WO2017113049A1 - Image transfer method and system for video advertisements - Google Patents

Image transfer method and system for video advertisements Download PDF

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Publication number
WO2017113049A1
WO2017113049A1 PCT/CN2015/099171 CN2015099171W WO2017113049A1 WO 2017113049 A1 WO2017113049 A1 WO 2017113049A1 CN 2015099171 W CN2015099171 W CN 2015099171W WO 2017113049 A1 WO2017113049 A1 WO 2017113049A1
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WIPO (PCT)
Prior art keywords
video
advertisement
playing
present
video file
Prior art date
Application number
PCT/CN2015/099171
Other languages
French (fr)
Chinese (zh)
Inventor
王晓光
Original Assignee
王晓光
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 王晓光 filed Critical 王晓光
Priority to CN201580001369.7A priority Critical patent/CN105659622A/en
Priority to PCT/CN2015/099171 priority patent/WO2017113049A1/en
Publication of WO2017113049A1 publication Critical patent/WO2017113049A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/24—Systems for the transmission of television signals using pulse code modulation
    • H04N7/52—Systems for transmission of a pulse code modulated video signal with one or more other pulse code modulated signals, e.g. an audio signal or a synchronizing signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H04N21/4542—Blocking scenes or portions of the received content, e.g. censoring scenes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H04N21/4545—Input to filtering algorithms, e.g. filtering a region of the image
    • H04N21/45457—Input to filtering algorithms, e.g. filtering a region of the image applied to a time segment
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL

Definitions

  • the present invention relates to the field of images, and in particular, to an image transmission method and system for video advertisements.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • the application provides an image transmission method for a video advertisement. It solves the shortcomings of the prior art technical solutions that are easily intercepted by software.
  • an image transmission method for a video advertisement comprising the following steps:
  • the method further includes:
  • the method further includes:
  • an image transmission system for a video advertisement comprising:
  • An obtaining unit configured to acquire a data packet of a video file played by the user
  • the obtaining unit is further configured to obtain a playing period of the video advertisement
  • An insertion unit for inserting a data package of the video advertisement into the play period to play.
  • system further includes:
  • a link unit for entering a link page corresponding to the advertisement when the user clicks on the video advertisement.
  • system further includes:
  • the playing unit is used to reply to the playing of the video file after the playing.
  • the technical solution provided by the invention inserts the data package of the video advertisement into the video file, so that the window does not need to be newly added, so that it is not suitable for interception, so it has the advantage of good advertising effect.
  • FIG. 1 is a flowchart of an image transmission method for a video advertisement according to a first preferred embodiment of the present invention
  • FIG. 2 is a structural diagram of an image transmission system for a video advertisement according to a second preferred embodiment of the present invention.
  • FIG. 1 is a schematic diagram of an image transmission method for a video advertisement according to a first preferred embodiment of the present invention. The method is as shown in FIG.
  • Step S101 Obtain a data packet of a video file played by the user
  • Step S102 Obtain a playing period of the video advertisement.
  • Step S103 Insert the data package of the video advertisement into the play period to play.
  • the technical solution provided by the present invention inserts the data package of the video advertisement directly into the video file after acquiring the playing period of the video advertisement, so that the corresponding purpose can be achieved, so that it has the advantage of being able to achieve the advertisement interception.
  • the foregoing method may further include:
  • the foregoing method may further include:
  • FIG. 2 is a diagram showing an image transmission system for a video advertisement according to a second preferred embodiment of the present invention.
  • the system may include:
  • the obtaining unit 201 is configured to acquire a data packet of a video file played by the user;
  • the obtaining unit 201 is further configured to acquire a playing period of the video advertisement
  • the inserting unit 202 is configured to insert the data package of the video advertisement into the playing period to play.
  • the technical solution provided by the present invention inserts the data package of the video advertisement directly into the video file after acquiring the playing period of the video advertisement, so that the corresponding purpose can be achieved, so that it has the advantage of being able to achieve the advertisement interception.
  • the above system may further include:
  • the linking unit 203 is configured to enter a link page corresponding to the advertisement when the user clicks on the video advertisement.
  • the above system may further include:
  • the playing unit 204 is configured to reply to the playing of the video file after the playing.
  • the program may be stored in a computer readable storage medium, and the storage medium may include: Flash drive, read-only memory (English: Read-Only Memory, referred to as: ROM), random accessor (English: Random Access Memory, referred to as: RAM), disk or CD.
  • ROM Read-Only Memory
  • RAM Random Access Memory

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Disclosed in the present invention is an image transfer method for video advertisements, the method comprising the following steps: acquiring data packets of a video file played by a user; acquiring playback time segments of a video advertisement; and inserting the video advertisement data packets into the playback time segments for playback. The technical solution provided in the present invention has the advantage of efficient advertisement playback.

Description

一种视频广告的图像传输方法及***  Image transmission method and system for video advertisement 技术领域Technical field
本发明涉及图像领域，尤其涉及一种视频广告的图像传输方法及***。The present invention relates to the field of images, and in particular, to an image transmission method and system for video advertisements.
背景技术Background technique
视频（Video）泛指将一系列静态影像以电信号的方式加以捕捉、纪录、处理、储存、传送与重现的各种技术。连续的图像变化每秒超过24帧（frame）画面以上时，根据视觉暂留原理，人眼无法辨别单幅的静态画面；看上去是平滑连续的视觉效果，这样连续的画面叫做视频。视频技术最早是为了电视***而发展，但现在已经发展为各种不同的格式以利消费者将视频记录下来。网络技术的发达也促使视频的纪录片段以串流媒体的形式存在于因特网之上并可被电脑接收与播放。视频与电影属于不同的技术，后者是利用照相术将动态的影像捕捉为一系列的静态照片。Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals. When continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video. Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
现有的视频软件广告一般通过新建窗口来播放，此方式容易被软件拦截，例如360安全卫士拦截，无法达到广告的播放效果。Existing video software advertisements are generally played through a new window. This method is easily blocked by software, such as 360 security guards intercepting, and can not achieve the effect of advertising.
技术问题technical problem
本申请提供一种视频广告的图像传输方法。其解决现有技术的技术方案容易被软件拦截的缺点。The application provides an image transmission method for a video advertisement. It solves the shortcomings of the prior art technical solutions that are easily intercepted by software.
技术解决方案Technical solution
一方面，提供一种视频广告的图像传输方法，所述方法包括如下步骤：In one aspect, an image transmission method for a video advertisement is provided, the method comprising the following steps:
获取用户播放的视频文件的数据包；Obtaining a data packet of a video file played by the user;
获取视频广告的播放时段；Get the play time of the video ad;
将该视频广告的数据包***到该播放时段内播放。Insert the video ad's data package into the play time period.
可选的，所述方法还包括：Optionally, the method further includes:
在用户点击视频广告时，进入该广告对应的链接页面。When the user clicks on the video ad, he enters the link page corresponding to the ad.
可选的，所述方法还包括：Optionally, the method further includes:
在播放完后，回复视频文件的播放。After playing, reply to the playback of the video file.
另一方面，提供一种视频广告的图像传输***，所述***包括：In another aspect, an image transmission system for a video advertisement is provided, the system comprising:
获取单元，用于获取用户播放的视频文件的数据包；An obtaining unit, configured to acquire a data packet of a video file played by the user;
获取单元，还用于获取视频广告的播放时段；The obtaining unit is further configured to obtain a playing period of the video advertisement;
***单元，用于将该视频广告的数据包***到该播放时段内播放。An insertion unit for inserting a data package of the video advertisement into the play period to play.
可选的，所述***还包括：Optionally, the system further includes:
链接单元，用于在用户点击视频广告时，进入该广告对应的链接页面。A link unit for entering a link page corresponding to the advertisement when the user clicks on the video advertisement.
可选的，所述***还包括：Optionally, the system further includes:
播放单元，用于在播放完后，回复视频文件的播放。The playing unit is used to reply to the playing of the video file after the playing.
有益效果Beneficial effect
本发明提供的技术方案将视频广告的数据包***到视频文件中，这样无需新添加窗口，从而不宜被拦截，所以其具有广告效果好的优点。The technical solution provided by the invention inserts the data package of the video advertisement into the video file, so that the window does not need to be newly added, so that it is not suitable for interception, so it has the advantage of good advertising effect.
附图说明DRAWINGS
为了更清楚地说明本发明实施例的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without paying any creative work.
图1为本发明第一较佳实施方式提供的一种视频广告的图像传输方法的流程图；1 is a flowchart of an image transmission method for a video advertisement according to a first preferred embodiment of the present invention;
图2为本发明第二较佳实施方式提供的一种视频广告的图像传输***的结构图。2 is a structural diagram of an image transmission system for a video advertisement according to a second preferred embodiment of the present invention.
本发明的实施方式Embodiments of the invention
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.
请参考图1，图1是本发明第一较佳实施方式提出的一种视频广告的图像传输方法，该方法如图1所示，包括如下步骤：Please refer to FIG. 1. FIG. 1 is a schematic diagram of an image transmission method for a video advertisement according to a first preferred embodiment of the present invention. The method is as shown in FIG.
步骤S101、获取用户播放的视频文件的数据包；Step S101: Obtain a data packet of a video file played by the user;
步骤S102、获取视频广告的播放时段；Step S102: Obtain a playing period of the video advertisement.
步骤S103、将该视频广告的数据包***到该播放时段内播放。Step S103: Insert the data package of the video advertisement into the play period to play.
本发明提供的技术方案在获取视频广告的播放时段后，直接在视频文件内***该视频广告的数据包，这样能够达到相应的目的，所以其具有能够达到广告拦截的优点。The technical solution provided by the present invention inserts the data package of the video advertisement directly into the video file after acquiring the playing period of the video advertisement, so that the corresponding purpose can be achieved, so that it has the advantage of being able to achieve the advertisement interception.
可选的，上述方法在步骤S103之后还可以包括：Optionally, after the step S103, the foregoing method may further include:
在用户点击视频广告时，进入该广告对应的链接页面。When the user clicks on the video ad, he enters the link page corresponding to the ad.
可选的，上述方法在步骤S103之后还可以包括：Optionally, after the step S103, the foregoing method may further include:
在播放完后，回复视频文件的播放。After playing, reply to the playback of the video file.
请参考图2，图2是本发明第二较佳实施方式提出的一种视频广告的图像传输***，该***可以包括：Please refer to FIG. 2. FIG. 2 is a diagram showing an image transmission system for a video advertisement according to a second preferred embodiment of the present invention. The system may include:
获取单元201，用于获取用户播放的视频文件的数据包；The obtaining unit 201 is configured to acquire a data packet of a video file played by the user;
获取单元201，还用于获取视频广告的播放时段；The obtaining unit 201 is further configured to acquire a playing period of the video advertisement;
***单元202，用于将该视频广告的数据包***到该播放时段内播放。The inserting unit 202 is configured to insert the data package of the video advertisement into the playing period to play.
本发明提供的技术方案在获取视频广告的播放时段后，直接在视频文件内***该视频广告的数据包，这样能够达到相应的目的，所以其具有能够达到广告拦截的优点。The technical solution provided by the present invention inserts the data package of the video advertisement directly into the video file after acquiring the playing period of the video advertisement, so that the corresponding purpose can be achieved, so that it has the advantage of being able to achieve the advertisement interception.
可选的，上述***还可以包括：Optionally, the above system may further include:
链接单元203，用于在用户点击视频广告时，进入该广告对应的链接页面。The linking unit 203 is configured to enter a link page corresponding to the advertisement when the user clicks on the video advertisement.
可选的，上述***还可以包括：Optionally, the above system may further include:
播放单元204，用于在播放完后，回复视频文件的播放。The playing unit 204 is configured to reply to the playing of the video file after the playing.
需要说明的是，对于前述的各个方法实施例，为了简单描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本发明并不受所描述的动作顺序的限制，因为依据本发明，某一些步骤可以采用其他顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述的实施例均属于优选实施例，所涉及的动作和模块并不一定是本发明所必须的。It should be noted that, for the foregoing various method embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should understand that the present invention is not limited by the described action sequence. Because certain steps may be performed in other sequences or concurrently in accordance with the present invention. In addition, those skilled in the art should also understand that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.
在上述实施例中，对各个实施例的描述都各有侧重，某个实施例中没有详细描述的部分，可以参见其他实施例的相关描述。In the above embodiments, the descriptions of the various embodiments are different, and the parts that are not described in detail in a certain embodiment can be referred to the related descriptions of other embodiments.
本领域普通技术人员可以理解上述实施例的各种方法中的全部或部分步骤是可以通过程序来指令相关的硬件来完成，该程序可以存储于一计算机可读存储介质中，存储介质可以包括：闪存盘、只读存储器（英文：Read-Only Memory ，简称：ROM）、随机存取器（英文：Random Access Memory，简称：RAM）、磁盘或光盘等。A person skilled in the art may understand that all or part of the various steps of the foregoing embodiments may be performed by a program to instruct related hardware. The program may be stored in a computer readable storage medium, and the storage medium may include: Flash drive, read-only memory (English: Read-Only Memory, referred to as: ROM), random accessor (English: Random Access Memory, referred to as: RAM), disk or CD.
以上对本发明实施例所提供的内容下载方法及相关设备、***进行了详细介绍，本文中应用了具体个例对本发明的原理及实施方式进行了阐述，以上实施例的说明只是用于帮助理解本发明的方法及其核心思想；同时，对于本领域的一般技术人员，依据本发明的思想，在具体实施方式及应用范围上均会有改变之处，综上所述，本说明书内容不应理解为对本发明的限制。The content downloading method and the related device and system provided by the embodiments of the present invention are described in detail above. The principles and implementation manners of the present invention are described in the specific examples. The description of the above embodiments is only used to help understand the present invention. The method of the invention and its core idea; at the same time, for the person of ordinary skill in the art, according to the idea of the present invention, there are some changes in the specific embodiment and the scope of application. In summary, the content of the specification should not be understood. To limit the invention.

Claims (6)

  1. 一种视频广告的图像传输方法，其特征在于，所述方法包括如下步骤： An image transmission method for video advertisements, characterized in that the method comprises the following steps:
    获取用户播放的视频文件的数据包；Obtaining a data packet of a video file played by the user;
    获取视频广告的播放时段；Get the play time of the video ad;
    将该视频广告的数据包***到该播放时段内播放。Insert the video ad's data package into the play time period.
  2. 根据权利要求1所述的方法，其特征在于，所述方法还包括：The method of claim 1 further comprising:
    在用户点击视频广告时，进入该广告对应的链接页面。When the user clicks on the video ad, he enters the link page corresponding to the ad.
  3. 根据权利要求1所述的方法，其特征在于，所述方法还包括：The method of claim 1 further comprising:
    在播放完后，回复视频文件的播放。After playing, reply to the playback of the video file.
  4. 一种视频广告的图像传输***，其特征在于，所述***包括：An image transmission system for video advertisements, characterized in that the system comprises:
    获取单元，用于获取用户播放的视频文件的数据包；An obtaining unit, configured to acquire a data packet of a video file played by the user;
    获取单元，还用于获取视频广告的播放时段；The obtaining unit is further configured to obtain a playing period of the video advertisement;
    ***单元，用于将该视频广告的数据包***到该播放时段内播放。An insertion unit for inserting a data package of the video advertisement into the play period to play.
  5. 根据权利要求4所述的***，其特征在于，所述***还包括：The system of claim 4, wherein the system further comprises:
    链接单元，用于在用户点击视频广告时，进入该广告对应的链接页面。A link unit for entering a link page corresponding to the advertisement when the user clicks on the video advertisement.
  6. 根据权利要求4所述的***，其特征在于，所述***还包括：The system of claim 4, wherein the system further comprises:
    播放单元，用于在播放完后，回复视频文件的播放。The playing unit is used to reply to the playing of the video file after the playing.
PCT/CN2015/099171 2015-12-28 2015-12-28 Image transfer method and system for video advertisements WO2017113049A1 (en)

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