EP1445201A1 - Conditionnement pour un article permettant sa visualisation - Google Patents
Conditionnement pour un article permettant sa visualisation Download PDFInfo
- Publication number
- EP1445201A1 EP1445201A1 EP04290052A EP04290052A EP1445201A1 EP 1445201 A1 EP1445201 A1 EP 1445201A1 EP 04290052 A EP04290052 A EP 04290052A EP 04290052 A EP04290052 A EP 04290052A EP 1445201 A1 EP1445201 A1 EP 1445201A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- article
- packaging
- strips
- observation
- packaging according
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D25/00—Details of other kinds or types of rigid or semi-rigid containers
- B65D25/20—External fittings
- B65D25/205—Means for the attachment of labels, cards, coupons or the like
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/4204—Inspection openings or windows
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/4212—Information or decoration elements, e.g. content indicators, or for mailing
- B65D5/425—Decoration elements
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
- G09F19/14—Advertising or display means not otherwise provided for using special optical effects displaying different signs depending upon the view-point of the observer
Definitions
- the present invention relates to a packaging for an article, such as a article containing a cosmetic product, and in particular a case or a box.
- the document EP 0 403 134 also describes a packaging which comprises a window to allow an article to be seen inside the packaging.
- the window is constituted by a hologram which allows, depending from the viewing angle, to see an image carried by the hologram or the article present in the packaging.
- holograms require certain lighting conditions to be able to properly visualize the image they carry.
- holograms are generally colored, the item inside the packaging cannot be viewed only through the colored window so you can't see the actual aesthetics of the item.
- US patent 6,023,866 further describes a game in the form of a shaped card. by a support on which are affixed strips carrying portions image so as to form several images, the card not being configured to condition an item.
- the portion can further be configured for, in a third direction of observation separate from the first and second, allow viewing a second decorative pattern identical or different from the first.
- the same packaging offers several different visuals depending on the position with which it is observed. So, as we get moves relative to the packaging, we can see decorations different and / or the article, and this separately, or even see simultaneously partly the decor and partly the article. We can thus animate points of sale and in particular store windows at lower cost.
- the second element of the packaging can be in the form of a strip, and in particular may have several strips arranged in parallel the to each other.
- the first transparent element can be made of transparent material, or again through an opening. We can thus visualize the actual aesthetics of the article.
- the viewing portion may include an insert made from a sheet folded into a plurality of strips.
- the viewing portion may include an insert produced by extruding a thermoplastic material, or by molding from a single piece of a thermoplastic material, especially by injection or thermoforming.
- the packaging can be in the form of a box or a case. It can be used to package an item containing a cosmetic product.
- the invention also relates to, independently or in combination with the above, conditioning delimiting a dwelling suitable for containing an article, which comprises at least one portion configured to, in a first direction of observation, allow to view at least part of the article and, in a second direction of observation distinct from the first, allow to visualize a first pattern decorative, the portion comprising at least a first element, made of transparent material, allowing viewing of the article and at least one second element covered with the first pattern, the two elements extending in different plans.
- the packaging 10 represented in FIGS. 1, 1A to 1C, is in the form a case. It defines a housing 11 intended to receive a perfume bottle 30, for example.
- the case 10 is of parallelepiped shape and is made in thermoplastic material. Alternatively, the case can be made in any other material, for example cardboard, wood, metal, etc. It has six sides of which one face 12 is crossed by a window 13, for example of shape rectangular.
- the window 13 can alternatively be square in shape, circular, oval or any other shape.
- An insert 20 is fixed in the window 13.
- the insert 20 comprises a transparent sheet 21 extending in a plane P.
- One serving 23 sheet 21 surrounds the strips 22 so as to form a frame device which is intended to be fixed on the inner surface of the face 12 of the case, all around the window 13, preferably set back from the latter by so that the strips do not extend beyond face 12. It is by example stuck on the interior surface of a recess 14 surrounding the window.
- the sheet 21 and the strips 22 are formed from a single part for example by extrusion of a thermoplastic material.
- the film can for example be fixed opposite the sheet 21 relative to the strips, on the outer surface of face 12.
- a first decorative motif A for example trees, is drawn on a first face 22a of the strips, the entire pattern being distributed over all of the faces 22a.
- the pattern can also be made up by an inscription relating to the article.
- a second decorative motif B for example a substantially oval geometric shape is drawn on the second side 22b of the strips, opposite the first, and distributed over all of the faces 22b.
- thermoplastic material is extruded such as by example of polypropylene, polyethylene or polyethylene terephthalate, so as to make the sheet 21 and the strips 22 arranged so perpendicular to the sheet as seen in Figure 2A.
- a printing roller on insert 20 by moving it perpendicularly to the strips 22, as shown in FIG. 2B.
- the strips 22 flatten so that they protect of any printing the sheet 21 of the insert which remains transparent.
- the insert thus obtained is inserted into the case which has been obtained in a conventional manner.
- the insert 20 is for example glued over its entire periphery 23 on the surface inside of the face 12 surrounding the window, in particular on the surface interior of the recess 14.
- the wall in which the window is formed can be curved. It is for example a form conditioning cylindrical. The strips are then no longer arranged in parallel between them, and are each arranged perpendicular to the wall curved. According to this embodiment, each pattern appears so progressive when moving along this curve.
- the packaging 110 shown in FIGS. 3A to 3C is in the form of a case identical to the one just described but has a 120 insert different from the one just described.
- a 130 perfume bottle is also housed inside the packaging.
- the insert 120 is formed by a sheet 121 folded so as to form first bands 122, arranged in the same plane, separated by ridges 123 formed by seconds and third bands 123a and 123b.
- a sheet 121 initially transparent on which a decorative motif A is printed, for example a rectangle (FIG. 4A).
- the reason A is distributed over the second strips 123a while the rest of the sheet 121, namely bands 122 and 123b, remains transparent.
- the second strips 123a are folded so as to form an angle of 45 ° to the plane of the strips 122 and the third strips 123b are folded so as to form a angle of 90 ° with respect to the plane of the strips 122 (see FIG. 4B).
- a movie transparent support 124 is bonded to the faces of the first strips 122, at opposite the ridges 123, so as to maintain the entire sheet 121 thus folded (see Figure 4C).
- the insert 120 thus obtained is fixed in the case 130 by gluing for example the periphery of the film 124 on the internal surface of the face 112, around the window 130, the ridges 123 being oriented towards the inside of the case.
- the insert 120 can be fixed in the other direction, namely by arranging the ridges 123 towards the outside of the case and the film 124 towards the inside.
- the insert can then be stuck on its periphery in the case, on a notch provided around window 113 so that the ridges do not overflow the window.
- We can then provide a protective film protecting the insert from the outside which can be fixed opposite the film 124 and glued to the surface exterior of face 112.
- the three bands have an identical width.
- the first bands 222 are transparent while a first pattern A is printed on the second bands 223a and a second pattern B is printed on the third bands 223b.
- the seconds and third bands are this time glued together and are arranged substantially perpendicular to the first strips 222 which extend in the same plane.
- a transparent support film 224 can in addition to being glued to the faces of the first strips 222 so as to maintain the entire sheet thus folded. We thus obtain the same visual as with the insert described in the first embodiment.
- the insert can be formed by a peripheral frame which extends in a plane and delimits an opening rectangular, and with attached strips.
- the strips are arranged parallel to each other and each extend for example in a plane perpendicular to the plane of the frame.
- the two ends of the strips are for example inserted into slots provided in the frame so as to be kept in the frame.
- the strips can be printed on only one or on both sides before being inserted into the frame. They can for example be printed before being cut into strips, or after being cut.
Landscapes
- Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Cartons (AREA)
- Packages (AREA)
- Basic Packing Technique (AREA)
- Auxiliary Devices For And Details Of Packaging Control (AREA)
- Making Paper Articles (AREA)
- Bag Frames (AREA)
- Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
Abstract
Description
- la figure 1 représente une vue éclatée d'un emballage selon un premier mode de réalisation de l'invention ;
- les figures 1A à 1C illustrent des vues en perspective selon trois directions différentes de l'emballage selon le premier mode de réalisation ;
- les figures 2A à 2C représentent les différentes étapes d'un procédé de réalisation d'un encart disposé dans l'emballage illustré sur les figures 1, 1A à 1C;
- les figures 3A à 3C illustrent des vues en perspective selon trois directions différentes d'un emballage selon un second mode de réalisation ;
- les figures 4A à 4C représentent les différentes étapes d'un procédé de réalisation d'un encart disposé dans l'emballage illustré sur les figures 3A à 3C ; et
- la figure 5 représente une variante du second mode de réalisation.
Claims (10)
- Conditionnement (10 ; 110) délimitant un logement (11 ; 111) dans lequel est logé un article (30 ; 130) contenant un produit cosmétique, caractérisé en ce qu'il comporte au moins une portion (20 ; 120 ; 220) configurée pour, selon une première direction d'observation, permettre de visualiser au moins une partie de l'article (30 ; 130) et, selon une deuxième direction d'observation distincte de la première, permettre de visualiser un premier motif décoratif (A), la portion comportant au moins un premier élément transparent (21 ;122, 123b ; 222) permettant la visualisation de l'article et au moins un second élément (22a ; 123a ; 223a) recouvert du premier motif, les deux éléments s'étendant dans des plans différents.
- Conditionnement selon la revendication 1, caractérisé en ce que la portion (20 ; 120 ; 220) est configurée pour, selon une troisième direction d'observation distincte de la première et de la deuxième, permettre de visualiser un second motif décoratif (B) identique ou différent du premier.
- Conditionnement selon l'une quelconque des revendications précédentes, caractérisé en ce que le second élément est sous forme de bande.
- Conditionnement selon la revendication précédente, caractérisé en ce que le second élément comporte plusieurs bandes disposées de façon parallèle les unes aux autres.
- Conditionnement selon l'une quelconque des revendications précédentes, caractérisé en ce que le premier élément transparent est réalisé en matériau transparent, ou par une ouverture.
- Conditionnement selon l'une quelconque des revendications précédentes, caractérisé en ce que la portion de visualisation (120 ; 220) comporte un encart réalisé à partir d'une feuille pliée en une pluralité de bandes.
- Conditionnement selon l'une quelconque des revendications 1 à 5, caractérisé en ce que la portion de visualisation (20) comporte un encart réalisé par extrusion d'un matériau thermoplastique, ou par moulage à partir d'une seule pièce d'un matériau thermoplastique, notamment par injection ou thermoformage.
- Conditionnement selon l'une quelconque des revendications précédentes, caractérisé en ce qu'il est sous forme de boítier ou d'étui.
- Utilisation d'un conditionnement selon l'une quelconque des revendications précédentes pour conditionner un article contenant un produit cosmétique.
- Conditionnement (10 ; 110) délimitant un logement (11 ; 111) apte à contenir un article (30; 130), qui comporte au moins une portion (20 ; 120 ; 220) configurée pour, selon une première direction d'observation, permettre de visualiser au moins une partie de l'article et, selon une deuxième direction d'observation distincte de la première, permettre de visualiser un premier motif décoratif (A), la portion comportant au moins un premier élément (21 ;122, 123b ; 222), réalisé en matériau transparent, permettant la visualisation de l'article et au moins un second élément (22a ; 123a ; 223a) recouvert du premier motif, les deux éléments s'étendant dans des plans différents.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR0301480A FR2850950B1 (fr) | 2003-02-07 | 2003-02-07 | Conditionnement pour un article permettant sa visualisation |
FR0301480 | 2003-02-07 |
Publications (2)
Publication Number | Publication Date |
---|---|
EP1445201A1 true EP1445201A1 (fr) | 2004-08-11 |
EP1445201B1 EP1445201B1 (fr) | 2007-09-26 |
Family
ID=32606021
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP04290052A Expired - Lifetime EP1445201B1 (fr) | 2003-02-07 | 2004-01-08 | Conditionnement pour un article permettant sa visualisation |
Country Status (5)
Country | Link |
---|---|
EP (1) | EP1445201B1 (fr) |
AT (1) | ATE374149T1 (fr) |
DE (1) | DE602004009118T2 (fr) |
ES (1) | ES2294441T3 (fr) |
FR (1) | FR2850950B1 (fr) |
Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR553380A (fr) * | 1922-06-27 | 1923-05-23 | Procédé d'établissement des panneaux de publicité ou autres | |
FR1012868A (fr) * | 1950-02-15 | 1952-07-18 | Panneau publicitaire | |
FR1372613A (fr) * | 1963-08-06 | 1964-09-18 | Tableau à vues changeantes automatiques selon l'angle de la vision | |
US3290814A (en) * | 1965-06-04 | 1966-12-13 | Jelinek Jaroslaw | Master perspective |
EP0403134A2 (fr) | 1989-06-08 | 1990-12-19 | Btg International Limited | Hologrammes |
US6023866A (en) | 1997-04-18 | 2000-02-15 | Scratch-Art Company, Inc. | Triple-view picture kit |
-
2003
- 2003-02-07 FR FR0301480A patent/FR2850950B1/fr not_active Expired - Fee Related
-
2004
- 2004-01-08 ES ES04290052T patent/ES2294441T3/es not_active Expired - Lifetime
- 2004-01-08 DE DE602004009118T patent/DE602004009118T2/de not_active Expired - Lifetime
- 2004-01-08 EP EP04290052A patent/EP1445201B1/fr not_active Expired - Lifetime
- 2004-01-08 AT AT04290052T patent/ATE374149T1/de not_active IP Right Cessation
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR553380A (fr) * | 1922-06-27 | 1923-05-23 | Procédé d'établissement des panneaux de publicité ou autres | |
FR1012868A (fr) * | 1950-02-15 | 1952-07-18 | Panneau publicitaire | |
FR1372613A (fr) * | 1963-08-06 | 1964-09-18 | Tableau à vues changeantes automatiques selon l'angle de la vision | |
US3290814A (en) * | 1965-06-04 | 1966-12-13 | Jelinek Jaroslaw | Master perspective |
EP0403134A2 (fr) | 1989-06-08 | 1990-12-19 | Btg International Limited | Hologrammes |
US6023866A (en) | 1997-04-18 | 2000-02-15 | Scratch-Art Company, Inc. | Triple-view picture kit |
Also Published As
Publication number | Publication date |
---|---|
DE602004009118D1 (de) | 2007-11-08 |
ATE374149T1 (de) | 2007-10-15 |
FR2850950A1 (fr) | 2004-08-13 |
ES2294441T3 (es) | 2008-04-01 |
DE602004009118T2 (de) | 2008-06-26 |
EP1445201B1 (fr) | 2007-09-26 |
FR2850950B1 (fr) | 2005-06-24 |
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