WO2017016122A1 - 一种信息推送方法及装置 - Google Patents

一种信息推送方法及装置 Download PDF

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Publication number
WO2017016122A1
WO2017016122A1 PCT/CN2015/096452 CN2015096452W WO2017016122A1 WO 2017016122 A1 WO2017016122 A1 WO 2017016122A1 CN 2015096452 W CN2015096452 W CN 2015096452W WO 2017016122 A1 WO2017016122 A1 WO 2017016122A1
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Prior art keywords
information
sent
result
dimension
appeal
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PCT/CN2015/096452
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English (en)
French (fr)
Chinese (zh)
Inventor
谷铁峰
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百度在线网络技术（北京）有限公司
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Priority to KR1020177021661A priority Critical patent/KR102009787B1/ko
Priority to JP2017541055A priority patent/JP6853179B2/ja
Publication of WO2017016122A1 publication Critical patent/WO2017016122A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • the present invention relates to the field of computers, and in particular, to an information push method and apparatus.
  • the commonly used information push method can only push information according to keywords input by the user. As long as the keywords input by the user are the same, the pushed information is the same, and the information cannot be pushed for different user needs.
  • the existing information push method cannot push information for different user requirements, which makes the information push accuracy low, and the user finds useful information for a long time, which leads to low push rate of push information and reduces information push. effectiveness.
  • One of the technical problems solved by the present invention is that the existing information push method cannot push information for different user needs.
  • an information pushing method including:
  • an information pushing apparatus including:
  • the information to be sent is pushed by the combination of the search term and the user feature information, so that the personalized personalized service can be performed for different user features, the accuracy of the information push is increased, and the user's personalization is satisfied. demand.
  • FIG. 1 shows a flow chart of an information push method according to an embodiment of the present invention.
  • FIG. 2 shows a specific flowchart of step S140 in the information pushing method according to an embodiment of the present invention.
  • FIG. 3 shows a flow chart of still another information push method according to an embodiment of the present invention.
  • FIG. 4 shows a block diagram of an information push apparatus according to an embodiment of the present invention.
  • FIG. 5 is a block diagram showing a push device 440 in an information push device according to an embodiment of the present invention.
  • Figure 6 shows a block diagram of a push device 440 in yet another information push device in accordance with an embodiment of the present invention.
  • Computer device also referred to as “computer” in the context, is meant an intelligent electronic device that can perform predetermined processing, such as numerical calculations and/or logical calculations, by running a predetermined program or instruction, which can include a processor and The memory is executed by the processor to execute a predetermined process pre-stored in the memory to execute a predetermined process, or is executed by hardware such as an ASIC, an FPGA, a DSP, or the like, or a combination of the two.
  • Computer devices include, but are not limited to, servers, personal computers, notebook computers, tablets, smart phones, and the like.
  • the computer device includes a user device and a network device.
  • the user equipment includes, but is not limited to, a computer, a smart phone, a PDA, etc.
  • the network device includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud computing based computer Or a cloud composed of a network server, wherein cloud computing is a type of distributed computing, a super virtual computer composed of a group of loosely coupled computers.
  • the computer device can be operated separately to implement the present invention, and can also access the network and implement the present invention by interacting with other computer devices in the network.
  • the network in which the computer device is located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.
  • the user equipment, the network equipment, the network, and the like are merely examples, and other existing or future possible computer equipment or networks, such as those applicable to the present invention, are also included in the scope of the present invention. It is included here by reference.
  • the methods discussed below can be implemented in hardware, software, firmware, middleware, microcode, hardware description languages, or any combination thereof.
  • the serial code or code segments can be stored in a machine or computer readable medium such as a storage medium.
  • the processor(s) can perform the necessary tasks.
  • FIG. 1 is a flow chart of an information push method in accordance with one embodiment of the present invention.
  • the information pushing method in this embodiment includes the following steps:
  • S110 Receive a search term input by a user, and obtain user feature information.
  • the user characteristic information may include gender, age, health status, ethnicity, education level (for example: doctor, undergraduate, high school or elementary school, etc.), occupation (for example: chef, journalist or lawyer, etc.) and/or geographical location. Information, etc.
  • the embodiment of the present invention does not specifically limit the manner of obtaining the user feature information, and may be obtained by the user in the form of a questionnaire, or may be obtained according to the browsing record or the login record of the user, as long as the user characteristic information can be obtained.
  • step S120 the search result input by the user is analyzed by means of word segmentation technology and/or part of speech determination, and the result of the appeal is obtained.
  • the embodiment of the present invention does not limit the specific process of obtaining the appeal result according to the search term. As long as you can get the result of the appeal. For example, if the search term entered by the user is “exercise body”, then it is determined to be a fitness-related appeal.
  • a corresponding dimension value is established for each user feature to obtain a dimension result.
  • the dimensional results may be presented and stored in a tabular form, such as the ordinate representing the user feature and the abscissa being the corresponding dimension value.
  • the ordinate is the age
  • the dimension corresponding to the abscissa is the age
  • the ordinate is the education level
  • the dimension corresponding to the abscissa is the corresponding code value or academic mark of the academic qualification
  • the ordinate is the geographic location information
  • the dimension corresponding to the abscissa The value is GPS (Global Positioning System) geographic coordinate information.
  • step S140 may specifically include the following steps:
  • Step S1401 obtaining, according to the appeal result and the dimension result, by a predetermined algorithm Get the first appeal dimension information.
  • the claim result and the dimension result may be subjected to a weighting algorithm to obtain the first appeal dimension information, and the embodiment of the present invention does not specifically limit the predetermined algorithm, as long as the first appeal dimension information obtained according to the predetermined algorithm can reflect the appeal result. And the dimension result, and the information to be sent pushed according to the first appeal dimension information can satisfy the user's search intention.
  • Step S1402 Push the information to be sent to the user according to the first appeal dimension information.
  • the information to be sent in the information repository may be stored in the following two ways:
  • the first storage mode the information to be sent in the information library corresponds to at least one appeal dimension information, and the information to be sent is correspondingly stored with at least one appeal dimension information corresponding thereto.
  • the information 1 is stored corresponding to the appeal dimension information A and B
  • the information 2 is stored corresponding to the appeal dimension information C
  • the information 3 is stored corresponding to the appeal dimension information A and C.
  • each claim dimension information in the information database corresponds to at least one information to be sent, and the appeal dimension information is correspondingly stored with at least one corresponding information to be sent.
  • the appeal dimension information A is stored corresponding to the information 1 and the information 3 to be transmitted
  • the appeal dimension information B is stored corresponding to the information 1 to be transmitted
  • the appeal dimension information C is stored corresponding to the information 2 and the information 3 to be transmitted.
  • the information to be sent stored in the information repository corresponding to the first appeal dimension information is pushed to the user.
  • the push sequence of the information to be sent may be pre-set, or may be randomly pushed, and may be pushed according to the matching degree according to the matching algorithm.
  • the embodiment of the present invention does not specifically limit the setting of the push sequence, as long as the user can pre-search.
  • the information to be sent is displayed to the user promptly and accurately.
  • step S140 may further include the following steps:
  • Step S141 The degree of correlation with the appeal result is within a threshold range, and the information to be sent that is the same as the dimension result is pushed to the user.
  • the storage side of the information to be sent in the information base can include the following two types:
  • each piece of information to be sent in the information library corresponds to at least one dimension result
  • each piece of information to be sent in the information library corresponds to at least one appeal result, and at least one corresponding to the information to be sent
  • the dimension result is stored correspondingly with at least one appeal result.
  • information 1 is stored for women aged 20 years old
  • information 2 is stored for infants and children aged 0-5 years.
  • Information 3 corresponds to fitness, male intellectuals aged 60-80 years old to store.
  • the second storage mode the result of each dimension in the information database corresponds to at least one information to be sent, and each of the appeal results in the information database corresponds to at least one information to be sent, and the dimension result corresponds to at least one to be sent.
  • the information is stored correspondingly, and the appeal result is stored corresponding to at least one information to be sent corresponding thereto.
  • age 20 corresponds to information 1 and information 2
  • age 0-5 corresponds to information 3 and information 4
  • fitness corresponds to information 1 and information 3
  • male corresponds to information 4 and information 5.
  • the specific push process may include the following three methods:
  • a first push process determining, in a repository, a first to-be-sent information set that has a correlation with the appeal result within a threshold range according to a predetermined correlation algorithm; and the first to-be-sent information set
  • the information to be sent having the same dimensional result is pushed to the user. For example, if the search term entered by the user is exercise, then the fitness, gym, square dance and aerobics are all related to exercise, then the information to be sent related to fitness, gym, square dance and aerobics should be determined. In the first set of information to be sent.
  • a second push process determining a second set of information to be sent in the information repository that is the same as the result of the dimension; and determining, in the second set of information to be sent, a result related to the appeal according to a predetermined correlation algorithm
  • the information to be sent whose relevance is within a threshold range is pushed to the user by the determined information to be sent.
  • a third type of pushing process determining, in a repository, a first set of information to be sent that has a correlation with the appeal result within a threshold range according to a predetermined correlation algorithm, and determining a number of the same information in the information base as the dimension result
  • the second set of information to be sent is obtained by intersecting the first set of information to be sent with the second set of information to be sent, and pushing the information to be sent in the intersection to the user.
  • the embodiments of the present invention do not specifically limit related algorithms, and may be configured correspondingly according to different requirements of the user, as long as the requirements of the user can be met.
  • the threshold can also be set according to the different needs of the user.
  • another information pushing method includes the following steps:
  • the dimension result is age: 20 years old, gender: female, geographical location: Haidian Huangzhuang, Zhongguancun, area code and/or latitude and longitude value, and the like.
  • the dimension result further includes: health status: unknown, ethnic: unknown.
  • S340 Determine, in a information base, a first to-be-sent information set that has a correlation with the appeal result within a threshold range according to a predetermined correlation algorithm; and determine a second information set to be sent that is the same as the dimension result in the information base. And intersecting the first set of information to be sent with the second set of information to be sent, and pushing the information to be sent in the intersection to the user.
  • the first set of information to be sent may be a fitness-related information collection related to the gym related to the gym; the second set of information to be sent may be age 20, gender, and geographic location.
  • the corresponding stored information further includes information such as a health condition and an ethnic dimension, as long as the information in which the age 20, the gender is female, and the geographic location is the content corresponding to the Haidian Huangzhuang, Zhongguancun, area code, and/or latitude and longitude values is satisfied.
  • the collection is fine.
  • the keyword input by the girl of age 19 is "sports", then she definitely wants to know some knowledge related to slimming exercise; and the keyword input by the 60-year-old male is "sports". , then he definitely wants to know some with the elderly Sports-related knowledge shows that users of different ages or genders do not have the same information to search for under the same keyword. Therefore, in this embodiment, the information to be sent is pushed by the combination of the search term and the user feature information, and the personalized personalized service can be performed for different user features, thereby increasing the accuracy of the information push and satisfying the personalized needs of the user. .
  • the information pushing device in this embodiment may be disposed on the network device side or the cloud device side, and includes the following devices:
  • a device for receiving a search term input by a user and acquiring user feature information (hereinafter referred to as "receiving device” 410);
  • first analysis device Means for obtaining a claim result based on the search term (hereinafter referred to as "first analysis device") 420;
  • Means for obtaining a dimension result according to the user feature information (hereinafter referred to as "second analysis device") 430;
  • Means for pushing information to be transmitted to the user (hereinafter referred to as "pushing device") 440 according to the result of the appeal and the result of the dimension.
  • the user characteristic information may include gender, age, health status, ethnicity, education level (for example: doctor, undergraduate, high school or elementary school, etc.), occupation (for example: chef, journalist or lawyer, etc.) and/or geography. Location information, etc.
  • the embodiment of the present invention does not specifically limit the manner of obtaining the user feature information, and may be obtained by the user in the form of a questionnaire, or may be obtained according to the browsing record or the login record of the user, as long as the user characteristic information can be obtained.
  • the search result is performed according to the splitting process and/or the part-of-speech judgment of the search word input by the user, and the appeal result is obtained.
  • the embodiment of the present invention does not limit the specific process of obtaining the appeal result according to the search term. As long as you can get the result of the appeal. For example, if the search term entered by the user is “exercise body”, then it is determined to be a fitness-related appeal.
  • a corresponding dimension value is established for each user feature to obtain a dimension result.
  • dimension results can be presented in tabular form and Storage, for example, the ordinate represents the user feature and the abscissa is the corresponding dimension value.
  • the ordinate is the age, the dimension corresponding to the abscissa is the age; the ordinate is the education level, the dimension corresponding to the abscissa is the corresponding code value or academic mark of the academic qualification; the ordinate is the geographic location information, and the dimension corresponding to the abscissa
  • the value is GPS geographic coordinate information.
  • the pushing device 440 may specifically include the following devices:
  • Means for obtaining first appeal dimension information by a predetermined algorithm according to the appeal result and the dimension result.
  • the claim result and the dimension result may be subjected to a weighting algorithm to obtain the first appeal dimension information, and the embodiment of the present invention does not specifically limit the predetermined algorithm, as long as the first appeal dimension information obtained according to the predetermined algorithm can reflect the appeal result. And the dimension result, and the information to be sent pushed according to the first appeal dimension information can satisfy the user's search intention.
  • first transmitting device 4402 Means for pushing information to be transmitted to the user (hereinafter referred to as "first transmitting device") 4402 according to the first claim dimension information.
  • the information pushing apparatus in the embodiment of the present invention may further include:
  • first storage device 4501 for storing at least one appeal dimension information in the information to be sent in the information library, and storing the information to be sent corresponding to at least one appeal dimension information corresponding thereto.
  • second storage device 4502 for storing each of the appeal dimension information in the information database corresponding to at least one piece of information to be sent, and storing the appeal dimension information corresponding to at least one piece of information to be transmitted.
  • the information to be sent stored in the information repository corresponding to the first appeal dimension information is pushed to the user.
  • the push sequence of the information to be sent may be pre-set, or may be randomly pushed, and may be pushed according to the matching degree according to the matching algorithm.
  • the embodiment of the present invention does not specifically limit the setting of the push sequence, as long as the user can pre-search.
  • the information to be sent is displayed to the user promptly and accurately.
  • the pushing device 440 is specifically The following devices can be included:
  • second transmitting device 441 for transmitting information to be sent to the user that is related to the result of the appeal within a threshold range and having the same result as the dimension.
  • the information pushing device in the embodiment of the present invention may further include:
  • third storage device corresponding to at least one dimension result of each piece of information to be sent in the information library, and corresponding to at least one appeal result of each piece of information to be sent in the information base, and at least one dimension result corresponding to the information to be sent and at least A device for performing corresponding storage (hereinafter referred to as "third storage device”) 4503.
  • each of the dimension results in the information database corresponding to at least one information to be sent, and corresponding to each of the appeal results in the information database, at least one information to be sent, and storing the dimension result corresponding to at least one information to be sent corresponding thereto
  • a device hereinafter referred to as "fourth storage device” that stores the request result in correspondence with at least one of the information to be transmitted corresponding thereto.
  • the specific sending process of the second sending device 441 includes the following three methods:
  • a first push process determining, in a repository, a first to-be-sent information set that has a correlation with the appeal result within a threshold range according to a predetermined correlation algorithm; and the first to-be-sent information set
  • the information to be sent having the same dimensional result is pushed to the user. For example, if the search term entered by the user is exercise, then the fitness, gym, square dance and aerobics are all related to exercise, then the information to be sent related to fitness, gym, square dance and aerobics should be determined. In the first set of information to be sent.
  • a second push process determining a second set of information to be sent in the information repository that is the same as the result of the dimension; and determining, in the second set of information to be sent, a result related to the appeal according to a predetermined correlation algorithm
  • the information to be sent whose relevance is within a threshold range is pushed to the user by the determined information to be sent.
  • a third push process determining and describing in the information base according to a predetermined correlation algorithm Determining, by the first set of information to be sent, the information to be sent in the threshold range, determining a second information set to be sent in the information database that is the same as the dimension result; and sending the first information to be sent and the second to be sent
  • the information set is taken as an intersection, and the information to be sent in the intersection is pushed to the user.
  • the embodiments of the present invention do not specifically limit related algorithms, and may be configured correspondingly according to different requirements of the user, as long as the requirements of the user can be met.
  • the threshold can also be set according to the different needs of the user.
  • the information pushing method and device pushes the information to be sent by combining the search term with the user feature information, and can perform targeted and personalized information push according to the feature information of the user such as gender and age.
  • Service increase the accuracy of service results, can accurately and personalized services for different user characteristics, increase the accuracy of information push, meet the personalized needs of users, and improve the user experience.
  • the search words and the user's characteristic information are used to push the information, which further improves the accuracy of pushing for different user requirements and improves the push efficiency.
  • the present invention can be implemented in software and/or a combination of software and hardware.
  • the various devices of the present invention can be implemented using an application specific integrated circuit (ASIC) or any other similar hardware device.
  • the software program of the present invention may be executed by a processor to implement the steps or functions described above.
  • the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like.
  • some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.

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PCT/CN2015/096452 2015-07-29 2015-12-04 一种信息推送方法及装置 WO2017016122A1 (zh)

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KR1020177021661A KR102009787B1 (ko) 2015-07-29 2015-12-04 정보 푸싱 방법 및 장치
JP2017541055A JP6853179B2 (ja) 2015-07-29 2015-12-04 情報プッシュ方法及び装置

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CN104077407A (zh) * 2014-07-10 2014-10-01 中国工商银行股份有限公司 一种智能数据搜索***及方法
CN105045889A (zh) * 2015-07-29 2015-11-11 百度在线网络技术（北京）有限公司 一种信息推送方法及装置

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US20180061421A1 (en) * 2016-08-31 2018-03-01 Microsoft Technology Licensing, Llc Personalization of experiences with digital assistants in communal settings through voice and query processing
US10832684B2 (en) * 2016-08-31 2020-11-10 Microsoft Technology Licensing, Llc Personalization of experiences with digital assistants in communal settings through voice and query processing
CN111180080A (zh) * 2019-12-30 2020-05-19 四川华迪信息技术有限公司 一种老年健康知识库精准推送方法

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