US20060043846A1

US20060043846A1 - Display case for beverage containers

Info

Publication number: US20060043846A1
Application number: US11/179,226
Authority: US
Inventors: Stephen Kamp; Troy Geesaman; Andrew Springate; Jaxie Alt
Original assignee: Individual
Current assignee: Dr Pepper Seven Up Inc
Priority date: 2004-07-13
Filing date: 2005-07-12
Publication date: 2006-03-02
Also published as: MX2007000377A; WO2006017335A3; WO2006017335A2; CA2566825A1

Abstract

A display case for facilitating to consumers the opportunity to purchase any of a variety of different types of beverages by placing individual beverage containers into cartons that are also located in the display case. The display case includes multiple beverage container shelves and side racks for cartons for beverage containers. Promotional materials may be located on or around the display case to promote the opportunity to purchase multiple varieties of different types of beverages to consumers.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority from U.S. Provisional Patent Application No. 60/587,436, filed Jul. 13, 2004, entitled “Display Case for Beverage Containers”, the contents of which are incorporated herein by reference.

BACKGROUND

Consumer beverage companies are motivated to entice consumers to sample different types of beverage products. To date, most efforts to entice consumers to sample such different varieties of beverage products have been via marketing efforts such as advertising in various forms of media. Additional efforts to entice consumers to sample different types of beverages include free samples that may be offered at points of sale (e.g., grocery stores) or in other public places. Further, beverage producers make it easier for consumers to try a different beverage by offering beverages in different quantities than the standard 6-packs and 12-packs of beverage containers. For example, beverages may be offered in a single 12 or 16 oz. can or bottle.
It is against this background and with a desire to improve on the prior art that a display case for beverage containers and other products has been developed.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a perspective view of a display case for beverage containers, showing the display case filled with individual containers of beverages and cartons for carrying the same.
FIG. 2 is a similar view of the display case of FIG. 1, shown without the beverage containers and cartons.
FIGS. 3A, 3B, and 3C are exploded views of the display case of FIG. 2.
FIG. 4 is an upper perspective view of a support base of the display case of FIG. 2.
FIG. 5 is a lower perspective view of the support base of FIG. 4.
FIG. 6 is a perspective view of a vertical support member of the display case of FIG. 2.
FIG. 7 is a perspective view of a partially assembled version of the display case of FIG. 2, showing a pair of the vertical support members shown in FIG. 6 attached to the support base shown in FIG. 4, along with a pair of cross-support members.
FIG. 8 is a perspective view of a beverage container shelf of the display case of FIG. 2.
FIG. 9 is a perspective view of a side rack of the display case of FIG. 2, the side rack being adapted for holding cartons for the beverage containers.
FIG. 10 is a flowchart of a method for enticing consumers to sample a variety of different beverages.

DETAILED DESCRIPTION

Reference will now be made to the accompanying drawings, which assist in illustrating the various pertinent features of the packaging design. Although the invention will now be described primarily in conjunction with the sale of beverages, it should be expressly understood that the invention may be applicable to other applications where it is desirable to entice a consumer to sample a variety of products. In this regard, the following description of a display case for beverage containers is presented for purposes of illustration and description. Furthermore, the description is not intended to limit the invention to the form disclosed herein. Consequently, variations and modifications commensurate with the following teachings, and skill and knowledge of the relevant art, are within the scope of the display case. The embodiments described herein are further intended to explain modes known of practicing the invention and to enable others skilled in the art to utilize the invention in such, or other embodiments and with various modifications required by the particular application(s) or use(s) of the display case.
A display case 20 for individual beverage containers 22 is shown in FIGS. 1 and 2. As can be seen, the display case 20 has the general shape and appearance of an enlarged soft drink or soda can. The display case 20 includes multiple shelves 24 to support the beverage containers 22. The display case 20 also includes a pair of side racks 26 for containing empty cartons 28 for carrying selected beverage containers 22. As can also be seen in FIG. 1, at least one of the shelves 24 can be used to display some of the empty cartons 28 or to display filled 6-packs of beverages. The display case 20 also includes several locations on surfaces thereon for the presentation of promotional materials relating to the sales of beverages. For example, these promotional materials can appear along a front valance at the front of certain shelves, they can appear along an outer surface of an upper cap to the display case, they could appear on one or more signs extending upward from the display case, or they could be displayed in any other suitable manner.
As can be seen in FIGS. 1-4, and particularly in FIGS. 3A and 3B, the display case 20 has several components. A support base 30 is adapted for supporting the entire display case 20 and rests on the floor or other suitable horizontal surface. A pair of vertical support members 32 attaches to the base 30 and supports the plurality of shelves 24 that are hung therefrom. A pair of cross-support members 34 is used to connect the two vertical support members 32 to each other and provide stability to the display case 20. The display case 20 also includes a cap 36 provided at the top and attached to the vertical support members 32. The cap may have a sign 38 attached upwardly therefrom.
The support base 30 can be seen best in FIGS. 4 and 5. The support base 30 includes a sturdy 6-sided frame 40. As can be seen in FIG. 4, the frame 40 further includes a pair of cross-beams 42 connecting a back side 44 of the frame 40 to a front side 46 of the frame 40. A curved valance 48 extends from a first lateral side 50 of the frame 40 to an opposite lateral side 52 of the frame 40. This valance 48 is visible from the front of the display case 20 and helps to give the display case 20 the appearance of a soft drink can.
As can be seen in FIG. 5, five different caster wheels 54 are pivotably mounted to the bottom of the frame 40. The caster wheels 54 allow the display case 20 to be moved about on the floor of a store where the display case 20 may be located. This may allow the display case 20 to be positioned at any of a variety of locations throughout the store, such as at the end of an aisle at a grocery store. For stability purposes, the support base 30 also includes a pair of feet 56 that are threadedly attached to the frame 40. As can be appreciated, by rotating the feet 56 in one direction, the pads 58 on the bottom surface thereof can be retracted toward the frame 40 (see FIG. 2) and by rotating the feet 56 in the opposite direction, the pads 58 can be advanced toward the floor (see FIG. 1). Thus, the feet 56 can be in a retracted position while the display case 20 is positioned at the desired location, and then the feet 56 can be extended to come into contact with the floor so as to provide increased stability for the display case 20. One of the vertical support members 32 is shown in more detail in FIG. 6. As can be appreciated, the vertical support members 32 help to provide the vertical dimension to the can-like appearance of the display case 20. The vertical support members 32 are sufficiently sturdy to support the weight of the shelves 24 and all of the filled beverage containers 22 to be placed on the shelves 24.
The cross-support members 34 are attached to the vertical support members 32. The number of cross-support members 34 can be varied as may be suitable for the application. In addition, the exact positioning of the cross-support members on the display case is variable.
The cap 36 shown in FIGS. 1, 2, and 3B is also attached to the vertical support members 32 and generally functions to provide an aesthetic appearance of the top of the soda can appearance of the display case 20. Thus, the cap 36 is generally shaped like the upper portion of a soda can. As mentioned previously, the cap 36 may include multiple locations, such as are designated with dashed lines in FIG. 1, for placement and presentation of promotional materials on the display case 20. The sign 38 extending upwardly from the cap 36 may also contain promotional materials displayed thereon, as shown in FIG. 1.
The shelves 24 are seen in FIGS. 1, 2, 3A, 3B, and 8. As can be seen, the shelves 24 may come in a variety of configurations. For example, they may have a small valance or a larger valance, as seen in the shelves 24 in FIG. 3B. Also, as shown in FIG. 1, some of the shelves 24 can have a partial railing extending along an upper front edge thereof to act as a fence to prevent cartons from falling out of the display case 20, for example. Other shelves 24 may not have this upper rail. The shelves 24 may be composed of any suitable material and be of any suitable design. In this embodiment, a wire-rack shelf is shown. The front edges of the shelves 24 of the display case 20 are curved to add to the soda can-like appearance of the display case 20. As can be seen, the shelves 24 can be attached to the vertical support members 32 so that the shelves 24 angle downwardly from back to front at an angle of approximately 11°, although other angles may also be suitable. This angle has been found suitable to provide for gravity-feeding of the shelves 24. In other words, a store employee who stocks the display case 20 can add beverage containers from the rear of the display case 20 and they will slide forward on the shelves 24 toward the front edge of the shelves. In this manner, the shelves 24 can be easily stocked and will provide a pleasing appearance of a fully-stocked shelf. It is also possible to coat the surface of the shelves 24 upon which the beverage containers rest with a low friction material, such as styrene, silicone, or other suitable material.
The side racks 26 are shown in FIGS. 1, 2, 3A, 3B and 9. As can be seen in FIG. 9, this embodiment of the side rack 26 includes a wire frame with three lower compartments for containing collapsed cartons 28 and an upper compartment for containing cartons 28 that have been unfolded into an orientation to be able to receive beverage containers 22.
As can be appreciated, the display case 20 can be assembled as follows. The feet 56 can be attached to the support base 30, if they are not already. As shown in FIG. 7, the vertical support members 32 can be attached to the support base 30 and the cross-support members 34 attached between the vertical support members 32. The cap 36 can then be attached to the top of the vertical support members 32 and the various shelves 24 can be hung from the vertical support members 32. The side racks 26 can be attached to the outer surfaces of the display case 20, and the sign 38 can be attached to the cap 36 and promotional materials can be provided on the various outer surfaces of the display case 20 as described previously. The display case 20 can then be stocked with beverage containers 22 and cartons 28 as has been previously described.
A method for enticing customers to sample different types of beverages is shown in FIG. 10. First of all, the assembled display case 20 is provided 70. Next, the display case 20 is stocked 72 with multiple containers 22 of a variety of different types of beverages. The side racks 26 of the display case 20 are also stocked 74 with multiple cartons for carrying the multiple beverage containers 22. The opportunity to purchase multiple containers 22 of a variety of different beverages can then be promoted 76 to consumers. This can be done via promotional materials located on the display case 20 via advertising in any of various forms of media, via in-store announcements, or through any of a variety of other suitable means. The consumer is then allowed 78 to select a carton 28, select multiple containers 22 of beverages, place the containers 22 in the carton 28, and purchase the combination. It should be noted that the beverage containers 22 stocked in the display case 20 can be of any of various sizes and configurations. One example of a size and configuration is 8 oz. trial-size beverage cans. It is possible, however, for any other size beverage container or other type such as plastic bottles or containing other quantities such as 7 oz., 11 oz., 12 oz., 1 liter, or other suitable amount may also be substituted.
The term sample as used herein refers to both paid and unpaid distribution of products/services. Also, it should be understood that certain implementation details can be varied and the objectives of the invention would still be met. For example, the number, types, and angle of the shelves could be varied, a different manner of supporting the beverage containers than shelves could be used, the appearance of promotional materials could be eliminated, the appearance of the display case could be of a different type of beverage container or have some other appearance, the empty cartons could be contained in a different manner, a display case that did not have a support base or vertical support members could be used, the cross-support members could be eliminated, the cap could be eliminated, the sign extending from the cap could be eliminated, and any other suitable modification could be made.
The foregoing description of the display case has been presented for purposes of illustration and description. Furthermore, the description is not intended to limit the invention to the form disclosed herein. Consequently, variations and modifications commensurate with the above teachings, and skill and knowledge of the relevant art, are within the scope of the invention. The embodiments described hereinabove are further intended to explain best modes known of practicing the invention and to enable others skilled in the art to utilize the invention in such, or other embodiments and with various modifications required by the particular application(s) or use(s) of the invention. It is intended that the appended claims be construed to include alternative embodiments to the extent permitted by the prior art.

Claims

1. A display case for multiple containers of various types of beverages and for carrying cartons therefor, the display case comprising:

a support structure, one portion of the support structure being adapted for supporting and containing multiple containers of each of multiple varieties of beverages, another portion of the support structure being adapted for supporting and containing cartons.

2. A display case as defined in claim 1, wherein the display case includes surfaces thereon for displaying promotional material.

3. A display case as defined in claim 1, wherein the outer surfaces of the display case are shaped to represent a beverage container.

4. A display case as defined in claim 1, wherein the one portion includes at least one shelf that is angled relative to a horizontal plane to allow beverage containers placed thereon to be urged by the force of gravity toward a front portion of the shelf.

5. A display case as defined in claim 4, wherein the display case includes at least three such shelves.

6. A display case as defined in claim 1, wherein the at least one shelf includes surfaces along a front edge thereof for displaying promotional material.

7. A display case as defined in claim 1, wherein the another portion includes at least one display rack provided on an outer surface of a lateral side of the display case.

8. A display case as defined in claim 7, wherein the at least one display rack is selectably removable from and attachable to the display case.

9. A display case as defined in claim 1, wherein the beverage containers contain less than 11 ounces of beverage.

10. A display case as defined in claim 9, wherein the beverage containers contain approximately 8 ounces of beverage.

11. A display case as defined in claim 1, wherein the beverage containers are metal cans.

12. A display case as defined in claim 1, wherein the beverage containers are plastic bottles.

13. A method of promoting and selling a variety of different types of beverages, the method comprising:

providing a display case that contains a variety of different types of beverages in beverage containers and also contains multiple cartons that each are adapted for carrying multiple beverage containers;

promoting to consumers the opportunity to purchase multiple containers of a variety of different types of beverages; and

allowing consumers to select a carton from the display case, select multiple containers of beverages from the display case, place the containers in the carton, and purchase the combination.

14. A method as defined in claim 13, wherein the display case is shaped to represent a beverage container.

15. A method as defined in claim 13, wherein the beverage containers are metal cans.

16. A method as defined in claim 13, wherein the beverage containers are plastic bottles.

17. A method as defined in claim 13, wherein the cartons are composed of cardboard.

18. A method as defined in claim 13, wherein the beverage containers contain less than 11 ounces of beverage.

19. A method as defined in claim 13, wherein the beverage containers contain approximately 8 ounces of beverage.