CN111861575A - Page display method and related device - Google Patents
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Abstract
The embodiment of the application discloses a page display method and a related device, which can add an advertisement space in an advertisement landing page so as to display the advertisement space when the advertisement landing page is displayed. Specifically, the method and the device can obtain advertisement space configuration information, wherein the advertisement space configuration information comprises relevant information of an advertisement space of a target advertiser; configuring the advertisement space on an advertisement landing page of a target advertiser according to the advertisement space configuration information; and responding to the triggering operation of the user, and displaying the advertisement position corresponding to the advertisement landing page. Therefore, when the user views the advertisement on the advertisement landing page, the advertisement landing page is provided with the advertisement position for displaying other advertisements, so that even if the advertisement viewed on the advertisement landing page is not the advertisement which the user wants to see and is interested in, the user can further view other interested advertisements on the advertisement landing page, the user can conveniently view the interested advertisements, the conversion rate of the advertisement is improved, and the recognition of an advertiser to the advertisement delivery system is improved.
Description
Technical Field
The present application relates to the field of internet, and in particular, to a page display method and related apparatus.
Background
With the popularization of internet technology, the use of web pages or some shopping application software has become an important part of people's entertainment and life, and advertisements delivered by advertisement delivery systems are played on media such as web page interfaces or shopping application software.
When the advertiser puts the advertisement on the advertisement putting platform, different click skipping behaviors can be set, so that the advertiser skips to the advertisement landing page.
However, after jumping to the advertisement landing page, the user views the advertisement on the advertisement landing page, but the viewed advertisement is not necessarily the advertisement that the user wants to see and is interested in, and if the user is not interested in the viewed advertisement, an advertisement error point condition may occur, so that the advertisement conversion rate is low, the expected advertisement effect is not achieved, and the benefit of the advertiser is damaged, thereby affecting the recognition degree of the advertiser to the advertisement delivery system.
Disclosure of Invention
In order to solve the technical problems, the application provides a page display method and a related device, so that a user can further view other interested advertisements on an advertisement landing page, the user can conveniently view the interested advertisements, the conversion rate of the advertisements is improved, and the recognition degree of an advertiser to an advertisement delivery system is improved.
In a first aspect, an embodiment of the present application provides a page display method, where the method includes:
acquiring advertisement space configuration information, wherein the advertisement space configuration information comprises relevant information of an advertisement space of a target advertiser;
configuring the advertisement space on an advertisement landing page of a target advertiser according to the advertisement space configuration information;
and responding to the triggering operation of the user, and displaying the advertisement position corresponding to the advertisement landing page.
Optionally, the display form of the advertisement space includes one or more of a red envelope, a prize, a big turntable, and a gold smashing egg.
Optionally, the advertisement space configuration information includes an identifier, a color, and an entry type of the advertisement space.
Optionally, the entry types include a pull-down recommendation, a return interception, a recommendation popup, and a floating icon.
Optionally, if the entry type is a floating icon, the advertisement slot corresponding to the advertisement landing page is displayed in response to a trigger operation of a user, including:
receiving an opening operation of a user for the advertisement landing page, wherein the opening operation is the triggering operation;
and displaying the advertisement landing page to the user according to the opening operation, and displaying the advertisement position on the advertisement landing page.
Optionally, if the entry type is return interception, the advertisement slot corresponding to the advertisement landing page is displayed in response to a trigger operation of a user, including:
receiving a returning operation of a user for the advertisement landing page, wherein the returning operation is the triggering operation;
and displaying the advertisement space to the user according to the return operation.
Optionally, the advertisements placed on the advertisement slots are determined according to historical statistical information, and the historical statistical information represents conversion rates of different advertisements.
In a second aspect, an embodiment of the present application provides a page display apparatus, where the apparatus includes:
the system comprises an acquisition unit, a processing unit and a display unit, wherein the acquisition unit is used for acquiring advertisement space configuration information which comprises the relevant information of an advertisement space of a target advertiser;
the configuration unit is used for configuring the advertisement space on the advertisement landing page of the target advertiser according to the advertisement space configuration information;
and the display unit is used for responding to the triggering operation of the user and displaying the advertisement position corresponding to the advertisement landing page.
Optionally, the display form of the advertisement space includes one or more of a red envelope, a prize, a big turntable, and a gold smashing egg.
Optionally, the advertisement space configuration information includes an identifier, a color, and an entry type of the advertisement space.
Optionally, the entry types include a pull-down recommendation, a return interception, a recommendation popup, and a floating icon.
Optionally, if the type of the entrance is a floating icon, the display unit is configured to:
receiving an opening operation of a user for the advertisement landing page, wherein the opening operation is the triggering operation;
and displaying the advertisement landing page to the user according to the opening operation, and displaying the advertisement position on the advertisement landing page.
Optionally, if the entry type is return interception, the display unit is configured to:
receiving a returning operation of a user for the advertisement landing page, wherein the returning operation is the triggering operation;
and displaying the advertisement space to the user according to the return operation.
Optionally, the advertisements placed on the advertisement slots are determined according to historical statistical information, and the historical statistical information represents conversion rates of different advertisements
In a third aspect, an embodiment of the present application provides a page display device, where the page display device includes a processor and a memory:
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to perform the method of the first aspect according to instructions in the program code.
In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium for storing program code for executing the method of the first aspect.
According to the technical scheme, the advertisement space can be added in the advertisement landing page so as to display the advertisement space when the advertisement landing page is displayed. Specifically, the method and the device can obtain advertisement space configuration information, wherein the advertisement space configuration information comprises relevant information of an advertisement space of a target advertiser; configuring the advertisement space on an advertisement landing page of a target advertiser according to the advertisement space configuration information; and responding to the triggering operation of the user, and displaying the advertisement position corresponding to the advertisement landing page. Therefore, when the user views the advertisement on the advertisement landing page, the advertisement landing page is provided with the advertisement position for displaying other advertisements, so that even if the advertisement viewed on the advertisement landing page is not the advertisement which the user wants to see and is interested in, the user can further view other interested advertisements on the advertisement landing page, the user can conveniently view the interested advertisements, the conversion rate of the advertisement is improved, and the recognition of an advertiser to the advertisement delivery system is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
Fig. 1 is a flowchart of a page display method according to an embodiment of the present disclosure;
FIG. 2 is a schematic view of a setting interface of advertisement configuration information according to an embodiment of the present disclosure;
FIG. 3 is a schematic view of an interface for setting a pop-up window for an entry type according to an embodiment of the present disclosure;
FIG. 4 is a schematic interface diagram for creating a portal map according to a configuration table according to an embodiment of the present application;
FIG. 5 is a schematic diagram of another interface for creating a portal map according to a configuration table according to an embodiment of the present application;
fig. 6 is a structural diagram of a page displaying apparatus according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
An advertiser refers to a party that has a need to place an advertisement.
The advertisement space refers to a position for displaying an advertisement in the terminal device, such as a specific area or an active window in a page loaded by a browser of the terminal device, or a specific area in an operation interface of an application, such as a social application. The terminal device may be, for example, a smart terminal, a computer, a Personal Digital Assistant (PDA), a tablet computer, or the like.
Advertisement landing pages, also commonly referred to as promotional or target pages, are vehicles for advertisers who wish users to complete their tasks, and users access landing pages, such as pages for publicity, sales, and ordering products, by clicking on an advertisement once at an ad slot.
In the related art, after a user clicks an advertisement once and jumps to an advertisement landing page, the user views the advertisement on the advertisement landing page, but the viewed advertisement is not necessarily the advertisement that the user wants to see and is interested in, and if the user is not interested in the viewed advertisement, an advertisement error point condition is generated, so that the advertisement conversion rate is low, the expected advertisement effect is not achieved, the benefit of an advertiser is damaged, and the recognition degree of the advertiser on an advertisement delivery system is influenced.
In order to solve the technical problem, the application provides a page display method, which can add an advertisement space in an advertisement landing page so as to display the advertisement space when the advertisement landing page is displayed. Specifically, the method and the device can obtain advertisement space configuration information, wherein the advertisement space configuration information comprises relevant information of an advertisement space of a target advertiser; configuring the advertisement space on an advertisement landing page of a target advertiser according to the advertisement space configuration information; and responding to the triggering operation of the user, and displaying the advertisement position corresponding to the advertisement landing page. Therefore, when the user views the advertisement on the advertisement landing page, the advertisement landing page is provided with the advertisement position for displaying other advertisements, so that even if the advertisement viewed on the advertisement landing page is not the advertisement which the user wants to see and is interested in, the user can further view other interested advertisements on the advertisement landing page, the user can conveniently view the interested advertisements, the conversion rate of the advertisement is improved, and the recognition of an advertiser to the advertisement delivery system is improved.
Next, a page display method provided by the present application will be described with reference to the drawings. Referring to fig. 1, the method comprises:
s101, obtaining advertisement space configuration information, wherein the advertisement space configuration information comprises related information of an advertisement space of a target advertiser.
The embodiment of the application can add the advertisement space in the advertisement landing page so as to display the advertisement space when the advertisement landing page is displayed. For example, the method can be realized through an LPM system, the LPM is a light and flexible interactive showing tool, a multi-win brand-new advertisement mode of advertisers, media and users is created, and through an original interest operation scene and big data computing capacity, the users can provide accurate marketing promotion service for the advertisers while obtaining the interest through friendly experience, and the flow and showing added value are brought for the media.
The LPM system may include a data layer, a logic layer, and an application layer. The data layer comprises a common data model and each service data model, wherein the common data model is used for storing behavior data with common characteristics generated by users in each service, such as advertisement clicking, advertisement browsing, advertisement position state and user diversion state. Each business data model is used for storing behavior data with independent characteristics generated by users in each business, such as recommended advertisement click rate, dwell time and final conversion rate. The logic layer is used for analyzing each service and general behavior, and each service analysis refers to independent analysis based on each service mode and characteristic, such as recommended advertisement conversion rate and user favorite advertisement type; the total behavior analysis refers to analysis performed after the behaviors of the businesses are summarized by users, such as advertisement conversion rate and download rate. The application layer is used for user portrayal and user portrayal of each service, and the user portrayal refers to complete portrayal of a user; each service user representation refers to a representation of the user in each service.
In the embodiment of the application, the advertisement space configuration information can be acquired, so that the advertisement space corresponding to the advertisement landing page can be configured through the LPM system according to the advertisement space configuration information in the following process.
The ad slot configuration information includes the identification, color, entry type of the ad slot. The color of the advertisement space can be various colors such as red, yellow, blue, green, purple, orange, etc.; the entry types for the ad slots include drop down recommendations, return intercepts, recommendation pops, floating ICONs (ICON), and the like.
The advertisement configuration information may be set in the background of the LPM system, and as shown in fig. 2, fig. 2 is a schematic diagram illustrating a setting interface of the advertisement configuration information, in which an access type may be set to LPM-Software Development Kit (SDK), an entry type such as hover ICON, pull-down recommendation, pop-up recommendation, and return interception may be selected, and the entry type selected in fig. 2 is hover ICON. Typically, the floating ICON is selected by default in the interface. If the entry type is the return interception when the entry type is set, no entry graph exists at the moment, so that the entry graph does not need to be set and cannot be clicked. When the three other options are selected, the control corresponding to the entry type can be clicked, and the popup window is set by clicking to open the entry type, so that the interface shown in fig. 3 is entered.
At the interface shown in fig. 3, a size of 200 × 200px may be provided. Position and margin may also be set, for example, default position lower right, where the position options include 4, lower right, lower left, upper right, upper left, and pull down clicks. The positions are in linkage relation with the margins, the lower right margin, the right margin and the lower margin, the lower left margin, the left margin and the lower margin, the upper right margin, the right margin and the upper margin, and the upper left margin, the left margin and the upper margin. Validity of margin data: only numbers greater than or equal to 0 and less than or equal to 100 are supported for input, and two bits can be reserved after decimal points. Otherwise, the input is unsuccessful. It is also possible to set the scaling, by default 100, the data validity of the scaling: only the number which is more than or equal to 0 is supported to be input, two bits can be reserved after decimal point, and the input is unsuccessful due to other contents. Entry graph presentation rules may also be set, including two single options, random (non-customized entry) and designated, respectively, with random (non-customized entry) being chosen by default. If the designation is selected, displaying a row of entry graph display rules and an entry graph list in the selected range and adding entry graph entries, wherein the entry graph display rules in the selected range are as follows: random is chosen by default. Adding an entry map: click the add entry map and open the add floating ICON entry map popup.
It should be noted that the entry map added in the entry map may be in the form of an advertisement space, and may include one or more of a red envelope, a prize, a carousel, and a gold-breaking egg. In FIG. 3, the example of the entrance is the gold pounded egg.
In the entry map list shown in fig. 3, the "delete" button is used to click the "delete" button to delete a row; one column in sequence is linked with the entry map display rule in the selected range. Random within the selected range: the sequential columns show "- - -". Sequence within the selected range: the default is from top to bottom, arranged from small to large. A new sequence number may be selected by a drop down click, modifying the sequence, e.g., the sequence number selected in fig. 2 is "1". And after the modification sequence is stored, the data enters the popup window, and the popup window data is arranged from top to bottom and from small to large according to the modification sequence.
Sequence numbers can only appear once when displayed sequentially within the entry range. And (4) error prompt: the sequence of entry maps repeats. When the pictures are displayed sequentially, at least one picture is required in the list. And (4) error prompt: please select at least one entry map.
It should be noted that in this embodiment, many entry maps may be set in the interface shown in fig. 3, and at this time, the entry maps may be sorted, for example, one page includes 20 rows, and the valid entry maps are arranged according to the uploading time and the reverse order. When the content of one screen is too long, the right side of the pop-up window is provided with a scroll bar. To facilitate obtaining the entry map, a search term may be set, for example, a search is performed according to an entry map name and an entry map ID. While supporting filtering, e.g., according to customization, color, content tags. One or more portal graphs can be selected, full selection is supported, a determination button is clicked, and the portal graphs are saved. And (4) error prompt: please check at least one entry graph after entry saving, and the entry graph appears in the entry type setting popup.
Wherein the entry graph may be created from a configuration table of the entry graph, which may be referred to as table 1, thereby generating the entry graph shown in fig. 3 from the configuration table.
TABLE 1
An interface diagram for creating a portal map from a configuration table can be seen in fig. 4, with the portal map name: at most 20 Chinese characters. The exceeding input is unsuccessful. Entry graph type: and singly selecting, and selecting the suspended ICON by default. Template preparation: the template range in the drop-down list only shows the templates (i.e. showing the form) valid under the current entry type. And selecting the smallest template mark in the effective templates under the current entry type by default. After the template is invalid, all the portal graphs under the template are invalid, which is equal to the successful deletion of the portal graphs. Picture: the common function exists, when a mouse is hovered over the picture, two options appear, the big picture is viewed, and the picture is deleted. The original functions are kept. Linkage: the entry type and the template are switched, and the configuration table needs to be displayed, wherein the template under the entry type requires the uploaded picture information (picture name + size), which is shown as "upload picture 1" and "upload picture 2" in fig. 4.
In some cases, the interface shown in fig. 4 may not show the uploaded picture entries such as "upload picture 1" and "upload picture 2", but provide a "select popup" button, and when "select popup" is selected, there is no picture upload entry, and the popup is shown, and at this time, the interface schematic diagram of the entry graph created according to the configuration table is shown in fig. 5.
When the entry type is pull-down recommendation, return interception, and recommendation popup, setting advertisement configuration information in the background of the LPM system may be performed in a similar manner, and is not described herein any more.
S102, configuring the advertisement space on the advertisement landing page of the target advertiser according to the advertisement space configuration information.
After the setting of the advertisement space configuration information is completed, the advertisement can be acquired as the configuration information, and the advertisement space is configured on the advertisement landing page of the target advertiser according to the advertisement space configuration information.
S103, responding to the trigger operation of the user, and displaying the advertisement space corresponding to the advertisement landing page.
Because the corresponding advertisement position is configured for the advertisement landing page, after the user executes the triggering operation for the advertisement landing page, the advertisement position corresponding to the advertisement landing page can be displayed in response to the triggering operation of the user, so that after the user enters the advertisement landing page to check the advertisement, even if the advertisement checked on the advertisement landing page is not the advertisement which the user wants to see and is interested in, the user can further check other interested advertisements on the advertisement landing page, the user can conveniently check the interested advertisements, the conversion rate of the advertisements is improved, and the acceptance of an advertiser to an advertisement delivery system is improved.
It should be noted that the access types of different ad slots may be displayed at different times, and accordingly, the triggering operation of the user may be different. For example, the type of the portal is a floating icon, and the floating icon can be displayed in the advertisement landing page when the user enters the advertisement landing page, so that the triggering operation of the user is an opening operation for the advertisement landing page, that is, the opening operation of the user for the advertisement landing page is received, the advertisement landing page is displayed to the user according to the opening operation, and the advertisement slot is displayed on the advertisement landing page.
If the type of the entrance is return interception, the return interception can be displayed when the user exits from the advertisement landing page, so that the triggering operation of the user is a return operation aiming at the advertisement landing page, namely the return operation of the user aiming at the advertisement landing page is received, and the advertisement position is displayed to the user according to the return operation.
It should be noted that, in this embodiment, the LPM system may count the number of times of advertisement space display, and merge the counted number of times into the advertisement space display table; and counting the advertisement click times, lottery draw times, advertisement click times and the like to establish an advertisement position display table, an advertisement position click table, a lottery draw table, advertisement display, activity display, an advertisement click table and the like. And adding a Structured Query Language (SQL) Query to the background of the LPM system, and querying according to the advertisement positions, wherein the Query is effective in each LPM entry type, the advertisement position display times, the advertisement position click times, the lottery times, the advertisement click times and the like of the LPM entry graph every day in a period of time.
Based on the statistical function of LPM, historical statistical information can be obtained, and the historical statistical information represents the conversion rate of different advertisements, so that the advertisements launched on the advertisement space can be determined, which advertisements are interested by users and have higher conversion rate, and the advertisements launched on the advertisement space can be determined according to the historical statistical information.
According to the technical scheme, the advertisement space can be added in the advertisement landing page so as to display the advertisement space when the advertisement landing page is displayed. Specifically, the method and the device can obtain advertisement space configuration information, wherein the advertisement space configuration information comprises relevant information of an advertisement space of a target advertiser; configuring the advertisement space on an advertisement landing page of a target advertiser according to the advertisement space configuration information; and responding to the triggering operation of the user, and displaying the advertisement position corresponding to the advertisement landing page. Therefore, when the user views the advertisement on the advertisement landing page, the advertisement landing page is provided with the advertisement position for displaying other advertisements, so that even if the advertisement viewed on the advertisement landing page is not the advertisement which the user wants to see and is interested in, the user can further view other interested advertisements on the advertisement landing page, the user can conveniently view the interested advertisements, the conversion rate of the advertisement is improved, and the recognition of an advertiser to the advertisement delivery system is improved.
Based on the page display method provided by the foregoing embodiment, an embodiment of the present application further provides a page display apparatus, referring to fig. 6, where the apparatus includes:
an obtaining unit 601, configured to obtain advertisement slot configuration information, where the advertisement slot configuration information includes information related to an advertisement slot of a target advertiser;
a configuration unit 602, configured to configure the advertisement slot on the advertisement landing page of the target advertiser according to the advertisement slot configuration information;
the display unit 603 is configured to display the advertisement slot corresponding to the advertisement landing page in response to a trigger operation of a user.
Optionally, the display form of the advertisement space includes one or more of a red envelope, a prize, a big turntable, and a gold smashing egg.
Optionally, the advertisement space configuration information includes an identifier, a color, and an entry type of the advertisement space.
Optionally, the entry types include a pull-down recommendation, a return interception, a recommendation popup, and a floating icon.
Optionally, if the type of the entrance is a floating icon, the display unit is configured to:
receiving an opening operation of a user for the advertisement landing page, wherein the opening operation is the triggering operation;
and displaying the advertisement landing page to the user according to the opening operation, and displaying the advertisement position on the advertisement landing page.
Optionally, if the entry type is return interception, the display unit is configured to:
receiving a returning operation of a user for the advertisement landing page, wherein the returning operation is the triggering operation;
and displaying the advertisement space to the user according to the return operation.
Optionally, the advertisements placed on the advertisement slots are determined according to historical statistical information, and the historical statistical information represents conversion rates of different advertisements
An embodiment of the present application further provides a page display device, where the device includes a processor and a memory: the memory is used for storing program codes and transmitting the program codes to the processor; the processor is used for executing any page display method of the previous embodiment according to instructions in the program code.
An embodiment of the present application further provides a computer-readable storage medium, where the computer-readable storage medium is used for storing a program code, and the program code is used for executing any page display method described in the foregoing embodiment.
Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium may be at least one of the following media: various media that can store program codes, such as read-only memory (ROM), RAM, magnetic disk, or optical disk.
It should be noted that, in the present specification, all the embodiments are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus and system embodiments, since they are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described embodiments of the apparatus and system are merely illustrative, and the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The above description is only one specific embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A page display method is characterized by comprising the following steps:
acquiring advertisement space configuration information, wherein the advertisement space configuration information comprises relevant information of an advertisement space of a target advertiser;
configuring the advertisement space on an advertisement landing page of a target advertiser according to the advertisement space configuration information;
and responding to the triggering operation of the user, and displaying the advertisement position corresponding to the advertisement landing page.
2. The method of claim 1, wherein the advertisement space is displayed in a form including one or more of a red envelope, a prize, a carousel, and a gold-pounded egg.
3. The method of claim 1, wherein the ad slot configuration information comprises an identification of an ad slot, a color, and a type of entry.
4. The method of claim 3, wherein the entry types include a pull down recommendation, a return intercept, a recommendation popup, a floating icon.
5. The method of claim 4, wherein if the entry type is a floating icon, the displaying the advertisement space corresponding to the advertisement landing page in response to the user's trigger operation comprises:
receiving an opening operation of a user for the advertisement landing page, wherein the opening operation is the triggering operation;
and displaying the advertisement landing page to the user according to the opening operation, and displaying the advertisement position on the advertisement landing page.
6. The method of claim 4, wherein if the entry type is return block, the displaying the ad slot corresponding to the landing page in response to the user's trigger operation comprises:
receiving a returning operation of a user for the advertisement landing page, wherein the returning operation is the triggering operation;
and displaying the advertisement space to the user according to the return operation.
7. The method of any of claims 1-6, wherein the advertisements placed on the ad slots are determined based on historical statistics that characterize conversion rates of different advertisements.
8. A page display apparatus, the apparatus comprising:
the system comprises an acquisition unit, a processing unit and a display unit, wherein the acquisition unit is used for acquiring advertisement space configuration information which comprises the relevant information of an advertisement space of a target advertiser;
the configuration unit is used for configuring the advertisement space on the advertisement landing page of the target advertiser according to the advertisement space configuration information;
and the display unit is used for responding to the triggering operation of the user and displaying the advertisement position corresponding to the advertisement landing page.
9. A page presentation device, the device comprising a processor and a memory:
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to perform the method of any of claims 1-7 according to instructions in the program code.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium is configured to store a program code for performing the method of any of claims 1-7.
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