WO2018108049A1 - Procédé de traitement d'informations, terminal, et support de stockage informatique - Google Patents

Procédé de traitement d'informations, terminal, et support de stockage informatique Download PDF

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Publication number
WO2018108049A1
WO2018108049A1 PCT/CN2017/115435 CN2017115435W WO2018108049A1 WO 2018108049 A1 WO2018108049 A1 WO 2018108049A1 CN 2017115435 W CN2017115435 W CN 2017115435W WO 2018108049 A1 WO2018108049 A1 WO 2018108049A1
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WO
WIPO (PCT)
Prior art keywords
media information
information
tab page
interactive object
floating layer
Prior art date
Application number
PCT/CN2017/115435
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English (en)
Chinese (zh)
Inventor
周彬
Original Assignee
腾讯科技(深圳)有限公司
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Publication of WO2018108049A1 publication Critical patent/WO2018108049A1/fr

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/485End-user interface for client configuration

Definitions

  • the present invention relates to processing technologies, and in particular, to an information processing method, a terminal, and a computer storage medium.
  • Information sending and receiving information feedback is a common means of information interaction between users.
  • the information receiver not only needs to display the received information, but also forms feedback information by responding to the information, and sends the feedback information to the background server to analyze the feedback information to determine whether the information is accurate to meet the requirements of the end user.
  • the positioning information is used to determine how the selective selection information is sent to the end user.
  • the embodiments of the present invention provide an information processing method, a terminal, and a computer storage medium, which at least solve the problems existing in the prior art.
  • An information processing method includes:
  • the interactive object is triggered to be displayed in a specified area of the second media information, where the designated area is located at any corner of the four corners of the play frame where the second media information is located;
  • a floating layer display including at least one target media information is triggered.
  • a first requesting unit configured to initiate a first request, where the first request carries related information of the requested first media information
  • a first receiving unit configured to receive a feedback result, where the feedback result is obtained according to the related information of the first media information, and carries the first media information and the second media information;
  • a playing unit configured to separately load the first media information and the second media information according to a preset policy for playing
  • the triggering unit is configured to trigger the display of the interactive object in the designated area of the second media information when the second media information is played, where the designated area is located in the second media information Any of the four corners of the box;
  • a first acquiring unit configured to acquire a first operation that is performed on the interactive object
  • a display unit configured to trigger a floating layer display including the at least one target media information in response to the first operation.
  • a computer storage medium storing the computer executable instructions, wherein the computer executable instructions are used to execute the information processing method according to any one of the above aspects.
  • An information processing method is applied to a terminal, where the terminal includes one or more processors and a memory, and one or more programs, wherein the one or more programs are stored in a memory,
  • the program can include one or more modules each corresponding to a set of instructions, the one or more processors being configured to execute instructions; the method comprising:
  • the interactive object is triggered to be displayed in a specified area of the second media information, where the designated area is located at any corner of the four corners of the play frame where the second media information is located;
  • a floating layer display including at least one target media information is triggered.
  • the second media information when the first media information and the second media information are respectively loaded and played according to a preset policy, when the second media information is played, the second media information is used.
  • the specified area of the information triggers the display of the interactive object.
  • the second media information (such as the recommended information) may be included for playing. It does not affect the playback of the media information and can provide more recommendation information, triggering the interaction object, and using the interaction object as a medium to implement the recommendation information for the terminal user to display more precise positioning.
  • the interaction object is displayed in a designated area of the play box of the second media information, where the designated area is located at any corner of the four corners of the play frame where the second media information is located (eg, upper left corner, lower left corner, upper right corner, or right) a lower corner), after acquiring the first operation on the interactive object, responding to triggering a floating layer display including at least one target media information, that is, triggering an interaction operation with the interactive object More accurate positioning information is displayed in the floating layer.
  • FIG. 1 is a schematic diagram of an optional hardware structure of a mobile terminal implementing various embodiments of the present invention
  • FIG. 2 is a schematic diagram of a communication system of the mobile terminal shown in FIG. 1;
  • FIG. 3 is a schematic diagram of hardware entities of each party performing information interaction in an embodiment of the present invention.
  • FIG. 4 is a schematic diagram of information interaction of applying advertisement recommendation information according to an embodiment of the present invention.
  • FIG. 5 is a schematic flowchart of a method for implementing a method according to an embodiment of the present invention
  • FIG. 6 is a schematic flowchart of another method for implementing an embodiment of the present invention.
  • FIG. 7 is a schematic structural diagram of a system architecture according to an embodiment of the present invention.
  • FIG. 8 to FIG. 13 are schematic diagrams showing multiple information display applications in an application scenario according to an embodiment of the present invention.
  • FIG. 14 is a schematic flowchart of an implementation scenario of an application scenario according to an embodiment of the present invention.
  • first, second, etc. are used herein to describe various elements (or various thresholds or various applications or various instructions or various operations), etc., these elements (or thresholds) Or application or instruction or operation) should not be limited by these terms. These terms are only used to distinguish one element (or threshold or application or instruction or operation) and another element (or threshold or application or instruction or operation).
  • first operation may be referred to as a second operation
  • second operation may also be referred to as a first operation
  • the first operation and the second operation are both operations, but the two are not the same The operation is only.
  • the steps in the embodiment of the present invention are not necessarily processed in the order of the steps described.
  • the steps may be selectively arranged to be reordered according to requirements, or the steps in the embodiment may be deleted, or the steps in the embodiment may be added.
  • the description of the steps in the embodiments of the present invention is only an optional combination of the steps, and does not represent a combination of the steps of the embodiments of the present invention.
  • the order of the steps in the embodiments is not to be construed as limiting the present invention.
  • the intelligent terminal (such as a mobile terminal) of the embodiment of the present invention can be implemented in various forms.
  • the mobile terminal described in the embodiment of the present invention may include, for example, a mobile phone, a smart phone, Mobile terminals such as notebook computers, digital broadcast receivers, personal digital assistants (PDAs, Personal Digital Assistants), tablet computers (PADs), portable multimedia players (PMPs, portable media players), navigation devices, and the like, and such as digital TVs, desktops
  • PDAs personal digital assistants
  • PADs tablet computers
  • PMPs portable multimedia players
  • portable media players portable media players
  • navigation devices and the like
  • digital TVs desktops
  • a fixed terminal such as a computer.
  • the terminal is a mobile terminal.
  • those skilled in the art will appreciate that configurations in accordance with embodiments of the present invention can be applied to fixed type terminals in addition to components that are specifically for mobile purposes.
  • FIG. 1 is a schematic diagram of an optional hardware structure of a mobile terminal implementing various embodiments of the present invention.
  • the mobile terminal 100 may include a communication unit 110, an audio/video (A/V) input unit 120, a user input unit 130, a first request unit 140, a first receiving unit 141, a playing unit 142, a trigger unit 143, and a first acquiring unit. 144.
  • Figure 1 illustrates a mobile terminal having various components, but it should be understood that not all illustrated components are required to be implemented. More or fewer components can be implemented instead. The elements of the mobile terminal will be described in detail below.
  • Communication unit 110 typically includes one or more components that permit radio communication between mobile terminal 100 and a wireless communication system or network (electrical communication can also be made by wire if the mobile terminal is replaced with a fixed terminal).
  • the communication unit when it is specifically a wireless communication unit, it may include at least one of a broadcast receiving unit 111, a mobile communication unit 112, a wireless internet unit 113, a short-range communication unit 114, and a location information unit 115, which are optional, according to different Demand can be added or deleted.
  • the broadcast receiving unit 111 receives a broadcast signal and/or broadcast associated information from an external broadcast management server via a broadcast channel.
  • the broadcast channel can include a satellite channel and/or a terrestrial channel.
  • the broadcast management server may be a server that generates and transmits a broadcast signal and/or broadcast associated information or a server that receives a previously generated broadcast signal and/or broadcast associated information and transmits it to the terminal.
  • the broadcast signal may include a TV broadcast signal, a radio broadcast signal, a data broadcast signal, and the like.
  • the broadcast signal may further include a broadcast signal combined with a TV or radio broadcast signal. Broadcast phase
  • the off information may also be provided via the mobile communication network, and in this case, the broadcast associated information may be received by the mobile communication unit 112.
  • the broadcast signal may exist in various forms, for example, it may be an Electronic Program Guide (EPG) of Digital Multimedia Broadcasting (DMB), a digital video broadcast handheld (DVB-H, Digital Video Broadcasting-Handheld). ) exists in the form of an ESG (Electronic Service Guide) and the like.
  • EPG Electronic Program Guide
  • DMB Digital Multimedia Broadcasting
  • DVD-H Digital Video Broadcasting-Handheld
  • ESG Electronic Service Guide
  • the broadcast receiving unit 111 can receive a signal broadcast by using various types of broadcast systems.
  • the broadcast receiving unit 111 can use a digital video broadcast handheld (DVB) by using, for example, Multimedia Broadcast Broadcasting-Terrestrial, Digital Multimedia Broadcasting-Satellite (DMB-S), Digital Multimedia Broadcasting-Satellite (DMB-S) -H), a digital broadcast system such as a data broadcast system of Media Forward Link Only (MediaFLO, Media Forward Link Only), Integrated Broadcast Digital Broadcasting (ISDB-T), or the like receives digital broadcast.
  • the broadcast receiving unit 111 can be constructed as various broadcast systems suitable for providing broadcast signals as well as the above-described digital broadcast system.
  • the broadcast signal and/or broadcast associated information received via the broadcast receiving unit 111 may be stored in the memory 160 (or other type of storage medium).
  • the mobile communication unit 112 transmits the radio signal to and/or receives a radio signal from at least one of a base station (e.g., an access point, a Node B, etc.), an external terminal, and a server.
  • a base station e.g., an access point, a Node B, etc.
  • Such radio signals may include voice call signals, video call signals, or various types of data transmitted and/or received in accordance with text and/or multimedia messages.
  • the wireless internet unit 113 supports wireless internet access of the mobile terminal.
  • the unit can be internally or externally coupled to the terminal.
  • the wireless Internet access technologies involved in the unit may include Wi-Fi (WLAN, Wireless Local Area Networks), Wireless Broadband (Wibro), Worldwide Interoperability for Microwave Access (Wimax), and High Speed Downlink Packet Access. (HSDPA, High Speed Downlink Packet Access) and so on.
  • the short-range communication unit 114 is a unit for supporting short-range communication.
  • Some short-range communication technologies Examples include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), Zigbee, and the like.
  • the location information unit 115 is a unit for checking or acquiring location information of the mobile terminal.
  • a typical example of a location information unit is a Global Positioning System (GPS).
  • GPS Global Positioning System
  • the position information unit 115 calculates distance information and accurate time information from three or more satellites and applies triangulation to the calculated information, thereby accurately calculating three-dimensional current position information according to longitude, latitude, and altitude.
  • the method for calculating position and time information uses three satellites and corrects the calculated position and time information errors by using another satellite. Further, the position information unit 115 can calculate the speed information by continuously calculating the current position information in real time.
  • the A/V input unit 120 is for receiving an audio or video signal.
  • the A/V input unit 120 may include a camera 121 and a microphone 122 that processes image data of still pictures or video obtained by the image capturing device in a video capturing mode or an image capturing mode.
  • the processed image frame can be displayed on the display unit 151.
  • the image frames processed by the camera 121 may be stored in the storage unit 160 (or other storage medium) or transmitted via the communication unit 110, and two or more cameras 121 may be provided according to the configuration of the mobile terminal.
  • the microphone 122 can receive sound (audio data) via a microphone in an operation mode of a telephone call mode, a recording mode, a voice recognition mode, and the like, and can process such sound as audio data.
  • the processed audio (voice) data can be converted to a format output that can be transmitted to the mobile communication base station via the mobile communication unit 112 in the case of a telephone call mode.
  • the microphone 122 can implement various types of noise cancellation (or suppression) algorithms to cancel (or suppress) noise or interference generated during the process of receiving and transmitting audio signals.
  • the user input unit 130 may generate key input data according to a command input by the user to control various operations of the mobile terminal.
  • the user input unit 130 allows the user to input various types of information, and And may include a keyboard, a mouse, a touch pad (eg, a touch sensitive component that detects changes in resistance, pressure, capacitance, etc. due to contact), a scroll wheel, a rocker, and the like.
  • a touch panel when the touch panel is superimposed on the display unit 151 in the form of a layer, a touch screen can be formed.
  • the first requesting unit 140 is configured to initiate a first request, where the first request carries the related information of the requested first media information, and the first receiving unit 141 is configured to receive the correlation according to the first media information.
  • the playing unit 142 configured to separately load the first media information and the second media information according to a preset policy
  • a triggering unit 143 configured to trigger an interactive object to be displayed in a specified area of the second media information when the second media information is played, where the designated area is located at four corners of the play frame where the second media information is located Any one of the corners;
  • the first obtaining unit 144 is configured to acquire a first operation that is performed on the interactive object.
  • the display unit 151 is further configured to trigger a floating layer display including the at least one target media information in response to the first operation.
  • the interface unit 170 serves as an interface through which at least one external device can connect with the mobile terminal 100.
  • the external device may include a wired or wireless headset port, an external power (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification unit, and an audio input/output. (I/O) port, video I/O port, headphone port, and more.
  • the identification unit may be stored to verify various information used by the user using the mobile terminal 100 and may include a User Identification Module (UIM), a Subscriber Identity Module (SIM), and a Universal Customer Identification Unit (USIM, Universal). Subscriber Identity Module) and more.
  • UIM User Identification Module
  • SIM Subscriber Identity Module
  • USB Universal Customer Identification Unit
  • the device having the identification unit may take the form of a smart card, and thus the identification device may be connected to the mobile terminal 100 via a port or other connection device.
  • the interface unit 170 can be configured to receive input from an external device (eg, data information, power, etc.) and transmit the received input to one or more components within the mobile terminal 100 or can be used at the mobile terminal and external device Transfer data between.
  • the interface unit 170 may function as a path through which power is supplied from the base to the mobile terminal 100 or may be used as a transmission of various command signals allowing input from the base to the mobile terminal 100 The path to the terminal.
  • Various command signals or power input from the base can be used as signals for identifying whether the mobile terminal is accurately mounted on the base.
  • Output unit 150 is configured to provide an output signal (eg, an audio signal, a video signal, a vibration signal, etc.) in a visual, audio, and/or tactile manner.
  • the output unit 150 may include a display unit 151, an audio output unit 152, and the like.
  • the display unit 151 can display information processed in the mobile terminal 100.
  • the mobile terminal 100 can display a related user interface (UI) or a graphical user interface (GUI).
  • UI related user interface
  • GUI graphical user interface
  • the display unit 151 may display a captured image and/or a received image, a UI or GUI showing a video or image and related functions, and the like.
  • the display unit 151 can function as an input device and an output device.
  • the display unit 151 may include a Liquid Crystal Display (LCD), a Thin Film Transistor (LCD), an Organic Light-Emitting Diode (OLED) display, a flexible display, and a three-dimensional (3D) At least one of a display or the like.
  • LCD Liquid Crystal Display
  • LCD Thin Film Transistor
  • OLED Organic Light-Emitting Diode
  • 3D three-dimensional
  • Some of these displays may be configured to be transparent to allow a user to view from the outside, which may be referred to as a transparent display, and a typical transparent display may be, for example, a transparent organic light emitting diode (TOLED) display or the like.
  • TOLED transparent organic light emitting diode
  • the mobile terminal 100 may include two or more display units (or other display devices), for example, the mobile terminal may include an external display unit (not shown) and an internal display unit (not shown) .
  • the touch screen can be used to detect touch input pressure as well as touch input position and touch input area.
  • the audio output unit 152 may connect the communication unit 110 when the mobile terminal is in a call signal receiving mode, a call mode, a recording mode, a voice recognition mode, a broadcast receiving mode, and the like.
  • the audio data received or stored in the memory 160 converts the audio signal and outputs it as sound.
  • the audio output unit 152 can provide an audio output (eg, a call signal reception sound, a message reception sound, etc.) related to a specific function performed by the mobile terminal 100.
  • the audio output unit 152 may include a speaker, a buzzer, and the like.
  • the storage unit 160 may store a software program or the like that performs processing and control operations performed by the processing unit 180, or may temporarily store data (for example, a phone book, a message, a still image, a video, and the like) that has been output or is to be output. Moreover, the storage unit 160 may store data regarding various manners of vibration and audio signals that are output when a touch is applied to the touch screen.
  • the storage unit 160 may include at least one type of storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (for example, SD or DX memory, etc.), a random access memory (RAM), Static Random Access Memory (SRAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (EEPROM) PROM, Programmable Read Only Memory), magnetic memory, magnetic disk, optical disk, and the like.
  • the mobile terminal 100 can cooperate with a network storage device that performs a storage function of the storage unit 160 through a network connection.
  • Processing unit 180 typically controls the overall operation of the mobile terminal. For example, processing unit 180 performs the control and processing associated with voice calls, data communications, video calls, and the like. As another example, the processing unit 180 can perform a pattern recognition process to recognize a handwriting input or a picture drawing input performed on the touch screen as a character or an image.
  • the power supply unit 190 receives external power or internal power under the control of the processing unit 180 and provides appropriate power required to operate the various components and components.
  • the various embodiments described herein can be implemented in a computer readable medium using, for example, computer software, hardware, or any combination thereof.
  • the embodiments described herein can By using an application specific integrated circuit (ASIC), a digital signal processor (DSP, Digital Signal Processing), a digital signal processing device (DSPD, Digital Signal Processing Device), a programmable logic device (PLD, Programmable Logic Device) , Field Programmable Gate Array (FPGA), processor, controller, microcontroller, microprocessor, at least one of the electronic units designed to perform the functions described herein, In some cases, such an implementation may be implemented in processing unit 180.
  • implementations such as procedures or functions may be implemented with separate software units that are capable of performing at least one function or operation.
  • the software code can be implemented by a software application (or program) written in any suitable programming language, which can be stored in storage unit 160 and executed by processing unit 180.
  • the specific hardware entity of the storage unit 160 may be a memory
  • a specific hardware entity of the processing unit 180 may be a controller.
  • the mobile terminal has been described in terms of its function.
  • a slide type mobile terminal among various types of mobile terminals such as a folding type, a bar type, a swing type, a slide type mobile terminal, and the like will be described as an example. Therefore, the present invention can be applied to any type of mobile terminal, and is not limited to a slide type mobile terminal.
  • the mobile terminal 100 as shown in FIG. 1 may be configured to operate using a communication system such as a wired and wireless communication system and a satellite-based communication system that transmits data via frames or packets.
  • a communication system such as a wired and wireless communication system and a satellite-based communication system that transmits data via frames or packets.
  • a communication system in which a mobile terminal is operable according to an embodiment of the present invention will now be described with reference to FIG.
  • Such communication systems may use different air interfaces and/or physical layers.
  • the air interface used by the communication system includes, for example, Frequency Division Multiple Access (FDMA), Time Division Multiple Access (TDMA), Code Division Multiple Access (CDMA), and General Purpose Code Division Multiple Access (CDMA).
  • FDMA Frequency Division Multiple Access
  • TDMA Time Division Multiple Access
  • CDMA Code Division Multiple Access
  • CDMA General Purpose Code Division Multiple Access
  • UMTS Universal Mobile Telecommunications System
  • LTE Long Term Evolution
  • GSM Global System for Mobile Communications
  • the following description relates to a CDMA communication system, but such teachings are equally applicable to other types of systems.
  • the CDMA wireless communication system may include a plurality of mobile terminals 100, a plurality of base stations (BS) 270, a base station controller (BSC) 275, and a mobile switching center (MSC) 280.
  • the MSC 280 is configured to interface with a Public Switched Telephone Network (PSTN) 290.
  • PSTN Public Switched Telephone Network
  • the MSC 280 is also configured to interface with a BSC 275 that can be coupled to the BS 270 via a backhaul line.
  • the backhaul line can be constructed in accordance with any of a number of known interfaces including, for example, E1/T1, ATM, IP, PPP, Frame Relay, HDSL, ADSL, or xDSL. It will be appreciated that the system as shown in FIG. 2 can include multiple BSCs 275.
  • Each BS 270 can serve one or more partitions (or regions), with each partition covered by a multi-directional antenna or an antenna pointing in a particular direction radially away from the BS 270. Alternatively, each partition may be covered by two or more antennas for diversity reception. Each BS 270 can be configured to support multiple frequency allocations, and each frequency allocation has a particular frequency spectrum (eg, 1.25 MHz, 5 MHz, etc.).
  • BS 270 may also be referred to as a Base Transceiver Subsystem (BTS) or other equivalent terminology.
  • BTS Base Transceiver Subsystem
  • the term "base station” can be used to generally refer to a single BSC 275 and at least one BS 270.
  • a base station can also be referred to as a "cell station.”
  • each partition of a particular BS 270 may be referred to as multiple cellular stations.
  • a broadcast transmitter (BT, Broadcast Transmitter) 295 transmits a broadcast signal to the mobile terminal 100 operating within the system.
  • a broadcast receiving unit 111 as shown in FIG. 1 is provided at the mobile terminal 100 to receive a broadcast signal transmitted by the BT 295.
  • several satellites 300 are shown, for example, a Global Positioning System (GPS) satellite 300 can be employed. Satellite 300 Helping to locate at least one of the plurality of mobile terminals 100.
  • GPS Global Positioning System
  • a plurality of satellites 300 are depicted, but it is understood that useful positioning information can be obtained using any number of satellites.
  • the location information unit 115 as shown in FIG. 1 is typically configured to cooperate with the satellite 300 to obtain desired positioning information. Instead of GPS tracking technology or in addition to GPS tracking technology, other techniques that can track the location of the mobile terminal can be used. Additionally, at least one GPS satellite 300 can selectively or additionally process satellite DMB transmissions.
  • BS 270 receives reverse link signals from various mobile terminals 100.
  • Mobile terminal 100 typically participates in calls, messaging, and other types of communications.
  • Each reverse link signal received by a particular base station is processed within a particular BS 270.
  • the obtained data is forwarded to the relevant BSC 275.
  • the BSC provides call resource allocation and coordinated mobility management functions including a soft handoff procedure between the BSs 270.
  • the BSC 275 also routes the received data to the MSC 280, which provides additional routing services for interfacing with the PSTN 290.
  • PSTN 290 interfaces with MSC 280, which forms an interface with BSC 275, and BSC 275 controls BS 270 accordingly to transmit forward link signals to mobile terminal 100.
  • the mobile communication unit 112 of the communication unit 110 in the mobile terminal accesses the mobile communication based on necessary data (including user identification information and authentication information) of the mobile communication network (such as 2G/3G/4G mobile communication network) built in the mobile terminal.
  • the network transmits mobile communication data (including uplink mobile communication data and downlink mobile communication data) for mobile terminal users such as web browsing and network multimedia broadcasting.
  • the wireless internet unit 113 of the communication unit 110 implements a function of a wireless hotspot by operating a related protocol function of the wireless hotspot, and the wireless hotspot supports access of a plurality of mobile terminals (any mobile terminal other than the mobile terminal) by multiplexing the mobile communication unit 112.
  • the mobile communication connection with the mobile communication network transmits mobile communication data (including uplink mobile communication data and downlink mobile communication data) for the mobile terminal user's web browsing, network multimedia playback, etc., since the mobile terminal is substantially multiplexed Mobile communication connection between mobile terminal and communication network to transmit mobile communication Therefore, the traffic of the mobile communication data consumed by the mobile terminal is included in the communication tariff of the mobile terminal by the charging entity on the communication network side, thereby consuming the data traffic of the mobile communication data included in the communication tariff used by the mobile terminal for subscription.
  • FIG. 3 is a schematic diagram of hardware entities of each party performing information interaction according to an embodiment of the present invention.
  • FIG. 3 includes: a terminal device 1 and a server 2.
  • the terminal device 1 is composed of terminal devices 11-13, and the terminal device performs information interaction with the server through a wired network or a wireless network.
  • Terminal equipment includes mobile phones, desktops, PCs, all-in-ones, and the like.
  • the terminal device initiates a request for carrying the related information (such as the link address of the first media information) including the first media information to the server, and after receiving the request, the server obtains the related information according to the first media information (such as The link address of the media information is fed back to the first media information requested by the terminal, and in order to provide the recommendation information to the user, the recommendation information may also be fed back together.
  • the recommendation information in order to distinguish from the first media information, the recommendation information is referred to as second media information.
  • the purpose of information interaction is to receive user feedback in order to analyze user behavior habits, recommend more accurate information to users, and collect more feedback of recommended information per unit time, which is more conducive to the server.
  • the interaction logic (such as the corner advertisement) can be triggered according to the processing logic 10 of the terminal.
  • the floating layer of the rich media h5 is obtained, and more recommended information (advertising information displayed in the form of a picture or a video, etc.) can be displayed in the floating layer.
  • the interactive object (such as a banner advertisement) is at any corner of the four corners of the media information play frame (such as the upper left corner, the lower left corner, the upper right corner, the lower right corner, etc.), and the interactive object may also appear in the four corners of the play frame.
  • the processing logic 10 is configured as shown in FIG. 3, and includes: S1, initiating a first request, where the first request carries a link address of the requested first media information; S2, and receiving, according to the first media information, a feedback result obtained by the link address, where the feedback result carries the first media information (such as a video feature such as a TV series or a variety show) and the second media information (such as an advertisement and the like) S3, respectively loading the first media information and the second media information for playing according to a preset policy; S4, when playing the second media information, triggering display in a designated area of the second media information
  • An interaction object where the specified area is located at any one of four corners of the play frame where the second media information is located (such as an upper left corner, a lower left corner, an upper right corner, a lower right corner, and the like), of course, the interactive object is not limited to appear in the object Play any corner of
  • the vertices appear; S5, based on the first operation acting on the interaction object, triggering a floating layer display including at least one target media information, and the at least one target media information is recommendation information, such as advertisement information. That is to say, in the embodiment of the present invention, after the interaction with the interactive object is triggered, more accurate positioning recommendation information can be displayed in the floating layer.
  • FIG. 4 is a schematic diagram of information interaction of an advertisement recommendation information according to an embodiment of the present invention.
  • FIG. 4 includes: a server 11...1n, a terminal device 21-24, a terminal device 31-3n, a terminal device 21-24, and a terminal device 31- 3n interacts with the server through a wired network or a wireless network.
  • the terminal device includes a mobile phone, a desktop computer, a PC, an all-in-one, etc.
  • the server 11...1n can also communicate with the first terminal (such as an advertiser) through the network.
  • the terminal, or the object that provides the creative and content promotion interacts.
  • the first terminal (such as the terminal where the advertiser is located, or the object that provides the creative and content promotion) will submit the advertisement to be delivered.
  • the terminal device 21-24 may be referred to as a second terminal (such as a terminal where the ordinary user is located, or with respect to the first terminal (such as the terminal where the advertiser is located, or the object providing the promotion of the advertisement and the content promotion), or An object of the advertisement display or exposure), an example of the second terminal is the terminal device 21-24 in FIG.
  • the second terminal may be a user who watches the video through the video application, and plays the game through the game application. Users, users browsing the page through the Internet, and more. All applications installed in the terminal device or specified applications (such as game applications, video applications, browser applications, etc.) can add advertisements to show the user more recommendation information.
  • FIG. 3-4 is only a system architecture example of the embodiment of the present invention.
  • the embodiment of the present invention is not limited to the system structure described in the foregoing FIG.
  • Various embodiments of the method of the invention are possible.
  • the method includes: a terminal initiating a first request to a server, where the first request carries related information of the requested first media information (101) .
  • the terminal user clicks on the first media information in the video website or the mobile terminal application, and encapsulates the link address of the first media information into the first request, and sends the link address to the server in the background.
  • the terminal receives the feedback result obtained by the server according to the related information of the first media information, where the feedback result carries the first media information and the second media information (102).
  • the first media information may be a video feature such as a TV series or a variety show
  • the second media information may be recommended information such as an advertisement.
  • the purpose of information interaction needs to receive feedback from users in order to analyze user behavior habits, recommend more accurate information to users, and collect more feedback of recommended information per unit time, which is more conducive to server pair.
  • the received user feedback is analyzed, and the terminal user also wants to receive more recommendation information at a time. Therefore, the server can feed back the second media information together with the first media information.
  • the terminal respectively loads the first media information and the second media information according to a preset policy for playing (103).
  • the first media information is a video feature such as a TV drama or a variety show
  • the second media information is an example such as an advertisement
  • the advertisement is not limited to the pre-roll.
  • the advertisements are before, in the middle, paused, and after the video positives.
  • the terminal plays the second media information, and when the interactive object is triggered to be displayed in the designated area of the second media information, acquiring a first operation that is performed on the interaction object,
  • the designated area is located at any corner of the four corners of the play frame where the second media information is located (104).
  • the display of the interactive object (such as a banner advertisement) is triggered in the designated area of the second media information, and the designated area may be located at any corner of the four corners of the play frame where the second media information is located (eg, The upper left corner, the lower left corner, the upper right corner, the lower right corner, and the like), of course, the interactive object is not limited to any one of the four corners of the play frame (such as the upper left corner, the lower left corner, the upper right corner, the lower right corner, etc.), Interactive objects can also appear in any two corners, three corners, or four corners of the four corners of the playbox.
  • a floating layer display (105) containing at least one target media information is triggered.
  • the interactive object in the scenario in which the first media information and the second media information are alternately played according to the preset policy, after the interaction object is triggered, the interactive object is used as a medium to implement more accurate positioning recommendations for the terminal user. information.
  • the interaction object is displayed in a designated area of the play box of the second media information, where the designated area is located at any corner of the four corners of the play frame where the second media information is located (eg, upper left corner, lower left corner, upper right corner, or right) a lower corner), after acquiring the first operation on the interactive object, responding to triggering a floating layer display including at least one target media information, that is, triggering an interaction operation with the interactive object
  • more accurate positioning recommendation information is displayed, so that when the second media information is a pre-rolled advertisement, the embodiment of the present invention can use the corner advertisement of displaying more information in the pre-roll advertisement playing process.
  • the front layer floating layer of the rich media can be exchanged to display more advertisement information
  • video material, corner picture material, rich media H5 material that triggers floating layer, creative, and the like are stored.
  • the server delivers the video material and the corner picture material to the end user, and obtains the corner advertisement through the corner picture material.
  • the server further delivers the rich media H5 material in the form of a floating layer to the end user side and displays the floating layer of the rich media.
  • the original advertisement will be Pause playback, and provide the floating layer of rich media to the user for interaction.
  • the floating layer of rich media will call other image material information, text information and video information again, and display it on the rich media. In the corresponding tab of the layer, to show more advertising information again.
  • the method includes: the terminal initiating a first request to the server, where the first request carries related information of the requested first media information (201) .
  • the terminal user clicks on the first media information in the video website or the mobile terminal application, and encapsulates the link address of the first media information into the first request, and sends the link address to the server in the background.
  • the terminal receives the feedback result obtained by the server according to the related information of the first media information, where the feedback result carries the first media information and the second media information (202).
  • the first media information may be a video feature such as a TV series or a variety show
  • the second media information may be recommended information such as an advertisement.
  • the purpose of information interaction needs to receive feedback from users in order to analyze user behavior habits, recommend more accurate information to users, and collect more feedback of recommended information per unit time, which is more conducive to server pair.
  • the received user feedback is analyzed, and the terminal user also wants to receive more recommendation information at a time. Therefore, the server can feed back the second media information together with the first media information.
  • the terminal respectively loads the first media information and the second media information according to a preset policy for playing (203).
  • the first media information is a video feature such as a TV drama or a variety show
  • the second media information is an example such as an advertisement
  • the advertisement is not limited to the pre-roll.
  • the advertisements are before, in the middle, paused, and after the video positives.
  • the corner picture material is acquired (204). Generating the interactive object according to the corner image material, rendering the interactive object in a specified area of the second media information, and triggering display of the interactive object (205). Obtaining a first operation on the interaction object, where the designated area is located at any one of four corners of the play frame where the second media information is located (206).
  • the fixed area triggers the display of the interactive object (such as a banner advertisement), and the designated area may be located at any corner of the four corners of the play frame where the second media information is located (eg, upper left corner, lower left corner, upper right corner, lower right corner, etc.)
  • the interactive object is not limited to any one of the four corners of the play frame (such as the upper left corner, the lower left corner, the upper right corner, the lower right corner, etc.), and the interactive object may also appear in any of the four corners of the play frame. Two corners, three corners or two angles appear at the same time.
  • a second request is initiated, the second request carrying information related to the interactive object (207).
  • a rich media H5 material (208) obtained from information related to the interactive object is received. Generating the floating layer including the at least one target media information according to the rich media H5 material, and displaying the floating layer (209) including the at least one target media information.
  • the interactive object may be a corner advertisement, and after the banner advertisement is triggered, the rich media H5 material of the floating layer may be pulled, and further advertisements may be pulled according to the rich media H5 material of the floating layer. It is specifically explained in the subsequent embodiments. It should be pointed out that the rich media H5 material of the floating layer may have a corresponding relationship with the corner advertisement, or there may be a corresponding relationship. In this embodiment, the rich media H5 material of the floating layer has a corresponding relationship with the corner advertisement, and there is more than one angular advertisement, and there is more than one rich media H5 material corresponding to the floating layer.
  • the interaction object may be a corner advertisement, and after the banner advertisement is triggered, the rich media H5 material of the floating layer may be pulled, and further, the rich media H5 material according to the floating layer may be further Pull more ads.
  • the following two implementation methods are included:
  • Embodiment 1 Include at least one tab in a floating layer display including at least one target media information, including:
  • Step 301 When receiving the rich media H5 material, acquire all target media information corresponding to the at least one tab page and store it locally.
  • Step 302 When the second operation on the current tab page is acquired, the target media information corresponding to the current tab page is locally extracted.
  • Step 303 Display the target media information, target media information on the current tab page.
  • the types include: detailed description of the product, weather, and other recommended information or advertising information.
  • An example is: you can interactively view more advertising information on this floating layer, such as product link guides for products, such as detailed product descriptions, such as more video introductions.
  • the target media information corresponding to the at least one tab page is pulled at one time, it is stored locally in the terminal, and each time there is a user interaction operation based on the corresponding current label, the corresponding current is directly extracted from the local.
  • the target media information of the tag is displayed in the floating layer.
  • Embodiment 2 Include at least one tab in a floating layer display including at least one target media information, including:
  • Step 401 When the second operation on the current tab page is acquired, a third request is initiated, where the second request carries information related to the current tab page.
  • Step 402 Receive target media information corresponding to the current tab page according to the information related to the current tab page.
  • Step 403 Display the target media information on the current tab page.
  • the type of the target media information includes: a detailed description of the product, a weather, and other recommended information or advertisement information.
  • An example is: you can interactively view more advertising information on this floating layer, such as product link guides for products, such as detailed product descriptions, such as more video introductions.
  • the non-disposable pull is used, but the target media information corresponding to the current label is pulled in real time with the request. All target media information is saved in the server, and corresponding interactive media information is retrieved from the server in real time. Specifically, each time there is a user interaction operation based on the corresponding tag, the terminal requests the target media information corresponding to the current tag from the server, and the terminal obtains the target media information and displays it in the floating layer.
  • the method further includes: triggering playback of the second media information when the interactive object is displayed in the designated area of the second media information, and continuing to play the second when the interactive object is closed Media information.
  • the previous patch ad is an example when the user
  • the banner advertisement of the pre-roll is triggered, the pre-roll rich media floating layer is triggered, and the pre-roll advertisement is paused.
  • Users can interactively view more advertising information on this floating layer, such as product link guides for products, such as detailed product descriptions, such as more video introductions.
  • the pre-roll advertisement continues to play, so the user obtains more advertising materials through the corner information when viewing the advertisement, and learns more details.
  • the terminal device initiates a request to carry the related information including the first media information (such as the link address of the first media information) to the server, and after receiving the request, the server according to the
  • the related information of the media information (such as the link address of the first media information) is fed back to the first media information requested by the terminal, and in order to provide the recommended information to the user, the recommended information may also be fed back together.
  • the purpose of information interaction needs to receive feedback from users in order to analyze user behavior habits, recommend more accurate information to users, and collect more feedback of recommended information per unit time, which is more conducive to server pair.
  • the received user feedback is analyzed, and the end user also wants to receive more recommendation information at a time, so that the floating layer of the rich media h5 is obtained after triggering the interactive object (such as the corner advertisement) according to the processing of the terminal. More recommended information can be displayed in the layer (display information such as text or video format, etc.).
  • the interactive object (such as a banner advertisement) is at any corner of the four corners of the media information play frame (such as the upper left corner, the lower left corner, the upper right corner, the lower right corner, etc.), and the interactive object may also appear in the four corners of the play frame. Any two corners, three corners, or both corners appear at the same time, and does not affect the current media information playback.
  • the information processing system of the embodiment of the present invention includes a terminal 41 and a server 42, wherein the terminal 41 includes: a first requesting unit 411, configured to initiate a first request, where the first request carries a correlation of the requested first media information.
  • the first receiving unit 412 is configured to receive the feedback result obtained according to the related information of the first media information, where the feedback result carries the first media information and the second media information; and the playing unit 413 uses The first media information and the second media information are separately loaded for playing according to a preset policy;
  • the triggering unit 414 is configured to touch the designated area of the second media information when the second media information is played Displaying an interactive object, where the specified area is located at any one of the four corners of the play frame where the second media information is located;
  • the first obtaining unit 415 is configured to acquire a first operation that is performed on the interactive object; 416. responsive to the first operation, triggering a floating layer display including at least one target media information.
  • the interactive object in the scenario in which the first media information and the second media information are alternately played according to the preset policy, after the interaction object is triggered, the interactive object is used as a medium to implement more accurate positioning recommendations for the terminal user. information.
  • the interaction object is displayed in a designated area of the play box of the second media information, where the designated area is located at any corner of the four corners of the play frame where the second media information is located (eg, upper left corner, lower left corner, upper right corner, or right) a lower corner), after acquiring the first operation on the interactive object, responding to triggering a floating layer display including at least one target media information, that is, triggering an interaction operation with the interactive object
  • more accurate positioning recommendation information is displayed, so that when the second media information is a pre-rolled advertisement, the embodiment of the present invention can use the corner advertisement of displaying more information in the pre-roll advertisement playing process.
  • the front layer floating layer of the rich media can be exchanged to display more advertisement information
  • the triggering unit is further configured to: acquire a corner image material; generate the interactive object according to the corner image material; and render in a specified area of the second media information The interactive object.
  • the display unit is further configured to: when responding to the first operation, initiate a second request, where the second request carries information related to the interaction object; a rich media H5 material obtained according to the information related to the interactive object; generating the floating layer including the at least one target media information according to the rich media H5 material, and displaying the floating layer including the at least one target media information.
  • the floating device includes at least one target media information.
  • the layer display includes at least one tab page; the terminal further includes: a second receiving unit, configured to: when receiving the rich media H5 material, acquire all target media information corresponding to the at least one tab page and store the information locally; a second obtaining unit, configured to: when the second operation is performed on the current tab page, locally extract target media information corresponding to the current tab page; the display unit is further configured to be in the current tab page The target media information is displayed on the display.
  • the floating layer display including the at least one target media information includes at least one tab page;
  • the terminal further includes: a third obtaining unit, configured to obtain the action on the current tab page And the second request is performed, where the second request carries information related to the current tab page, and the third receiving unit is configured to receive, according to the information related to the current tab page, corresponding to the The target media information of the current tab page; the display unit is further configured to display the target media information on the current tab page.
  • the terminal further includes: a pause play unit, configured to trigger playback of the second media information when the interactive object is displayed in the designated area of the second media information.
  • a microprocessor for the processor for data processing, a microprocessor, a central processing unit (CPU), a digital signal processor (DSP, Digital Singnal Processor) or programmable logic may be used when performing processing.
  • An FPGA Field-Programmable Gate Array
  • An operation instruction for a storage medium, includes an operation instruction, where the operation instruction may be computer executable code, and the operation instruction is used to implement the information processing method in the foregoing embodiment of the present invention.
  • video ads are classified into traditional video ads and mobile video ads.
  • Traditional video ads are set up and served in the video
  • mobile video ads are divided into traditional and In-App video ads
  • In-App video ads are the mode of in-stream video in mobile devices.
  • In the delivery of video advertisements it is necessary to accurately target the target customers. It is necessary to collect user habits for analysis. It is difficult to adapt to the current media environment and user habits by using the existing advertisement delivery mode.
  • Users need more accurate information for more precise positioning ( Image/video) ads, and user feedback based on more exclusive information (images/videos), used for background analysis of the server, will provide a large amount of data support for the precise positioning of the delivery, thus through the terminal and the server Interaction forms a closed-loop information processing process.
  • the embodiment of the present invention may be an advertisement information processing scheme of a corner-label mixed rich media pre-patch.
  • corner information that displays more information during the pre-roll playback process
  • the rich media front patch floating layer is exchanged to display more advertising information, and the user can interact and watch. More advertising information.
  • FIG. 8-13 An example in the actual application is shown in Figure 8-13, including: 1) When displaying the pre-roll advertisement, as shown in Figure 8, the corner advertisement appears at the bottom left corner of the play box, and the corner advertisement is identified by A1. , prompt users to see more advertising information. 2) When the user triggers the banner advertisement of the pre-patch, as shown in FIG. 9, the pre-screen rich media floating layer is triggered, and the rich media floating layer is identified by A2, and the pre-roll advertisement is temporarily suspended.
  • a specific implementation process includes: 1) uploading video material, corner image material, triggering rich media H5 material of the floating layer; 2) After the review is served, the creative is stored in the server; 3) when the user sees the advertisement, the server delivers the video material and the corner image material display; 4) when the user triggers the corner marker, triggers the display of the floating layer rich media.
  • the H5 material is sent to the user side to display the rich media floating layer; 5) the advertisement will be paused after the rich media floating layer is triggered, and the rich media floating layer can be displayed for the user to interact; 6) in this interaction, the rich media floats
  • the layer of rich media H5 material will call other image material information, text information and video information again; 7) display more advertising information and statistics after the call is successful.
  • Embodiments of the present invention also provide a computer storage medium, such as a memory including a computer program, which is executable by a processor of a data processing apparatus to perform the steps described above.
  • the computer storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EEPROM, Flash Memory, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories, such as a mobile phone. , computers, tablet devices, personal digital assistants, etc.
  • the computer readable storage medium provided by the embodiment of the present invention has a computer program stored thereon, and when the computer program is executed by the processor, performs the following steps of the information processing method.
  • the computer program executes when the terminal side is executed by the processor:
  • the interactive object is triggered to be displayed in a specified area of the second media information, where the designated area is located at any corner of the four corners of the play frame where the second media information is located;
  • a floating layer display including at least one target media information is triggered.
  • the computer program when executed by the processor on the terminal side, further performs:
  • the computer program when executed by the processor on the terminal side, further performs:
  • the computer program when executed by the processor on the terminal side, further performs:
  • the target media information corresponding to the current tab page is locally extracted
  • the target media information is displayed on the current tab page.
  • the computer program when executed by the processor on the terminal side, further performs:
  • a third request is initiated, where the second request carries information related to the current tab page;
  • the target media information is displayed on the current tab page.
  • the computer program when executed by the processor on the terminal side, further performs:
  • the triggering of the playing of the second media information is triggered when the interactive object is displayed in the designated area of the second media information.
  • the disclosed apparatus and method may be implemented in other manners.
  • the device embodiments described above are merely illustrative.
  • the division of the unit is only a logical function division.
  • there may be another division manner such as: multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored or not executed.
  • the coupling, or direct coupling, or communication connection of the components shown or discussed may be indirect coupling or communication connection through some interfaces, devices or units, and may be electrical, mechanical or other forms. of.
  • the units described above as separate components may or may not be physically separated, and the components displayed as the unit may or may not be physical units, that is, may be located in one place or distributed to multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may be separately used as one unit, or two or more units may be integrated into one unit;
  • the unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the foregoing program may be stored in a computer readable storage medium, and the program is executed when executed.
  • the foregoing storage device includes the following steps: the foregoing storage medium includes: a mobile storage device, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.
  • ROM read-only memory
  • RAM random access memory
  • magnetic disk or an optical disk.
  • optical disk A medium that can store program code.
  • the above-described integrated unit of the present invention may be stored in a computer readable storage medium if it is implemented in the form of a software functional unit and sold or used as a standalone product.
  • the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product stored in a storage medium, including a plurality of instructions.
  • a computer device (which may be a personal computer, server, or network device, etc.) is caused to perform all or part of the methods described in various embodiments of the present invention.
  • the foregoing storage medium includes various media that can store program codes, such as a mobile storage device, a ROM, a RAM, a magnetic disk, or an optical disk.
  • the first media information and the second media information are respectively loaded and played according to a preset policy, and when the second media information is played, the display is triggered in a designated area of the second media information.
  • the interaction object in the media information playing scene, in addition to the playing of the first media information (such as a TV series, a variety show video feature), may also include the second media information (such as recommendation information), in order not to affect the playback of the media information. And can provide more recommendation information, trigger the interaction object, and use the interaction object as a medium to implement recommendation information for the terminal user to display more precise positioning.
  • the interaction object is displayed in a designated area of the play box of the second media information, where the designated area is located at any corner of the four corners of the play frame where the second media information is located (eg, upper left corner, lower left corner, upper right corner, or right) a lower corner), after acquiring the first operation on the interactive object, responding to triggering a floating layer display including at least one target media information, that is, triggering an interaction operation with the interactive object More accurate positioning information is displayed in the floating layer.

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  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
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  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé de traitement d'informations, un terminal, et un support de stockage informatique. Le procédé consiste à : initier une première demande contenant des informations relatives à des premières informations multimédias demandées ; recevoir un résultat de rétroaction obtenu d'après les informations relatives aux premières informations multimédias, le résultat de rétroaction contenant les premières informations multimédias et des secondes informations multimédias ; charger les premières informations multimédias et les secondes informations multimédias, selon une politique prédéfinie, respectivement, pour les lire ; déclencher la lecture d'un objet interactif dans une zone spécifiée des secondes informations multimédias lorsque les secondes informations multimédias sont lues, la zone spécifiée étant située à l'un quelconque des quatre coins d'une trame de lecture dans laquelle les secondes informations multimédias sont situées ; acquérir une première opération sur l'objet interactif ; et déclencher un affichage à couche flottante d'informations contenant au moins l'un des éléments d'informations multimédias cible en réponse à la première opération.
PCT/CN2017/115435 2016-12-13 2017-12-11 Procédé de traitement d'informations, terminal, et support de stockage informatique WO2018108049A1 (fr)

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