WO2019085394A1 - 一种礼品赠送方案的选取方法及其终端 - Google Patents
一种礼品赠送方案的选取方法及其终端 Download PDFInfo
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- WO2019085394A1 WO2019085394A1 PCT/CN2018/082315 CN2018082315W WO2019085394A1 WO 2019085394 A1 WO2019085394 A1 WO 2019085394A1 CN 2018082315 W CN2018082315 W CN 2018082315W WO 2019085394 A1 WO2019085394 A1 WO 2019085394A1
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- WIPO (PCT)
- Prior art keywords
- gift giving
- parameter
- gift
- matching
- plan
- Prior art date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/08—Insurance
Definitions
- the present application belongs to the field of information recognition technology, and in particular relates to a method for selecting a gift giving scheme and a terminal thereof.
- Giving gifts to customers as one of the common means of thanking customers for purchasing related products is widely used in today's major industries.
- a customer purchases a certain product it is generally determined by a salesperson or a customer to manually determine a suitable gift giving scheme, and the selected gift giving scheme is enumerated for the customer to make a selection.
- the selection process of the above gift giving scheme mainly relies on manual subjective determination.
- the gift giving scheme involves multiple selection factors, in particular, for the gift giving scheme of the insurance industry, there are many selection factors, such as sales personnel or customers.
- the agent needs to determine the corresponding gift giving scheme according to various types of insurance, the amount of insurance, the length of time for insurance, and the corresponding insured person. Therefore, in the case of complicated and more selected factors, manual judgment is easy to occur. The wrong judgment leads to a lower accuracy of selection and the cost of gift giving is more difficult to control.
- by manually selecting the gift giving scheme it is easy to give off the illegal gift, which increases the sales and promotion costs of the enterprise.
- the embodiment of the present application provides a method for selecting a gift giving scheme and a terminal thereof, so as to solve the selection process of the existing gift giving scheme, which is prone to illegal gifting, and increases the sales and promotion cost of the enterprise. problem.
- the method for selecting a gift giving scheme includes:
- the selected gift giving plan is identified as a candidate gift giving plan of the customer.
- the embodiment of the present application does not manually select by manual agents or sales personnel, but performs matching according to objective information such as policy purchase information, marketing activity information, and gift giving scheme information, and selects a corresponding gift giving scheme according to the matching degree to improve
- objective information such as policy purchase information, marketing activity information, and gift giving scheme information
- the accuracy of the selection also makes it easier for companies to control the cost of gift giving.
- the process of matching selection is not affected by subjective factors such as the familiarity of customers and sales personnel, the occurrence of illegal gifting is avoided, and the sales of products and the cost of product promotion are effectively reduced.
- FIG. 1 is a flowchart of implementing a method for selecting a gift giving scheme according to an embodiment of the present application
- FIG. 2 is a specific implementation flowchart of a method S103 for selecting a gift giving scheme according to another embodiment of the present application
- FIG. 3 is a specific implementation flowchart of a method S104 for selecting a gift giving scheme according to another embodiment of the present application
- FIG. 4 is a specific implementation flowchart of a method for selecting a gift giving scheme according to another embodiment of the present application.
- FIG. 5 is a structural block diagram of a selection terminal of a gift giving scheme according to an embodiment of the present application.
- FIG. 6 is a schematic diagram of a terminal device according to an embodiment of the present application.
- FIG. 1 is a flowchart showing an implementation of a method for selecting a gift giving scheme according to an embodiment of the present application, which is described in detail as follows:
- the terminal determines the policy status that the customer has purchased according to the customer information, and then determines the policy purchase information according to the purchased policy status.
- the policy purchase information may include purchase information of one policy, and may also include purchase information of two or more policies, which is not limited herein.
- the policy purchase information includes but is not limited to the following one or a combination of at least two: insurance effective duration, policy subscription time, purchase channel information, sales customer service information, insurance type information, customer profile information, premium information And the range of gift amounts, etc.
- the policy purchase information includes the purchase of multiple policies, the purchase status of each policy is separately obtained, and the policy purchase information is combined.
- the merging operation may retain all purchases of each policy; or the parameter value with the highest privilege may be selected in each piece of information as the parameter value of the merged item.
- the policy purchase information includes a gift amount range, wherein the corresponding gift amount range for the policy A is 1000 yuan, and the corresponding gift amount range for the policy B is 2000 yuan, if the parameter value with the highest selection authority is used as the parameter value After the combined parameter value, it is obvious that the gift amount corresponding to policy B is larger than policy A. Therefore, in the merged policy purchase information, the gift amount range selects the parameter value corresponding to policy B as the combined parameter value.
- the method further includes: receiving a selection request of a gift-initiating scheme initiated by a user, where the selection request includes a customer identifier.
- the user is specifically the staff of the insurance company, such as sales personnel, manual agents, account managers and other relevant personnel who have the gift rights.
- the user may generate the foregoing selection request by using the corresponding terminal device, and send the selection request to the selected terminal of the gift giving scheme, or may log in to the selected terminal through the communication network, and then generate the selection request locally at the selected terminal.
- the selection terminal receives the selection request of the gift-initiating scheme initiated by the user, the related operation of S101 is performed.
- the selection request of the gift giving scheme further includes a user identifier.
- the selection terminal After receiving the selection request sent by the user, the selection terminal identifies the permission information corresponding to the user identifier, determines whether the user has the right to give a gift, and if so, performs the related operation of S101; otherwise, if it is determined that the user does not have The permission to give the gift refuses to respond to the selection request, thereby avoiding responding to the invalid selection request, reducing the business pressure of the selected terminal, and improving the utilization efficiency of the selected terminal resource.
- the marketing activity matching dimension and the product feature matching dimension included in the policy purchase information are extracted.
- the selection terminal of the gift giving scheme determines the marketing activity corresponding to the policy purchase information and the gift giving scheme in the marketing activity, and therefore, according to the preset gift matching parameter extraction algorithm, the information included in the policy purchase information is included.
- the marketing activity matching dimension matching the marketing activity and the product feature matching dimension matching the gift giving scheme are extracted.
- the feature parameters included in the marketing activity matching dimension and the feature parameters included in the product feature matching dimension may have overlapping portions.
- the sales channel characteristic parameter determines whether the sales channel is within the scope of the first sales channel; and when determining the corresponding gift giving scheme, the sales channel feature is also needed.
- the parameter determines whether the sales channel is within the scope of the second sales channel, wherein the first sales channel range is greater than the second sales channel range. Therefore, the campaign matching dimension and the product feature matching dimension may all include a sales channel feature parameter, that is, a part of the feature parameter range of the two may overlap.
- the preset gift matching parameter extraction algorithm may be: importing the corresponding content in the policy purchase information into a preset marketing activity matching dimension list and a product feature matching dimension list, that is, the imported marketing activity.
- the matching dimension list is used as the marketing activity matching dimension
- the imported product feature matching dimension list is used as the product feature matching dimension.
- the preset gift matching parameter extraction algorithm may also be: importing each data in the policy purchase information into a preset marketing activity mapping function, and obtaining a marketing activity feature sequence, that is, a marketing activity matching dimension, for example, Importing the purchase time of the policy and the place of purchase into the mapping function, determining the time zone of the marketing campaign corresponding to the purchase time, and the location range of the marketing campaign corresponding to the purchase location, and using the time zone and the location range as the marketing activity feature The sequence is identified as an activity matching dimension.
- the data in the policy purchase information is imported into a preset product feature mapping function to obtain a product feature sequence, that is, a product feature matching dimension, such as a purchase amount of the policy and an insurance period.
- the product is imported into the mapping function, determines the product amount level corresponding to the purchase amount, and determines the service duration level corresponding to the insurance coverage period, and generates a product feature sequence by the product amount level and the service duration level, and identifies the product feature matching dimension.
- the marketing activity corresponding to the customer is determined according to the marketing activity matching dimension.
- the selection terminal stores the activity dimension of each marketing activity.
- the activity dimension of each marketing activity matches the marketing activity obtained in S102.
- a matching operation is performed to identify a successful marketing campaign as a marketing campaign corresponding to the customer.
- the value of the same feature parameter may be multiple in the marketing activity matching dimension corresponding to the policy purchase information. Therefore, when performing the matching operation, if If a parameter value in a feature parameter group matches a corresponding feature parameter in the activity dimension, it is determined that the matching is successful; otherwise, if there is no feature parameter matching the active dimension in the feature parameter group, the matching failure is determined. .
- a gift giving plan corresponding to the product feature matching dimension is selected from the gift giving plan corresponding to the marketing activity.
- each marketing campaign may correspond to one or at least two gift giving schemes. Therefore, according to the marketing campaign determined in S103 and the correspondence between the marketing campaign and the gift giving scheme, a candidate for the gift giving scheme may be obtained.
- the resource library, the selection terminal may select a gift giving scheme corresponding to the product feature matching dimension from the candidate resource library.
- the target product of the gift giving scheme that is, the target insurance type
- the gift giving scheme is used to attract the customer. Purchase, and then achieve product promotion and increase the amount of policy sales. Therefore, each gift giving scheme will correspond to one or more target products, so the gift giving scheme will also correspond to one product dimension.
- the selected gift giving plan is identified as the candidate gift giving plan of the customer.
- the selection terminal selects one or more gift gifting schemes corresponding to the product feature matching dimension, that is, the selected gift giving scheme, which satisfies the marketing activities in the policy purchase information.
- the matching dimension is matched with the product feature matching dimension, so that the selected gift giving scheme can be identified as the candidate gift giving scheme of the customer, so that any gift giving scheme selected by the customer from the candidate gift giving scheme is the policy with the policy. If the purchase information matches, there will be no gift giving plan that does not match the customer's permissions.
- the method for selecting a gift giving scheme obtains the policy purchase information of the policy that the customer has purchased, and determines the marketing activity matching dimension and the product feature matching that match the policy according to the policy purchase information.
- Dimensions because the company may promote multiple marketing activities at the same time, and each marketing campaign also corresponds to multiple different gift giving schemes for different products. Therefore, firstly, through the marketing activity matching dimension, the scope of marketing activities in which the policy purchase information can participate is determined. Select marketing activities matching the marketing activity dimension from all marketing activities, and then determine the scope of the gift giving plan to be matched according to the selected marketing activities, and select the gift giving plan corresponding to the product feature matching dimension as the customer.
- the candidate gift giving program achieves the purpose of intelligently matching the customer's corresponding gift giving program.
- the method for selecting the gift giving scheme provided by the embodiment is not manually selected by a manual agent or a salesperson, but is based on policy purchase information, marketing activity information, gift giving scheme information, and the like.
- the objective information is matched, and the corresponding gift giving scheme is selected according to the matching degree, which improves the accuracy of the selection and facilitates the enterprise to control the cost of the gift giving.
- the process of matching selection is not affected by subjective factors such as the familiarity of customers and sales personnel, the occurrence of illegal gifting is avoided, and the sales of products and the cost of product promotion are effectively reduced.
- FIG. 2 is a flowchart showing a specific implementation of a method S103 for selecting a gift giving solution according to another embodiment of the present application.
- S103 includes S201 ⁇ S203, which are as follows:
- the marketing activity matching dimension includes: a sales date characteristic parameter and a sales channel characteristic parameter; and determining, according to the marketing activity matching dimension, that the marketing activity that matches the customer includes:
- the marketing activity matching dimension includes a sales date feature parameter and a sales channel feature parameter, wherein the sales date feature parameter is specifically used to indicate date information corresponding to the insurance purchase time; and the sales channel feature parameter is specifically used for The channel information indicating the purchase of the insurance by the user, and the channel information includes information about the fee payment channel, the channel method for obtaining the insurance information, the recommender information, and the salesperson information, and various information related to the insurance purchase channel.
- each marketing campaign since each marketing campaign has a corresponding effective activity period, the relevant gift giving program can be enjoyed during the effective activity period when the policy purchase is required, so the process of determining the customer-matched marketing activity is determined.
- the effective activity period of each marketing activity is matched, and if the date information corresponding to the sales date characteristic parameter is within the effective activity period of the marketing activity, the identification is matched. Success, and as an effective marketing campaign; conversely, if the date information corresponding to the sales date feature parameter is outside the valid active period of the marketing campaign, it is identified as a match failure.
- a specified channel parameter for each active marketing campaign is determined.
- the terminal determines the specified channel parameters corresponding to each effective marketing campaign.
- the specified channel parameter may also include various information related to the insurance purchase channel, such as the fee payment channel information, the channel method for obtaining the insurance information, the recommender information, and the salesperson information.
- the selected terminal if the selected terminal cannot identify the specified channel parameter of the effective marketing activity, the data missing instruction is generated and pushed to the corresponding responsible person of the effective marketing activity, so that the responsible person of the marketing activity supplements the entry. Missing information; if the supplementary information returned by the responsible person is received, the supplementary data is imported into the specified channel parameters, and then identified again.
- the selected terminal if the selected terminal cannot identify the specified channel parameter of the effective marketing campaign and the responsible person information, the effective marketing campaign is identified as an illegal marketing campaign, and is deleted from the marketing campaign database.
- the effective marketing activity corresponding to the specified channel parameter is determined as the marketing activity matched by the customer.
- the selection terminal matches the sales channel feature parameter in the marketing activity matching dimension with the specified channel parameter corresponding to the effective marketing activity, and determines whether the sales channel feature parameter includes the specified channel parameter, and if included, the identification is The match is successful; if it is not included, it is recognized as a match. Since the parameter items of the specified channel parameters in the marketing activity may be less, only one or a certain number of items are required to be met, so the number of parameter items of the specified channel parameter is smaller than the number of parameter items of the sales channel characteristic parameter, so it is not in S203. Identify whether the two are consistent, but identify whether the sales channel feature parameter contains the specified channel parameter.
- each feature value in the sales channel feature parameter has a level attribute
- the higher-level parameter values are identified as containing all parameter values below their level.
- the selection terminal first screens out the effective marketing activity through the sales date characteristic parameter, so that the response reduces the number of marketing activities that match the sales channel characteristic parameters, and improves the selection efficiency.
- the operation process of the sales date screening process is relatively simple, and the computing resource occupancy rate is small, and the matching of the sales channel characteristic parameters is a recognition process involving multiple parameter items, the matching operation is more complicated, and the computing resources are occupied. The rate is higher, therefore, it also effectively improves the resource occupancy rate of the selected terminal and reduces the service pressure.
- FIG. 3 is a flowchart showing a specific implementation of a method S104 for selecting a gift giving solution according to another embodiment of the present application.
- the method S104 for selecting a gift giving scheme provided by this embodiment includes S301 ⁇ S303, which are as follows:
- the gift giving scheme corresponding to the product feature matching dimension is selected from the gift giving scheme corresponding to the marketing activity, including:
- a target product feature corresponding to the gift giving scheme corresponding to each of the marketing activities is determined.
- the selection terminal first determines the target product features corresponding to each gift giving scheme, wherein the gift giving schemes are all gift giving schemes corresponding to the marketing activities matched by the client.
- the target product features include insurance type characteristic information, insurance start and end date information, applicable customer type information, sales channel information and other characteristic information related to insurance product attributes.
- the parameter values of each parameter item in the target product feature may be one, or may be two or more.
- the product feature matching dimension is sequentially matched with the target product feature of the gift giving plan corresponding to each of the marketing activities.
- the selection terminal sequentially matches the product feature matching dimension corresponding to the insurance purchase information with the target product feature of each gift giving scheme, and each gift giving scheme corresponds to a matching result.
- the specific matching process is: if the parameter value of each parameter item in the target product feature has a parameter value corresponding to the product feature matching dimension, the matching is successful; if any parameter item of the target product feature is If the parameter value does not have a corresponding parameter value in the product feature dimension, it is identified as a match failure.
- a product feature matching dimension includes three parameter items, namely, A1, B1, C1, and D1
- a target product feature corresponding to a gift giving scheme includes two parameter items, respectively A1, B1, visible.
- the parameter value of each parameter item in the gift giving scheme can find the corresponding parameter value in the product feature matching dimension.
- the value of the same feature parameter may be multiple in the product feature matching dimension corresponding to the policy purchase information. Therefore, when a matching operation is performed, if a parameter value in a certain feature parameter group matches a corresponding feature parameter in a product dimension of the bonus plan, it is determined that the matching is successful; otherwise, if the feature parameter group does not exist and If the feature parameter of the product dimension matches, it is determined that the match fails.
- the selection terminal selects a gift giving scheme with a matching result as a success as a gift giving scheme matching the feature product parameters.
- the gift giving plan corresponding to the policy purchase information is determined, and the purpose of the program selection is achieved. , improve the accuracy of recognition.
- the product feature matching dimension includes a product level parameter, a user level parameter, and a sales channel level parameter
- the target product feature includes: a target product level, a target user level, and a specified channel level
- the S302 is specifically:
- the product feature matching dimension includes three level parameters, which are a product level parameter, a user level parameter, and a sales channel level parameter, wherein the larger the value, the higher the corresponding level, correspondingly, the level parameter The higher the value, the greater the authority, so the range of gift options that can be selected is greater.
- the target product features also have corresponding three levels, which are the target product level, the target user level, and the specified channel level.
- the selection terminal respectively compares the product level parameter, the user level parameter, and the sales channel level parameter in the product feature matching dimension with the level of the target product feature corresponding parameter, if any level parameter in the product feature matching dimension is smaller than If the target product feature corresponds to the level of the parameter, it is identified as a matching failure; conversely, if all the level parameters in the product feature matching dimension are greater than or equal to the level of the target product feature corresponding parameter, the matching is successful.
- comparing the grade parameter in the product feature dimension with the grade of the target product feature of the gift giving scheme determining whether the gift giving scheme is a candidate gift giving scheme of the client, and the recognition process has a small amount of operations, thereby The recognition rate is improved, and the selection logic of the actual gift giving scheme is improved, and the accuracy of the recognition is improved.
- FIG. 4 is a flowchart showing a specific implementation of a method for selecting a gift giving scheme according to still another embodiment of the present application.
- a method for selecting a gift giving scheme provided by the embodiment is to identify the selected gift giving scheme as the candidate gift of the client.
- the gift plan also includes S401 ⁇ S403, which are detailed as follows:
- the candidate gift giving scheme is sent to the terminal device corresponding to the client.
- the selection terminal will determine the terminal device corresponding to the customer identifier according to the corresponding customer identifier in the policy purchase information of the customer, and send the selected candidate gift giving scheme to the terminal device.
- the selected terminal may send the content of the candidate gift giving scheme corresponding to the user to the user by using various methods such as mail, short message, and H5 page.
- the candidate gift giving scheme may include only one gift giving scheme, or may include two or more gift giving schemes, and the number of options is also indicated in the sent information. Since the user may have purchased multiple policies, each policy allows the user to select a gift giving plan, so the number of gifting options selected by the user may also be multiple.
- the solution confirmation information returned by the terminal device according to the candidate gift giving scheme is received; wherein the solution confirmation information includes a gift plan identifier.
- the client may select a corresponding number of gift giving schemes and generate corresponding scheme confirmation information; in particular, if only the candidate gift giving scheme is sent Including a gift giving program, the user only needs to confirm whether to receive the gift giving plan, no need to select.
- the client terminal device After generating the above-mentioned scheme confirmation information, the client terminal device sends the scheme confirmation information to the selected terminal.
- the candidate gift giving scheme includes a valid feedback duration. If the client does not generate the corresponding scheme confirmation information and returns to the selected terminal within the effective feedback duration, the candidate gift giving scheme will be invalid and cannot be selected by the user.
- the gift giving plan corresponding to the gift plan identifier is used as the gift giving plan of the customer.
- the selection terminal after receiving the scheme confirmation instruction returned by the terminal device, extracts the gift scheme identifier included in the confirmation instruction, and uses the gift giving scheme corresponding to the gift scheme identifier as the gift giving scheme of the customer, thereby The process of sending gifts can be arranged.
- the candidate gift giving scheme is sent to the client, so that the client selects a suitable gift giving scheme, thereby improving the user's giving experience.
- FIG. 5 is a structural block diagram of a selection terminal of a gift giving scheme according to an embodiment of the present application.
- Each unit included in the selection terminal of the gift giving scheme is used to execute each step in the embodiment corresponding to FIG. 1 .
- please refer to the related description in the embodiment corresponding to FIG. 1 and FIG. For the convenience of explanation, only the parts related to the present embodiment are shown.
- the selection terminal of the gift giving scheme includes:
- the product purchase information obtaining unit 51 acquires the policy purchase information of the customer
- the gift matching parameter extracting unit 52 extracts a marketing activity matching dimension and a product feature matching dimension included in the policy purchase information according to a preset gift matching parameter extraction algorithm
- the marketing activity determining unit 53 is configured to determine, according to the marketing activity matching dimension, a marketing campaign corresponding to the customer;
- the gift giving plan selection unit 54 is configured to select a gift giving plan corresponding to the product feature matching dimension from the gift giving plan corresponding to the marketing activity;
- the candidate gift giving plan determining unit 55 is configured to identify the selected gift giving plan as the candidate gift giving plan of the client.
- the marketing activity matching dimension includes: a sales date feature parameter and a sales channel feature parameter; the marketing activity determining unit 53 includes:
- An effective marketing activity determining unit configured to obtain an effective marketing activity corresponding to a sales date of the policy in the policy purchase information according to the sales date characteristic parameter;
- a designated channel parameter determining unit for determining a specified channel parameter of each effective marketing campaign
- the marketing activity matching unit is configured to determine, as the sales channel characteristic parameter includes the specified channel parameter, an effective marketing activity corresponding to the specified channel parameter as the marketing activity matched by the customer.
- the gift giving plan selection unit 54 includes:
- a target product feature determining unit configured to determine a target product feature corresponding to the gift giving plan corresponding to each of the marketing activities
- a target product feature matching unit configured to sequentially match the product feature matching dimension with a target product feature of a gift giving plan corresponding to each of the marketing activities
- the gift giving plan determining unit is configured to select a gift giving plan that matches the product feature parameter according to the matching result.
- the product feature matching dimension includes a product level parameter, a user level parameter, and a sales channel level parameter
- the target product feature includes: a target product level, a target user level, and a specified channel level
- the gift plan matching unit includes:
- a level matching unit configured to: if the product level parameter is greater than or equal to the target product level, the user level parameter is greater than or equal to the target user level, and the sales channel level parameter is greater than or equal to the specified channel level, Then identifying the product feature matching dimension to match the target product feature of the gift giving scheme.
- the selection terminal of the gift giving program further includes:
- a candidate gift plan sending unit configured to send the candidate gift giving plan to a terminal device corresponding to the client
- a scheme confirmation information receiving unit configured to receive scheme confirmation information returned by the terminal device according to the candidate gift giving scheme; wherein the scheme confirmation information includes a gift scheme identifier;
- the customer gift determining unit is configured to use the gift giving plan corresponding to the gift plan identifier as the gift giving plan of the customer.
- the selection terminal of the gift giving scheme provided by the embodiment of the present application can also perform manual selection without manual intervention or sales personnel, but according to objective information such as policy purchase information, marketing activity information, and gift giving scheme information, and according to The matching degree is selected corresponding to the gift giving scheme, which improves the accuracy of the selection, and also facilitates the enterprise to control the cost of gift giving.
- objective information such as policy purchase information, marketing activity information, and gift giving scheme information
- the matching degree is selected corresponding to the gift giving scheme, which improves the accuracy of the selection, and also facilitates the enterprise to control the cost of gift giving.
- the process of matching selection is not affected by subjective factors such as the familiarity of customers and sales personnel, the occurrence of illegal gifting is avoided, and the sales of products and the cost of product promotion are effectively reduced.
- FIG. 6 is a schematic diagram of a terminal device according to another embodiment of the present application.
- the terminal device 6 of this embodiment includes a processor 60, a memory 61, and computer readable instructions 62 stored in the memory 61 and operable on the processor 60, such as a gift giving scheme. Selection process.
- the processor 60 executes the computer readable instructions 62 to implement the steps in the foregoing method for selecting a gift giving scheme, such as S101 to S105 shown in FIG. 1.
- the processor 60 when executing the computer readable instructions 62, implements the functions of the various units in the various apparatus embodiments described above, such as the modules 51 through 55 functions illustrated in FIG.
- the computer readable instructions 62 may be partitioned into one or more units, the one or more units being stored in the memory 61 and executed by the processor 60 to complete the application.
- the one or more units may be a series of computer readable instruction instruction segments capable of performing a particular function for describing the execution of the computer readable instructions 62 in the terminal device 6.
- the computer readable instructions 62 may be divided into a product purchase information obtaining unit, a gift matching parameter extracting unit, a marketing activity determining unit, a gift giving plan selecting unit, and a candidate gift giving plan determining unit, and the specific functions of each unit are as described above. .
- the terminal device 6 may be a computing device such as a desktop computer, a notebook, a palmtop computer, and a cloud server.
- the terminal device may include, but is not limited to, a processor 60 and a memory 61. It will be understood by those skilled in the art that FIG. 6 is only an example of the terminal device 6, and does not constitute a limitation of the terminal device 6, and may include more or less components than those illustrated, or combine some components or different components.
- the terminal device may further include an input/output device, a network access device, a bus, and the like.
- the so-called processor 60 can be a central processing unit (Central Processing Unit, CPU), can also be other general-purpose processors, digital signal processors (DSP), application specific integrated circuits (Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, etc.
- the general purpose processor may be a microprocessor or the processor or any conventional processor or the like.
- the memory 61 may be an internal storage unit of the terminal device 6, such as a hard disk or a memory of the terminal device 6.
- the memory 61 may also be an external storage device of the terminal device 6, for example, a plug-in hard disk equipped on the terminal device 6, a smart memory card (SMC), and a secure digital (SD). Card, flash card (Flash Card) and so on.
- the memory 61 may also include both an internal storage unit of the terminal device 6 and an external storage device.
- the memory 61 is configured to store the computer readable instructions and other programs and data required by the terminal device.
- the memory 61 can also be used to temporarily store data that has been output or is about to be output.
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Abstract
本申请适用于信息识别领域,提供了一种礼品赠送方案的确定方法及其终端,包括:获取客户的保单购买信息;根据预设的礼品匹配参数提取算法,提取保单购买信息包含的营销活动匹配维度以及产品特征匹配维度;根据营销活动匹配维度,确定客户对应的营销活动;从营销活动对应的礼品赠送方案中,选取产品特征匹配维度对应的礼品赠送方案;将选取的礼品赠送方案识别为客户的候选礼品赠送方案。本申请实施例通过获取客户已购买保单的保单购买信息,根据该保单购买信息确定营销活动匹配维度以及产品特征匹配维度,挑选出客户的候选礼品赠送方案,解决了现有的礼品赠送方案的选取过程,选取的准确率较低,并且容易发生违规赠送的情况的问题。
Description
本申请申明享有2017年10月31日递交的申请号为201711045210.2、名称为“一种礼品赠送方案的选取方法及其终端”中国专利申请的优先权,该中国专利申请的整体内容以参考的方式结合在本申请中。
本申请属于信息识别技术领域,尤其涉及一种礼品赠送方案的选取方法及其终端。
向客户赠送礼品作为答谢客户购买相关产品的常用手段之一,被广泛应用于现今的各大行业。当客户购买某一产品时,一般是通过销售人员或客户坐席人工判定合适的礼品赠送方案,并将选取的礼品赠送方案进行列举,以供客户进行选择。
然而,上述礼品赠送方案的选取过程主要依靠人工主观确定,当礼品赠送方案涉及多种选取因素的情况时,特别地,对于保险行业的礼品赠送方案,其选取因素较多,例如销售人员或者客户坐席需要根据保险的种类、保险的金额、投保的时间长度、对应的受保人等多种因素确定对应的礼品赠送方案,因而在面对复杂而且选取因素较多的情况时,人工判断容易发生错判,导致选取的准确率较低,礼品赠送的成本较难控制。另一方面,通过人工对礼品赠送方案进行选取,容易发生违规赠送的情况,增加了企业的销售以及推广成本。
有鉴于此,本申请实施例提供了一种礼品赠送方案的选取方法及其终端,以解决现有的礼品赠送方案的选取过程,容易发生违规赠送的情况,增加了企业的销售以及推广成本的问题。
本申请提供的一种礼品赠送方案的选取方法,所述礼品赠送方案的选取方法包括:
获取客户的保单购买信息;
根据预设的礼品匹配参数提取算法,提取所述保单购买信息包含的营销活动匹配维度以及产品特征匹配维度;
根据所述营销活动匹配维度,确定所述客户对应的营销活动;
从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案;
将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案。
本申请实施例不通过人工坐席或销售人员进行人工选取,而是根据保单购买信息、营销活动信息以及礼品赠送方案信息等客观信息进行匹配,并根据匹配程度选取与之对应的礼品赠送方案,提高了选取的准确率,也便于企业对礼品赠送的成本进行控制。另一方面,由于匹配选取的过程不受客户与销售人员的熟悉程度等主观因素的影响,避免违规赠送的情况的发生,有效降低企业的销售以及产品推广成本。
图1是本申请一实施例提供的一种礼品赠送方案的选取方法的实现流程图;
图2是本申请另一实施例提供的一种礼品赠送方案的选取方法S103的具体实现流程图;
图3是本申请再一实施例提供的一种礼品赠送方案的选取方法S104的具体实现流程图;
图4是本申请又一实施例提供的一种礼品赠送方案的选取方法的具体实现流程图;
图5是本申请一实施例提供的一种礼品赠送方案的选取终端的结构框图;
图6是本申请一实施例提供的一种终端设备的示意图。
图1示出了本申请一实施例提供的礼品赠送方案的选取方法的实现流程图,详述如下:
在S101中,获取客户的保单购买信息。
在本实施例中,终端根据客户信息,确定该客户已购买的保单情况,继而根据已购买的保单情况确定保单购买信息。需要说明的是,该保单购买信息可以包含一张保单的购买信息,也可以包含两张或以上保单的购买信息,在此不做限定。
在本实施例中,保单购买信息包括但不限于以下一种或至少两种的组合:保险有效时长、保单认购时间、购买渠道信息、销售客服信息、保险种类信息、客户资料信息、保费情况信息以及礼品金额范围等。其中,若保单购买信息包含多张保单的购买情况,则分别获取每张保单的购买情况,合并得到保单购买信息。可选地,该合并操作可以保留每张保单的所有购买情况;也可以在各项信息中选取权限最高的参数值,作为该项合并后的参数值。举例性地,保单购买信息中包含礼品金额范围,其中对于保单A其对应的礼品金额范围为1000元,而对于保单B其对应的礼品金额范围为2000元,若通过选取权限最高的参数值作为合并后的参数值,显然保单B对应的礼品金额范围大于保单A,因此合并后的保单购买信息中,礼品金额范围则选取保单B对应的参数值作为合并后的参数值。
可选地,在本实施例中,S101之前还包括:接收用户发起的礼品赠送方案的选取请求,其中,所述选取请求中包含客户标识。其中,用户具体为保险公司的工作人员,如销售人员、人工坐席、客户经理等具有赠送礼品权限的相关人员。用户可通过自身对应的终端设备生成上述选取请求,并发送给礼品赠送方案的选取终端,也可以通过通信网络登录至该选取终端,继而在选取终端本地生成上述选取请求。选取终端若接收到用户发起的礼品赠送方案的选取请求后,则执行S101的相关操作。
优选地,在本实施例中,该礼品赠送方案的选取请求还包含用户标识。选取终端在接收到用户发送的选取请求后,将识别该用户标识对应的权限信息,判定该用户是否具备赠送礼品的权限,若具有,则执行S101的相关操作;反之,若判定该用户不具有赠送礼品的权限,则拒绝响应该选取请求,从而避免响应了无效的选取请求,减少了选取终端的业务压力,提高了选取终端资源的利用效率。
在S102中,根据预设的礼品匹配参数提取算法,提取所述保单购买信息包含的营销活动匹配维度以及产品特征匹配维度。
在本实施例中,礼品赠送方案的选取终端为了确定该保单购买信息对应的营销活动以及营销活动中的礼品赠送方案,因此根据预设的礼品匹配参数提取算法,从保单购买信息中包含的多个项目参数中,提取出与营销活动进行匹配的营销活动匹配维度以及与礼品赠送方案进行匹配的产品特征匹配维度。
需要说明的是,营销活动匹配维度包含的特征参数与产品特征匹配维度包含的特征参数可以具有重叠的部分。举例性地,确定保单购买信息对应的营销活动时,需要用到销售渠道特征参数,判定销售渠道是否在第一销售渠道范围内;而确定对应的礼品赠送方案时,也需要用到销售渠道特征参数,判定销售渠道是否在第二销售渠道范围内,其中第一销售渠道范围大于第二销售渠道范围。因此,营销活动匹配维度以及产品特征匹配维度均可以包含销售渠道特征参数,即两者的特征参数范围可以存在重叠的部分。
在本实施例中,该预设的礼品匹配参数提取算法可以为:将保单购买信息中对应的内容,导入至预设的营销活动匹配维度列表以及产品特征匹配维度列表,即导入后的营销活动匹配维度列表作为营销活动匹配维度,导入后的产品特征匹配维度列表作为产品特征匹配维度。
在本实施例中,该预设的礼品匹配参数提取算法也可以为:将保单购买信息中各项数据导入至预设的营销活动映射函数,得到营销活动特征序列,即营销活动匹配维度,例如将保单的购买时间以及购买地点,导入到映射函数中,确定该购买时间对应的营销活动的时间区域,以及该购买地点对应的营销活动的位置范围,将该时间区域以及位置范围作为营销活动特征序列,识别为活动匹配维度;同理,将保单购买信息中各项数据导入至预设的产品特征映射函数,得到产品特征序列,即产品特征匹配维度,例如将保单的购买金额以及投保年限,导入到映射函数中,确定该购买金额对应的产品金额等级,以及确定该投保年限对应的服务时长等级,并将产品金额等级以及服务时长等级生成产品特征序列,并识别为产品特征匹配维度。
在S103中,根据所述营销活动匹配维度,确定所述客户对应的营销活动。
在本实施例中,选取终端存储有各个营销活动的活动维度,当选取终端获取到保单购买信息对应的营销活动匹配维度后,把各个营销活动的活动维度与在S102得到的营销活动匹配维度一一进行匹配操作,将匹配成功的营销活动识别为该客户对应的营销活动。
在本实施例中,若保单购买信息由多张保单生成得到,则该保单购买信息对应的营销活动匹配维度中,同一特征参数的数值可能为多个,因此,在进行匹配操作时,若某一特征参数组中存在一个参数值与上述活动维度中对应的特征参数匹配,则判定为匹配成功;反之,若该特征参数组中不存在与上述活动维度匹配的特征参数,则判定为匹配失败。
在S104中,从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案。
在本实施例中,每个营销活动可能对应于一个或至少两个礼品赠送方案,因此,根据在S103确定的营销活动以及营销活动与礼品赠送方案的对应关系,可得到一个礼品赠送方案的候选资源库,选取终端则可从该候选资源库中,选取与产品特征匹配维度对应的礼品赠送方案。
在本实施例中,企业在制定礼品赠送方案时,均会设定该礼品赠送方案的目标产品,即目标的保险种类,在推销该目标保险的过程中,配合礼品赠送方案,来吸引客户的购买,继而达到产品推广以及增加保单销售量的目的。因此,每个礼品赠送方案均会对应一个或多个目标产品,因此礼品赠送方案也将对应一个产品维度。
在S105中,将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案。
在本实施例中,选取终端在执行完成S104的操作后,将选取得到一个或多个产品特征匹配维度对应的礼品赠送方案,即选取出来的礼品赠送方案,既满足保单购买信息中的营销活动匹配维度,又与产品特征匹配维度相匹配,从而可以将选取的礼品赠送方案识别为该客户的候选礼品赠送方案,从而客户从候选礼品赠送方案中挑选的任一礼品赠送方案,均是与其保单购买信息匹配的,并不会出现选取与客户权限不符合的礼品赠送方案。
以上可以看出,本申请实施例提供的一种礼品赠送方案的选取方法通过获取客户已购买保单的保单购买信息,根据该保单购买信息确定与该保单相匹配的营销活动匹配维度以及产品特征匹配维度,由于企业可能同时推广多个营销活动,且每个营销活动中针对不同的产品也对应多个不同的礼品赠送方案,因此首先通过营销活动匹配维度,确定保单购买信息可参与的营销活动范围,从所有的营销活动中选取与营销活动维度匹配的营销活动,继而根据选取得到的营销活动中,确定待匹配的礼品赠送方案范围,并挑选出与产品特征匹配维度对应的礼品赠送方案作为客户的候选礼品赠送方案,从而实现了智能匹配客户对应的礼品赠送方案的目的。与现有礼品赠送方案的选取过程相比,本实施例提供的礼品赠送方案的选取方法并非通过人工坐席或销售人员进行人工选取,而是根据保单购买信息、营销活动信息以及礼品赠送方案信息等客观信息进行匹配,并根据匹配程度选取与之对应的礼品赠送方案,提高了选取的准确率,也便于企业对礼品赠送的成本进行控制。另一方面,由于匹配选取的过程不受客户与销售人员的熟悉程度等主观因素的影响,避免违规赠送的情况的发生,有效降低企业的销售以及产品推广成本。
图2示出了本申请另一实施例提供的一种礼品赠送方案的选取方法S103的具体实现流程图。参见图2所示,相对于图1所述实施例,本实施例提供的一种礼品赠送方案的选取方法中S103包含S201~S203,详述如下:
进一步地,所述营销活动匹配维度包括:销售日期特征参数以及销售渠道特征参数;所述根据所述营销活动匹配维度,确定与所述客户匹配的营销活动包括:
在S201中,根据所述销售日期特征参数,得到所述保单购买信息中保单的销售日期对应的有效营销活动。
在本实施例中,营销活动匹配维度包括销售日期特征参数以及销售渠道特征参数;其中,该销售日期特征参数具体用于表示该保险购买时刻对应的日期信息;而该销售渠道特征参数具体用于表示该用户购买该保险的渠道信息,该渠道信息包括费用支付渠道信息、获知保险信息的渠道方式、推荐人信息以及销售人员信息等与保险购买渠道相关的各种信息。
在本实施例中,由于每个营销活动均具有对应的有效活动期,需要保单购买的时候在该有效活动期内,才可享受相关的礼品赠送方案,因此在确定客户匹配的营销活动的过程中,首先根据营销活动匹配维度中包含的销售日期特征参数,与各个营销活动的有效活动期进行匹配,若销售日期特征参数对应的日期信息在该营销活动的有效活动期内,则识别为匹配成功,并作为有效营销活动;反之,若销售日期特征参数对应的日期信息在该营销活动的有效活动期外,则识别为匹配失败。
在S202中,确定每个有效营销活动的指定渠道参数。
在本实施例中,选取终端从所有营销活动中选取出有效营销活动后,则确定每个有效营销活动对应的指定渠道参数。相对应地,与销售渠道特征参数类似,该指定渠道参数也可以包括费用支付渠道信息、获知保险信息的渠道方式、推荐人信息以及销售人员信息等与保险购买渠道相关的各种信息。
可选地,在本实施例中,若选取终端无法识别有效营销活动的指定渠道参数,则生成资料缺失指令,并推送给该有效营销活动的对应责任人,以便该营销活动的责任人补充录入缺失的信息;若接收到该责任人返回的补充资料后,将补充资料导入到指定渠道参数,继而再次进行识别。优选地,若选取终端无法识别该有效营销活动的指定渠道参数以及责任人信息,则识别该有效营销活动为非法营销活动,并从营销活动数据库中删除。
在S203中,若所述销售渠道特征参数包含所述指定渠道参数,则将所述指定渠道参数对应的有效营销活动确定为所述客户匹配的营销活动。
在本实施例中,选取终端将营销活动匹配维度中的销售渠道特征参数,与有效营销活动对应的指定渠道参数进行匹配操作,判定销售渠道特征参数是否包含指定渠道参数,若包含,则识别为匹配成功;若不包含,则识别为匹配是被。由于营销活动中指定渠道参数的参数项可能较少,只要求某一项或某几项符合则可,因此指定渠道参数的参数项数小于销售渠道特征参数的参数项数,因此在S203中并非识别两者是否一致,而是识别销售渠道特征参数是否包含指定渠道参数。
可选地,在本实施例中,销售渠道特征参数中各特征值具有等级属性,且
等级较高的参数值识别为包含所有低于其等级的参数值。
在本申请实施例中,选取终端首先通过销售日期特征参数筛选出有效营销活动,从而答复减少了进行销售渠道特征参数匹配的营销活动数量,提高了选取的效率。另一方面,对销售日期的筛选过程运算过程相对简单,对于运算资源占用率较少,而对销售渠道特征参数进行匹配是包含多项参数项的识别过程,匹配运算较为复杂,对运算资源占用率较多,因此,也有效提高了选取终端的资源占用率,降低了服务压力。
图3示出了本申请又一实施例提供的一种礼品赠送方案的选取方法S104的具体实现流程图。参见图3所示,相对于图1所述实施例,本实施例提供的一种礼品赠送方案的选取方法S104包含S301~S303,详述如下:
进一步地,所述从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案包括:
在S301中,确定每个所述营销活动对应的礼品赠送方案对应的目标产品特征。
在本实施例中,选取终端首先确定每个礼品赠送方案对应的目标产品特征,其中,上述的礼品赠送方案均为与客户匹配的营销活动对应的礼品赠送方案。该目标产品特征包括保险种类特征信息、保险起止日期信息、适用客户类型信息、销售渠道信息等与保险产品属性相关的特征信息。
在本实施例中,目标产品特征中的各个参数项的参数值可以为一个,也可以为两个或以上。
在S302中,依次将所述产品特征匹配维度与各个所述营销活动对应的礼品赠送方案的目标产品特征进行匹配。
在本实施例中,选取终端依次将保险购买信息对应的产品特征匹配维度与各个礼品赠送方案的目标产品特征进行匹配,继而每个礼品赠送方案均对应一个匹配结果。其中,具体的匹配过程为:若目标产品特征中每个参数项的参数值在产品特征匹配维度中存在与之对应的参数值,则识别为匹配成功;若目标产品特征中任一参数项的参数值在产品特征维度中不存在与之对应的参数值,则识别为匹配失败。
举例性地,某一产品特征匹配维度包含三个参数项,分别为A1、B1、C1以及D1,而某一礼品赠送方案对应的目标产品特征包含两个参数项,分别为A1、B1,可见,该礼品赠送方案中每个参数项的参数值均能在产品特征匹配维度中找到与之对应的参数值即可。
在本实施例中,与营销活动匹配维度的匹配过程相似,若保单购买信息由多张保单生成得到,则该保单购买信息对应的产品特征匹配维度中,同一特征参数的数值也可能为多个,因此,在进行匹配操作时,若某一特征参数组中存在一个参数值与赠品方案的产品维度中对应的特征参数匹配,则判定为匹配成功;反之,若该特征参数组中不存在与产品维度匹配的特征参数,则判定为匹配失败。
在S303中,根据匹配结果,选取与所述产品特征参数匹配的礼品赠送方案。
在本实施例中,选取终端将选取匹配结果为成功的礼品赠送方案作为特征产品参数匹配的礼品赠送方案。
在本申请实施例中,通过确定每个赠送礼品方案对应的目标产品特征,并将目标产品特征与产品特征匹配维度进行匹配操作,确定保单购买信息对应的礼品赠送方案,实现了方案选取的目的,提高了识别的准确率。
进一步地,作为本申请另一实施例,所述产品特征匹配维度包括产品等级参数、用户等级参数以及销售渠道等级参数;所述目标产品特征包括:目标产品等级、目标用户等级以及指定渠道等级;所述S302具体为:
在S3021中,若所述产品等级参数大于或等于所述目标产品等级、所述用户等级参数大于或等于所述目标用户等级以及所述销售渠道等级参数大于或等于所述指定渠道等级,则识别所述产品特征匹配维度与所述礼品赠送方案的目标产品特征匹配。
在本实施例中,产品特征匹配维度包括三种等级参数,分别为产品等级参数、用户等级参数以及销售渠道等级参数,其中数值越大,则表示其对应的等级越高,相应地,等级参数越高,则表明其权限越大,因此可以选择的赠送礼品方案的范围也越大。对应地,目标产品特征也具有对应的三个等级,分别为目标产品等级、目标用户等级以及指定渠道等级。
在本实施例中,选取终端分别将产品特征匹配维度中的产品等级参数、用户等级参数以及销售渠道等级参数与目标产品特征对应参数的等级进行比较,若产品特征匹配维度中任一等级参数小于目标产品特征对应参数的等级,则识别为匹配失败;反之,若产品特征匹配维度中所有等级参数均大于或等于目标产品特征对应参数的等级,则识别匹配成功。
在本申请实施例中,通过产品特征维度中的等级参数与礼品赠送方案的目标产品特征的等级进行比较,确定该礼品赠送方案是否为客户的候选礼品赠送方案,识别过程运算量较少,从而提高了识别的速率,而且符合实际礼品赠送方案的选取逻辑,提高了识别的准确率。
图4示出了本申请再一实施例提供的一种礼品赠送方案的选取方法的具体实现流程图。参见图4所示,相对于图1至图3所述实施例,本实施例提供的一种礼品赠送方案的选取方法在所述将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案之后还包含S401~S403,详述如下:
在S401中,将所述候选礼品赠送方案发送至所述客户对应的终端设备。
在本实施例中,选取终端将根据客户的保单购买信息中对应的客户标识,确定该客户标识对应的终端设备,并把选取得到的候选礼品赠送方案发送给该终端设备。
在本实施例中,选取终端可通过邮件、短信、H5页面等多种方式,将与其对应的候选礼品赠送方案内容发送给用户。其中,该候选礼品赠送方案可以只包含一个礼品赠送方案,也可以包含两个或以上的礼品赠送方案,并且发送的信息中也标注了可选方案的数目。由于用户可能购买了多张保单,每张保单可让用户选取一个礼品赠送方案,因此用户选择的礼品赠送方案的数量也可能为多个。
在S402中,接收所述终端设备根据所述候选礼品赠送方案返回的方案确认信息;其中,所述方案确认信息中包含礼品方案标识。
在本实施例中,客户在接收到选取终端发送的候选礼品赠送方案后,可从中选择相应数量的礼品赠送方案,并生成对应的方案确认信息;特别地,若发送的候选礼品赠送方案中只包含一个礼品赠送方案,用户只需确认是否接收该礼品赠送方案即可,无需进行选择操作。客户的终端设备在生成了上述方案确认信息后,则向选取终端发送该方案确认信息。
可选地,该候选礼品赠送方案中包含有效反馈时长,若在该有效反馈时长内客户并未生成对应的方案确认信息并返回给选取终端,该候选礼品赠送方案将失效,无法被用户选择。
在S403中,将所述礼品方案标识对应的礼品赠送方案作为所述客户的礼品赠送方案。
在本实施例中,选取终端在接收到终端设备返回的方案确认指令后,则提取该确认指令中包含的礼品方案标识,并将礼品方案标识对应的礼品赠送方案作为客户的礼品赠送方案,从而可安排礼品的发送流程。
在本申请实施例中,通过将候选礼品赠送方案发送给客户,以便客户选择合适自己的礼品赠送方案,从而提高了用户的赠送体验。
应理解,上述实施例中各步骤的序号的大小并不意味着执行顺序的先后,各过程的执行顺序应以其功能和内在逻辑确定,而不应对本申请实施例的实施过程构成任何限定。
图5示出了本申请一实施例提供的一种礼品赠送方案的选取终端的结构框图,该礼品赠送方案的选取终端包括的各单元用于执行图1对应的实施例中的各步骤。具体请参阅图1与图1所对应的实施例中的相关描述。为了便于说明,仅示出了与本实施例相关的部分。
参见图5,所述礼品赠送方案的选取终端包括:
产品购买信息获取单元51,获取客户的保单购买信息;
礼品匹配参数提取单元52,根据预设的礼品匹配参数提取算法,提取所述保单购买信息包含的营销活动匹配维度以及产品特征匹配维度;
营销活动确定单元53,用于根据所述营销活动匹配维度,确定所述客户对应的营销活动;
礼品赠送方案选取单元54,用于从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案;
候选礼品赠送方案确定单元55,用于将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案。
可选地,所述营销活动匹配维度包括:销售日期特征参数以及销售渠道特征参数;所述营销活动确定单元53包括:
有效营销活动确定单元,用于根据所述销售日期特征参数,得到所述保单购买信息中保单的销售日期对应的有效营销活动;
指定渠道参数确定单元,用于确定每个有效营销活动的指定渠道参数;
营销活动匹配单元,用于若所述销售渠道特征参数包含所述指定渠道参数,则将所述指定渠道参数对应的有效营销活动确定为所述客户匹配的营销活动。
可选地,所述礼品赠送方案选取单元54包括:
目标产品特征确定单元,用于确定每个所述营销活动对应的礼品赠送方案对应的目标产品特征;
目标产品特征匹配单元,用于依次将所述产品特征匹配维度与各个所述营销活动对应的礼品赠送方案的目标产品特征进行匹配;
礼品赠送方案确定单元,用于根据匹配结果,选取与所述产品特征参数匹配的礼品赠送方案。
可选地,所述产品特征匹配维度包括产品等级参数、用户等级参数以及销售渠道等级参数;所述目标产品特征包括:目标产品等级、目标用户等级以及指定渠道等级;
所述礼品方案匹配单元包括:
等级匹配单元,用于若所述产品等级参数大于或等于所述目标产品等级、所述用户等级参数大于或等于所述目标用户等级以及所述销售渠道等级参数大于或等于所述指定渠道等级,则识别所述产品特征匹配维度与所述礼品赠送方案的目标产品特征匹配。
可选地,礼品赠送方案的选取终端还包括:
候选礼品方案发送单元,用于将所述候选礼品赠送方案发送至所述客户对应的终端设备;
方案确认信息接收单元,用于接收所述终端设备根据所述候选礼品赠送方案返回的方案确认信息;其中,所述方案确认信息中包含礼品方案标识;
客户礼品确定单元,用于将所述礼品方案标识对应的礼品赠送方案作为所述客户的礼品赠送方案。
因此,本申请实施例提供的礼品赠送方案的选取终端同样可以不通过人工坐席或销售人员进行人工选取,而是根据保单购买信息、营销活动信息以及礼品赠送方案信息等客观信息进行匹配,并根据匹配程度选取与之对应的礼品赠送方案,提高了选取的准确率,也便于企业对礼品赠送的成本进行控制。另一方面,由于匹配选取的过程不受客户与销售人员的熟悉程度等主观因素的影响,避免违规赠送的情况的发生,有效降低企业的销售以及产品推广成本。
图6是本申请另一实施例提供的一种终端设备的示意图。如图6所示,该实施例的终端设备6包括:处理器60、存储器61以及存储在所述存储器61中并可在所述处理器60上运行的计算机可读指令62,例如礼品赠送方案的选取程序。所述处理器60执行所述计算机可读指令62时实现上述各个礼品赠送方案的选取方法实施例中的步骤,例如图1所示的S101至S105。或者,所述处理器60执行所述计算机可读指令62时实现上述各装置实施例中各单元的功能,例如图5所示模块51至55功能。
示例性的,所述计算机可读指令62可以被分割成一个或多个单元,所述一个或者多个单元被存储在所述存储器61中,并由所述处理器60执行,以完成本申请。所述一个或多个单元可以是能够完成特定功能的一系列计算机可读指令指令段,该指令段用于描述所述计算机可读指令62在所述终端设备6中的执行过程。例如,所述计算机可读指令62可以被分割成产品购买信息获取单元、礼品匹配参数提取单元、营销活动确定单元、礼品赠送方案选取单元以及候选礼品赠送方案确定单元,各单元具体功能如上所述。
所述终端设备6可以是桌上型计算机、笔记本、掌上电脑及云端服务器等计算设备。所述终端设备可包括,但不仅限于,处理器60、存储器61。本领域技术人员可以理解,图6仅仅是终端设备6的示例,并不构成对终端设备6的限定,可以包括比图示更多或更少的部件,或者组合某些部件,或者不同的部件,例如所述终端设备还可以包括输入输出设备、网络接入设备、总线等。
所称处理器60可以是中央处理单元(Central
Processing Unit,CPU),还可以是其他通用处理器、数字信号处理器 (Digital Signal Processor,DSP)、专用集成电路 (Application
Specific Integrated Circuit,ASIC)、现成可编程门阵列 (Field-Programmable Gate Array,FPGA) 或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。
所述存储器61可以是所述终端设备6的内部存储单元,例如终端设备6的硬盘或内存。所述存储器61也可以是所述终端设备6的外部存储设备,例如所述终端设备6上配备的插接式硬盘,智能存储卡(Smart Media Card, SMC),安全数字(Secure Digital, SD)卡,闪存卡(Flash
Card)等。进一步地,所述存储器61还可以既包括所述终端设备6的内部存储单元也包括外部存储设备。所述存储器61用于存储所述计算机可读指令以及所述终端设备所需的其他程序和数据。所述存储器61还可以用于暂时地存储已经输出或者将要输出的数据。
以上所述实施例仅用以说明本申请的技术方案,而非对其限制;尽管参照前述实施例对本申请进行了详细的说明,本领域的普通技术人员应当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分技术特征进行等同替换;而这些修改或者替换,并不使相应技术方案的本质脱离本申请各实施例技术方案的精神和范围,均应包含在本申请的保护范围之内。
Claims (20)
- 一种礼品赠送方案的选取方法,其特征在于,包括:获取客户的保单购买信息;根据预设的礼品匹配参数提取算法,提取所述保单购买信息包含的营销活动匹配维度以及产品特征匹配维度;根据所述营销活动匹配维度,确定所述客户对应的营销活动;从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案;将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案。
- 根据权利要求1所述的选取方法,其特征在于,所述营销活动匹配维度包括:销售日期特征参数以及销售渠道特征参数;所述根据所述营销活动匹配维度,确定与所述客户匹配的营销活动包括:根据所述销售日期特征参数,得到所述保单购买信息中保单的销售日期对应的有效营销活动;确定每个有效营销活动的指定渠道参数;若所述销售渠道特征参数包含所述指定渠道参数,则将所述指定渠道参数对应的有效营销活动确定为所述客户匹配的营销活动。
- 根据权利要求1所述的选取方法,其特征在于,所述从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案包括:确定每个所述营销活动对应的礼品赠送方案对应的目标产品特征;依次将所述产品特征匹配维度与各个所述营销活动对应的礼品赠送方案的目标产品特征进行匹配;根据匹配结果,选取与所述产品特征参数匹配的礼品赠送方案。
- 根据权利要求3所述的选取方法,其特征在于,所述产品特征匹配维度包括产品等级参数、用户等级参数以及销售渠道等级参数;所述目标产品特征包括:目标产品等级、目标用户等级以及指定渠道等级;所述依次将所述产品特征维度与各个所述礼品赠送方案的目标产品特征进行匹配包括:若所述产品等级参数大于或等于所述目标产品等级、所述用户等级参数大于或等于所述目标用户等级以及所述销售渠道等级参数大于或等于所述指定渠道等级,则识别所述产品特征匹配维度与所述礼品赠送方案的目标产品特征匹配。
- 根据权利要求1-4任一项所述的选取方法,其特征在于,礼品赠送方案的选取方法还包括:将所述候选礼品赠送方案发送至所述客户对应的终端设备;接收所述终端设备根据所述候选礼品赠送方案返回的方案确认信息;其中,所述方案确认信息中包含礼品方案标识;将所述礼品方案标识对应的礼品赠送方案作为所述客户的礼品赠送方案。
- 一种礼品赠送方案的选取终端,其特征在于,包括:产品购买信息获取单元,获取客户的保单购买信息;礼品匹配参数提取单元,根据预设的礼品匹配参数提取算法,提取所述保单购买信息包含的营销活动匹配维度以及产品特征匹配维度;营销活动确定单元,用于根据所述营销活动匹配维度,确定所述客户对应的营销活动;礼品赠送方案选取单元,用于从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案;候选礼品赠送方案确定单元,用于将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案。
- 根据权利要求6所述的选取终端,其特征在于,所述营销活动匹配维度包括:销售日期特征参数以及销售渠道特征参数;所述营销活动确定单元包括:有效营销活动确定单元,用于根据所述销售日期特征参数,得到所述保单购买信息中保单的销售日期对应的有效营销活动;指定渠道参数确定单元,用于确定每个有效营销活动的指定渠道参数;营销活动匹配单元,用于若所述销售渠道特征参数包含所述指定渠道参数,则将所述指定渠道参数对应的有效营销活动确定为所述客户匹配的营销活动。
- 根据权利要求6所述的选取终端,其特征在于,所述礼品赠送方案选取单元包括:目标产品特征确定单元,用于确定每个所述营销活动对应的礼品赠送方案对应的目标产品特征;目标产品特征匹配单元,用于依次将所述营销活动对应的产品特征匹配维度与各个所述礼品赠送方案的目标产品特征进行匹配;礼品赠送方案确定单元,用于根据匹配结果,选取与所述产品特征参数匹配的礼品赠送方案。
- 根据权利要求8所述的选取终端,其特征在于,所述产品特征匹配维度包括产品等级参数、用户等级参数以及销售渠道等级参数;所述目标产品特征包括:目标产品等级、目标用户等级以及指定渠道等级;所述礼品方案匹配单元包括:等级匹配单元,用于若所述产品等级参数大于或等于所述目标产品等级、所述用户等级参数大于或等于所述目标用户等级以及所述销售渠道等级参数大于或等于所述指定渠道等级,则识别所述产品特征匹配维度与所述礼品赠送方案的目标产品特征匹配。
- 根据权利要求6-9任一项所述的选取终端,其特征在于,礼品赠送方案的选取终端还包括:候选礼品方案发送单元,用于将所述候选礼品赠送方案发送至所述客户对应的终端设备;方案确认信息接收单元,用于接收所述终端设备根据所述候选礼品赠送方案返回的方案确认信息;其中,所述方案确认信息中包含礼品方案标识;客户礼品确定单元,用于将所述礼品方案标识对应的礼品赠送方案作为所述客户的礼品赠送方案。
- 一种终端设备,包括存储器、处理器以及存储在所述存储器中并可在所述处理器上运行的计算机可读指令,其特征在于,所述处理器执行所述计算机可读指令时实现如下步骤:获取客户的保单购买信息;根据预设的礼品匹配参数提取算法,提取所述保单购买信息包含的营销活动匹配维度以及产品特征匹配维度;根据所述营销活动匹配维度,确定所述客户对应的营销活动;从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案;将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案。
- 根据权利要求11所述的终端设备,其特征在于,其特征在于,所述营销活动匹配维度包括:销售日期特征参数以及销售渠道特征参数;所述根据所述营销活动匹配维度,确定与所述客户匹配的营销活动包括:根据所述销售日期特征参数,得到所述保单购买信息中保单的销售日期对应的有效营销活动;确定每个有效营销活动的指定渠道参数;若所述销售渠道特征参数包含所述指定渠道参数,则将所述指定渠道参数对应的有效营销活动确定为所述客户匹配的营销活动。
- 根据权利要求11所述的终端设备,其特征在于,所述从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案包括:确定每个所述营销活动对应的礼品赠送方案对应的目标产品特征;依次将所述产品特征匹配维度与各个所述营销活动对应的礼品赠送方案的目标产品特征进行匹配;根据匹配结果,选取与所述产品特征参数匹配的礼品赠送方案。
- 根据权利要求13所述的终端设备,其特征在于,所述产品特征匹配维度包括产品等级参数、用户等级参数以及销售渠道等级参数;所述目标产品特征包括:目标产品等级、目标用户等级以及指定渠道等级;所述依次将所述产品特征维度与各个所述礼品赠送方案的目标产品特征进行匹配包括:若所述产品等级参数大于或等于所述目标产品等级、所述用户等级参数大于或等于所述目标用户等级以及所述销售渠道等级参数大于或等于所述指定渠道等级,则识别所述产品特征匹配维度与所述礼品赠送方案的目标产品特征匹配。
- 根据权利要求11-14任一项所述的终端设备,其特征在于,所述处理器执行所述计算机可读指令时还实现如下步骤:将所述候选礼品赠送方案发送至所述客户对应的终端设备;接收所述终端设备根据所述候选礼品赠送方案返回的方案确认信息;其中,所述方案确认信息中包含礼品方案标识;将所述礼品方案标识对应的礼品赠送方案作为所述客户的礼品赠送方案。
- 一种计算机可读存储介质,所述计算机可读存储介质存储有计算机可读指令,其特征在于,所述计算机可读指令被处理器执行时实现如下步骤:获取客户的保单购买信息;根据预设的礼品匹配参数提取算法,提取所述保单购买信息包含的营销活动匹配维度以及产品特征匹配维度;根据所述营销活动匹配维度,确定所述客户对应的营销活动;从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案;将选取的所述礼品赠送方案识别为所述客户的候选礼品赠送方案。
- 根据权利要求16所述的计算机可读存储介质,其特征在于,所述营销活动匹配维度包括:销售日期特征参数以及销售渠道特征参数;所述根据所述营销活动匹配维度,确定与所述客户匹配的营销活动包括:根据所述销售日期特征参数,得到所述保单购买信息中保单的销售日期对应的有效营销活动;确定每个有效营销活动的指定渠道参数;若所述销售渠道特征参数包含所述指定渠道参数,则将所述指定渠道参数对应的有效营销活动确定为所述客户匹配的营销活动。
- 根据权利要求16所述的计算机可读存储介质,其特征在于,所述从所述营销活动对应的礼品赠送方案中,选取所述产品特征匹配维度对应的礼品赠送方案包括:确定每个所述营销活动对应的礼品赠送方案对应的目标产品特征;依次将所述产品特征匹配维度与各个所述营销活动对应的礼品赠送方案的目标产品特征进行匹配;根据匹配结果,选取与所述产品特征参数匹配的礼品赠送方案。
- 根据权利要求18所述的计算机可读存储介质,其特征在于,所述产品特征匹配维度包括产品等级参数、用户等级参数以及销售渠道等级参数;所述目标产品特征包括:目标产品等级、目标用户等级以及指定渠道等级;所述依次将所述产品特征维度与各个所述礼品赠送方案的目标产品特征进行匹配包括:若所述产品等级参数大于或等于所述目标产品等级、所述用户等级参数大于或等于所述目标用户等级以及所述销售渠道等级参数大于或等于所述指定渠道等级,则识别所述产品特征匹配维度与所述礼品赠送方案的目标产品特征匹配。
- 根据权利要求16-19任一项所述的计算机可读存储介质,其特征在于,所述处理器执行所述计算机可读指令时还实现如下步骤:将所述候选礼品赠送方案发送至所述客户对应的终端设备;接收所述终端设备根据所述候选礼品赠送方案返回的方案确认信息;其中,所述方案确认信息中包含礼品方案标识;将所述礼品方案标识对应的礼品赠送方案作为所述客户的礼品赠送方案。
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