WO2016008261A1 - 推荐结果的展现方法和装置 - Google Patents
推荐结果的展现方法和装置 Download PDFInfo
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- WO2016008261A1 WO2016008261A1 PCT/CN2014/093872 CN2014093872W WO2016008261A1 WO 2016008261 A1 WO2016008261 A1 WO 2016008261A1 CN 2014093872 W CN2014093872 W CN 2014093872W WO 2016008261 A1 WO2016008261 A1 WO 2016008261A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/903—Querying
- G06F16/9038—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/901—Indexing; Data structures therefor; Storage structures
- G06F16/9024—Graphs; Linked lists
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/903—Querying
- G06F16/9032—Query formulation
Definitions
- the present invention relates to the field of communications technologies, and in particular, to a method and apparatus for presenting a recommendation result.
- the current search results page is usually divided into two parts, the left side is mainly to meet the user's search needs, in the search behavior with clear search purposes, give special results, for example, search for "Beijing time", give Out of the clock search results.
- the right side mainly stimulates more needs, including giving relevant recommendations, related rankings, related event contexts, etc., in various forms, but mainly in the form of recommended cards, for example, including setting row setting columns on the right side. Card, through the card to give relevant recommendations.
- the present invention aims to solve at least one of the technical problems in the related art to some extent.
- an object of the present invention is to provide a method for presenting a recommendation result, which can display a richer and more accurate recommendation content, thereby improving the user experience.
- Another object of the present invention is to provide a presentation device for recommending results.
- a method for presenting a recommendation result according to the first aspect of the present invention includes: receiving a search term; acquiring a knowledge map including the search term; and displaying the Knowledge map.
- the method for presenting the recommendation result proposed by the embodiment of the first aspect of the present invention by presenting the knowledge map containing the search word in the recommendation area, because the knowledge map contains rich and accurate information, and the knowledge map has good visibility Therefore, the user can be presented with rich, accurate and beautiful recommendation results to enhance the user experience.
- a second aspect of the present invention provides a presentation result recommendation method, comprising: a receiving module, configured to receive a search term; an obtaining module, configured to acquire a knowledge map including the search term; and a presentation module, configured to: The knowledge map is presented in a preset recommendation area of the search result page.
- the embodiment of the second aspect of the present invention provides a presentation device for recommending results.
- a presentation device for recommending results.
- FIG. 1 is a schematic flow chart of a method for displaying a recommendation result according to an embodiment of the present invention
- FIG. 2 is a schematic diagram of a search result page displaying a knowledge map in an embodiment of the present invention
- FIG. 3 is a schematic flowchart of a method for displaying a recommendation result according to another embodiment of the present invention.
- FIG. 4 is a schematic diagram of clicking a central node of a knowledge map in an embodiment of the present invention.
- FIG. 5 is a schematic diagram of initiating a re-search after clicking an edge in the embodiment of the present invention
- FIG. 6 is a schematic diagram showing relationships between nodes when edge lines are selected in an embodiment of the present invention.
- FIG. 7 is a schematic structural diagram of a presentation apparatus for recommending results according to another embodiment of the present invention.
- FIG. 8 is a schematic structural diagram of a presentation apparatus for recommending results according to another embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a method for displaying a recommendation result according to an embodiment of the present invention, where the method includes:
- the search term is used to describe an entity, which is something that can be distinguished in the objective world.
- search term is "Gulangyu”.
- the Knowledge Knowledge Domain is also known as the scientific knowledge map. It is called the knowledge domain visualization or the knowledge domain mapping map in the library and information community. It is a series of different graphs showing the relationship between knowledge development process and structure. Using visualization technology. Describe knowledge resources and their carriers, and mine, analyze, construct, map, and display knowledge and their interrelationships.
- the knowledge map combines the theory and method of applied mathematics, graphics, information visualization technology, information science and other disciplines with citation citation analysis and co-occurrence analysis, and visualizes the subject using visual maps.
- the knowledge map is composed of a node and an edge connecting two nodes, and each node corresponds to one entity. If the entities corresponding to the two nodes have a relationship, the two nodes may be connected by an edge.
- the knowledge map is not limited to the above-mentioned form composed of nodes and edges, and other representations may be used, and other variants of the knowledge map are also within the scope of the present invention.
- the server can pre-establish the knowledge map containing the entity according to the technology required for the above knowledge map construction.
- the search engine receives the search term, the search term can be sent to the server, and the server is pre-established.
- a knowledge map containing the entities described by the search term is found in the knowledge map.
- the server may send the knowledge map described by the search term as a central node to the search engine for presentation.
- the preset recommendation area can be located on the left or right side of the search result page. Take the right side as an example. See Figure 2. When the search term is “Gulangyu”, you can display Gulangyu as the central node on the right side of the search results page. Knowledge map 21.
- the user can be rich, accurate and beautiful. Recommended results to enhance the user experience.
- FIG. 3 is a schematic flowchart of a method for displaying a recommendation result according to another embodiment of the present invention, where the method includes:
- S31 Receive a search term, and display a knowledge map that includes the search term according to the search term;
- the nodes and edges of the knowledge map can be clicked.
- a large map can be displayed to view more detailed content in the knowledge map.
- the area occupied by the large map and the small map can be preset, and the area occupied by the large map is usually several times smaller than the small map.
- the nodes of the knowledge map may have different types, wherein different types of nodes are identified by different colors.
- the types may include "culture”, “product”, “geography”, etc., which are identified by yellow, purple, blue, and the like, respectively.
- a new search term including:
- a new search term is composed of entities corresponding to nodes at both ends of the edge.
- the selecting the edge of the knowledge map includes:
- the node that selects the knowledge map includes:
- the mouse generated cursor is stuck on the node to generate a selection instruction
- more detailed information of the entity corresponding to the node may be displayed through a floating layer or a drop-down subcard or other form.
- the knowledge map can have dynamic effects, including but not limited to force directed graphs, reversible word clouds, and the like.
- This embodiment can have many beneficial effects by displaying a knowledge map in the recommended area, including but not limited to:
- the reason for the recommendation is clear: the entity nodes and edges given in the map can be clicked.
- the user can also click on the node or The search is initiated; wherein the click node is to convert the corresponding entity of the node into a search term (query) to initiate a search, and when the edge is clicked, the query corresponding to the edge relationship is automatically constructed to initiate a search; thus, the query for the recommendation reason is solved.
- the user can clearly know the specific content of the nodes and edges appearing in the map.
- the style is novel and interesting, and the interaction is vivid and concise: for the first time, the map (or other similar styles that distinguish the relationship between the entity and the entity from the recommendation card) is introduced and presented in the search product through the intuitive node (entity) and The side (inter-entity relationship) approach reveals a query-centric knowledge map, supplemented by classifications, legends or other easy-to-understand instructions, to attract users' attention at the first time and provide them with valuable and valuable information.
- a 3D spherical or other design can also be used in the future.
- Mining and presenting multi-level relationships In addition to the first-level relationship between the recommended items and the query, the product can also mine and present more levels of relationships as needed, including the relationship between the recommended items. Such relationships often have unexpected effects, which are very helpful in stimulating people's desire to search, and gain greater gains in knowledge acquisition, which in turn can facilitate the user's next click.
- the present embodiment can display richer, more accurate and more targeted information by displaying the knowledge map, which can stimulate the user's new click behavior, and can increase the per-click volume of the search result page by initiating a new search.
- the number of netizens has reached a certain bottleneck, increasing the number of clicks per visit can improve search traffic.
- FIG. 7 is a schematic structural diagram of a presentation apparatus for recommending results according to another embodiment of the present invention.
- the apparatus 70 includes a receiving module 71, an obtaining module 72, and a presentation module 73.
- the receiving module 71 is configured to receive a search term
- the search term is used to describe an entity, which is something that can be distinguished in the objective world.
- search term is "Gulangyu”.
- the obtaining module 72 is configured to acquire a knowledge map that includes the search term
- the Knowledge Knowledge Domain is also known as the scientific knowledge map. It is called the knowledge domain visualization or the knowledge domain mapping map in the library and information community. It is a series of different graphs showing the relationship between knowledge development process and structure. Using visualization technology. Describe knowledge resources and their carriers, and mine, analyze, construct, map, and display knowledge and their interrelationships.
- the knowledge map combines the theory and method of applied mathematics, graphics, information visualization technology, information science and other disciplines with citation citation analysis and co-occurrence analysis, and visualizes the subject using visual maps.
- the knowledge map consists of a node and an edge connecting two nodes. Each node corresponds to one entity. If there is a relationship between the two nodes, the two nodes can be connected by edge lines.
- the server can pre-establish the knowledge map containing the entity according to the technology required for the above knowledge map construction.
- the search engine receives the search term, the search term can be sent to the server, and the server is pre-established.
- a knowledge map containing the entities described by the search term is found in the knowledge map.
- the server may send the knowledge map described by the search term as a central node to the search engine for presentation.
- the presentation module 73 is configured to present the knowledge map in a preset recommendation area of the search result page.
- the preset recommendation area can be located on the left or right side of the search result page. Take the right side as an example. See Figure 2. When the search term is “Gulangyu”, you can display Gulangyu as the central node on the right side of the search results page. Knowledge map 21.
- the knowledge map consists of a node and an edge connecting the two nodes, and the entity corresponding to the central node of the knowledge map is the search term.
- the apparatus 70 further includes an amplification module 74 for presenting details of the knowledge map when the central node of the knowledge map is clicked.
- a large map can be displayed to view more detailed content in the knowledge map.
- the area occupied by the large map and the small map can be preset, and the area occupied by the large map is usually several times smaller than the small map.
- the knowledge map is composed of a node and an edge connecting two nodes, and the nodes of the knowledge map have different types, wherein different types of nodes are identified by different colors.
- the types may include "culture”, “product”, “geography”, etc., which are identified by yellow, purple, blue, and the like, respectively.
- the apparatus 70 further includes: a searching module 75, configured to re-initiate the search with the entity corresponding to the non-central node as a new search term when clicking the non-central node of the knowledge map .
- the apparatus 70 further includes a processing module 76 for:
- the processing module 76 is specifically configured to:
- a new search term is composed of entities corresponding to nodes at both ends of the edge.
- the processing module 76 is specifically configured to:
- the mouse generated cursor is stuck on the node to generate a selection instruction
- more detailed information of the entity corresponding to the node may be displayed through a floating layer or a drop-down subcard or other form.
- the presentation module 76 is specifically configured to: dynamically display the knowledge map. Including but not limited to force-oriented maps, reversible word clouds, and the like.
- the user can be rich, accurate and beautiful. Recommended results to enhance the user experience.
- An embodiment of the present invention further provides an electronic device, including:
- One or more processors are One or more processors;
- One or more programs the one or more programs being stored in the memory, and when executed by the one or more processors, do the following:
- the knowledge map is presented in a preset recommendation area of the search result page.
- each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module.
- the above integrated modules can be implemented in the form of hardware or in the form of software functional modules.
- the integrated modules, if implemented in the form of software functional modules and sold or used as stand-alone products, may also be stored in a computer readable storage medium.
- the above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.
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Abstract
Description
Claims (19)
- 一种推荐结果的展现方法,其特征在于,包括:接收搜索词;获取包含所述搜索词的知识图谱;在搜索结果页面的预设推荐区域中,展现所述知识图谱。
- 根据权利要求1所述的方法,其特征在于,所述知识图谱由节点和连接两个节点的边线组成,且所述知识图谱的中央节点对应的实体是所述搜索词。
- 根据权利要求2所述的方法,其特征在于,还包括:当点击所述知识图谱的中央节点时,展现所述知识图谱的详情。
- 根据权利要求2所述的方法,其特征在于,还包括:当点击所述知识图谱的非中央节点时,以所述非中央节点对应的实体作为新的搜索词重新发起搜索。
- 根据权利要求1所述的方法,其特征在于,所述知识图谱由节点和连接两个节点的边线组成,所述方法还包括:当点击所述知识图谱的边线时,根据所述边线两端的节点对应的实体生成新的搜索词,并根据所述新的搜索词重新发起搜索;或者,当选择所述知识图谱的边线时,展示所述边线两端的节点对应的实体之间的关系;或者,当选择所述知识图谱的节点时,展示所述节点对应的实体的其他信息。
- 根据权利要求5所述的方法,其特征在于,所述根据所述边线两端的节点对应的实体生成新的搜索词,包括:由所述边线两端的节点对应的实体组成新的搜索词。
- 根据权利要求5所述的方法,其特征在于,所述选择所述知识图谱的边线或者节点,包括:将鼠标或键盘键产生的光标停留在所述边线或者节点上;或者,采用触控物触摸所述边线或者节点。
- 根据权利要求1所述的方法,其特征在于,所述知识图谱由节点和连接两个节点的边线组成,且所述知识图谱的节点具有不同的类型,其中,不同类型的节点用不同颜色标识。
- 根据权利要求1所述的方法,其特征在于,所述展现所述知识图谱,包括:动态展示所述知识图谱。
- 一种推荐结果的展现装置,其特征在于,包括:接收模块,用于接收搜索词;获取模块,用于获取包含所述搜索词的知识图谱;展现模块,用于在搜索结果页面的预设推荐区域中,展现所述知识图谱。
- 根据权利要求10所述的装置,其特征在于,所述知识图谱由节点和连接两个节点的边线组成,且所述知识图谱的中央节点对应的词是所述搜索词。
- 根据权利要求11所述的装置,其特征在于,还包括:放大模块,用于当点击所述知识图谱的中央节点时,展现所述知识图谱的详情。
- 根据权利要求11所述的装置,其特征在于,还包括:搜索模块,用于当点击所述知识图谱的非中央节点时,以所述非中央节点对应的实体作为新的搜索词重新发起搜索。
- 根据权利要求10所述的装置,其特征在于,所述知识图谱由节点和连接两个节点的边线组成,所述装置还包括处理模块,所述处理模块用于:当点击所述知识图谱的边线时,根据所述边线两端的节点对应的实体生成新的搜索词,并根据所述新的搜索词重新发起搜索;或者,当选择所述知识图谱的边线时,展示所述边线两端的节点对应的实体之间的关系;或者,当选择所述知识图谱的节点时,展示所述节点对应的实体的其他信息。
- 根据权利要求14所述的装置,其特征在于,所述处理模块具体用于:由所述边线两端的节点对应的实体组成新的搜索词。
- 根据权利要求14所述的装置,其特征在于,所述处理模块具体用于:将鼠标或键盘键产生的光标停留在所述边线或者节点上;或者,采用触控物触摸所述边线或者节点。
- 根据权利要求10所述的装置,其特征在于,所述知识图谱由节点和连接两个节点的边线组成,且所述知识图谱的节点具有不同的类型,其中,不同类型的节点用不同颜色标识。
- 根据权利要求10所述的装置,其特征在于,所述展现模块具体用于:动态展示所述知识图谱。
- 一种电子设备,其特征在于,包括:一个或者多个处理器;存储器;一个或者多个程序,所述一个或者多个程序存储在所述存储器中,当被所述一个或者 多个处理器执行时进行如下操作:接收搜索词;获取包含所述搜索词的知识图谱;在搜索结果页面的预设推荐区域中,展现所述知识图谱。
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JP2016533817A JP6286549B2 (ja) | 2014-07-16 | 2014-12-15 | 推奨結果の展示方法及び装置 |
KR1020157036778A KR101974695B1 (ko) | 2014-07-16 | 2014-12-15 | 추천 결과를 디스플레이하기 위한 방법 및 장치 |
US14/392,249 US20170249399A1 (en) | 2014-07-16 | 2014-12-15 | Method And Apparatus For Displaying Recommendation Result |
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JP6286549B2 (ja) | 2018-02-28 |
US20170249399A1 (en) | 2017-08-31 |
CN104102713A (zh) | 2014-10-15 |
KR20160033665A (ko) | 2016-03-28 |
CN104102713B (zh) | 2018-01-19 |
JP2016532962A (ja) | 2016-10-20 |
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