving unit 502 receives the notification message sent by the terminal.

另外，通知消息中的参数包括以下至少一个：用户的标识（例如用户名， - - 账号，联系方式等），与广告效果地址匹配的地址，以及产生广告效果的行为名称（例如购买，收藏，加入购物车等）。 In addition, the parameters in the notification message include at least one of the following: a user's identity (eg, a username, - - Account number, contact details, etc., the address that matches the ad's performance address, and the name of the action that generated the ad's performance (e.g., purchase, collection, add to cart, etc.).

计费单元 503根据通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。预设的对应关系指的是预设的广告效果与费用之间的对应关系，预设的对应关系可由广告主与广告平台预先商定，例如当监测到用户对广告的商品进行收藏时，广告主为广告平台支付 X元，当监测到用户购买了广告的商品时，广告主为广告平台支付 Y元。 The charging unit 503 obtains the data in the preset correspondence according to the parameters in the notification message, so as to implement charging for the advertisement delivered by the advertiser. The preset correspondence relationship refers to a correspondence between a preset advertisement effect and a fee, and the preset correspondence relationship may be pre-agreed by the advertiser and the advertisement platform, for example, when the user is monitored for the advertisement of the advertisement item, the advertiser The X-element is paid for the advertising platform, and when the user purchases the product of the advertisement, the advertiser pays the Y-yuan for the advertising platform.

本实施例中，在终端发送广告信息获取请求后，广告业务服务器会为终端告效果地址，终端根据接收到的广告效果地址监测用户对广告内容的响应，当监测到响应信息中包含与广告效果地址匹配的地址时，向广告监测服务器发送通知消息，计费单元根据通知消息获取预设的对应关系中的数据，即可实现按照广告效果计费，实现了在不修改广告内容的前提下，对广告效果进行监测，提高了广告效果监测的灵活性。 In this embodiment, after the terminal sends the advertisement information acquisition request, the advertisement service server advertises the effect address for the terminal, and the terminal monitors the response of the user to the advertisement content according to the received advertisement effect address, and when the monitored response information includes the advertisement effect When the address matches the address, the notification message is sent to the advertisement monitoring server, and the charging unit obtains the data in the preset correspondence according to the notification message, thereby realizing charging according to the advertisement effect, and realizing that the advertisement content is not modified, Monitoring the effectiveness of advertising improves the flexibility of monitoring the effectiveness of advertising.

图 6是本发明实施例提供的广告监测服务器的另一实施例示意图。请参阅告监测服务器 600包括： FIG. 6 is a schematic diagram of another embodiment of an advertisement monitoring server according to an embodiment of the present invention. Please refer to the monitoring server 600 including:

接收机 601、发射机 602、存储器 603和处理器 604。其中，接收机 601、发射机 602、和存储器 603均与处理器 604连接，例如，可以通过总线连接。当然，广告监测服务器 600还可以包括天线、基带处理部件、中射频处理部件、输入输出装置等通用部件，本实施例在此不做任何限制。 Receiver 601, transmitter 602, memory 603 and processor 604. The receiver 601, the transmitter 602, and the memory 603 are all connected to the processor 604, for example, via a bus. Of course, the advertisement monitoring server 600 may further include a common component such as an antenna, a baseband processing component, a medium RF processing component, an input/output device, and the like, which is not limited herein.

接收机 601和发射机 602可以集成在一起，构成收发机。 Receiver 601 and transmitter 602 can be integrated to form a transceiver.

存储器 603用于存储可执行程序代码，该程序代码包括计算机操作指令。存储器 603 可能包含高速 RAM 存储器，也可能还包括非易失性存储器 ( non- volatile memory ), 例如至少一个磁盘存者器。 Memory 603 is for storing executable program code, the program code including computer operating instructions. The memory 603 may include a high speed RAM memory and may also include a non-volatile memory such as at least one disk memory.

处理器 604可以是一个中央处理器（Central Processing Unit, CPU ), 或者是特定集成电路（Application Specific Integrated Circuit, ASIC ), 或者是被配置成实施本发明实施例的一个或多个集成电路。 The processor 604 can be a Central Processing Unit (CPU), or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present invention.

具体在本实施例中，处理器 604用于在广告业务服务器根据终端发送的广告信息获取请求为终端返回与广告信息获取请求对应的广告内容，并将广告信 - - 息获取请求转发给广告监测服务器之后，接收广告业务服务器转发的广告信息获取请求，为终端返回与广告信息获取请求对应的广告效果地址； Specifically, in this embodiment, the processor 604 is configured to return, according to the advertisement information acquisition request sent by the terminal, the advertisement content corresponding to the advertisement information acquisition request, and the advertisement information. After the information acquisition request is forwarded to the advertisement monitoring server, the advertisement information acquisition request forwarded by the advertisement service server is received, and the advertisement effect address corresponding to the advertisement information acquisition request is returned for the terminal;

接收机 601用于接收终端发送的通知消息，通知消息用于通知广告监测服务器 600 终端监测到用户对广告内容的响应信息中包含有与广告效果地址匹配的地址； The receiver 601 is configured to receive a notification message sent by the terminal, where the notification message is used to notify the advertisement monitoring server 600 that the terminal detects that the response information of the user to the advertisement content includes an address matching the advertisement effect address;

处理器 604还用于根据通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。 The processor 604 is further configured to obtain data in the preset correspondence according to the parameter in the notification message, so as to implement charging for the advertisement served by the advertiser.

另外需要说明的是，本实施例提供的广告监测服务器 600, 还可以用于实现前述方法实施例中的其它步骤，在此不再赘述。 It should be noted that the advertisement monitoring server 600 provided in this embodiment may also be used to implement other steps in the foregoing method embodiments, and details are not described herein again.

最后，本发明实施例还提供了一种广告效果监测***，请参阅图 7, 广告监测***包括终端 701、广告业务服务器 702以及广告监测服务器 703。 Finally, an embodiment of the present invention further provides an advertisement effect monitoring system. Referring to FIG. 7, the advertisement monitoring system includes a terminal 701, an advertisement service server 702, and an advertisement monitoring server 703.

需要说明的是，本实施例中的终端 701可以与前述图 3与图 4所示的终端相同，广告监测服务器 703可以与前述图 5与图 6所示的广告监测服务器相同，三个装置的具体交互过程可参见上文对应的描述，此处不再赘述。 It should be noted that the terminal 701 in this embodiment may be the same as the terminal shown in FIG. 3 and FIG. 4, and the advertisement monitoring server 703 may be the same as the advertisement monitoring server shown in FIG. 5 and FIG. For the specific interaction process, refer to the corresponding description above, and details are not described herein again.

另外需说明的是，以上所描述的装置实施例仅仅是示意性的，其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。另外，本发明提供的装置实施例附图中，模块之间的连接关系表示它们之间具有通信连接，具体可以实现为一条或多条通信总线或信号线。本领域普通技术人员在不付出创造性劳动的情况下，即可以理解并实施。 It should be noted that the device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be The physical unit, that is, can be located in one place, or can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment. Further, in the drawings of the apparatus embodiments provided by the present invention, the connection relationship between the modules indicates that there is a communication connection therebetween, and specifically, one or more communication buses or signal lines can be realized. Those of ordinary skill in the art can understand and implement without any creative effort.

通过以上的实施方式的描述，所属领域的技术人员可以清楚地了解到本发明可借助软件加必需的通用硬件的方式来实现，当然也可以通过专用硬件包括专用集成电路、专用 CPU、专用存储器、专用元器件等来实现。一般情况下，凡由计算机程序完成的功能都可以很容易地用相应的硬件来实现，而且，用来实现同一功能的具体硬件结构也可以是多种多样的，例如模拟电路、数字电路或专用电路等。但是，对本发明而言更多情况下软件程序实现是更佳的实施方式。基于这样的理解，本发明的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在可读取的存储介质中，如计算机的软盘， U盘、移动硬盘、只读存储器（ROM, Read-Only - - Through the description of the above embodiments, those skilled in the art can clearly understand that the present invention can be implemented by means of software plus necessary general hardware, and of course, through dedicated hardware, including an application specific integrated circuit, a dedicated CPU, a dedicated memory, Special components and so on. In general, functions performed by computer programs can be easily implemented with the corresponding hardware. Moreover, the specific hardware structure used to implement the same function can be various, such as analog circuits, digital circuits, or dedicated circuits. Circuits, etc. However, for the purposes of the present invention, software program implementation is a better implementation in more cases. Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a readable storage medium, such as a floppy disk of a computer. , U disk, mobile hard disk, read-only memory (ROM, Read-Only - -

Memory ), 随机存取存者器（ RAM, Random Access Memory )、磁碟或者光盘等，包括若干指令用以使得一台计算机设备（可以是个人计算机，服务器，或者网络设备等）执行本发明各个实施例所述的方法。 Memory ), random access memory (RAM), disk or optical disk, etc., including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the present invention. The method described in the examples.

以上对本发明实施例所提供的一种广告监测方法、相关设备及***进行了详细介绍，对于本领域的一般技术人员，依据本发明实施例的思想，在具体实施方式及应用范围上均会有改变之处，因此，本说明书内容不应理解为对本发明的限制。 The foregoing describes an advertisement monitoring method, related device, and system provided by the embodiments of the present invention. For those skilled in the art, according to the idea of the embodiment of the present invention, there will be a specific implementation manner and application scope. The contents of the description are not to be construed as limiting the invention.

Claims

权利要求 Rights request

1、一种广告监测方法，其特征在于，所述方法包括： 1. An advertising monitoring method, characterized in that the method includes:

终端向广告业务服务器发送广告信息获取请求； The terminal sends an advertising information acquisition request to the advertising service server;

所述终端接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告内容； The terminal receives the advertising content corresponding to the advertising information acquisition request returned by the advertising service server;

所述终端接收与所述广告信息获取请求对应的广告效果地址； The terminal receives an advertising effect address corresponding to the advertising information acquisition request;

所述终端获取用户对所述广告内容的响应信息，判断所述响应信息中是否包含有与所述广告效果地址匹配的地址 ,若所述响应信息中包含有与所述广告效果地址匹配的地址，则向广告监测服务器发送通知消息。 The terminal obtains the user's response information to the advertising content, and determines whether the response information contains an address matching the advertising effect address. If the response information contains an address matching the advertising effect address, , then a notification message is sent to the advertising monitoring server.

2、如权利要求 1所述的广告监测方法，其特征在于，所述通知消息中的参数包括以下至少一个：所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 2. The advertising monitoring method according to claim 1, characterized in that the parameters in the notification message include at least one of the following: the user's identification, an address matching the advertising effect address, and an advertising effect generating address. Behavior name.

3、如权利要求 1所述的广告监测方法，其特征在于，所述与所述广告信息获取请求对应的广告效果地址至少有一个； 3. The advertising monitoring method according to claim 1, wherein there is at least one advertising effect address corresponding to the advertising information acquisition request;

当所述与所述广告信息获取请求对应的广告效果地址只有一个时，所述终端判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述终端判断所述响应信息中是否包含一个与所述一个广告效果地址匹配的地址，若所述响应信息中包含一个与所述一个广告效果地址匹配的地址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址； When there is only one advertising effect address corresponding to the advertising information acquisition request, the terminal determines whether the response information contains an address matching the advertising effect address. Specifically, the terminal determines whether the response Whether the information contains an address that matches the one advertising effect address. If the response information contains an address that matches the one advertising effect address, it is determined that the response information contains the address that matches the advertising effect address. matching address;

或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述终端判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述终端判断所述响应信息中是否包含有至少一个与所述多个广告效果地址匹配的地址，若所述响应信息中包含有至少一个与所述多个广告效果地址匹配的地址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址。 Or when there are multiple advertising effect addresses corresponding to the advertising information acquisition request, the terminal determines whether the response information contains an address matching the advertising effect address. Specifically, the terminal determines whether the advertising effect address is: Whether the response information contains at least one address matching the plurality of advertising effect addresses, and if the response information contains at least one address matching the plurality of advertising effect addresses, determine whether the response information contains at least one address matching the plurality of advertising effect addresses. Contains an address that matches the ad performance address.

4、如权利要求 1至 3任意一项所述的广告监测方法，其特征在于，所述终端接收与所述广告信息获取请求对应的广告效果地址步骤之前，所述方法还包括： 4. The advertising monitoring method according to any one of claims 1 to 3, characterized in that, before the terminal receives the advertising effect address corresponding to the advertising information acquisition request, the method further includes:

所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器，从所述广告监测服务器获取与所述广告信息获取请求对应的广告效果地址； The advertising service server forwards the advertising information obtaining request to the advertising monitoring server, and obtains the advertising effect location corresponding to the advertising information obtaining request from the advertising monitoring server. address;

所述终端接收与所述广告信息获取请求对应的广告效果地址具体为：所述终端接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告效果地址。 The terminal receiving the advertising effect address corresponding to the advertising information obtaining request specifically includes: the terminal receiving the advertising effect address corresponding to the advertising information obtaining request returned by the advertising service server.

5、如权利要求 1至 3任意一项所述的广告监测方法，其特征在于，所述广告信息获取请求中包括所述终端的标识，所述终端接收与所述广告信息获取请求对应的广告效果地址步骤之前，所述方法还包括： 5. The advertisement monitoring method according to any one of claims 1 to 3, wherein the advertisement information acquisition request includes an identification of the terminal, and the terminal receives advertisements corresponding to the advertisement information acquisition request. Before the effect address step, the method further includes:

所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器； The advertising service server forwards the advertising information acquisition request to the advertising monitoring server;

所述终端接收与所述广告信息获取请求对应的广告效果地址具体为：所述终端接收所述广告监测服务器根据所述终端的标识返回的与所述广告信息获取请求对应的广告效果地址。 The terminal receiving the advertising effect address corresponding to the advertising information obtaining request specifically includes: the terminal receiving the advertising effect address corresponding to the advertising information obtaining request returned by the advertising monitoring server according to the identification of the terminal.

6、一种广告监测方法，其特征在于，所述方法包括： 6. An advertising monitoring method, characterized in that the method includes:

广告业务服务器根据终端发送的广告信息获取请求为所述终端返回与所述广告信息获取请求对应的广告内容，并将所述广告信息获取请求转发给所述广告监测服务器； The advertising service server returns the advertising content corresponding to the advertising information obtaining request to the terminal according to the advertising information obtaining request sent by the terminal, and forwards the advertising information obtaining request to the advertising monitoring server;

所述广告监测服务器接收所述广告业务服务器转发的广告信息获取请求，为所述终端返回与所述广告信息获取请求对应的广告效果地址； The advertisement monitoring server receives the advertisement information acquisition request forwarded by the advertisement service server, and returns to the terminal an advertisement effect address corresponding to the advertisement information acquisition request;

所述广告监测服务器接收所述终端发送的通知消息，所述通知消息用于通知所述广告监测服务器所述终端监测到用户对所述广告内容的响应信息中包含有与所述广告效果地址匹配的地址； The advertisement monitoring server receives a notification message sent by the terminal, and the notification message is used to notify the advertisement monitoring server that the terminal has detected that the user's response information to the advertisement content contains information that matches the advertisement effect address. the address of;

所述广告监测服务器根据所述通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。 The advertisement monitoring server obtains the data in the preset correspondence relationship according to the parameters in the notification message, so as to charge the advertisement placed by the advertiser.

7、如权利要求 6所述的广告监测方法，其特征在于，所述通知消息中的参数包括以下至少一个：所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 7. The advertising monitoring method according to claim 6, wherein the parameters in the notification message include at least one of the following: the user's identification, an address matching the advertising effect address, and an advertising effect generating address. Behavior name.

8、如权利要求 6所述的广告监测方法，其特征在于，所述与所述广告信息获取请求对应的广告效果地址至少有一个； 8. The advertising monitoring method according to claim 6, wherein there is at least one advertising effect address corresponding to the advertising information acquisition request;

当所述与所述广告信息获取请求对应的广告效果地址只有一个时，所述通知消息用于通知所述广告监测服务器所述终端监测到所述用户对所述广告内容的响应信息中包含有一个与所述一个广告效果地址匹配的地址；或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述通知消息用于通知所述广告监测服务器所述终端监测到所述用户对所述广告内容的响应信息中包含有至少一个与所述多个广告效果地址匹配的地址。 When there is only one advertisement effect address corresponding to the advertisement information acquisition request, the notification message is used to notify the advertisement monitoring server that the terminal has detected that the user has responded to the advertisement. The response information of the content contains an address matching the one advertising effect address; or when there are multiple advertising effect addresses corresponding to the advertising information acquisition request, the notification message is used to notify the advertisement The terminal of the monitoring server detects that the user's response information to the advertising content includes at least one address matching the plurality of advertising effect addresses.

9、如权利要求 6至 8所述的广告监测方法，其特征在于，所述广告监测服务器为所述终端返回与所述广告信息获取请求对应的广告效果地址包括：所述广告监测服务器查找与所述广告信息获取请求对应的广告效果地址，将所述广告效果地址通过所述广告业务服务器返回给所述终端。 9. The advertisement monitoring method according to claims 6 to 8, characterized in that, the advertisement monitoring server returning the advertisement effect address corresponding to the advertisement information acquisition request to the terminal includes: the advertisement monitoring server searches and The advertising information obtains the advertising effect address corresponding to the request, and returns the advertising effect address to the terminal through the advertising service server.

10、如权利要求 6至 8所述的广告监测方法，其特征在于，所述广告信息获取请求中包括所述终端的标识，所述广告监测服务器为所述终端返回与所述广告信息获取请求对应的广告效果地址包括： 10. The advertisement monitoring method according to claims 6 to 8, wherein the advertisement information acquisition request includes the identification of the terminal, and the advertisement monitoring server returns the advertisement information acquisition request to the terminal. The corresponding advertising effect addresses include:

所述广告监测服务器查找与所述广告信息获取请求对应的广告效果地址，根据所述终端的标识将所述广告效果地址返回给所述终端。 The advertisement monitoring server searches for the advertisement effect address corresponding to the advertisement information acquisition request, and returns the advertisement effect address to the terminal according to the identification of the terminal.

11、一种用于广告监测的终端，其特征在于，所述终端包括： 11. A terminal for advertising monitoring, characterized in that the terminal includes:

发送单元，用于向广告业务服务器发送广告信息获取请求； A sending unit, used to send an advertising information acquisition request to the advertising business server;

接收单元，用于接收与所述广告信息获取请求对应的广告效果地址，以及接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告内容；监测单元，用于获取用户对所述广告内容的响应信息，判断所述响应信息中是否包含有与所述广告效果地址匹配的地址，若所述响应信息中包含有与所述广告效果地址匹配的地址，则触发所述发送单元向广告监测服务器发送通知消息。 A receiving unit, configured to receive the advertising effect address corresponding to the advertising information acquisition request, and to receive the advertising content corresponding to the advertising information acquisition request returned by the advertising service server; a monitoring unit, used to obtain the user's response to the advertising information acquisition request The response information of the advertising content determines whether the response information contains an address matching the advertising effect address, and if the response information contains an address matching the advertising effect address, triggering the sending unit to The advertising monitoring server sends a notification message.

12、如权利要求 11所述的终端，其特征在于，所述通知消息中的参数包括以下至少一个，所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 12. The terminal according to claim 11, wherein the parameters in the notification message include at least one of the following: an identification of the user, an address matching the advertisement effect address, and the name of the behavior that generates the advertisement effect. .

13、如权利要求 11所述的终端，其特征在于，所述与所述广告信息获取请求对应的广告效果地址至少有一个； 13. The terminal according to claim 11, wherein there is at least one advertising effect address corresponding to the advertising information acquisition request;

当所述与所述广告信息获取请求对应的广告效果地址只有一个时，所述监测单元判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述监测单元判断所述响应信息中是否包含一个与所述一个广告效果地址匹配的地址，若所述响应信息中包含一个与所述一个广告效果地址匹配的地址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址；或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述监测单元判断所述响应信息中是否包含有与所述广告效果地址匹配的地址具体为：所述监测单元判断所述响应信息中是否包含有至少一个与所述多个广告效果地址匹配的地址，若所述响应信息中包含有至少一个与所述多个广告效果地址匹配的地址，则确定所述响应信息中包含有与所述广告效果地址匹配的地址。 When there is only one advertising effect address corresponding to the advertising information acquisition request, the monitoring unit determines whether the response information contains an address matching the advertising effect address. Specifically, the monitoring unit determines whether the advertising effect address is: Whether the response information contains an address matching the one advertising effect address, if the response information contains an address matching the one advertising effect address address, it is determined that the response information contains an address matching the advertising effect address; or when there are multiple advertising effect addresses corresponding to the advertising information acquisition request, the monitoring unit determines that the response Whether the information contains an address that matches the advertisement effect address is specifically: the monitoring unit determines whether the response information contains at least one address that matches the plurality of advertisement effect addresses. If the response information contains If at least one address matching the plurality of advertising effect addresses is included, it is determined that the response information contains an address matching the advertising effect address.

14、如权利要求 11至 13任意一项所述的终端，其特征在于，在所述接收单元接收与所述广告信息获取请求对应的广告效果地址之前，所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器，从所述广告监测服务器获取与所述广告信息获取请求对应的广告效果地址； 14. The terminal according to any one of claims 11 to 13, characterized in that, before the receiving unit receives the advertising effect address corresponding to the advertising information acquisition request, the advertising service server converts the advertising information to Forward the acquisition request to the advertisement monitoring server, and obtain the advertisement effect address corresponding to the advertisement information acquisition request from the advertisement monitoring server;

所述接收单元具体用于，接收所述广告业务服务器返回的与所述广告信息获取请求对应的广告效果地址。 The receiving unit is specifically configured to receive the advertising effect address corresponding to the advertising information acquisition request returned by the advertising service server.

15、如权利要求 11至 13任意一项所述的终端，其特征在于，在所述接收单元接收与所述广告信息获取请求对应的广告效果地址之前，所述广告业务服务器将所述广告信息获取请求转发给所述广告监测服务器，所述广告信息获取请求中包括所述终端的标识； 15. The terminal according to any one of claims 11 to 13, characterized in that, before the receiving unit receives the advertising effect address corresponding to the advertising information acquisition request, the advertising service server converts the advertising information to The acquisition request is forwarded to the advertisement monitoring server, and the advertisement information acquisition request includes the identification of the terminal;

所述接收单元具体用于，接收所述广告监测服务器根据所述终端的标识返回的与所述广告信息获取请求对应的广告效果地址。 The receiving unit is specifically configured to receive the advertising effect address corresponding to the advertising information acquisition request returned by the advertising monitoring server according to the identification of the terminal.

16、一种广告监测服务器，其特征在于，包括： 16. An advertising monitoring server, characterized by including:

地址管理单元，用于在广告业务服务器根据终端发送的广告信息获取请求为所述终端返回与所述广告信息获取请求对应的广告内容，并将所述广告信息获取请求转发给所述地址管理单元之后，接收所述广告业务服务器转发的广告信息获取请求，为所述终端返回与所述广告信息获取请求对应的广告效果地址； The address management unit is configured to return the advertising content corresponding to the advertising information obtaining request to the terminal according to the advertising information obtaining request sent by the terminal in the advertising service server, and forward the advertising information obtaining request to the address management unit. Afterwards, receive the advertising information acquisition request forwarded by the advertising service server, and return the advertising effect address corresponding to the advertising information acquisition request to the terminal;

接收单元，用于接收所述终端发送的通知消息，所述通知消息用于通知所述广告监测服务器所述终端监测到用户对所述广告内容的响应信息中包含有与所述广告效果地址匹配的地址； A receiving unit, configured to receive a notification message sent by the terminal, where the notification message is used to notify the advertisement monitoring server that the terminal has detected that the user’s response information to the advertisement content contains information that matches the advertisement effect address. the address of;

计费单元，用于根据所述通知消息中的参数获取预设的对应关系中的数据，以实现对广告主投放的广告进行计费。 A charging unit is configured to obtain data in a preset corresponding relationship according to parameters in the notification message, so as to charge the advertisement placed by the advertiser.

17、如权利要求 16所述的广告监测服务器，其特征在于，所述通知消息中的参数包括以下至少一个：所述用户的标识，与所述广告效果地址匹配的地址，以及产生广告效果的行为名称。 17. The advertisement monitoring server according to claim 16, wherein the parameters in the notification message include at least one of the following: the user's identification, an address matching the advertisement effect address, and an advertisement effect generating address. Behavior name.

18、如权利要求 16所述的广告监测服务器，其特征在于，所述与所述广告信息获取请求对应的广告效果地址至少有一个； 18. The advertising monitoring server according to claim 16, wherein there is at least one advertising effect address corresponding to the advertising information acquisition request;

当所述与所述广告信息获取请求对应的广告效果地址只有一个时，所述通知消息用于通知所述广告监测服务器所述终端监测到所述用户对所述广告内容的响应信息中包含有一个与所述一个广告效果地址匹配的地址； When there is only one advertising effect address corresponding to the advertising information acquisition request, the notification message is used to notify the advertising monitoring server that the terminal has detected that the user's response information to the advertising content contains An address that matches one of the advertising performance addresses;

或者当所述与所述广告信息获取请求对应的广告效果地址有多个时，所述通知消息用于通知所述广告监测服务器所述终端监测到所述用户对所述广告内容的响应信息中包含有至少一个与所述多个广告效果地址匹配的地址。 Or when there are multiple advertising effect addresses corresponding to the advertising information acquisition request, the notification message is used to notify the advertising monitoring server that the terminal has detected the user's response information to the advertising content. Contains at least one address matching the plurality of advertising effect addresses.

19、如权利要求 16至 18任意一项所述的广告监测服务器，其特征在于，所述地址管理单元具体用于： 19. The advertisement monitoring server according to any one of claims 16 to 18, characterized in that the address management unit is specifically used for:

接收广告业务服务器转发的广告信息获取请求； Receive advertising information acquisition requests forwarded by the advertising business server;

查找与所述广告信息获取请求对应的广告效果地址，将所述广告效果地址通过所述广告业务服务器返回给所述终端。 Find the advertising effect address corresponding to the advertising information acquisition request, and return the advertising effect address to the terminal through the advertising service server.

20、如权利要求 16至 18任意一项所述的广告监测服务器，其特征在于，所述地址管理单元具体用于： 20. The advertisement monitoring server according to any one of claims 16 to 18, characterized in that the address management unit is specifically used for:

接收广告业务服务器转发的广告信息获取请求，所述广告信息获取请求中包括所述终端的标识； Receive an advertising information acquisition request forwarded by the advertising service server, where the advertising information acquisition request includes the identification of the terminal;

查找与所述广告信息获取请求对应的广告效果地址，根据所述终端的标识将所述广告效果地址返回给所述终端。 Find the advertising effect address corresponding to the advertising information acquisition request, and return the advertising effect address to the terminal according to the identification of the terminal.

21、一种广告监测***，其特征在于，包括广告业务服务器，以及如权利要求 11至 15任意一项所述的终端和如权利要求 16至 20任意一项所述的广告监测服务器。 21. An advertising monitoring system, characterized in that it includes an advertising service server, a terminal as claimed in any one of claims 11 to 15, and an advertising monitoring server as described in any one of claims 16 to 20.