KR20150135693A - Apparatus and method for providing on-line contents to be registered on-line AD by user - Google Patents
Apparatus and method for providing on-line contents to be registered on-line AD by user Download PDFInfo
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- KR20150135693A KR20150135693A KR1020140062333A KR20140062333A KR20150135693A KR 20150135693 A KR20150135693 A KR 20150135693A KR 1020140062333 A KR1020140062333 A KR 1020140062333A KR 20140062333 A KR20140062333 A KR 20140062333A KR 20150135693 A KR20150135693 A KR 20150135693A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
Description
The present invention relates to an apparatus and method for providing an online content that is published together with an online advertisement by a publisher. More particularly, the present invention relates to an apparatus and method for providing an online content and a content publisher that registers the online content, And an apparatus and method for providing online contents and online advertisements registered in online contents when a content requestor requests online contents.
Recently, as the broadband Internet has been rapidly spreading, the Internet has become an indispensable necessity for modern life. Many users are using various services such as information retrieval, online game, e-commerce, internet banking, and e-mail through the Internet. Furthermore, more users are posting posts on a bulletin board to share their opinions, experiences, etc. with other users actively by avoiding passive information acceptance through the Internet.
In response to this trend, advertisers have requested advertisers to operate a web page to advertise to users who acquire various information through a web page such as a bulletin board, and the company publishes an advertisement on a web page To generate revenue. However, Internet service providers are monopolizing the advertisement, and some Internet service providers such as Youtube are giving a small portion of advertising revenue to content publishers.
SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method and apparatus for a content publisher, in which a content publisher places an online content and a content publisher directly registers an online advertisement in the online content, And an apparatus and method for providing online contents that are posted together with an online advertisement by a publisher who provides online advertisement together.
According to an aspect of the present invention, there is provided an online content providing apparatus, which is published together with an online advertisement by a publisher according to the present invention, includes: a content displaying unit for displaying content received from a content providing terminal through a communication network; An advertisement registration unit for registering the advertisement selected by the content distribution terminal in the content; And a contents providing unit for providing the contents and the advertisement registered in the contents to the contents requesting terminal through the communication network if the contents are requested to be provided.
When the advertisement is registered in the content, the advertisement registering unit may set the exposure time information of the advertisement.
The exposure time information may include at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.
The content providing unit may determine whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement.
And an advertisement generation unit generating the advertisement according to the advertisement format selected by the content distribution terminal by operation of the content distribution terminal.
The advertisement may be generated using an advertisement template.
The advertisement registration unit may register the advertisement at the advertisement exposure position specified by the content distribution terminal.
The advertisement registration unit may display a location where advertisement exposure can be distinguished, and may register the advertisement at the advertisement exposure position designated by the content distribution terminal among positions where the advertisement can be exposed.
According to another aspect of the present invention, there is provided a content providing method of a content providing apparatus in which an advertisement is registered by a user, the method comprising the steps of: Displaying the received content; Registering an advertisement selected by the content distribution terminal in the content; And providing the content and the advertisement registered in the content to the content request terminal through the communication network if the content is requested to be provided.
The advertisement registration step may include setting information on the exposure time of the advertisement when the advertisement is registered in the content.
The exposure time information may include at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.
The content providing step may include determining whether to provide the advertisement based on the advertisement exposure time information set in the advertisement.
And generating the advertisement according to the advertisement format selected by the content distribution terminal by operation of the content distribution terminal.
The advertisement may be generated using an advertisement template.
The advertisement registration step may register the advertisement at the advertisement exposure position designated by the content distribution terminal.
The advertisement registration step may be performed by displaying the location where the advertisement is possible to be distinguished and registering the advertisement at the advertisement exposure position designated by the content distribution terminal among the positions where the advertisement can be exposed.
According to another aspect of the present invention, there is provided a computer readable medium storing a program for causing a computer to execute any one of the above methods.
According to the apparatus and method for providing online contents that are published together with the online advertisement by the publisher according to the present invention, the content publisher directly registers the online advertisement in the online content displayed by the content publisher. When the content requestor requests the online content, By providing the content and the online advertisement registered in the online content, the content publisher can directly register the online advertisement in the online content that he / she uploads.
In addition, online advertisements can be registered directly in the online contents posted by the content publishers, and the right to display the advertisements can be shared with the content publishers, thereby enabling the website to be activated.
1 is a block diagram illustrating a content providing system according to a preferred embodiment of the present invention.
2 is a block diagram showing the configuration of the content providing apparatus shown in Fig. 1 in more detail.
3 is a diagram for explaining an operation of registering an advertisement in a content according to the present invention.
4 is a view for explaining an advertisement exposure position according to the present invention.
FIG. 5 is a flowchart illustrating a method of providing online contents posted together with online advertisements by a publisher according to a preferred embodiment of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of a content providing apparatus and method in which advertisements are registered by a user according to the present invention will be described in detail with reference to the accompanying drawings.
First, a content providing system using a content providing apparatus in which an advertisement is registered by a user according to a preferred embodiment of the present invention will be described with reference to FIG.
1 is a block diagram illustrating a content providing system according to a preferred embodiment of the present invention.
1, a content providing system includes an online content providing apparatus 100 (hereinafter referred to as a 'content providing apparatus') 100, a plurality of content providing terminals 200-1 to 200-n And a plurality of content request terminals 300-1 to 300-n, and these
The
In addition, the
The
The content requesting terminal 300 requests content from the
The
The
2 to 4, the
2 is a block diagram showing the configuration of the content providing apparatus shown in Fig. 1 in more detail.
2, the
The
The mobile communication module transmits and receives radio signals to and from the mobile communication system 30 on the wireless communication network. Through the mobile communication module, the
The wireless Internet module accesses the wireless Internet to acquire or transmit information. Here, the wireless Internet includes a wireless LAN (WLAN), a wireless broadband (Wibro), and a world interoperability for microwave access (Wimax).
The broadcast transmission / reception module transmits / receives a broadcast signal through various broadcast systems. Here, the broadcasting system includes Digital Multimedia Broadcasting Terrestrial (DMBT), Digital Multimedia Broadcasting Satellite (DMBS), Media Forward Link Only (MediaFLO), Digital Video Broadcast Handheld (DVBH), and Integrated Services Digital Broadcast Terrestrial (ISDBT). The broadcast signal transmitted / received through the broadcast transmission / reception module may include traffic information, living information, and the like.
The short-range communication module transmits and receives various signals, data, and the like through short-range communication with other devices. The local area communication module can communicate with other devices through a communication method such as Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra WideBand) and ZigBee.
The wired communication module transmits / receives various signals and data to / from other wired devices. For example, a wired communication module may communicate with another device connected via a USB cable.
The
The
The
At this time, the advertisement may be generated using the advertisement template. That is, the
The
At this time, if the
In addition, the
In addition, the
The
At this time, the
3 is a diagram for explaining an operation of registering an advertisement in a content according to the present invention.
3, the
The
4 is a view for explaining an advertisement exposure position according to the present invention.
Referring to FIG. 4, when registering the advertisement AD in the content UC, the
In other words, the content publisher may arbitrarily determine the exposure position of the advertisement AD. However, as shown in FIG. 4, one of the advertisement exposure positions AP_1 to AP_10 provided by the
The
Referring to FIG. 5, a method of providing online contents posted together with an online advertisement by a publisher according to a preferred embodiment of the present invention will be described.
FIG. 5 is a flowchart illustrating a method of providing online contents posted together with online advertisements by a publisher according to a preferred embodiment of the present invention.
5, the
Then, the
Then, the
Here, when the
Thereafter, when a request for providing a content is received from the
On the other hand, when an advertisement is registered in a content according to the present invention, a predetermined point may be deducted from a point (e.g., a reserve, etc.) held by the content publisher. For example, assuming that the point of registering the advertisement in the content of the content publisher is "1,000 points", if the content publisher 'A' has 2,000 points and the cone content publisher 'B' The content publisher 'A' can register the advertisement in the content while displaying the content, but the content publisher 'B' can not register the advertisement in the content while displaying the content due to insufficient holding points.
In addition, when a content is registered in an advertisement, points deducted according to the advertisement format can be set differently, and points deducted according to the location where the advertisement is exposed can be set differently, instead of a certain point being deducted. In addition, points deducted according to advertisement exposure time information can be set differently.
The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and a carrier wave Transmission). In addition, the computer-readable recording medium may be distributed to computer devices connected to a wired / wireless communication network, and a computer-readable code may be stored and executed in a distributed manner.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes may be made and equivalents may be substituted without departing from the scope of the appended claims.
100: content providing apparatus, 110: communication unit,
120: content display unit, 130: storage unit,
140: an advertisement generation unit, 150: an advertisement registration unit,
160: Content provider, 200: Content delivery terminal,
300: content request terminal, 400: communication network
Claims (17)
An advertisement registration unit for registering the advertisement selected by the content distribution terminal in the content; And
A contents providing unit for providing the contents and the advertisement registered in the contents to the contents request terminal through the communication network when the contents are requested to be provided;
The online content providing apparatus is disclosed together with an online advertisement by a publisher.
Wherein the advertisement registration unit is posted together with an on-line advertisement by a publisher setting information on the exposure time of the advertisement when the advertisement is registered in the content.
Wherein the exposure time information is posted together with an online advertisement by a publisher including at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.
Wherein the content providing unit is posted together with an online advertisement by a publisher that determines whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement.
And an advertisement generation unit that generates the advertisement according to the advertisement format selected by the content distribution terminal by the operation of the content distribution terminal.
Wherein the advertisement is posted together with an online advertisement by a publisher generated using an advertisement template.
Wherein the advertisement registration unit is posted together with an online advertisement by a publisher that registers the advertisement at an advertisement exposure position specified by the content distribution terminal.
Wherein the advertisement registration unit displays the location where the advertisement can be exposed so as to be distinguishable and the advertisement registration unit registers the advertisement with the online advertisement by the publisher registering the advertisement at the advertisement exposure position specified by the content distribution terminal Published online content delivery device.
Displaying content received from a content distribution terminal via a communication network;
Registering an advertisement selected by the content distribution terminal in the content; And
Providing the content and the advertisement registered in the content to the content request terminal through the communication network if the content is requested to be provided;
The method comprising the steps of: (a)
Wherein the advertisement registration step is performed together with an online advertisement by a publisher configured to set information on exposure time of the advertisement when the advertisement is registered in the content.
Wherein the exposure time information is posted together with an online advertisement by a publisher including at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.
Wherein the content providing step includes the step of determining whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement.
And generating the advertisement according to the advertisement format selected by the content distribution terminal by the operation of the content distribution terminal.
Wherein the advertisement is posted together with an online advertisement by a publisher generated using an advertisement template.
Wherein the advertisement registration step is posted together with an online advertisement by a publisher that registers the advertisement at an advertisement exposure location designated by the content distribution terminal.
Wherein the advertisement registration step includes the step of displaying the advertisement available position to be distinguishable and registering the advertisement at the advertisement exposure position specified by the content distribution terminal among the positions where the advertisement can be exposed, How to provide online content with your ads.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020140062333A KR20150135693A (en) | 2014-05-23 | 2014-05-23 | Apparatus and method for providing on-line contents to be registered on-line AD by user |
Applications Claiming Priority (1)
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KR1020140062333A KR20150135693A (en) | 2014-05-23 | 2014-05-23 | Apparatus and method for providing on-line contents to be registered on-line AD by user |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20200082200A (en) | 2018-12-28 | 2020-07-08 | 황재윤 | Ads revenue distribution method using information contents platform |
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2014
- 2014-05-23 KR KR1020140062333A patent/KR20150135693A/en not_active Application Discontinuation
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20200082200A (en) | 2018-12-28 | 2020-07-08 | 황재윤 | Ads revenue distribution method using information contents platform |
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