WO2018023655A1 - 根据用户 qq 群推送广告的方法以及推送*** - Google Patents

根据用户 qq 群推送广告的方法以及推送*** Download PDF

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WO2018023655A1
WO2018023655A1 PCT/CN2016/093451 CN2016093451W WO2018023655A1 WO 2018023655 A1 WO2018023655 A1 WO 2018023655A1 CN 2016093451 W CN2016093451 W CN 2016093451W WO 2018023655 A1 WO2018023655 A1 WO 2018023655A1
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user
matching
group
advertisement
type
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汤隆初
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汤隆初
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

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  • the invention belongs to the field of the Internet, and provides a method for pushing advertisements according to a user QQ group and a pushing system.
  • online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
  • QQ group is a public platform for multi-person chat communication launched by Tencent. After creating a group, the group owner can invite friends or people with common interests to chat in a group. In addition to chatting in the group, Tencent also provides group space services. In the group space, users can use group BBS, photo albums, shared files, group videos, etc. to communicate.
  • the advertisements placed on the QQ group are basically untargeted, and the user's needs are blindly sent. This has caused many QQ users to be very disgusted with such advertisements, so that they have blocked the advertisers and missed themselves. The ads that really need it.
  • the embodiment of the invention provides a method for pushing an advertisement according to a user QQ group, and the purpose is to In view of the fact that the current QQ advertisement delivery is inaccurate and the appropriate people cannot receive the appropriate advertisement and the user is disgusted, it is necessary to provide a preset user to add QQ.
  • the present invention is implemented in such a manner that a method for pushing an advertisement based on a user QQ group includes the following steps:
  • the group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement;
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit for recording a tag matched by a user QQ group, recording a type tag of the matching of the advertisement, and QQ The matching relationship between the group-matched tag and the type tag that the ad matches;
  • a detecting unit configured to detect a QQ group added by the user
  • the matching unit has an input end connected to the output end of the recording unit and the output end of the detecting unit, respectively, for using the QQ added by the user
  • the group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement;
  • a push unit whose input end is connected to the output of the matching unit, and is used for pushing the advertisement of the label to the user.
  • the invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ Group type push ads to increase the accuracy of ad delivery.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a user QQ group according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a user according to an embodiment of the present invention
  • step S100 the user QQ group matching tag is recorded, and the type tag and QQ of the advertisement matching are recorded.
  • the group matching tag of the 'accounting test' in the user QQ group is recorded as 'exam', and the advertisement 1 is recorded.
  • the matching type tag is 'Exam Ad'.
  • step S101 the QQ group added by the user is detected.
  • step S102 according to the QQ added by the user
  • the group matches the tag, matches the type tag of the ad match according to the tag, and matches the ad according to the type tag of the ad match.
  • step S103 the advertisement matching the tag is pushed to the user.
  • the system When the system detects a QQ group with the name 'Accounting Exam', it sends an advertisement to the group 1 .
  • the invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ Group type push ads to increase the accuracy of ad delivery.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • the recording unit 21 is configured to record a label matched by the user QQ group, and record the type label and QQ of the advertisement matching.
  • the detecting unit 22 is configured to detect a QQ group added by the user
  • the matching unit 23 has an input end and an output end of the recording unit 21 and a detecting unit 22 respectively.
  • the output connection is used to match the label according to the QQ group added by the user, and the type tag matched by the advertisement is matched according to the label, and the advertisement is matched according to the type label matched by the advertisement;
  • Push unit 24 its input end and the matching unit 23 The output is connected to push the advertisement of the label to the user.
  • the working principle is: the user is in the recording unit 21, records the tag matched by the user QQ group, records the type tag and QQ of the advertisement matching.
  • the group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label of the advertisement matching; the pushing unit 24 pushes the advertisement matching the label to the user.
  • the invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ Group type push ads to increase the accuracy of ad delivery.

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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
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  • Game Theory and Decision Science (AREA)
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Abstract

本发明属于互联网领域，提供了一种根据用户 QQ 群推送广告的方法以及推送***，所述方法包括：记录用户 QQ群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系；检测用户所加的 QQ 群；根据用户所加的 QQ群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告; 向用户推送所述标签相匹配的广告。本发明通过统计预设用户所加 QQ群类型与广告类型的匹配关系，根据用户所加 QQ 群类型推送广告，增加广告投放的精确性。

Description

根据用户 QQ 群推送广告的方法以及推送*** 技术领域
本发明属于互联网领域，提供了一种根据用户 QQ 群推送广告的方法以及推送***。
背景技术
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
与传统的四大传播媒体（报纸、杂志、电视、广播）广告及备受垂青的户外广告相比，网络广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体，速度最快效果很理想，是中小企业扩展壮大的很好途径，对于广泛开展国际业务的公司更是如此。
目前用户只需通过浏览器，就可以进行看新闻，听音乐，在线观看电影，购物等等，足不出户，就能满足日常生活要求。除了通过浏览器可以接受广告，很大一部分商家也会通过QQ来发送广告，特别是QQ群。QQ群是腾讯公司推出的多人聊天交流的一个公众平台，群主在创建群以后，可以邀请朋友或者有共同兴趣爱好的人到一个群里面聊天。在群内除了聊天，腾讯还提供了群空间服务，在群空间中，用户可以使用群BBS、相册、共享文件、群视频等方式进行交流。
目前在QQ群上投放的广告，基本上都是无针对性的，也不知道用户的需求盲目的发送，这样导致很多QQ用户对此类广告很反感，以至于屏蔽次广告商而错过了自己真正需要的广告。
综上，需要针对当前QQ广告投放不精确无法让合适的人群接收到适当的广告而让用户反感的情况 ，需要提供一种通过统计预设用户所加 QQ 群类型与广告类型的匹配关系，根据用户所加 QQ 群类型推送广告，增加广告投放的精确性。
 技术问题
本发明实施例提供了一种根据用户 QQ 群推送广告的方法，目的在于 针对当前QQ广告投放不精确无法让合适的人群接收到适当的广告而让用户反感的情况 ，需要提供一种通过统计预设用户所加 QQ 群类型与广告类型的匹配关系，根据用户所加 QQ 群类型推送广告，增加广告投放的精确性。
技术解决方案
本发明是这样实现的：一种根据用户 QQ 群推送广告的方法，包括以下步骤：
记录用户 QQ 群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系；
检测用户所加的 QQ 群；
根据用户所加的 QQ 群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告；
向用户推送所述标签相匹配的广告。
本发明实施例还提供了一种推送***，包括：
记录单元，检测单元，匹配单元，推送单元，其中：
记录单元，用于记录用户 QQ 群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系；
检测单元，用于检测用户所加的 QQ 群；
匹配单元，其输入端分别与记录单元的输出端及检测单元的输出端连接，用于根据用户所加的 QQ 群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ;
推送单元，其输入端与所述匹配单元输出端连接，用于向用户推送所述标签相匹配的广告。
 有益效果
本发明通过统计预设用户所加 QQ 群类型与广告类型的匹配关系，根据用户所加 QQ 群类型推送广告，增加广告投放的精确性。
附图说明
图 1 是本发明实施例提供的一种根据用户 QQ 群推送广告的方法的流程示意图；
图 2 是本发明实施例提供的推送***的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是发明实施例提供的一种根据用户 QQ 群推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100 中，记录用户 QQ 群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系。
在本实施例中，记录用户 QQ 群中'会计考试'的群匹配的标签为'考试 ' ，记录广告 1 匹配的类型标签为 ' 考试广告 ' 。
在步骤 S101 中，检测用户所加的 QQ 群。
在步骤 S102 中，根据用户所加的 QQ 群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告。
在步骤 S103 中，向用户推送所述标签相匹配的广告。
当***检测到有 ' 会计考试'名称的 QQ 群时，向该群发送广告 1 。
本发明通过统计预设用户所加 QQ 群类型与广告类型的匹配关系，根据用户所加 QQ 群类型推送广告，增加广告投放的精确性。
图 2 是本发明实施例提供的推送***构示意图，该推送***：
记录单元 21 ，检测单元 22 ，匹配单元 23 ，推送单元 24 ，其中：
记录单元 21 ，用于记录用户 QQ 群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系；
检测单元 22 ，用于检测用户所加的 QQ 群；
匹配单元 23 ，其输入端分别与记录单元 21 的输出端及检测单元 22 的输出端连接，用于根据用户所加的 QQ 群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ;
推送单元 24 ，其输入端与所述匹配单元 23 输出端连接，用于向用户推送所述标签相匹配的广告。
其工作原理是：用户在记录单元 21 ，记录用户 QQ 群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系；检测单元 22 ，检测用户所加的 QQ 群；匹配单元 23 ，根据用户所加的 QQ 群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ; 推送单元 24 ，向用户推送所述标签相匹配的广告。
本发明通过统计预设用户所加 QQ 群类型与广告类型的匹配关系，根据用户所加 QQ 群类型推送广告，增加广告投放的精确性。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据用户 QQ 群推送广告的方法，其特征在于，所述方法包括如下步骤：
    记录用户 QQ 群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系；
    检测用户所加的 QQ 群；
    根据用户所加的 QQ 群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ;
    向用户推送所述标签相匹配的广告。
  2. 一种推送***，其特征在于，所述推送***包括：
    记录单元，检测单元，匹配单元，推送单元，其中：
    记录单元，用于记录用户 QQ 群匹配的标签，记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系；
    检测单元，用于检测用户所加的 QQ 群；
    匹配单元，其输入端分别与记录单元的输出端及检测单元的输出端连接，用于根据用户所加的 QQ 群匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ;
    推送单元，其输入端与所述匹配单元输出端连接，用于向用户推送所述标签相匹配的广告。
PCT/CN2016/093451 2016-08-05 2016-08-05 根据用户 qq 群推送广告的方法以及推送*** WO2018023655A1 (zh)

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101192235A (zh) * 2007-04-11 2008-06-04 腾讯科技（深圳）有限公司 一种基于用户特征推送广告的方法、***及设备
CN101364885A (zh) * 2007-08-09 2009-02-11 华为技术有限公司 一种实现群组个性化广告的方法、***和设备
CN101562636A (zh) * 2009-05-26 2009-10-21 腾讯科技（北京）有限公司 一种投放广告信息的方法、装置和***
CN104657428A (zh) * 2015-01-26 2015-05-27 暨南大学 一种无感知的互联网广告推送方法和装置
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Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101192235A (zh) * 2007-04-11 2008-06-04 腾讯科技（深圳）有限公司 一种基于用户特征推送广告的方法、***及设备
CN101364885A (zh) * 2007-08-09 2009-02-11 华为技术有限公司 一种实现群组个性化广告的方法、***和设备
CN101562636A (zh) * 2009-05-26 2009-10-21 腾讯科技（北京）有限公司 一种投放广告信息的方法、装置和***
US20160034955A1 (en) * 2011-08-11 2016-02-04 Crytek Gmbh System and method of sharing information in an online social network
CN104657428A (zh) * 2015-01-26 2015-05-27 暨南大学 一种无感知的互联网广告推送方法和装置

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