WO2013065817A1 - Serveur de publicité, système de fourniture de publicité et programme de terminal d'informations portable - Google Patents

Serveur de publicité, système de fourniture de publicité et programme de terminal d'informations portable Download PDF

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Publication number
WO2013065817A1
WO2013065817A1 PCT/JP2012/078456 JP2012078456W WO2013065817A1 WO 2013065817 A1 WO2013065817 A1 WO 2013065817A1 JP 2012078456 W JP2012078456 W JP 2012078456W WO 2013065817 A1 WO2013065817 A1 WO 2013065817A1
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Prior art keywords
advertisement
terminal
pop
information
server
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PCT/JP2012/078456
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English (en)
Japanese (ja)
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廣木隆行
正殿桂一
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株式会社シアーズ
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Priority to JP2013509757A priority Critical patent/JP5307306B1/ja
Publication of WO2013065817A1 publication Critical patent/WO2013065817A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement providing technique, and in particular, an electronic POP advertisement terminal having a function of reproducing and displaying advertisement content, an advertisement server for providing advertisement content to portable information terminals located in the vicinity thereof, an advertisement providing system, and portable information It relates to terminal programs.
  • POP terminals are offline type, and some are online type that has a data communication function and can be connected to a network (see, for example, Patent Document 1).
  • the online POP terminal described in Patent Literature 1 includes a communication I / F unit, an e-mail processing unit that receives an e-mail, and an advertisement reproduction unit that reproduces data, and is transmitted from a mail server.
  • the advertisement content attached to the e-mail can be reproduced and displayed.
  • Patent Document 2 a method of displaying a POP screen according to customer order information has been proposed (see, for example, Patent Document 2).
  • POS terminal Point Of Sales terminal
  • Patent Document 2 when customer order information is input at the point-of-sale of a product at a POS terminal (Point Of Sales terminal) equipped with a POP display device, another product related to the order information is displayed. Image data is displayed, and it is possible to effectively inspire customers to purchase.
  • Patent Document 3 a mobile advertisement information distribution system that acquires position information of a mobile communication device and provides an advertisement corresponding to the position information to the mobile communication device has been proposed (for example, see Patent Document 3).
  • the system described in Patent Document 3 includes means for storing an advertisement corresponding to an advertisement providing road section set by an advertisement requester, and an advertisement providing road corresponding to the position information obtained from mobile communication equipment.
  • a means for distributing an advertisement for the section, etc., is provided, and an advertisement corresponding to the position information can be distributed.
  • Patent Literature 1 since the advertising content can be reproduced and displayed on the display screen of the POP terminal installed in the storefront, the store shelf of the store, the counter, etc., the consumer purchases the product. It is possible to carry out direct advertising promotion using as an advertising place.
  • the POP terminal described in Patent Document 1 only distributes the advertising content related to the store or the sale product to the nearby consumers in one direction. Usually, each consumer is interested in different subjects and fields, so that some POP terminals of Patent Document 1 are directed to specific consumers based on consumer attributes (gender, age group, etc.). Cannot target and effectively advertise effectively. Furthermore, the POP terminal described in Patent Document 1 does not specify the position of the consumer, and only reproduces and displays the advertisement content according to a predetermined schedule.
  • Patent Document 2 in the POS terminal, based on the information on the products already ordered by the consumer, the products that are frequently ordered together are selected. Advertising and sales promotion for sales products can be done.
  • the opportunity for advertising is limited while the consumer is at the cash register and placing an order, and the consumer's attributes cannot be specifically identified.
  • the POP terminal in order to perform a pinpoint advertisement according to a specific consumer, a consumer approaching the POP terminal is specified, and appropriate advertisement content is determined based on information on consumer attributes. It is necessary to choose.
  • the vehicle passes through the advertisement provision road section set by the advertiser based on the position information of the mobile communication device (car navigation system) possessed by the information user. During this period, the advertisement registered in advance by the advertiser can be distributed to the vehicle. Moreover, since the advertisement distribution condition can be set based on the attributes of the information user registered in advance, it is preferable for both the advertiser and the information user from the viewpoint of the advertising effect. Thus, if the information user's attribute and position information can be obtained, an appropriate advertisement may be selected and distributed according to the position of the information user.
  • the mobile advertisement information distribution system described in Patent Document 3 uses position information based on a GPS (Global Positioning System) signal when specifying the position of the mobile communication device. For this reason, when the portable information terminal is located indoors or underground, a signal transmitted from a GPS satellite cannot be received with a required intensity. In GPS positioning, errors are also included in the height direction, so in large stores with multiple floors, it may be unclear on which floor the personal digital assistants are located. .
  • a GPS repeater device that amplifies the received GPS signal and re-radiates it, and a ground complementing device (IMES) that radiates a pseudo GPS signal into the environment have been proposed. At present, these are not sufficiently widespread. As described above, depending on the technique described in Patent Document 3, it is difficult to obtain position information of consumers, customers, etc. who have GPS-compatible portable information terminals in an indoor environment where GPS signals are difficult to reach.
  • GPS Global Positioning System
  • the present invention has been made in view of the above-described problems, and an object of the present invention is to provide an advertisement providing system and an advertisement server that can distribute advertisement content directed to a specific consumer to a POP terminal. It is another object of the present invention to provide an advertisement providing system and an advertisement server that can distribute advertisement content corresponding to a consumer's location to a portable information terminal possessed by the consumer. It is another object of the present invention to provide an advertisement providing system and an advertisement server that can acquire a consumer's position with a simple configuration even in an indoor environment and can select advertisement content using the position information. It is another object of the present invention to provide a program for creating an advertisement distribution request in a portable information terminal that uses an advertisement providing system.
  • an advertisement server of the present invention has a wireless communication function, a POP terminal that can be connected to a network, an advertisement server that provides advertisement content that can be connected to a network, and a wireless communication function.
  • An advertisement server used in an advertisement providing system including a portable information terminal connectable to a network, wherein the advertisement server is a connection for establishing wireless communication transmitted periodically or continuously from a POP terminal
  • an advertisement distribution request including the POP identification information of the POP terminal included in the connection request signal and the portable identification information of the portable information terminal, which is transmitted by receiving the request signal by the portable information terminal, is received, based on the advertisement distribution request
  • the advertisement content is provided to at least one of the POP terminal and the portable information terminal.
  • the advertisement server provides the advertisement content to the POP terminal based on at least one of the POP identification information and the mobile identification information. Moreover, it is preferable to provide advertisement content to a portable information terminal based on at least one of POP identification information and portable identification information.
  • the advertisement server is based on at least one of the attribute of the installation state of the POP terminal associated with the POP identification information and the attribute of the owner who owns the portable information terminal associated with the portable identification information.
  • the advertisement content to be provided is selected from a plurality of advertisement content.
  • the advertisement server preferably selects advertisement content to be provided from a plurality of advertisement contents stored in another server that can be connected to a network, and acquires the selected advertisement content.
  • the advertisement distribution request includes distance information between the POP terminal and the portable information terminal specified based on the reception strength of the connection request signal, and the advertisement server responds to the distance information.
  • the advertisement server responds to the distance information.
  • the advertisement server sequentially provides a series of advertisement contents every time the distance becomes smaller than each predetermined threshold based on the distance information. Moreover, it is preferable that the said advertisement server changes the delivery frequency of advertisement content according to distance information.
  • the advertisement server receives a plurality of advertisement distribution requests from different portable information terminals, and responds to each advertisement distribution request from a plurality of advertisement contents when the POP identification information included in the advertisement distribution requests is the same. It is preferable that advertisement contents to be selected are respectively selected and priorities are given to the selected advertisement contents based on the distance information and provided to the POP terminal.
  • the advertisement distribution request includes time information when the connection request signal is received, and the advertisement server receives the mobile information based on the advertisement distribution request transmitted at least once from the mobile information terminal. It is preferable to calculate the time during which the terminal exists in a predetermined range centered on the POP terminal.
  • the advertisement server associates the attribute of the installed state of the POP terminal with the attribute of the owner who owns the portable information terminal associated with the portable identification information based on the time existing in the predetermined range. It is preferable to create purchase behavior information of the given owner.
  • the advertisement providing system of the present invention includes a POP terminal having a wireless communication function and connectable to a network, an advertisement server for providing advertisement content connectable to the network, and portable information having a wireless communication function and connectable to the network.
  • the POP terminal periodically or continuously transmits a connection request signal for establishing wireless communication, and the portable information terminal receives the connection request signal transmitted from the POP terminal.
  • An advertisement distribution request including the POP identification information of the POP terminal included in the connection request signal and the portable identification information of the portable information terminal is transmitted to the server, and the advertisement server receives the advertisement distribution request transmitted from the portable information terminal. Then, it is preferable to provide advertisement content to at least one of the POP terminal and the portable information terminal based on the advertisement distribution request.
  • the advertisement server preferably provides the advertising content to the POP terminal based on at least one of the POP identification information and the mobile identification information. Moreover, in the said advertisement provision system, it is preferable that an advertisement server provides advertisement content to a portable information terminal based on at least one of POP identification information and portable identification information.
  • the advertisement server includes an attribute of the installation state of the POP terminal associated with the POP identification information, and an attribute of the owner of the portable information terminal associated with the portable identification information. It is preferable to select an advertisement content to be provided from a plurality of advertisement contents based on at least one of them.
  • the advertisement distribution request includes distance information between the POP terminal and the portable information terminal specified based on the reception strength of the connection request signal, and the advertisement server includes the distance information. Accordingly, it is preferable to select the advertisement content to be provided from among the plurality of advertisement contents.
  • the portable information terminal receives the reception strength of the connection request signal received at the first time, the reception strength of the connection request signal received at the second time, the first time, and the second time. It is preferable to specify the distance information based on the gravitational acceleration and the change in angular velocity of the portable information terminal during the time.
  • the advertisement server sequentially provides a series of advertisement contents each time the distance becomes smaller than each predetermined threshold based on the distance information.
  • the advertisement server preferably changes the distribution frequency of the advertisement content according to the distance information.
  • the advertisement server receives a plurality of advertisement distribution requests from different mobile information terminals, and when the POP identification information included in the advertisement distribution requests is the same, each of the plurality of advertisement contents It is preferable that the advertisement content corresponding to the advertisement distribution request is selected, and the priority is given to the selected advertisement content based on the distance information and provided to the POP terminal.
  • the POP terminal reproduces and displays the advertisement content on the display screen of the POP terminal according to the priority order.
  • the POP terminal divides the display screen into a plurality of areas and reproduces and displays a part or all of the advertisement contents to which priority is given in the plurality of areas at the same time.
  • the POP terminal sequentially reproduces the advertisement content provided from the advertisement server in a streaming format.
  • the advertisement distribution request includes time information at the time of reception of the connection request signal, and the advertisement server carries the mobile phone based on the advertisement distribution request transmitted at least once from the portable information terminal. It is preferable to calculate the time during which the information terminal exists in a predetermined range centered on the POP terminal.
  • the advertisement server is configured so that the owner of the owner who owns the portable information terminal associated with the attribute of the installed state of the POP terminal and the portable identification information based on the time existing in the predetermined range. It is preferable to create purchase behavior information of the holder associated with the attribute.
  • the purchase behavior information includes information on the product actually purchased by the owner acquired from the POS terminal that can be connected to the network by the advertisement server.
  • the purchase behavior information preferably includes a use result of the advertisement content provided from the portable information terminal.
  • the advertisement server distributes advertisement content including text, an image, or a code corresponding to reward or privilege information to the portable information terminal, and purchase behavior information based on the distributed advertisement content. It is preferable to obtain.
  • the advertisement server includes a plurality of advertisement contents stored in advance in the POP terminal based on the attribute of the owner who owns the portable information terminal, which is associated with the portable identification information. It is preferable to specify advertisement contents to be reproduced and displayed.
  • the present invention is a portable information terminal program used in an advertisement providing system, and periodically or continuously from a POP terminal having a wireless communication function to a portable information terminal having a wireless communication function and connectable to a network. Including a step of receiving a connection request signal for establishing a wireless communication to be transmitted, a step of extracting POP identification information of a POP terminal included in the connection request signal, and POP identification information and own mobile identification information The mobile information terminal is caused to execute a step of creating an advertisement distribution request and a step of transmitting the advertisement distribution request to the advertisement server via the network.
  • the program further includes a step of calculating distance information between the POP terminal and itself based on the reception strength of the connection request signal, and the advertisement distribution request includes the distance information.
  • the step of calculating the distance information includes the reception strength of the connection request signal received at the first time, the reception strength of the connection request signal received at the second time, the first time, and the second It is preferable to specify the distance information based on the gravitational acceleration and the change in angular velocity of the portable information terminal during the time.
  • the advertisement distribution request is preferably transmitted when the distance information is smaller than a predetermined threshold.
  • the program preferably further includes a step of acquiring time information at the time of receiving the connection request signal, and the advertisement distribution request preferably includes time information.
  • the present invention it is possible to appropriately select the advertisement content according to the attribute of the owner who carries the portable information terminal and the attribute of the installation state of the POP terminal, and provide the pinpoint advertisement content.
  • timely advertisement content can be provided according to the relative distance between the owner and the POP terminal.
  • the portable information terminal transmits an advertisement distribution request including the acquired POP identification signal and “mobile identification information” given to the portable information terminal to the advertisement server via the network or the like.
  • the present invention includes a program for executing the above procedure in a portable information terminal.
  • the mobile information terminal, the advertisement server, or the POP terminal may calculate “distance information” between the POP terminal and the mobile information terminal based on the reception strength of the connection request signal received by the mobile information terminal.
  • the portable information terminal transmits an advertisement distribution request further including reception intensity or distance information to the advertisement server.
  • the advertisement server of the present invention selects an advertisement content based on the advertisement distribution request transmitted from the portable information terminal, and distributes the selected advertisement content to at least one of the POP terminal and the portable information terminal.
  • the advertisement server can select a desired advertisement content from a plurality of advertisement contents according to any one or more of the POP identification information, the mobile identification information, and the distance information. That is, attributes of the POP terminal installation state (target store, sales floor, handling product, etc.), owner attributes (age, gender, preferences, etc.), owner's presence area (relative distance between the POP terminal and the owner), etc.
  • the advertisement server may have a configuration in which a plurality of servers (first advertisement server and second advertisement server) cooperate with each other.
  • the first advertisement server mainly has a function of providing advertisement contents to the POP terminal and / or the portable information terminal
  • the second advertisement server mainly holds the attribute and personal information of the owner.
  • the first advertisement server mainly has a function of providing advertisement content to the POP terminal and / or the portable information terminal
  • the second advertisement server mainly retains the attribute and personal information of the owner
  • the mobile information terminal may have a function of providing advertisement content.
  • the second advertisement server may also serve as an operation server for various services (social networking service (SNS), membership-based WEB service, community site, etc.) that the owner individually subscribes to.
  • SNS social networking service
  • WEB service membership-based WEB service
  • community site etc.
  • the content and type of the advertising content are not particularly limited and may be set as appropriate.
  • the advertisement content may include a moving image, a still image (including text, various codes, a map), sound, a combination thereof, and the like as information for promoting sales of products and providing services.
  • it is not limited to commercial purposes, and may include administrative services.
  • POP advertising content what is distributed to the POP terminal
  • mobile advertising content what is distributed to the portable information terminal
  • the POP advertisement content is, for example, an advertisement for a product, and is a collective information of a moving image, a still image, text, and sound, and may be download format data or streaming format data.
  • the advertisement content is provided from the advertisement server to the POP terminal in response to the advertisement distribution request from the portable information terminal, and the owner of the portable information terminal is moving. It is necessary to display advertisements on the POP terminal in a timely manner. For this reason, it is preferable that the POP advertisement content is stored in the POP terminal in advance and can be played back in accordance with an instruction from the advertisement server.
  • the POP advertising content provided from the advertising server is used rather than the download format in which all of the POP advertising content is once recorded in the storage unit of the POP terminal and then played back. It is preferable to adopt a streaming format that sequentially reproduces and displays on the display device of the POP terminal.
  • the advertisement server provides advertisement content to the POP terminal not only when the POP advertisement content is supplied from the advertisement server to the POP terminal in a streaming format or download format, but also in advance according to an instruction (schedule information) from the advertisement server. The case where the POP advertisement content is reproduced by being stored in the storage unit of the terminal is also included.
  • Mobile advertising content may include, for example, rewards (points, electronic money) and benefits (discount coupons, coupons) issued to consumers in addition to product advertisements, and a prize or gift exchange stamp, You may include a code for referring to the homepage, an address, etc.
  • the advertisement server provides the advertisement content to the portable information terminal, it may be provided by push by e-mail, may be provided through an application of the portable information terminal, or from a POP terminal having a reader / writer function. It may be provided by communication.
  • the advertising place is a storefront or in a store of various stores (commercial stores, restaurants), and in particular, in the vicinity of a commercial product to be advertised in order to effectively increase consumers' willingness to purchase. It is preferable that it is a commodity display shelf and a counter. Further, the present invention is not limited to this, and may be a street where many consumers gather, an outdoor shop, a plaza, an exhibition hall, a resting place, a station, a highway service area, and other public facilities. Moreover, the vehicle or mobile body of various transportation facilities may be sufficient. Furthermore, it may include a government office building that is not for profit.
  • the POP terminal of the present invention has at least a display function for reproducing and displaying advertisement content and a wireless communication function for communicating with other wireless communication devices, and is configured to transmit a connection request signal for establishing wireless communication.
  • the POP terminal needs to be an online type terminal that can be connected to a network, but is configured as a combination of a conventional offline type POP display device having only a display function and a communication device configured to be capable of wireless communication. Also good. This configuration is described in detail in Japanese Patent Application No. 2011-36191 by the applicant. Further, even a simple display device can be used as a POP terminal by combining an information processing function and a wireless communication function capable of independent control. Note that the reproduction and display of advertisement content includes not only outputting video (moving images and still images) and audio on a display screen or the like, but also outputting only one of video and audio.
  • Each POP terminal can be specified by POP identification information in the network.
  • the POP identification information may be, for example, a hash value generated based on the IP address, MAC address, manufacturing number, or manufacturing number of the POP terminal.
  • an SSID Service Set Identifier
  • BSSID Basic Service Set Identifier
  • the POP identification information may be information unique to the device of the POP terminal.
  • the portable information terminal of the present invention only needs to have at least a wireless communication function and a function of connecting to a network.
  • the portable information terminal is preferably a multi-function mobile phone (smart phone, i-phone (registered trademark)), but is not limited thereto.
  • a personal computer, a tablet terminal, a PDA (Personal Digital Assistant), a car navigation system, or the like may be used.
  • Each mobile information terminal can be specified by mobile identification information in the network.
  • the mobile identification information may be, for example, an IMEI (International Mobile Equipment Identity) number or a mobile phone number.
  • FIG. 1 is a schematic diagram showing the overall configuration of the advertisement providing system.
  • the advertisement providing system 1 according to the embodiment of the present invention provides a first advertisement to at least one of the POP terminal 2 installed in the store and the portable information terminal 4 located in the vicinity of the POP terminal 2 via the network 100 or the like.
  • advertisement content is provided by the server 6 or the second advertisement server 7. Specific processing in this system will be described later with reference to FIG.
  • the advertisement providing system 1 of this embodiment includes a POP terminal 2, a first advertisement server 6, and a second advertisement server 7, which are directly or via the network 100, the local area network 200, the relay device 110, and the like. Indirectly connected to each other.
  • the advertisement providing system 1 may be provided with a management terminal 8 for managing at least the first advertisement server 6.
  • the network 100 is not particularly limited, and for example, a public telephone network, ISDN (Integrated Service Digital Network, also called a digital integrated service network), ADSL (Asymmetric Digital Subscriber Line), CATV (Community affiliate).
  • ISDN Integrated Service Digital Network
  • ADSL Asymmetric Digital Subscriber Line
  • CATV Common Television
  • a network an optical fiber network, a wireless LAN (Local Area Network), a CS (Communication Satellite) broadcast, a mobile telephone network, and the like can be used.
  • the local area network 200 is not particularly limited, but it is preferable to adopt a wireless LAN, particularly Wi-Fi (Wireless Fidelity).
  • Wi-Fi Wireless Fidelity
  • Bluetooth registered trademark
  • ZigBee registered trademark
  • UWB Ultra Wide Band
  • Wi-Fi and WiMAX are compliant with “IEEE 802.11” and “IEEE 802.16”, which are wireless LAN standards, respectively.
  • the relay device 110 is a device that relays communication between the network 100 and the local area network 200.
  • the relay device 110 functions as a wireless LAN access point and can connect each device corresponding to the wireless LAN.
  • the relay apparatus 110 can use a mobile phone line network and a base station of a PHS line network, a portable information terminal having a modem function or a routing function, a mobile router, or the like depending on the network form.
  • the POP terminal 2 is installed at an advertisement place, and normally reproduces and displays it on its display screen using the advertisement content and display schedule stored in the storage unit. Further, the POP terminal acquires the advertising content transmitted from the first advertising server 6 (or the second advertising server 7) via the network 100 or the local area network 200, and outputs the advertising content on its display screen. To do.
  • the POP terminal 2 can be connected to the relay apparatus 110 using a wireless LAN (in particular, using Wi-Fi), but an analog line, a digital line, an optical fiber line, Ethernet (registered trademark) It is also possible to connect to the relay device 110 or the network 100 via a wired line such as
  • the POP terminal 2 only needs to be configured to be able to transmit a connection request signal to at least the portable information terminal 4 that uses the advertisement providing service.
  • the POP terminal 2 acquires the advertising content not only storing the specific advertising content in the internal storage unit but also outputting the specific advertising content on the display screen even if it is not stored in the storage unit. To include.
  • the POP terminal 2 acquires the advertising content of the moving image having a large amount of information from the first advertising server 6, the reproduction and display while downloading the stream data of the advertising content is included. Details of the configuration and operation of the POP terminal 2 will be described later with reference to FIG.
  • the portable information terminal 4 that uses the advertisement providing service is possessed by the owner 4-1, and moves around the store together with the owner 4-1.
  • the portable information terminal 4 is configured to be connectable to the network 100. Further, although it is preferable that connection to the local area network 200 (for example, a wireless LAN) is possible, it is only necessary that the connection request signal transmitted by the POP terminal 2 can be received.
  • the portable information terminal 4 receives the connection request signal, it creates an advertisement distribution request and transmits the advertisement distribution request to the first advertisement server 6 via the network 100 or the like. Details of the configuration and operation of the portable information terminal 4 will be described later with reference to FIG.
  • the portable information terminal 4 may notify the 1st advertisement server 6 of the use result, when a portable advertisement content (for example, coupon) is actually used.
  • the POS terminal 120 may be connected in the local area network 200 configured in each store.
  • the POS terminal 120 may notify the first advertisement server 6 of the use result when the mobile advertising content (for example, coupon) distributed to the owner 4-1 is actually used at the time of purchasing the target product. .
  • the first advertisement server 6 is an advertisement supply device that distributes advertisement content to the POP terminal 2 and / or the portable information terminal 4 via the network 100 and the relay device 110.
  • a server one or a plurality of personal computers, or a combination of a server and a personal computer can be used.
  • the first advertisement server 6 has a function of connecting to the network 100, a function of storing advertisement contents, a function of searching and distributing corresponding advertisement contents in response to an advertisement distribution request, and various services in cooperation with the second advertisement server 7. It has a function to realize.
  • a database 60 may be configured in the first advertisement server 6. Details of the database 60 will be described later with reference to FIGS.
  • the second advertisement server 7 has a function of realizing various services in cooperation with the first advertisement server 6, and can share a part of the functions of the first advertisement server 6. However, each function shared by the second advertisement server 7 may also be provided to the first advertisement server 6.
  • the second advertisement server 7 has a database 70 with attributes and personal information of the owner 4-1 of the portable information terminal 4, and the first advertisement server 6 distributes advertisements to the POP terminal 2 and the portable information terminal 4.
  • the attribute of the owner 4-1 of the portable information terminal 4 may be provided to the first advertisement server 6.
  • the second advertisement server 7 has mobile advertisement content, and may be configured to provide the mobile advertisement content to the mobile information terminal 4 based on the mobile identification information provided from the first advertisement server 6. Good.
  • the second advertisement server preferably performs an authentication process of the owner of the portable information terminal 4 that uses the advertisement providing service with the first advertisement server.
  • the attribute of the owner is preferably registered when the owner subscribes to various services of the second advertisement server 7. Details of the database 70 of the second advertisement server 7 will be described later with reference to FIGS. 4 and 6.
  • each server may have an integrated configuration, or a plurality of other external servers, It may be configured to connect to a content server or the like.
  • the management terminal 8 is a terminal that manages at least the first advertisement server 6 as an advertisement supply device, and the management terminal 8 may manage the second advertisement server 7.
  • the management terminal 8 has a function of registering or updating POP identification information (POP terminal management information described later) of the POP terminal 2 that subscribes to the advertisement providing system, and an advertisement content (POP advertisement described later) stored in the first advertisement server 6.
  • POP terminal management information POP terminal management information described later
  • An advertisement content POP advertisement described later
  • the management terminal 8 has a function for registering or updating mobile identification information, owner management information and mobile advertisement content management information, which will be described later, a function for inputting and outputting an operator's operation and various information, an operation menu, a file content, etc. It has a function of displaying various information on the screen, a function of storing various information and programs, and the like.
  • a personal computer can be employed as the management terminal 8.
  • the management terminal 8 may be a single device or a device integrated with the first advertisement server 6, but a plurality of management terminals 8 may be provided depending on the access authority to the first advertisement server 6. preferable.
  • necessary information may be configured in the form of a database 60.
  • the database 60 includes, for example, POP terminal management information 61 (FIG. 2) and POP advertisement content management information 62 (FIG. 3).
  • Owner management information 71 (FIG. 4) and mobile advertisement content management information 72 (FIG. 6) may be included.
  • the database 60 may include second advertisement server cooperation information (FIG. 5) necessary for cooperation with the second advertisement server.
  • necessary information may be configured in the form of a database 70.
  • the database 70 includes, for example, owner management information 71 (FIG. 4), mobile advertisement content management information 72 (FIG. 6) may be included.
  • FIG. 2 is an example of the POP terminal management information 61.
  • the POP terminal management information 61 is information in which the POP identification information 611 and the installation state attribute 612 of the POP terminal 2 are associated with each other.
  • the POP identification information 611 is identification information for uniquely identifying the POP terminal 2 as described above.
  • the installation state attribute 612 includes, for example, information on a store industry 613, a store location 614, a sales location 615, and a target product 616 to be handled. For example, a store name, a sales floor name, an address, a latitude / longitude, a telephone number, a floor, or the like may be specified as the location of the store or sales floor.
  • the POP terminal management information 61 includes the advertisement content (identifier) 614 selected for distribution to each POP terminal 2 and the stored advertisement content (identifier) 615 already stored in each POP terminal 2. Etc. may be included.
  • FIG. 3 is an example of the POP advertisement content management information 62.
  • the POP advertisement content management information 62 includes, for example, POP advertisement identification information 621 that uniquely identifies POP advertisement content, an advertisement type 622, a target store 623, a target product 624, a target consumer 625, a target distance 626, and the like.
  • the advertisement type 622 is information indicating the type of POP advertisement content, and for example, information such as “advertising” and “sales promotion” is set. More specifically, for example, “gourmet information”, “tourist information”, “food sales information”, and the like may be set.
  • the target store 623 is the name of the store to which the POP advertisement content is provided.
  • the target product 624 is a product name or the like targeted for sales promotion by the POP advertisement content.
  • the target consumer 625 is information corresponding to the attribute of the owner who is the provider of the POP advertisement content. Specifically, information such as “age group”, “sex”, “profession”, “family composition”, “residential area”, and the like is included. It may be set.
  • the target distance 626 corresponds to the distance information between the POP terminal 2 and the portable information terminal 4, and indicates the timing at which the POP advertisement content is distributed.
  • the data body 627 of the POP advertisement content may be included. The data body may be stored in a separately provided content server (not shown).
  • FIG. 4 is an example of the owner management information 71.
  • the owner management information 71 is information in which the mobile identification information 711 of the mobile information terminal 4 possessed by the owner is associated with the attribute 712 of the owner.
  • the mobile identification information 711 is identification information that uniquely identifies the mobile information terminal 4 possessed by the owner 4-1.
  • the owner attribute 712 includes, for example, the age 713 of the owner (including age, age group, date of birth), gender 714, occupation or occupation 715, family composition 716, residence (address, nearest station, administrative district, (Including work place, route used, etc.) and preference 718 (including a field of interest, favorite food, favorite artist, how to spend a holiday, favorite sightseeing spot, etc.) are set.
  • the holder preferably registers these attributes in advance through a questionnaire, profile registration, etc. when subscribing to various services operated by the first advertisement server or the second advertisement server.
  • the owner's prior permission for the first advertisement server 6 (the first advertisement server 6 is associated with the owner ID and password in association with the mobile identification information is first 2 advertising server linkage information 63), the first advertisement server 6 transmits the owner ID and password to the second advertisement server 7, and the second advertisement server 7 authenticates the possession. It is preferable that all or part of the owner management information 71 can be used also by the first advertisement server 6 when it is confirmed that the person has permitted in advance.
  • FIG. 5 is an example of the second advertisement server cooperation information 63.
  • the second advertisement server cooperation information 63 is for securing cooperation with the second advertisement server 632 subscribed or registered by the owner of the portable information terminal 4 specified from the portable identification information included in the advertisement distribution request and the portable identification information. And includes mobile identification information 631, a second advertisement server 632, an account (ID) 633, a password 634, and the like. As described above, the mobile identification information 631 is identification information for uniquely identifying the mobile information terminal 4 possessed by the owner 4-1.
  • the second advertisement server 632 stores information for specifying the second advertisement server to which the owner 4-1 has subscribed or registered, and stores, for example, the address of the second advertisement server.
  • the account name (ID) and password of the owner 4-1 that has subscribed or registered in the second advertisement server are stored.
  • the account (ID) 633 and password 634 in the second advertisement server cooperation information 63 are registered in advance in the first advertisement server by the holder, or the account (ID) 633 and the first advertisement server are registered with the second advertisement server. It is preferable to permit the disclosure of the password 634.
  • FIG. 6 is an example of the mobile advertisement content management information 72.
  • the mobile advertisement content management information 72 includes, for example, mobile advertisement identification information 721 that uniquely specifies mobile advertisement content, an advertisement type 722, a target store 723, a target product 724, a target consumer 725, a target distance 726, and the like. Since these are the same as the contents described in FIG. 3, detailed description thereof is omitted.
  • each of these databases is an example, and various changes can be made according to the business form of advertisement provision. Desired information may be added, or may be changed or modified. Moreover, although the following embodiment demonstrates that the 2nd advertisement server 7 hold
  • FIG. 7 is a block diagram showing an example of the configuration of the POP terminal 2 used in the system of the present invention.
  • a configuration in which the communication device 20 having the wireless communication function and the POP terminal main body 30 having only the display function are combined will be described as an example, but the online type POP terminal in which the wireless communication function and the display function are integrally configured. May be adopted.
  • the common storage units 22 and 32, main memories 23 and 33, and information processing units 24 and 34 in the communication device 20 and the POP terminal main body 30, which will be described later, are integrated into a single configuration. 25 and 31 are unnecessary.
  • the communication device 20 includes a wireless communication unit 21, a storage unit 22, a main memory 23, an information processing unit 24, and a connection unit 25.
  • the wireless communication unit 21 is a communication interface that has a function of transmitting and receiving wireless signals and is configured to be capable of wireless communication.
  • the wireless communication unit 21 is preferably configured to be capable of Wi-Fi communication, but may be configured to be capable of Bluetooth (registered trademark) communication, ZigBee communication, UWB communication, infrared communication, and the like in addition to WiMAX communication.
  • a 3G mobile phone line, a PHS line, or the like may be used so that it can be directly connected to the network 100, or may be configured to be connectable to the network 100 via a wired LAN.
  • the storage unit 22 has a function of storing advertisement content, and stores the advertisement content 221 and the program 223 in the storage area.
  • Various non-volatile semiconductor memories can be used for the storage unit 22 and, in particular, an SPI flash memory is preferably used, but is not limited thereto. You may comprise by memory
  • the POP advertisement content is basically stored in the storage unit 22, the mobile advertisement content is stored and connected to the portable information terminal by a wireless communication unit or other connection means (reader / writer function, etc.) It is good also as a structure which can be made to provide portable advertisement content to a portable information terminal.
  • the main memory 23 is a volatile semiconductor memory that can be directly accessed by a processor of the information processing unit 24 described later.
  • main memory for example, an SDRAM (Synchronous Dynamic Random Access Memory) may be employed.
  • the information processing unit 24 is a processing unit that executes various processes and includes a processor and its peripheral circuits. Specifically, the information processing unit 24 reads and executes the program 223 stored in the storage unit 22 by a processor (not shown), and cooperates the hardware and the program to realize various processes.
  • the connection unit 25 is an interface for connecting to the POP terminal body 30 and transmits / receives data to / from the connection unit 31 of the connected POP terminal body 30.
  • the connection unit 25 and the connection unit 31 on the POP terminal main body side which will be described later, are preferably configured based on the USB (Universal Serial Bus) standard, but are not limited thereto.
  • Other interfaces for example, a serial interface, Bluetooth (registered trademark) may be used as long as the POP advertisement content can be transmitted to the POP terminal main body 40 at a sufficient transfer rate.
  • the POP terminal body 30 includes a connection unit 31, a storage unit 32, a main memory 33, an information processing unit 34, a display screen control unit 35, a voice control unit 36, a display screen 37, a voice output unit 38, and an operation input unit (not shown). And a power supply unit (not shown).
  • the connection unit 31 has the same configuration as the connection unit 25.
  • the storage unit 32 has a function of storing advertisement content and a function of storing various types of information used for processing in the information processing unit 34 described later, and stores the advertisement content 321, schedule data 322, and program 323 in the storage area. To do.
  • the advertisement content 321 and the schedule data 322 are downloaded from the first advertisement server 6 via the communication device 20.
  • the POP advertisement content is basically stored in the storage unit 32, the mobile advertisement content is stored and connected to the portable information terminal by a wireless communication unit or other connection means (reader / writer function, etc.). It is good also as a structure which can be made to provide portable advertisement content to a portable information terminal.
  • the program 323 is a program for executing various processes in the information processing unit 34.
  • the storage unit 32 preferably employs an SPI (Serial Peripheral Interface) flash memory, but is not limited thereto. You may comprise by memory
  • the main memory 33 is a volatile semiconductor memory that can be directly accessed by a processor of the information processing unit 34 described later.
  • the main memory for example, a DRAM (Dynamic Random Access Memory) can be adopted.
  • the main memory 33 may be provided with a frame buffer for temporarily writing POP advertisement content downloaded from the first advertisement server 6 or the communication device 20. As a result, the POP terminal main body 30 can also stream-play the POP advertisement content being downloaded.
  • the information processing unit 34 is a processing unit that executes various processes and includes a processor and its peripheral circuits. Specifically, the information processing unit 34 loads a program 323 stored in the storage unit 32 to the main memory 33 by a processor (not shown), reads and executes the loaded program, and cooperates with the hardware and the program. Various processes are realized by working.
  • the display screen control unit 35 reads the schedule data 322 stored in the storage unit 32, controls the reproduction order and method of the advertisement content 321, and reproduces and displays the advertisement content 321 on the display screen 37.
  • the display screen 37 reproduces and displays the advertisement content by the display screen control unit 35.
  • an LCD Liquid Crystal Display
  • the present invention is not limited to this, and a PDP (Plasma Display Panel), an organic EL display (Organic Electroluminescence Display), electronic paper, or the like may be used.
  • the audio control unit 36 outputs the audio of the advertising content at the audio output unit 38. These are constituted by a dedicated audio processing circuit and a speaker.
  • the operation input unit has a function of detecting an operator's operation and outputting it to the information processing unit 34.
  • the operation input unit is configured by an operation input device such as a keyboard and a mouse, for example.
  • a power supply unit (not shown) supplies power to each unit of the POP terminal main body 30 based on an instruction from the information processing unit 34. Further, it is preferable that the power supply unit (not shown) can supply power to the communication device 20 connected via the connection unit 31.
  • the power supply unit (not shown) is configured by a dedicated power supply circuit and may be supplied with electric power from the outside or may have a built-in battery.
  • the POP terminal 2 functions as a reader or a writer (reader / writer function, etc.). And may be configured to be able to exchange various information with the portable information terminal 4.
  • the common storage units 22 and 32, main memories 23 and 33, and information processing units 24 and 34 are integrated into one configuration, and the connection units 25 and 31 are not necessary.
  • FIG. 8 is a schematic configuration diagram of the portable information terminal 4 using the advertisement providing service.
  • the portable information terminal 4 includes a wireless communication unit 41, a storage unit 42, a main memory 43, an information processing unit 44, a GPS communication unit 46, a network communication unit 47, an acceleration and angular velocity detection unit 48, a camera unit 49, and a display screen control unit 50.
  • the configuration shown in the figure is an example, and the mobile information terminal 4 may adopt various configurations depending on the usage form.
  • the wireless communication unit 41 is a communication interface configured to be capable of wireless communication, and preferably supports a wireless LAN, particularly Wi-Fi. However, it is only necessary that the connection request signal using the short-range wireless communication transmitted from the POP terminal 2 can be received.
  • this connection request signal is a broadcast beacon frame signal including the SSID as the POP identification signal of the POP terminal 2.
  • the storage unit 42 is configured by a nonvolatile semiconductor memory.
  • the storage unit 42 stores various programs and various data executed by the information processing unit 44 described later.
  • the main memory 43 is a volatile semiconductor memory that can be directly accessed by a processor (not shown) of the information processing unit 44 described later.
  • the main memory 43 stores various programs executed by the processor.
  • the information processing unit 44 executes various processes of the portable information terminal 4.
  • the information processing unit 44 loads various programs stored in the storage unit 42 to the main memory 43 by a processor (not shown), reads the loaded various programs, and processes the various programs by cooperating hardware and programs. To realize.
  • the GPS communication unit 46 is a communication interface configured to be able to receive GPS signals.
  • the network communication unit 47 is a communication interface configured to be connectable to the network 100 via the relay device 110 or preferably, and can use a 3G mobile phone line, a PHS line, or the like.
  • the acceleration and angular velocity detection unit 48 is a sensor that detects the posture of the portable information terminal 4, the direction of movement, and the like based on changes in gravitational acceleration and angular velocity.
  • the acceleration and angular velocity detector 48 is preferably configured to be able to detect accelerations in the X, Y, and Z axes and angular velocities around these axes.
  • the camera unit 49 includes an optical system and an image sensor, and can capture a moving image and a still image, and can read each code.
  • the display screen control unit 50 controls playback display on the display screen 52.
  • the display screen 52 is a screen for reproducing and displaying various contents such as moving images and still images.
  • an LCD Liquid Crystal Display
  • an organic EL display Organic Electroluminescence Display
  • PDP Plasma Display Panel
  • FED Fluorescence Display
  • electronic paper and the like can be employed.
  • the sound control unit 51 outputs the sound of the mobile advertising content in the sound output unit 53 and processes the sound input from the sound input unit 54.
  • These are constituted by a dedicated audio processing circuit, a speaker, a microphone, an earphone, a headphone, and the like.
  • the operation input unit 55 is a GUI implemented by a physical user interface or software through which various user operations are input, and includes, for example, various push button switches, a four-way movement switch, and the like.
  • the timer 56 measures the time using an internal clock.
  • the power supply unit (not shown) is configured by a dedicated power supply circuit and supplies power to each unit.
  • FIG. 9 is a sequence diagram illustrating an outline of processing of the advertisement providing system.
  • the POP terminal 2 and the portable information terminal 4 are connected to the first advertisement server 6, the first advertisement server 6 and the second advertisement server 7 cooperate to select advertisement contents, and the first advertisement server 6
  • the POP terminal 2 and the portable information terminal 4 may be connected to either the first advertisement server 6 or the second advertisement server, and the first advertisement server 6 carries the portable advertisement content.
  • the information terminal 4 may be provided, or the second advertisement server 7 may provide the POP advertisement content to the POP terminal 2.
  • the first advertisement server 6 and the second advertisement server 7 may be configured as an integrated device.
  • the POP terminal 2 periodically or continuously transmits a connection request signal in order to establish wireless communication with a wireless communication device located in the vicinity (S1001).
  • the mobile information terminal 4 located in the vicinity of the POP terminal 2 receives the connection request signal transmitted from the POP terminal 2 (S1001)
  • the mobile information terminal 4 executes processing for creating an advertisement distribution request (S1002), and creates the created advertisement distribution request. Is transmitted to the first advertisement server 6 (S1003). Details of the advertisement distribution request creation processing will be described later with reference to FIG.
  • the first advertisement server 6 when receiving the advertisement distribution request, extracts the POP identification information, the mobile identification information, the distance information, and the time information included in the advertisement distribution request (S1004). Moreover, the 1st advertisement server 6 specifies the 2nd advertisement server 7 which the owner of the portable information terminal specified by portable identification information subscribed or registered with reference to 2nd advertisement server cooperation information. Then, the first advertisement server 6 transmits a part or all of the extracted other information as necessary to the specified second advertisement server 7 (S1005). In this case, for example, the first advertisement server 6 may refer to the POP terminal management information 61 and transmit the installation state attribute corresponding to the POP identification information to the second advertisement server 7.
  • the second advertisement server 7 uses the account (ID) and password transmitted from the first advertisement server 6 to permit the owner to provide the owner's attributes or personal information held by the second advertisement server 7. If it has been authorized and approved, for example, the owner management information 71 is referred to, and the owner 4-1 of the portable information terminal 4 is based on the notified portable identification information. It is authenticated whether it is a legitimate holder (S1007).
  • the second advertisement server 7 has information on an account (ID) and a password registered when the owner 4-1 subscribes to the service provided by the owner 4-1 and the owner 4-1 permits the cooperation.
  • the second advertisement server 7 refers to the owner management information 71, extracts the necessary owner attributes, and notifies the first advertisement server 6 of the extracted owner attributes (S1008). ).
  • the first advertisement server 6 executes a POP advertisement content selection process (S1009).
  • the first advertisement server 6 executes a POP advertisement content download process with the POP terminal 2 (S1010). Details of the POP advertisement content selection processing and the like will be described later with reference to FIG.
  • the first advertisement server 6 may instruct the POP terminal to reproduce and display the selected first content ( S1011).
  • the POP terminal 2 reproduces and displays the downloaded or designated POP advertisement content on its own display screen (S1012).
  • the POP terminal 2 may notify the first advertisement server 6 that the POP advertisement content has been stored (S1013). Details of the reproduction display processing of the POP terminal will be described later with reference to FIG.
  • the second advertisement server 7 executes mobile advertisement content selection processing (S1015).
  • the second advertising server 7 executes a mobile advertising content download process with the mobile information terminal 4 (S1016). Details of the mobile advertisement content selection processing will be described later with reference to FIG.
  • the portable information terminal 4 reproduces and displays the downloaded portable advertisement content on its own display screen (S1017).
  • the first advertisement server 6 may receive the use result of the advertisement content distributed from the portable information terminal 4, the POP terminal 2, the POS terminal, etc. (S1018). Further, the first advertisement server 6 cooperates with the second advertisement server 7 to determine the owner's information identified based on the notified use result of the advertisement content or the position information and time information included in the advertisement distribution request. Purchase action information may be created using the action result (S1020).
  • FIG. 10 is a flowchart illustrating an example of the advertisement distribution request creation process of the portable information terminal 4.
  • the portable information terminal 4 is preferably preinstalled with a program for receiving an advertisement providing service.
  • the program may be configured to be activated by the operation of the owner 4-1, or the portable information terminal 4 can be brought into a sleep state by using a “Wake on Ring” function based on a call signal from the outside. You may comprise so that it may start when it returns.
  • the mobile information terminal 4 executes each process, but actually, a processor (not shown) of the information processing unit 44 of the mobile information terminal 4 executes a program read into the main memory 43.
  • a processor not shown
  • the portable information terminal 4 determines whether or not the reception function is on in the wireless communication unit 41 (S2001). If the reception function is on in S2001 (Yes), the portable information terminal 4 determines whether or not a connection request signal transmitted from the POP terminal 2 has been received (S2002). When the reception function is off (No), the portable information terminal 4 turns on the reception function (S2003). In order to reduce power consumption, the portable information terminal 4 may normally turn off the radio signal reception function.
  • the radio signal reception function is turned off and the GPS signal reception intensity is lower than a predetermined value.
  • it may be configured to detect the movement from the outdoor environment to the indoor environment and automatically turn on the reception function.
  • the mobile information terminal 4 executes the next step, and if it is determined that the connection request signal has not been received (No), the mobile information The terminal 4 may enter a standby state or turn off the reception function.
  • the portable information terminal 4 When receiving the connection request signal, the portable information terminal 4 extracts the POP identification information included in the connection request signal, and determines whether the POP identification information is appropriate, that is, the POP terminal specified by the POP identification information. Then, it is determined whether or not the advertisement providing service is supported (S2004).
  • the POP identification information may include information commonly given to the POP terminal group that provides the advertisement providing service (such as sharing the first five digits of the SSID). May refer to the common information distributed when subscribing to the advertisement providing service to determine whether or not the POP identification information is appropriate.
  • the portable information terminal 4 If it is determined in S2004 that the POP identification information is appropriate (Yes), the portable information terminal 4 creates an advertisement distribution request preparation table (FIG. 11), and the POP identification information included in the connection request signal Processing for setting the time information, reception strength, etc. when receiving the connection request signal in the entry of the table is executed (S2005 to S2011). On the other hand, if it is determined in S2004 that the POP identification information is not appropriate (No), the portable information terminal 4 ends the process of creating the advertisement distribution request and enters a standby state.
  • FIG. 11 is an example of an advertisement distribution request preparation table.
  • the advertisement distribution request preparation table 400 includes, for example, a position number 401 given according to the reception order of the connection request signals, and time information 402 (for example, year, month, day of the week, hour, minute, second when receiving the connection request signal). ), Own mobile identification information 403 (for example, IMEI), POP identification information 404 (for example, SSID, BSSID, etc.), reception strength 405 (dB) when a connection request signal is received, and a mobile phone calculated based on the reception strength.
  • the distance information 406 between the information terminal 4 and the POP terminal 2 is set.
  • the advertisement distribution request preparation table 400 may be set according to the reception order of each connection request signal transmitted from a plurality of POP terminals 2, or may be created separately for each POP identification information.
  • the portable information terminal 4 sets the POP identification information included in the connection request signal, its reception time, and its reception strength in the entry in the advertisement distribution request preparation table 400 (S2005).
  • the portable information terminal 4 calculates a distance based on the reception intensity 405 of the entry, and sets the calculated distance in the distance information 406 of the entry (S2007).
  • the approximate distance between the POP terminal 2 and the portable information terminal 4 (the owner 4-1) can be specified.
  • the wireless communication unit 41 of the portable information terminal 4 The approximate distance may be determined based on a correspondence table of reception intensity and distance set in advance according to reception performance.
  • it is possible to calculate a precise distance by using the information of the acceleration and angular velocity detection unit 48 that the portable information terminal 4 has. This distance calculation process will be described later with reference to FIG.
  • the portable information terminal 4 compares the distance information 406 of the entry with a predetermined threshold (S2009).
  • the predetermined threshold value may be arbitrarily set, and a plurality of values may be set (for example, 1 m, 3 m, 5 m,... 15 m, 20 m,).
  • the mobile information terminal 4 If it is determined in S2009 that the distance is smaller than the predetermined threshold (Yes), the mobile information terminal 4 generates an advertisement distribution request including each piece of information of the entry (S2010), and the generated advertisement distribution request The data is transferred to the wireless communication unit 41 or the network communication unit 47. Since the holder 4-1 may move while approaching or moving away from the POP terminal 2, when a plurality of threshold values are set, the threshold values once compared do not need to be compared thereafter. On the other hand, when it is determined in S2009 that the distance is not smaller than the predetermined threshold (No), the mobile information terminal 4 ends the process for the entry without generating an advertisement distribution request (S2011), The processing from S2005 to S2011 is sequentially repeated for the next entry.
  • connection request signal when the distance is close to the maximum reachable distance of the connection request signal, that is, when the owner 4-1 moves away from the POP terminal 2 and moves toward another area, the processing of S2005 to S2011 is ended. Then, a new connection request signal may be awaited.
  • the approximate distance is obtained based on the reception intensity.
  • the radio wave propagation environment, and the reception performance of the portable information terminal 4 errors and variations may occur in the distance. Therefore, more accurate distance information may be acquired using the movement trajectory of the portable information terminal.
  • FIG. 12 is a diagram for explaining the movement of the holder 4-1 who has the portable information terminal 4.
  • point O is the position of the POP terminal 2 that transmits the connection request signal periodically or continuously.
  • the position of the portable information terminal 4 moves and shows a locus connected by points N 1, N 2, N 3,.
  • FIG. 13 is an example of a distance calculation process executed by the portable information terminal 4.
  • the received intensity, acceleration, and angular velocity detection at each point for example, N1, N2, N3,... In FIG. 12
  • More accurate distance information for example, distances O to N4 in FIG. 12, for example
  • the moving distances for example, distances N1 to N2, N2 to N3,. O to N5,.
  • the mobile information terminal 4 receives the connection request signal for the first time (for example, corresponding to the position of the point N1 in FIG. 12 and corresponding to the entry N1 in FIG. 11), the mobile information terminal 4 A distance is calculated based on the reception intensity 405 of the connection request signal, and the calculated distance is set in the distance information 406 of the entry (S2007).
  • the POP identification information of the entry is compared with the POP identification information of the latest entry (N1) (S3001).
  • each POP identification information is different (No)
  • the mobile information terminal 4 determines that the entry (N1) has an acceleration. And the starting point record of the angular velocity is set, the detection of the acceleration and the angular velocity by the acceleration and angular velocity detector 48 is started (S3005), and the process proceeds to the next entry (N2).
  • a second time point after a predetermined period (which may be constant or variable) has elapsed (for example, corresponding to the position of the point N2 in FIG. 12 and corresponding to the entry N2 in FIG. 11). 12), when the portable information terminal 4 continues to receive the connection request signal transmitted from the same POP terminal 2, as shown in FIG. 12, in S3001, it is determined that the POP identification information is the same. (Yes). In this case, the portable information terminal 4 records the change in acceleration and angular velocity from the starting record of acceleration and angular velocity set in the previous entry (N1) (S3002). Next, the portable information terminal 4 calculates a movement locus (in this case, N1 to N2 in FIG.
  • the portable information terminal receives the connection request signal reception strength at the entry (N2), the reception strength (or distance information) at the previous entry (N1), and the calculated movement trajectory (in this case, from N1 to Distance information (in this case, corresponding to O to N2 in FIG. 12) is calculated (S3004), and the calculated distance information is set in the distance information 406 of the entry (N2) To do.
  • the terminal 4 continues to receive the connection request signal transmitted from the same POP terminal 2, it is determined in S3001 that the POP identification information is the same (Yes).
  • the portable information terminal 4 records the change in acceleration and angular velocity from the starting record of acceleration and angular velocity set in the previous entry (N2) (S3002).
  • the portable information terminal 4 calculates a movement trajectory (in this case, N2 to N3 in FIG. 12) based on the recorded changes in acceleration and angular velocity (S3003).
  • the portable information terminal receives the reception strength at the entry (N3), the reception strength (or distance information) of the connection request signal at the previous entry (N2), and the calculated movement locus (in this case, N2 to N2 in FIG. 12).
  • Distance information (in this case, corresponding to O to N3 in FIG. 12) is calculated (S3004), and the calculated distance information is set in the distance information 406 of the entry (N3) Then, the acceleration and angular velocity are reset, and a starting point record of acceleration and angular velocity is set (S3005).
  • the process which determines POP terminal identification information may be abbreviate
  • FIG. 14 is an outline of processing of the first advertisement server 6.
  • the first advertisement server 6 determines whether an advertisement distribution request transmitted from the portable information terminal 4 has been received (S4001). If it is determined in S4001 that the advertisement distribution request has been received, the first advertisement server 6 extracts POP identification information, mobile identification information, distance information, and time information included in the advertisement distribution request (S4002). .
  • the first advertisement server 6 determines the time during which the portable information terminal 4 (the owner 4-1) stayed in a predetermined range centered on the POP terminal 2 based on the advertisement distribution request transmitted a plurality of times. You may calculate. This makes it possible to determine what store, sales floor, and product the owner specified by the mobile identification information is interested in.
  • the first advertisement server 6 notifies the second advertisement server 7 of the POP identification information, the mobile identification information, and the distance information (S4003).
  • the first advertisement server 6 may notify the second advertisement server 7 of the installation state attribute corresponding to the POP identification information with reference to the POP terminal management information 61 (FIG. 2).
  • the first advertisement server 6 After the owner authentication is completed by the second advertisement server 7, the first advertisement server 6 acquires the owner attribute based on the mobile identification information from the second advertisement server 7 (S4004). Then, the first advertisement server 6 selects POP advertisement content to be distributed to the POP terminal 2 based on the installation state attribute of the POP terminal and the owner attribute (S4005). Specifically, for example, referring to the POP terminal management information 61 (FIG. 2) and the POP advertisement content management information 62 (FIG. 3), the consumer attribute is selected from the product group corresponding to the corresponding POP terminal. Select a match. Next, the first advertisement server 6 distributes the selected POP advertisement content to the corresponding POP terminal 2 (S4006).
  • the first advertisement server 6 may give priority based on the distance information included in each advertisement distribution request, and may control so that a plurality of advertisement contents are not distributed to the specific POP terminal 2. Further, it may be configured such that some advertising contents to which priority is given are distributed and the POP terminal 2 controls the reproduction display according to the priority.
  • the first advertisement server 6 distributes the advertisement content not only to the POP terminal 2 corresponding to the POP identification information included in the advertisement distribution request but also to a plurality of other related POP terminals 2 such as the same store. Also good. If there is no product that matches the consumer's attribute in the vicinity of the POP terminal 2 corresponding to the POP identification information included in the advertisement distribution request, the road to the sales floor for the product that matches the consumer's attribute A guide may be distributed.
  • the first advertisement server 6 receives a content storage notification from the POP terminal 2 (S4007).
  • the first advertisement server 6 may acquire the use result of the advertisement content and the owner's product purchase information from the portable information terminal 4 or the POS terminal installed in the store as necessary (S4008). ).
  • the first advertisement server 6 may create purchase behavior information in cooperation with the second advertisement server 7 (S4009).
  • the purchase behavior information is information created for the purpose of contributing to marketing, and includes the owner, the store, the product, the actual behavior of the owner, and purchase results.
  • FIG. 15 is an outline of processing of the second advertisement server 7.
  • the second advertisement server 7 determines whether mobile identification information has been received from the first advertisement server 6 (S5001). If it is determined in S5001 that the mobile identification information has been received (Yes), the second advertisement server 7 performs the owner authentication process based on the mobile identification information and the accompanying owner ID, password, and the like. (S5002). If it is determined in S5001 that the mobile identification information has not been received (No), the second advertisement server 7 enters a standby state. Next, the second advertisement server 7 refers to the owner management information 71 (FIG.
  • the second advertisement server 7 acquires POP identification information, distance information, and other attributes of the installation state of the POP terminal (S5004).
  • the second advertisement server 7 selects portable advertisement content to be distributed to the portable information terminal 4 based on the installation state attribute and / or the owner attribute of the POP terminal (S5006). Specifically, for example, referring to the owner management information 71 (FIG. 4) and the mobile advertisement content management information 72 (FIG. 6), the mobile advertisement content targeted for the corresponding owner is moved to the position of the owner. Select the store or product that is relevant.
  • the second advertisement server 7 delivers the selected second content to the portable information terminal 4 (S5006).
  • the second advertisement server 7 may sequentially distribute a series of advertisement contents based on the distance information.
  • a series of advertising content may be distributed to the portable information terminal 4 every time the owner approaches the POP terminal 2 (for example, 25 m, 15 m, 5 m, 1 m).
  • a series of advertising content is a reward that is a set of rewards when a plurality of pieces of information are collected, or a privilege that gradually increases the discount rate for the target product.
  • the frequency of distributing the advertising content may be increased as the owner approaches the sales floor where the POP terminal is installed.
  • the second advertisement server 7 may create the purchase behavior information described above in cooperation with the first advertisement server 6 (S5007).
  • FIG. 16 is a flowchart showing playback display processing in the POP terminal.
  • the POP terminal 2 determines whether or not the POP advertisement content to be downloaded is stored in its own storage unit 32 when starting download with the first advertisement server 6 (S6001). .
  • the POP terminal 2 acquires the POP advertisement content (S6002). On the other hand, if it is determined in S6001 that the POP advertisement content is stored (Yes), there is no need to newly acquire the POP advertisement content, so the POP terminal 2 changes the display schedule being executed. Then, the stored POP advertisement content is reproduced and displayed on the display screen 37 (S6006).
  • the POP terminal 2 determines whether or not there are a plurality of POP advertisement contents to be reproduced and displayed (S6004). If it is determined in S6004 that there are a plurality of POP advertisement contents, the first display server 6 obtains the playback display priority given based on the distance information (S6005), and based on the priority, the POP advertisement is acquired. The content is reproduced and displayed on the display screen 37 (S6006). Specifically, the POP advertisement content with the priority “1” for the owner of the portable information terminal closest to the user may be reproduced and displayed, or the display screen 37 of the POP terminal may be displayed on a plurality of screens. It may be divided and reproduced and displayed simultaneously or continuously on a plurality of screens in descending order of priority.
  • POP advertisement contents with priority levels “1” and “2” are selected on the display screen 37 divided into two parts among the POP advertisement contents assigned with priority levels “1”, “2”, “3”, and “4”.
  • playback and display may be performed in each area.
  • the POP terminal 2 according to the present embodiment can simultaneously display different advertisement contents according to the attributes of each owner, even when a plurality of owners having different age groups and genders approach at the same time. Can be provided.
  • the advertisement server of the present invention it is possible to select the advertisement content according to the attribute of the owner of the portable information terminal and the attribute of the installation state of the POP terminal and provide the pinpoint advertisement content. it can.
  • the position information of the owner can be obtained with a simple configuration, and the timely advertisement content according to the relative distance between the owner and the POP terminal can be provided.
  • the purchase behavior of the owner can be acquired based on various types of information included in the advertisement distribution request.

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • General Physics & Mathematics (AREA)
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Abstract

L'invention a pour but de proposer un système de fourniture de publicité et un serveur de publicité qui peuvent fournir un contenu de publicité orienté vers des clients spécifiques. A cet effet, selon l'invention, un système de fourniture de publicité ou un serveur de publicité (6) utilisé dans le système fournit un contenu de publicité à au moins l'un d'un terminal de POP (2) et d'un terminal d'informations portable (4) sur la base d'une requête de distribution de publicité lorsqu'une requête de distribution de publicité est reçue et comprend les informations d'identification de POP du terminal de POP (2) et les informations d'identification portable du terminal d'informations portable (4) qui sont incluses dans la requête de connexion transmise lorsque le terminal d'informations portable (4) a reçu un signal de requête de connexion pour établir une communication sans fil transmis de manière périodique ou en continu à partir d'un terminal de POP (2).
PCT/JP2012/078456 2011-11-04 2012-11-02 Serveur de publicité, système de fourniture de publicité et programme de terminal d'informations portable WO2013065817A1 (fr)

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JP2015033084A (ja) * 2013-08-06 2015-02-16 大日本印刷株式会社 情報提供システム、情報提供サーバ、情報提供端末、及び、プログラム
JP2015103034A (ja) * 2013-11-25 2015-06-04 株式会社アポロ プレミアム会員の発見システム及び発見方法
WO2015178363A1 (fr) * 2014-05-23 2015-11-26 アプリックスＩｐホールディングス株式会社 Système de communication d'informations, dispositif de communication d'informations et dispositif balise
JP2016045601A (ja) * 2014-08-20 2016-04-04 ヤフー株式会社 端末装置、検証方法及び検証プログラム
JP2016173670A (ja) * 2015-03-16 2016-09-29 カシオ計算機株式会社 情報出力装置、情報出力方法、およびプログラム
JP2017009652A (ja) * 2015-06-17 2017-01-12 日本電信電話株式会社 情報表示システムおよび方法
JP2017130233A (ja) * 2017-04-18 2017-07-27 Ｌｉｎｅ株式会社 情報処理装置の制御方法、情報処理装置及び制御プログラム
JP2017151781A (ja) * 2016-02-25 2017-08-31 株式会社セブン銀行 広告提供システム、広告提供方法、および広告提供プログラム
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JP2018049197A (ja) * 2016-09-23 2018-03-29 エヌ・ティ・ティ・ブロードバンドプラットフォーム株式会社 サーバ装置、コンテンツ配信システム、及びコンテンツ配信方法
JP2019008183A (ja) * 2017-06-26 2019-01-17 市川甚商事株式会社 情報提示装置
JP2021015318A (ja) * 2019-07-10 2021-02-12 シャープ株式会社 家電機器

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Cited By (13)

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Publication number Priority date Publication date Assignee Title
JP2015033084A (ja) * 2013-08-06 2015-02-16 大日本印刷株式会社 情報提供システム、情報提供サーバ、情報提供端末、及び、プログラム
JP2015103034A (ja) * 2013-11-25 2015-06-04 株式会社アポロ プレミアム会員の発見システム及び発見方法
US9864566B2 (en) 2014-03-25 2018-01-09 Panasonic Intellectual Property Management Co., Ltd. Information display system and information display method
WO2015178363A1 (fr) * 2014-05-23 2015-11-26 アプリックスＩｐホールディングス株式会社 Système de communication d'informations, dispositif de communication d'informations et dispositif balise
JP2016045601A (ja) * 2014-08-20 2016-04-04 ヤフー株式会社 端末装置、検証方法及び検証プログラム
JP2016173670A (ja) * 2015-03-16 2016-09-29 カシオ計算機株式会社 情報出力装置、情報出力方法、およびプログラム
JP2017009652A (ja) * 2015-06-17 2017-01-12 日本電信電話株式会社 情報表示システムおよび方法
JP2017151781A (ja) * 2016-02-25 2017-08-31 株式会社セブン銀行 広告提供システム、広告提供方法、および広告提供プログラム
JP2018049197A (ja) * 2016-09-23 2018-03-29 エヌ・ティ・ティ・ブロードバンドプラットフォーム株式会社 サーバ装置、コンテンツ配信システム、及びコンテンツ配信方法
JP2017130233A (ja) * 2017-04-18 2017-07-27 Ｌｉｎｅ株式会社 情報処理装置の制御方法、情報処理装置及び制御プログラム
JP2019008183A (ja) * 2017-06-26 2019-01-17 市川甚商事株式会社 情報提示装置
JP2021015318A (ja) * 2019-07-10 2021-02-12 シャープ株式会社 家電機器
JP7316125B2 (ja) 2019-07-10 2023-07-27 シャープ株式会社 家電機器

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