CN204498296U - A kind of equipment of insertion of advertising of fixing a point in digital television program - Google Patents
A kind of equipment of insertion of advertising of fixing a point in digital television program Download PDFInfo
- Publication number
- CN204498296U CN204498296U CN201520194054.6U CN201520194054U CN204498296U CN 204498296 U CN204498296 U CN 204498296U CN 201520194054 U CN201520194054 U CN 201520194054U CN 204498296 U CN204498296 U CN 204498296U
- Authority
- CN
- China
- Prior art keywords
- advertising
- equipment
- advertisement
- input
- digital television
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
- 230000037431 insertion Effects 0.000 title claims abstract description 44
- 238000003780 insertion Methods 0.000 title claims abstract description 43
- 239000000463 material Substances 0.000 claims description 6
- 230000009467 reduction Effects 0.000 claims description 2
- 230000008901 benefit Effects 0.000 abstract description 2
- 230000009466 transformation Effects 0.000 abstract description 2
- 230000000694 effects Effects 0.000 description 3
- 238000010586 diagram Methods 0.000 description 2
- 238000000034 method Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 239000013589 supplement Substances 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The utility model relates to a kind of equipment of insertion of advertising of fixing a point in digital television program, it is characterized in that, described deployed with devices is in the receiving terminal of TV, described equipment comprises input, deserializer, switch, serializer, decoder and output, described input is sdi signal input, described receiving terminal is furnished with advertisement insertion card for receiving and resolving original broadcasting list and insertion of advertising list, and generates new program broadcasting list.Its advantage shows: the utility model, by the mode of network interconnection, solves the shortcoming that advertisement insertion systems needs to carry out front end system a large amount of transformation, available lower cost Rapid Popularization; When inserting function without the need to increasing the advertisement achieving receiving terminal headend equipment drops into, reducing cost and implementing difficulty.
Description
Technical field
The utility model relates to digital television techniques field, specifically, is a kind of equipment of insertion of advertising of fixing a point in digital television program.
Background technology
In prior art, fix a point in digital television program insertion of advertising be generally by insert in program audio cue-tone standard switch sound prompting switch, but the method needs to transform or change to add cue-tone standard in a large number to encoder and broadcasting server switches sound, cost is higher, and the present invention can realize similar effect without the need to carrying out hardware modification to headend equipment.
Summary of the invention
The purpose of this utility model realizes fixing a point insertion of advertising in digital television program when not carrying out hardware modification to headend equipment, provides a kind of equipment of insertion of advertising of fixing a point in digital television program.
For achieving the above object, the technical scheme that the utility model is taked is: a kind of deployed with devices of insertion of advertising of fixing a point in digital television program is in the receiving terminal of TV, described equipment comprises input, deserializer, switch, serializer, decoder and output, described input is sdi signal input, described receiving terminal is furnished with advertisement insertion card for receiving and resolving original broadcasting list and insertion of advertising list, and generate new program broadcasting list, described deserializer is used for the sdi signal data convert of input to become parallel yuv data, described switch is for carrying out the switching between sdi signal and YUV signal, described decoder is for reading ad material file and being decoded into parallel yuv data, described serializer is used for that yuv data is reduced to sdi signal and exports, described output is used for the output of sdi signal.
Described original broadcasting list lists the start and end time of every grade of program and advertisement, and the insertion time that described insertion of advertising list lists each advertisement is connected the input equipment of next stage SDI simultaneously with terminating the insertion time.
Described sdi signal is serial digital signal.
Described deserializer reduction sdi signal data and described decoders decode ad material file are carried out simultaneously.
The utility model advantage is:
1, the utility model is by the mode of network interconnection, solves the shortcoming that advertisement insertion systems needs to carry out front end system a large amount of transformation, available lower cost Rapid Popularization.
2, the utility model is when inserting function without the need to increasing the advertisement achieving receiving terminal headend equipment drops into, and reduces cost and implements difficulty.
Accompanying drawing explanation
Accompanying drawing 1 is original broadcasting list and insertion of advertising list schematic diagram.
Accompanying drawing 2 is switching mode key diagrams of the utility model insertion of advertising.
Embodiment
Also with reference to accompanying drawing, the utility model is further described below in conjunction with embodiment.
As shown in Figure 1, the equipment of a kind of insertion of advertising of fixing a point in digital television program of the utility model, is deployed in the receiving terminal of TV.First original for digital television program broadcasting list and insertion of advertising patrilineal line of descent with only one son in each generation are passed to the receiving terminal of program by Digital Television by the Internet.Described original broadcasting list, lists time started and the end time of every grade of program and advertisement successively, and described insertion of advertising list lists the insertion time of each advertisement and terminates the insertion time.Insertion of advertising list only to use on original broadcasting list the time within the listed time spot in principle, and other times can not take.
Receiving terminal is furnished with advertisement insertion card for receiving and resolving original broadcasting list and insertion of advertising list.After advertisement insertion clamping receives television program transmission list and handbill, first resolve original broadcasting list and insertion of advertising list, according to the content of the time on insertion of advertising list by original for the advertisement replacement of correspondence broadcasting list, the broadcasting list that final formation is new.For ensureing to insert effect, the advertisement duration of insertion should be completely the same with standby insertion of advertising duration.According to the time of new broadcasting list, equipment switches, in the switchback of finishing switching time point in switching sart point in time.
As shown in Figure 2, the switching mode of the utility model insertion of advertising is as follows:
At input digital television program with sdi signal form input equipment, sdi signal is serial digital signal, and by deserializer after input, sdi signal data convert is become parallel yuv data by deserializer.Then yuv data is transfused to switch, and this yuv data signal is directly outputted to serializer by switch under normal circumstances, and is exported by output after being reduced into sdi signal by serializer.
When carrying out advertisement insertion, while sdi signal is by deserializer, the ad material file of reading in decoder in advance will be decoded into parallel yuv data by decoder, and be input to switch superpose program station symbol on tv programme picture after.
Here it should be noted that, before arrival switches the time started, decoder is in broadcasting halted state always, ad material file data in advance cushions, after namely arrival advertisement reproduction time starts to carry out advertisement insertion, switch does not switch at once, but first finds the frame end mark of SDI input signal, treat be switched to advertisement terminal again after present frame picture exports and start broadcast advertisement, thus reach the effect of seamless switching.
When the finishing switching time arrives, first switch finds the frame end mark of advertisement yuv data signal, after present frame terminates, then switches back the yuv data signal of SDI input.
The above is only preferred implementation of the present utility model; it should be pointed out that for those skilled in the art, under the prerequisite not departing from the utility model principle; can also make some improvement and supplement, these improve and supplement and also should be considered as protection range of the present utility model.
Claims (4)
1. the equipment of insertion of advertising of fixing a point in digital television program, it is characterized in that, described deployed with devices is in the receiving terminal of TV, described equipment comprises input, deserializer, switch, serializer, decoder and output, described input is sdi signal input, described receiving terminal is furnished with advertisement insertion card for receiving and resolving original broadcasting list and insertion of advertising list, and generate new program broadcasting list, described deserializer is used for the sdi signal data convert of input to become parallel yuv data, described switch is for carrying out the switching between sdi signal and YUV signal, described decoder is for reading ad material file and being decoded into parallel yuv data, described serializer is used for that yuv data is reduced to sdi signal and exports, described output is used for the input equipment that the output of sdi signal connects next stage SDI simultaneously.
2. the equipment of a kind of insertion of advertising of fixing a point in digital television program according to claim 1, it is characterized in that, described original broadcasting list lists the start and end time of every grade of program and advertisement, and described insertion of advertising list lists the insertion time of each advertisement and terminates the insertion time.
3. the equipment of a kind of insertion of advertising of fixing a point in digital television program according to claim 1, it is characterized in that, described sdi signal is serial digital signal.
4. the equipment of a kind of insertion of advertising of fixing a point in digital television program according to claim 1, is characterized in that, described deserializer reduction sdi signal data and described decoders decode ad material file are carried out simultaneously.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201520194054.6U CN204498296U (en) | 2015-04-01 | 2015-04-01 | A kind of equipment of insertion of advertising of fixing a point in digital television program |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201520194054.6U CN204498296U (en) | 2015-04-01 | 2015-04-01 | A kind of equipment of insertion of advertising of fixing a point in digital television program |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN204498296U true CN204498296U (en) | 2015-07-22 |
Family
ID=53577567
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201520194054.6U Expired - Fee Related CN204498296U (en) | 2015-04-01 | 2015-04-01 | A kind of equipment of insertion of advertising of fixing a point in digital television program |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN204498296U (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105659622A (en) * | 2015-12-28 | 2016-06-08 | 王晓光 | Image transmission method and system for video advertisements |
| CN107105176A (en) * | 2017-05-19 | 2017-08-29 | 上海东方传媒技术有限公司 | A kind of system that switch contents are pinpointed in digital program |
-
2015
- 2015-04-01 CN CN201520194054.6U patent/CN204498296U/en not_active Expired - Fee Related
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105659622A (en) * | 2015-12-28 | 2016-06-08 | 王晓光 | Image transmission method and system for video advertisements |
| WO2017113049A1 (en) * | 2015-12-28 | 2017-07-06 | 王晓光 | Image transfer method and system for video advertisements |
| CN107105176A (en) * | 2017-05-19 | 2017-08-29 | 上海东方传媒技术有限公司 | A kind of system that switch contents are pinpointed in digital program |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN100429901C (en) | Method and structure for realizing live channel switching in Internet protocol audio-video broadcast network | |
| MX2013003405A (en) | Receiving device, receiving method, and program. | |
| CN102598700B (en) | Method of digital audio/video channel change and corresponding apparatus | |
| EP1792487A1 (en) | Interactive television using supplementary information and a backward channel via a mobile radio communication system | |
| CN107211200B (en) | Method and apparatus for transmitting/receiving media data | |
| CN104053026A (en) | Method and system for receiving and playing boot video advertisements of digital television set-top boxes | |
| US10477267B2 (en) | Information processing device, information processing method, information provision device, and information provision system | |
| CN102088631B (en) | Live and demand broadcast method of digital television (TV) programs as well as related device and system | |
| CN103763578A (en) | Method and device for pushing program associated information | |
| CN105657501B (en) | A kind of digital TV direct system and method | |
| CN102088632A (en) | Condition receiving apparatus capable of supporting two program sources and implementation method thereof | |
| CN204498296U (en) | A kind of equipment of insertion of advertising of fixing a point in digital television program | |
| CN104270667A (en) | Program switchover method and device and terminal | |
| CN101022548B (en) | Method for processing data in a terminal with digital broadcasting receiver | |
| CN105933748A (en) | Implementation method and equipment for displaying barrages on live television program | |
| CN108965953A (en) | It is a kind of to receive DVB-C and DTMB simple two-way signal set-top-box system and method simultaneously | |
| CN204810464U (en) | Intelligence of taking 4G radio communication function fuses terminal | |
| CN106454441B (en) | Method, front end, terminal and system for accurate advertisement and information delivery of live television | |
| KR102165449B1 (en) | multimedia apparatus and method for controlling cursor thereof | |
| CN102790651B (en) | Synchronization playing system and method for traditional broadcasting and multimedia contents | |
| CN102480643A (en) | IPTV rapid preview and switching method | |
| JP2007166628A (en) | Method of providing digital broadcast and digital broadcast receiving terminal therefor | |
| CN107295386B (en) | Three-network professional decoder supporting ground, satellite and cable transmission | |
| KR20090122883A (en) | Simplified transmission method for a stream of signals between a transmitter and an electornic device | |
| CN204795442U (en) | Digital television receiving equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20170705 Address after: 201200 Shanghai city China Bi Sheng Lu (Shanghai) free trade zone 289 Lane 2, Room 301 Patentee after: SHANGHAI BAIBEI SCIENCE & TECHNOLOGY DEVELOPMENT Co.,Ltd. Address before: Bi Sheng Road in Zhangjiang High Tech Park of Shanghai city in 201204 Pudong New Area Shanghai 289 Lane 2, Room 201 Patentee before: SHANGHAI FIGURE IT CO.,LTD. |
|
| TR01 | Transfer of patent right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20180606 Address after: 200090 02-34 room 3B, No. 2300, Yang Shu Pu Road, Yangpu District, Shanghai. Patentee after: Shanghai Baibei Network Engineering Technology Co.,Ltd. Address before: 201200 Room 301, 2 Lane 289, Bi Sheng Road, Shanghai, China (Shanghai) free trade pilot area. Patentee before: SHANGHAI BAIBEI SCIENCE & TECHNOLOGY DEVELOPMENT Co.,Ltd. |
|
| TR01 | Transfer of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20150722 |
|
| CF01 | Termination of patent right due to non-payment of annual fee |