WO2006094492A1 - Systeme et procede de communication interactive entre un dispositif de telecommunication mobile et un equipement de traitement de donnees - Google Patents

Systeme et procede de communication interactive entre un dispositif de telecommunication mobile et un equipement de traitement de donnees Download PDF

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Publication number
WO2006094492A1
WO2006094492A1 PCT/DE2006/000419 DE2006000419W WO2006094492A1 WO 2006094492 A1 WO2006094492 A1 WO 2006094492A1 DE 2006000419 W DE2006000419 W DE 2006000419W WO 2006094492 A1 WO2006094492 A1 WO 2006094492A1
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WO
WIPO (PCT)
Prior art keywords
data
data processing
processing system
user
telecommunication device
Prior art date
Application number
PCT/DE2006/000419
Other languages
German (de)
English (en)
Inventor
Sascha Mueller
Marcus Garbe
Original Assignee
Interact!V Gesellschaft Für Interactive Tv Dienste Mbh & Co. Kg
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Interact!V Gesellschaft Für Interactive Tv Dienste Mbh & Co. Kg filed Critical Interact!V Gesellschaft Für Interactive Tv Dienste Mbh & Co. Kg
Publication of WO2006094492A1 publication Critical patent/WO2006094492A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
    • H04L67/63—Routing a service request depending on the request content or context

Definitions

  • the invention relates to a system for interactive communication between a mobile telecommunication device and a data processing system, and in particular relates to a system for communication between a mobile telephone and a server computer.
  • a mobile telecommunication device for example a mobile telephone
  • an SMS (Short Message Service) message is sent from the mobile telephone to a predetermined destination number and through this SMS message was triggered on the side of a provider of the offered multimedia content an action.
  • the invention is therefore based on the object to provide a system and a method with which it is possible for a user to respond promptly and by a simple operation on him presented multimedia content.
  • the user can, by means of a simple operation on his mobile telephone, operate virtually simultaneously, i. For example, while watching a television program or listening to a piece of music on the radio, you can view or download additional information on your mobile phone.
  • the mobile telecommunications device is preferably a Java-enabled mobile phone, and the communication between the Java-enabled mobile phone and the data processing system via an executed on the Java-enabled mobile phone application.
  • the data processing system itself is preferably a server that sends the second multimedia data provided on it to the mobile telecommunication device in a timely or temporally synchronous manner with respect to the first multimedia data.
  • the data processing system preferably operates synchronously in time with a broadcasting device of the first multimedia data, keeps track of the first multimedia data and keeps the second multimedia data synchronized in time with the first multimedia data.
  • the mobile telecommunication device after being actuated by the user, can read the data processed by the user.
  • the second system received multimedia data in association with the user presented first multimedia data from the data processing system.
  • the data processing system does not provide the actual multimedia data that the viewer sees or hears, but works as a mediator receiving user-specific data, such as a user name, password, article number, number or color, from the mobile telephone and the corresponding predetermined process at an actual provider of the viewer currently requested services triggers.
  • user-specific data such as a user name, password, article number, number or color
  • the first multimedia data is audiovisual data that is visible and / or audible to the user at a predetermined time.
  • the first multimedia data is audiovisual data subject to a program schedule or static data on and / or in printed media.
  • services are advantageous both on the basis of viewed and / or heard data in, for example, television or radio as well as on the basis considered
  • the communication between the mobile telecommunication device and the data processing system takes place via forward and return channels of a packet-oriented network technology.
  • the communication between the mobile telecommunication device and the data processing system preferably takes place via a GPRS connection or a UMTS connection, while the communication from the mobile telecommunication device to the data processing system takes place via a return channel of such a GPRS or UMTS connection.
  • the packet-oriented network technology is preferably a WLAN, a GPRS connection, a UMTS connection, a Bluetooth connection, an infrared connection, or a wireless USB connection.
  • the mobile telecommunication device can send user-specific data to the data processing system in response to an operating procedure of the user, wherein these user-specific data are processed and evaluated by the data processing system, and after processing by the data processing system the process triggered on the data processing device retransmits from through the
  • the operator-side data processing system includes a provider-side section that retrieves data provided by a plurality of operator-adaptive interfaces from a plurality of providers; and a user-side section using only a predetermined interface with the mobile telecommunication device communicates, in the direction from the provider-side section to the user-side section, merging and converting provider-side data available in a plurality of formats and protocols to a format and protocol used at the only one interface of the user-side section and, in the direction from the user-side section to the provider-side section, a conversion in the opposite direction corresponding to a format and protocol of a particular provider is performed.
  • the format and protocol used between the user-side section and the mobile telecommunication device is a proprietary and standardized format and protocol. This greatly simplifies communication with the mobile terminal and, since the mobile telecommunication device can be provided with a predetermined amount of data and commands, the mobile telecommunication device does not have to worry about handling a variety of formats and protocols, thereby reducing the transmission - And reduce response times and also mobile telecommunications devices can be supported and used, the provider-side formats and protocols can not handle.
  • the user-side section uses the format and protocol to transmit and / or transmit encrypted data, thereby achieving a further reduction in the transmission and response times and also enabling transactions that require encryption due to a required security Require data.
  • the provider-side section advantageously comprises a plurality of container sections for aggregation of a plurality of services of the plurality of providers belonging to identical service groups, the services belonging to the service groups preferably being content-related Services, payment services and / or synchronization services.
  • the data processing equipment extracts data needed from the provider side section to the user side section from the retrieved data from the user side section.
  • FIG. 1 shows a simplified example of a simple interaction by means of a mobile telephone using a system for interactive communication between a mobile telecommunication device and a data processing system according to an embodiment
  • FIG. 2 is a table showing application examples of the interactive communication system according to the embodiment.
  • FIG. 7 is a simplified illustration of the architecture of the data processing system of the interactive communication system according to the embodiment.
  • FIG. 8 is a simplified illustration of the incorporation of content into the interactive communication system using a practical, practical example.
  • Pig. Figure 1 shows an example of a simple interaction by means of a mobile telephone using the system for interactive communication between a mobile telecommunication device, such as a mobile phone, and a data processing system.
  • a TV, a radio or a print medium are shown at 1 as examples of multimedia content providing means.
  • a user or consumer who at a certain moment consumes such multimedia content for example watching a commercial on television, listening to a piece of music in a car radio, or reading an article in a daily newspaper, would like to receive further information promptly or synchronously, for example the advertised product, o- learn the title or the artist of the piece of music or, for example, media data for the read article.
  • a server is shown as a data processing system.
  • the mobile telephone Upon actuation of the key by the user, the mobile telephone transmits via the forward and backward channels of a packet-oriented network technology, in the image using a GPRS (General Packet Radio Service) connection, for example, but also a UMTS (Universal Mobile Telecommunications System). Connection, a wireless local area network (WLAN) connection, a Bluetooth connection, an infrared connection, or a Universal Serial Bus (USB) wireless connection, but without being limited to specific types of connections, and as described in 2 shows a request to the server related to the requested information and at the same time transmits user-specific data to it.
  • GPRS General Packet Radio Service
  • WLAN wireless local area network
  • Bluetooth Bluetooth
  • an infrared connection or a Universal Serial Bus (USB) wireless connection
  • USB Universal Serial Bus
  • the server first collects and evaluates the user-specific data transmitted to it, which are designated as interaction data in the figure in FIG. 3, and generates in clear association with these a data record which consists of, for example, a user name, a password, an article number, a number, a color, etc., or a combination thereof.
  • the server also has information, i. he "knows" which multimedia content has just been presented promptly, that is to say in a time window of predetermined length, or synchronously, that is to say at the same time, on transmission channels or print media managed by the server since he or she also logs predetermined transmission programs or transmission sequences and their contents protrudes in a time window of predetermined length in a timely or synchronous manner, and recognizes from the user-specific data transmitted to it that a particular user of the mobile phone wants further information on a content that has just been sent.
  • the server also has additional functions and facilities, which in the figure as a trust center, clearing house or data center and as information technology background device or IT backend over various server sections, such as a transaction server for payment services or orders, a customer server for custom services or an ad server for advertising services.
  • the above other functions and facilities are associated with respective so-called partners.
  • partners For example, television broadcasters, radio stations, mail-order companies can be manufacturers or publishers, without, however, being restricted to them.
  • the partners are the actual executors who, upon user request, provide the user of the mobile phone with the information, content, products and the like sought.
  • a first example of this may be that a particular vehicle is advertised in an ad. The user no longer has to make any effort to obtain further information about this vehicle, but rather signals the server his interest in such information through the simple interactive request described above.
  • a second example may be that a quotation opportunity is offered on a transmission channel managed by the server in a rate message.
  • the user who sees this program now also sends simultaneously (synchronously), but in a timely manner, through the simple interactive operation of his mobile phone, a request to the server, which recognizes that this user is participating in the just-offered advice session on the particular broadcast channel wants and what concrete answer he gives.
  • the server takes again only the relevant user data and the concrete answer and forwards it in his record to the appropriate provider of the advice transmission.
  • the data record is then evaluated there and, for example, a lottery for all participating
  • the transmission of the user-specific data to the server by using a remote control of a television via a return channel of a Radio data modems take place.
  • the advantage here is that the interactivity is possible without media disruption in digital television.
  • FIG. 2 shows a table of application examples of the interactive communication system according to the embodiment of many possible applications of the proposed system for types of interactions between a user of a mobile phone and a partner involving the server in which the timely or synchronous, that is rapid or immediate, user request by the simple operation of his mobile phone advantageous and beyond a cash exchange is required.
  • FIG. 3 shows by means of an exemplary process a possibility of a direct response to advertising (Advertising Direct Response) by means of the system for interactive communication according to the exemplary embodiment.
  • step 1 an advertising campaign will be developed.
  • an advertising agency designs an advertising campaign including the desired interactivity, which consists, for example, of a question that is displayed on the mobile phone.
  • step 2 the interactivity is integrated into the proposed system and maintained on the server. More specifically, the navigation is created for the mobile phone and a Java application adapted accordingly. The application is then made available for download and activated synchronously with the broadcast of the advertising campaign on the mobile phone.
  • step 3 a commercial is broadcast from a television or radio station as created by the ad agency and served by a marketer.
  • step 4 user-specific data is prepared. The user or consumer can thus react quickly and easily, since his user data is taken over from the Java application.
  • step 5 the user-specific data is processed by transmitting a message corresponding to the reaction of the user to the server, for example via GPRS, and processing it on the server. Then, the relevant information (leads) are sent to the marketer or advertiser. This is done in cooperation with the mobile service provider and the server.
  • FIG. 4 shows, by means of an exemplary process, a possibility of playing along and / or voting (voting & gating) by means of the system for interactive communication according to the exemplary embodiment.
  • step 1 a so-called format is developed.
  • a producer is a format of a
  • TV and radio broadcast including the desired interactivity designed and produced, such as a game, which is displayed during the broadcast on the mobile phone.
  • step 2 the interactivity in the proposed
  • the navigation is created for the mobile phone and adapted the Java application accordingly.
  • the application is then made available for download and activated synchronously with the transmission of the program on the mobile phone.
  • step 3 the format is sent from a TV or radio station as created by the producer.
  • step 4 user-specific data is prepared. The user or consumer can thus immediately play, since his user data from the Java application are taken.
  • step 5 the user-specific data is processed by transmitting a message corresponding to the reaction of the user, for example via GPRS, to the server and processed on it.
  • a revenue share associated with the game may be distributed by the operator of the server.
  • Fig. 5 shows how a direct and simple linking enables a so-called cross- and upselling in merchandising.
  • the Java application forms a template according to a program or multiple programs of a television station on the mobile phone.
  • the synchronicity provided by the proposed system is, for example, a television synchronism, a format synchronicity or a transmitter synchronicity.
  • the applicabilities of such synchronisms correspond to the processes shown in FIGS. 3 and 4, and further, for example, so-called t-commerce and merchandising, wherein the individual
  • Synchronities as shown in Fig. 5 are not limited to a particular synchronicity.
  • FIG. 6 shows examples of concrete installation paths of the Java application to the mobile telephone.
  • These include, for example, a link for downloading the application via a so-called premium SMS (Short Message Service) number from a television program, a radio program, the Internet or a print medium, a link to download via friend advertising, an action advertisement of the Partner of the Java application server operator, which can be done for example free of charge, a link to download from the Internet page of the Java application server operator, o- is pre-installed by the provider of the mobile phone on this, for example in the start menu of the mobile phone.
  • a link for downloading the application via a so-called premium SMS (Short Message Service) number from a television program, a radio program, the Internet or a print medium
  • an action advertisement of the Partner of the Java application server operator which can be done for example free of charge
  • a link to download from the Internet page of the Java application server operator o- is pre-installed by the provider of the mobile phone on this, for example in the start menu
  • the representation or the menu navigation of the Java application on the display of the mobile telephone can, for example, be configured so that in a left-side display area an up and down scrollable list of media such as television and / or radio stations and / or Print media is shown stationary, while in a right display area, a list of the timely or synchronously sent content of the server operator's partner can be seen in accordance with a selected by a selection mark or a cursor of the Java application transmitter or print medium, which is also fixed and after above and below can be scrolled.
  • the left-hand fixed scroll bar allows a quick and secure selection of a desired station or print medium within the Java application, and it can be used after
  • the Java application as a local application executed on the mobile phone is fast due to the horizontally rigid, vertical but movable focus of the selection mark, yet allows dynamic content to be timely or synchronously placed behind the menu of the local application.
  • the local application is individually according to a user, for example, if the phone number of the user extracted from an SMS and burned into the application, and thus allows, for example, a prefiltering of information according to a user profile.
  • Fig. 7 shows a simplified representation of a structure of the data processing system of the system for interactive communication according to the embodiment.
  • SOA service-oriented architecture
  • the functions of the entire system will be briefly described below.
  • the partners also known as affiliate partners, are each a provider of various services, information, products and so on, as described above.
  • the system provides various services for the transmission of content and for the execution of purchases or sales (transactions) from the partner to the frontend and, after appropriate confirmation or request from one User, from the frontend back to that
  • a partner for example, an information provider such as a publishing company, offers content CPl.
  • a system section SV1 for example an electronic program guide (EPG) service of the system-side back end of the data processing system retrieves the contents and forwards them to a system section for content services (service content). the data processing system on.
  • system sections of the payment processing services processing system such as services for premium SMS (Short Message Service, SV2), HTTP billing (Hypertext Transfer Protocol billing, SV3) or TIV (Backend Operator Billing, SV4), and synchronization services (Service Synchronization), which may be a trigger service SV5, for example.
  • service payment function such as services for premium SMS (Short Message Service, SV2), HTTP billing (Hypertext Transfer Protocol billing, SV3) or TIV (Backend Operator Billing, SV4), and synchronization services (Service Synchronization), which may be a trigger service SV5, for example.
  • service sections thus represent container sections for the aggregation of individual services.
  • the implementation first takes place in such a way that at the partner end of the backend the operator of the data processing system adjusts the programming of his interfaces at his interfaces to the individual partners and tunes them to the data formats and transmission protocols used by the partners, so that the effort for the individual partner at this point approaches zero or is zero. It is noted that the interface to the individual partners and the interfaces between the service sections and the data server in the backend of the da- ten kausstrom classic and per se known Internet and / or World Wide Web (WWW) interfaces are.
  • WWW World Wide Web
  • this format and transmission protocol may include compression and encryption, such as proprietary 128-bit encryption, which secure transactions, such as https-based on-line banking, through back-end processing of the data processing system Partner via the frontend, and in addition, the data transferred from the backend to the frontend may contain data for modifying the programming of the frontend.
  • Communication with the frontend section utilizes standardized, consistent protocol and format.
  • Fig. 8 shows a simplified representation of the incorporation of content into the interactive communication system using a practical, practical example.
  • FIG. 8 refers to the example of a merchandise distribution wherein the numbered directional arrows designate steps and communications in the architecture or blocks of the overall system of FIG. 7. These Steps and communications are briefly described below.
  • a step 1 the provider-side provision of content, which can be product information for example, takes place for the backend section of the data processing system.
  • these contents in the back-end portion are selected from a variety of provider-dependent formats, e.g. HTML, XML and the like, converted to the frontend (JOGA) presentation format.
  • audiovisual data or print data are presented to the user of the client or front end, as described above, in a step 2 the user makes a request for further contents related to this data to the backend section of the data processing system.
  • a step 3 contents already held on the server section or retrieved and converted by the provider in near real time, possibly including further relevant information such as shipping and payment information in the proprietary format of communication between the backend and frontend to the front end, i. the mobile device, transmitted.
  • steps 1 to 3 are performed in the content-related sections (the Content Services) of the back end of the data processing system
  • a request is made in the transaction-related sections (the transaction services) of the backend in which the order request with user master data (which can be stored in the backend due to the unique identifiability of the user of the front end or can be determined by this) is linked before it is linked in a step 5 to eg the merchandise management system of the provider.
  • the provider finally confirms in a step 6 the receipt of the order request of the user and triggers a corresponding settlement process.
  • the provider to lock or release a quotation in the content-related services of the backend, for example as a function of an inventory, for example, if an order request from a user for delivery of the last one stockpiled article leads.
  • a next order request could already frontend- and / or backend gas suppressed until the renewed release of the corresponding content by the provider and thus relieve the merchandise management system of the provider until the availability of the article again.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention concerne un système et un procédé pour fournir des données multimédia de façon synchronisée dans le temps, comprenant un dispositif de télécommunication mobile côté utilisateur et un équipement de traitement de données côté opérateur, des premières données multimédia disponibles à un instant prédéfini ainsi que des secondes données multimédia, situées sur l'équipement de traitement de données et envoyées de façon proche dans le temps, limitée dans le temps ou synchronisée dans le temps avec les premières données multimédia, étant fournies à un utilisateur du dispositif de télécommunication mobile et un processus prédéfini par rapport aux secondes données multimédia sur l'équipement de traitement de données étant déclenché par un processus de commande sur le dispositif de télécommunication mobile.
PCT/DE2006/000419 2005-03-09 2006-03-09 Systeme et procede de communication interactive entre un dispositif de telecommunication mobile et un equipement de traitement de donnees WO2006094492A1 (fr)

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DE102005010938 2005-03-09
DE102005010938.1 2005-03-09

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10142699B2 (en) 2016-03-18 2018-11-27 Google Llc Systems and methods for providing interactive content

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999035771A1 (fr) * 1998-01-09 1999-07-15 Swisscom Ag Procede de telecommunication interactive
WO2003021828A1 (fr) * 2001-08-30 2003-03-13 Publigroupe Sa Procede permettant a un consommateur d'interagir avec un fournisseur de services

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999035771A1 (fr) * 1998-01-09 1999-07-15 Swisscom Ag Procede de telecommunication interactive
WO2003021828A1 (fr) * 2001-08-30 2003-03-13 Publigroupe Sa Procede permettant a un consommateur d'interagir avec un fournisseur de services

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
INTERACT!V: "Start in das interaktive TV-Zeitalter", 7 October 2004 (2004-10-07), pages 1 - 4, XP002392143, Retrieved from the Internet <URL:http://64.233.183.104/search?q=cache:c-WKJ3PV5pgJ:www.interactiv.tv/download/presse/pm_interactiv_joca_omd.pdf+joca+interaktiv+2004&hl=de&gl=de&ct=clnk&cd=7> [retrieved on 20060726] *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10142699B2 (en) 2016-03-18 2018-11-27 Google Llc Systems and methods for providing interactive content

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