CN112068920A

CN112068920A - Content display method and device, electronic equipment and readable storage medium

Info

Publication number: CN112068920A
Application number: CN202011003687.6A
Authority: CN
Inventors: 魏伟
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Priority date: 2020-09-22
Filing date: 2020-09-22
Publication date: 2020-12-11

Abstract

The application discloses a content display method, a content display device, electronic equipment and a readable storage medium, which relate to the technical field of information push, and the method comprises the following steps: displaying a reference image and a plurality of sub-images corresponding to the reference image on a designated interface of a client; monitoring the picture splicing operation of a user on a plurality of sub-images to obtain spliced images; if the spliced image is consistent with the reference image, the target content corresponding to the reference image is used as the pushing content, and the reference image is used as a part of the target content; and displaying the push content through the client. Therefore, the user can play the jigsaw game in the client, the jigsaw pictures are the pictures corresponding to the push content, the user can be interested in the pictures through the jigsaw, the user can be interested in the contents corresponding to the pictures, the user can be interested in the user through the jigsaw mode, the use rate of the user on the client is increased, and the user can be attracted to read the push content of the client through the jigsaw mode.

Description

Content display method and device, electronic equipment and readable storage medium

Technical Field

The present application relates to the field of information push technologies, and in particular, to a content display method and apparatus, an electronic device, and a readable storage medium.

Background

With the development of internet technology, people publish and read contents more and more widely through a client installed on a mobile phone. In order to provide the user experience of the user using the client, the client guides the user to complete a certain reading amount and then gives a reward to the user, so that more clients can be reserved, and the user utilization rate of the client is improved. Then, the user is guided to complete the task mode with a certain reading amount, and the task mode is too boring and poor in effect.

Disclosure of Invention

The application provides a content display method, a content display device, an electronic device and a readable storage medium, so as to overcome the defects.

In a first aspect, an embodiment of the present application provides a content presentation method, which is applied to an electronic device, and the method includes: displaying a reference image and a plurality of sub-images corresponding to the reference image on a designated interface of a client; monitoring the picture splicing operation of the user on the plurality of sub-images to acquire spliced images; if the spliced image is consistent with the reference image, the target content corresponding to the reference image is used as push content, and the reference image is used as a part of the target content; and displaying the push content through the client.

In a second aspect, an embodiment of the present application further provides a content presentation apparatus, where the apparatus includes: the device comprises a display unit, a monitoring unit, a determining unit and a display unit. The display unit is used for displaying the reference image and the plurality of sub-images corresponding to the reference image on a designated interface of the client. And the monitoring unit is used for monitoring the picture splicing operation of the plurality of sub-images by the user so as to obtain the spliced images. And the determining unit is used for taking the target content corresponding to the reference image as the push content if the spliced image is consistent with the reference image, and taking the reference image as a part of the target content. And the display unit is used for displaying the push content through the client.

In a third aspect, an embodiment of the present application further provides an electronic device, including: one or more processors; a memory; one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to perform the above-described method.

In a fourth aspect, the present application also provides a computer-readable storage medium, where a program code executable by a processor is stored, and when executed by the processor, the program code causes the processor to execute the above method.

According to the content display method, the content display device, the electronic equipment and the readable storage medium, the reference image and the multiple sub-images corresponding to the reference image are displayed on the designated interface of the client, so that a user can perform picture splicing on the multiple sub-images by contrasting the reference image, then the client or the electronic equipment can monitor picture splicing operation of the multiple sub-images by the user to obtain spliced images, and if the spliced images are monitored to be consistent with the reference image, the content corresponding to the reference image is used as push content and displayed at the client. Therefore, the user can play the jigsaw game in the client, and the jigsaw picture is the picture corresponding to the push content, so that the interest of the user in the picture can be aroused through the jigsaw, the interest of the user in the content corresponding to the picture is aroused, the interest of the user in the client can be attracted through the jigsaw mode, the utilization rate of the client by the user is increased, and the user can be attracted to read the push content of the client through the jigsaw mode.

Additional features and advantages of embodiments of the present application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic diagram illustrating an application scenario provided by an embodiment of the present application;

FIG. 2 is a flow chart of a method of presenting content according to an embodiment of the present application;

FIG. 3 is a schematic diagram illustrating an active page guidance interface provided by an embodiment of the present application;

FIG. 4 is a diagram illustrating a tile selection interface provided by an embodiment of the present application;

FIG. 5 is a diagram illustrating a puzzle operating interface according to an embodiment of the present application;

FIG. 6 is a diagram illustrating a puzzle operating interface according to another embodiment of the present application;

FIG. 7 is a schematic diagram illustrating a push interface provided by an embodiment of the present application;

FIG. 8 is a schematic diagram illustrating a content detail interface provided by an embodiment of the present application;

fig. 9 is a schematic diagram illustrating a sharing interface provided in an embodiment of the present application;

FIG. 10 is a flow chart of a method of presenting content provided by another embodiment of the present application;

FIG. 11 is a diagram illustrating a tile selection interface provided in accordance with another embodiment of the present application;

FIG. 12 is a flow chart of a method of presenting content provided by yet another embodiment of the present application;

FIG. 13 is a diagram illustrating a puzzle operating interface according to yet another embodiment of the present application;

FIG. 14 is a diagram illustrating a puzzle operating interface according to yet another embodiment of the present application;

FIG. 15 is a schematic diagram illustrating a content presentation interface provided by an embodiment of the present application;

FIG. 16 is a schematic diagram illustrating a content presentation interface provided by another embodiment of the present application;

FIG. 17 is a schematic diagram illustrating a content presentation interface provided by yet another embodiment of the present application;

FIG. 18 is a schematic diagram illustrating a content presentation interface provided by yet another embodiment of the present application;

FIG. 19 is a diagram illustrating a tile selection interface provided in accordance with yet another embodiment of the present application;

figure 20 shows a schematic view of a puzzle selection interface provided in accordance with yet another embodiment of the present application;

FIG. 21 is a block diagram illustrating a content presentation apparatus provided by an embodiment of the present application;

fig. 22 is a schematic structural diagram of a mobile terminal provided in an embodiment of the present application;

fig. 23 shows a storage unit for storing or carrying program codes for implementing the methods according to the embodiments of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.

At present, the growth and the flow of the application program enter a bottleneck period, the user is exhausted in dividend, the difficulty and the cost for attracting a new user become high, and the attention of developers of the application program is put on the retention and the conversion.

As a new activity form, the game type activity plays a great promoting role in user Acquisition, user Activation, user Retention, income Acquisition and recommendation propagation (Acquisition, Activation, retentions, revenues, Refer, AARRR) processes of the user. Currently, game-like activities are increasingly common in applications. The common game types are mainly characterized, namely, the game manner of the characterized type attracts the user to keep active.

The most widespread scenario for game-like activities is e-commerce applications. Specifically, the e-commerce application can strongly combine user key behaviors such as ordering rate, shop browsing volume and the like with game activities.

However, the inventors have found in their research that the integration of content-consuming applications with game-like activities is always less than desirable. In particular, content consumption refers to a consumption that satisfies a person's mental needs with a cultural product or service, and content consumption-type applications refer to applications that can provide such consumption, such as e-commerce applications, video applications, news applications, and the like.

Currently, the content-consuming applications are combined with game activities by guiding users to perform certain tasks, such as guiding users to watch videos and articles to win gold coins and to be able to show gold coins, checking in tasks every day, inviting friends to get cash tasks, and the like. The task mode has strong playing instruction, weak interest and limited user interest, and the combination of the task activities and the content is not tight enough, particularly, the task activities can be used for any type of other application programs if not used for the content consumption type application program, and are not strongly combined with the attribute of the content consumption type application program.

Therefore, in order to overcome the above-mentioned defects, embodiments of the present application provide a content presentation method, apparatus, electronic device, and readable storage medium. Before the embodiments of the present application are described, the following application scenarios are described. As shown in fig. 1, the user terminal 1 and the server 2 are located in a wireless network or a wired network, and the user terminal 1 and the server 2 perform data interaction through the wireless network or the wired network.

In the embodiment of the present application, the user terminal 1 may be a mobile terminal device, and may include, for example, a smart phone, a tablet computer, an e-book reader, a laptop portable computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.

In some embodiments, the client is installed in the user terminal 1, and may be, for example, an application installed in the user terminal 1. The client may be a consumer application in which the user can consume content, such as reading articles and playing videos, etc. The user can also publish information through the client for browsing by other users, wherein the information published by the user corresponds to a tag, the tag can be a keyword or a category of the information, and similarly, the content browsed by the user can also include the tag. The information released by the user is sent to the server by the client, and the information released by the user is correspondingly stored by the server, specifically, the information can be stored in a mapping table, wherein the mapping table comprises a user name of the user, the information released by the user, the time for releasing the information and a label corresponding to the information.

The server 2 has a storage space therein for managing, storing user data, and providing user services. For example, statistics on content viewed by the user and pushing content for the user.

Referring to fig. 2, fig. 2 shows a content presentation method provided by an embodiment of the present application, where an execution main body of the method may be the user terminal or the server, and in the embodiment of the present application, the execution main body of the method may be the user terminal, and specifically, the method includes: s201 to S204.

S201: and displaying the reference image and a plurality of sub-images corresponding to the reference image on a designated interface of the client.

The designated interface of the client may be an interface in the client, and the client may be the above-mentioned application program consuming the content type. The designated interface is used as an interface for the user to perform jigsaw puzzle operation.

As an embodiment, when the user starts the client, the client displays a pop-up window on the home page or other interface, the pop-up window is used to guide the user to enter an activity interface, for example, the interface shown in fig. 3, in the activity page guide interface displayed in the interface, the user clicks the "enter activity page" button, the client detects that the button is triggered, the specified interface, that is, the interface for jigsaw operation, can be displayed, or, in the case that the client detects that the button is triggered, a jigsaw confirmation interface is displayed, the user can learn the rules of jigsaw playing method in the jigsaw selection interface, as shown in fig. 4, a reference image 301 is displayed in the interface of fig. 4, the reference image 301 is the image to be jigsaw, and in addition, an activity rule is displayed in the interface of fig. 4, the activity rule can be a playing method for introducing this jigsaw, or information such as a reward after the picture mosaic is introduced. In addition, one picture can be selected from the multiple pictures in the puzzle confirmation interface as the puzzle image to be executed in the puzzle operation, and the following embodiments can be referred to in the detailed description.

In one embodiment, a tile starting button, such as the "start tile" button shown in fig. 4, is displayed on the interface shown in fig. 4, and when the user clicks the button, the client displays a tile operation interface, and the user performs a tile operation on the tile operation interface. As an embodiment, the designated interface may be a puzzle operation interface, that is, a reference image and a plurality of sub-images corresponding to the reference image are displayed in the puzzle operation interface. As an implementation manner, the multiple sub-images corresponding to the reference image may be fragments for a puzzle, that is, the multiple sub-images are multiple images obtained by splitting the reference image according to a certain splitting rule. As shown in fig. 5, a reference image 301 and a plurality of sub-images 302 corresponding to the reference image are displayed in the puzzle operating interface. Specifically, as shown in fig. 5, a plurality of sub-images 302 are located in the tile fragment display area.

In the interface shown in fig. 5, the reference image 301 is displayed vertically, so that in order to avoid that the display area of the reference image 301 is too small due to too large display area of the puzzle pieces when a plurality of sub-images 302 are displayed in the puzzle piece display area, the size of the puzzle piece display area can be set, so that the height of the puzzle piece display area matches the height of the reference image 301, that is, the height of the puzzle piece display area can accommodate the height of the reference image 301, and a user can call out the sub-images which are not in the puzzle piece display area by sliding the puzzle piece display area left and right.

As another embodiment, a jigsaw operating interface provided in another embodiment of the present application is, as shown in fig. 6, in which the reference image 301 is displayed in a horizontal direction, and the height of the jigsaw fragment display area is greater than that of the jigsaw fragment display area in fig. 5, that is, the height of the jigsaw fragment display area in fig. 6 may match with twice the height of the reference image 301, that is, greater than or equal to twice the height of the reference image 301, and then all the reference images 301 are displayed in the jigsaw fragment display area.

S202: and monitoring the picture splicing operation of the user on the plurality of sub-images to acquire spliced images.

When a reference image and a plurality of sub-images corresponding to the reference image are displayed on a designated interface of a client, a user can touch the selected sub-images in the designated interface and place the sub-images in different areas on the interface, so that the sub-images can be spliced together into a finished image, and the client can monitor the sub-images selected by the user and the display position of each sub-image on the interface in real time, so that the spliced image is obtained according to the position of each sub-image.

As an implementation manner, the designated interface may include a tile operation area, the client determines a position of each sub-image dragged to the tile operation area in the tile operation area, specifically, may mark the sub-image dragged to the tile operation area as a selected sub-image, and then may determine a positional relationship between the selected sub-images according to a display position of each selected sub-image, and then may obtain a stitched image according to the positional relationship between each selected sub-image and each selected sub-image.

S203: and if the spliced image is consistent with the reference image, taking the target content corresponding to the reference image as push content, and taking the reference image as a part of the target content.

As an implementation manner, after the stitched image is acquired, it is determined whether all the sub-images are selected, if so, it is determined whether the stitched image is consistent with the reference image, and if so, the target content corresponding to the reference image is acquired.

Specifically, the reference image is present as a part of the target content, that is, in all the content contained in the target content. For example, if the target content is a video, the reference image is a frame image in the video or a title image or a jacket photograph used for describing the video content, and if the target content is an article, the reference image may be an illustration, a title image or a jacket photograph of the article.

In the embodiment of the present application, if the reference image is a jacket photograph of the target content, the target content corresponding to the reference image may be regarded as the push content.

As an embodiment, the cover page of the target content may be a picture for representing the target content and for assisting the user in reading the target content. In some embodiments, when the target content is displayed in the push interface, a title of the target content and a corresponding cover art are displayed, as shown in fig. 7, a plurality of recommended contents are displayed in the push interface, each recommended content corresponds to at least one cover art, and a user can quickly know the approximate content of each recommended content by reading the title and abstract contents of each recommended content and the cover art. As an implementation paradigm, the cover map may be content in the recommended content, as shown in fig. 8, when a user clicks a certain recommended content, the user enters a detail page of the recommended content, the detail page displays the same picture as the cover map, for example, the picture 1 is the cover map corresponding to the content, and if the target content is a video, the cover map may be an image of a certain frame in the video, for example, a first frame image of the video, or a promotional image of the video.

As another embodiment, the reference image may also be a thumbnail corresponding to the target content, as shown in fig. 9, fig. 9 shows a display content of the target content in the sharing interface, where the display content includes a title and a thumbnail, the title includes a main title and a subtitle, the main title generally coincides with a title of the main content in the target page, the subtitle generally is used for simply describing the content of the target page, and the thumbnail is displayed together with the main title and the subtitle for displaying the content corresponding to the sharing link by way of a picture. In some embodiments, the thumbnail may be an image within the target content as part of the target content.

As an embodiment, the target content corresponding to each reference image may be preset and set in a corresponding relationship, specifically, the corresponding relationship includes identifiers of multiple images and a content identifier corresponding to each image identifier. In some embodiments, an image may be determined in advance from the image of the target content as a reference image, for example, a cover image of the target content is used as a reference image of the target content, and then, an identifier of the target content is associated with an identifier of the cover image, so that the association relationship between each image identifier and the content identifier is determined. According to the corresponding relation, the target content corresponding to the reference image can be determined, and then the target content corresponding to the reference image is used as the push content.

S204: and displaying the push content through the client.

In one embodiment, the push content can be displayed in the designated interface, and the user displays the push content in the designated interface directly after completing the puzzle operation in the designated interface. As another implementation, after completing the puzzle in the designated interface, the user may jump to a content display interface, and display the pushed content in the interface, specifically please refer to the following embodiments.

Therefore, in the embodiment of the application, the user is guided to read the pushed content corresponding to the jigsaw through the jigsaw mode, the user can carry out the jigsaw game in the client, and the jigsaw picture is the picture corresponding to the pushed content, so that the user can be interested in the picture through the jigsaw, the user can be interested in the content corresponding to the picture, the user can be further interested in the content corresponding to the picture, the user interest can be attracted through the jigsaw mode, the utilization rate of the jigsaw by the user to the client is increased, and the user can be attracted to read the pushed content of the client through the jigsaw mode. And a task mode is abandoned, and content consumption and game playing methods are better combined together. The game mode is beneficial to prolonging the use time of the user and improving the time retention. Meanwhile, the combination of the contents enables the user to have an opportunity to experience the core service of the content consumption type product in the activity, and further the user is enabled to be further converted into an active user.

In addition, when the user selects the picture to be stitched, the user can be provided with a choice of selecting one picture from a plurality of pictures for stitching. Specifically, referring to fig. 10, fig. 10 shows a content display method provided in another embodiment of the present application, where the method includes: s1001 to S1006.

S1001: and displaying a plurality of alternative images on the designated interface.

As an implementation manner, the multiple candidate images may correspond to one candidate content, or at least two candidate images in the multiple candidate images correspond to the same candidate content, and when a candidate image is selected as a reference image, the candidate content corresponding to the candidate image is used as the target content of the reference image.

In another embodiment, each of the multiple candidate images corresponds to one candidate content, and when the candidate image is selected as the reference image, the candidate content corresponding to the candidate image is used as the target content of the reference image.

In the embodiment of the application, each alternative image corresponds to one alternative content. Before displaying a plurality of alternative images on the designated interface, the client determines the plurality of alternative images in advance, specifically, determines a plurality of alternative contents; and taking the cover picture of each alternative content as an alternative image corresponding to each alternative content to obtain the multiple alternative images.

In one embodiment, the client corresponds to a content library, which may be installed in the server, and a plurality of candidate contents are stored in the content library, and each candidate content may be pushed to the user for consumption by the user. The client determines a plurality of candidate contents in an embodiment that the client sends a content obtaining request to the server, and the server selects a plurality of contents from the content library as a plurality of candidate contents and sends the plurality of candidate contents to the client.

In one embodiment, the candidate contents are contents in a content library whose degrees meet a specified degree of popularity requirement. The embodiment of determining the multiple candidate contents may be that the client sends a content obtaining request to the server, the server determines the popularity of each content in the content library in response to the content obtaining request, and takes the multiple contents with popularity meeting the specified popularity requirement as the multiple candidate contents.

Wherein, the specified heat requirement can be set according to the actual requirement. As an embodiment, the plurality of contents whose popularity satisfies the specified popularity requirement may be a plurality of contents whose hotspots are ranked top. Specifically, the server obtains the popularity of each content in the content library, ranks each content according to the popularity of each content, and takes a plurality of contents with top ranking as a plurality of candidate contents.

As an implementation manner, the alternative content may be determined according to data of the user, specifically, the server determines a plurality of content to be selected from the content library according to the user data, and determines, as the plurality of alternative content, a plurality of content with a heat degree satisfying a specified heat degree requirement from the plurality of content to be selected according to a heat degree of each content to be selected from the plurality of content to be selected.

As an embodiment, the server may install a data collection plug-in the user terminal in advance to acquire the user data. Specifically, the server can integrate the system SDK of the user terminal and the user data reported by the SDK embedded points, extract and normalize user characteristics by using statistics and data mining technologies, and construct a comprehensive and stereoscopic user image. In particular, the user data is feature data and the user representation is derived from the feature data and the feature identification. In the embodiment of the application, the user representation comprises a user basic tag, a user interest preference tag, a user equipment attribute and behavior tag, a user application behavior tag and the like. The user basic tag corresponds to a user identity tag, which refers to a user basic population attribute tag (including gender, age, location area, and the like), and the characteristic data corresponding to the tag is user identity data, and the data acquisition mode includes user reporting, algorithm mining, and the like. The user interest preference tag corresponds to a user interest tag, the user interest tag corresponds to the interest content of the user, and the obtaining mode can be user reporting, algorithm mining and the like. Attribute information of a product used by a user corresponding to the user equipment attribute tag, and corresponding characteristic data are configuration parameters of the product used by the user, such as memory capacity, battery capacity or screen size, and the obtaining mode can be reported by the user or collected by an SDK component in the user equipment. The user equipment behavior tag corresponds to an operation tag of a user operating the user terminal, the corresponding characteristic data is data generated when the user operates the user terminal, and the obtaining mode can be collected through an SDK component in an operation system of the user terminal. The user application behavior tag corresponds to an operation tag of an application program installed in the user terminal operated by the user, the corresponding characteristic data is data generated when the application program installed in the user terminal is operated by the user, and the obtaining mode can be collection through an SDK component in the application program of the user terminal.

It should be noted that the difference between the operation information of the user operating the mobile terminal and the operation information of the user operating the application installed in the mobile terminal may be that the operation information of the user operating the mobile terminal is data generated by the user operating a system application in the mobile terminal, for example, data generated by the user operating a camera interface or a bluetooth connection function in the mobile terminal, and the operation information of the user operating the application installed in the mobile terminal is data generated by the user acquiring a non-system application in the mobile terminal, for example, data generated by an application other than the application carried by the system of the mobile terminal.

As an embodiment, the user data may include an interest tag of the user, and the interest tag of the user may be interest information actively entered by the user when the user logs in the client. As another embodiment, the interest tag of the user may be an interest preference determined by the server according to the click data of the user on the pushed historical content.

In some embodiments, the server counts the user's click data for each content within a preset time period. Wherein the click data comprises a click operation. And then, determining the contents clicked by the user within a preset time period, analyzing the clicked contents, extracting key features of the contents, and counting and partially ordering each key feature to obtain the interest tags of the user. For example, the user clicks on durian-related content within a preset time period for a relatively high number of times, so that it can be determined that the durian is the interest tag of the user, that is, the interest tag of the user includes durian.

As another embodiment, the interest tag may also be information entered by the user. For example, the user sends interest information to the server, and the server takes the interest information sent by the user as an interest tag and binds the interest tag with the user identification of the user. The method for the user to enter the interest information may be that the server provides an interest submitting interface for the user, an interest entry area exists in the interface, the user can enter the interest information in the area through a virtual keyboard, and the user can also select an interest from a plurality of interest tags in the area as the interest information entered by the user.

In some embodiments, when a user registers at a client, in a client registration process, the client displays an interest submission interface, and the user can complete registration only by inputting interest information in the interest submission interface, so that the client sends the interest information input by the user and a user account registered by the user to a server together, and the server takes the interest information submitted by the user as an interest tag and correspondingly stores the user account and the interest tag of the user.

The server selects a plurality of contents matched with the interest tags of the user as the contents to be selected from the content library after determining the interest tags of the user, and then determines a plurality of contents to be selected with the heat degree meeting the specified heat degree condition from the plurality of contents to be selected as a plurality of alternative contents according to the heat degree of each content.

As another implementation, the user data further includes terminal data of the user terminal, where the terminal data may be acquired according to the SDK, and the terminal data may include battery power of the user terminal, and then the server acquires the battery power of the user terminal, selects a plurality of contents to be selected from the content library according to the battery power, and then determines, as a plurality of candidate contents, a plurality of contents to be selected whose heat degrees satisfy a specified heat degree condition according to a heat degree of each content from the plurality of contents to be selected. Specifically, the server obtains the battery power of the user terminal, judges whether the battery power is smaller than a specified numerical value, and determines the content with the text type as the content to be selected from the content library if the battery power is smaller than the specified numerical value. In addition, the content to be selected with the type of text can be determined from the content library according to the battery power and recorded as first content, the content to be selected with the text type is screened according to the interest tag of the user, the content matched with the interest tag of the user is searched to be used as second content, the content with the heat degree meeting the specified heat degree condition is selected from the second content to be used as alternative content, and the server sends the front cover image corresponding to the alternative content to the client as an alternative image.

The specified value is a preset battery power threshold value, and under the condition that the battery power of the user terminal is lower than the specified value, the user terminal can be considered to be in a low power state, and under the condition that the battery power of the user terminal is low, if contents of video types are played or the power consumption is too high, therefore, the contents of text types in the content library are taken as the contents to be selected, the contents can be pushed for the user, the power consumption of the user terminal is taken into consideration, and the user experience degree is improved.

In addition, in order to ensure that the picture corresponding to the content is selected from the content library, the interest of the jigsaw puzzle is not reduced due to poor quality, and the user experience is not reduced, a picture with high picture quality may be selected from the content library as the candidate picture, specifically, the multiple candidate contents are multiple contents in which the quality of the cover page picture in the content library meets the specified quality requirement. As an embodiment, the server determines a picture corresponding to each content from the content library, for example, the picture is a cover picture, and the server determines the quality of the cover picture corresponding to each content, and as an embodiment, the quality of the picture may be determined by parameters such as brightness and sharpness of the picture, where the sharpness may be measured by the resolution of an original picture before the picture is stretched or compressed.

In some embodiments, the server obtains the resolution of the cover picture corresponding to each content, wherein the resolution is the resolution of the original picture before the picture is stretched or compressed. And judging whether the resolution of the cover map of each content is greater than a specified resolution, if so, judging that the quality of the cover map meets a specified quality requirement, and if not, judging that the quality of the cover map does not meet the specified quality requirement. Therefore, the resolution of each content in the content library can be determined, whether the resolution of each content is larger than the specified resolution is determined, a plurality of contents with the quality meeting the specified quality requirement of the cover map can be searched in the content library, the searched contents serve as alternative contents, and the cover map corresponding to the alternative contents serve as an alternative image to be sent to the client.

As another embodiment, the alternative images may be determined jointly in combination with the requirements of heat and quality, specifically, the server selects a plurality of contents with heat higher than a specified heat from a content library as a content set to be confirmed, and each content corresponds to at least one cover map; and searching a plurality of contents of which the quality of the cover map meets the specified requirement from the content set to be confirmed, taking the contents as a plurality of alternative contents, and sending the cover map corresponding to the alternative contents to the client as an alternative image, namely, the alternative contents are the contents of which the heat meets the specified heat requirement and the quality of the cover map meets the specified quality requirement in the content library.

As another embodiment, the manner of determining the plurality of candidate contents may also be determined according to the current time, specifically, a holiday corresponding to the current time is determined, and the content corresponding to the holiday is taken as the candidate content. Such as spring festival, the puzzle content may be related to the yearly custom; such as tree sections, the content of the puzzle can be related to the environment. The method may further determine a hotspot operation event within a specified time length before the current time, and use the content corresponding to the hotspot operation event as the alternative content, for example, after the movie is saved, may guide the user to compose a movie poster, that is, the movie poster is used as the alternative image, and the content corresponding to the movie poster is used as the alternative content.

S1002: and selecting at least one image from the plurality of candidate images as a reference image based on the operation of the user.

As an implementation manner, the client may display the multiple candidate images in the above tile selection interface, the user may select one image from the multiple candidate images in the tile selection interface, and the client acquires the candidate image selected by the user and uses the candidate image selected by the user as the reference image.

As shown in fig. 11, a plurality of candidate images 30 are displayed in the puzzle selection interface, and as an embodiment, one of the candidate images is displayed at the forefront, and the remaining candidate images are displayed behind the image displayed at the forefront, and the candidate image displayed at the forefront can be replaced by sliding the plurality of candidate images. A 'start jigsaw' button is displayed on the interface, a user clicks the button, the client displays a jigsaw operation interface, and the user executes jigsaw operation on the jigsaw operation interface. Specifically, when the user clicks the start puzzle button, the candidate image displayed at the forefront serves as the candidate image selected by the user, i.e., the reference image.

Of course, the alternative images may be selected in other manners, for example, the alternative images are displayed in a puzzle operation interface from top to bottom in a list form, and a user selects one of the alternative images and clicks a submit button, for example, a start puzzle button, so that the alternative image selected by the user can be determined. In addition, the selected image can also be determined by means of voice input, for example, each candidate image corresponds to an image identifier, the image identifier is displayed on the jigsaw puzzle operation interface and corresponds to the position where the candidate image is displayed, then, the image identifier is input by voice, the client recognizes the voice, the image identifier in the voice is recognized, and the candidate image corresponding to the image identifier is used as the candidate image selected by the user, namely the reference image.

S1003: and displaying a reference image and a plurality of sub-images corresponding to the reference image on the designated interface.

S1004: and monitoring the picture splicing operation of the user on the plurality of sub-images to acquire spliced images.

S1005: and if the spliced image is consistent with the reference image, taking the target content corresponding to the reference image as push content, and taking the reference image as a part of the target content.

S1006: and displaying the push content through the client.

It should be noted that, for the steps not described in detail above, reference may be made to the foregoing embodiments, and details are not described herein again.

In the embodiment of the application, a user can select one image from a plurality of candidate images to perform jigsaw puzzle, the plurality of selectable candidate images provided for the user can be cover drawings of popular content in a content library, the cover drawings are used as an embodiment of the content, the user can be interested in the image while interested in the popular content, and after the jigsaw puzzle is completed, the user is guided to read the popular content, so that the user can be attracted to use the client side well, and the purpose of good content consumption is achieved.

In addition, when the user selects the picture to be stitched, the user can be provided with a choice of selecting one picture from a plurality of pictures for stitching. Specifically, referring to fig. 12, fig. 12 shows a content display method according to another embodiment of the present application, where the method includes: s1201 to S1206.

S1201: and displaying the reference image and a plurality of sub-images corresponding to the reference image on a designated interface of the client.

As shown in fig. 13, a timer and a prompt button are also displayed in the designated interface, the timer is used to display the time consumed by the user to complete the puzzle, the prompt button is used to start or close the prompt function, when the prompt button is started, the background of the puzzle area is in a complete picture style, and when the prompt button is closed, the puzzle area is in other pattern styles. The user clicks to quit the game, and the client returns to the last interface of the appointed interface, namely the jigsaw selection interface.

S1202: and monitoring the picture splicing operation of the user on the plurality of sub-images to acquire spliced images.

S1203: and if the spliced image is consistent with the reference image, taking the target content corresponding to the reference image as push content, and taking the reference image as a part of the target content.

S1204: and displaying the push content through the client.

As an embodiment, after the user completes the puzzle, that is, after the client monitors that the stitched image is consistent with the reference image, a content guide key is displayed on an assigned interface, and when the user clicks the content guide key, the client displays the pushed content on a content display interface. As shown in fig. 14, the content guide key may be a pop-up window 601 in fig. 14, a view button is displayed in the pop-up window 601, and the client displays the push content on a content presentation interface of the client when detecting that the view button is triggered.

In one embodiment, a tile timing time, which is the time taken by the user to complete the tile, is displayed in the designated interface shown in fig. 14, and is also displayed in the popup 601. In addition, a return prize drawing button is also displayed in the interface, the button can be named as a first prize drawing button, a user can draw the reward obtained by the jigsaw puzzle by clicking the first prize drawing button, specifically, when the client side monitors that the spliced image is consistent with the reference image, namely the user successfully finishes the jigsaw puzzle, the client side configures reward data for the user, and modifies the parameter data corresponding to the user and the reward data according to the reward data. In one embodiment, the parameter data corresponds to the same bonus type as the bonus data, the parameter data is a specific parameter value of the current bonus type of the user, for example, the parameter data is a point value, the bonus data is bonus points, and after the client determines the bonus points, the client modifies the point value of the user according to the bonus points, for example, the sum of the point value and the bonus points is used as the current point value of the user.

In one embodiment, the bonus data is further related to the tile timing time, and the bonus data and the tile timing time may be positively related, that is, the bonus data is larger when the tile timing time is longer, or negatively related, that is, the bonus data is smaller when the tile timing time is longer, and the specific implementation is not limited herein.

S1205: and determining the reward information corresponding to a user account, wherein the user account is the account currently logged in the client.

In one embodiment, after the user is determined to complete the jigsaw and the push content is shown for the user, the reward is sent to the user, specifically, the user account number where the client is currently logged in is determined, and reward information is set for the user account. The reward information can be preset, and when the user finishes jigsaw and enters a display interface of the pushed content, the reward information is distributed to the user.

As another embodiment, after it is determined that the user completes the puzzle and displays the push content for the user, the reward information corresponding to the user account may be determined according to the time consumed for reading the push content.

In some embodiments, the content presentation interface is as shown in fig. 15 and 16, where in fig. 15 and 16, the push content is a video, and a cover page of the video is used as a reference image. In the content display interface of fig. 15, the pushed content is displayed vertically, and in the content display interface of fig. 16, the pushed content is displayed horizontally. In both the content display interfaces shown in fig. 15 and fig. 16, a timer is included, and the timer is used to record the playing time of the push content, which is recorded as the reading time, as an embodiment, when the client is switched to the background, the push content stops playing, and the timer is a pause timer, that is, the playing time is paused.

In other embodiments, such as the content presentation interface shown in fig. 17 and 18, where the pushed content is an article, i.e., a text type of content in fig. 17 and 18, the cover page of the article is used as a reference image, and specifically, the top picture of the article is used as a reference image. In the content display interface of fig. 17, the reference image is displayed vertically, and in the content display interface of fig. 18, the reference image is displayed horizontally. The content presentation interfaces shown in fig. 17 and 18 each include a timer for recording the length of time that the user browses the article, which is recorded as the reading time. In one embodiment, when the client is switched to the background, the timer is a pause timer, i.e. the play time is counted temporarily. As another embodiment, the client detects a browsing location where the user browses the article, for example, a location of a last line of content in the article of the interface is taken as the browsing location, a duration of the last line at the browsing location is determined, if the duration is greater than a specified duration, the counting is suspended until the browsing location changes, the counting is continued, and if the duration is not greater than the specified duration, the counting is maintained, so that it can be avoided that when the client is continuously displayed on a certain page or a certain browsing location, the user may not browse the content, but put the user terminal aside, which may result in an inaccurate counted reading time.

After counting the reading time, the client determines the reward information corresponding to the user account according to the reading time. As an embodiment, it may be determined whether the user completes reading the content according to the reading time, and if completed, the bonus information may be configured for the user, and if not, the bonus information may not be configured for the user. The embodiment of determining whether the user completes reading the content according to the reading time may be that whether the reading time is greater than a time threshold is judged, if so, the user completes reading the content, and if not, the user does not complete reading the content. Wherein the time threshold may be set according to the type of the push content. If the pushed content is a video type, the time threshold may be a total playing time length of the video, or not less than the total playing time length, if the pushed content is a text type, a line number of the text content is determined, and the time threshold is determined according to the line number, specifically, the higher the line number is, the larger the time threshold is.

Further, considering that if the push content is a type of multimedia content, and the push content includes a video and a text, the total playing time length of the video and the number of lines of the text in the push content may be counted respectively, and a time threshold may be determined according to the number of lines and the total playing time length.

S1206: and updating the user information corresponding to the user account based on the reward information.

As an embodiment, the user information may include item data, attribute data, and the like, wherein the attribute data includes data related to the attribute information of the user, such as user avatar, name, title, member time, and the like, and the item data may include the number, type, and the like of items used by the user to participate in the activity. For example, the activity is a summer activity, specifically, the user completes various games or tasks, wins ice, and throws ice to help cool the avatar, dragon. And after the activity is finished, the ice cubes are thrown according to the user to count the melons and divide the red packet. After the user finishes the jigsaw puzzle, the client can distribute a certain amount of ice cubes for the user, specifically, the certain amount of ice cubes are the reward information, the reward information can be the reward amount of the ice cube props, the client modifies the amount of the ice cube props corresponding to the user account, namely, the reward amount is increased on the amount of the original ice cube props, and the amount of the ice cube props finally obtained by the user account is obtained.

As an embodiment, after a user completes a certain puzzle and gets a corresponding award, although the puzzle can be completed again, the corresponding award cannot be acquired. Specifically, in the tile selection interface shown in fig. 19, the completed tile has the word "completed" displayed thereon, and the button for starting the tile is changed to the button for repeating the challenge as compared with the above tile selection interface, and the user cannot obtain the reward after completing the repeating challenge. In the tile selection interface shown in fig. 20, when the user selects a reference image from among a plurality of candidate images, the images of the completed tiles are included in the plurality of candidate images displayed, when the image of the completed tile is at the forefront, the button below the image becomes the button for repeating the challenge, and when the image of the uncompleted tile is at the forefront, the button below the image is the start tile button.

As an implementation manner, after the client displays a plurality of candidate images on the designated interface, and selects at least one image from the plurality of candidate images as a reference image based on the operation of the user, when the user enters the designated interface of the client again, the client determines the number of images of the completed puzzle in the plurality of previously displayed candidate images, and if the number meets a preset condition, re-determines a new plurality of candidate images, and displays the new plurality of candidate images on the designated interface. The embodiment of determining whether the number meets the preset condition may be determining a ratio of the number to the number of the multiple candidate images, and if the ratio is greater than a specified ratio, determining that the number meets the preset condition, otherwise determining that the number does not meet the preset condition. The specific ratio may be set according to actual requirements, and may be, for example, one half. Therefore, when the number of images selected and completed by the user from the multiple candidate images meets the preset condition, the multiple candidate images are updated, that is, new multiple candidate images are redisplayed for the user to select and jigsaw.

Therefore, after the user finishes the jigsaw and reads the pushed content, the embodiment of the application can distribute the reward information for the user, so that the interest of the user can be attracted, and the utilization rate and the use duration of the user using the client side are improved. Moreover, the jigsaw mode (namely the game mode) is beneficial to prolonging the use time of the user and improving the secondary retention. Meanwhile, the combination of the contents enables the user to have an opportunity to experience the core service of the content consumption type product in the activity, and further the user is enabled to be further converted into an active user. The playing method has the characteristic of adapting to various content consumption products. The combination of the products can be made to be high regardless of the information products, video products or picture and magazine products. When the user pieces together the jigsaw, the attention and the curiosity of the picture are increased. And after the picture arrangement is finished, the user can be informed of the story behind the picture in a proper way, and the user is guided to further consume the content. On the aspect of the user terminal, the method is more suitable for the psychological expectation of the user, and the user experience can be improved.

Referring to fig. 21, which shows a block diagram of a content presentation apparatus according to an embodiment of the present application, the content presentation apparatus 2100 may include: a display unit 2101, a monitoring unit 2102, a determination unit 2103 and a presentation unit 2104.

A display unit 2101 is configured to display the reference image and the plurality of sub-images corresponding to the reference image on a designated interface of the client.

Further, the display unit 2101 is further configured to display a plurality of candidate images on the designated interface; selecting at least one image from the multiple candidate images as a reference image based on user operation; and displaying a reference image and a plurality of sub-images corresponding to the reference image on the designated interface.

Further, the display unit 2101 is further configured to determine a plurality of candidate contents before the designated interface displays the plurality of candidate images; and taking the cover picture of each alternative content as an alternative image corresponding to each alternative content to obtain the multiple alternative images.

In one embodiment, the candidate contents are contents in a content library whose degrees meet a specified degree of popularity requirement.

In another embodiment, each content in the content library corresponds to at least one cover map, and the plurality of candidate contents are a plurality of contents in the content library whose heat meets a specified heat requirement and whose cover maps meet a specified quality requirement.

A monitoring unit 2102, configured to monitor a user's jigsaw operation on the multiple sub-images to obtain a spliced image.

A determining unit 2103, configured to, if it is monitored that the stitched image is consistent with the reference image, use target content corresponding to the reference image as push content, where the reference image is used as a part of the target content.

Further, the determination unit 2103 is further configured to use the target content using the reference image as a cover art as push content.

A presentation unit 2104 for presenting the push content through the client.

Further, the presentation unit 2104 is further configured to determine reward information corresponding to a user account, where the user account is an account currently logged in the client; and updating the user information corresponding to the user account based on the reward information.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and modules may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the several embodiments provided in the present application, the coupling between the modules may be electrical, mechanical or other type of coupling.

In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode.

Referring to fig. 22, a block diagram of an electronic device according to an embodiment of the present application is shown. The electronic device 100 may be a smart phone, a tablet computer, an electronic book, or other electronic devices capable of running an application. In particular, the electronic device may be the user terminal described above. The electronic device 100 in the present application may include one or more of the following components: a processor 110, a memory 120, and one or more applications, wherein the one or more applications may be stored in the memory 120 and configured to be executed by the one or more processors 110, the one or more programs configured to perform a method as described in the aforementioned method embodiments.

Processor 110 may include one or more processing cores. The processor 110 connects various parts within the overall electronic device 100 using various interfaces and lines, and performs various functions of the electronic device 100 and processes data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 120 and calling data stored in the memory 120. Alternatively, the processor 110 may be implemented in hardware using at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 110 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing display content; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 110, but may be implemented by a communication chip.

The Memory 120 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 120 may be used to store instructions, programs, code sets, or instruction sets. The memory 120 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing various method embodiments described below, and the like. The data storage area may also store data created by the electronic device 100 during use (e.g., phone book, audio-video data, chat log data), and the like.

Referring to fig. 23, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer readable medium 2300 has stored therein program code that can be invoked by a processor to perform the methods described in the method embodiments above.

The computer-readable storage medium 2300 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Optionally, the computer-readable storage medium 2300 includes a non-volatile computer-readable storage medium. The computer readable storage medium 2300 has storage space for program code 2310 for performing any of the method steps of the above-described method. The program code can be read from or written to one or more computer program products. The program code 2310 may be compressed, for example, in a suitable form.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. A method for content presentation, comprising:

displaying a reference image and a plurality of sub-images corresponding to the reference image on a designated interface of a client;

monitoring the picture splicing operation of the user on the plurality of sub-images to acquire spliced images;

if the spliced image is consistent with the reference image, the target content corresponding to the reference image is used as push content, and the reference image is used as a part of the target content;

and displaying the push content through the client.

2. The method according to claim 1, wherein the taking the target content corresponding to the reference image as the push content comprises:

and taking the target content using the reference image as the cover picture as push content.

3. The method according to claim 1, wherein displaying the reference image and the plurality of sub-images corresponding to the reference image on a designated interface of the client comprises:

displaying a plurality of alternative images on the designated interface;

selecting at least one image from the multiple candidate images as a reference image based on user operation;

and displaying a reference image and a plurality of sub-images corresponding to the reference image on the designated interface.

4. The method of claim 3, wherein before the step of displaying the plurality of candidate images in the designated interface, the method further comprises:

determining a plurality of alternative content;

and taking the cover picture of each alternative content as an alternative image corresponding to each alternative content to obtain the multiple alternative images.

5. The method of claim 4, wherein the plurality of candidate contents are a plurality of contents in a content library whose degrees of popularity meet a specified degree of popularity requirement.

6. The method of claim 5, wherein each content in the content library corresponds to at least one cover map, and the plurality of candidate contents are a plurality of contents in the content library whose degrees of popularity meet a specified degree of popularity requirement and whose quality of the cover map meets a specified quality requirement.

7. The method of claim 1, wherein after the presenting the push content by the client, further comprising:

determining reward information corresponding to a user account, wherein the user account is an account currently logged in the client;

and updating the user information corresponding to the user account based on the reward information.

8. A content presentation device, comprising:

the display unit is used for displaying a reference image and a plurality of sub-images corresponding to the reference image on a designated interface of the client;

the monitoring unit is used for monitoring the picture splicing operation of the user on the plurality of sub-images so as to obtain spliced images;

a determining unit, configured to, if it is monitored that the stitched image is consistent with the reference image, use target content corresponding to the reference image as push content, where the reference image is used as a part of the target content;

and the display unit is used for displaying the push content through the client.

9. An electronic device, comprising:

one or more processors;

a memory;

one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to perform the method of any of claims 1-7.

10. A computer-readable medium having stored program code executable by a processor, the program code causing the processor to perform the method of any one of claims 1-7 when executed by the processor.