KR101638146B1 - Method for providing beacon commercial service - Google Patents

Method for providing beacon commercial service Download PDF

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KR101638146B1
KR101638146B1 KR1020150185639A KR20150185639A KR101638146B1 KR 101638146 B1 KR101638146 B1 KR 101638146B1 KR 1020150185639 A KR1020150185639 A KR 1020150185639A KR 20150185639 A KR20150185639 A KR 20150185639A KR 101638146 B1 KR101638146 B1 KR 101638146B1
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beacon
advertisement
mobile terminal
data
outdoor
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KR1020150185639A
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Korean (ko)
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조현욱
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주식회사 마스피플
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H04W4/008—

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  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Provided is a method for providing a beacon advertisement service comprising: a step for receiving and storing a position of an outdoor advertisement medium, a beacon identifier connected to the outdoor advertisement medium, and outdoor advertisement medium data including advertisement data of the outdoor advertisement medium from an outdoor advertisement medium server; a step for extracting an identifier included in a beacon receiving event when the beacon receiving event receiving a beacon signal is received from a mobile terminal; a step for extracting outdoor advertisement medium data of the outdoor advertisement medium connected to a beacon transmitting the beacon signal based on the extracted identifier; and a step for transmitting content data, which is displayed in the mobile terminal among the extracted outdoor advertisement medium data, to the mobile terminal.

Description

{METHOD FOR PROVIDING BEACON COMMERCIAL SERVICE}

The present invention relates to a method of providing a beacon advertisement service.

In recent years, interest in outdoor advertisement media has been decreasing as the spread of smart terminals including smart phones and smart pads has become active and various programs and applications have been researched and developed.

At this time, a method of advertising an outdoor advertisement medium using different types of media is performed by using a different type of advertisement medium. In this regard, Korean Patent Laid-Open Publication No. 2009-0074671 (published on July 7, 2009) discloses a method of advertising using a different medium of a floor advertisement and a communication medium.

However, even if an advertisement is made using a heterogeneous medium, if the heterogeneous media is not information that can be interlocked or written immediately, it is also required that the user's effort is required, Mostly.

In an embodiment of the present invention, a beacon is installed so as to correspond one-to-one to an outdoor advertisement medium, and a mobile terminal receiving a beacon signal displays the same content in association with an outdoor advertisement medium, The beacon advertisement service providing method can maximize the advertising effect by increasing the probability that the beacon advertisement service is continued. It should be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

As a technical means for achieving the above technical object, an embodiment of the present invention is a method for controlling an outdoor advertising medium including a location where an outdoor advertisement medium is installed from an outdoor advertisement medium server, an identifier of a beacon interlocked with an outdoor advertisement medium, Extracting an identifier included in a beacon reception event when receiving a beacon reception event receiving a beacon signal from the mobile terminal, receiving the beacon signal based on the extracted identifier, Extracting outdoor advertisement medium data of an outdoor advertisement medium interlocked with a beacon, and transmitting content data to be displayed on the mobile terminal among the extracted outdoor advertisement medium data to the mobile terminal.

According to any one of the above-mentioned objects of the present invention, a beacon is installed in a one-to-one correspondence with an outdoor advertisement medium, and a mobile terminal receiving a beacon signal displays the same content in association with an outdoor advertisement medium, It is possible to maximize the advertisement effect by increasing the probability that exposure to the medium leads to purchase.

FIG. 1 is a block diagram illustrating a system for providing a beacon advertisement service based on an outdoor advertisement medium according to an embodiment of the present invention. Referring to FIG.
FIG. 2 is a block diagram illustrating a beacon advertisement service providing server shown in FIG. 1. FIG.
FIG. 3 is a view for explaining an embodiment in which the beacon advertisement service shown in FIG. 1 is implemented.
FIG. 4 is a diagram illustrating a process in which data is transmitted and received between the respective components included in FIG. 1 according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing a beacon advertisement service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

The terms "about "," substantially ", etc. used to the extent that they are used throughout the specification are used in their numerical values or in close proximity to their numerical values when the manufacturing and material tolerances inherent in the stated meanings are presented, Accurate or absolute numbers are used to help prevent unauthorized exploitation by unauthorized intruders of the referenced disclosure. The word " step (or step) "or" step "does not mean" step for. &Quot;

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In the present description, some of the operations or functions described as being performed by a terminal, a device, or a device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed in a terminal, device or device connected to the server.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram illustrating a beacon advertisement service providing system according to an embodiment of the present invention. Referring to FIG. 1, a beacon advertisement service providing system 1 includes a beacon 100, a beacon advertisement service providing server 300, a mobile terminal 400, an offline terminal 500, and an online terminal 600 . However, the beacon advertisement service providing system 1 of FIG. 1 is only an embodiment of the present invention, and thus the present invention is not limited to FIG.

At this time, the respective components of FIG. 1 are generally connected through a network 200. For example, as shown in FIG. 1, a beacon 100 and a beacon advertisement service providing server 300 may be connected through a network 200. The beacon 100 may be connected to the mobile terminal 400 through the network 200. The beacon 100 may be connected to the offline store terminal 500 or the online terminal 600 via the network 200 via the beacon advertisement service providing server 300. [ The beacon advertisement service providing server 300 may be connected to the beacon 100, the mobile terminal 400, the offline terminal 500, and the online terminal 600 through the network 200. The mobile terminal 400 may be connected to the beacon 100 through the network 200 and may be connected to the offline terminal 500 or the online terminal 300 via the network 200 via the beacon advertisement service providing server 300. [ Lt; RTI ID = 0.0 > 600 < / RTI > The offline terminal 500 and the online terminal 600 may be connected to the beacon advertisement service providing server 300 through the network 200. [

Here, the network 200 refers to a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers. One example of such a network 200 is a 3rd Generation Partnership Project (3GPP) network, (LAN), a wide area network (WAN), a personal area network (PAN), and the like. Network, a Bluetooth network, a satellite broadcast network, an analog broadcast network, a Digital Multimedia Broadcasting (DMB) network, and the like. The beacon 100, the beacon advertisement service providing server 300, the mobile terminal 400, the offline terminal 500 and the online terminal 600 shown in FIG. 1 are not construed as being limited to those shown in FIG.

A method of providing a beacon advertisement service according to an embodiment of the present invention is characterized in that online and offline are connected through an outdoor advertisement medium and can easily communicate with a customer.

The beacon 100 may be a device that transmits information about the outdoor advertisement medium including the identifier of the beacon 100 to the mobile terminal 400. [ At this time, the identifier and information of the beacon 100 may be stored in the beacon advertisement service providing server 300 and mapped to the identifier. The beacon 100 may be a device that wakes up when a preset signal is input and transmits information to the mobile terminal 400. [ The beacon 100 may be the same as the outdoor advertisement medium in which the beacon 100 is installed in the mobile terminal 400 or may be a transmitting device for displaying information associated with the outdoor advertisement medium.

The beacon advertisement service providing server 300 may be a server for receiving and storing data for an outdoor advertisement medium from at least one advertiser server or at least one advertisement server (not shown). The beacon advertisement service providing server 300 may be a server for storing the location of the beacon 100, the image of the outdoor advertisement medium provided with the beacon 100, and the data for the outdoor advertisement medium. When the beacon advertisement service providing server 300 receives the information of the beacon 100 from the mobile terminal 400, the beacon advertisement service providing server 300 transmits the beacon advertisement to the mobile terminal 400, A server or a server for displaying a site or a location from which the same content as the outdoor advertisement medium installed with the mobile terminal 100 can be displayed on the mobile terminal 400 or the object linked to the outdoor advertisement medium or the object advertised on the outdoor advertisement medium can be purchased . At this time, the beacon 100 transmits a signal to an unspecified number of beacons. The beacon advertisement service providing server 300 collects the information of the mobile terminal 400 together, If the user information of the advertisement server 400 does not coincide with the advertisement target information, information that is the same as the outdoor advertisement medium or that is linked with the outdoor advertisement medium is not displayed on the mobile terminal 400. The beacon advertisement service providing server 300 transmits the information of the mobile terminal 400 to the offline terminal 500 or the online terminal 600 when the payment is made in the mobile terminal 400, Or may be a server that enables the online terminal 600 to transmit or deliver articles to the user of the mobile terminal 400. Also, the beacon advertisement service providing server 300 may be a server for searching for the same data or parameters of the contents of the mobile terminal 400 and the outdoor advertisement medium, and controlling the same data or parameters to be included in the contents. If the beacon advertisement service providing server 300 receives the beacon signal from the mobile terminal 400 and the beacon advertisement service providing server 300 receives the beacon signal from the mobile terminal 400, And may be a server for allowing the outdoor advertisement medium to be displayed. Here, the beacon advertisement service providing server 300 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like on which a WEB browser is installed.

When receiving a beacon signal from the beacon 100, the mobile terminal 400 may be a terminal outputting a page or a program activated by the beacon signal. When receiving the activation signal from the beacon 100, the mobile terminal 400 may be a terminal that transmits a request signal to the beacon advertisement service providing server 300 to activate a page or a program. In addition, the mobile terminal 400 may receive an acknowledgment signal from the beacon advertisement service providing server 300 to confirm whether the beacon 100 is an object to be targeted. The mobile terminal 400 may be a terminal that provides an acknowledgment signal to the beacon advertisement service providing server 300 and can start control according to the beacon advertisement output according to the provided acknowledgment signal. In addition, when an event for purchasing an advertisement occurs, the mobile terminal 400 may transmit the advertisement to the beacon advertisement service providing server 300 to prepare the article in the offline terminal 500 or the online terminal 600 . The mobile terminal 400 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like on which a WEB browser is installed. In addition, the mobile terminal 400 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. The mobile terminal 400 is a wireless communication device that is guaranteed to be portable and mobility, for example, a Personal Communication System (PCS), a Global System for Mobile communications (GSM), a Personal Digital Cellular (PDC) ), A PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) based wireless communication device, such as a smartphone, a smartpad, a tablet PC, and the like.

The offline terminal 500 and the online terminal 600 may be configured to allow the user of the mobile terminal 100 to use or receive the article when the purchase of the mobile terminal 100 occurs in the beacon advertisement service providing server 300 Or the like. At this time, the offline terminal 500 and the online terminal 600 may be an advertiser terminal that transmits an outdoor advertisement medium. The offline terminal 500 and the online terminal 600 are connected to the beacon advertisement service providing server 300 when the payment is made in the mobile terminal 100 through the beacon advertisement service providing server 300 . Here, the offline terminal 500 and the online terminal 600 may be implemented by a computer that can access a remote server or terminal through the network 200. Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like on which a WEB browser is installed. In addition, the offline terminal 500 and the online terminal 600 may be implemented as terminals capable of connecting to a remote server or terminal through the network 200. [ The offline terminal 500 and the online terminal 600 are, for example, wireless communication devices that are guaranteed to be portable and mobility, such as a PCS (Personal Communication System), a GSM (Global System for Mobile communications), a PDC (Personal Digital Cellular) (PHS), a PDA (Personal Digital Assistant), an IMT (International Mobile Telecommunication) -2000, a CDMA (Code Division Multiple Access) -2000, a W-CDMA A handheld based wireless communication device such as a handheld device, a smartphone, a smartpad, a tablet PC, and the like.

FIG. 2 is a block diagram for explaining a beacon advertisement service providing server shown in FIG. 1, and FIG. 3 is a diagram for explaining an embodiment in which the beacon advertisement service shown in FIG. 1 is implemented.

The beacon advertisement service providing server 300 according to an embodiment of the present invention may include a storage unit 310, a first extracting unit 320, a second extracting unit 330, and a transmitting unit 340 .

A beacon advertisement service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with the beacon advertisement service providing server 300 may install a customized learning solution providing application, a program, Or open. Also, the service program may be executed in the mobile terminal 400, the offline terminal 500, and the online terminal 600 using a script executed in the web browser. Here, a web browser is a program that enables a WWW (World Wide Web) service, and is a program for receiving and displaying hypertext described in hypertext mark-up language (HTML), for example, Netscape (Netscape) An Explorer, chrome, and the like. Further, the application refers to an application on the terminal, for example, an app (app) running on a mobile terminal (smart phone).

The beacon 100, the beacon advertisement service providing server 300, the mobile terminal 400, the offline terminal 500 and the online terminal 600 are connected to the network 200 Means creating a communication object at the communication contact for communication with the terminal. The beacon advertisement service providing server 300 can exchange data with each other through a communication object.

2, the storage unit 310 stores the location where the outdoor advertisement medium is installed from the outdoor advertisement medium server (not shown), the identifier of the beacon 100 linked with the outdoor advertisement medium, and the advertisement data of the outdoor advertisement medium Outdoor advertising media data can be received and stored. Here, the outdoor advertisement media server may be the offline terminal 500 or the online terminal 600. In this case, the identifier of the beacon 100 may be a unique number for identifying the location and type of the beacon 100 and the outdoor advertisement medium linked to the beacon 100. The advertisement data may include an image of the outdoor advertisement medium, a size of the advertisement medium, and contents of the advertiser who ordered the outdoor advertisement medium.

The first extractor 320 may extract an identifier included in the beacon 100 reception event when receiving the beacon 100 reception event that received the beacon signal from the mobile terminal 400. [ Here, if the mobile terminal 400 is located within the communication range of the beacon 100, it may receive the beacon signal from the beacon 100. [ At this time, assuming that the mobile terminal 400 receives all of the beacon signals, the service interlocked with the outdoor advertisement medium may be regarded as another kind of spam to the user of the mobile terminal 400. Accordingly, the beacon signal may be selectively transmitted only to the mobile user interested in the outdoor advertisement media, or may be selectively transmitted to the beacon advertisement service providing server 300 by receiving the beacon signal received from the mobile terminal 400, The content data corresponding to the outdoor advertisement medium can be output according to the user information.

That is, the outdoor advertisement medium data includes the advertisement target information. When receiving the beacon signal from the mobile terminal 400, the outdoor advertisement medium data compares the basic information of the mobile terminal 400 with the advertisement target information, If the basic information does not match the advertisement target information, the beacon 100 advertisement service of the mobile terminal 400 may be stopped. For example, suppose that the outdoor advertising media data is a woman's product advertisement targeting women, and if a man is excluded or a certain age group is targeted, if it is not a corresponding age group, , And may not transmit a signal for obtaining information on the advertisement to the beacon advertisement service providing server 300. Accordingly, it is possible to reduce the usage amount of the computing resources and networking resources of the mobile terminal 400, and to allow the user to recognize the outdoor advertisement medium as one important information rather than the outdoor advertisement medium as another spam So that the advertisement effect can be substantially generated.

The transmission unit 340 may transmit the content data to be displayed on the mobile terminal 400 to the mobile terminal 400 among the extracted outdoor advertisement media data. At this time, after the mobile terminal 400 receives the beacon signal, it may not request the input of the user interface until it outputs the content data. In other words, most of the cases in which most of the advertisements provide only a route and allow the user to perform some action again, in most cases, the user does not input the interface or stops the advertisement in that state. Therefore, the transmitting unit 340 controls the loading of the advertisement information in the memory in the background mode of the mobile terminal 400 in advance so that the user can view the advertisement without any action at the mobile terminal 400 . Accordingly, the mobile terminal 400 can directly output the information about the advertisement without any operation.

The outdoor advertisement medium data may include location data of the advertisement object based on the location of the beacon 100 and the mobile terminal 400 may map the location data of the advertisement object on the basis of the location of the beacon 100 And when the location data is selected through the interface of the mobile terminal 400, the route data between the current location of the mobile terminal 400 and the selected location data can be output to start navigation. For example, when a user views an advertisement, the user may want to obtain information about the advertisement immediately, or may want to actually view the advertisement. In such a case, when the user conducts the search for the map, the user feels annoyed and may give up. Accordingly, in order to prevent this, the location data of the advertisement object is displayed on the map, and when the location data is selected through the interface of the mobile terminal 400, the route data is outputted to immediately start the navigation, You can also reduce it.

The second extracting unit 330 may extract the outdoor advertisement medium data of the outdoor advertisement medium linked to the beacon 100 that transmitted the beacon signal based on the extracted identifier. At this time, when the outdoor advertisement medium-based beacon advertisement service providing server 300 confirms that the basic information of the mobile terminal 400 does not match with the advertisement target information through the beacon 100 reception event, And the execution of the subsequent steps can be stopped. In other words, if the advertiser does not want to or does not want the user, the advertiser may waste the advertisement cost, and the user may feel that the advertisement is ineffective or the user feels that the advertisement is spam, Or if the user does not want it, the usage amount of the user's computing resources and network resources can be reduced and the advertisement cost can be saved.

When the mobile terminal 400 generates the media content including the beacon 100, the location and information of the beacon 100 may be displayed on the generated media content. For example, when the mobile terminal 400 photographs or captures a moving image, the mobile terminal 400 may receive a beacon signal. The mobile terminal 400 located at a distance that receives the beacon signal may photograph the advertisement medium corresponding to the beacon 100 or may not photograph the beacon 100, but may include it in the media content. For example, in the former case, a description or a link to an outdoor advertisement medium is inserted so as to be overlaid on the photographed media contents. In the latter case, the outdoor advertisement medium is located at a position outside the angle of the camera, A description of whether or not it was overlaid can be displayed. At this time, when the mobile terminal 400 takes an action such as touching or dragging the overlaid text or image, the mobile terminal 400 transmits an advertisement information request event to the beacon advertisement service providing server 300, And receive and display the advertisement information in response thereto.

In this case, the media content includes the advertisement data including the location data of the advertisement object, the advertisement data, and the interlocking data. When the input of the user interface exists in the media content, the advertisement data may be overlaid on the media content.

Communication between the beacon 100 outputting the beacon signal and the mobile terminal 400 may be performed using Bluetooth version 4.0 or higher and the beacon 100 may be provided to the outdoor advertisement media installed in the public transportation.

A method of providing a beacon advertisement service according to an embodiment of the present invention will now be described with reference to FIG.

Referring to FIG. 3, (a) a beacon advertisement service method is a method in which, when there is a user viewing a PSD advertisement such as a subway, for example, a user's mobile terminal 400 receives a beacon signal through a beacon 100 can do. Then, the mobile terminal 400 can transmit the received beacon signal to the beacon advertisement service providing server 300 to receive the information about the outdoor advertisement medium, and use the received information in the online store or the offline store .

(b) The outdoor advertisement medium can be installed at a bus stop or a public transportation stop such as a subway, and one outdoor advertisement medium can correspond to one beacon 100 one by one. The mobile terminal 400 of the bus or subway user can receive a beacon push message from the beacon advertisement service providing server 300 by receiving the beacon signal of the beacon 100. [ In addition, the passengers on the bus can also receive a beacon push message when there is an outdoor advertising medium on the bus and the beacon 100 is installed.

(c) On the other hand, the PSD advertisement may be installed on both sides of the screen door in the subway. Similarly, the mobile terminal 400 of the subway user receives the beacon signal of the beacon 100, A beacon push message can be received. Also, the subway passenger can receive the beacon push message when the outdoor advertisement medium exists in the subway and the beacon 100 is installed.

2 and FIG. 3 can be easily derived from the same or similar contents as the contents of the beacon advertisement service providing method described above with reference to FIG. 1, Omit it.

FIG. 4 is a diagram illustrating a process in which data is transmitted and received between the respective components included in FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving a signal according to an embodiment of the present invention will be described with reference to FIG. 5. However, the present invention is not limited to such an embodiment, and according to various embodiments described above, It is apparent to those skilled in the art that the process of transmitting and receiving the shown data can be changed.

Referring to FIG. 5, the beacon advertisement service providing server 300 receives outdoor advertisement medium data from the offline terminal 500 or the online terminal 600 and stores the received outdoor advertisement media data (S4100).

Then, when the beacon signal is received from the beacon 100 in step S4200, the mobile terminal 400 transmits the beacon advertisement service providing server 300 to the beacon advertisement service providing server 300 in step S4300, The beacon advertisement service providing server 300 can extract the identifier of the beacon 100 and extract the data of the outdoor advertisement medium (S4500).

Also, the beacon advertisement service providing server 300 transmits the outdoor advertisement medium data to the mobile terminal 400 (S4600), the mobile terminal 400 displays the outdoor advertisement medium (S4700), grasps the location (S4800), and can guide the route (S4900).

At this time, if payment is made in the mobile terminal 400 (S4910), payment information can be directly transmitted from the beacon advertisement service providing server 300 or from the mobile terminal 400 (S4920) The beacon advertisement service providing server 300 may transmit the information of the user who made the payment (S4930). By using this, the beacon advertisement service providing server 300 can transmit the feedback data for the advertisement to the advertiser.

The order between the above-described steps S4100 to S4930 is only an example, but is not limited thereto. That is, the order among the above-described steps S4100 to S4930 may be mutually varied, and some of the steps may be executed or deleted at the same time.

The beacon advertisement service providing method of FIG. 4, which is not described above, can be easily deduced from the same or described contents of the beacon advertisement service providing method described above with reference to FIGS. 1 to 3, Omit it.

5 is a flowchart illustrating a method of providing a beacon advertisement service according to an embodiment of the present invention. 5, the beacon advertisement service providing server receives the outdoor advertisement medium data including the location where the outdoor advertisement medium is installed from the outdoor advertisement medium server, the identifier of the beacon interlocked with the outdoor advertisement medium, and the advertisement data of the outdoor advertisement medium (S5100).

Then, when receiving the beacon reception event in which the beacon signal is received from the mobile terminal, the beacon advertisement service providing server extracts the identifier included in the beacon reception event (S5200).

Also, the beacon advertisement service providing server extracts the outdoor advertisement medium data of the outdoor advertisement medium linked with the beacon that transmitted the beacon signal based on the extracted identifier (S5300).

Then, the beacon advertisement service providing server transmits content data to be displayed on the mobile terminal among the extracted outdoor advertisement media data to the mobile terminal (S5400).

Since the beacon advertisement service providing method of FIG. 5 has not been described, it can be easily deduced from the same or explained contents of the beacon advertisement service providing method described above with reference to FIGS. 1 to 4, Omit it.

The beacon advertisement service providing server according to the embodiment described with reference to FIG. 5 may also be embodied in the form of a recording medium including instructions executable by a computer, such as an application executed by a computer or a program module. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium can include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

The method of providing a beacon advertisement service according to an embodiment of the present invention may be executed by an application installed in a terminal (which may include a program included in a platform or an operating system basically installed in the terminal) (I.e., a program) directly installed on a master terminal by a user via an application providing server such as an application store server, an application, or a web server associated with the service. In this regard, the method of providing a beacon advertisement service according to an embodiment of the present invention may be implemented as an application installed in a terminal or directly installed by a user (i.e., a program) Can be recorded on the medium.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

Claims (7)

A beacon advertisement service providing method executed by a beacon advertisement service providing server,
Receiving and storing outdoor advertisement medium data including a location where an outdoor advertisement medium is installed from an outdoor advertisement medium server, an identifier of beacon interlocked with an outdoor advertisement medium, and advertisement data of an outdoor advertisement medium;
Extracting an identifier included in the beacon reception event when receiving a beacon reception event that received a beacon signal from the mobile terminal;
Extracting outdoor advertisement medium data of an outdoor advertisement medium interlocked with a beacon transmitted with the beacon signal based on the extracted identifier;
Transmitting, from the extracted outdoor advertisement medium data, content data to be displayed on the mobile terminal to the mobile terminal;
Lt; / RTI >
The mobile terminal does not request to input the user interface until receiving the beacon signal and outputting the content data,
And if the mobile terminal generates the media content including the beacon, displays the location and information of the beacon in the generated media content.
The method according to claim 1,
Wherein the outdoor advertising medium data includes location data of the advertisement object based on the location of the beacon,
Wherein the mobile terminal displays location data of the advertisement object on the map on the basis of the beacon location, and when the location data is selected through the interface of the mobile terminal, route data between the current location of the mobile terminal and the selected location data To start the navigation.
The method according to claim 1,
Wherein the outdoor advertisement medium data includes advertisement target information,
When receiving the beacon signal from the mobile terminal, comparing the basic information of the mobile terminal with the advertisement target information, and if the basic information of the mobile terminal does not match the advertisement target information, Wherein the service is stopped.
The method of claim 3,
The outdoor advertisement medium based beacon advertisement service providing server comprises:
Wherein the step of extracting the identifier and the execution of the steps subsequent thereto are stopped when it is confirmed through the beacon reception event that the basic information of the mobile terminal does not match the advertisement target information.
delete The method according to claim 1,
Wherein the media content includes advertisement data including location data of the advertisement object, advertisement data, and interworking data,
And if the input of the user interface exists in the media content, the advertisement data is displayed overlaid on the media content.
The method according to claim 1,
Wherein the communication between the beacon outputting the beacon signal and the mobile terminal uses Bluetooth version 4.0 or higher, and the beacon is provided to an outdoor advertisement medium installed in public transportation.
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KR101958313B1 (en) * 2017-12-20 2019-03-14 주식회사 얍컴퍼니 method of processing the integrated analysis of promotion result data for omnichannel advetisement platform which is configured based on inaudible high-frequency beacons
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