TW201903666A - Method for Online Group Buying - Google Patents
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Abstract
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本發明是關於一種用於電子商務的方法，特別是關於一種用於線上團購之方法。The present invention relates to a method for electronic commerce, and more particularly to a method for online group purchase.
在消費行為中，買賣關係通常是一場拉鋸戰，賣方希望提高賣價增加利潤，買方則希望降低售價減少支出。「團購」是目前市場上受到歡迎的一種銷售方式，賣方藉由一次性大量銷售相同商品來減少成本，並因薄利多銷而增加收益，買方也減少支付金額。In consumer behavior, the buying and selling relationship is usually a tug-of-war. The seller wants to increase the selling price and increase the profit, and the buyer wants to lower the selling price and reduce the expenditure. "Group purchase" is a popular sales method in the market. The seller reduces the cost by selling the same goods in one lump sum, and increases the profit due to the small profits but quick turnover. The buyer also reduces the payment amount.
然而，看似雙贏的團購方式，實務上還是難以兼顧買、賣雙方的利益。例如，團購發起者需肩負聯繫、收費及發貨等吃力不討好的工作；或者，團購平台以預期可有大量會員下單為由，要求賣方降低售價，讓單一消費者可以低於店面牌價的優惠價格購入商品，然而，團購平台並不保證實際下單人數一定可以攤平賣方成本，假若實際下單人數低於預估下單量，賣方還是得在利潤不足的條件下出貨，因而可能造成賣方虧損。However, the seemingly win-win group buying method is still difficult to balance the interests of both buyers and sellers. For example, a group purchase initiator needs to shoulder the unsatisfactory work of contact, charging and delivery; or, the group purchase platform may require the seller to lower the selling price so that the single consumer can lower the store price on the grounds that a large number of members are expected to place an order. The preferential price of the purchase of goods, however, the group purchase platform does not guarantee that the actual number of orders can be flattened by the seller's cost. If the actual number of orders placed is lower than the estimated order quantity, the seller still has to ship under the condition of insufficient profit. May cause the seller to lose money.
因此，如何降低賣方虧損風險，並降低團購發起者的負擔，確實值得本領域人士思量。Therefore, how to reduce the risk of sellers' losses and reduce the burden on group sponsors is indeed worthy of consideration in this field.
本發明的主要目的在於提供一種能讓團購賣方自行決定團購條件的團購方法。The main object of the present invention is to provide a group purchase method that allows a group purchase seller to determine the conditions for group purchase.
本發明的另一目的在於提供一種能讓團購發起者增加邀約團購便利性的團購方法。Another object of the present invention is to provide a group purchase method that enables a group purchase initiator to increase the convenience of group purchase.
為了達成上述及其他目的，本發明提供一種線上團購方法，包括：伺服系統允許商家以商家帳戶透過運算裝置於伺服系統內建立商品/服務資訊，伺服系統並允許商家就商品/服務資訊設定至少一團購條件；伺服系統允許第一消費者以第一消費者帳戶透過第一運算裝置取得商品/服務資訊並發起團購活動，伺服系統並產生對應的團購活動資訊；伺服系統允許第一消費者將團購活動資訊利用伺服系統內建的通訊介面分享給伺服系統內的至少一第二消費者帳戶；伺服系統允許至少一第二消費者以第二消費者帳戶透過第二運算裝置於通訊介面取得團購活動資訊，並參與團購活動。In order to achieve the above and other objects, the present invention provides an online group purchasing method, including: a servo system allows a merchant to establish a product/service information in a servo system through a computing device through a computing device, and the server allows the merchant to set at least one of the product/service information. Group purchase condition; the servo system allows the first consumer to obtain the goods/service information through the first computing device and initiate the group purchase activity with the first consumer account, and the servo system generates corresponding group purchase activity information; the servo system allows the first consumer to purchase the group. The activity information is shared with at least one second consumer account in the servo system by using a communication interface built in the servo system; the servo system allows at least one second consumer to obtain the group purchase activity in the communication interface through the second computing device by using the second consumer account. Information and participate in group buying activities.
基於上述設計，賣方可自行設計符合其利益的團購條件，團購發起者則可自行發起團購，並透過伺服系統內建的通訊介面與其他朋友分享團購資訊，並能即時相互溝通，提高團購成立的機會，同時有助於降低團購發起者的聯絡負擔。Based on the above design, the seller can design the group purchase conditions in line with its interests. The group purchase sponsors can initiate group purchases themselves, and share the group purchase information with other friends through the built-in communication interface of the servo system, and can instantly communicate with each other to improve the group purchase. Opportunities also help reduce the contact burden of group sponsors.
請參考第1至3圖，所繪示者係用以說明本發明之線上團購方法其中一實施例所適用的系統架構及其工作流程，本實施例涉及一伺服系統，該伺服系統負有電子商務平台的功能，作為多數商家與消費者之間的溝通媒介，而伺服系統中的商家帳戶及消費者帳戶則分別對應於這些商家與消費者。在可能的使用情境中，商家可自行設定團購條件，而由消費者主動發起團購，發起團購的消費者並可邀約、號召其他消費者參與團購。所述商家包括販售商品的商家、提供服務的商家或同時販售商品並提供服務的商家，這些提供商品/服務的商家本身也可能是其他商家的消費者，因此在可能的實施方式中，商家帳戶也兼具消費者帳戶的功能。Please refer to FIGS. 1 to 3, which are used to illustrate the system architecture and workflow of an embodiment of the online group purchasing method of the present invention. The embodiment relates to a servo system, which has an electron. The function of the business platform serves as a communication medium between most merchants and consumers, and the merchant account and the consumer account in the servo system correspond to the merchants and consumers respectively. In the possible use situation, the merchant can set the group purchase conditions, and the consumers initiate the group purchase, and the consumers who initiate the group purchase can invite and call other consumers to participate in the group purchase. The merchant includes a merchant selling the merchandise, a merchant providing the service, or a merchant selling the merchandise and providing the service at the same time, and the merchant providing the merchandise/service itself may also be a consumer of other merchants, and thus in a possible implementation manner, Merchant accounts also have the functionality of a consumer account.
在本實施例中，潛在的消費者可為第一、第二消費者，第一、第二消費者分別以第一、第二消費者帳戶透過第一、第二運算裝置連線或登入該伺服系統，而商家以商家帳戶透過其運算裝置連線登入該伺服系統，伺服系統與各該運算裝置之間可透過網路傳遞訊息，這些運算裝置可以透過瀏覽器來與伺服系統建立連線；或者，這些運算裝置也可透過專用程式來與伺服器建立連線。運算裝置具有資料存取及運算的功能，適用於本發明的運算裝置包括但不限於桌上型電腦、筆記型電腦、平板電腦、智慧型手機及PDA，其中對於消費者來說，運算裝置的較佳選擇是智慧型手機、PDA等行動運算裝置，以便消費者攜帶行動運算裝置至商家所在地執行本實施方式所揭示的功能。In this embodiment, the potential consumer may be the first and second consumers, and the first and second consumers respectively connect or log in to the first and second computing accounts through the first and second computing devices. a servo system, wherein the merchant logs in to the servo system through a computing device connection through the computing device, and the servo system and each of the computing devices can transmit messages through the network, and the computing devices can establish a connection with the servo system through the browser; Alternatively, these computing devices can also be connected to the server through a dedicated program. The computing device has the functions of data access and operation, and the computing device suitable for the present invention includes, but is not limited to, a desktop computer, a notebook computer, a tablet computer, a smart phone, and a PDA, wherein for the consumer, the computing device Preferably, the mobile computing device, the PDA and the like are mobile computing devices, so that the consumer carries the mobile computing device to the location of the merchant to perform the functions disclosed in the embodiment.
伺服系統可提供諸如商家後台介面、購物介面、團購介面、通訊介面及動態訊息介面等操作介面，透過該等操作介面，讓第一、第二消費者/商家能夠快速且便利地執行團購過程中的各項活動。The servo system can provide an operation interface such as a merchant background interface, a shopping interface, a group purchase interface, a communication interface, and a dynamic message interface, through which the first and second consumers/mergers can quickly and conveniently perform the group purchase process. Various activities.
在本實施例中，商家可於該商家後台介面建立所欲販賣之商品/服務資訊，伺服系統並允許商家設定至少一團購條件。在其他可能的實施方式中，商品/服務資訊通常還可包括商品/服務名稱、商品/服務介紹、商品圖片、商品/服務價格及領貨地址等資訊。團購條件可包括但不限於團購開始時間、團購截止時間、團購成立所需的訂購數量及團購價格等團購內容，前述團購成立所需的訂購數量可為固定數值或數值範圍。在可能的實施方式中，伺服系統允許商家將部分團購內容開放給消費者自行設定。不同的團購條件之間，團購價格及團購成立所需的訂購數量可能不同。In this embodiment, the merchant can establish the merchandise/service information to be sold in the merchant background interface, the servo system and allow the merchant to set at least one group purchase condition. In other possible implementations, the product/service information may also generally include information such as the product/service name, product/service description, product image, product/service price, and shipping address. The group purchase conditions may include, but are not limited to, the group purchase start time, the group purchase deadline, the order quantity required for the group purchase establishment, and the group purchase price, and the order quantity required for the group purchase may be a fixed value or a numerical range. In a possible implementation, the servo system allows the merchant to open a portion of the group purchase content to the consumer for self-setting. Between different group purchase conditions, the group purchase price and the order quantity required for group purchase may be different.
如第4圖所示，為了方便消費者進行點選瀏覽、查詢、挑選所需之團購商品，伺服系統提供一購物介面，並允許第一消費者透過該購物介面取得商品/服務資訊10。購物介面可一併顯示商品/服務資訊10的團購條件11、直接購買及發起團購的電腦圖像按鈕，第一消費者點擊發起團購按鈕直接發起團購後，伺服系統產生一對應的團購活動訊息，所述團購活動訊息可能包括但不限於商品/服務圖片、團購條件及目前訂購數量等內容。As shown in FIG. 4, in order to facilitate the consumer to browse, query, and select the desired group purchase product, the servo system provides a shopping interface and allows the first consumer to obtain product/service information through the shopping interface. The shopping interface can display the group purchase condition of the product/service information 10, the direct purchase and the computer image button of the group purchase. After the first consumer clicks the group purchase button to directly initiate the group purchase, the servo system generates a corresponding group purchase activity message. The group purchase activity information may include, but is not limited to, a product/service picture, a group purchase condition, and a current order quantity.
如第5圖所示，第一消費者所發起或參與的團購活動可於伺服系統的團購介面顯示，團購介面可同時顯示若干對應於團購活動資訊12的窗格，窗格中可包括代表「分享」的電腦圖像按鈕，第一消費者點擊分享按鈕後，可選擇分享方法及/或分享的受眾，所述分享方法例如以伺服系統內建的通訊介面進行分享，或者，所述分享方法也可為將團購活動資訊分享在對應於第一消費者（分享者）帳戶的動態訊息。在可能的實施方式中，所述分享受眾為伺服系統中的第二消費者帳戶，第二消費者帳戶與分享者之間可能具有社交關係。在可能的實施方式中，伺服系統允許收到團購活動資訊的第二消費者再將該團購活動資訊轉分享給其他消費者帳戶。As shown in FIG. 5, the group purchase activity initiated or participated by the first consumer may be displayed in the group purchase interface of the servo system, and the group purchase interface may simultaneously display a plurality of panes corresponding to the group purchase activity information 12, and the pane may include a representative. Sharing the computer image button, after the first consumer clicks the share button, the sharing method and/or the shared audience can be selected, and the sharing method is shared by, for example, a communication interface built in the servo system, or the sharing method It is also possible to share information about the group purchase activity on the dynamic message corresponding to the first consumer (sharer) account. In a possible implementation manner, the sharing audience is a second consumer account in the server system, and the second consumer account and the sharer may have a social relationship. In a possible implementation, the servo system allows the second consumer who receives the group purchase activity information to then share the group purchase activity information with other consumer accounts.
第6圖所示的通訊介面例示其中一種分享方法，該通訊介面具有一聊天窗格14及多個對應於第一、第二消費者帳戶B1、B2、B3、B4的電腦圖像，所述聊天窗格14可供第一、第二消費者帳戶傳遞文字訊息、語音訊息、圖片訊息或檔案，第一、第二消費者帳戶B1、B2、B3、B4均共享聊天窗格14所顯示的內容，其中第一消費者帳戶B1分享一包括團購活動資訊12的訊息窗格，該訊息窗格中更包括一「參與團購」的電腦圖像按鈕，方便第二消費者帳戶B2、B3、B4藉由點擊該參與團購按鈕參與該團購活動。The communication interface shown in FIG. 6 illustrates one of the sharing methods. The communication mask has a chat pane 14 and a plurality of computer images corresponding to the first and second consumer accounts B1, B2, B3, and B4. The chat pane 14 can transmit text messages, voice messages, picture messages or files to the first and second consumer accounts, and the first and second consumer accounts B1, B2, B3, and B4 share the display displayed by the chat pane 14. Content, wherein the first consumer account B1 shares a message pane including group purchase activity information 12, and the message pane further includes a computer image button of "participating group purchase" to facilitate the second consumer account B2, B3, B4 Participate in the group purchase activity by clicking on the participating group purchase button.
第7圖所示的動態訊息介面例示另一種分享方法，該動態訊息介面顯示一動態窗格15及一消費者資訊窗格13，消費者資訊窗格13可供第一、第二消費者分享其個人資訊，伺服系統允許第一、第二消費者在對應其第一、第二消費者帳戶的動態窗格15中發佈動態訊息，這些動態訊息於動態窗格15內的圖文方塊16中顯示；前述團購活動訊息12可作為一種動態訊息發佈於動態窗格15中，該圖文方塊中更包括一「參與團購」的電腦圖像按鈕，伺服系統例如可允許與第一消費者帳戶具有社交關係的第二消費者帳戶瀏覽所述動態窗格15，讓第二消費者可藉由點擊團購按鈕參與該團購活動。The dynamic message interface shown in FIG. 7 illustrates another sharing method. The dynamic message interface displays a dynamic pane 15 and a consumer information pane 13, and the consumer information pane 13 can be shared by the first and second consumers. In its personal information, the servo system allows the first and second consumers to post dynamic messages in the dynamic pane 15 corresponding to their first and second consumer accounts, which are in the text box 16 in the dynamic pane 15. The foregoing group purchase activity message 12 can be published in the dynamic pane 15 as a dynamic message, and the graphic block further includes a computer image button of “participating group purchase”, and the servo system can be allowed to have the first consumer account, for example. The second consumer account of the social relationship browses the dynamic pane 15 so that the second consumer can participate in the group purchase activity by clicking the group purchase button.
在本實施例中，第二消費者點擊團購按鈕的動作被視為一種授權付款的承諾，當團購成立時，伺服系統可直接自第二消費者對應的帳戶進行扣款。In this embodiment, the action of the second consumer clicking the group purchase button is regarded as a promise of authorizing payment. When the group purchase is established, the servo system can directly debit the account corresponding to the second consumer.
在可能的實施方式中，伺服系統允許尚未參與團購活動的第二消費者追蹤該團購活動，並於團購期限到期前或成團條件成立時通知第二消費者。In a possible implementation, the servo system allows a second consumer who has not participated in the group purchase activity to track the group purchase activity and notify the second consumer before the group purchase period expires or when the group condition is established.
伺服系統允許第一消費者在發起團購活動時，可設定成團條件及團購期限。其中，所述成團條件例如為最低成團訂購組數。當成團條件成立後，伺服系統傳送成團條件成立訊息至第一消費者帳戶，且伺服系統允許第一消費者以第一消費者帳戶透過第一運算裝置確認開團。另一方面，當團購期限到期後，伺服系統傳送團購到期訊息至第一消費者帳戶，且伺服系統允許第一消費者以第一消費者帳戶透過第一運算裝置確認開團。在可能的實施方式中，伺服系統允許第一消費者取消團購。The servo system allows the first consumer to set a group condition and a group purchase period when initiating a group purchase activity. Wherein, the agglomeration condition is, for example, the lowest group order group number. After the grouping condition is established, the servo system transmits a group conditional establishment message to the first consumer account, and the servo system allows the first consumer to confirm the opening of the group by the first computing device with the first consumer account. On the other hand, when the group purchase period expires, the servo system transmits the group purchase expiration message to the first consumer account, and the servo system allows the first consumer to confirm the opening of the group by the first computing device with the first consumer account. In a possible implementation, the servo system allows the first consumer to cancel the group purchase.
當第一消費者確認開團後，伺服系統傳送一團購成立訊息給參加團購活動的第二消費者，伺服系統更允許參加團購活動的第一、第二消費者透過伺服系統線上支付團購費用，在可能的實施方式中，線上支付涉及第三方支付功能，由銀行或其他第三方支付業者在交易過程扮演居中者的角色，消費者的付款由銀行或第三方支付業者代為保管，商家履約後，銀行或第三方支付業者再將交易款項轉付商家。當第一、第二消費者完成線上支付後，伺服系統分別傳送一電子票據資訊至第一、第二消費者的第一、第二運算裝置，電子票據資訊係分別根據第一、第二消費者的第一、第二消費者帳戶對應團購活動資訊12產生，其中電子票據資訊包括二維條碼等識別訊息，伺服系統另傳送一訂單資訊給商家。消費者於線上購買團購商品後，不須等待伺服系統發送電子郵件或等待店家寄送實體票券，而可直接到商家所在地，以消費者運算裝置內的電子票據資訊供商家的一讀取裝置掃描讀取，並由商家提供相對應的商品/服務，完成團購交易行為。After the first consumer confirms the opening of the group, the servo system transmits a group purchase establishment message to the second consumer participating in the group purchase activity, and the servo system allows the first and second consumers participating in the group purchase activity to pay the group purchase fee through the servo system. In a possible implementation, the online payment involves a third-party payment function, and the bank or other third-party payment provider plays the role of a middleman in the transaction process, and the payment of the consumer is kept by the bank or a third-party payment provider, and after the merchant performs the contract, The bank or third-party payment provider will then transfer the transaction amount to the merchant. After the first and second consumers complete the online payment, the servo system respectively transmits an electronic ticket information to the first and second computing devices of the first and second consumers, and the electronic receipt information system is respectively based on the first and second consumption. The first and second consumer accounts corresponding to the group purchase activity information 12 are generated, wherein the electronic ticket information includes an identification message such as a two-dimensional barcode, and the servo system further transmits an order information to the merchant. After purchasing the group purchase goods online, the consumer does not have to wait for the servo system to send an email or wait for the store to send the physical ticket, but can directly go to the location of the merchant to use the electronic ticket information in the consumer computing device for a reading device of the merchant. The scan is read, and the corresponding goods/services are provided by the merchant to complete the group purchase transaction behavior.
基於上述設計，賣方可自行設計符合其利益的團購條件，團購發起者也可自行設定成團條件發起團購，並透過伺服系統內建的通訊介面與其他朋友分享團購資訊，並能即時相互溝通，提高團購成立的機會，同時有助於降低團購發起者的聯絡負擔。Based on the above design, the seller can design the group purchase conditions in line with its interests. The group purchase initiators can also set up the group conditions to initiate group purchases, and share the group purchase information with other friends through the built-in communication interface of the servo system, and can communicate with each other instantly. Improve the chances of group purchases and help reduce the contact burden of group purchasers.
前述各操作介面之作業情境僅屬於本發明之運用的一種實施例，並可依使用需求而任意增加、修改、刪除操作介面。The operational scenarios of the foregoing operational interfaces are only one embodiment of the application of the present invention, and the operation interface can be arbitrarily added, modified, and deleted according to the needs of use.
前述實施例中，第一、第二消費者其中一者係以線上支付方式支付團購費用。在其他可能的實施方式中，第一、第二消費者其中一者可改以其他方式進行支付，例如，以實體ATM、臨櫃匯款、超商代碼繳費或直接至商家所在地進行線下支付。In the foregoing embodiment, one of the first and second consumers pays the group purchase fee by way of online payment. In other possible implementations, one of the first and second consumers may make a payment in another manner, for example, by physical ATM, temporary remittance, super-merity code payment, or offline payment directly to the location of the merchant.
另外，分享所述團購活動訊息的方法並不僅限於透過伺服系統內建的通訊介面或動態訊息介面，在其他可能的實施方式中，伺服系統允許第一消費者將團購活動訊息分享至外部的社群網路服務網站或其他網站。In addition, the method of sharing the group purchase activity information is not limited to the communication interface built in the servo system or the dynamic message interface. In other possible implementation manners, the servo system allows the first consumer to share the group purchase activity information to the external community. Group network service website or other website.
前示通訊介面中，有三個以上的第一、第二消費者共用聊天窗格，亦即通訊介面允許消費者之間以群組為單位進行通訊。在其他可能實施方式中，通訊介面亦允許兩個消費者之間進行一對一通訊。In the front communication interface, more than three first and second consumers share a chat pane, that is, the communication interface allows consumers to communicate in groups. In other possible implementations, the communication interface also allows one-to-one communication between two consumers.
10‧‧‧商品/服務資訊10‧‧‧Commodity/Service Information
11‧‧‧團購條件 11‧‧‧Group purchase conditions
12‧‧‧團購活動資訊 12‧‧‧ Group purchase activity information
13‧‧‧消費者資訊窗格 13‧‧‧ Consumer Information Pane
14‧‧‧聊天窗格 14‧‧‧chat pane
15‧‧‧動態窗格 15‧‧‧dynamic pane
16‧‧‧圖文方塊 16‧‧‧ graphic block
B1、B2、B3、B4‧‧‧消費者帳戶 B1, B2, B3, B4‧‧‧ consumer accounts
第1圖為本發明其中一實施例所適用的團購平台的方塊圖。1 is a block diagram of a group purchasing platform to which one embodiment of the present invention is applied.
第2圖為本發明其中一實施例所適用的伺服系統架構圖。Figure 2 is a block diagram of a servo system to which one embodiment of the present invention is applied.
第3圖為本發明其中一實施例之流程圖。Figure 3 is a flow chart of one embodiment of the present invention.
第4圖為本發明其中一實施例之購物介面，用以表現商品/服務資訊及團購條件。Figure 4 is a shopping interface of one embodiment of the present invention for presenting merchandise/service information and group purchase conditions.
第5圖為本發明其中一實施例之團購介面，用以表現團購活動資訊及分享功能。Figure 5 is a group purchase interface of one embodiment of the present invention for representing group purchase activity information and sharing functions.
第6圖為本發明其中一實施例之通訊介面，用以表現即時通訊情境。Figure 6 is a communication interface of one embodiment of the present invention for representing an instant messaging context.
第7圖為本發明其中一實施例之動態訊息介面，用以表現所發佈之動態訊息。Figure 7 is a dynamic message interface of one embodiment of the present invention for representing a published dynamic message.
Claims (10)
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| TW106119373A TW201903666A (en) | 2017-06-09 | 2017-06-09 | Method for Online Group Buying |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112907331A (en) * | 2021-03-15 | 2021-06-04 | 拉扎斯网络科技（上海）有限公司 | Order generation method and device, computer equipment and readable storage medium |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112907331A (en) * | 2021-03-15 | 2021-06-04 | 拉扎斯网络科技（上海）有限公司 | Order generation method and device, computer equipment and readable storage medium |
| CN112907331B (en) * | 2021-03-15 | 2023-04-07 | 拉扎斯网络科技（上海）有限公司 | Order generation method and device, computer equipment and readable storage medium |
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