WO2014184919A1 - 報酬決定装置、報酬決定方法、プログラム、及び、記録媒体 - Google Patents
報酬決定装置、報酬決定方法、プログラム、及び、記録媒体 Download PDFInfo
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- WO2014184919A1 WO2014184919A1 PCT/JP2013/063630 JP2013063630W WO2014184919A1 WO 2014184919 A1 WO2014184919 A1 WO 2014184919A1 JP 2013063630 W JP2013063630 W JP 2013063630W WO 2014184919 A1 WO2014184919 A1 WO 2014184919A1
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- product
- seller
- reward
- user
- sales page
- Prior art date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
Definitions
- the present invention relates to a reward determination device, a reward determination method, a program, and a recording medium, and particularly relates to determination of a reward to a seller in electronic commerce.
- Patent Document 1 discloses a shopping site that searches for products based on input words and search support words. As a result of the search, the user arrives at a sales page of a product sold by a certain seller in the shopping site. If the product is a product desired by the user, the user proceeds with the purchase procedure. On the other hand, when the product described on the sales page is not the product desired by the user or when the product is out of stock, it is common to leave the shopping site that provides the sales page. In order to prevent such a situation, as a shopping site operator, there is a desire to present a large number of products that meet the user's wishes as much as possible, including products of other sellers other than the sales page on which the user has arrived. is there.
- the present invention solves the problems as described above, and a reward determination device suitable for determining a reward for a seller so that a user who has searched for a product can present products handled by various sellers, It is an object to provide a reward determination method, a program, and a recording medium.
- the reward determination device is: In a shopping site where a plurality of sellers sell products, the user can purchase the first product sold by the first seller, and is a sales page representing the first product, A presentation unit for presenting a sales page including an advertisement of a second product sold by two sellers; A reward determining unit for determining a reward given to the first seller when the user purchases the second product from the second seller via the advertisement; It is characterized by providing.
- the presenting unit determines, based on the search keyword, the second item from the product handled at the shopping site. It is characterized by determining the product.
- the presenting unit is based on the actions of other users who have already purchased the first product unless the user has reached the sales page by specifying the search keyword on the search site.
- the second product is determined.
- the reward determination unit includes the number of the first products purchased from the first seller via the sales page and the first item purchased from the second seller via the advertisement. The reward is determined based on the number of the two products.
- the reward determining unit determines the reward based on a sales situation of the first product represented on the sales page.
- the reward determination unit is a period during which the first product is not available for purchase or a period until the first product is available for purchase. Based on the above, the reward is reduced.
- the reward determination unit is characterized in that the reward is reduced based on the number of times the user browsed a sales page where the first product is not available for purchase.
- the reward determination method is: In a shopping site where a plurality of sellers sell products, the user can purchase the first product sold by the first seller, and is a sales page representing the first product, A presentation step of presenting a sales page including an advertisement of a second product sold by two sellers; A reward determining step of determining a reward given to the first seller when the user purchases the second product from the second seller via the advertisement; It is characterized by providing.
- the program according to the third aspect of the present invention is: Computer In a shopping site where a plurality of sellers sell products, the user can purchase the first product sold by the first seller, and is a sales page representing the first product, A presentation unit that presents a sales page including an advertisement of a second product sold by two sellers; A reward determination unit that determines a reward given to the first seller when the user purchases the second product from the second seller via the advertisement; It is made to function as.
- a computer-readable recording medium according to the fourth aspect of the present invention is provided.
- the user can purchase the first product sold by the first seller, and is a sales page representing the first product,
- a presentation unit that presents a sales page including an advertisement of a second product sold by two sellers;
- a reward determination unit that determines a reward given to the first seller when the user purchases the second product from the second seller via the advertisement;
- a program characterized by functioning as a program is recorded.
- the recording medium may be a non-transitory recording medium and can be distributed and sold independently of the computer.
- the non-temporary recording medium refers to a tangible recording medium.
- Non-temporary recording media are, for example, compact disks, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, semiconductor memories, and the like.
- the transitory recording medium refers to the transmission medium (propagation signal) itself.
- the temporary recording medium is, for example, an electric signal, an optical signal, an electromagnetic wave, or the like.
- the temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory).
- a reward determination device a reward determination method, a program, and a recording that are suitable for determining a reward for a seller so that products handled by various sellers can be presented to a user who has searched for the product A medium can be provided.
- FIG. 1 It is a figure which shows the relationship between the reward determination apparatus which concerns on embodiment of this invention, a shopping server, a seller terminal, and a user terminal. It is a figure which shows the example of the communication performed between a reward determination apparatus, a shopping server, a seller terminal, and a user terminal. It is a figure which shows schematic structure of the typical information processing apparatus with which the provision apparatus which concerns on embodiment of this invention is implement
- FIG. It is a figure for demonstrating a sales page. It is a figure for demonstrating a registration goods table. It is a flowchart for demonstrating the reward determination process which the reward determination apparatus which concerns on Embodiment 1 performs.
- the reward determination device 100 is connected to the Internet 500 as shown in FIG.
- the Internet 500 includes a shopping server 200, seller terminals 301, 302 to 30m (hereinafter collectively referred to as “seller terminal 300”), and user terminals 401, 402 to 40n (hereinafter collectively referred to as “seller terminal 300”).
- eller terminal 300 seller terminals 301, 302 to 30m
- user terminals 401, 402 to 40n hereinafter collectively referred to as “seller terminal 300”.
- user terminal 400 are referred to as “user terminal 400”.
- Seller terminal 300 is a terminal used by a seller who sells products on a shopping site.
- User terminal 400 is a terminal used by a user who browses and purchases products sold by the seller.
- Shopping server 200 registers information on the product transmitted from seller terminal 300 and presents information on the registered product in response to a request from user terminal 400. Further, the shopping server 200 receives an order for a product from the user terminal 400 and transmits information about the order to the reward determination device 100 and the seller terminal 300.
- the user terminal 400 searches for a product via a search site or from a shopping site, and transmits a browsing request for a desired sales page to the shopping server 200 based on the search result (1).
- the sales page is a WEB page on which information on products sold by the seller, sales status, and the like are described.
- the shopping server 200 transmits to the reward determining apparatus 100 that there is a request for browsing the sales page (2).
- Remuneration determining apparatus 100 when notifying that there has been a browsing request from shopping server 200, transmits information on the sales page requested by user terminal 400 to shopping server 200 (3).
- the user terminal 400 transmits information necessary for the ordering / purchasing procedure of the product described on the sales page to the shopping server 200 (5).
- the shopping server 200 When the shopping server 200 receives information necessary for the order / purchase procedure from the user terminal 400, the shopping server 200 transmits the contents of the order to the reward determination device 100 (6).
- the shopping server 200 transmits a confirmation notification for the order to the user terminal 400 (7).
- the shopping server 200 transmits the contents of the order to the seller terminal 300 (8).
- the seller terminal 300 When the seller terminal 300 accepts the contents of the order, the seller terminal 300 transmits the contents of the order including the delivery method and the shipping cost of the ordered product to the user terminal 400 (9).
- the reward determination device 100 determines the reward given to the seller of the product to be purchased based on the contents of the order, and transmits the contents of the reward to the seller terminal 300 of the corresponding seller (10).
- the reward determination device 100 and the shopping server 200 are connected via the Internet 500 as shown in FIG. 1, but the present invention is not limited to this example.
- the reward determination device 100 and the shopping server 200 may be realized by the same device.
- the reward determination device 100 and the shopping server 200 may be directly connected.
- the information processing apparatus 600 includes a CPU (Central Processing Unit) 601, a ROM (Read Only Memory) 602, a RAM (Random Access Memory) 603, a NIC (Network Interface Card) 604, an image.
- a processing unit 605, an audio processing unit 606, a DVD-ROM (Digital Versatile Disc Disc ROM) drive 607, an interface 608, an external memory 609, a controller 610, a monitor 611, and a speaker 612 are provided.
- CPU Central Processing Unit
- ROM Read Only Memory
- RAM Random Access Memory
- NIC Network Interface Card
- the CPU 601 controls the overall operation of the information processing apparatus 600 and is connected to each component to exchange control signals and data.
- the ROM 602 records an IPL (Initial Program Loader) that is executed immediately after the power is turned on, and when this is executed, a predetermined program is read into the RAM 603 and the CPU 601 starts executing the program.
- the ROM 602 stores an operating system program and various data necessary for operation control of the information processing apparatus 600 as a whole.
- the RAM 603 is for temporarily storing data and programs, and holds programs and data read from the DVD-ROM and other data necessary for communication.
- the NIC 604 is used to connect the information processing apparatus 600 to a computer communication network such as the Internet, and conforms to the 10BASE-T / 100BASE-T standard used when configuring a LAN (Local Area Network).
- Analog modem for connecting to the Internet using a telephone line, ISDN (Integrated Services Digital Network) modem, ADSL (Asymmetric Digital Subscriber Line) modem, cable modem for connecting to the Internet using a cable television line, etc. These are configured by an interface (not shown) that mediates between these and the CPU 601.
- the image processing unit 605 processes the data read from the DVD-ROM or the like by a CPU 601 or an image arithmetic processor (not shown) included in the image processing unit 605, and then processes the processed data in a frame memory included in the image processing unit 605. (Not shown).
- the image information recorded in the frame memory is converted into a video signal at a predetermined synchronization timing and output to the monitor 611. Thereby, various page displays are possible.
- the audio processing unit 606 converts audio data read from a DVD-ROM or the like into an analog audio signal and outputs the analog audio signal from a speaker 612 connected thereto. Further, under the control of the CPU 601, a sound to be generated during the progress of processing performed by the information processing apparatus 600 is generated, and a sound corresponding to the sound is output from the speaker 612.
- a program for realizing the reward determining apparatus 100 is stored in the DVD-ROM attached to the DVD-ROM drive 607.
- the DVD-ROM drive 607 Under the control of the CPU 601, the DVD-ROM drive 607 performs a reading process on the DVD-ROM mounted on the DVD-ROM drive 607 to read out necessary programs and data, and these are temporarily stored in the RAM 603 or the like.
- External memory 609, controller 610, monitor 611, and speaker 612 are detachably connected to interface 608.
- the external memory 609 stores data related to the user's personal information in a rewritable manner.
- the controller 610 receives an operation input performed when various settings of the information processing apparatus 600 are performed.
- the user of the information processing apparatus 600 can record these data in the external memory 609 as appropriate by inputting instructions through the controller 610.
- the monitor 611 presents the data output by the image processing unit 605 to the user of the information processing apparatus 600.
- the speaker 612 presents the audio data output by the audio processing unit 606 to the user of the information processing apparatus 600.
- the information processing apparatus 600 uses a large-capacity external storage device such as a hard disk so as to perform the same functions as the ROM 602, the RAM 603, the external memory 609, the DVD-ROM mounted on the DVD-ROM drive 607, and the like You may comprise.
- a large-capacity external storage device such as a hard disk so as to perform the same functions as the ROM 602, the RAM 603, the external memory 609, the DVD-ROM mounted on the DVD-ROM drive 607, and the like You may comprise.
- the reward determination device 100 realized in the information processing device 600 will be described with reference to FIGS. 1 to 13.
- the information processing apparatus 600 is turned on and receives a request from the shopping server 200, a program that functions as the reward determination apparatus 100 according to the embodiment is executed, and the reward determination apparatus 100 according to the embodiment is realized.
- the reward determination device 100 includes a presentation unit 101 and a reward determination unit 102.
- the presentation unit 101 is a sales page that represents the first product so that the user can purchase the first product sold by the first seller at a shopping site where a plurality of sellers sell the product. Then, a sales page including an advertisement of the second product sold by the second seller is presented.
- FIG. 1 An example of a sales page is shown in FIG.
- the first product is product A.
- the sales page 700 includes first product information 710 and second product advertisements 720.
- the information 710 includes information such as the image 711 of the product A, the sales price, and the inventory quantity.
- the user can proceed to the purchase procedure for the product A by clicking a button 712 included in the information 710.
- the advertisement 720 includes product images 721 to 723 handled by the second seller, sales prices, and the like.
- the user clicks on the images 721 to 723, a transition to the product sales page of the image can be made.
- the second product for example, a product that is the same product as the first product and is sold by the second seller is determined.
- a product of the same genre as the first product is determined as the second product.
- the second product may be determined based on information such as the best seller ranking of products handled on the shopping site and popular products.
- the registered merchandise table 200a shows information on merchandise handled in the shopping site and information on sellers of the merchandise.
- a product ID 200a1 a product name 200a2, a product genre 200a3, a seller ID 200a4 of the seller of the product, and a sales page URL 200a5 of the product are registered in association with each other. ing.
- the product “Tara Crab” with the product ID “A” has the genre “Food / Seafood”, and the seller of the product “Tara Crab” is the seller.
- the sales page of “king crab” that is a seller identified by the ID “x” and sold by the seller is “http://www.aaa.jp/x/A”.
- the presentation unit 101 refers to the registered product table 200a and includes, for example, the same product as the first product “Tarabagani” or the product “snow crab” of the same genre as the first product in the advertisement 720. Determine as a product.
- the presentation unit 101 refers to the registered product table 200a, and sells the product “Tara Crab” of the seller with the seller ID “y”, the product “Tara Crab” of the seller with the seller ID “z”, and the seller.
- a product “snow crab” with ID “w” is selected, and a sales page 700 (FIG. 5) including an advertisement 720 on which images 721 to 723 of the respective products are placed is presented.
- the CPU 601 and the image processing unit 605 cooperate to function as the presentation unit 101.
- the reward determination unit 102 determines a reward given to the first seller when the user purchases the second product from the second seller via the advertisement.
- Remuneration is determined as, for example, a few percent of the price of the second product.
- the reward determination unit 102 determines a reward to be given to the first seller based on the price of the second product every time the second product of the second seller is purchased via the advertisement.
- the CPU 601 functions as the reward determination unit 102.
- the seller is also given a certain reward.
- it is possible to reduce the resistance to placing advertisements of products of other sellers on the sales page where the user has arrived. And since it can be made to show a user the goods which various sellers handle, the probability that a user will withdraw from a shopping site can be reduced.
- the first seller may freely set whether or not to include an advertisement for the second seller's product on the sales page. Thereby, it is possible to reduce the probability that the user leaves the shopping site while taking into account the circumstances of various sellers.
- the presenting unit 101 determines the second product sold by the second seller (step S101).
- the presentation unit 101 refers to the registered product table 200a shown in FIG.
- the product to be determined is determined as the second product.
- it is a product of the same genre as the first product “king crab” sold by the first seller (the seller with the seller ID “x”), and the second seller (for example, the seller ID “w”).
- the merchandise to be sold by the “seller” is determined as the second merchandise.
- the presenting unit 101 presents a sales page that represents a first product sold by the first seller and includes an advertisement for the second product sold by the second seller (step S102). .
- the presentation unit 101 stores information 710 for purchasing the merchandise of the seller having the seller ID “x” and sales of the seller IDs “y”, “z”, and “w”.
- a sales page 700 including an advertisement 720 on which information on the product of the person is placed is presented.
- the reward determination unit 102 determines whether the user has passed through the advertisement (step S103). When determining that the user has passed the advertisement (step S103; Yes), the reward determining unit 102 determines whether the user has purchased the second product from the second seller (step S104). On the other hand, when determining that the user has not passed the advertisement (step S103; No), the reward determination unit 102 waits as it is.
- the reward determination unit 102 determines that the user has passed through the advertisement.
- the sales page is presented as it is, and whether the user passes through the advertisement is monitored.
- step S104 when determining that the user has purchased the second product from the second seller (step S104; Yes), the reward determination unit 102 determines the reward given to the first seller (step S105). ). On the other hand, when determining that the user has not purchased the second product from the second seller (step S104; No), the reward determination unit 102 returns to step S101.
- the reward determination unit 102 determines that the user has purchased the second product from the second seller, and the transition is made. Determine the reward given to the first seller on the previous sales page.
- the process returns to step S101, and the sale page of the second seller is continuously displayed. In this case, the process after step S101 is repeated with the second seller as the first seller and the second product as the first product.
- step S101 and step S102 may be performed.
- the reward determination apparatus 100 changes the second product determination method depending on how the user arrived at the sales page.
- the reward determination device 100 includes a presentation unit 101 and a reward determination unit 102.
- the reward determining unit 102 has the same function as that of the first embodiment.
- the presentation unit 101 having different functions will be described.
- the presenting unit 101 determines the second product from the products handled in the shopping site based on the search keyword.
- the search site is a site that provides a function of searching for information existing on the Internet, for example, and indicates a site other than a shopping site.
- the presentation unit 101 refers to the referrer and acquires a search keyword. Then, the presentation unit 101 searches the shopping site using the search keyword, and determines a second product (a product included in the advertisement 720) from the products handled in the shopping site.
- the second product is a product with the same name as the search keyword, a product with the same genre as the product indicated by the search keyword, or a product with the same name as the product indicated by the search keyword among the products handled in the shopping site. Thus, it is determined based on a predetermined ranking.
- the presentation unit 101 determines the second based on the actions of other users who have already purchased the first product. Determine the product.
- the second product is determined based on the actions of other users who have purchased “king crab”.
- the behavior of other users is, for example, what products other users have purchased in addition to the first product, or what products other users who have purchased the first product have purchased Have you seen the sales page?
- the presentation unit 101 determines, as the second product, a product purchased by another user who purchased the first product in addition to the first product, or a product on a sales page viewed by the other user.
- the presentation unit 101 determines, as the second product, a product that is higher in the sales ranking in the genre including the first product, which is obtained based on the purchase result of the other user.
- the purchase user table 200b shows information on a user who has purchased a product on the shopping site and information on the product.
- a user ID 200b1 In the purchase user table 200b, a user ID 200b1, a purchase product ID 200b2, and a seller ID 200b3 are registered in association with each other.
- the first line of the purchase user table 200b in FIG. 8 shows a product in which the user identified by the user ID “111” identifies the product identified by the product ID “A” and is identified by the seller ID “x”. Indicates that you purchased from.
- the presenting unit 101 refers to the purchase user table 200b and totals what products the user who has purchased the first product (product ID “A”) has purchased in addition to the first product. Then, the second product is determined from the result of the aggregation.
- the shopping server 200 stores a browsing page table 200c shown in FIG.
- the browsing page table 200c information on sales pages browsed by a user who purchased a product on a shopping site is registered.
- a user ID 200c1 and a sales page URL 200c2 browsed by the user are registered in association with each other.
- the first line of the browsing page table 200c in FIG. 9 indicates that the user specified by the user ID “111” has browsed the sales page “http://www.aaa.jp/x/A”.
- the presentation unit 101 refers to the purchase user table 200b and the browsing page table 200c, and totals which sales page the user who has purchased the first product is looking at. Determine the product.
- the product included in the advertisement presented to the user can be changed depending on the site through which the user arrives at the sales page. For example, when a user arrives at a sales page in a shopping site from a search site, the user can present various products related to the search keyword specified by the user that are handled in the shopping site to the user. Can be prevented from leaving the shopping site. In addition, when searching within the shopping site and arriving at the sales page, it is considered that the user is willing to shop on the sales page, so by presenting a product related to the product on the sales page, You can encourage them to continue shopping on the shopping site.
- the presentation unit 101 allows the user to specify the search keyword on the search site when the user arrives at the sales page. It is determined whether or not it has arrived (step S201).
- the presentation unit 101 determines that the sales page has arrived by designating a search keyword in the search site (step S201; Yes)
- the presentation unit 101 determines a second product from the shopping site based on the search keyword. (Step S202).
- the presentation unit 101 determines that the user has not reached the sales page by designating the search keyword on the search site (step S201; No)
- the presentation unit 101 has already purchased the first product.
- the second product is determined based on the other user's action (step S203).
- the presentation unit 101 designates the search keyword on the search site. As a result, it is determined that the product has arrived at the sales page, and the product of “king crab” handled in the shopping site is determined as the second product.
- the presentation unit 101 searches the search site for the user. By designating the keyword, it is determined that the sales page has not been reached, and the second product is determined based on the actions of other users who have purchased “king crab”.
- step S204 the processing after step S204 is performed.
- the reward determination device 100 determines a reward given to the first seller based on the sales performance of the first seller and the second seller.
- the reward determination device 100 includes a presentation unit 101 and a reward determination unit 102.
- the presentation unit 101 has the same function as that of the first embodiment.
- the reward determination unit 102 having different functions will be described.
- the reward determination unit 102 includes the number of first products purchased from the first seller via the sales page, and the number of second products purchased from the second seller via the advertisement. , And determine the reward.
- the shopping server 200 stores a sales record table 200d shown in FIG.
- the sales record table 200d shows information related to the sales record of the first seller and the second seller.
- a first seller ID 200d1 for identifying the first seller, a sales page URL 200d2 created by the first seller, and the items listed on the sales page are displayed.
- Product ID 200d3, sales number 200d4 sold by the first seller of the product, and a second seller for identifying the second seller who sells the product purchased via the advertisement on the sales page A seller ID 200d5, a product ID 200d6 of a product purchased via the advertisement, and a sales number 200d7 sold by the second seller are registered in association with each other.
- the URL of the sales page created by the first seller identified by the first seller ID “x” is “http://www.aaa. jp / x / A ”,“ 10 ”products (product ID“ A ”) described on the sales page are purchased on the sales page, and the second sale is made via an advertisement on the sales page.
- the number of products (product ID “A”) purchased via the sales page of the sales page URL “http://www.aaa.jp/x/A” is “10” and the advertisement of the sales page is displayed.
- the reward deciding unit 102 selects the second seller (second seller ID “y” purchased via the advertisement). ”)
- the sales volume of the second seller (15) with respect to the total sales volume (25) of the first seller and the second seller.
- the amount of reward given to the first seller is determined by multiplying by the ratio of the number of pieces.
- the reward given to the first seller is determined to be larger than a predetermined amount, and the first seller's When the number sold is larger than the number sold by the second seller, the reward given to the first seller may be determined to be smaller than the predetermined amount.
- the second sale The greater the number sold by a seller, the greater the reward given to the first seller, or the first seller if the number sold by the second seller is greater than the number sold by the first seller.
- the reward given is greater than the predetermined amount.
- the product described in the advertisement reduces the number of products sold on the sales page.
- the amount of remuneration paid to the first seller may be reduced from a predetermined amount, assuming that it was not a factor.
- the sales are made in consideration of the contribution degree of the advertisement to the purchase of the product.
- the reward given to the seller who created the page can be determined.
- the first seller can obtain a profit according to the contribution degree of the advertisement by placing the advertisement of the product of the second seller on his / her sales page, and for the first seller, It is possible to reduce resistance to directing to a sales page of another seller (second seller).
- the reward determination device 100 performs the following processing in step S105 of FIG. 7 or step S207 of FIG.
- the other processes are the same as those in FIG. 7 or FIG.
- the reward determining unit 102 determines the number of first products purchased from the first seller via the sales page and the second item purchased from the second seller via the advertisement on the sales page. The reward is determined based on the number of products (step S105 or step S207).
- the reward determination unit 102 refers to the sales record table 200d, and determines the first seller (first sales) from the sales number 200d4 of the first seller and the sales number 200d7 of the second seller.
- the amount of the reward given to the first seller is determined by multiplying the ratio by a part of the sales of the product that the second seller can sell via the advertisement.
- the reward determination device 100 determines a reward given to the first seller based on the sales situation of the product on the sales page of the first seller.
- the reward determination device 100 includes a presentation unit 101 and a reward determination unit 102.
- the presentation unit 101 has the same function as that of the first embodiment.
- the reward determination unit 102 having different functions will be described.
- the reward determination unit 102 determines a reward based on the sales status of the first product represented on the sales page.
- the sales status refers to whether or not the product on the sales page can be purchased (for example, whether or not the product is in stock or during the sales period), or whether the product can be shipped immediately. It is assumed that this indicates information necessary for the user when the user purchases the product, such as whether or not (for example, the number of days that can be shipped after completion of the purchase procedure).
- the reward determination unit 102 determines the reward given to the first seller. , Deduct from the predetermined amount.
- the reward determination unit 102 reduces the reward given to the first seller from a predetermined amount.
- the purchase procedure of the product is possible on the sales page where the user has arrived, but if the number of days that can be shipped is longer than a predetermined number of days (for example, the average number of days) (for example, shipment is possible after several weeks) as much as possible It is natural that a user who wants to have a hand soon finds a product of another seller via the advertisement if the same product or a similar product is described in the advertisement. Also in this case, the reward determination unit 102 reduces the reward given to the first seller from a predetermined amount. The reward may be reduced as the number of days that can be shipped is longer.
- a predetermined number of days for example, the average number of days
- shipment is possible after several weeks
- the shopping server 200 stores a sales situation table 200e shown in FIG.
- the sales status table 200e indicates information related to the sales status of the first product sold by the first seller.
- a first seller ID 200e1 for identifying the first seller, a sales page URL 200e2 created by the first seller, and the items listed on the sales page are displayed.
- the product ID 200e3, the number of stocks 200e4 of the product, the non-purchasable number of days 200e5 indicating the non-purchasable period of the product from the current time, and the number of days after which the product can be shipped The dispatchable days 200e6 are registered in association with each other.
- the URL of the sales page created by the first seller identified by the first seller ID “x” is “http://www.aaa. jp / x / A ”, the product (product ID“ A ”) listed on the sales page has“ 10 ”inventory, and the number of days that cannot be purchased is“ 0 ”days.
- the product can be shipped “1” days after the purchase procedure.
- the number of days that can be shipped for which the reward is reduced is “5 days”.
- the reward determining unit 102 displays Even if the first product (product ID “A”) of the first seller (first seller ID “x”) who is the creator of the sales page is out of stock. Further, it is determined that it is not the period in which purchase is not possible and the number of days that can be shipped is not the number of days subject to the reduction of the reward, and the predetermined amount of reward is determined as the reward given to the first seller.
- the reward determining unit 102 selects The first product (product ID “A”) of the first seller (first seller ID “x”) who is the creator of the sales page is in stock. Further, the number of days that can be shipped is not the number of days for which the reward is reduced, but it is determined that it is a period during which purchase is not possible, and the amount reduced from the predetermined amount of reward is determined as the reward given to the first seller.
- the reward determining unit 102 may be in a period during which the first product is not available for purchase or until the first product is available for purchase. Based on this, the reward may be reduced.
- the reward determining unit 102 reduces the reward given to the first seller from a predetermined amount.
- the reward determination unit 102 may reduce the reward based on the number of times the user browsed the sales page where the first product is not available for purchase.
- the number of times refers to, for example, the number of browsing of the sales page by a user who has not purchased anything while viewing the sales page of a product that cannot be purchased, This is the sum of the number of browsing of the sales page by the user who has moved to the sales page and purchased the product.
- the reward may be reduced as the number of times the user browses the sales page where the first product is not available for purchase.
- the fact that the seller page of the first seller was viewed many times means that the user originally wanted to purchase the product from the first seller, and the user was not able to respond to the purchase request. Since it is considered that the first seller is responsible for purchasing the product from the second seller, the reward determining unit 102 determines the reward given to the first seller as a predetermined amount. Reduce the amount.
- the starting point of the above calculation is when the product becomes unpurchasable, or when the previous product is unpurchasable and the second product is purchased after moving to another sales page, etc. It is.
- the starting point for calculating the number of times is when the first product sold by the first seller is out of stock.
- the reward determination unit 102 obtains the number of times the sales page of the first product has been viewed since the first product is out of stock, and the second product is found via the advertisement on the sales page.
- a reward to be given to the first seller is determined based on the number of times.
- the starting point of the calculation of the number of times is when the first product sold by the first seller last time is out of stock and the second product of the second seller is purchased via an advertisement.
- the reward determination unit 102 obtains the number of times the sales page of the first product has been viewed again from the time when the second product is purchased from the second seller, and again passes through the advertisement of the sales page.
- the reward given to the first seller is determined based on the number of times.
- the seller by reducing the reward given to the seller who created the sales page, the seller can be urged to eliminate from the shopping site the sales page that is not useful to the user who intends to purchase the product. .
- the reward determination unit 102 determines a reward based on the sales status of the first product represented on the sales page. (Step S105 or Step S207).
- the reward determination unit 102 reduces the reward given to the first seller from a predetermined amount.
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Abstract
Description
複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示部と、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定部と、
を備えることを特徴とする。
前記提示部は、前記ユーザが検索サイトに検索キーワードを指定することにより前記販売ページに到着したのであれば、前記検索キーワードに基づいて、前記ショッピングサイトにおいて扱われている商品から、前記第2の商品を決定する
ことを特徴とする。
前記提示部は、前記ユーザが前記検索サイトに前記検索キーワードを指定することにより前記販売ページに到達したのでなければ、前記第1の商品を既に購入している他のユーザの行動に基づいて、前記第2の商品を決定する
ことを特徴とする。
前記報酬決定部は、前記販売ページを経由して前記第1の販売者から購入された前記第1の商品の数と、前記広告を経由して前記第2の販売者から購入された前記第2の商品の数と、に基づいて、前記報酬を決定する
ことを特徴とする。
前記報酬決定部は、前記販売ページに表された前記第1の商品の販売状況に基づいて、前記報酬を決定する
ことを特徴とする。
前記報酬決定部は、前記販売ページが提示された時点で前記第1の商品が購入可能でない場合、前記第1の商品が購入可能でない期間もしくは前記第1の商品が購入可能となるまでの期間に基づいて、前記報酬を減額する
ことを特徴とする。
前記報酬決定部は、前記ユーザが、前記第1の商品が購入可能でない販売ページを閲覧した回数に基づいて、前記報酬を減額する
ことを特徴とする。
複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示工程と、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定工程と、
を備えることを特徴とする。
コンピュータを、
複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示部、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定部、
として機能させることを特徴とする。
複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示部、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定部、
として機能させることを特徴とするプログラムを記録する。
本発明の実施形態に係る報酬決定装置100は、図1に示すように、インターネット500に接続される。インターネット500には、ショッピングサーバ200と、販売者端末301、302~30m(以下、これらを総称して「販売者端末300」という)と、ユーザ端末401、402~40n(以下、これらを総称して「ユーザ端末400」という)と、が接続されている。
本発明の実施形態に係る報酬決定装置100が実現される典型的な情報処理装置600について説明する。
報酬決定装置100は、図4に示すように、提示部101と、報酬決定部102と、から構成される。
次に、本実施形態の報酬決定装置100の動作について説明する。報酬決定装置100は、例えば、ショッピングサーバ200から販売ページの閲覧要求があった旨の通知を受けると、図7に示す報酬決定処理を開始する。
実施形態2の報酬決定装置100は、ユーザが販売ページに到着した経緯により、第2の商品の決定手法を変えるものである。
次に、本実施形態の報酬決定装置100の動作について説明する。報酬決定装置100は、例えば、ショッピングサーバ200から販売ページの閲覧要求があった旨の通知を受けると、図10に示す報酬決定処理を開始する。なお、図10のフローチャートのステップS204~ステップS207の処理は、図7のフローチャートのステップS102~ステップS105の処理と同様である。したがって、これらの処理については省略する。
実施形態3の報酬決定装置100は、第1の販売者と第2の販売者の販売実績に基づいて第1の販売者に与えられる報酬を決定するものである。
本実施形態の報酬決定装置100の動作について説明する。本実施形態の報酬決定装置100は、図7のステップS105又は図10のステップS207において、以下の処理を行う。それ以外の処理については、図7又は図10の各ステップと同様であるので、省略する。
実施形態4の報酬決定装置100は、第1の販売者の販売ページにおける商品の販売状況に基づいて、第1の販売者に与えられる報酬を決定するものである。
本実施形態の報酬決定装置100の動作について説明する。本実施形態の報酬決定装置100は、図7のステップS105又は図10のステップS207において、以下の処理を行う。それ以外の処理については、図7又は図10の各ステップと同様であるので、省略する。
101 提示部
102 報酬決定部
200 ショッピングサーバ
300、301、302~30m 販売者端末
400、401、402~40n ユーザ端末
500 インターネット
600 情報処理装置
601 CPU
602 ROM
603 RAM
604 NIC
605 画像処理部
606 音声処理部
607 DVD-ROMドライブ
608 インターフェース
609 外部メモリ
610 コントローラ
611 モニタ
612 スピーカ
700 販売ページ
710 情報
711、721、722、723 画像
712 ボタン
720 広告
Claims (10)
- 複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示部と、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定部と、
を備えることを特徴とする報酬決定装置。 - 請求項1に記載の報酬決定装置であって、
前記提示部は、前記ユーザが検索サイトに検索キーワードを指定することにより前記販売ページに到着したのであれば、前記検索キーワードに基づいて、前記ショッピングサイトにおいて扱われている商品から、前記第2の商品を決定する
ことを特徴とする報酬決定装置。 - 請求項2に記載の報酬決定装置であって、
前記提示部は、前記ユーザが前記検索サイトに前記検索キーワードを指定することにより前記販売ページに到達したのでなければ、前記第1の商品を既に購入している他のユーザの行動に基づいて、前記第2の商品を決定する
ことを特徴とする報酬決定装置。 - 請求項1に記載の報酬決定装置であって、
前記報酬決定部は、前記販売ページを経由して前記第1の販売者から購入された前記第1の商品の数と、前記広告を経由して前記第2の販売者から購入された前記第2の商品の数と、に基づいて、前記報酬を決定する
ことを特徴とする報酬決定装置。 - 請求項1に記載の報酬決定装置であって、
前記報酬決定部は、前記販売ページに表された前記第1の商品の販売状況に基づいて、前記報酬を決定する
ことを特徴とする報酬決定装置。 - 請求項5に記載の報酬決定装置であって、
前記報酬決定部は、前記販売ページが提示された時点で前記第1の商品が購入可能でない場合、前記第1の商品が購入可能でない期間もしくは前記第1の商品が購入可能となるまでの期間に基づいて、前記報酬を減額する
ことを特徴とする報酬決定装置。 - 請求項5に記載の報酬決定装置であって、
前記報酬決定部は、前記ユーザが、前記第1の商品が購入可能でない販売ページを閲覧した回数に基づいて、前記報酬を減額する
ことを特徴とする報酬決定装置。 - 複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示工程と、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定工程と、
を備えることを特徴とする報酬決定方法。 - コンピュータを、
複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示部、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定部、
として機能させることを特徴とするプログラム。 - コンピュータを、
複数の販売者が商品を販売するショッピングサイトにおいて、第1の販売者が販売する第1の商品を、ユーザが購入可能とするために、当該第1の商品を表す販売ページであって、第2の販売者が販売する第2の商品の広告を含む販売ページを提示する提示部、
前記ユーザが前記広告を経由して前記第2の販売者から前記第2の商品を購入した場合、前記第1の販売者に与えられる報酬を決定する報酬決定部、
として機能させることを特徴とするプログラムを記録したコンピュータ読み取り可能な記録媒体。
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JP2017059139A (ja) * | 2015-09-18 | 2017-03-23 | 東芝テック株式会社 | 情報処理装置およびプログラム |
WO2017065017A1 (ja) * | 2015-10-16 | 2017-04-20 | ソニー株式会社 | 情報処理装置、および情報処理方法、ウェアラブル端末、並びにプログラム |
CN108140201A (zh) * | 2015-10-16 | 2018-06-08 | 索尼公司 | 信息处理设备、信息处理方法、可穿戴终端以及程序 |
JP2019117591A (ja) * | 2017-12-27 | 2019-07-18 | ヤフー株式会社 | 情報処理装置、情報処理方法および情報処理プログラム |
JP6766313B1 (ja) * | 2019-09-09 | 2020-10-14 | オムニビジョン株式会社 | 管理サーバ及び管理プログラム |
WO2021048903A1 (ja) * | 2019-09-09 | 2021-03-18 | オムニビジョン株式会社 | 管理サーバ及び管理プログラム |
WO2021049072A1 (ja) * | 2019-09-09 | 2021-03-18 | オムニビジョン株式会社 | 管理サーバ及び管理プログラム |
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JPWO2014184919A1 (ja) | 2017-02-23 |
JP5475205B1 (ja) | 2014-04-16 |
US20150161639A1 (en) | 2015-06-11 |
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