EP2634763A2 - Support publicitaire en forme de couches - Google Patents

Support publicitaire en forme de couches Download PDF

Info

Publication number
EP2634763A2
EP2634763A2 EP13000995.4A EP13000995A EP2634763A2 EP 2634763 A2 EP2634763 A2 EP 2634763A2 EP 13000995 A EP13000995 A EP 13000995A EP 2634763 A2 EP2634763 A2 EP 2634763A2
Authority
EP
European Patent Office
Prior art keywords
advertising
advertising medium
packaging
medium
area
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP13000995.4A
Other languages
German (de)
English (en)
Other versions
EP2634763A3 (fr
Inventor
Wolfgang Probst
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from DE201220002257 external-priority patent/DE202012002257U1/de
Priority claimed from DE201210004126 external-priority patent/DE102012004126A1/de
Application filed by Individual filed Critical Individual
Publication of EP2634763A2 publication Critical patent/EP2634763A2/fr
Publication of EP2634763A3 publication Critical patent/EP2634763A3/fr
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/10—Fastening or securing by means not forming part of the material of the label itself by an adhesive layer
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/0272—Labels for containers

Definitions

  • the invention relates to a sheet-like advertising medium for the rear attachment to a package.
  • packages which have one or more imprints, e.g. Pizza boxes, which are printed on the front with a figure of a pizza maker and the name of the issuing pizzeria.
  • the object is achieved by a sheet-like advertising medium for fastening to the rear of a packaging, having at least one at least one predetermined separation point releasably secured advertising area.
  • a user can thus remove this at least one advertising area defined, in particular tear off.
  • the advertising medium thus enables an improved use of packaging as an advertising platform, since a variety of advertising media and advertising areas can be used.
  • a user of the packaging will feel an urge to open or tear them down and thus actively perceive by releasably securing the advertising media. Also, the possibility is given to take the advertising areas, which increases the range of advertising applied.
  • a sheet-like advertising medium can be understood in particular an advertising medium, which has a flat basic shape.
  • the sheet-like advertising medium may consist in particular of paper, cardboard and / or plastic layer (s), possibly laminated.
  • the sheet-like advertising medium can be non-destructively bendable for easy application even on curved surfaces.
  • An advertising area may, in particular, be understood as a subarea of the advertising medium which has advertising information.
  • Advertising information can be understood as any information which can serve advertising purposes.
  • the advertising information may be of a commercial nature (e.g., as an advertisement for a business) or non-commercial (e.g., as part of non-commercial campaigns, for example, to attend medical checkups).
  • the advertising area may be designed as a business card, e.g. printed on one or two sides.
  • the advertising information may be e.g. a name, a service provided, an address, a profession, a telephone number, a website and / or a figurative mark, a color mark and / or other trade mark etc.
  • the advertising information may also be a reference to information available elsewhere.
  • the advertising information may include in particular a QR code, a web code, a short URL, etc.
  • the advertising medium for example, the front side over the entire surface with a picture, etc. be provided.
  • An attachment of the advertising medium to the packaging can be realized, for example, by gluing, plugging into holding tabs of the packaging, etc.
  • the advertising medium has a plurality, surrounded by an outer frame, releasably secured advertising areas.
  • the sheet-like advertising medium can be securely attached to the edge of the packaging. Also, a simple and safe handling is possible.
  • adjacent releasably secured advertising areas are connected to each other via a predetermined separation point.
  • two or more advertising areas can adjoin one another directly. This allows a particularly compact arrangement of the advertising areas.
  • the outer frame has at least one separating web and the releasably secured advertising areas are connected via at least one predetermined breaking point with at least one separating web.
  • This allows a separation of one or more advertising areas without an attachment of adjacent advertising areas on the advertising medium is affected.
  • This also allows a clear and 'clean' looking advertising medium even with one or more demolished advertising areas.
  • the advertising areas are arranged like a matrix. This allows a simple production and clear appearance of the advertising medium.
  • the advertising medium is not limited to this.
  • the advertising areas can also have a different shape.
  • other than a matrix-like arrangement may be made, e.g. an embodiment in the form of ring sectors.
  • the advertising medium is constructed in one layer.
  • This advertising medium can be attached directly to the packaging, e.g. pasted on, etc.
  • Such an advertising medium is particularly simple and inexpensive to produce.
  • the advertising medium has at least one cover layer with the at least one advertising area and at least one base on which the cover layer is applied, wherein the base is not connected to the cover layer in a region below an advertising area.
  • This, in particular two-ply, embodiment has the advantage that it can be attached with its back over a large area, in particular the entire surface of the packaging, in particular by a bond.
  • such an area of the base covered by an advertising area can be provided with information independently of the packaging.
  • the base being printed locally in at least one area or area below an advertising area.
  • the advertising medium has an inserted card between the cover layer and the base under an advertising area.
  • the card can be removed by opening or tearing off the advertising medium.
  • At least one advertising area is partially transparent. This allows an at least partial view of an existing area or area below the advertising area. This can increase the curiosity of a viewer, in particular in the case of a window that is introduced only over part of the area.
  • the window may e.g. be formed as a recess with or without transparent film.
  • the advertising medium has at least one continuous further predetermined separation point, by means of which at least that part of the advertising medium which comprises all the advertising media can be separated from the packaging in a predetermined manner.
  • the advertising medium can be used even after disposal of the packaging.
  • At least one further predetermined separation point is formed by a continuous predetermined kink or perforation or by a continuous tear-open edge or a continuous tear strip.
  • the advertising medium on two opposite sides of the outer frame each having a (in particular continuous) further predetermined separation point.
  • the advertising medium can be peeled off particularly easily and also opened.
  • the at least one base is at least partially printed on the side facing away from the cover layer.
  • further information such as additional advertising information or location information about advertising companies can be displayed.
  • the object is also achieved by a packaging, wherein at least one advertising medium is arranged on the packaging as described above.
  • the packaging allows the same advantages as the advertising medium and can be configured in an analogous manner.
  • a packaging with a single-layer advertising medium that the advertising medium is applied to the packaging so that the advertising medium is not connected to the cover layer in an area below an advertising area and the packaging is locally printed in at least one area below an advertising area.
  • parts of the advertising medium are applied to the packaging in such a way that after separation of the at least one further predetermined separation point of the advertising medium at least with the part of the packaging can be folded away and / or releasable, which carries the advertising areas.
  • the advertising medium is connected only in an area with the packaging, which is separated from the advertising areas bearing part by the at least one further predetermined separation point.
  • the package is a food package, e.g. a pizza box or a beverage wrapper is.
  • the advertising medium can be attached in particular to a lid of the pizza box.
  • the packaging is a moving box.
  • Fig.1 shows in plan view a front side 12 of a sheet-like advertising medium 11 according to a first embodiment.
  • the advertising medium 11 has here a rectangular basic shape, even if this is not required in principle.
  • the advertising medium 11 can with its invisible back 13 (see for example Figure 3 ) are attached to a substrate, in particular a packaging V such as a lid of a pizza box, in particular by a bonding agent, eg adhesive.
  • the advertising medium 11 has a circumferential, outside frame area or frame 14. Within the frame 14, twenty rectangular advertising areas 15 are arranged in a 4x5 matrix arrangement. The advertising areas 15 are configured directly adjacent to each other. Adjacent advertising areas 15 are separated from each other by a predetermined separation point 16. Adjacent to the frame 14 advertising areas 15 are also separated by predetermined separation points 17 thereof. The predetermined separation points 16, 17 can be configured in particular as perforations.
  • the advertising areas 15 are detachably attached to the advertising medium 11.
  • An advertising area 15 is completely detachable from the advertising medium 11 or partially detachable from the advertising medium 11 and then e.g. like a door hinged.
  • the advertising medium 11 is applied to the rear side 13 only in the region of the frame 14 on the packaging V.
  • the advertising areas 15 can each be provided on one side (eg only on the front or only on the back) or on both sides with information, for example with advertising information.
  • an area or area of the advertising medium 11 (in the case of a multi-layer advertising medium) or of the packaging (in the case of a single-layer advertising medium) located immediately below a respective advertising area 15 may be provided with information, eg printed, so that this information is available at an opening or Removal of the overlying advertising area 15 is visible.
  • Fig.2 shows in plan view an advertising medium 21 according to a second embodiment.
  • the advertising medium 21 has differently shaped advertising areas 15, 22.
  • the advertising medium 21 now has, in addition to the frame 14, several separating webs 23.
  • the dividers 23 separate the advertising areas 15 from each other. Except for an advertising area 15, 15a, the advertising areas 15 are thus surrounded by the frame 14 or the separating webs 23. This advertising areas 15 can be particularly easily removed without affecting attachment of the other advertising areas 15.
  • FIG. 3 shows a sectional view in side view of a section of an example here selected advertising medium 21, if this is constructed in multiple layers.
  • the advertising medium 21 has a cover layer 31, which has the advertising areas 15, 22 with the predetermined separation points 16, 17.
  • the cover layer 31 is connected at the rear via an adhesive layer 32 to a front side of a base 33 of the advertising medium 21.
  • the adhesive layer 32 does not extend below the advertising areas 15, 22, but, for example, linear or as adhesive dots, below the frame 14 and the dividers 23.
  • the base 33 is with its back 13 over its entire surface or pointwise or line by line on an outer side 35 of the package V applied, also via an adhesive layer 36th
  • Fig. 4 shows in a plan view of an advertising medium 41 according to a third embodiment.
  • the advertising medium 41 is basically similar to the advertising medium 21, but now additionally has a first continuous further predetermined breaking point, which is designed here as a tear strip 42.
  • the predetermined separation point can be configured, for example, as a perforation, separating web or tear-off edge.
  • the tear strip 42 extends in this embodiment in a lower portion of the frame portion 14 over its entire length.
  • upper portion of the outer frame 14 is another, designed here as a predetermined bending point 43 further predetermined separation point.
  • the predetermined bending point 43 is designed purely by way of example as a perforation line, so that it can also be easily separated.
  • the advertising medium 41 is connected to the packaging V (eg glued thereto) only on two opposite strip-like regions 44 and 45, which part of the advertising area 15, 22 carrying part 46 through the tear strip 42 and the predetermined kink 43 are separated.
  • the advertising area 15, 22 having part 46 of the advertising medium 31 can be lifted from the package V and folded along the (upper) predetermined kink 43.
  • an optionally on the side facing away from the cover layer 31 side of the base 33 attached print visible, through which further information such as a city map with the locations of advertizing on the advertising media 15, 22 companies etc. can be displayed.
  • this part 46 can be conveniently detached or determined for later use, even after disposal of the packaging.
  • the strip-like regions 44 and 45 remain on the package V.
  • the advertising medium 11 or 21 may be constructed in one layer, whereby the adhesive layer 32 and the base 33 can be dispensed with.
  • a tear strip and a perforated predetermined kink instead of a tear strip and a perforated predetermined kink, two tear strips or two perforation lines can be used.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Wrappers (AREA)
  • Laminated Bodies (AREA)
  • Credit Cards Or The Like (AREA)
  • Cartons (AREA)
EP13000995.4A 2012-03-01 2013-02-27 Support publicitaire en forme de couches Withdrawn EP2634763A3 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE201220002257 DE202012002257U1 (de) 2012-03-01 2012-03-01 Lagenartiger Werbeträger
DE201210004126 DE102012004126A1 (de) 2012-03-01 2012-03-01 Lagenartiger werbeträger

Publications (2)

Publication Number Publication Date
EP2634763A2 true EP2634763A2 (fr) 2013-09-04
EP2634763A3 EP2634763A3 (fr) 2014-02-26

Family

ID=47912822

Family Applications (1)

Application Number Title Priority Date Filing Date
EP13000995.4A Withdrawn EP2634763A3 (fr) 2012-03-01 2013-02-27 Support publicitaire en forme de couches

Country Status (1)

Country Link
EP (1) EP2634763A3 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202014008743U1 (de) 2014-11-04 2015-02-06 Manfred Hammerer Behälter und Faltstruktur zum Herstellen desselben

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20100005692A1 (en) * 2005-10-21 2010-01-14 Donald Farnsworth Re-attachable container identifiers
DE202006014459U1 (de) * 2006-09-18 2006-11-16 Dinges, Klaus Faltschachtel mit doppeltem Seiten-, Titel- oder Rückseitenteil und integriertem Labelbook
DE202007015103U1 (de) * 2007-10-29 2007-12-27 Lorenz, Anja Flaschenetikett mit abreißbaren Informationsfähnchen

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
None

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202014008743U1 (de) 2014-11-04 2015-02-06 Manfred Hammerer Behälter und Faltstruktur zum Herstellen desselben

Also Published As

Publication number Publication date
EP2634763A3 (fr) 2014-02-26

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