KR20150135693A - Apparatus and method for providing on-line contents to be registered on-line AD by user - Google Patents

Apparatus and method for providing on-line contents to be registered on-line AD by user Download PDF

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KR20150135693A
KR20150135693A KR1020140062333A KR20140062333A KR20150135693A KR 20150135693 A KR20150135693 A KR 20150135693A KR 1020140062333 A KR1020140062333 A KR 1020140062333A KR 20140062333 A KR20140062333 A KR 20140062333A KR 20150135693 A KR20150135693 A KR 20150135693A
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advertisement
content
online
publisher
distribution terminal
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KR1020140062333A
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Korean (ko)
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이동채
유수근
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주식회사 모브릭
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

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  • Entrepreneurship & Innovation (AREA)
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  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Disclosed are an apparatus and a method for providing online content posted with an online advertisement by a publisher. The apparatus according to the present invention allows a content publisher to post online content and directly register an online advertisement on the posted online content, and provides both the online content and the advertisement registered on the online content when a content requester requests the online content. According to the present invention, the content publisher directly registers the online advertisement on the online content posted by him or herself, and both the online content and the online advertisement registered on the online content are provided when the content requester requests the online content. Thus, the content publisher can directly register an advertisement on content posted by him or herself, and the rights to advertisement posting is shared with the content publisher, thereby promoting the activation of a corresponding website.

Description

Technical Field [0001] The present invention relates to an apparatus and method for providing online contents, which are posted together with an online advertisement by a publisher,

The present invention relates to an apparatus and method for providing an online content that is published together with an online advertisement by a publisher. More particularly, the present invention relates to an apparatus and method for providing an online content and a content publisher that registers the online content, And an apparatus and method for providing online contents and online advertisements registered in online contents when a content requestor requests online contents.

Recently, as the broadband Internet has been rapidly spreading, the Internet has become an indispensable necessity for modern life. Many users are using various services such as information retrieval, online game, e-commerce, internet banking, and e-mail through the Internet. Furthermore, more users are posting posts on a bulletin board to share their opinions, experiences, etc. with other users actively by avoiding passive information acceptance through the Internet.

In response to this trend, advertisers have requested advertisers to operate a web page to advertise to users who acquire various information through a web page such as a bulletin board, and the company publishes an advertisement on a web page To generate revenue. However, Internet service providers are monopolizing the advertisement, and some Internet service providers such as Youtube are giving a small portion of advertising revenue to content publishers.

Patent Document 1 discloses an advertising method using video-based user-generated contents. In Patent Document 1, advertisement contents of a product or service that can be reminded through each classified scene of a moving picture UCC Is selected and set so that the advertisement contents set when the user's movie UCC is played back are exposed together. Patent Document 2 discloses a method and apparatus for providing Internet advertisements. In Patent Document 2, an advertiser directly judges contents or popularity of contents to determine whether to provide advertisements or not Thereby providing an advertisement.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method and apparatus for a content publisher, in which a content publisher places an online content and a content publisher directly registers an online advertisement in the online content, And an apparatus and method for providing online contents that are posted together with an online advertisement by a publisher who provides online advertisement together.

According to an aspect of the present invention, there is provided an online content providing apparatus, which is published together with an online advertisement by a publisher according to the present invention, includes: a content displaying unit for displaying content received from a content providing terminal through a communication network; An advertisement registration unit for registering the advertisement selected by the content distribution terminal in the content; And a contents providing unit for providing the contents and the advertisement registered in the contents to the contents requesting terminal through the communication network if the contents are requested to be provided.

When the advertisement is registered in the content, the advertisement registering unit may set the exposure time information of the advertisement.

The exposure time information may include at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.

The content providing unit may determine whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement.

And an advertisement generation unit generating the advertisement according to the advertisement format selected by the content distribution terminal by operation of the content distribution terminal.

The advertisement may be generated using an advertisement template.

The advertisement registration unit may register the advertisement at the advertisement exposure position specified by the content distribution terminal.

The advertisement registration unit may display a location where advertisement exposure can be distinguished, and may register the advertisement at the advertisement exposure position designated by the content distribution terminal among positions where the advertisement can be exposed.

According to another aspect of the present invention, there is provided a content providing method of a content providing apparatus in which an advertisement is registered by a user, the method comprising the steps of: Displaying the received content; Registering an advertisement selected by the content distribution terminal in the content; And providing the content and the advertisement registered in the content to the content request terminal through the communication network if the content is requested to be provided.

The advertisement registration step may include setting information on the exposure time of the advertisement when the advertisement is registered in the content.

The exposure time information may include at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.

The content providing step may include determining whether to provide the advertisement based on the advertisement exposure time information set in the advertisement.

And generating the advertisement according to the advertisement format selected by the content distribution terminal by operation of the content distribution terminal.

The advertisement may be generated using an advertisement template.

The advertisement registration step may register the advertisement at the advertisement exposure position designated by the content distribution terminal.

The advertisement registration step may be performed by displaying the location where the advertisement is possible to be distinguished and registering the advertisement at the advertisement exposure position designated by the content distribution terminal among the positions where the advertisement can be exposed.

According to another aspect of the present invention, there is provided a computer readable medium storing a program for causing a computer to execute any one of the above methods.

According to the apparatus and method for providing online contents that are published together with the online advertisement by the publisher according to the present invention, the content publisher directly registers the online advertisement in the online content displayed by the content publisher. When the content requestor requests the online content, By providing the content and the online advertisement registered in the online content, the content publisher can directly register the online advertisement in the online content that he / she uploads.

In addition, online advertisements can be registered directly in the online contents posted by the content publishers, and the right to display the advertisements can be shared with the content publishers, thereby enabling the website to be activated.

1 is a block diagram illustrating a content providing system according to a preferred embodiment of the present invention.
2 is a block diagram showing the configuration of the content providing apparatus shown in Fig. 1 in more detail.
3 is a diagram for explaining an operation of registering an advertisement in a content according to the present invention.
4 is a view for explaining an advertisement exposure position according to the present invention.
FIG. 5 is a flowchart illustrating a method of providing online contents posted together with online advertisements by a publisher according to a preferred embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of a content providing apparatus and method in which advertisements are registered by a user according to the present invention will be described in detail with reference to the accompanying drawings.

First, a content providing system using a content providing apparatus in which an advertisement is registered by a user according to a preferred embodiment of the present invention will be described with reference to FIG.

1 is a block diagram illustrating a content providing system according to a preferred embodiment of the present invention.

1, a content providing system includes an online content providing apparatus 100 (hereinafter referred to as a 'content providing apparatus') 100, a plurality of content providing terminals 200-1 to 200-n And a plurality of content request terminals 300-1 to 300-n, and these devices 100, 200, and 300 are connected to each other through a communication network 400. [

The content providing apparatus 100 stores online content (hereinafter referred to as 'content') provided through the content publishing terminal 200. Here, the content represents content to be posted on a web page such as a bulletin board for users to share their opinions, experiences, knowledge, and the like with other users, and is composed of characters, images, sounds, and the like. In addition, an online advertisement (hereinafter, referred to as an 'advertisement') selected by the content publishing terminal 200 having posted the content is registered.

In addition, the content providing apparatus 100 provides the content to the content request terminal 300 according to the content request of the content request terminal 300. [ At this time, the content providing apparatus 100 also provides the advertisement registered in the content to the content request terminal 300.

The content publishing terminal 200 transmits the content to the content providing apparatus 100 via the communication network 400 according to the operation of the content publisher. In addition, the content publishing terminal 200 can register the advertisement in the content transmitted to the content providing apparatus 100 according to the operation of the content publisher.

The content requesting terminal 300 requests content from the content providing device 100 via the communication network 400 according to the operation of the content requestor. In addition, when the contents request terminal 300 receives the contents together with the advertisement registered in the contents from the contents providing apparatus 100, the contents request terminal 300 can output the contents and the advertisement.

The communication network 400 includes a data network as well as a telephone network including a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN) It does not matter whether it is wired or wireless, and it does not matter what communication method you use.

The content publishing terminal 200 and the content requesting terminal 300 may represent different names for the sake of convenience in describing the content providing operation according to the present invention. And is the same user terminal (not shown). A user terminal is a communication terminal device used by a user to receive a content service, and is connected to the content providing apparatus 100 via the communication network 400 to exchange information. The user terminal may be a memory such as a notebook computer, a workstation, a palmtop computer, an ultra mobile personal computer (UMPC), a tablet PC, a personal digital assistant (PDA), a web pad, And a terminal equipped with a microprocessor and having computing capability.

2 to 4, the content providing apparatus 100 according to the present invention will be described in more detail.

2 is a block diagram showing the configuration of the content providing apparatus shown in Fig. 1 in more detail.

2, the content providing apparatus 100 includes a communication unit 110, a content displaying unit 120, a storing unit 130, an advertisement generating unit 140, an advertisement registering unit 150, and a content providing unit 160, . ≪ / RTI >

The communication unit 110 transmits / receives various signals and data to / from other devices through the communication network 400. A communication module (not shown), a wireless Internet module (not shown), a broadcast transmission / reception module (not shown), a local communication module (not shown), a wired communication module And the like).

The mobile communication module transmits and receives radio signals to and from the mobile communication system 30 on the wireless communication network. Through the mobile communication module, the mobile terminal 100 can make a call connection with another mobile terminal 100, or transmit a character, a multimedia message, or the like to another mobile terminal 100.

The wireless Internet module accesses the wireless Internet to acquire or transmit information. Here, the wireless Internet includes a wireless LAN (WLAN), a wireless broadband (Wibro), and a world interoperability for microwave access (Wimax).

The broadcast transmission / reception module transmits / receives a broadcast signal through various broadcast systems. Here, the broadcasting system includes Digital Multimedia Broadcasting Terrestrial (DMBT), Digital Multimedia Broadcasting Satellite (DMBS), Media Forward Link Only (MediaFLO), Digital Video Broadcast Handheld (DVBH), and Integrated Services Digital Broadcast Terrestrial (ISDBT). The broadcast signal transmitted / received through the broadcast transmission / reception module may include traffic information, living information, and the like.

The short-range communication module transmits and receives various signals, data, and the like through short-range communication with other devices. The local area communication module can communicate with other devices through a communication method such as Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra WideBand) and ZigBee.

The wired communication module transmits / receives various signals and data to / from other wired devices. For example, a wired communication module may communicate with another device connected via a USB cable.

The storage unit 130 stores programs and data necessary for the operation of the content providing apparatus 100, data generated by the operations, and the like. The storage unit 130 may be a storage medium built into the content providing apparatus 100 or a detachable storage medium. The storage medium may be a flash memory, a hard disk, a card type memory (for example, SD memory, XD memory, etc.), a random access memory (RAM) (ROM), EEPROM (Electrically Erasable Programmable Read Only Memory), PROM (Programmable Read Only Memory) magnetic memory, magnetic disk, and optical disk.

The content display unit 120 displays the content received from the content distribution terminal 200 via the communication network 400. [ That is, the content display unit 120 stores the content received from the content distribution terminal 200 in the storage unit 130, and displays the content on a web page such as a bulletin board provided by the content providing apparatus 100. [

The advertisement generation unit 140 generates an advertisement according to the advertisement format selected by the content distribution terminal 200 by the operation of the content distribution terminal 200. Here, the advertisement format includes a banner advertisement, a search advertisement, an overture advertisement, an in-video advertisement, and a video advertisement. That is, the advertisement generating unit 140 can generate an advertisement by the content providing terminal 200 that requests the content to be displayed.

At this time, the advertisement may be generated using the advertisement template. That is, the advertisement generating unit 140 provides an advertisement template to the content providing terminal 200, and generates an advertisement according to an operation of the content providing terminal 200 based on the advertisement template selected by the content providing terminal 200 .

The advertisement registration unit 150 registers the advertisement selected by the content distribution terminal 200 in the content provided by the content distribution terminal 200. That is, the advertisement registration unit 150 can register the advertisement received from the content distribution terminal 200 or the advertisement generated by the advertisement generation unit 140 in the content requested to be displayed by the content distribution terminal 200.

At this time, if the advertisement registering unit 150 registers the advertisement in the content, the advertisement registering unit 150 can set the exposure time information of the advertisement. That is, the advertisement registration unit 150 can set the exposure time information of the advertisement registered in the content by the operation of the content distribution terminal 200 that provides the content. Here, the exposure time information may include at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.

In addition, the advertisement registering unit 150 can register the advertisement at the advertisement exposure position designated by the content distribution terminal 200. [ That is, the advertisement registering unit 150 can register the advertisement on the web page screen at a position designated by the content providing terminal 200.

In addition, the advertisement registering unit 150 may display the location where advertisement exposure is possible. Then, the advertisement registration unit 150 can register the advertisement at the advertisement exposure position designated by the content distribution terminal 200 among the positions where the advertisement can be exposed. In other words, the content publisher can designate the location where the advertisement is to be displayed on the web page, but may select one of the plurality of advertisement exposure sites provided by the content providing apparatus 100 to expose the advertisement.

The content providing unit 160 provides the content and the advertisement registered in the content to the content request terminal 300 through the communication network 400 when there is a content provision request of the content request terminal 300 through the communication network 400 do. That is, when providing the content displayed by the content distribution terminal 200 to the content request terminal 300, the content provider 160 not only displays the content but also the advertisement registered in the content by the content distribution terminal 200 To the content request terminal 300 together.

At this time, the content providing unit 160 may determine whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement. For example, if it is assumed that the exposure time of the advertisement registered in the content requested by the content request terminal 300 is set to "weekdays", if the content is requested during the week, the content and the advertisement are provided to the content request terminal 300 , And if the corresponding content is requested on weekends, the content can be provided only to the content request terminal 300. Assuming that the advertisement exposure time registered in the content requested by the content request terminal 300 is set as "January 1, 2014 to January 31, 2014", the content is displayed on January 31, 2014 If the content is requested, the content and the advertisement are provided to the content request terminal 300, and if the content is requested on February 1, 2014, the content can be provided only to the content request terminal 300.

3 is a diagram for explaining an operation of registering an advertisement in a content according to the present invention.

3, the content publishing terminal 200 outputs a web page, such as a bulletin board, provided by the content providing apparatus 100 through a display screen (SCR) of the content publishing terminal 200. Then, the content publishing terminal 200 can display the content UC in the content providing apparatus 100 according to the operation of the content publisher. When the content UC is posted according to the operation of the content publisher, the content publishing terminal 200 can register the advertisement AD in the content UC according to the operation of the content publisher. Of course, when registering the advertisement AD in the content UC, the content publishing terminal 200 can also set the exposure time information of the advertisement AD according to the operation of the content publisher.

The content providing apparatus 100 transmits the content UC and the advertisement AD together with the content requesting terminal 300 to the content requesting terminal 300. [ ).

4 is a view for explaining an advertisement exposure position according to the present invention.

Referring to FIG. 4, when registering the advertisement AD in the content UC, the content publishing terminal 200 searches for a location (AP_1 to AP_10) where advertisement exposure is possible through the display screen (SCR) of the content publishing terminal 200 ). The advertisement AD can be set at the advertisement exposure position selected by the content publisher among the plurality of advertisement exposure positions AP_1 to AP_10.

In other words, the content publisher may arbitrarily determine the exposure position of the advertisement AD. However, as shown in FIG. 4, one of the advertisement exposure positions AP_1 to AP_10 provided by the content providing apparatus 100 may be designated, AD) can be registered.

The content providing apparatus 100 transmits the content UC and the advertisement AD together with the content requesting terminal 300 to the content requesting terminal 300. [ , So that the advertisement AD can be exposed at the set position.

Referring to FIG. 5, a method of providing online contents posted together with an online advertisement by a publisher according to a preferred embodiment of the present invention will be described.

FIG. 5 is a flowchart illustrating a method of providing online contents posted together with online advertisements by a publisher according to a preferred embodiment of the present invention.

5, the content publishing terminal 200 transmits a content to the content providing apparatus 100 via the communication network 400 in order to display the content on a web page such as a bulletin board provided by the content providing apparatus 100 (S110).

Then, the content providing apparatus 100 displays the content received from the content publishing terminal 200 on the web page (S130).

Then, the content providing apparatus 100 registers the advertisement selected by the content publishing terminal 200 in the content (S150). That is, the content providing apparatus 100 can generate an advertisement according to the advertisement format selected by the content publishing terminal 200 by the operation of the content publishing terminal 200. At this time, the advertisement may be generated using the advertisement template. Then, the content providing apparatus 100 can register the advertisement received from the content distribution terminal 200 or the advertisement generated by the operation of the content distribution terminal 200 in the content requested to be displayed by the content distribution terminal 200 .

Here, when the content providing apparatus 100 registers the advertisement in the content, the content providing apparatus 100 can set the exposure time information of the advertisement. That is, the content providing apparatus 100 can set the exposure time information of the advertisement registered in the content by the operation of the content publishing terminal 200 that provides the content. The exposure time information may include at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement. The content providing apparatus 100 can also register the advertisement at the advertisement exposure position designated by the content distribution terminal 200. [ In addition, the content providing apparatus 100 may display a position where advertisement exposure can be distinguished, and may register the advertisement at the advertisement exposure position designated by the content providing terminal 200 among the positions where the advertisement can be exposed.

Thereafter, when a request for providing a content is received from the content request terminal 300 through the communication network 400 (S170), the content providing apparatus 100 provides the content and the advertisement registered in the content to the content request terminal 300 (S190). At this time, the content providing apparatus 100 may determine whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement.

On the other hand, when an advertisement is registered in a content according to the present invention, a predetermined point may be deducted from a point (e.g., a reserve, etc.) held by the content publisher. For example, assuming that the point of registering the advertisement in the content of the content publisher is "1,000 points", if the content publisher 'A' has 2,000 points and the cone content publisher 'B' The content publisher 'A' can register the advertisement in the content while displaying the content, but the content publisher 'B' can not register the advertisement in the content while displaying the content due to insufficient holding points.

In addition, when a content is registered in an advertisement, points deducted according to the advertisement format can be set differently, and points deducted according to the location where the advertisement is exposed can be set differently, instead of a certain point being deducted. In addition, points deducted according to advertisement exposure time information can be set differently.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and a carrier wave Transmission). In addition, the computer-readable recording medium may be distributed to computer devices connected to a wired / wireless communication network, and a computer-readable code may be stored and executed in a distributed manner.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes may be made and equivalents may be substituted without departing from the scope of the appended claims.

100: content providing apparatus, 110: communication unit,
120: content display unit, 130: storage unit,
140: an advertisement generation unit, 150: an advertisement registration unit,
160: Content provider, 200: Content delivery terminal,
300: content request terminal, 400: communication network

Claims (17)

A content display unit for displaying a content received from the content distribution terminal through a communication network;
An advertisement registration unit for registering the advertisement selected by the content distribution terminal in the content; And
A contents providing unit for providing the contents and the advertisement registered in the contents to the contents request terminal through the communication network when the contents are requested to be provided;
The online content providing apparatus is disclosed together with an online advertisement by a publisher.
The method of claim 1,
Wherein the advertisement registration unit is posted together with an on-line advertisement by a publisher setting information on the exposure time of the advertisement when the advertisement is registered in the content.
3. The method of claim 2,
Wherein the exposure time information is posted together with an online advertisement by a publisher including at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.
3. The method of claim 2,
Wherein the content providing unit is posted together with an online advertisement by a publisher that determines whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement.
The method of claim 1,
And an advertisement generation unit that generates the advertisement according to the advertisement format selected by the content distribution terminal by the operation of the content distribution terminal.
The method of claim 5,
Wherein the advertisement is posted together with an online advertisement by a publisher generated using an advertisement template.
The method of claim 1,
Wherein the advertisement registration unit is posted together with an online advertisement by a publisher that registers the advertisement at an advertisement exposure position specified by the content distribution terminal.
8. The method of claim 7,
Wherein the advertisement registration unit displays the location where the advertisement can be exposed so as to be distinguishable and the advertisement registration unit registers the advertisement with the online advertisement by the publisher registering the advertisement at the advertisement exposure position specified by the content distribution terminal Published online content delivery device.
An online content providing method for an online content providing apparatus that is published together with an online advertisement by a publisher,
Displaying content received from a content distribution terminal via a communication network;
Registering an advertisement selected by the content distribution terminal in the content; And
Providing the content and the advertisement registered in the content to the content request terminal through the communication network if the content is requested to be provided;
The method comprising the steps of: (a)
The method of claim 9,
Wherein the advertisement registration step is performed together with an online advertisement by a publisher configured to set information on exposure time of the advertisement when the advertisement is registered in the content.
11. The method of claim 10,
Wherein the exposure time information is posted together with an online advertisement by a publisher including at least one of an exposure period of the advertisement, an exposure period of the advertisement, and an exposure time of the advertisement.
11. The method of claim 10,
Wherein the content providing step includes the step of determining whether to provide the advertisement based on the advertisement exposure timing information set in the advertisement.
The method of claim 9,
And generating the advertisement according to the advertisement format selected by the content distribution terminal by the operation of the content distribution terminal.
The method of claim 13,
Wherein the advertisement is posted together with an online advertisement by a publisher generated using an advertisement template.
The method of claim 9,
Wherein the advertisement registration step is posted together with an online advertisement by a publisher that registers the advertisement at an advertisement exposure location designated by the content distribution terminal.
16. The method of claim 15,
Wherein the advertisement registration step includes the step of displaying the advertisement available position to be distinguishable and registering the advertisement at the advertisement exposure position specified by the content distribution terminal among the positions where the advertisement can be exposed, How to provide online content with your ads.
A computer-readable recording medium having recorded thereon a program for causing a computer to execute an online content providing method published together with an online advertisement by a publisher according to any one of claims 9 to 16.

KR1020140062333A 2014-05-23 2014-05-23 Apparatus and method for providing on-line contents to be registered on-line AD by user KR20150135693A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200082200A (en) 2018-12-28 2020-07-08 황재윤 Ads revenue distribution method using information contents platform

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200082200A (en) 2018-12-28 2020-07-08 황재윤 Ads revenue distribution method using information contents platform

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